Calgary Herald Fast Facts - Postmedia Integrated Advertising

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Calgary Herald Fast Facts - Postmedia Integrated Advertising
Calgary
Herald
Fast Facts
Postmedia Integrated
Advertising
PRINT FAST FACTS
Calgary Herald
Located in Calgary CMA, AB
Population 1,364,827 (Stats Canada, July 2013 estimate)
Canada’s 4th largest market
One of Canada’s fastest growing youthful and more
affluent cities 2nd to Toronto in the number of head offices.
§  Projected 2014 retail sales of $77 billion in Alberta (+5.2%)
§ 
§ 
§ 
§ 
52%
48%
Male
Female
Avg. Weekly Demographic Profile *
49%
Age 25-54
$94,233
Avg. HHLD Income
42%
University Grad
22%
Sr. Manager /
Professional
Readership
M-F (Print**)
Saturday (Print**)
36%
Baby Boomers
62%
HHLD Income $75k+
84%
Home Owners
35%
Adult with Children
in household
#
Reach
20%
20%
211,000
211,000
Total Circulation
Avg. M-F
Saturday
Avg. Day
417,000
40%
Readers
Reach
per week*
per week*
Sources: Readership: NADbank 2013 * Weekly Readers Print /PDF ** Print Readership = Print / PDF.
Circulation: Alliance for Audited Media Snapshot Sep. 2013 & March 2014 Average
Statistics Canada Population Projections and Rankings July 2013
RBC Economics Research Provincial Outlook @ March 2014
117,268
115,235
116,929
Average Time Spent Reading
37 MIN
49 MIN
M-F
Sat.
WEB FAST FACTS
Calgaryherald.com
The Calgary Herald published the first print newspaper in 1883
when the population was a mere 400 people. Continually evolving,
they have embraced a multi-platform philosophy that includes
web, mobile, and tablet. Since humble beginnings The Calgary
Herald continues to engage more than 552,000* readers each
week with award-winning content.
Source: 2013 NADbank Full Study *Average total weekly readership (print/digital readership)
53% | index 105
Male
47% | index 95
Female
Region
%
index
BC
Prairies
Ontario
Quebec
Atlantic
16%
51%
28%
3%
3%
112
277
73
11
46
%
index
1%
7%
25%
27%
15%
26%
5
62
157
171
90
126
Age
2-17
18-24
25-34
35-44
45-54
55+
HHLD Income
912,000
6.6 Million
Unique Visitors
Page Views
per month
per month
Source: comScore MediaMetrix, Total Canada, All Locations 3 mth Avg. September 2014. (Jul / Aug / Sep. 2014)
Based on calgaryherald.com sites
$60K+
77%
Index 118
$75K+
62%
Index 116
$100K+
39%
Index
110
MOBILE FAST FACTS
Calgary Herald
The Calgary Herald connects with readers whenever and
wherever they are, and shares that opportunity with our
advertisers. We are committed to bringing easily accessible
content to users across the mobile platforms of their choice.
58% | index 116
Male
42% | index 84
Female
Region
%
index
BC
Prairies
Ontario
Quebec
Atlantic
5%
78%
12%
2%
3%
32
418
29
11
50
%
index
N/A
20%
22%
25%
15%
18%
N/A
159
120
147
85
65
Age
690,000
Unique Visitors per month
5.1 Million
Page Views per month
Under 18
18-24
25-34
35-44
45-54
55+
HHLD Income
Smartphone: 531,000
Tablet: 166,000
$50K+
90%
Index 124
Audience Source: comScore Multi-Platform 3 month average – Sept 2014, Profile Source: comScore MobiLens Sept 2014
$75K+
72%
Index 139
$100K+
56%
Index
162

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