Third Party Event Media Kit
Transcription
Third Party Event Media Kit
Community Partnerships Media Kit The Royal Alexandra Hospital Foundation cannot provide media support for your event, nor can it guarantee media attendance or coverage of your event, however we do want to give you the best opportunity and support in order to secure your own media coverage. TV Stations Local Media List CTV Edmonton Click here to submit your event. Global Edmonton Click here to submit your event. CBC Edmonton No longer offering an online submission form, however you can still email your event to [email protected] City TV Edmonton Click here to submit your event. OMNI Edmonton Click here to submit your event. Radio Stations Virgin Radio Edmonton Click here to submit your event. The Bounce Click here to submit your event. The following can be found online through their websites or social media accounts: Up! 99.3, Fresh FM, CISN Country, iNews 880, 630 CHED, CBC Radio Edmonton, Hot 107, NOW Radio, Sonic 102.9, K97, Capital FM, and CKUA. Newspapers Edmonton Journal Click here to submit your event. Edmonton Sun Click here and click on the “Place an Ad” button Websites City of Edmonton Click here to submit your event. Kijiji Edmonton Visit Kijiji.ca to create an ad with details about your event. Yelp Edmonton Visit Yelp.ca and click on the “Add an Event” button. You will require a Yelp account to place an add. Facebook Visit Facebook.com/events to create your own Facebook event page where you can invite guests and promote your event all in one place. The Local Good Edmonton’s hub for green and local living has their own events page where you can submit your event as well. Click here to complete. To Do Canada A great website that highlights events happening in cities across the country Click here to complete. Media Tip Sheet Use the following information to help prepare you to promote your event to the media and/or be interviewed by the media. • Know your audience. – Not all events are appropriate for all media outlets. Is your event a cocktail party or family picnic? The audiences for each event are very different. Is the purpose of the media coverage you want to drive attendance to your event or to simply promote the event as it is happening? In order for media to be interested your event must be relevant to the media outlet’s viewers, listeners and readers. • Some community calendars require as much as two months’ notice; start planning your coverage early. • If you want media coverage of the actual event, send a press release or media advisory two days in advance. Ask yourself “who cares and why should the media cover my event” and then try to satisfy those questions with your press release. Keep the five W’s in mind – who, what, where, when and why when developing your release. • Identify an event spokesperson. The spokesperson you choose should have a warm demeanor and the ability to speak comfortably and be easy to understand when the media is asking questions. Make their contact information clear on any media advisories or news releases and be sure to include a cell phone number so that there are always easy for the media to reach. • The average TV news story is no longer than two minutes. Try to speak in short and understandable segments. Avoid using technical jargon. Be concise and clear. For TV interviews, look at the reporter, not the cameraman to appear natural and conversational. • Always start with your most important information; then provide background information. This way if a story is edited down your most important message will be sure to be heard. Avoid giving “yes” or “no” answers, always expand your answers to provide details that help tell your story. • Remember you are hosting an event to benefit the Royal Alexandra Hospital Foundation or one of its medical centres of excellence not representing the organization. If media are interested in speaking to physicians, foundation staff etc. please direct them to our Director of Communications, Lindsay Peddle at (780)735-5458 or (780)217-2613. • Keep track of any coverage you receive. Email it to: Lindsay Peddle at [email protected] Common Media Terms The following terms are often used by journalists and public relations practitioners. Knowing these terms may be helpful as you pitch your story to news media. Advertorial A paid advertisement written in the form of editorial copy for a publication. It is often confused with a news story because of its design and content. Angle A specific perspective a reporter takes when writing a story. Boilerplate Standard wording about a company that usually appears at the bottom of all news releases. B-roll Television footage an announcer speaks over during a newscast. Copy Commonly known as text, or a collection of sentences and paragraphs. Deadline A time limit for the completion of an article or story by a reporter or producer. The media works under very tight deadlines and often needs a response or interview within a few hours. Editorial Expression of opinion, as opposed to a news article which presents facts without opinion. Editorials usually appear on an “editorial page” separate from news stories. Feature/Soft News A story that highlights a person, event or trend. Typically not time sensitive. Often referred to as a “human interest” story. Hard News A story that is timely and related to an event. For example, a crime, announcement, legal proceeding etc. Hard news is typically of immediate interest or impact. Headline The title of an article or press release. Lead The beginning of a news story, generally containing the who, what, when, where and why. Make it compelling. It could be the only sentence the editor reads! Media advisory A brief summary of the basic facts surrounding an event or offering an expert for comment on a particular topic. An advisory is often used when time is short or the occasion does not warrant a full news release. Media coverage Mention of an organization, its employees, physicians or services in the media. News article A story written by a journalist, who is reporting on new information. Organizations have no control over what is written in the article or when it is published. You will not be able to review your article before it is printed. Pitch A prepared phone call or email to a journalist in an attempt to “sell” a story idea. Press kit Several materials combined in one folder or package. Often includes a news release on a specific announcement or event, fact sheet, company background and executive biographies. Depending on the size and scope of our event, you may create a press kit. Press release The most common written form used in public relations to share news and information. Also referred to as a news release. Source/Spokesperson A person with information useful to the media that is the subject of an interview. Q&A A document which lists anticipated questions that may be posed to the organization spokesperson.