“One young woman`s global journey to explore Rastafari... the

Transcription

“One young woman’s global journey to explore Rastafari...
the spiritual legacy of her grandparents, Rita & Bob Marley.”
Promotional Partnership Opportunities
2011 - 2012
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Who?
Our Audience | Your Audience
―RasTa is one of a kind -- a seductively exotic tour of a fascinating cultural phenomenon spawned on the island of Jamaica that has spread around the
world, featuring Donisha Prendergast, the lovely granddaughter of the original ambassador of Rasta himself, Bob Marley. This film dispels myths and
shows how Marley's rebel spirit of peace and equality for all people lives on in vibrant communities in Ethiopia, Israel, India, South Africa, England,
America, Canada, and, of course, Jamaica.‖ ~ Kenneth Wapner, Writer/Editor
Worldwide Fans
RasTa currently hosts a movie website as well as pages on Twitter, YouTube and Facebook with an excess of 22,000 Fans and counting...
RasTa Fans can be found in almost every country around the world ranging widely in age and cultural make-up.
RasTa Fans are seeking information, inspiration and entertainment. They are eager to “Share” and contribute to the inspiring and thoughtprovoking journey of an attractive and intelligent young woman in search of her roots and life„s purpose within her religion and culture.
RasTa Fans are excited because they know, Donisha Prendergast, the film‟s lead, is the granddaughter of the global icon, Bob Marley.
RasTa’s Fan Base is expected to surpass 50,000 by the film‟s TIFF (Toronto International Film Festival) World Premiere, September
2011. And will grow immeasurably after the film‟s worldwide release in theatres and broadcast on television.
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Feedback
Africa
“When will you go to the mother land: MAdagazscar? it's a rasta land too you know ...‖ ~ Adrainaivomanana Lova
(MADAGAZSCAR)
―Blessed love mama. Give thanks for the response. Let JAH works continue please do let me know when the film is
broadcasted. You have my support and may the ALMIGHTY make your works more fruitful. I am based in Johannesburg at
Soweto... ONE PERFECT LOVE !!!‖ ~ Zanele Zetstar Ndlovu (JOHANNESBURG, SOUTH AFRICA)
―I need a mentor, are the any Rastas in Pochefstroom?‖ – Daniel Leite Mosiane (POCHEFSTROON, SOUTH AFRICA)
―Donisha, Did you go to Senegal? Did you investigate Muslim Rastas? Girl, if you didn't, please catch up otherwise you will
hurt millions of people for excluding them.‖ ~ Akram Mustafa Suliman (SUDAN)
The Americas
―I am from Argentina..!!! very very good..!!!‖ ~ Walter Luis (ARGENTINA)
―...more blessings & prosperity pon di works...JAH LIVE‖ ~ Jahrico Firelion (COSTA RICA)
―i just want to tell you that is amazing what you're doing, i've always thought that it's important the people know more about
rastafari, i'm from mexico city, and let me tell you that here we don't have a lot of information about it, we believe in, we
have the concept in our hearts... but i'd really like to be in contact with you so that we can spread your work ... we'd really
like you to come to mexico to show us personally what you are doing, congratulations donisha. blesses and love from
Mexico!!!! selah!!!‖ Alejah Omega Resist (MEXICO)
―Yes I, educate your self don't let them think that we are dumb and that all we know its what they teach us, we the youth are
the descendants of life, that‘s why we need brake the mental chains ands star learning about our roots or the battle would be
harder. START BELIEVING IN THE MOST HIGH, JAH! Rastafari.‖ ~ Emilio Celis Terrones (VERACRUZ, MEXICO)
“Awesome! I am based in South Florida. I am a radio broadcaster with WLRN 91.3 FM and WLVJ 1040AM. Please send me the
link so I can read or preview the documentary. I believe this will do very well...” ~ Rich Davis (MIAMI, FLORIDA)
―I am telling EVERYONE about RASTA! I am also a teacher of high school seniors and will tell them as they are all so curious
and love Marley's music. I love Donisha's vulnerable explanation and her ability to open her mind to the scope that Rastafari
has grown to absorb. New perspectives and increased understanding are vital to spreading love. I will surely be excited this
spring to help this film be a huge success! It is an important exercise in learning and educating at the same time. Guidance
