Photography style - Johns Hopkins Center for Talented Youth

Photography style
We use engaging imagery to help tell our story. The
kinds of photography we use — and the way we use
them — define who we are.
Use the following photographic principles to help
maintain our brand’s identity:
• Use imagery that reflects the personality of the
CTY brand and its students
• Be sure that all situational photography is
recognizable and natural
• Use well-balanced photography with natural
lighting
• Color expressed in photography should be bright,
colorful, and warm
• Use realistic and focused subjects
• Always depict people in an approachable way
• Any testimonial photography should feel genuine,
candid, and confident. All testimonial photography
always shows people looking into the camera
• When using architecture or institutional images,
be sure they are actual and relevant
• Make sure that photography and colors used in
application are compatible
• Whenever possible, subtly display our Johns
Hopkins Blue in the subect’s attire or in the
photo’s composition
Johns Hopkins Center for Talented Youth
Visual Identity Guidelines
Section 2.0: Basic Elements
19
Incorrect photography
usage
The following examples show what to avoid when using
and manipulating photography.
Johns Hopkins Center for Talented Youth
Visual Identity Guidelines
Do not use images that are
staged or unnatural
Do not use low resolution
imagery
Do not over-crop
Do not use generic institutonal or educational imagery
Do not silhouette images
Do not use duo tone or sepia
toned photography
Section 2.0: Basic Elements
20
Charts and graphs
8.75%
8.75%
When creating charts and graphs, please use only fonts
and colors approved for use by CTY.
Charts should be designed as simply as possible,
using solid colors only. DO NOT use drop
shadows or gradients.
17.5%
50%
$150
$150
140
140
130
130
120
120
110
100
110
100
90
90
80
80
70
70
60
60
50
50
2010
Johns Hopkins Center for Talented Youth
(In millions)
(In millions)
25%
Visual Identity Guidelines
May
June
July
Aug
Sept
Oct
Nov
Section 2.0: Basic Elements
Dec
2007
2008
2009
21
2010