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EDMONTON JOURNAL
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Edmonton, CMA Adults 18+ Population: 1,056,000
Canada’s 6th largest market
Alberta’s capital city
Lowest unemployment rate among Canada’s major cities
Projected 2016 retail sales of $28 billion (+4.1%)
50%
50%
Male
Female
Avg. Weekly Demographic Profile *
47%
Age 25-54
$94,955
Avg. HHLD Income
39%
University Grad
21%
Sr. Manager /
Professional
Readership
M-F (Print**)
Saturday (Print**)
35%
Baby Boomers
60%
HHLD Income $75k+
83%
Home Owners
30%
Adult with Children
in household
#
Reach
20%
22%
214,000
234,000
Total Circulation
Avg. M-F
Saturday
Avg. Day
394,000
37%
Readers
Reach
per week*
per week*
Sources: Readership & Population: NADbank 2015 * Weekly Readers Print /PDF ** Print Readership = Print / PDF.
Circulation: Alliance for Audited Media Snapshot March 2015
Conference Board of Canada, Metropolitan Outlook, Winter 2015
93,957
99,283
94,891
Average Time Spent Reading
36 MIN
42 MIN
M-F
Sat.
WEB FAST FACTS
EDMONTONJOURNAL.COM
Since 1903 the Edmonton Journal’s mission has been simple - to
provide relevant and reliable news and information to the
Edmonton community. They remain Edmonton's most trusted
voice, providing a professional perspective on news, business,
sports and entertainment that's read by more northern Albertans
than any other daily newspaper (NADbank 2013).
54% | index 107
Male
46% | index 92
Female
Region
%
index
BC
Prairies
Ontario
Quebec
Atlantic
10%
66%
21%
1%
2%
71
359
53
6
30
%
index
6%
4%
25%
37%
18%
29%
28
34
161
115
105
136
Age
Total Canada Audience
532,000
Unique Visitors
6.0 Million
Page Views
per month
per month
2-17
18-24
25-34
35-44
45-54
55+
HHLD Income
Adults 18+ in Prairies
326,000
Unique Visitors
per month
5.0 Million
Page Views
per month
Source: comScore Multiplatform, Total Canada, All Locations May 2015). Demo = Demo Profile May 2015 based on total audience
Based on edmontonjournal.com sites Note: Web Platform = desktop and laptop computers (from either at-home or at-work)
$60K+
74%
Index
113
$75K+
53%
Index
101
$100K+
44%
Index
123
MOBILE FAST FACTS
EDMONTON JOURNAL
For over 100 years, readers have relied on the Edmonton Journal as
the best source of news and information. As a leader in digital media,
Edmonton Journal brings breaking news along with interactive
advertisements to your audience.
643,000
Smartphone
5 Million
487,000 UVs
444,000 via Browser
30,000 via App
Page Views per month
Tablet
158,000 UVs
151,000 via Browser
13,000 via App
33% | index 66
Female
Region
%
index
BC
Prairies
Ontario
Quebec
Atlantic
7%
84%
8%
2%
N/A
49
441
20
8
N/A
%
index
4
23%
17%
35%
11%
4%
65
186
95
210
59
34
Age
Total Canada Audience
Unique Visitors per month
67% | index 134
Male
Smartphone
3,216,000 PVs
(via Browser only, App
views not measured)
Tablet
1,810,000 PVs
(via Browser only, App
views not measured)
Under 18
18-24
25-34
35-44
45-54
55+
HHLD Income
Adults 18+ in Prairies
286,000
Unique Visitors per month
Smartphone 274,000 UVs
Tablet 14,000 UVs
Audience Source: comScore Multi-Platform May 2015. Profile Source: comScore MobiLens March 2015 (latest available)
Note: Mobile Platform = Smartphone and Tablet devices (including both Browser and App activity – not all brands have an App)
$50K+
87%
Index 121
$75K+
77%
Index 149
$100K+
58%
Index
165