Nigura Metzler Optics International GmbH

Nigura Metzler Optics International GmbH position is – due to our consistent
market and customer focus – recognising and imple-menting the latest fashion
trends while taking the physiognomic demands of spectacle wearers into
account. With our first-class licensed brands of Aston Martin, Bruno Banani,
Cerruti 1881, Michalsky and Reebok and the brands of Enjoy, Metzler and
NiGuRa
we can offer practically every target group a perfectly designed
selection of frames, sunglasses and sports eyewear at an exceptionally high
quality. Something that has been confirmed by a number of awards from
internationally leading design institutes.
With frames from Nigura Metzler Optics International you can demonstrate
your good taste and be sure that you are doing the best for your looks and your
eyes.
Presscontact:
Nigura Metzler Optics
International GmbH
Dorothee Erkelenz
Public Relations
Heesenstr. 70
40549 Düsseldorf
Tel. +49 211 30 100 332
Fax +49 211 30 100 390
[email protected]
www.nigura-metzler.com
Nigura Metzler and Aston Martin
sign a licence agreement
Düsseldorf, December 2010
The British luxury car maker Aston Martin, which is world-renowned for its
design excellence, and the Düsseldorf optical company Nigura Metzler have
concluded a worldwide licence agreement.
The licence agreement was signed at the headquarters of ASTON MARTIN,
attended by Dr. Ulrich Bez; CEO Aston Martin, Norman Mcdonald; Managing
Director of Aston Martin Brands, and Dominik Müser; Managing Director of
Nigura Metzler. The contract covers both prescription frames and sunglasses.
The collection premiere is planned for June 2011.
"We are extremely delighted with the cooperation with Aston Martin," is how
Dominik Müser commented on the new agreement. "It represents a milestone in
the development of our company. Aston Martin is recognised as one of the most
desirable luxury brands in the world. It is the ideal addition to our brand portfolio
and opens up substantial international potential for growth for Nigura Metzler."
Norman Mcdonald, the Licensing Director at Aston Martin brands, was excited
at the opportunities this new license will create. "Like Aston Martin, Nigura
Metzler is a company with a long tradition, and, like Aston Martin, it stands for
exceptional technical and design excellence. The eyewear and sunglass
collection which will be created in collaboration between both companies is
inspired by the world of Aston Martin which will present a unique design
signature."
The Aston Martin Collection will be developed as an exclusive line and be made
available through selected trade partners.
Press contact:
Nigura Metzler Optics
International GmbH
Public Relations
Dorothee Erkelenz
Heesenstr. 70
40549 Düsseldorf
[email protected]
www.nigura-metzler.com
A German brand for underwear, perfume and eyewear which became
popular because of its spectacular marketing promotions. Always looking
on the bright side of life, being different and amusing people with irony –
that is the philosophy of Bruno Banani.The brand likes to grab the
attention and their means are truly extraordinary.
The bottles are shaped like lop-sided castles in a continuous row and
stand out from the mass of other eaux de toilette in the perfume store. The
characteristic feature of the eyewear is the colourful prints on the temples.
The prints of the 2011 collection are inspired by the history of Bruno
Banani, its philosophy, its marketing promotions or simply by things which
happen in the world.
In 1998 Bruno Banani initiated the first fashion show for underwear in
outer space on the Russian space station Mir. The underwear was not
presented by models, but by the Russian cosmonauts who hovered naked
in the capsule, only dressed in underwear.
This is an example of a temple (BRU2006/BRU6005) with a turnable part
which gives you the possibility of changing the look with a simple hand
movement. You have the choice between the simple acetate colour and
the colourful pattern.
Presscontact:
Nigura Metzler Optics
International GmbH
Dorothee Erkelenz
Public Relations
Heesenstr. 70
40549 Düsseldorf
Tel. +49 211 30 100 332
Fax +49 211 30 100 390
[email protected]
www.nigura-metzler.com
Cerruti 1881, the brand with Italian refinement enhanced by a French touch.
This is the core identity of the famous brand founded by Nino Cerruti in 1967.
The new CERRUTI 1881 eyewear collection reflects the success of the past
as well as the modern perspective of an up-to-date brand. By using high
quality materials such as titanium, the collection fulfils the requirements for a
premium brand.
A new feature in the collection is the introduction of a women‘s line within the
lines of prescription frames and sunglasses.
The collection is divided into 3 themes: parasol, botanical and cut-out.
Parasol:
The 1960s, the summer, the sun…big eyeshapes, fresh summer colours and
a beach feeling beyond compare. Let these frames take you back…
Botanical:
Interpreting nature… You can find a bark effect on the temples as well as very
natural colours that reflect the earth, trees and water. Returning to our roots is
one of the most popular trends in fashion…
Cut-out:
Architectural and graphic design elements contrast with elegant and smooth
eyeshapes to create a certain tension around the wearer. Inspired by graphic
leather elements that are used in the Cerruti 1881 collection, these frames
provide the perfect link to the core collection.
Luxurious understatement
This is one of the very special features of this new collection. Have a closer
look at the hinge cut area which is covered with a metal decor plate. This
plate is marked with the Cerruti CRR logo and is the embodiment of luxurious
understatement because it is hidden when the frame is worn.
Presscontact:
Nigura Metzler Optics
International GmbH
Dorothee Erkelenz
Public Relations
Heesenstr. 70
40549 Düsseldorf
Tel. +49 211 30 100 332
Fax +49 211 30 100 390
[email protected]
www.nigura-metzler.com
One of the must-have trends for summer. Thousands of flowers dance
over the temple and create a warm summer breeze that can be saved into
the winter.
