don`t get left behind! - The Barnstable Patriot

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About Our Publications
Town Information Handbooks
These annual publications for seven Cape towns
are designed for those who live and work within
these communities.
Summerscape
The award-winning summer supplement of The
Patriot examines the Cape, her history and her people
in a fresh, lively fashion illustrated with wonderful
period photographs.
Spring and Fall Home & Garden
The Cape is ‘house proud’ and these supplements
provide both aspirational and practical information for
the home and surrounding grounds.
Senior Compass
Published four times annually in partnership with the
Barnstable Senior Center, the largest in Southeastern MA.
PS – Pops by the Sea
Our celebration of the annual concert by the
Boston Pops Esplanade Orchestra is full of
insider interviews and information.
Back-to-School
Our August supplement provides information for
parents and children to prepare for the annual bellringing start of the academic year.
Holiday Gift Guide
Our annual Thanksgiving weekend kick-off to the
holiday season features gift ideas from stores in town
and up and down the Cape. The Guide also highlights
stroll calendars and seasonal events so important to
cherished Cape traditions.
Half to
Full Page:
COLOR
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Quarter to
Half Page:
COLOR
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Less than
Quarter Page:
COLOR
+$55
Mechanical Information
Newspaper
1 column................. 1.83 inches
2 columns............... 3.79 inches
3 columns............... 5.75 inches
4 columns............... 7.71 inches
5 columns............... 9.67 inches
6 columns............11.625 inches
Supplements / Summerscape / Gift Guide
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plus Landing Pages
& Home Pages
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(6 month minimum).
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at $315 each, 6 times
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Don’t get left behind!
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10,838:Weekly readers
$90,000:Reader median income
48:Average minutes spent with each issue
Town Books
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1.625” x 4.5”
Color Rates Additional
supplements / gift guide / summerscape:
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W
hen it comes
to advertising,
you’ve got to
know the territory – and
The Barnstable Patriot has
been covering the town and
county for 184 years. Buy a
ticket to ride with us on our
weekly visit to an active and
sophisticated readership.
Get on board with
The Barnstable Patriot!
Barnstable
Centerville
Cotuit
Hyannis
Marstons Mills
Osterville
West Barnstable
Covers
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The Barnstable Patriot
4 Ocean Street • P.O. Box 1208 • Hyannis, MA 02601
508-771-1427 • Fax: 508-790-3997
[email protected] • www.barnstablepatriot.com
barnstablepatriot.com
On The Web 24/7
3:Number of New England Press Association Best Web Site Awards
29,837:Unique visitors per month
1,937:Page views per day
It’s Never Been Easier To Become Part Of The Family.
Something For All Seasons
A
dvertising needs can change with the
seasons on Cape Cod. It’s important to
assess them based on your knowledge of
your business. It may not be necessary to advertise
during peak times, but it’s always good to anticipate and plan in order to keep busy in the off-peak
times.
Those with predictable business cycles can frontload advertising to anticipate the season, cut back
or prune during the peak, and gear up again as the
season fades.
Those with businesses that aren’t calendar dependent can plan a campaign that maintains a presence throughout the year, with occasional bursts to
emphasize new products, events or sales.
When it comes to your business, you know best.
We’ll work to find the campaign and publication
mix that provides the presence you need, when
you need it, and at a price you can afford.
Use the calendar to identify your business’s seasons and plan a campaign that fits your needs.
uu Ad deadline: Jan. 17
mashpee
1/8 Page
1/4 Page
1/2 Page
Full Page
$395
$600
$815
$1550
uu Ad deadline: feb. 7
uu 11,000 Copies
Home & Garden
1/8 Page
$395
1/4 Page
$600
1/2 Page
$815
Full Page $1025
uu Ad deadline: april 11
dennis
1/8 Page
1/4 Page
1/2 Page
Full Page
jack mason, Advertising Representative
[email protected]
PT.
QUARTERLY
-SE
JULY
Senior Compass
1/8 Page
$395
1/4 Page
$600
1/2 Page
$815
Full Page $1025
uu Ad deadline: may 27
A Magazine of the Barnstable Senior Center
Complimentary Copy
gEt Moving, gEntly
Modern benefits with age-old Qigong and tai Chi
Spring Edition
April/MAy/JunE 2013
825 Falmouth road, Hyannis
508-862–4750
www.town.barnstable.ma.us/seniorservices
uu 11,000 Copies
INFORMATION
january 2014
HANDBOOK
2013
Town Offices
Resources
Activities and
much more
PUBLISHED BY
The Barnstable Patriot
www.barnstablepatriot.com
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Resources
Activities and
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Resources
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Gardening with
the elements
on Cape Cod
Plus...
