OTTAWA CITIZEN FAST FACTS

OTTAWA
CITIZEN
FAST FACTS
PRINT FAST FACTS
OTTAWA CITIZEN
Located in Ottawa-Gatineau CMA, ON
Adult 18+ Population: 1,052,000
Canada’s capital and 5th largest city
Well educated, highest number of university degrees per
capita in Canada
§  Project 2016 retail sales of $19 billion (+3.8%)
§ 
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51%
49%
Male
Female
Avg. Weekly Demographic Profile *
38%
Age 25-54
$93,001
Avg. HHLD Income
46%
University Grad
16%
Sr. Manager /
Professional
Readership
M-F (Print**)
Saturday (Print**)
37%
Baby Boomers
61%
HHLD Income $75k+
76%
Home Owners
27%
Adult with Children
in household
#
Reach
17%
17%
181,000
179,000
Total Circulation
Avg. M-F
Saturday
Avg. Day
323,000
31%
Readers
Reach
per week*
per week*
Sources: Readership & Population: NADbank 2015 * Weekly Readers Print /PDF ** Print Readership = Print / PDF.
Circulation: Alliance for Audited Media Snapshot March 2015
Conference Board of Canada, Metropolitan Outlook, Winter 2015
96,302
85,167
94,439
Average Time Spent Reading
35 MIN
54 MIN
M-F
Sat.
WEB FAST FACTS
OTTAWA CITIZEN SITES
The Ottawa Citizen began as The Packet in 1845, and has
continued as the first choice for news and information in Canada's
capital for over 160 years. The Ottawa Citizen provides in-depth
analysis of local, national and international news and events. The
Ottawa Citizen is available on all platforms; print, web,
smartphone and tablet.
48% | index 96
Male
52% | index 104
Female
Region
%
index
BC
Prairies
Ontario
Quebec
Atlantic
7%
13%
68%
7%
5%
54
69
174
33
72
%
index
1%
4%
19%
15%
25%
36%
5
35
121
99
151
169
Age
Total Canada Audience
711,000
6 Million
Unique Visitors
Page Views
per month
per month
2-17
18-24
25-34
35-44
45-54
55+
HHLD Income
Adults 18+ in Ontario
474,000
Unique Visitors
per month
5 Million
Page Views
per month
Source: comScore Multiplatform, Total Canada, All Locations May 2015. Demo = Demo Profile May 2015
Based on ottawacitizen.com sites Note: Web Platform = desktop and laptop computers (from either at-home or at-work)
$60K+
80%
Index 123
$75K+
64%
Index 121
$100K+
36%
Index
102
MOBILE FAST FACTS
OTTAWA CITIZEN
The Ottawa Citizen offers a range of advertising solutions to reach
your target audience on the mobile platform of their choice. Our
loyal audience continues to come back for up to the minute news,
business, sports and entertainment.
711,000
Smartphone
Tablet
529,000 UVs
184,000 UVs
518,000 via Browser
14,000 via App
183,000 via Browser
3,000 via App
50% | index 99
Female
Region
%
index
BC
Prairies
Ontario
Quebec
Atlantic
3%
8%
88%
2%
N/A
19
42
217
9
N/A
%
index
5%
26%
35%
14%
14%
5%
81
209
195
87
73
19
Age
Total Canada Audience
2.9 Million
Unique Visitors per month
50% | index 101
Male
Page Views per month
Smartphone
1,688,000 PVs
(via Browser only, App
views not measured)
Tablet
1,235,000 PVs
(via Browser only, App
views not measured)
Under 18
18-24
25-34
35-44
45-54
55+
HHLD Income
Adults 18+ in Ontario
411,000
Unique Visitors per month
Smartphone 393,000 UVs
Tablet 20,000 UVs
Audience Source: comScore Multi-Platform and Mobile Metrix May 2015, Profile Source: comScore MobiLens Mar 2015
Note: Mobile Platform = Smartphone and Tablet devices (including both Browser and App activity – not all brands have an App)
$50K+
67%
Index
93
$75K+
58%
Index
112
$100K+
41%
index
118