Bright and fresh colours round off this collection of top sellers!
Harmonious
eyeshapes which
are
also sufficiently generous
for
progressive lenses nestle up to decorative acetate or metal temples and
so make these frames an indispensable fashion accessory. The comfort is
as always ensured by high-quality spring hinges…
ENJOY...fun for the eyes!
Presscontact:
Nigura Metzler Optics
International GmbH
Dorothee Erkelenz
Public Relations
Heesenstr. 70
40549 Düsseldorf
Tel. +49 211 30 100 332
Fax +49 211 30 100 390
[email protected]
www.nigura-metzler.com
Aluminium frames are enjoying a great revival and are increasingly being
requested by customers. This frame meets all the demands of premium
eyewear. All in one piece like an acetate frame, provided with a very
sporty faceting, it offers real light weight despite the volume.
None of the mechanical details interrupt the puristic effect. The spring
hinge is integrated in the temple and the closing block is submerged in the
rim and so invisible.
Acetate is an important trend topic which is satisfied to perfection by the
two men's frames.
Special care was given to the presentation of the logo which looks as if
positioned in a window in a section in the temple. The Metzler name has a
subdued appearance and its simple lines rather suggest a pattern.
The temples develop their effect through two different colour nuances on
the inside and outside.
The innovative material NIMEX5P has been used for this frame. Its weight
is even less than that of the two aluminium frames.
It is as light as a feather and highly flexible. The dynamic shape and the
striking faceting provide the frame with a modern and sporty appearance.
Presscontact:
Nigura Metzler Optics
International GmbH
Dorothee Erkelenz
Public Relations
Heesenstr. 70
40549 Düsseldorf
Tel. +49 211 30 100 332
Fax +49 211 30 100 390
[email protected]
www.nigura-metzler.com
- a synonym for German engineering, German quality and
clean German design. METZLER - the German eyewear brand! The
history of a successful eyewear brand began in 1830. For this180th
anniversary we are introducing a small and limited high-quality collection
with a very special finish. 100% titanium, 18/22 karat gold plating and as a
special highlight these frames are made with SWAROVSKI ELEMENTS.
Presscontact:
Nigura Metzler Optics
International GmbH
Dorothee Erkelenz
Public Relations
Heesenstr. 70
40549 Düsseldorf
Tel. +49 211 30 100 332
Fax +49 211 30 100 390
[email protected]
www.nigura-metzler.com
With the Michalsky collection we are introducing a collection which
represents more than any other brand the spirit and the lifestyle of the
metropolis Berlin.
Some years ago, Michael Michalsky started his own brand; he had previously
been the designer for Levi’s, Adidas and MCM. Michalsky stands for German
fashion and avant-garde.
With each frame you have a piece of the latest fashion trend in your hands.
Today's fashionable avant-garde wear retro frames from the 1950s and
1960s. Striking details such as emphasised upper lines, high-set lugs,
decorative rivets and keyhole bridges are a must for the perfect look.
A playful logo; as a bold M or as a three-dimensional relief in the temple.
Progressive, striking and perfect for the modern look.
Presscontact:
Nigura Metzler Optics
International GmbH
Dorothee Erkelenz
Public Relations
Heesenstr. 70
40549 Düsseldorf
Tel. +49 211 30 100 332
Fax +49 211 30 100 390
[email protected]
www.nigura-metzler.com
NiGuRa Classic
Elegant ladies...
„Diamonds + pearls“ are a girl‘s best friend…every woman like to dress up
for the day. The new frames of the NiGuRa collection make it easy for
every woman to feel like a lady, just by wearing them…
Gentle men…
Comfort, elegance and understatement are the attributes that fit the
NiGuRa men‘s collection for this season. Subdued colours and a superb
finish emphasise the personality of every man who prefers the classic.
NIGURA FASHION
Three-dimensional shapes on the temples and bright, striking colours –
this is what makes the collection desirable! Have a look at the new frames
and be excited…
Presscontact:
Nigura Metzler Optics
International GmbH
Dorothee Erkelenz
Public Relations
Heesenstr. 70
40549 Düsseldorf
Tel. +49 211 30 100 332
Fax +49 211 30 100 390
[email protected]
www.nigura-metzler.com
The 2010 prescription frame collection is inspired by the Hexagon
cushioning system of Reebok. In the new Reebok collection, modern
fashion combined with sporty features show the way of modern and trendy
eyewear. Almost every style shows the character of the Reebok Hexagon
cushioning system as temple tips, as decor parts, as covers for hinges or
even as the base form of the eyeshapes.
With technological materials such as highly elastic rubbers, flexible and
hypoallergenic stainless steel, Reebok eyewear points the way to a new
sports fashion area. Details such as the one-piece-rubber-logo-temple tips
or small cylinder spring hinges make this collection unique and special.
The Reebok sunglasses collection 2010 is inspired by the fashion of the
1960s and 70s. Divided into the lines Classic and Lifestyle, Reebok
eyewear shows the way to combine Fashion with Sports genes.
LIFESTYLE is for modern sporty people and CLASSIC for the cool fashion
sporty people who want to wear their sunglasses whatever the situation.
The Reebok sunglasses collection 2011 shows very nice details in the
form of temple shapes, logo finishes and materials. All in all, perfect
sunglasses for modern, fashionable people.
Presscontact:
Nigura Metzler Optics
International GmbH
Dorothee Erkelenz
Public Relations
Heesenstr. 70
40549 Düsseldorf
Tel. +49 211 30 100 332
Fax +49 211 30 100 390
[email protected]
www.nigura-metzler.com