spring news magazine

SPRING NEWS MAGAZINE
PINYIN STUDIO
Maurice Binder
Ghosts of History
Bond Guide
Roger Moore
Bond Quiz
Orangina
3
Featuring some more texts
about buildings and food,
a quick dive into the 007
universe and some shameless self-promoting, the
second issue of Pinyin
Studio’s own news magazine is finally here!
5
Dear friends, clients
and prospects,
With the Chinese New Year celebrations behind us, we would
like to take the opportunity to
wish you a prosperous Year of
the Snake and once again share
some news and some, hopefully, entertaining short articles on
topics that interest us.
This issue of the Pinyin Magazine
is something of a James Bond
special, in honor of the release
of the latest Bond movie, Skyfall,
which opened in China in January this year. However, this new
issue also contains some information about the work of Pinyin Studio as well as some short
texts about designs and designers that we find remarkable or
that we simply like.
Among the recent work promoted in this issue, you will
find examples of ads designed
for Swedish wine import company Terrific Wines, the newly
designed logo of Intermediate
Consulting and a few page samples from the Christmas issue
of the Parkson Magazine, which
Pinyin Studio created from A to
Z. We hope that you will enjoy
these new designs and that you
will also take the time to read
about the new photographers
we now cooperate with. For
additional information you may
also visit our website which
is continuously updated with
other examples of our French
graphic design from Beijing.
8
13
15
Xin nian kuai le,
The Pinyin Team
19
3
Designer spotlight:
Maurice Binder
The gun barrel sequence designed by Binder is synonymous with the James Bond franchise
While many know his work, surprisingly few even know his
name. Pinyin Studio takes a moment to introduce the secretive
Maurice Binder.
Guns and girls - Maurice Binder’s titles sequences have been described as the most suggestive part of the Bond experience
T
hink of James Bond
and one of the first
things that will come
to mind is the gun
barrel sequence that,
until the reboot of the series in
2006, used to mark the beginning of each film.This iconic constituent of the Bond universe
was created by Maurice Binder,
a man whose work would come
to have a lasting impact on the
series.
There is relatively little information to be found on Mr. Binder’s
life. Most accounts are rough
and short summaries: he was
born in New York in 1925, was
an art student in his youth and
spent some time at the begin-
ning of his career designing advertisements and catalogues for
Macy’s department store before joining the movie industry
during the Second World War.
The description’s scarcity of details may be linked to his rather
secretive character – even Binder’s friends describe him as a
very private man.
In the early Sixties, Maurice
Binder was spotted by James
Bond producers Harry Saltzman
and Albert R. Broccoli who had
seen the titles he designed for
the movie The Grass Is Greener.
They hired Binder to create the
title sequence for the first Bond
Movie, Dr. No.
It was when he was called for a
meeting with the producers that
Binder came up with the idea for
the barrel sequence. With only
20 minutes of preparation and
using some white sticker dots,
he pitched the idea for the sequence – a sequence that would
appear in all coming movies and
become synonymous with the
franchise.
After a two-movie hiatus following Dr. No, Binder returned to
create the titles of each of the
following thirteen Bond movies.
As evidenced by the length of
the collaboration, Binder’s style
and that of the film series were
a perfect fit. The style in question was a suggestive one as the
shapes of naked women floating
against colored backgrounds,
swinging from gun barrels and
jumping on trampolines are a
recurring theme.
Even after his death in 1991,
Binder’s influence can still be felt
even in the titles of the most recent Bond movies. While these
have all sought to surpass Binders work, few have even managed to match it.
5
Ghosts of History is a series of photomontages
created by the talented Dutch artist and historian
Jo Teeuwisse.
Having always been fascinated with the idea of what life she might
have lived she been born in another time age, Teeuwisse has a particular interest in the 1930’s and 1940’s (something which is reflected in her way of dressing). Through the photomontages of Ghosts
of History, she seeks to highlight the contrast between the past and
present reality. By superposing photos taken at the same place and
at the same angle but at different times, the montages allow the
spectator a plunge into the history of common places where the
banality of the present is confronted with the weight of the past.
Like a ghost, history takes possession of reality as we know it and
transports us decennia into the past.
