docDPA - Intro
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DPA - Intro
De Persgroep Advertising De Persgroep Organic growth/acquisitions .be Organic Growth Acquisitions BE Acquisitions NL De Persgroep NEWS MEDIA Portfolio MAGAZINES TELEVISION RADIO ONLINE SERVICES RECRUITMENT SUPPLEMENTS TELCO AUTOMOTIVE BE + NL TECHNOLOGY FREE CITY MAGAZINES De Morgen De Morgen Keyfacts KEYFACTS 231.000 READERS 65.753 sold copies Monday - Saturday 66% between 18-54 years old 58% urban (living in the city) 61% upscale (SG 1-2) 60% MRP 61% male Source: CIM 2013 De Morgen USP 1 2 De Morgen De Tijd De Standaard AVERAGE SOCIAL CLASS 3 Het Nieuwsblad Gazet van Antwerpen 4 Het Laatste Nieuws 5 Het Belang van Limburg 6 7 8 42 43 44 45 46 47 AVERAGE AGE 48 49 50 51 Source: CIM 2013 De Morgen 60% Profile 61% 22% Main shopper Soc.gr. 1-2 15% 7% < 18 yr Soc.gr. 3-4 23% 19% 10% Soc.gr. 5-6 Soc.gr. 7-8 18% 10% 9% 18-24 yr 7% 25-34 yr 35-44 yr 45-54 yr Dutch speaking 55-64 yr 65+ DM Source: CIM 2013 DMorgen.be Keyfacts KEYFACTS 174.431 unique browsers/ day 73% between 18-54 years old 58% upscale (SG 1-2) 56% MRP 54% male Source: CIM January 2014 / DPD Mobile research De Morgen Mobile Keyfacts KEYFACTS 19.413 unique browsers/day 76% male 76% professionally acitve 71% between 18-44 years old 37% with kids < 15 years old Source: CIM January 2014 / DPD Mobile research De Morgen Tablet Keyfacts KEYFACTS 48.000 weekly paper downloads 72% male 83% graduates 58% between 18-49 years old Source: Google Analytics November 2013 / DPD Mobile research DM Newsbrand Keyfacts KEYFACTS 231.000 readers 174.431 unique browsers / day DE MORGEN BRAND 332.270 news consumers/day 22.071 mobile users / day 48% between 18-54 years old 55% urban 59% upscale 59% MRP 62% male Source: CIM 2013 / CIM January 2014 DM Newsbrand Reach NEWSBRAND FOR THE YOUNG, UPSCALE & URBAN +44% 332.270 news consumers/day 231.000 readers/day 174.431 unique browsers/day 19.413 unique browsers/day 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 Source: CIM 2013 / CIM January 2014 DM Newsbrand Profile 59% 60% 22% Soc.gr. 1-2 Main shopper Soc.gr. 3-4 18% 11% Soc.gr. 5-6 7% Soc.gr. 7-8 20% 20% 17% 10% 9% 6% < 18 yr 18-24 yr 25-34 yr 35-44 yr Dutch speaking 45-54 yr 55-64 yr 65+ DM Source: CIM 2013 / Google Analytics November 2013 Het Laatste Nieuws Het Laatste Nieuws Keyfacts KEYFACTS 1.175.060 READERS 327.289 sold copies Monday - Saturday 58% between 18-54 years old 29% Families with children 48% SG 1-4 58% MRP 56% male Source: CIM 2013 Het Laatste Nieuws USP Reach (‘000) 1.175 1.026 396 376 352 231 103 Het Laatste Nieuwsblad Gazet van Belang van De De Morgen Nieuws Antwerpen Limburg Standaard De Tijd Source: CIM 2013 Het Laatste Nieuws Profile 58% Main shopper 7% < 18 yr 10% 18-24 yr 30% 24% 24% Soc.gr. 1-2 Soc.gr. 3-4 13% 25-34 yr 16% 35-44 yr Dutch speaking 22% Soc.gr. 5-6 19% 45-54 yr Soc.gr. 7-8 16% 55-64 yr 19% 65+ HLN Source: CIM 2013 HLN.be Keyfacts KEYFACTS 884.141 unique browsers/ day 76% between 18-54 years old 68% SG 1-4 51% MRP 63% male News, sports, showbiz Source: CIM January 2014 / CIM Metriprofile Nov-Apr 2012 HLN Mobile Keyfacts KEYFACTS 164.089 unique browsers/day 71% male 73% professionally acitve 76% between 18-44 years old 44% with kids Source: CIM January 2014 / DPD Mobile