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and protection to Donisha and the entire effort.‖ ~ Emily-Allison Tarapchuk (PALO ALTO CALIFORNIA)
Asia
―I heard about this project first from my good friend King Jassim, he met with Donisha when they were filming in Varanasi,
India. The Rastafari movement and the ideology behind it has always fascinated me from beginning. Much respect and love.‖
~ Suraj Mohandas (BANGALORE CITY, INDIA)
―Greetings. I interested in RasTa. Take time to tell my bredrens. Bless.‖ ~ PaPa U-Gee (JAPAN)
―When people ask me that question...‘What is Rasta?‖ I think that‘s the perfect answer. It‘s a soul‘s journey – to find self and
to understand self. It‘s a peace, in this crazy world. More than a religion...that many people think it is...it‘s a way of life. It‘s a
culture. You have to live it every day, to really connect and understand.‖ ~ John Aaron Dalagdog (PHILIPPINES)
Europe
―...Very beautiful project! We must spread the Rasta messages for a betta world until babylon will fall! One love.‖ ~
Maurizio Bini (LIVORNO, ITALY)
―This looks very interesting! Looking forward. Keep me up to date. One Love Rastafari.‖ ~ Uwe Banton Schafer
(GERMANY)
―Greetings and love, During the latest Coronation, I visited the Africa In The Picture Film Festival, where they've shown the
Rootical Vibrations - Rasta Journeys movie. We've have also seen a sneak preview of the RasTa - A Soul's Journey, so I did
know about the movie and the fact it was coming out. Nuff respect! I have shared it on my Facebook page, and will keep
informing bredren & sistren about it.‖ ~ Rik Gad (NETHERLANDS)
―This is wonderful:) I'm sharing in Facebook your site but I wish this organization came in Turkey for RaSTa Film. We have
some RaSTa culture in Turkey:) Blessings...‖ ~ Salujah Rasta (TURKEY)
―RASTAFARAî +++ RE LOVE UTION‖ ~ Jean-Paul Jeannin (DIJON, FRANCE)
―J'adore car tu fais passer un réel message― ~ Virginie Bulot (VILLECRESNES, FRANCE)
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What?
RasTa: A Soul’s Journey | A Feature-Length Documentary in HI-Def
―The vision for the film is to look at Rastafari from a global perspective, moving out from the more familiar images of Jamaica to the scope in which this
culture (as opposed to religion) has expanded out beyond the tiny Caribbean Island...Through Donisha we learn the history, the core values, the cultural
impact of a movement that was inspired by history and propagated through the music of her grandfather, helping us find new spiritual meaning in a
fast changing chaotic world.‖ ~ Stuart Samuels, Director/Producer
Film Overview
RasTa is the story of the personal journey of Rita and Bob Marley’s granddaughter, Donisha Prendergast, into the world of Rastafari. Her
exploration takes us to countries where her grandfather‟s captivating performances delivered the Rastafarian message. Her travels not only unveil
the reach and inspiration of his music and message, but also the history and evolution of the Rastafarian movement.
―Rasta is a journey,‖ says Prendergast. ―It‘s a geographical, spiritual and emotional trod.‖
The documentary boasts an exciting reggae soundtrack, featuring established, as well as emerging contemporary, reggae stars – they include:
Alborosie, Burning Spear, Damian Marley, Jacob Miller, Jah Cure, King Jassim, Matisyahu, Morgan Heritage, Nomadz, Ras
Levi Roots, Tarrus Riley, Turbulence and Donisha Prendergast herself. This thrilling mix of travel, music and culture packs a powerful
punch that will appeal to massive audiences, nationalities and tastes, both the young and young at heart from around the globe.
RasTa will have its World Premiere at TIFF (Toronto Int‟l Film Festival), September, 2011 -- and will be presented at other major festivals:
Berlin, Sundance, Tribecca, Pan African, and MIPDOC (Cannes). It will be released theatrically in the eight
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countries it was filmed: Canada, Ethiopia, Israel, India, Jamaica, South Africa, UK and USA, November 2011, with a 2nd tier rollout in
Europe, Asia and The Caribbean, February 2012 – Black History Month for many and the year of Jamaica‟s 50 th Anniversary. RasTa will
premiere on Television in Canada‟s on CityTV, April 2012.
