Edmonton Media Kit
Transcription
Edmonton Media Kit
2014 media kit MEDIA KIT 2016 WELCOME TO EDMONTON OUTFRONT Media’s out-of-home products in the Edmonton CMA are an ‘award-winning plant.’ Established during the infancy of Outdoor in Edmonton, our prime locations were virtually hand-picked, with an eye towards maximizing site lines and circulation. OUTFRONT Media’s Billboards, Kiosks and Mediacolumns give you the ability to select choice downtown core or broad market sites that deliver the most impressions available per OOH format in the CMA. MEDIA KIT 2016 – EDMONTON CMA EDMONTON PROFILE Nestled beside the North Saskatchewan River, Edmonton is the capital of the province of Alberta and holds the claim to being the largest, northern-most city on the continent. A vibrant urban centre in the heart of the wilderness, most Edmontonians choose to live within the city rather than in the surrounding municipalities. Also known as Festival City after the number of events Edmonton hosts, it has numerous distinct neighbourhoods. Downtown Edmonton consists of the Arts and Warehouse Districts, McKay Avenue, Jasper-West, and the Government Precinct (also known as Grandin). Commercial Core and Rice Howard Way, comprise Edmonton’s Central Business District. Across the river from Downtown is Strathcona, a revitalized historic region that has become the heart of the entertainment district centered on Whyte Avenue. It is also home to the world’s 6th largest mall, the West Edmonton Mall. 2014 media kit MEDIA KIT 2016 MARKET FACTS CMA Population 1,282,210 North Saskatchewan River Valley is one of the world’s largest urban parks A strong, multi-dimensional economy, growing population, zero provincial tax and low corporate taxes makes Edmonton particularly appealing to corporations and entrepreneurs alike. GDP 2012 growth rate was estimated to have outperformed that of any other major Canadian city OUTFRONT Media has the market insights and the inventory to help your business flourish in Edmonton! Major Ethnic Groups: Chinese, South Asian, Filipino, Southeast Asian MEDIA FORMATS Posters / Tri-Visions Mediacolumns & Kiosks Digital Posters All locations, complete with descriptions and visuals, can be viewed through OUTFRONT Media’s web mapping program at 2 universities, 11+ colleges and post-secondary institutions Capital city of the Province of Alberta, home of the provincial legislature and the majority of Alberta’s public service sector Key Industry Sectors: Energy, advanced manufacturing, transportation and logistics, environmental engineering & services, agri-food, public service www.OUTFRONTmedia.ca/en/mediafi nder/ MEDIA KIT 2016 – EDMONTON CMA Average Household Income $110,694 SOURCES: COMB Summer 2014, Manifold Data Mining, Superdemographics 2014; The Conference Board of Canada MAJOR POINTS OF INTEREST Festivals & Events A Taste of Edmonton Dragon Boat Festival Edmonton Heritage Festival Free Will Shakespeare Festival International Film Festival International Fringe Festival International Street Performers Festival Jazz City International Music Festival Klondike Days Colleges/Universities Alberta College Athabasca University Concordia University College Grant MacEwan University N.A.I.T. University of Alberta Sports Edmonton Eskimos (CFL) Edmonton Oil Kings (WHL) Edmonton Oilers Hockey (NHL) Edmonton Rush (Lacrosse) FC Edmonton (Soccer) MEDIA KIT 2016 – EDMONTON CMA 2014 media kit MEDIA KIT 2016 Convention Centres Northlands Park University of Alberta Shaw Conference Centre Conference Centre Telus Centre for Professional Development TELUS Convention Centre Shopping Bonnie Doon Shopping Centre Capilano Mall Commerce Place Edmonton City Centre Kingsway Mall Londonderry Mall Manulife Place Millwoods Town Centre Northgate Centre Southgate Centre St. Albert Centre West Edmonton Mall Westmount Centre Tourist Attractions Art Gallery of Alberta Churchill Square City Hall Clarke Field Commonwealth Stadium Edmonton Valley Zoo Fort Edmonton Park Heritage Amphitheatre Muttart Conservatory John Janzen Nature Centre John Walter Museum North Saskachewan River Valley Prince of Wales Armouries EDMONTON MEDIA 2014 media kit MEDIA KIT 2016 Posters OUTFRONT Media Posters (10’ x 20’) deliver large billboard impact with strong market coverage, providing an ideal opportunity to be both strategic and impactful. Posters’ standard 10-sheet printing process can be leveraged to employ cost-effective customization within the production process – change just one segment of the design to target particular areas or customers. Tri-Visions Our Tri-Visions are the same size as a Horizontal Poster (10’ x 20’) and do not require special production. Locations tend to be in high demand areas, with high circulation. Each face is still for 3 seconds before turning to the next face. Faces can be used individually or booked as a loop to use strategically with 3 messages. Research conducted in Canada is consistent with results from studies in Europe and the US, showing that the movement of the Tri-Vision increases noticeability by approximately 28%. Digital Posters An integral part of today’s dynamic urban landscape, our growing nationwide digital portfolio of key locations in strategic markets, provides advertisers with a compelling platform to use the strengths of Digital Out-of-Home to engage, entertain and inform consumers while they are on the move. Digital Outdoor takes creative flexibility to a whole new level allowing for numerous designs that can change or rotate by day, time of day or even type of day. MEDIA KIT 2016 – EDMONTON CMA EDMONTON MEDIA 2014 media kit MEDIA KIT 2016 Street Furniture: Mediacolumns & Kiosks Street Furniture provides entry into residential areas sometimes not available to other Outdoor formats, delivering unparalleled reach and geo-demographic targeting opportunities. Ad faces are predominantly backlit, creating additional drama at night and lending themselves to special effects like opaquing, extensions and decaling. MEDIA KIT 2016 – EDMONTON CMA EDMONTON MAP Edmonton CMA | Posters, Digital, Tri-Visions, Kiosks, Mediacolumns MEDIA KIT 2016 – EDMONTON CMA 2014 media kit MEDIA KIT 2016 EDMONTON MAP Edmonton CMA | Street Furniture MEDIA KIT 2016 – EDMONTON CMA 2014 media kit MEDIA KIT 2016 EDMONTON CONTACT OUTFRONT Media Edmonton 11703-170 Street Edmonton, AB T5M 3W7 Telephone: (780) 496-9458 www.OUTFRONTmedia.ca MEDIA KIT 2016 – EDMONTON CMA 2014 media kit MEDIA KIT 2016