Station Profile - Bell Media Radio Plus

Station Profile Where is the opportunity for a new radio station in the Edmonton market?
The answer is based upon an analysis
of three critical factors…
•Local Age Demographics (2006 Census)
•Local Radio Ratings Data (BBM)
•Local Audience Research (Banister)
Local Age Demographics
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Edmonton’s population is significantly younger than any other large Canadian city…
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Almost 50% of its total population is under 35
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Edmonton now has a higher % of 15‐24 within its total population than any other large CMA in Canada
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Not only does Edmonton’s 15‐34 population exceed 310,000 younger residents…
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But over 100,000 full‐time students now attend its various post‐secondary institutions (U of A, NAIT, MacEwan, Norquest, etc), making the size of Edmonton’s under 35 population even more substantial
* Figures from the 2006 Census
Local Radio Ratings Data (BBM)
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According to recent BBM radio survey data…
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Only 3 of 16 stations are relevant to listeners under 35: The Bounce, The Bear, and Sonic 102.9.
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The Bear and Sonic 102.9 primarily serve males under 35 •
The Bounce is the only radio station primarily serving females under 35 •
These facts dramatically illustrate there is room for AT LEAST one additional radio station targeting younger Edmontonians, especially women 15‐34 years of age!
Local Audience Research (Banister)
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In one of the most extensive radio market studies ever conducted
AMONGST YOUNGER EDMONTONIANS…
85% of residents under 35 years of age said they would like to hear a new local FM radio station
78% of younger Edmontonians said they would listen MORE to local
radio if a new Contemporary FM station was made available
Moreover, in dozens of extensive one‐on‐one interviews, younger Edmontonians stated that there is a clear need for a new radio station targeting Edmontonians under 35 years of age
Edmonton is a growing city and one pop radio station can no longer serve the demands
‐ Adrian
Edmonton needs a better radio station
‐ Sherman Wong
We need MORE radio stations!!
‐ Fernanda Clementino
Edmonton definitely needs another radio station, hopefully the CRTC will do the right thing and allow more competition (and diversity) within the Edmonton area.
‐ Rene del Vilar
Introducing Edmonton’s NEW Hit Music Channel…
What is HOT 107?
• A format that appeals to younger Edmontonians, especially females, 15‐34 years of age
• A format that emphasizes current pop and dance‐based music
• A music‐intensive format with limited commercial inventory, ensuring effective listener response to client advertising.
Behind The Scenes of HOT 107
• Broadcasting live from Edmonton’s #1 tourist attraction and Canada’s largest mall, West Edmonton Mall
• Studio located right above the HMV sound stage
Who Will Hear HOT 107?
Guaranteed coverage area includes:
• Edmonton
• Sherwood Park
• St. Albert
• Spruce Grove
• Stony Plain
• Leduc
The HOT 107 Team
Founder/General Manager ‐ John Yerxa
• For over 60 years, and through 3 generations, the Yerxa family has been involved with radio in Northern Alberta
• In the 1980’s, John launched 96 K‐Lite FM locally
• In the early 1990’s, he was involved in Power 92’s dramatic entry
• Since 1989, he has consulted radio stations in small, medium and large markets across North America
General Sales Manager ‐ Bill Shepansky
• Was born and raised in Edmonton
• Started in radio sales at Classic Rock station K‐97 in 1989, and went on to be the top salesperson at 100.3 The Bear.
• Led the 102.9 Sonic sales team during its amazing launch in 2005
Program Director ‐ Russell James
• Has worked in radio for over 20 years
• Has been the musical architect of two of Canada’s premiere hit music stations: • 94.5 The Beat in Vancouver
• 91.7 The Bounce in Edmonton
Marketing & Promo Director ‐ Faaiza Ramji
• Was born and raised in Edmonton
• Former Promotions & Marketing Director for 91.7 The Bounce
• Helped lead The Bounce to its #1 position atop all other FM radio stations in the Edmonton radio market
The introduction of HOT 107 has already
begun to draw interest from a wide cross‐section of leading advertisers and local businesspeople…
Now…Allow us to let HOT 107 work for you