ADCM206 Adv Spec Guide 2009.indd

Q. What is changing with the size of the
newspaper?
A. We are moving to a slightly narrower
newsprint roll that will result in narrower
pages. This change will require an adjustment to the width of your ads in the main
body of the newspapers, as well as the
classified and tab sections.
Q. When is this page size conversion
planned?
A. The page size conversion is planned for
Tuesday, July 7, 2009. At that time, all the
sections will be converted to the new size.
Q. Does that mean I have to change the
size of the ads I submit to The Miami
Herald?
A. Yes. Please begin submitting your ads based
on the new specifications for publication on
July 7th and thereafter. Please remember to
time your deadlines and materials submission to correlate with any publication
on or after July 7th.
Q. How much are page size and column
widths changing?
A. The width of the page is changing slightly, to
11 inches. The image size will be 10” x 21”.
Q. Why are the page size and column
widths changing?
A. Page size is changing to conform more
closely to industry standards dictated by the
marketplace.
Q. Will there be any changes to the
El Nuevo Herald page or column widths?
A. Yes, El Nuevo Herald will change to the same
specifications as The Miami Herald.
Q. What is the output resolution and line
screen required for the newspaper?
A. The Miami Herald and El Nuevo Herald
output paginated pages at 1200 dpi and
100-line screen.
Q. Why do photos and tinted screens look
different in the paper as compared to
on my monitor?
A. Your monitor displays colors by illuminating
pixels with varying amounts of red, green
and blue. Colors printed on newsprint
are formed by light reflecting from the paper
through cyan, magenta, yellow and black.
These differences, along with other factors
such as lighting conditions and variations
among monitor manufacturers, affect the
appearance of colors. We recommend that
you use the settings and values in this guide
for dot gain and color adjustments when
creating photos and ads to run in the paper.
Q. Can I submit ads created on a PC?
A. Yes, but only as an Acrobat PDF file with
fully embedded fonts, and CMYK or
grayscale color format.
Q. How do I transmit electronic files
to The Miami Herald and
El Nuevo Herald?
A. Visit our website,
http://addesk.miamiherald.com for details
on ad delivery options. You can also contact
our digital delivery team at 305-376-2947 or
your advertising representative.
Q. What is dot gain?
A. Dot gain is an increase in the size of the
halftone dots, mainly caused by ink
spreading (typically by 30%) on newsprint.
Q. Are classified and tabloid section page
and column widths also changing?
A. Yes, classified columns will be moving
from ten columns per page to six columns
per page, and column widths will be
increasing. Tab sections will also be moving
to a six-column format. Please refer to
column width table on page 6.
Q. Will the new sizes affect my
advertising rates?
A. No, ad rates will remain the same.
Q. How do I set up and create PDF files to
output correctly on The Miami Herald
and El Nuevo Herald system?
A. Specific instructions and Distiller job
options are detailed at the website
http://addesk.miamiherald.com.
It is critical to use Distiller’s job options
for newspaper printing before creating
the PDF file.
Q. Why can I use only Postscript
Type 1 fonts?
A. These fonts are ideal for printed reproduction. Others can cause printing
problems.
01A0
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02A0
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03A0
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04A0
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06A0
60%M
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0440
40%M
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0640
60%M
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0770
70%M
70%Y
0A50
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0AA0
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0A10
100%M
10%Y
1830
10%C
80%M
30%Y
1A00
10%C
100%M
15A0
10%C
50%M
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1660
10%C
60%M
60%Y
1880
10%C
80%M
80%Y
1AA0
10%C
100%M
100%Y
3AA0
30%C
100%M
100%Y
0774
70%M
70%Y
40%K
3800
30%C
80%M
5A00
50%C
100%M
5
2080
20%C
80%Y
4080
40%C
80%Y
6080
60%C
80%Y
8080
80%C
80%Y
8050
80%C
50%Y
8020
80%C
20%Y
A100
100%C
10%M
7300
70%C
30%M
A400
100%C
40%M
5400
50%C
40%M
AA00
100%C
100%M
A000
CYAN
100%C
0A00
MAGENTA
100%M
00A0
YELLOW
100%Y
SP-ORANGE
40%M
60%Y
SP-MEDIUM RED
100%M
50%Y
SP-RED
100%M
70%Y
SP-REFLEX BLUE
100%C
50%M
10%K
SP-CERISE
20%C
100%M
SP-GREEN
100%C
100%Y
RGB
CYAN
MAGENTA
YELLOW
BLACK
10%
10%
K
20%
20%
K
30%
30%
K
40%
40%
K
50%
50%
K
60%
60%
K
70%
70%
K
80%
80%
K
90%
90%
K
100%
100%
K
U-Shape
D-Shape
L-Shape
Stairstep
Super Step
Circle
Island
Checkerboard
T-Shape
Corner
Center Banner
Top Banner
Double U
Book Ends
Center Tower
Triangle
Partial Spread
H-Shape
Double Island
Double Center Banner
Double Bottom Banner
Spadea
Outside
Page 1
A1
Spadea
Inside
Page 2
A1
Full Page Ad
Front/Back
Pages 3 & 4
Gutter Ad
A1 Banner Ad
A1 Jewel Box Ad
Zig-Zag Ad
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