RasTa will be a great document of history, not only for Rastafarians, but also for people in general. It will be the catalyst to get more people thinking
and talking about the Rastafarian message of love and unity. This journey has taken me to a place where, I no longer just think that Rastafari is real. I
know he‘s real. Moreover, women in Rasta are now standing where the men are falling short and for the first time they are being recognized for it.
Through the process of making the film, I have come to begin to own my place‖ ~ Donisha Prendergast, Actor, Singer, Writer, Activist.
The Lead
Granddaughter of Rita and Bob Marley, turned Rastafarian explorer, Donisha Prendergast is a nu-school Rasta. Like her grandfather, she is,
at heart, a true artist with impressive skills in a wide variety of disciplines. She is an accomplished actor having starred in several major Jamaican
television productions. She‟s also successfully toured the Eastern Caribbean, the US and UK in notable leading roles on the live stage.
Donisha‟s fiery passion has been contagious in the filming of the RasTa – not only amongst the crew but also with everyone she meets. And she
fuels other initiatives too, including Sumthing F.E.R.T.I.L.E (For Every Revolutionary Truth that Inspired Leaders to Educate)
Productions, founded with partners Falani Spivey and Serita Stewart -- currently producing a doc that investigates links between diasporic
Blacks and Africa.
Donisha is the Youth Ambassador for Africa Unite – annual celebrations held in honor of her grandfather‟s “Earthstrong” (birthday).
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―In recent years there has been a proliferation of film and video projects on Rastafari. Rasta: A Soul‘s Journey, however, is the first to seriously address
the movement as a global philosophy for the 21st century that unifies peoples of diverse backgrounds. Working with artists who have popularized the
Rasta message via reggae music as well as Elders who have traditionally taken a guarded approach to researchers and filmmakers, this project makes
an unprecedented commitment to represent the diverse voices and dynamic realities of Rastafari.
Telling this story through the eyes of a young adherent linked to Bob Marley—the movement‘s global icon—promises to give audiences unique insights
into both the popular culture and spiritual levity that binds communicants from Kingston to Cape Town.‖ ~ Jake Homiak, Ph.D., Curator, Discovering
Rastafari National Museum of Natural History, Smithsonian Institute
The Countries, The People
Ethiopia, Canada, India, Israel, Jamaica, South Africa, UK, USA -- Donisha trods through, towns, homes and private spaces to share
personal recollections of her Grandfather, “Bob.” ―They all call him Bob,‖ she marvels with a smile. ―I guess this is because they feel a familiarity
with him. This is beautiful!‖
She reasons with elders, Marley contemporaries, musicians, poets, artists to academics and entrepreneurs -- women, men and youth – renowned
celebrities to peace-loving regular folk -- She navigates her way, stealth-like, demanding only the truth. Through passionate tears and laughter,
Donisha soon begins to identify and carve out her place as an empowered young woman -- one living her life fully in Rasta.
And like her we, the audience, come to understand the history, philosophies, the surprising influences and twists, of what Rasta is.
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"Reggae propelled the Rasta cosmology into the middle of the planet‘s cultural arenas and suddenly people wanted to know what all the chanting and
praying and obsessive smoking of herb was all about." ~ Stephen Davis and Peter Simon, Rock Critics
The Music
Reggae music is the roots of Rastafarian “livity.” Reggae, similarly, is the heartbeat of the film – both in lyrics and rhythm. A pulsating reggae score
drives the film -- classic recognizable tracks as well as the innovative, experimental works of contemporary international stars.
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Musical Artists include:
Alborosie
Ras Levi Roots
Burning Spear
Tarrus Riley
Damian Marley
Turbulence
Jacob Miller
and Donisha Prendergast.
Jah Cure
King Jassim
Matisyahu
Morgan
Heritage
Nomadz
Protoje
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When?