GHOSTS
HISTORY
of
The relevance of Teeuwisse’s work does not only reside in the pictorial and emotional qualities of the photos but also in the project’s
community-oriented character. The artist has created a group on
facebook (https://www.facebook.com/thenandnowghostsofhistory)
allowing her to post archive photos and request for group members
residing close to these to help her take a contemporary picture of
the place to be used in a montage.Through this approach, the memory-focused work of the artist becomes a collective effort.
To learn more about Jo Teeuwisse and her work, please visit
her website: http://www.ghostsofhistory.co.uk/
GET YOUR
COPY TODAY!
Design and layout: Pinyin Studio
Copywriting: Pinyin Studio
Photography: Pinyin Studio
JAMES BOND GUIDE
All your friends are talking about James Bond and you can’t keep up because
you simply don’t have the time to watch all the old films? Do not worry! In
this quick guide, Pinyin Studio brings you up to speed on the earlier movies.
The 9 Best Bond Movies
by chronological order
From Russia with Love (1963):
This tense and rather low-key espionage movie is by many considered the best
of all Bonds. The movie’s strength stems from the well-written script that offers a
blend of suspense and memorable characters set to the backdrop of a very palpable Cold War atmosphere.
Goldfinger (1964):
Because of its structure and because it contains all the ingredients that have since
become associated with a typical Bond movie, Goldfinger sets the format for most
subsequent Bond adventures.
Thunderball (1965):
Lavishly rendered set pieces and Sean Connery’s enduring charm are particularly
enjoyable in this very maritime adventure that nicely adds subtle humor to the
action.
You only live twice (1967):
Rush to your local Parkson store
and get your copy of their magazine!
In 2012, Pinyin Studio gave the Parkson magazine its new look and the cooperation
will continue during 2013. Being responsible for the production of the magazine, Pinyin
Studio is in charge the design, photography and copywriting.
Bond first dies and then goes to Japan where he becomes Japanese (or at least
attempts to), trains to become a ninja and discovers a secret base built inside a volcano where he finally comes face to face with his nemesis, Ernst Stavro Blofeld, who has
been busy stealing space shuttles from the US and the Soviet Union. Clearly a must see.
9
On Her Majesty’s Secret Service (1969):
After an uneven beginning with somewhat melodramatic segments reminiscent of
an Italian soap opera, the sixth movie of the series eventually picks up the pace and
adds a sound dose of humor to the mix as Bond infiltrates Blofeld’s mountain base
disguised as a stiff genealogist. The second part of the movie blends action with
suspense and, ultimately, tragedy. Just as the movie improves along the way, so does
the performance of George Lazenby who, by the end of his only outing as Bond,
proves he wasn’t a bad choice to play 007.
The Spy Who Loved Me (1977):
A film that mainly relies on ambiance, combining a steely Cold War mood with the
challenging but inevitably romantic interaction between Bond and his Soviet counterpart, Anya Amasova. It is in this installment of the series that Roger Moore settles his
final take on Bond and frees him of the woman-beating demeanors imposed by previous directors. Moore’s suave Bond is perfect for the plot as he combines charm with
intensity and establishes the British spy as a man of brains rather than a man of brute
force – a man who elegantly overcomes obstacles with a minimum of physical effort.
For Your Eyes Only (1982):
While more down-to-earth than many of its predecessors, For Your Eyes Only still
has almost everything you could ask for: adrenaline-pumping action (a riveting
helicopter sequence, a quirky but well-paced car chase, a lethal ski-chase), scenic
views (Spain, Italy, Greece), humor, and a subtle acknowledgement of past losses
and the passing of time. Roger Moore’s Bond is as charming as ever but also shows
a tougher side.
The 7 Best Bond Villains
by alphabetical order
Ernst Stavro Blofeld:
Head of SPECTRE and Bond’s ultimate nemesis in the early movies. Ruthless and
highly intolerant towards failure. Keeps a pool of piranhas in his volcanic lair and
doesn’t hesitate to let his employees go for a swim in it.
Irma Bunt:
A quick glance into the beady little eyes of this stocky Fräulein will tell you she has
no soul. Working for Blofeld, she assassined James Bond’s wife and, presumably,
then moved on to pursue other interests as she was never caught nor ever made
mention of in any other Bond film.
