VIP AREA

XXVII International Tennis Tournament
October 15 – 23, 2016
Olympic Stadium, Moscow
CONTENTS
02
1. Tournament information
1.1. History
1.2. Players’ list
1.3. Winners and runners-up
1.4. Honoured guests
1.5. Attendance
1.6. Light show
1.7. Special opportunities
2. Advertising and PR
2.1. TV coverage
2.2. Adverts on TV and in cinema
2.3. Outdoor advertising
2.4. Radio and print mass media
2.5. Internet
2.6. Social media
3. Stadium
3.1. VIP area
3.2. Entertainment and food court
3.3. On site advertising
3.4. Activity for partners
4. Social programmes
5. Special events
6. 2015 Partners
7. Contacts
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04
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HISTORY OF THE TOURNAMENT
“VTB Kremlin Cup” is the 1st International Tennis Tournament in
the history of Russia
1990 – 1st ATP Tournament with USD 300 000 prize money in Russia
1996 – “Moscow Ladies Open” Tournament changed name to “Kremlin Cup”
2000 – combined WTA and ATP Tournament
2012 – “Kremlin Cup” was renamed to “Kremlin Cup by Bank of Moscow”
2015 – Tournament turned 26 years old
2016 – “Kremlin Cup” was renamed to “VTB Kremlin Cup”
1990
1996
2000
2012
2015
03
EXCITING PLAYERS’ LIST
04
133 players from 35 countries participated in the Tournament in 2015
The top seeded Men’s players
(ATP Rankings as of October 12)
Marin Cilic (Croatia, #12)
Roberto Bautista Agut (Spain, #23)
Viktor Troicki (Serbia, #24)
Philipp Kohlschreiber (Germany, #31)
Pablo Cuevas (Uruguay, #35)
Borna Coric (Croatia, #40)
Joao Sousa (Portugal, #45)
Mikhail Kukushkin (Kazakhstan, #50)
The top seeded Women’s players
(WTA Rankings as of October 12)
Lucie Safarova (Czech Republic, #7)
Flavia Pennetta (Italy, #8)
Carla Suarez Navarro (Spain, #13)
Karolina Pliskova (Czech Republic, #15)
Irina-Camelia Begu (Romania, #25)
Anna Karolina Schmiedlova (Slovakia, #26)
Kristina Mladenovic (France, #27)
USD 1 539 525 – 2015 total Tournament prize money, including:
USD 768 000 – women’s Tournament WTA Premier 700
USD 771 525 –men’s Tournament ATP World Tour 250
2015 WINNERS AND RUNNERS-UP
05
The triumph of Russian tennis players at the Tournament in 2015:
three of four titles were won for the first time since 2007
Women’s Singles:
Men’s Singles:
S. Kuznetsova /
А. Pavlyuchenkova (RUS)
М. Cilic (CRO) /
R. B. Agut (ESP)
Women’s Doubles:
Men’s Doubles:
D. Kasatkina & E. Vesnina (RUS) /
I.-C. Begu & M. Niculescu (ROU)
А. Rublev & D. Tursunov (RUS) /
R. Albot & F. Cermak (MDA / CZE)
HONOURED GUESTS
06
Thomas Bach
Naina Yeltsina
Dmitry Medvedev
Valentina Matvienko
Bjorn Borg
ATTENDANCE GROWTH
30 000
8 370 8 780
Number of spectators
25 000
20 000
15 000
10 000
5 000
6 345
4 925
3 825
5 625
8 580
8 870 8 925
4 850
8 135 8 775
6 845
4 975
4 385
5 675
7 850 7 250
8 240
5 785
8 450 8 500
7 685 8 150
0
Sa
Su
2015 – 68 035 spectators
7 085
6 625
5 950
07
Mo
Tournament’s day
Tu
We
Th
Fr
Sa
Su
2014 – 65 190 spectators
2013 – 56 230 spectators
UNIQUE LIGHT SHOW
08
Special light system,
inimitable light show during final days,
magnificent show accompanies the players as they make their way onto the Centre court
– this all capture the public’s imagination
Players’ entrance
Show during final days
GOLDEN OPPORTUNITIES
Partners’ video adverts on the baseline and sideline boards,
logos on the court surface
– this all is unrepeatable opportunities of the Centre court LED ribbon boards and stage
lighting at the Tournament
09
TV COVERAGE
3 029 h 38 min 15 sec – total broadcast hours on Russian and
International TV channels in 2015, including:
•
•
390 h 20 min –on Russian TV channels
2 639 h 18 min 15 sec –on International TV channels
123 665 704 homes – total potential reach
10
TV coverage in Russia
390 h 20 min – total broadcast hours on Russian TV channels in 2015 (TV broadcasting is
increased by 15 h 05 min)
Duration of TV broadcasting by channel:
• “NTV PLUS” – 370 h 15 min
• “Russia 2” – 20 h 5 min
Live matches streaming on website
38 841 unique visitors watched the matches on the
Tournament official website www.kremlincup.ru.