Screenings | Live Events
―RasTa is a labor of love that has been seven years in the making. It's born out of the experience of having met Bob Marley in Montréal during my early
teens and chance encounters with Rastafarians all around the world. Our story is truly about ‗the movement of Jah people and their historical and
cultural links to other peoples.‖ ~ Patricia Marie Scarlett, Executive Producer/Producer
Media Launch / RasTa is... Photo Exhibit
July 2011 – RasTa Media Launch and RasTa is... Photo Exhibit, Toronto
Media Reception – to announce RasTa’s TIFF (Toronto Int‟l Film Festival) participation and the schedule of supporting
events
Exhibition of Rasta imagery – production stills and other works by Sabriya Simon & Joanna Francis
RasTa is... Coffee Table Book announcement
Promotional Appearances (including)
Jul. 29 - Aug. 1 - TD Irie Music Fest
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Donisha Prendergast to guest host/present Protoje, Jah 9, and other Jamaican guest artists
Promote the film‟s TIFF World Premier
Opportunity for the XYZ RasTa World Premiere Concert‟s Title Sponsor to stage a promotion of their brand
Opportunity for the XYZ RasTa World Premiere Concert‟s Title Sponsor to offer product sampling
Promotion of RasTa web and Social Media sites – for event listings and updates
Promotion/sales of RasTa merchandise
Audience participation - win prizes
Print promotion distribution
Jul. 30 - Scotiabank Caribana Parade
Parade float featuring musicians, DJ‟s, drummers, revelers
RasTa: A Soul’s Journey signage affixed to parade float
XYZ RasTa World Premiere Concert‟s promotional signage affixed to the float
Opportunity for the XYZ RasTa World Premiere Concert‟s Title Sponsor to stage a promotion of their brand on the float
Aug. 15-17 – Harbourfront Hot and Spicy Food Festival
Donisha Prendergast to host chefs specializing in Ital (vegan) cooking
RasTa: A Soul’s Journey signage
XYZ World Premiere Concert promotional signage
Audience participation - win prizes
TIFF World Premiere & Concert
September 2011 - World Premiere at TIFF, Toronto
RasTa: A Soul’s Journey hosts its World Premiere at TIFF (The Toronto International Film Festival) with a gala screening
and VIP reception
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XYZ RasTa World Premiere Concert FREE outdoor concert, hosted by Donisha Prendergast, feat. Damian Marley,
Tarrus Riley, Protoje, Jah 9 and more – Dundas Square, Toronto
Film Festivals
September 2011 to March 2012 - Festival Tour - Worldwide
Additional international film festivals – Sundance, Berlin, Tribeca, Pan African
Intimate Mix and mingle pre-receptions for industry and media only
Community Screenings
October 2011 - VIP Receptions & Community Screenings – Select cities
Media, VIP receptions presented in major cities (incl. London, Miami, New York, Jamaica)
Two weeks in advance of the film‟s theatrical release in each city
Fans enter contests to win FREE tickets to attend - via media and online promos
Positioned to build excitement for the actual theatrical release
To benefit RasTa Charities
World Premiere Concert Broadcast
October 2011 - Televised broadcast of XYZ RasTa World Premiere Concert - National
Televised broadcast of XYZ RasTa World Premiere Concert FREE outdoor concert, hosted by Donisha Prendergast
with Toronto Media Personality, featuring Damian Marley, Tarrus Riley, Protoje, Jah 9 and artists – Dundas Square,
Toronto
Theatrical Release
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November 2011 - Theatrical Release - Worldwide
Canada, Israel, India, Jamaica, Ethiopia, South Africa, UK, USA (Miami, New York, Atlanta, California)
February 2012 - International Roll Out – 2nd Tier Theatrical - Worldwide
Additional territories – The Caribbean, Asia, Europe
Acknowledgement of Jamaica‟s 50Th Anniversary -- since Independence
Television Premiere
April 2012 - Television Premiere - Canadian
Canadian English language Television Premiere on CityTV, French Language TBD.
Premieres in other countries to be determined based on negotiated broadcast deals.
Acknowledgement of Jamaica‟s 50Th Anniversary -- since Independence
Derivative Works
Audio CDs – Soundtrack
Coffee Table Book featuring production stills and text
Online streaming and Downloads
Retail and Educational DVDs
International Television Broadcast Sales
T-Shirts and wearable merchandise
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Where? Worldwide Presence | Online & Offline
"It is rare that a cultural phenomenon melds music, culture, philosophy and social change and also spreads around the far reaches of the globe. The
Rastafarian Movement has accomplished this. It is one of the most vibrant and culturally significant Black movements to have emerged in recent times.