research HLN Tablet Keyfacts KEYFACTS 110.000 weekly paper downloads 72% male 65% between 18-49 years old 65% graduates Source: Google Analytics October 2013 / DPD Ipad research HLN Newsbrand Keyfacts KEYFACTS 1.175.000 readers 884.141 unique browsers/day HET LAATSTE NIEUWS BRAND 1.568.510 news consumers/day 164.089 unique browsers/day 63% between 18-54 years old 31% Families with children 52% SG 1-4 57% MRP 57% male Source: CIM 2013 / CIM January 2014 HLN Newsbrand Reach FLANDERS’ BIGGEST NEWSBRAND +33,5% 1.568.510 nieuwsconsumenten/dag 1.175.000 lezers/dag 884.141 unieke browsers/dag 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 164.089 unieke browsers/dag Source: CIM 2013 + CIM January 2014 HLN Newsbrand Profile 57% 28% Soc.gr. 1-2 Main shopper 6% < 18 yr 12% 18-24 yr 24% Soc.gr. 3-4 16% 25-34 yr 28% 20% Soc.gr. 5-6 17% 35-44 yr Dutch speaking Soc.gr. 7-8 18% 45-54 yr 15% 55-64 yr 16% 65+ HLN Source: CIM 2013 Magazines Dag Allemaal Dag Allemaal Overview OVERVIEW BIGGEST MAGAZINE IN FLANDERS 1.578.000 READERS 60% women 62% MRP Famous people Hollywood stars Personal stories Beauty & Fashion Health Food Source: CIM 2013 Dag Allemaal Keyfacts KEYFACTS BIGGEST MAGAZINE IN FLANDERS 1.578.000 READERS 398.058 sold copies Tuesday 55% between 18-54 years old 30% of all Flemings 62% MRP 60% female Source: CIM 2013 Dag Allemaal USP MARKET LEADER IN FLANDERS Reach (‘000) 1.578 995 827 735 371 Dag Allemaal Libelle Humo Story 294 TV Familie Teve Blad 288 270 268 Focus Knack P Magazine Primo Source: CIM 2013 Dag Allemaal Strength REACH 35% OF ALL WOMEN IN FLANDERS Reach Women (‘000) 948 772 503 364 264 Dag Allemaal Libelle Story Humo 175 TV Familie Teve Blad 166 142 Primo Focus Knack 77 P Magazine Source: CIM 2013 Readers’ profile Dag Allemaal 30% 62% 21% Soc.gr. 1-2 27% 21% Soc.gr. 3-4 Soc.gr. 5-6 Soc.gr. 7-8 Main shopper 8% < 18 yr 22% 10% 18-24 yr 13% 15% 25-34 yr 35-44 yr Dutch speaking 17% 45-54 yr 15% 55-64 yr Dag Allemaal 65+ Source: CIM 2013 Dag Allemaal Overlap competitors 948.000 women 501.000 53% EXCLUSIVE 124.000 199.000 771.000 women 338.000 44% 124.000 111.000 157.000 30% 516.000 women Source: CIM 2013 Goed Gevoel Goed Gevoel Overview OVERVIEW BIGGEST MONTHLY IN FLANDERS 536.000 READERS 77% female 71% MRP 44% (SG 1-3) Health Wellness Beauty Fashion Body & Mind Source: CIM 2013 Goed Gevoel Keyfacts KEYFACTS BIGGEST MONTHLY IN FLANDERS 536.000 READERS 111.450 sold copies Each 3th Wednesday of the month 63% between 18-54 year 42% active women 44% upscale (SG 1-3) 71% MRP 77% female Source: CIM 2013 Goed Gevoel USP Reach (‘000) 536 MARKET LEADER IN FLANDERS 321 237 142 78 Goed Gevoel Feeling Vitaya Elle Marie Claire Source: CIM 2013 Goed Gevoel Strength Reach Women + Social Group 1-3 (‘000) N1 UPSCALE WOMEN 182 148 94 72 31 Goed Gevoel Feeling Vitaya Elle Marie Claire Source: CIM 2013 Goed Gevoel Readers’ profile 71% 32% 25% 24% Main shopper Soc.gr. 1-2 Soc.gr. 3-4 18% 15% 7% < 18 yr 17% Soc.gr. 5-6 Soc.gr. 7-8 21% 15% 15% 9% 18-24 yr 25-34 yr 35-44 yr Dutch speaking 45-54 yr 55-64 yr 65+ Goed Gevoel Source: CIM 2013 Goed Gevoel Overlap competitors 536.000 women 249.000 60% EXCLUSIVE 54.000 74.000 275.000 women 139.000 51% 36.000 26.000 83.000 42% 199.000 women Source: CIM 2013 TV Familie TV Familie Overview OVERVIEW MOST