11
Men’s tournament on international TV channels
368 h 5 min – total broadcast hours
115 021 500 – total potential reach (homes)
82 – total number of territories
Audience & Broadcast hours by Region
Territory
Americas
Europe
Africa & Middle East
Asia-Pacific
Total
Duration
(hh:mm:ss)
Potential reach
(homes)
32:25:00
14 420 000
276:33:00
41 226 000
TBC
2 185 500
59:07:00
57 190 000
368:05:00
115 021 500
12
Women’s tournament on international TV channels
2 271 h 13 min 15 sec – total broadcast hours
8.6 m – total audience, homes
162 – number of broadcast markets
Audience by Gender
69%
120
Audience & Broadcast hours by Region
Continent
Audience, homes
31%
Male
Female
100
Broadcast hours (hh:mm:ss)
80
Africa & Middle East
203 684
227:59:57
Asia Pacific
854 911
281:00:52
Central & South America
218 378
72:00:00
5 652 824
1425:53:43
20
North America
281 198
23:49:00
0
Post Tournament
166 522
239:41:13
Digital
1 266 687
00:48:30
Total
8 644 204
2271:13:15
Europe
13
TV news exposure
5 h 27 min 50 sec – total duration of TV News broadcast
1.1 bn – total household reach
524 – total number of news broadcasts
42
47
58
53
26
50
38
33
62
67
32
59
% 60
40
74
50
68
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VIDEO ADVERTS ON TV
AND IN CINEMAS
13 h 27 min 30 sec – total broadcast hours of the Tournament video adverts on TV
channels and in cinemas
Duration of broadcasting by place:
• TV channel “Russia 2” – 7 min 30 sec
• TV channel “Moskva 24” – 7 min 30 sec
• TV channel “Moskva Doverie” – 12 min 30 sec
• TV channel “World Fashion Channel” – 1 h 13 min 30 sec
• TV centre “Ostankino” – 13 min 30 sec
• cinema “Luxor” – 11 h 33 min
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OUTDOOR ADVERTISING
•
•
•
15
130 outdoor advertising banners
200 audio adverts in the Moscow Metro
198 video adverts on the screens installed in the buses
Media plan in 2015
Type of advertising
Poster (size 1,75х1,8 m)
City-format (size 1,2х1,8 m)
City-board (size 3,7х2,7 m)
Banner (size 30х2,8 m) under the south entrance of
the Olympic Stadium
Banner (size 15х8 m) under the entrance #1 of the
Olympic Stadium
Banner (size 15х8 m) under the entrance #4 of the
Olympic Stadium
Audio advert close to the Olympic Stadium booking
office
Audio advert in the Moscow Metro
Video advert on the screen in the buses
Quantity, pcs.
55
70
2
1
1
1
1
200
198
RADIO AND PRINT MASS MEDIA
ADVERTISING
150 audio adverts on the radio “Silver Rain”
30 seconds Tournament audio adverts were broadcasted on the
radio station from September 14, 2015 till October 16, 2015.
1h 15 min – total broadcast hours.
29 full-colour page with Tournament advertisement
in print mass media
Tournament advert pages were placed in the
following editions:
Bolshoi Sport, BOSS, Kompaniya, Russian pioneer,
Sport-Express, CityMagazine, FHM, Junior Tennis,
Spear’s, Tennis Weekend, Yachts, Nstyle, Millionaire,
Top Flight, etc.
16
INTERNET
180864
Unique users
visits
Official Tournament website www.kremlincup.ru
was visited by more than 250 000 unique
Internet users from January 2015 till
October 2015.
31673
5063
3348
4849
4443
Advertising campaign was organized on the following websites:
5935
4294
5046
4490
avtomobili.ru, banki.ru, bolshoisport.ru, championat.com, fashiontime.ru, finparty.ru, gotennis.ru,
posta-magazine.ru, snob.ru, sport-express.ru, sportbox.ru, the-challenger.ru, 2do2go.ru, etc.
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5 482 Tournament references on the websites of the
mass media from August 17, 2015 till November 17, 2015
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Classification of mass media with Tournament references
by the level of released publications
13%
65%
Federal
media
22%
Regional
media
International
media
Classification of mass media with
Tournament references by industry
Business and society
Life style and glamour
Authority
references, pcs.
2 730
86
113
Sport
2 515
Other
38
“Vedomosti”
“Kommersant”
“1st channel”
“Urgant show”
“People talk”
“Harper’s Bazaar”
“Spletnik”
SOCIAL MEDIA
kremlincup
20
bmkc_2015
tennisrussia
kremlincup_by_bm
For the first time in Russia
• was used Twitter Mirror at sports events.
Players took “selfies” by tapping the screen
after the match on court. The photo is sent out
to the social networks
Twitter Mirror
• was used the application
,
which allow to record a short-form video and
sent out to the networks
Vine app
https://vine.co/u/12671245794329
14944
STADIUM CAPABILITIES
The Tournament is held in the sports complex “Olympic Stadium” in Moscow over the
past 26 years.