Auric Goldfinger:
Don’t let his aged, balding and perspiring appearance fool you, Goldfinger is as
mischievous as he is obese. Bond experienced this first hand when the man with
the nail polish name has him knocked unconscious and paints his girl interest with
gold from top to toe, suffocating her in the process.
Jaws:
Extremely tall, extremely strong and equipped with steel teeth, Jaws is one of the
rare villains to appear in more than one Bond film. He is able to do so by escaping
the shark tank Bond drops him in at the end of The Spy Who Loved Me. After having
killed the shark, of course.
The Living Daylights (1987):
Oddjob:
This fast-paced Cold War story sees Timothy Dalton as Bond for the first time
and introduces a darker and more realistic feel to the series. Dalton’s Bond is a
determined and rather unglamorous agent who sometimes reveals a rebellious,
even bitter attitude towards his profession. Dalton unfortunately only starred in
one more Bond film before hanging up his gun.
A silent but deadly Korean who works for Goldfinger, best known for the steelrimmed hat he throws at his enemies. His unusual appearance, manners, strength
and method of killing form the archetype many henchmen of the Bond film series
have been based on.
GoldenEye (1995):
This relaunch of the series set the hopes up very high for the future of the series. It
included an actor who seemed to combine the qualities of all of his predecessors,
a very apt director and, of course, memorable villains and stunts in a gripping plot.
Unfortunately though, the films to follow weren’t able to match the standards it
set and instead ended up taking Pierce Brosnan with them on a deep, deep plunge
into the troubled waters of utter mediocrity.
Francisco Scaramanga:
Also known as the man with the golden gun, Francisco Scaramanga is an assassin
specialized in killing his targets with a single, golden bullet. Played by Cristopher
Lee, Scaramanga is one of very few reasons to watch the film The Man with the
Golden Gun.
Max Zorin:
The walking personification of the 80’s yuppie businessman, Max Zorin has ambitious plans in the IT industry, plans that happen to involve drowning Silicone Valley.
While immensely gifted, Zorin is in fact also a psychopath and the duality in his
character is also illustrated by his choice to surround himself with a nazi doctor on
the one hand and a colored lover played by Grace Jones on the other.
11
The 5 Best Bond Girls
The 3 Best Bond Cars
Anya Amasova:
Aston Martin DB5:
While the British have 007, the Soviets have Anya Amasova, or agent Triple X. Her
determination has both Bond and the audience nervous when she points a gun at
him at the end of the The Spy Who Loved Me and, though you probably can guess
the answer, you still find yourself wondering if she will pull the trigger.
Though its beautiful looks probably also had something
to do with it, the DB5 was originally favoured to be
Bond’s car in the movies because the British spy drives
an older Aston model in the novels. Equipped with
machine guns, a bullet shield, tire-shredders and even
a catapult chair, the DB5 immediately became a classic.
It’s appearance in Goldfinger and Thunderball made it the
most iconic of all Bond cars and as such it also pops up
regularly in newer Bond movies.
by alphabetical order
Pussy Galore:
An independent and self-assured woman and pilot, Mrs. Galore proves to be quite
a match for Bond and even shows him a judo trick or two.
Lotus Esprit:
Melina Havelock:
Played by Carole Bouquet, Melina Havelock is a beautiful woman on a quest for revenge. As such, you don’t see her smiling as much as you see her piercing people’s
hearts with arrows from her crossbow. It’s a lifestyle.
Although it also appeared in For Your Eyes Only, the Lotus Esprit’s most famous appearance in a Bond film is
to be found in The Spy Who Loved Me. As Bond and
Anya Amasova are being chased by a helicopter down
the coastal roads of Sardinia, Bond suddenly turns to
his passenger and asks, “Can you swim?”, before accelerating into the water. Under the water surface, the car
transforms itself into a submarine and swiftly clinched its
place in cinema history before destroying the pursuing
helicopter with a well-aimed missile.
Honey Ryder:
Aston Martin V8 Vantage Volante:
The first Bond girl also turned out to be one of the most memorable. The scene
where she emerges from the sea is a classic.
