Mountain Hardwear Canada Shannon Landreth The Marketing

Mountain Hardwear Canada
Shannon Landreth
The Marketing Department
519.439.8080 x218
[email protected]
S
15
Different
Inside.
The Different Inside campaign celebrates Mountain Hardwear’s
nonconformist traditions. From the Synchro Jacket to the
Optic 2.5, we succeed when we do things a little differently–
we zig while the industry zags.
A campaign celebrating the rewards
of doing things differently.
Different Inside means a different design vision that yields products with
uncompromising functionality combined with a unique aesthetic point of view. It
also means a dedication to living differently – knowing 3 a.m. as an alpine start
rather than last call, making your own granola bars, running to work rather than
taking the bus.
From the first parkas we delivered in 1994 to the award-winning Ghost Whisperer
Down Jacket of today, we’ve focused on empowering athletes who are different
inside with equipment and apparel designed to help them maximize their
performance and their enjoyment of the outdoors.
#DifferentInside
Janet Wilkinson and Liv Sansoz on a climbing expedition to the Argentine Patagonia/ Photos: Freddie Wilkinson
Janet Wilkinson and Liv Sansoz, Argentine Patagonia⁄ Photo: Freddie Wilkinson
Direttissima 35 OutDry™
Scrambler 30 OutDry™
Ozonic 50 OutDry™
Direttissima 50 OutDry™
Ozonic 58 OutDry™/Women’s
South Col 70 OutDry™
Ozonic 65 OutDry™
Better waterproofing
for a better pack.
OutDry® waterproofing technology laminates a custom shaped membrane to the inside
of the pack, sealing fabrics and seams for more durability and less weight. Offered in
sizes 30L to 70L and priced from $140 to $300, our packs will keep everything dry and
protected on any adventure.
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Liv Sansoz and Janet Wilkinson, Eastern Sierra, California⁄ Photo: Ben Ditto
Scrambler 30
OutDry/
Built with versatility in mind, this longstanding favourite
among hikers, climbers, and skiers is now completely
waterproof.
Guaranteed watertight construction main compartment and seam tapped top pocket, rain room tested for 12+ hours /
HardWave frame sheet for added stability and structure / Easy access hydration sleeve / Rope strap under top
pocket / Two deep side pockets for water bottles or other gear / Side compression straps keep any load stable /
Torso: 16”-22” / Body: 400D HD Nylon / Capacity: 1805 cubic inches, 30L / Weight: 1lb 11oz
Azul
Dark Raspberry
S15⁄MSRP $140
Python Green
Shark
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Tim Emmett, Brandywine Falls, BC/ Photo: Jim Martinello
Quasar Lite Jacket/
Mountain Hardwear’s lightest alpine shell, this 2.5 layer
jacket features Dry.Q® Elite technology to expel excess
heat and moisture on tough ascents.
Dry.Q® Elite’s waterproof, breathable, air-permeable technology / 40D face fabric / Three-way adjustable helmet
compatible hood features a wire brim to hold its shape / Superior mobility / Two harness and pack-compatible
zippered chest pockets double as core vents / Highly packable and lightweight / Weight: Men’s 12oz, Women’s 11oz
Men
Hyper Blue
Gingko
Shark
Aristocrat
Navel Orange
Graphite
Women
S15⁄MSRP $250
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Ethan Pringle and Cheyne Lempe, Eastern Sierra, California⁄ Photo: Ben Ditto
HyperLamina Spark/
Engineered to be the lightest and warmest synthetic
sleeping bag on the market, this is a high-performing
solution for outdoor adventures.
Zoned Thermal.Q™ insulation maximizes warmth where it’s needed most / Proprietary welded Lamina™ construction
enhances loft and eliminates cold spots / Half-length center zip with dual sliders minimizes weight and still allows for
ventilation / Performance mummy cut / Comfort footbox for natural foot position / 30-40° rated / Shell: 22D Dobby /
Lining: 20D Taffeta / Compressed Volume: 5L / Weight: 1lb 10oz
Ginkgo
S15⁄MSRP $240
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Janet Wilkinson, Ethan Pringle, Liv Sansoz and Cheyne Lempe, Eastern Sierra, California⁄ Photo: Ben Ditto
Optic 6 Tent/
For campers who appreciate an open, airy architecture,
the Optic 6 is a true 6-person shelter, featuring
standing-height interior and adjacent doors for an
expansive, panoramic view.