Size of the Tournament arena – 126 х 90 m
Ceiling height – 24 m
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VIP AREA
7 courts,
including
3 practice courts
22
14 000 seating
capacity on all
tribunes
3 restaurants
(players’ lounge,
VIP hospitality area,
commercial restaurant)
24 partners’
booths
Approximately
300 spotlights
illuminate the
VIP area
Arena layout
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– Partners’ booths
Northern corridor
Screen
VIP hospitality area
Tournament office
Title
partner
residence
Players’ lounge
Court #3
Practice court
Commercial
restaurant
Court #2
Centre court
Court #1
Southern corridor
ENTERTAINMENT AND FOOD COURT
A variety of activities for children and adults:
•
•
•
•
•
•
mini tennis court
smash corner
table hockey and soccer
ping pong
face painting
and others
14 cafes in the public area
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ON SITE ADVERTISING
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• Car display on the Centre court
• Branded players’ benches and towel racks
• Speed serve and match time displays
• Logos on the line umpires and ball kids clothing
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• Logos on side-court and end-court banners
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• Video adverts on the ribbon boards of the Centre court
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• Logos on the top tier at the Centre court
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• Video adverts and partners’ logos on the big screens at the Centre court, on the big screen in the VIP
area and on the internal TV network at the Olympic Stadium
Screens at the Centre court:
1. Digital screen – 9х5 m (along the baseline of the
court)
2. 2. LED screen above tribunes C30-C32 – 6х4 m
(above the baseline of the court)
3. 3. LED screen above tribunes С25-С28 – 13х5 m
(above the sideline of the court)
Internal TV network
Big screen in the VIP area
30
• Logos on the backdrops
• Logos in the VIP area at the backside of tribunes C30-C32
31
• Display booths and showcases in the VIP area
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• Display booths in the public area
33
• Posters and roll-ups at the territory of the Olympic Stadium
34
ACTIVITIES FOR PARTNERS
A coin toss on the
Centre court before
the match
PRO/AM tournaments
for partners and their
clients
35
Partners’ show on the
Centre court between
the matches
SOCIAL PROGRAMMES
Under active social programme of the Tournament, tickets to the matches
were given to:
• children from the charity fund
of the Centre Federal district together with
Bank of Moscow “Support to children and
families in difficult life situations”
• children from the charity fund “T-shirts gives a life”
• public and sports schools
• sports clubs
• public and sports organizations
• owners of “Muscovite’s social card” and
bank cards issued by “Bank of Moscow”
• owners of special invitations that were given
in the “Bank of Moscow” offices
• owners of the invitations that were sent via SMS
36
AUDIENCE ATTRACTION
37
In 2015, the long term programme was launched by Tournament together with
MOSGORPARK for attracting spectators to the Tournament and tennis popularization
Anastasia Myskina and Elena Likhovtseva held the
master class within the programme in the Moscow
park “Sokolniki” on September 26, 2015.
For the first time in master class participated
children over the 6 years old and adults at the
same time.
ACTIVE CITIZEN
Sergey Sobyanin, the Mayor of Moscow
started a new project called “Active citizen”
on May 21, 2014 for voting among
Muscovites on important issues of the city
development.
The number of participants is more than
1,2 million Muscovites.
Within the cooperation of the Tournament
and the project “Active citizen”:
• 3 240 tickets for the Tournament were
played
• “Open hour” with Anastasia Myskina for
“Active citizen” participants was held at
the Olympic Stadium
38
SPORTS SECTION
39
“Sports section” is the sports club which aim is
to develop and explore maximum number of
different kind of sports.
Igor Kunitsyn held the master class for
participants of the “Sports section”
on October 10, 2015.
SPECIAL EVENTS
40
Press conference
Draw Ceremony
Players’ Party
Closing party
October 14, 2015, “Cabinet Lounge”
October 18, 2015, “Duran Bar”
October 17, 2015, “Olympic Stadium”
October 25, 2015, restaurant “Vanil”
Boris Yeltsin Foundation Award Ceremony
41
14 tennis players under
16 years old were awarded by
Boris Yeltsin Foundation and
Babolat on the
Centre court in 2015
Kids’ clinic
Over 75 young players from 5 to 7
years old participated in the
master class at the
Olympic Stadium on
October 24, 2015
ACTIVITIES INVOLVING PLAYERS
42
Moscow sightseeing
Players’ autograph
sessions
All Access Hour
Philipp Kohlschreiber
(Germany) and Roberto
Bautista Agut (Spain)
visited Red Square
M. Cilic, А. Kuznetsov,
А. Pavlyuchenkova, А. Kerber
and other players had
autograph sessions at the
partners’ booths
Angelique Kerber (Germany), Flavia
Pennetta (Italy), Lucie Safarova
(Czech Republic) met the press at All
Access Hour
2015 PARTNERS
43
2015 MEDIA PARTNERS
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CONTACTS
CJSC “Kremlin Cup”
16/1 Olimpiyskiy Prospekt
Tel.: + 7 (495) 956 33 60
Fax: +7 (495) 956 33 61
E-mail: [email protected]
www.kremlincup.ru
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