FEMININ TV MAGAZINE IN FLANDERS 371.000 READERS 71% female 60% MRP 22% women between 18-34 yo Stars & style Showbiz Entertainment Fashion Beauty Source: CIM 2013 TV Familie Keyfacts KEYFACTS MOST FEMININ TV MAGAZINE IN FLANDERS 371.000 READERS 127.614 sold copies Wednesday 32% between 18-34 yo 60% MRP 71% female Source: CIM 2013 TV Familie Readers’ profile 60% 24% 30% 28% 17% Soc.gr. 1-2 Soc.gr. 3-4 Soc.gr. 5-6 Soc.gr. 7-8 Main shopper 15% 17% 10% < 18 yr 18-24 yr 25-34 yr 19% 15% 13% 35-44 yr 45-54 yr Dutch speaking 11% 55-64 yr 65+ TV Familie Source: CIM 2013 TV Familie 71% Strength MOST FEMININ TVMAGAZINE IN FLANDERS 68% 62% 60% 60% 49% 45% 28% TV Familie Story Primo Dag TeVe-Blad Allemaal Knack Focus Humo P Magazine Source: CIM 2013 Joepie Joepie Overview OVERVIEW ONLY TEEN MAGAZINE IN FLANDERS 272.000 READERS 70% female Reach more than 50% of all teen girls (12-17 yo, dutch) Idols Showbiz Beauty Fashion Relationships Intimate stories Source: CIM 2013 Joepie Keyfacts ONLY TEEN MAGAZINE IN FLANDERS KEYFACTS 272.000 READERS Circulation: 65.798 Wednesday 50% Reach of all the Flemish girls in Flanders between 12-17 yo 29% MRP 70% female Source: CIM 2013 Joepie USP ONLY TEEN MAGAZINE IN FLANDERS 75% 50% 16% 13% 6% 12-17 yr 18-24 yr 25-34 yr 10% 3% 35-44 yr 45-54 yr 55-64 yr 2% 65+ Source: CIM 2013 Nina Nina Overview OVERVIEW N1 WOMEN’S NEWSPAPER MAGAZINE 590.000 READERS 63% female 68% MRP Shopping Fashion Beauty Food Wellness Source: CIM 2013 Nina Keyfacts N1 WOMEN’S NEWSPAPER MAGAZINE KEYFACTS 590.000 READERS Circulation: 380.000 Saturday (shopping day) 51% between 18-54 yo 68% MRP 63% female Source: CIM 2013 Nina USP THE BIGGEST NEWSPAPER MAGAZINE IN ACTIVE FLANDERS* Reach (‘000) 424 385 267 247 200 146 Nina Nieuwsblad Standaard Magazine Magazine DS Weekblad De Morgen Magazine Sjiek 107 Citta * Age group 18-65 Source: CIM 2013 Nina USP N1 WOMEN’S NEWSPAPER MAGAZINE Reach Women (‘000) 369 338 167 104 Nina Nieuwsblad magazine Standaard Magazine De Morgen magazine Source: CIM 2013 Readers’ profile Nina 68% 22% Main shopper 4% < 18 yr Soc.gr. 1-2 7% 18-24 yr 10% 25-34 yr 28% 24% Soc.gr. 3-4 14% 35-44 yr Dutch speaking Soc.gr. 5-6 25% Soc.gr. 7-8 20% 20% 45-54 yr 55-64 yr 24% 65+ Nina Source: CIM 2013 DM Magazine DM Magazine Overview OVERVIEW MOST UPSCALE MAGAZINE IN FLANDERS 232.000 READERS 55% men 61% MRP 67% SG 1-2 Fashion Design & Architecture Travel Food & Drinks Photography Source: CIM 2013 DM Magazine Keyfacts MOST UPSCALE MAGAZINE IN FLANDERS KEYFACTS 232.000 READERS Circulation: 110.000 Saturday 60% urban (living in the city) 67% upscale (SG 1-2) 67% between 18-54 years old 61% MRP 55% male Source: CIM 2013 DM Magazine Strength KEYFACTS UPSCALE & URBAN 67% Social group 1-2 67% 18 – 54 years old 60% lives in the city -> urban 51% with 2 incomes Sel. Index 125 Source: CIM 2013 DM Magazine USP MOST UPSCALE MAGAZINE IN FLANDERS (SG 1-2) 67% 64% 63% 62% 50% De Morgen Magazine Sabato DS Magazine DS Weekblad Weekend Knack Source: CIM 2013 DM Magazine Readers’ profile 67% 61% 20% 9% Main shopper Soc.gr. 1-2 18% 5% < 18 yr Soc.gr. 3-4 18% 4% Soc.gr. 5-6 22% Soc.gr. 7-8 19% 9% 18-24 yr 9% 25-34 yr Dutch speaking 35-44 yr 45-54 yr 55-64 yr 65+ De Morgen Magazine Source: CIM 2013
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