Rastafarians introduced a new language, fashion and lifestyle into mainstream cultures and promoted passionate, often fiery, perspectives on identity
and race." ~ Roger McTair, Writer.
Social Network
Facebook, Youtube, Twitter
22,000 Fans and growing – target 50,000+
Regular production updates, posts, images, videos
Photo albums – locations, events, etc.
Fan postings and comments – eager exchange with Donisha and amongst each other
Promotion of the RasTa merchandise
Promotion of RasTa Partnerships
Links to RasTa site, blog and other sites
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RasTa Website and Blog – rastaonline.ca
Total avg. hits per day: 2,061.85
Total avg. hits per week: 14,433
Promotional teasers, trailers, excerpts
Image Galleries – locations, events, etc.
News updates production and promotional activities – posts, videos, profiles, links
Opportunities for Fans to contribute - share, comment, embed
Merchandise sale – T‟s, cards, etc – information, promotions
Participation incentives
Advertising and sponsorship positioning
Website Partnerships – mutual links to and from participating sites
Marley sites
Caribbean Creativity
Partner sites
Jan 2011 – Sept. 2011 – “RasTa is...” Promo Campaign
Promoted with video clips of Donisha and celebrity personalities – saying what they think “RasTa is...”
To promote awareness, exchange and feedback and to grow RasTa’s global online community
To connect and promote RasTa’s online spaces Facebook, rastaonline.ca, YouTube, Twitter, blog
To harness and capitalize on the buzz and exchange that‟s inherently already happening
Participants invited to post original images, thoughts, music and media to express what they feel “Rasta is...”
Viral - non-participating Fans invited to share and embed and „Like‟
Winning contributions are profiled/posted on the RasTa web and Social Media sites
Participants win regular RasTa Rewards – tickets, merchandise, prizes
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Grassroots
Postcard/Flyer/Sticker distribution
Collectible series - 200,000+ to be distributed worldwide
Afro-Fest – Jul. 9-10
TD Irie Music Festival - Jul. 29 - Aug. 1
Scotiabank Caribana Parade – Jul. 30
Popular restaurants, night clubs, retail outlets
RasTa Events
Print and Electronic Media
PR & Publicity
PR Team – combining international, mainstream and local community expertise – to work together to develop and manage a
long term PR plan for the film‟s overall roll out
Timed Press Releases – announcements - developments, new partnerships, appearances,
Radio, TV and print interviews for Donisha Prendergast and the filmmakers – for coverage on activities in the local and
international news media – in all release markets
RasTa is already generating buzz: TV -- Canoe Live; radio -- Toronto‟s CUIT, CHRY, Montreal‟s CKUT; in print -- Canada‟s
SWAY, Share and Shalom Life magazines, The Jamaica Gleaner, The Sri Lanka Reporter and the UK‟s Voice
Newspaper
Advertising
Television Partner - CityTV – Confirmed production, broadcast and promotion
Radio Partner - tbd
Print Partner – tbd – Newspaper, Magazine
Social Media and RasTa sites
Direct email
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Personal Appearances
Film Festivals
Through participation in the various int‟l film festivals RasTa gains added recognition and media exposure
Host VIP/Media Receptions
Promote the film and website
Merchandise gifting and sales
Broadcast and distribution sales
Networking and information exchange regarding key markets
Cultural Events
Television and Radio lifestyle and entertainment programs – Donisha and the filmmakers
TD Irie Music Fest - Donisha guest hosts Protoje, Jah 9, and guest artists – promote RasTa merchandise sales
Scotiabank Caribana Parade - musicians, DJ‟s, flyer/Sticker distribution – promote RasTa merchandise sales
Harbourfront Hot and Spicy Food Festival – Aug. 15-17 – Donisha Prendergast host chefs in Ital (vegan) cooking
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Why?
Exposure | Benefits
―Me only have one ambition, y'know. I only have one thing I really like to see happen. I like to see mankind live together - black, white, Chinese, everyone
- that's all.‖ ~ Bob Marley, Artist
Invitation
There is instant brand recognition for Bob Marley and reggae music – amongst both Rastafarian and global crossover audiences. Marley has
consistently remained in the top ten of best selling musical artists among those who died, according to Forbes Magazine.
