Decentrix project status

Decentrix Overview
Data driven analytics for ad sales
Mike Sutton
Vice President, Sales
April 2015
Media technology experts since 1975
• Headquarters in Denver CO
─ www.Decentrix.com and www.BIAnalytix.com
• Data driven analytics engine for ad sales
─ Deep knowledge of terminology and KPIs of media advertising
23%
77%
• Inventory revenue maximization across linear & digital
─ Four decades of industry experience with all media types
• Enable common currency selling across all sales platforms
─ Linear & Digital
─ Broadcast, MVPD, OTT, IPTV, VOD, Web, etc.
─ Aligning audiences and inventory
© 2015 Decentrix, Inc. All rights Reserved.
Decentrix solutions
power analytics for
41.5M of the
54M US MVPD
Cable subscribers.
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Audience is the new currency
© 2014 Decentrix, Inc. All rights Reserved.
The Media Data World
© 2015 Decentrix, Inc. All rights Reserved.
5
Cloud BI Keys to Success
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Full support of executive management
Obsession with a single version of the truth
Right information, right user, right format, right device
Scalable and predictable platform
CloudMBI™ is the answer
© 2014 Decentrix, Inc. All rights Reserved.
Azure Benefits for BI
Economies of scale
Increase volume output or productivity with fewer people.
Reduced costs
Maintain minimal upfront costs. Pay as you go for computing, based on demand and actual usage.
Redundancy
The Azure infrastructure provides several variations of redundant storage and many configuration
options to minimize downtime.
Faster time to market
Scalability
Minimize licensing costs
Improve flexibility
© 2015 Decentrix, Inc. All rights Reserved.
Since you don’t have to worry about platform and infrastructure, the focus can be dedicated to
business application functionality.
Flexibility to expand, collapse, and reconfigure resources as demands change.
Stretch and grow without the need to buy expensive software licenses or programs.
You can change direction without serious “people” or “financial” issues at stake.
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CloudMBI™ architecture
• BI in a true SaaS model
• Fully Scalable and fully supported with lower IT requirements
• Costs are controlled and predictable
© 2015 Decentrix, Inc. All rights Reserved.
Programmatic / Impression-based selling concepts
© 2014 Decentrix, Inc. All rights Reserved.
Setting your Dynamic Rate Card
Based on the impressions for Men 50-54,
rates should have been higher
Optimum pricing was achieved.
Rates should have been higher
MVPD  Concepts  Pricing Recommendations
• Analyze past rates and examine suggested future rates based on impressions by demo for any particular daypart
and week
© 2015 Decentrix, Inc. All rights Reserved.
Inventory and Rate Management
© 2014 Decentrix, Inc. All rights Reserved.
Where are my schedule vulnerabilities?
Selectable measures
Drill down to advertiser and program
TV & Radio  Concepts  Schedule Pressure Analysis
• Compare revenue with inventory on a weekly schedule with Drill Downs to program and advertiser
• Locate pricing opportunities visually
• Daily summary graph of performance against inventory
© 2015 Decentrix, Inc. All rights Reserved.
Cross-Media Spending
© 2014 Decentrix, Inc. All rights Reserved.
How are we doing across all of our media properties by demo, month?
Selectable demographic
Cross media revenue and delivery comparisons
MVPD  Concepts  Cross Media Gross vs Impressions
• Cross media impressions vs revenue analysis
• Multi-media demo delivery analysis based on selected demographic
© 2015 Decentrix, Inc. All rights Reserved.
Product Analysis
© 2014 Decentrix, Inc. All rights Reserved.
Who is driving product trends?
Select Top N
Year to year product and advertiser trending
TV & Radio  Concepts  Product and Geography [Mstr Product and Station Tab]
• Year to Year product performance analysis by month for selected year with advertiser detail
• What advertisers are driving the product trends?
• Top N advertiser and product analysis
© 2015 Decentrix, Inc. All rights Reserved.
CloudMBI™
© 2014 Decentrix, Inc. All rights Reserved.
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