Tracy Di Vicenzo:
Probably better known by the surname of Bond,Tracy is the only girl Bond marries
at the end of an adventure. However, before that, Tracy gets the opportunity to
save her soon-to-be husband from what looks to be a certain death. The scene
where she stops in front of a frozen and rather desperate Bond to the harmonies
of choir music is one of the most poignant in On Her Majesty’s Secret Service.
This car, which appears in The Living Daylights, could be
described as an updated version of Bond’s DB5. The
tire shredders have been replaced by a laser capable
of cutting through metal, the machine guns have been
replaced with missiles and the ejector seat… well we
don’t actually know if it’s still there because there is a
beautiful woman sitting in the seat this time, but the car
does have a very impressive rocket booster as well as
side outriggers. And it looks great.
The 1 Best Bond
See next page...
13
WHAT MEETS
THE EYE
AND MOORE
W
ith the release of
Skyfall, the 23rd
“official”
James
Bond movie, the world is once again
in the grip of Bondmania. While the
future of the franchise looks as bright as
ever, it is also an opportunity to reflect
on the past of the series and on the actors
who have portrayed agent 007 over the
years. As moviegoers and critics seem
to experience an increasing crave for
toughness and grit, there is one actor
in particular who finds himself often
looked over, and – as we are about
to demonstrate – quite undeservedly
so. Here is a short ode to the acting
performance of Roger Moore.
Roger Moore played James
Bond in seven official Bond movies between 1973 and 1985.This
is more than anyone else has
mustered, yet say his name to a
James Bond puritan and you will
probably get a smirk and some
vaguely condescending comment about the light-hearted
tone often associated with his
movies. To these people, Roger
Moore’s performance is an appearance-focused and a somewhat shallow portrayal of the
British agent. While completely
legal in most countries with a
firm belief in liberty of speech,
these opinions do in fact not
stand up to more meticulous
scrutiny.
As he has stated in numerous interviews as well as in My Word Is
My Bond, the piece of condensed
modesty that is his autobiography,
Moore wished to do a portrayal
that broke away from that of his
predecessor. Where Sean Connery was tough and determined,
Moore was suave and elegant,
sailing through his adventure with
unmistakable panache, as exemplified by his polite nod to the villains while being pursued at high
speed down a hillside slope in a
yellow Citroën 2CV.
Moore’s decision was not only brave
but also wise.Through his very personal take on the role, he brought
the character closer to himself.This
is perhaps what is sometimes mistakes for superficiality: Roger Moore
reduced the distance between himself and the character he was portraying to such an extent that he no
longer needed to act, but rather just
be himself. Because of this, Moore’s
Bond can in fact be argued to be
the most true and genuine of them
all (as a comparison, the style and
mannerisms of Sean Connery’s
Bond were to a large extent borrowed from the first director of the
series,Terence Young).
By virtue of the liberties he took
with the role, Roger Moore created a perfect fit with the character as well as with the world
surrounding him. As a result,
Moore’s Bond seems to overcome any potentially unnerving
situation with ease and cool. The
controlled nonchalance he displays is, however, only a well-polished surface under which feelings and even doubt are lurking.
A character
of hidden emotions
Daniel Craig is often described
as the actor who allowed Bond
to show (emotional) vulnerability. Without taking anything away
from his performance, doubt
and sorrow have been present
in earlier Bond movies too, including those of Roger Moore.
While it is true that Bond in the
guise of Moore always seems to
have things under control and
acts with great confidence, he is
noticeably brought out of balance
when confronted with the memory of his deceased wife and the
visits he pays to her grave also
constitute clear hints of emotions
that are normally concealed. Another example of his more introspective nature is given in For Your
Eyes Only where Bond displays a
clear awareness of his increasing
age and awkwardly rejects the
amorous approaches of a much
younger woman, offering to buy
her an ice cream instead. As illustrated by these examples, still
waters run deep and there is in
fact great substance in the character Moore created if we only
make the effort to look beyond
the surface.