RasTa piggybacks on Marley’s popularity by encouraging Fans from around the world, to help spread the word – to help grow an organic online
global community that supports and promotes the film – share info and content - music, posts, blogs, tweets, attend screenings and live events.
RasTa’s rapidly growing popularity and Fan base – this far in advance of the film‟s release – clearly demonstrates that our strategy is working.
RasTa’s community presence will be gradually built out to incorporate a fully interactive prime website as well as an expanded social network
presence by the film‟s TIFF World Premiere, September 2011.
RasTa invites strategic partnerships with corporations to help expand on this approach, to find creative ways of maximizing the awareness of
partnering brands -- in step with the film‟s release schedule and worldwide audience outreach.
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Worldwide Audience
Who would be interested in RasTa?
Bob Marley and reggae music fans -- all cultures and ethnicities worldwide
Young people and others who care about the lives of others around the world
Why would they be interested in RasTa?
The story is also about Bob Marley, his reggae music and international following
Reggae music will be prominent in the film as it‟s intricately intertwined with Rastafari
Top name reggae and/or Rasta acts/personalities appear on the soundtrack and/or in the film
The film was shot in eight different countries – Fans naturally curious re their country‟s connections to Rastafari
Rasta principles of love, peace, equality and natural, eco living have become mainstream realities today
Donisha Predergast is passionate, attractive and engaging – already a celebrity due to her talent and Marley connection
Target Market
17-65, Male, female, Marley and reggae music fans, Rastas, non-Rastas, history or culture buffs to curious movie-goers
All religions, races and cultures - little or no knowledge of Rastafari and reggae – not necessary to experience the film
Partnership Opportunities
Objective
Raise awareness of your brand in our/your target market – connect it with a cool, hip, eco-conscious and popular lifestyle
Viral
Gain instant worldwide exposure - offer your product(s) as exclusive prizes in RasTa contests
Get captive audience exposure and feedback - promote your products on all our RasTa and Social Media sites
Advertise online - link our Fans to your websites with stills or animation or video ads
Live
Sponsor RasTa events and/or receptions and present your products in person to big audiences
Offer product sampling, at RasTa public events and/or VIP receptions
Place your products in RasTa VIP Gift Bags for guests to share with their friends
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How?
RasTa Promotional Partnership Opportunities | á la Carte
"Only the strong will continue. Do you have it in you? 'cause we got a journey to go...The Mission continues to raise awareness...This is not a Marley
production but the producers have our commitment to help. None of us can do it on our own, but together we can do anything, ―One One Cocoa full
Basket' :)" ~ Damian Marley, Artist
"One, one coco full basket"
A Jamaican proverb meaning, every little bit adds up
RasTa gives back
Become a RasTa Star and help RasTa help
10% of RasTa’s net earnings will be donated to those in need
Families - basic food items and survival necessities
Children - education and school supplies
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Event 1. BLACK STAR
TITLE PARTNER “XYZ RasTa is... Photo Exhibit”
(Toronto only – Maximum 1)
Partner with RasTa to present its Media Launch / RasTa is... Photo Exhibit Opening Reception for appr. 300 guests. The Exhibition is
free to the public for an additional 8-week. Donisha Prendergast, local personalities appearing in the film and members of the production will
be in attendance at the Launch Reception.
Positioning as The Title Partner of the: RasTa Media Reception and “XYZ RasTa is Photo Exhibit”
Industry exclusivity.
Corporate name and/or logo inclusion on:
All Event Advertising (TV, radio, direct email / invites, posters, postcards, flyers, stickers) and PR activity, wherever
possible.
Two 2nd tier Page Banner Ads on the RasTa site – pixel dimensions tbd.
Event Onsite Brand Promotion:
Print or electronic Name/Logo Display in Reception‟s Sponsors listing
Category Inclusion in RasTa Trailer video loop – solo screen – runs for the duration of the exhibition
Opportunity to make a brief Podium Presentation at the Reception– max. 3 mins.
