ADAC Travel Service

ADAC Travel Service
A Single Source
for all Your Holiday and Travel Needs
ADAC Travel Service
ƒ German tourists – travel champions
ƒ Travel intensity (2007):
ƒ 74.8 %
ƒ 62.9 million holidays
ƒ Destinations (2007):
68,6 % 31,4%
Domestic
Abroad
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ADAC Travel Service
ƒ German tourists – travel champions
ƒ Expenses for travel abroad (2007): 61 billion Euro
ƒ Means of transport (2007):
4,9 % train 2,3 % others
9,3 % coach
47,1 % car
36,4 %
airplane
ADAC e.V.
ƒ ADAC strongholds (16.3 mio members in 2008)
ƒ Roadside assistance
ƒ Travel service
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ADAC e.V.
ƒ ADAC market segments
ƒ Travel agency
ƒ Verlag GmbH (publishing)
ƒ Toll stickers/toll cards
ƒ Means of payment
ƒ Insurance
ƒ Tourism
ADAC Travel Service
ƒ ADAC-TourSet®
ƒ Module system
ƒ Approx. 300 individual titles
ƒ All European travel
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destinations
And USA, Canada, Australia,
New Zealand,
North-/South Africa
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ADAC Travel Service
ƒ ADAC TourSet®
ƒ TourSet modules
ƒ country guides
ƒ regional and city guides
ƒ travel information
ƒ campsite information
ƒ 2.68 million TourSets issued (2007)
ƒ 21.7 million individual
print media (2007 edition)
ADAC Travel Service
ƒ ADAC Travel Service online
(2007)
ƒ 14 million routes planned online
ƒ Global weather reports
ƒ More than 14,000 tourist
ƒ
attractions in Germany and
Europe (e.g. Italy, France)
TourSet mini
also pocket PC download
ƒ 151 city guides
ƒ 4 language guides
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ADAC Travel Service
ƒ TourOffice - route planning
ƒ Electronic route planning
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system
300,000 tourist places
(across Europe)
Single destination and
round trip
3.1 million routes planned
ADAC Travel Service
ƒ ADAC information database including
ƒ Traffic information (traffic jams/border
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crossings)
Country information (currency,
weather, fuel, traffic rules)
Alpine road report
Campsites and hotels
German-speaking physicians abroad
Snow report and summer service
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ADAC Travel Service
ƒ Target group service for
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Motorists
Motorcyclists
Campers
Skippers
ADAC Travel Service
ƒ ADAC Camping Information
ƒ approx. 2.8 million members are campers
ƒ detailed information:
ƒ traffic rules
ƒ off-site camping
ƒ product tests of vehicles and equipment
ƒ sale of Camping Card International (CCI)
ƒ discounts on tickets for exhibitions and fairs
ƒ representation of interests in international
organizations (AIT/FIA)
ƒ Supplement: „Freizeit Mobil“
(from 2009: 3x year, 455.000 per edition)
ƒ Camper – e-mail newsletter
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ADAC Travel Service
ƒ ADAC Touring Services for the destination
Croatia (in 2007)
ƒ 73.000 TourSet packages for
ADAC members
ƒ 6th place in route planning
→ more than 112.00 routes
to Croatian destinations planned
ADAC Travel Service
ƒ No. 1 destination for skippers
and water sports enthusiasts
→ more than 3200 brochures
printed for this
target group
ƒ 12.750 motorcycle maps
for Croatia
ƒ 104 campsites described in the
ADAC Camping Guide
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ADAC Travel Service
ƒ Future demands and wishes of German
guests
ƒ sanitary facilities should be designed not only for
ƒ
ƒ
functional reasons → more aesthetic appeal
it’s often better to construct new buildings instead
of renovate the old ones
camping fee should include certain services →
→ i. e. no extra charges for table tennis,
sunshades …
ADAC Travel Service
ƒ ADAC Travel Service
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is a competent travel advisor for members
enhances mobility of society
will continue strong commitment in tourist issues
contributes to improved range of offers as active
promoter of tourism
A single source
for all your holiday and travel needs!
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ADAC Travel Service
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