Tough lover
Moore’s portrayal has also been
criticised by some for being too
soft. While Moore is the first to
admit that the Bond character
he created is more of a lover
than a killer, it would be a mistake
to describe him as soft. On the
contrary, a closer look will reveal
him as an agent who combines
pleasant smiles and an unabashedly sympathetic aura with a
hard and deadly edge. The movies abound with expressions of
this tough and even rather dark
side: in The Spy Who Loved Me,
he mercilessly has villain Sandor
plummet off a roof and executes
main antagonist Stromberg in
the middle of a meal before
proceeding to smilingly dump
the villain’s henchman, Jaws, in a
shark tank; Moonraker sees him
paralyse Hugo Drax with a wrist
gun before ejecting him into the
cold vacuum of space, gasping
for air; and For Your Eyes Only begins with Bond in a helicopter
throwing a crippled Ernst Stavro
Blofeld into a tall chimney stack
(with wheelchair and all) and, later in the same movie, Bond ruthlessly kicks assassin Emile Leopold
Locque off a cliff in his car.
The fact that Moore’s Bond
is an intriguing and very versatile character highlights the
fact that the flaws pointed out
in some of his movies are not
due to Moore’s performance
as an actor but to script problems. The humorous, sometimes
camp tone often associated with
Moore’s Bond movies can in fact
be traced as far back as On Her
Majesty’s Secret Service and had
already blossomed with Diamonds
Are Forever, Sean Connery’s last
and by far weakest outing as 007.
Conversely, The Spy Who Loved Me
and For Your Eyes Only – the two
of Moore’s movies with the strongest scripts – count among the very
best of the series and are proof of
Moore’s qualities as an actor.
While enjoying the more frivolous aspects of Moore’s Bond
movies, it is thus important not
to overlook the more serious
side. Before snubbing Moore’s
performance as superficial, it is
important to look beyond surfaces and appearances. For it is
the mixture of appearance and
depth that has made Roger
Moore’s personal take on the
Bond character one of the most
popular as well as one of the
very finest.
BOND
QUIZ
Challenge your friends and colleagues! By obstinately showing off your skills,
you will become the center of everyone’s attention. Pinyin Studio’s James
Bond quiz is the perfect means to build a blooming social life while acquiring
invaluable knowledge for day-to-day situations.
1
When James Bond first encounters Honey Ryder on the beach
of Dr. No’s island, how does she explain her presence there?
a.
b.
c.
She got shipwrecked.
She dives for seashells.
She works the night shift at Dr. No’s secret lair.
2
In Goldfinger, we learn that, in James Bond’s opinion, drinking
Dom Perignon 53 above a temperature of 38 degrees Fahrenheit
is as bad as…
a.
b.
c.
defecting to the Soviets.
listening to the Beatles without earmuffs.
eating foie gras with ketchup.
3 Bond antagonist Auric Goldfinger meets his demise in a rather
peculiar way. What is the cause of his death?
a.
b.
c.
He swallows a shark gun bullet and explodes.
He is sucked out of the window of a flying airplane.
He falls off the Golden Gate Bridge.
a.
b.
c.
“never go in there without a mongoose!”
“think of it as an elephant trunk with no elephant attached to it!”
“find a long, long stick!”
6 The weapon of Francisco Scaramanga, alias the man with the
golden gun, isn’t remarkable only because of its color but also
because it can be disassembled into…
a.
b.
c.
a fountain pen, a cigarette lighter, a cuff-link and a cigarette case.
a shaver, a shaving foam container and a nail cutter.
a tie clip, a cigar tube and a whiskey flask.
7
In For Your Eyes Only, it is revealed that James Bond’s Lotus is
equipped with a burglar protection system that…
a.
b.
c.
makes it explode if anyone tries to break into it.
gives the burglar an electric chock.
ejects the burglar by catapult once he has entered the car.
8 Which among the following Bond villains owns a shark pool
where enemies and unwanted guests may be disposed of?
a.
b.
c.
d.
e.
Emilio Largo (Thunderball)
Dr. Kananga (Live and Let Die)
Karl Stromberg (The Spy Who Loved Me)
Milton Krest (License to Kill)
All of the above have one.
9 In the movies from the 1980’s directed by John Glen, James Bond
is usually surprised by a certain type of animal when on sneaking
mission, which one?
a.
b.
c.
A pig.
A pigeon.
A spitting archerfish.
10 As far as we know, James Bond has never set foot inside which
4
In You Only Live Twice, the Japanese industrialist and boss of
Osato Chemicals, Mr. Osato, expresses the opinion that alcohol
consumption in the morning…
a.
b.
c.