Priority opportunity to offer Product Sampling – at the reception
Other Promotional Opportunities including:
Minimum of two (2) Verbal Recognition – Reception
Opportunities for Media Interviews – Reception
VIP Privileges Including:
4 VIP invitations to Reception
Commitment: $10,000.00 (CAD)
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Event 1. RED STAR
PRESENTING PARTNER “XYZ RasTa is... Photo Exhibit”
(Toronto only – Maximum 2 per reception)
Positioning as a Presenting Partner of the: RasTa Media Reception and “XYZ RasTa is Photo Exhibit”
possible.
One 2nd tier Page Banner Ads on the RasTa site – pixel dimensions tbd.
Category Inclusion in RasTa Trailer video loop – shared screen – runs for the duration of the exhibition
Opportunities for Media Interviews – Reception
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Event 1. GOLD STAR
ASSOCIATE PARTNER “XYZ RasTa is... Photo Exhibit”
(Toronto only - Maximum 4)
Positioning as an Associate Partner of the: RasTa Media Reception and “XYZ RasTa is Photo Exhibit”
possible.
2 Ads on the RasTa Site – non-index pages – pixel dimensions tbd.
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Event 1. GREEN STAR
Official Supplier “XYZ RasTa is... Photo Exhibit”
Positioning as an Official Supplier of the: RasTa Media Reception and “XYZ RasTa is Photo Exhibit”
possible.
1 Ad on the RasTa Site – non-index pages – pixel dimensions tbd.
Minimum of one (1) Verbal Recognition – Reception
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Event 2. BLACK STAR
TITLE PARTNER “XYZ RasTa World Premiere
Concert”
Partner with RasTa to present a TIFF VIP/Media Reception and FREE public concert at Dundas Square, Toronto -- capacity: 12,000. Host by
Donisha Predergast with local media celeb -- featuring: Damian Marley, Tarrus Riley, Protoje, Jah 9 and other artists -- televised, on
CityTV.
Positioning as The Title Partner of the: “XYZ RasTa World Premiere Concert.”
possible.
Index Page Banner Ad on the RasTa site plus additional Ads on two 2nd tier pages – pre-event - pixel dimensions tbd.
Concert Backdrop – above the event name – maximum 50% the size of the event name
Opportunity to screen 30 sec. Commercials - XYZ RasTa World Premiere Concert – self produced - min. 4 times
Opportunity to Stage a Presentation of your brand – XYZ RasTa World Premiere Concert – max. 10 mins.
Opportunity to Stage a Presentation of your brand -- The TD Irie Music Festival – max. 5 mins.
Opportunity to offer Product Sampling - XYZ RasTa World Premiere Concert and The TD Irie Music Festival
Opportunity for Banner Placement - XYZ RasTa World Premiere Concert – self-produced – max. 8
Minimum of eight (8) Verbal Recognition – XYZ RasTa World Premiere Concert Minimum of four (4) Verbal Recognition – The TD Irie Music Festival
Opportunities for Media Interviews at - XYZ RasTa World Premiere Concert
6 VIP invitations to TIFF RasTa VIP Reception and Screening
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20 Passes to XYZ RasTa World Premiere Concert front stage VIP section
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Event 2. RED STAR
PRESENTING PARTNER “XYZ RasTa World Premiere
Concert” (Toronto only - Maximum 2)
CityTV.
Positioning as a Presenting Partner of the: “XYZ RasTa World Premiere Concert.”
possible.
2nd tier Page Banner Ad on the RasTa site plus additional Ads on two non-index pages – pre-event - pixel dimensions tbd.
Concert Backdrop –– maximum 25% the size of the event name – positioned below the event name
Opportunity to screen 30 sec. Commercials - XYZ RasTa World Premiere Concert – self produced - min. 2 times
Opportunity to offer Product Sampling - XYZ RasTa World Premiere Concert and The TD Irie Music Festival
Minimum of four (4) Verbal Recognition – XYZ RasTa World Premiere Concert
Minimum of two (2) Verbal Recognition – The TD Irie Music Festival
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Event 2. GOLD STAR
ASSOCIATE PARTNER “XYZ RasTa World Premiere
Concert”
CityTV.
Positioning as an Associate Partner of the: “XYZ RasTa World Premiere Concert.”
possible.
3rd tier Page Banner Ad on the RasTa site plus 1 additional Ad on an alternate page – pre-event - pixel dimensions tbd.