Spacious layout accommodates six people and gear / Dual vestibule design creates a dry entry into tent and room
for gear storage / Double-zip end vestibule converts into awning / Optional oversized footprint extends living space
to include side vestibule / Optional hanging divider accessory provides additional privacy and organization /
Floor: 70D Nylon Taffeta 3000mm PU / Canopy: 68D Polyester Ripstop DWR / Fly: 75D Polyester Taffeta 1500mm
PU DAC DA17™ Poles / Minimum weight: 15lb 2oz
Bay Blue
S15⁄MSRP $450
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Dynama Pant/
A durable, active pant for climbing, cross-training,
hiking, or long airplane rides, the Dynama Pant has
a flattering fit with feminine details.
Supreme comfort / Low-profile stretch waistband for extra comfort / Lightweight, nylon-spandex fabric with
excellent stretch / DWR finish / Lots of pockets to hold keys, ID, phone and other valuables
Women
Mosstone
Purple Dahlia
S15⁄MSRP $80
Liv Sansoz, Eastern Sierra, California⁄ Photo: Ben Ditto
Graphite
Black
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Ethan Pringle and Cheyne Lempe, Eastern Sierra, California⁄ Photo: Ben Ditto
Shifter 2/
An innovative freestanding backpacking and camping
tent for two, offering different configurations to meet
changing conditions.
Two mesh/canopy doors with dual-slider zipper for easy entry and exit / Split solid canopy/breathable mesh
construction for privacy and ventilation / Large front-door vestibule for easy entry/exit and “shouldered” backdoor
vestibule for gear storage / Gear loft included / Guaranteed watertight construction / Floor: 70D Nylon Taffeta
3000mm PU / Canopy: 68D Polyester Ripstop DWR / Fly: 75D Polyester Taffeta 1500mm PU / DAC Pressfit™ poles /
Floor area: 33ft / Minimum weight: 4lb 14oz
Bay Blue
S15⁄MSRP $240
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Ethan Pringle, Angie Payne and Mike Libecki, Kong Christian IX Land Zone, Southeast Greenland/ Photo: Keith Ladzinski
Stretch Ozonic
Jacket/
A lightweight, high performing 2.5 layer shell with
four-way, all-over stretch for added mobility while
backpacking and wet-weather hiking.
Dry.Q® Active waterproof, breathable technology that banishes moisture / Light and durable 40D nylon fabric / 2-way
adjustable hood with a bonded, structured brim to hold its shape / Single covered, zippered chest pocket for extra
storage / Weight: Men’s: 10oz, Women’s: 8oz
Men
Ginkgo
Flame
Azul
Dark Raspberry
Ocean Blue
Black
Black
Women
S15⁄MSRP $220
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Janet Wilkinson and Liv Sansoz, Argentine Patagonia⁄ Photo: Freddie Wilkinson
Chockstone Alpine Pant/
For guides and those who follow them, this durable,
soft-shell climbing pant can take the kind of abuse that
comes from daily use in extreme conditions.
Smooth-face softshell fabric is ultra-stretchy and abrasion-resistant / Enhanced knee articulation for outstanding
range of motion / 1/4-length leg zips with loops that securely fasten to the bottom of your boot / Fully adjustable
waist / Zippered thigh pocket holds a guide’s logbook or other small essentials / Two zippered side pockets and one
zippered back pocket keep keys, ID, and other valuables secure/ Weight: Men’s 1lb 0oz, Women’s 13oz
Men
Shark
Women
Shark
S15⁄MSRP $130
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New York City⁄ Photo: Justin Ishida
Zenell Cargo Jacket/
This urban, cargo-inspired windshell keeps women
warm and dry with excellent stretch and breathability.
Internal waist cinch for waist articulation / Single zippered chest pocket securely holds keys, ID, and other valuables /
Two large, drop-style hand warmer pockets / Center-front metaluxe zipper for a touch of style
Women
Peatmoss
Dark Raspberry
S15⁄MSRP $140
Shark
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Drummond Shirt/
A stylish, lightweight travel shirt with a hidden
security zippered pocket within a pocket for extra
peace of mind.
Lightweight, wrinkle-resistant and quick-drying classic plaid fabric / Feels like cotton but has the performance
benefits of polyester / Button front closure
Men
Python Green
Liv Sansoz and Cheyne Lempe, Eastern Sierra, California⁄ Photo: Ben Ditto
Collegiate Navy
S15⁄MSRP $65
Redwood
Desert Gold
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Atacama Desert, Valle de la Luna, Chile⁄ Photo: Sven Kils
DrySpun Stripe Polo/
A versatile, casual travel shirt made from performance
fabric, the DrySpun Stripe Polo looks great at home, in
the office, or on vacation.