5 According to James Bond in Live and Let Die, the way to handle
a snake in your bathroom is to…
is a sign of Western decadence.
adds a spark to the day.
is bad for the liver.
one of the following cars?
a.
b.
c.
Mini Cooper.
Volkswagen Beetle.
Citroën 2CV.
Answers: 1b, 2b, 3b, 4b, 5a, 6a, 7a, 8e, 9b, 10a
15
17
SUCCESS IN A FLASH
New Photographers at Pinyin
Mr. Yiu is a Hong Kong born photographer specialized in portraits and
people photography. As such, he has photographed fashion campaigns for
Chronicles of Never, Song for the Mute and Henson Jewellery and portraits
for music artists such as Grimes, Nile Rodgers, the KVB and Midnight Juggernauts for International music magazines like The Brag (Aus), Juke Magazine
(UK) and Lamono Magazine (Spain). Mr.Yiu recently came to Beijing from
London where he spent the last 2 years assisting photographers such as
Nick Knight, Josh Olins, Juergen Teller and Roger Decker in order to further
develop his understanding on the photographic medium.
Since the end of 2012, Pinyin Studio has the pleasure of representing two very skilled photographers: Mr. Jeff Yiu and Mr. Jérome Pierson. The cooperation is a part of Pinyin Studio’s
ongoing efforts to broaden and deepen its competencies within the field of graphic design.
Both photographers are based in Beijing and excel in styles complementary to that of Pinyin
Studio’s house photographer, Julien Ranjard.
Mr. Pierson is a French photographer living in China since 2005. His first
photos, representing Chinese dancers backstage, were taken while he was
working for the Chinese television in Beijing. When moving to Shanghai in
2010, he took advantage of the city’s skateboarding park and began shooting extreme sport photos. His pictures of young skateboarder Tom Schaar
were published in the German magazines View and Interview. Pierson’s experience spans several different fields as clients from various sectors have
employed his services. Examples include Quechua (sports brand), Novasep
(biochemistry), La Parurière (jewelry) and Couqu (online sales).
Photography by Jérôme Pierson
If you are interested to learn more about the photographers represented by Pinyin Studio
and see samples of their work, you may visit the “Photographers” section of our website:
http://pinyinstudio.com/en/photographers/
19
Design Spotlight:
ORANGINA
Say great taste and great design and the name “Orangina” will
only spring to the mind of a select group of people. This, it turns
out, should in fact be considered one of the great remaining injustices of this world.
W
hile it may be relatively
unknown
outside
of
the
French-speaking world, Orangina is probably the world’s best
soft drink. Though not as versatile as a Coke, this pulpous and
sparkling beverage is the perfect
choice when relaxing on a terrace in, say, Paris or Nice. The
orange pulp it contains makes
Orangina stand out among
other soft drinks but its unique
character doesn’t limit itself to
the beverage itself.
Ever since its creation in 1936,
Orangina has been sold in a
uniquely designed bottle made
in the shape of a pear with a
pebbly texture meant to recall
the peel of an orange. Using
such an unusually shaped bottle was originally not without its
problems; not only did the bottling process have to be changed
but it also proved the rounded
bottles didn’t fit well into the
fridges of the bars and cafes
selling them. Yet the people at
Orangina decided to stick with
the quirky bottle, recognizing
it as a fantastic marketing tool.
The decision proved to be a
good one as the Orangina bottle quickly became synonymous
with the brand and went on to
gain iconic status.
Given the recognition Orangina got from its bottle, it may
not be very surprising that the
brand’s logo wasn’t created until 1953. It was in this year that
French poster designer Bernard Villemot created a series
of bold advertising posters for
the brand, the most famous of
which represents a table with
a parasol shaped as an orange
peel. The umbrella peel became
the Orangina logo and soon
appeared in a range of advertisements, often masquerading
as other objects such as a straw
hat or a bathing suit.
The logo has evolved over the
years but has always captured
the brand’s fun, carefree and
surprising personality. Moreover,
it has done so with great style,
conveying a sense of vitality, en-
ergy and heat that fits with the
natural and fruity, somewhat
tropical character of the drink.
Thanks to its exquisite taste
and its strong brand elements,
Orangina is today the leader of
carbonated fruit drinks in France
and is enjoyed by 500 million
consumers around the world
– a well deserved success that
proves how it may sometimes
pay off to favor marketing and
differentiation over practicality
and convention.
