spider-man, spider-man spins an app in your hands

SPIDER-MAN,
SPIDER-MAN SPINS AN
APP IN YOUR HANDS
Spider-Man proves he can do anything with a
booming career on Broadway and a super sticky app
Case StudY
F ebruary 2012
Conquering Hollywood wasn’t enough for Spider-Man, one of
the world’s most popular superheroes. So he returned back to his
home town and set off to conquer the bright lights of Broadway,
an arena more difficult to find success in than a showdown with
the Green Goblin.
SPIDER-MAN ON BROADWAY
iPhone & Android
http://road.ie/spidey-bway
© Mobile Roadie, LLC
Beverly Hills, CA
888.927.MORO (phone/fax)
@mobileroadie
[email protected]
The official opening of SPIDER-MAN TURN OFF THE DARK
was on June 14, 2011, and the show has been a smash-hit ever
since. The show recently brought in a record-breaking $2.9
million in sales in one week, has sold over 800,000 tickets to
date, and is touted as “Broadway’s Most Popular New Show”.
Case StudY
To connect with fans on their mobile devices, the team behind
the Broadway production turned to Mobile Roadie to create the
official SPIDER-MAN TURN OFF THE DARK mobile app.
F ebruary 2012
In addition to News, Photos, Store, and Top Users, there’s also
an Exclusives section of the app. In Exclusives, fans can access
videos, “Spidey’s NYC Guide”, and a trackable ticket offer which
© Mobile Roadie, LLC
Beverly Hills, CA
888.927.MORO (phone/fax)
@mobileroadie
[email protected]
app users can redeem right through the app.
In the first month of launch, the app surpassed 40,000
downloads, averaging 1,900 downloads per day. Now, app
downloads are over 90,000. Fans can’t get enough of the
Music section of the app where they can listen to snippets
Case StudY
of the musical. Song plays exceed 96,000, with “NY Debut
(Instrumental)” the most listened to track. The Video section is
also a crowd-pleaser with over 148,000 video plays.
F ebruary 2012
The Fan Wall is seeing action as well- past attendees can’t stop
raving about the show on the wall, calling it “phenomenal” “a
rock concert with a story” and “AMAZING”. In addition to past
© Mobile Roadie, LLC
Beverly Hills, CA
888.927.MORO (phone/fax)
@mobileroadie
[email protected]
attendees of the show, fans who want to go are active on the
Fan Wall asking questions about the show before they purchase
tickets.
Case StudY
F ebruary 2012
For the SPIDER-MAN TURN OFF THE DARK team, the
app was created to build a community of SPIDER-MAN on
Broadway fans, increase sales, and give people from around the
world a sneak peek of the show. And with Mobile Roadie, the
app is doing just that. The Mobile Roadie platform also tracks
every piece of content in the app from the ticket offer link to
photocards. For Valentine’s Day week, the team launched a
photocard featuring the iconic scene of an upside-down SpiderMan; it was a smash from the beginning.
© Mobile Roadie, LLC
Beverly Hills, CA
888.927.MORO (phone/fax)
@mobileroadie
[email protected]
Case StudY
F ebruary 2012
The team behind the show says they “couldn’t be happier!” With
29,000 downloads in the first two weeks, SPIDER-MAN TURN
OFF THE DARK is a powerful brand!” And with 4.5 star ratings
(on average) in both the App Store and Android Market, the
official SPIDER-MAN TURN OFF THE DARK app is spinning its
web worldwide, attracting fans from all corners of the globe.
Become a “Spider-Fan” and download the official SPIDER-MAN
TURN OFF THE DARK mobile app at http//road.ie/spidey-bway
© Mobile Roadie, LLC
Beverly Hills, CA
888.927.MORO (phone/fax)
@mobileroadie
[email protected]