ADCM206 Adv Spec Guide 2009.indd
Q. What is changing with the size of the
A. We are moving to a slightly narrower
newsprint roll that will result in narrower
pages. This change will require an adjustment to the width of your ads in the main
body of the newspapers, as well as the
classified and tab sections.
Q. When is this page size conversion
A. The page size conversion is planned for
Tuesday, July 7, 2009. At that time, all the
sections will be converted to the new size.
Q. Does that mean I have to change the
size of the ads I submit to The Miami
A. Yes. Please begin submitting your ads based
on the new specifications for publication on
July 7th and thereafter. Please remember to
time your deadlines and materials submission to correlate with any publication
on or after July 7th.
Q. How much are page size and column
A. The width of the page is changing slightly, to
11 inches. The image size will be 10” x 21”.
Q. Why are the page size and column
A. Page size is changing to conform more
closely to industry standards dictated by the
Q. Will there be any changes to the
El Nuevo Herald page or column widths?
A. Yes, El Nuevo Herald will change to the same
specifications as The Miami Herald.
Q. What is the output resolution and line
screen required for the newspaper?
A. The Miami Herald and El Nuevo Herald
output paginated pages at 1200 dpi and
Q. Why do photos and tinted screens look
different in the paper as compared to
on my monitor?
A. Your monitor displays colors by illuminating
pixels with varying amounts of red, green
and blue. Colors printed on newsprint
are formed by light reflecting from the paper
through cyan, magenta, yellow and black.
These differences, along with other factors
such as lighting conditions and variations
among monitor manufacturers, affect the
appearance of colors. We recommend that
you use the settings and values in this guide
for dot gain and color adjustments when
creating photos and ads to run in the paper.
Q. Can I submit ads created on a PC?
A. Yes, but only as an Acrobat PDF file with
fully embedded fonts, and CMYK or
grayscale color format.
Q. How do I transmit electronic files
to The Miami Herald and
El Nuevo Herald?
A. Visit our website,
http://addesk.miamiherald.com for details
on ad delivery options. You can also contact
our digital delivery team at 305-376-2947 or
your advertising representative.
Q. What is dot gain?
A. Dot gain is an increase in the size of the
halftone dots, mainly caused by ink
spreading (typically by 30%) on newsprint.
Q. Are classified and tabloid section page
and column widths also changing?
A. Yes, classified columns will be moving
from ten columns per page to six columns
per page, and column widths will be
increasing. Tab sections will also be moving
to a six-column format. Please refer to
column width table on page 6.
Q. Will the new sizes affect my
A. No, ad rates will remain the same.
Q. How do I set up and create PDF files to
output correctly on The Miami Herald
and El Nuevo Herald system?
A. Specific instructions and Distiller job
options are detailed at the website
It is critical to use Distiller’s job options
for newspaper printing before creating
the PDF file.
Q. Why can I use only Postscript
Type 1 fonts?
A. These fonts are ideal for printed reproduction. Others can cause printing
Double Center Banner
Double Bottom Banner
Full Page Ad
Pages 3 & 4
A1 Banner Ad
A1 Jewel Box Ad