Villemot’s iconic ads are the origin of the Orangina logo
21
RECENT WORK
Pinyin Studio, French
Graphic Design from Beijing
Layout Design & Advertising
BRÖLLOPSBUBBEL
CLOTILDE
OLD VINE GARNACHA
DAVENNE
EL REY 2011
(Art nr 2260) Pris: 65 kr
Söker du det ultimata matvinet? Då ska du definitivt prova El Rey Old Vine
Garnacha. Gjort på druvor från urgamla vinstockar. Matchar allt från tacos till
torskrygg, från kalops till kryddig linsgryta, från lammstek till lax... ja ni fattar!
C R EMA NT D E B OU RG OG N E
Oavsett om det är bröllop eller inte är Crémant de Bourgogne från
Clotilde Davenne ett lysande sätt att inleda festen.
Torr, frisk och brödig smak med inslag av gröna äpplen, citrus, och nougat.
Tillsammans med goda, utvalda snittar bidrar den till att göra bröllopet till en lyckad fest.
Artikelnr: 77643 / Pris: 119 kronor / Beställ på systembolaget.se eller terrificwines.se
Hälften av alla som drunknar
har alkohol i blodet.
Sätt på hörselskydden: El Rey är ett uppkäftigt vin som skriker druvan
Garnacha!
“FYND”
Vin&Barjournalen
Ads designed by Pinyin Studio for Swedish wine importer
Terrific Wines.
“FYND”
Allt om Mat
14,5% Vol
www.terrificwines.se
VI & Logo Design
Logo created for Intermediate Consulting. The shape is
structured around a central
convergence point expressing
the role of intermediary or
enabler played by the company. The logo evolves towards
the upper right in an ascending movement expressing
growth and confidence. An
inversed, red-coloured “e” is
included in the wordmark in
order to faciltate recognition
Logo designed for movie production company Yongxu Liangchen. The logo depicts the
silhouette of the Monkey King
clinging to his staff on the top
of a mountain and gazing towards the future. The subject
and design of the logo convey
an epic feel while also connecting with the business of
the company, i.e. storytelling.
Left ad:
Crémant de Bourgogne by Clotilde Davenne
Photography
Right ad:
El Rey Old vine Garnacha
Web Design
Technology/ IT webdesign concept created
by Pinyin Studio.
Parkson portrait photoshoot
by Julien Ranjard
A selection of photos taken
by Julien Ranjard
23
SOUND & VISION
REVIEWS
Movies:
Skyfall
Directed by Sam Mendes, the 23rd Bond film in total
and the 3rd to star Daniel Craig, brings the series back
to the heights of Casino Royale from 2006. A Bond film
as we’ve grown to like them over the last years, Skyfall
brings together a strong cast in a well-scripted picture of
constant suspense.
Searching for Sugar Man
Searching for Sugar Man tells the story of Rodriguez, an unsuccessful
American singer-songwriter who, against all odds and without even
knowing it himself, becomes immensely popular in South Africa. The
movie’s success is as well deserved and as unexpected as that of the
performer whose fate it tells.
UPCOMING
Album:
The Next Day, by David Bowie
After a decade out of the spotlight following some cardiac problems that many thought would silence him forever,
David Bowie prepares to release his 24th album in March 2013. As Bowie managed to keep the project a secret, it was
a bombshell drop when the news of the album were released on the artist’s birthday on January 8th together with a
new single entitled “Where Are We Now?”. One of the most highly anticipated albums of 2013.
Pinyin Studio is a graphic design company active within the fields of publishing, web design, advertising, visual identity creation and photography.
Employing art directors from ESAG Penninghen in Paris, the world’s top
school for graphic design, the company provides creative, world-class
design to clients from all parts of the world, including Chanel, Parkson,
GroupM,Trends Group Magazines, eLong and DKT International.
Pinyin Studio is specialized in offering a European style of design adapted
to the Chinese market and is particularly well suited to assist companies
who wish to increase their foreign business or who wish to acquire a
more international look.
Blending international style with local culture, Pinyin Studio is able to
assist you in English and Chinese as well as in French and Swedish.
www.pinyinstudio.com