Soft, supple poly-spandex fabric / Wick.Q™ technology offers second to none moisture wicking / UPF 25 fabric blocks
out harmful UV rays / Antimicrobial finish minimizes odor
Men
Zinc
Blue Jay
Stream
Shark
S15⁄MSRP $60
Python Green
Valencia
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Loafer 2 Pant/
Big comfort and great wrinkle-resistance make this
pant a stellar travel staple.
Resilient and comfortable Stretch Bedford cord fabric / Cotton poly spandex blend for packability and wash and
wear ease / Two back pockets hold keys, ID and other valuables / Extra-wide, soft waistband keeps you comfortable
packing in
Men
Saddle
Bright Copper
S15⁄MSRP $75
Cheyne Lempe and Ethan Pringle, Eastern Sierra, California⁄ Photo: Ben Ditto
Zinc
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Eastern Sierra, California⁄ Photo: Ben Ditto
DrySpun Batika
Racer Tank/
A lightweight, wicking tank with a batik-inspired tonal
pattern in a racer-back style that’s both flattering
and functional.
Moisture-wicking Wick.Q™ technology / Feminine, batik-inspired tonal pattern with texture and style / UPF 25
protection blocks out harmful UV rays
Women
Tippet
Atoll
Koi
Red Plum
Black
S15⁄MSRP $40
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Kong Christian IX Land Zone, Southeast Greenland/ Photo: Keith Ladzinski
DrySpun Batika
Dress/
Designed for travel, this dress features a batik-inspired
pattern and a wrinkle-resistant fabric that feels like
cotton.
Durable, wrinkle-resistant DrySpun fabric / UPF 25 protection blocks out harmful UV rays / Simple, elegant and
versatile design
Women
Dark Raspberry
Nectar Blue
S15⁄MSRP $80
Black
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Eastern Sierra, California⁄ Photo: Ben Ditto
Mighty Activa Dress/
Comfort straps and a sporty silhouette combine to
keep ladies looking and feeling active and attractive
around town or traveling the globe.
Wick.Q™ technology offers moisture-wicking / Built-in shelf bra is supportive and snug / Flatlock seam construction
eliminates chafe
Women
Purple Dahila
Verde
S15⁄MSRP $80
Graphite
Black
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Kong Christian IX Land Zone, Southeast Greenland/ Photo: Keith Ladzinski
Mighty Activa Capri/
A high-performance capri pant, featuring moisturewicking Wick.Q™ technology, makes it perfect for
running or cross-training.
Wick.Q™ technology / Soft, supple poly-spandex fabric with great stretch and is easy to pack, easy to wash and wear/
Hidden pocket inside waistband for key, cash, or ID card / Wide, low-profile waistband / Flatlock seam construction
eliminates chafe / Reflective trim for visibility
Women
Graphite
Purple Dahlia
S15⁄MSRP $55
Black
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Ethan Pringle and Janet Wilkinson and Liv Sansoz, Eastern Sierra, California⁄ Photo: Ben Ditto
Mighty Striped T/
This high performance tee designed with Mountain
Hardwear athletes is perfect for climbing, running,
cross training and travel.
Drop-needle texture / Soft, supple poly-spandex fabric features great stretch / Easy to wash and wear / Quick to dry
with excellent moisture-wicking abilities / Antimicrobial finish minimizes odor
Women
Red Plum
Nectar Blue
S15⁄MSRP $55
Tippet
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WickedCool T/
Superior hot-weather tee designed in collaboration
with Mountain Hardwear endurance runners, features
light and silky fabric with Cool.Q™ ZERO technology
that beats the heat.
Cool.Q™ ZERO provides an instant and prolonged cooling effect / Flatlock seam construction eliminates chafe /
Reflective trim for visibility / Mesh ventilation / Stitched-in stretch side and shoulder panels for extra comfort
and performance
Men
Ginkgo
Hyper Blue
S15⁄MSRP $60
Sean Meissner and Matt Hart, Telluride, Colorado⁄ Photo: David Clifford
Steam
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Ellie Greenwood, Telluride, Colorado⁄ Photo: David Clifford
Ghost Lite Jacket/
Weighing in at a mind-bending 3 ounces, this weatherresistant shell for running and cross training is an
athlete’s dream.
15D Ripstop Z-Grav fabric / Compresses down and stows in its own pocket / Single-zippered chest pocket securely
holds keys, IDs and other valuables / Hood stow system at back collar / Weight: Men’s: 3oz, Women’s: 3oz
Men
Black
Mountain
Graphite
Fission
Women
S15⁄MSRP $110
Bright Rose
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