www.thecourier.co.uk

REASONS TO GO DIGITAL WITH YOUR TRUSTED BRAND
www.thecourier.co.uk
Welcome to The Courier
News
Video
Lifestyle
Business
Sport
Our readers in print
PRESS
157,000
*
AVERAGE DAILY READERSHIP
268,000
*
WEEKLY READERSHIP
SOURCE: NRS OCT 2014 - SEPT 2015 - BASE: SCOTLAND; ABC JAN - JUN 2015
45,064
**
CIRCULATION
Press demographics
PRESS
READER AGE
15 -34 YEARS
INSIGHTS: READER OPINION
35 - 54 YEARS
55 - 64 YEARS
65+ YEARS
75%
I AM VERY
HAPPY WITH
75%
MY LIFE AS
78%
I MAKE A CONSCIOUS
IT IS
I VALUE THE
EFFOR TO RECYCLE
LOCAL PAPER
BECAUSE IT COVERS
LOCAL NEWS
83%
I ENJOY SPENDING
TIME WITH
MY FAMILY
12%
26%
14%
46%
READER SEX
MALE
FEMALE
51%
49%
SOURCE: NRS OCT 2014 - SEPT 2015 - BASE: SCOTLAND; ABC JAN - JUN 2015
Our audience online
ONLINE
MOBILE
44%
DESKTOP
35%
TABLET
22%
187,644
953,077
384,387
WEEKLY USERS
PAGEVIEWS
WEEKLY SESSIONS
SOURCE: GOOGLE ANALYTICS AVERAGE WEEK JANUARY 2016
Web demographics
ONLINE
USER AGE
INSIGHTS: USER INTEREST
18 -34 YEARS
25%
35 - 54 YEARS
55 - 64 YEARS
65+ YEARS
45%
17%
NEWS JUNKIES
13%
USER SEX
MALE
FEMALE
TRAVEL BUFFS
TV LOVERS
54%
46%
SOURCE: GOOGLE ANALYTICS AVERAGE WEEK JANUARY 2016
MOVIE LOVERS
Audience extension
EXTEND AND GROW YOUR AUDIENCE WITH THE POWER OF PRESS AND DIGITAL
PRESS
268,000
WEEKLY READERS
ONLINE
23,000
WEEKLY USERS OF OUR ONLINE AND
NEWSPAPER PUBLICATIONS
187,644
WEEKLY USERS
SOURCE: *NRS OCT 2014 - SEPT 2015, BASE: SCOTLAND;**GOOGLE ANALYTICS AVERAGE WEEK JANUARY 2016;***DCT NEWSBRANDS (IPOS MORI) 2014
Audience extension
AUDIENCE REACH
1 ad in The Courier reaches
84,000
2 ads in The Courier reaches
121,000
3 ads in The Courier reaches
143,000
4 ads in The Courier reaches
159,000
CHOOSE FROM ANY DIGITAL PACK TO INCREASE YOUR REACH
BRONZE
PACK
SILVER
PACK
GOLD
PACK
Your ad appears 25,000
times. Recommended
timeframe 1 week
Your ad appears 60,000
times. Recommended
timeframe 2/3 week
£150+VAT
£330+VAT
Your ad appears 130,000
times. Recommended
timeframe 3/4 week
SOURCE: DCT NEWSBRAND (IPSOS MORI) 2014, BASE - COURIER 10% AREA.
£650+VAT
Advertising opportunities
Billboard [970PX X 250PX]
EXTEND YOUR AUDIENCE - SHOW OFF
YOUR BRAND WITH A HOMEPAGE TAKEOVER.
£1200.00per week*
BILLBOARD
WEBSITE
TAKEOVER
WEBSITE
TAKEOVER
Leaderboard [728PX X 90PX]
DOUBLE MPU
MPU [300PX X 250PX]
LEADERBOARD
MPU
MPU
Double MPU [300PX X 600PX]
Mobile-banner
Mobile-banner [320PX X 50PX]
MPU [300PX X 250PX]
*INCLUDES SITE SKIN, MPU AND LEADERBOARD OR BILLBOARD.
Website Takeover [ DESKTOP ]