Side Stage Signage - 1 only – maximum 6‟ wide
Opportunity to offer Product Sampling - XYZ RasTa World Premiere Concert
Minimum of two (2) Verbal Recognition – XYZ RasTa World Premiere Concert
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Event 2. GREEN STAR
OFFICIAL SUPPLIER “XYZ RasTa World Premiere
Concert”
CityTV.
Positioning as an Official Supplier of the: “XYZ RasTa World Premiere Concert.”
possible.
2 Page ads on the RasTa site – pre-event - pixel dimensions tbd.
Side Stage Signage - 1 only – maximum 4‟ wide
Opportunity to offer Product Sampling - XYZ RasTa World Premiere Concert
Minimum of two (2) Verbal Recognition – XYZ RasTa World Premiere Concert
Commitment: $10,000.00 (CAD) or Value
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Event 3. BLACK STAR
TITLE PARTNER “XYZ RasTa Community
Screening”
(Maximum 1 per reception)
Partner with RasTa to present one exclusive Media/VIP cocktail reception for appr. 300 guests with an added FREE Public Preview Screening of
the film for a total audience of appr.1,500 guests. Donisha Prendergast, local personalities appearing in the film and members of the
production will be in attendance to present the film. Partners can choose to participate in any number of receptions.
Positioning as The Title Partner of the: “XYZ RasTa Community Screening”
possible.
One 2nd tier Page Banner Ad on the RasTa site – pixel dimensions tbd.
Print or electronic Name/Logo Display in Reception‟s Sponsors listing and/or video loop
On-Screen Event Branding – pre and post screening - above the event name – maximum 50% the size of the event name
Opportunity to make a brief Podium Presentation at the reception and before the screening – max. 3 mins.
Priority opportunity to offer Product Sampling – at the reception and screening
Minimum of two (2) Verbal Recognition – Reception and Screening
Opportunities for Media Interviews – Reception and Screening
4 VIP invitations to Reception and Screening
10 Passes to the Screening
...31
Event 3. RED STAR
PRESENTING PARTNER “XYZ RasTa Community
Screening”
(Worldwide - Maximum 2 per reception)
Positioning as a Presenting Partner of the: “XYZ RasTa Community Screening”
possible.
One 3rd tier Page Banner Ad on the RasTa site – pixel dimensions tbd.
On-Screen Event Branding – pre and post screening – below event name – maximum 25% the size of the event name
Opportunity to make a brief Podium Presentation at the reception and before the screening – max. 2 mins.
Priority opportunity to offer Product Sampling – at the reception and screening
Minimum of two (1) Verbal Recognition – Reception and Screening
Opportunities for Media Interviews – Reception and Screening
...32
Event 3. GOLD STAR
ASSOCIATE PARTNER “XYZ RasTa Community
Screening”
Positioning as an Associate Partner of the: “XYZ RasTa Community Screening”
possible.
One Page Ad on the RasTa site - pixel dimensions tbd.
On-Screen logo within montage – pre and post screening – shared screen
Opportunity to offer Product Sampling – at the reception and screening
Minimum of one (1) Verbal Recognition
...33
Event 3. GREEN STAR
OFFICIAL SUPPLIER “XYZ RasTa Community
Screening”
Positioning as an Official Supplier of the: “XYZ RasTa Community Screening”
possible.
One Page Ad on the RasTa site - pixel dimensions tbd.
On-Screen logo within montage – pre and post screening – shared screen
Minimum of one (1) Verbal Recognition
...34
Coordinates:
Offline | Online
Executive Producer, Producer
Patricia Scarlett | In Search of Rastafari Inc.
60 Clipper Road, Suite 310 | Toronto, ON | M2J 4E2 Canada
[email protected] | p 416.496.0791 | c 647.505.0791
Partnership Director
Miki Nembhard | www.MikiNembhard.com
59 East Liberty, Suite 303 | Toronto, ON | M6K 3R1 Canada
[email protected] | @MikiMeuZe | p 647-352-MiKi (6454) | c 647.454-MiKi (6454)
Websites
rastaonline.ca
/rastatrekka on Facebook, Twitter and Youtube
...35

“One young woman`s global journey to explore Rastafari... the

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