calgary herald fast facts - Postmedia Integrated Advertising

CALGARY
HERALD
FAST FACTS
PRINT FAST FACTS
CALGARY HERALD
Located in Calgary CMA, AB
Adult 18+ Population: 1,109,000
Canada’s 4th largest market
One of Canada’s fastest growing youthful and more
affluent cities 2nd to Toronto in the number of head offices.
§  Projected 2016 retail sales of $30 billion (+3.7%)
§ 
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46%
54%
Male
Female
Avg. Weekly Demographic Profile *
48%
Age 25-54
$99,464
Avg. HHLD Income
52%
University Grad
19%
Sr. Manager /
Professional
Readership
M-F (Print**)
Saturday (Print**)
35%
Baby Boomers
63%
HHLD Income $75k+
90%
Home Owners
35%
Adult with Children
in household
#
Reach
18%
19%
199,000
216,000
Total Circulation
Avg. M-F
Saturday
Avg. Day
420,000
38%
Readers
Reach
per week*
per week*
Sources: Readership & Population: NADbank 2015 * Weekly Readers Print /PDF ** Print Readership = Print / PDF.
Circulation: Alliance for Audited Media Snapshot March 2015
Conference Board of Canada, Metropolitan Outlook, Winter 2015
114,896
106,903
113,579
Average Time Spent Reading
33 MIN
44 MIN
M-F
Sat.
WEB FAST FACTS
CALGARY HERALD SITES
The Calgary Herald published the first print newspaper in 1883
when the population was a mere 400 people. Continually evolving,
they have embraced a multi-platform philosophy that includes
web, mobile, and tablet. Since humble beginnings The Calgary
Herald continues to engage more than 552,000* readers each
week with award-winning content.
Source: 2013 NADbank Full Study *Average total weekly readership (print/digital readership)
50% | index 99
Male
50% | index 101
Female
Region
%
index
BC
Prairies
Ontario
Quebec
Atlantic
11%
70%
14%
2%
3%
78
383
36
9
39
%
index
2%
8%
20%
23%
16%
32%
19
69
128
154
94
148
Age
Total Canada Audience
912,000
8 Million
Unique Visitors
Page Views
per month
per month
2-17
18-24
25-34
35-44
45-54
55+
HHLD Income
Adults 18+ in Prairies
643,000
Unique Visitors
per month
7 Million
Page Views
per month
Source: comScore Multiplatform, Total Canada, All Locations May 2015. Demo = May 2015 Demo Profile
Based on calgaryherald.com sites Note: Web Platform = desktop and laptop computers (from either at-home or at-work)
$60K+
74%
Index 113
$75K+
59%
Index 110
$100K+
42%
Index
119
MOBILE FAST FACTS
CALGARY HERALD
The Calgary Herald connects with readers whenever and wherever
they are, and shares that opportunity with our advertisers. We are
committed to bringing easily accessible content to users across the
mobile platforms of their choice.
893,000
Smartphone
4.4 Million
671,000 UVs
652000 via Browser
36,000 via App
Page Views per month
Tablet
34% | index 68
Female
Region
%
index
BC
Prairies
Ontario
Quebec
Atlantic
10%
85%
5%
N/A
N/A
72
449
13
N/A
N/A
%
index
5%
15%
32%
18%
7%
14%
70
118
176
105
93
51
Age
Total Canada Audience
Unique Visitors per month
66% | index 132
Male
Smartphone
224,000 UVs
2,768,000 PVs
218,000 via Browser
13,000 via App
(via Browser only, App
views not measured)
Tablet
1,724,000 PVs
(via Browser only, App
views not measured)
Under 18
18-24
25-34
35-44
45-54
55+
HHLD Income
Adults 18+ in Prairies
377,000
Unique Visitors per month
Smartphone 357,000 UVs
Tablet 22,000 UVs
Audience Source: comScore Multi-Platform May 2015, Profile Source: comScore MobiLens Mar 2015 (latest available)
Note: Mobile Platform = Smartphone and Tablet devices (including both Browser and App activity – not all brands have an App)
$50K+
91%
Index 127
$75K+
81%
Index 156
$100K+
64%
Index
183