• Turned on by
home generators
• Spicing up a backyard
herb garden
• Tips on loans for
home improvements
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PUBLISHED BY
The Barnstable Patriot
www.barnstablepatriot.com
uu 6,500 Copies
Home Garden
april 2014
Spring 2013
Working hard,
looking good
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A flowering of fashion
in Osterville
Plus...
PUBLISHED BY
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$395
$600
$815
2013
Town Offices
Resources
Activities and
much more
$1550
PUBLISHED BY
The Barnstable Patriot
www.barnstablepatriot.com
november 2014
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Resources
Activities and
much more
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Holiday
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Great Ideas for
Everyone on Your List
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uu 25,000 copies
december 2014
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PUBLISHED BY
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pops by the sea
Color Ad
$500
Inside Cover
$1000
Back Cover
$1250
uu Ad deadline: July 21
uu 12,500 Copies
ORLEANS
1/8 Page
1/4 Page
1/2 Page
Full Page
gift guide
1/16 Page
1/8 Page
1/4 Page
1/2 Page
Full Page
Senior Compass
1/8 Page
$395
C.
1/4 Page
$600 QUARTERLY
.-DE
OCT
1/2 Page
$815
Full Page $1025
uu 11,000 Copies
uu Ad deadline: august 25
$395
$600
$815
$1550
ann schissler, Advertising Representative
[email protected]
Mark the weeks that you
have known events/sales/
advertising needs with an “X.”
$265
$395
$600
$815
$1550
Mark the desired advertising
lead-time with a “Y.”
Newspaper publication
dates are shaded.
uu Ad deadline: NOV. 6
2014
TOWN OFFICES | RESOURCES | ACTIVITIES AND MUCH MORE
M T W T F S
1 2 3 4 5 6
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uu 70,000+ copies
2013
Gift Guide
INFORMATION HANDBOOK
june 2014
Lucinda harrison, lead Advertising Representative
[email protected]
Home & Garden
1/8 Page
$395
1/4 Page
$600
1/2 Page
$815
Full Page $1025
uu Ad deadline: oct. 10
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summerscape
1/16 Page
$395
1/8 Page
$500
1/4 Page
$815
1/2 Page
$1130
Full Page $1650
2013-2014
uu 10,000 Copies
may 2014
$1550
uu Ad deadline: Sept. 5
ORLEANS
october 2014
$815
uu Ad deadline: aug. 4
Home Garden
9 10 11 12 13
uu 25,000 Copies
Growing bananas on Cape Cod
New flooring puts spring in your step
How to buy or sell a house
&
uu 6,000 Copies
M T W T F S
1 2 3 4 5 6
$395
$600
Back To School
1/8 Page
$395
1/4 Page
$600
1/2 Page
$815
Full Page $1025
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march 2014
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yarmouth
1/8 Page
1/4 Page
1/2 Page
Full Page
uu Ad deadline: july 11
august 2014
february 2014
DENNIS
uu Ad deadline: june 2
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INFORMATION HANDBOOK
uu Ad deadline: may 9
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TOWN OFFICES | RESOURCES | ACTIVITIES AND MUCH MORE
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uu 10,000 Copies
uu Ad deadline: mar. 7
john picano, Advertising Representative
[email protected]
INFORMATION HANDBOOK
FALMOUTH
MASHPEE
barnstable
$395
1/8 Page
$600
1/4 Page
$815
1/2 Page
Full Page $1550
Senior Compass
1/8 Page
$395
UARTERLY
Q
$600
-JUNE 1/4 Page
APRIL
1/2 Page
$815
Full Page $1025
uu Ad deadline: Feb. 24
falmouth
1/8 Page
$395
1/4 Page
$600
1/2 Page
$815
Full Page $1550
2014 Media Planner
sandwich
$395
1/8 Page
$600
1/4 Page
$815
1/2 Page
Full Page $1550
uu Ad deadline: dec. 10
Senior Compass
1/8 Page
$395
UARTERLYCH
1/4 Page
$600 Q AN.-MAR
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1/2 Page
$815
Full Page $1025
uu 11,000 Copies
uu Ad deadline: nov. 25