Because Our Children are Watching
Transcription
Because Our Children are Watching
Because Our Children are Watching 2 0 1 3 A N N UA L R E P O R T PA R E N T S T E L E V I S I O N C O U N C I L The mission of the Parents Television Council is to protect children from the proven harm that comes from exposure to graphic sex, violence and profanity in entertainment media. Our vision is to provide a safe and sound entertainment media environment for children and families across America. The PTC’s research, public education, public policy, and grassroots advocacy programs are directed at educating and inȵuencing parents, families, concerned citi]ens, advertisers, government including the Federal Communications Commission, Congress, and the Supreme Court) and the entertainment industry. The PTC informs and empowers TV and media viewers; encourages advertisers and Hollywood to avoid sponsoring or producing explicit and or graphic content; and urges government to enforce broadcast decency laws. By our actions, the PTC seeks to protect children and create a safe media culture. P TC A N N UA L R E P O RT 2 0 1 3 P G 0 2 Board of Directors/Company Officers Providing leadership and ȴnancial support for the Parents Television Council are the members of its Board of Directors. The PTC’s Board meets at least three times each year and each member is vital to the continued success of the PTC’s mission of protecting children from harmful media inȵuences. Board of Directors MICHELE D’AMOUR PAT BOONE WENDY H. BORCHERT PATTY LEONARD D. SCOTT PLAKON BOARD CHAIR DR. DELMAN COATES PHILIP M. FRIEDMANN CORPORATE SECRETARY CORPORATE TREASURER Officers of the Parents Television Council TIM WINTER BRAD TWETEN PRESIDENT CHIEF FINANCIAL OFFICER PTC Advisory Board The Parent Television Council has the suppoprt of prominent leaders – inside and outside of Hollywood – who support us in our mission. Members of the PTC’s Advisory Board have supported the PTC’s mission of protecting our children – and our culture – from graphic and gratuitous violence, sex, and profanity in entertainment. STEVE ALLEN SUSAN HOWARD FR. VAL PETER National Honorary Chairman-Emeritus DAVE ALLEN JOHNSON ROBERT W. PETERS PAUL PORTER PHIL BARON GARY JOHNSON WILLIAM BENNETT NAOMI JUDD MEL RENFRO WILLIAM BLINN DEAN JONES CHERLY RHOADS GOVERNOR SAM BROWNBACK BLANCHE LINCOLN CONNIE SELLECA JOHN CARVELLI COLEMAN LUCK MARY STREEP NICOLE CLARK HOLLY MCCLURE PATRICK A. TRUEMAN TIM CONWAY MICHAEL MEDVED KEN WALES MARYBETH HICKS JIM OTTO SUSAN WALES A Message from the PTC Leadership Team MICHELE D’AMOUR TIM WINTER BOARD CHAIR PRESIDENT Dear Friends: With today’s electronic media and its ever-coarsening content targeting children on a 24x7 basis, a parent’s job has never been more challenging. The staff and the volunteers at the Parents Television Council are here to help. The PTC equips parents with information so they can make safer and more informed media choices. And we provide the resources to ȴght for positive change in what has become a toxic entertainment media environment. We do this because thousands of scientiȴc research studies have conȴrmed what parents already know to be true: The entertainment media that a child consumes does have an impact on that child’s behavior. We are proud of our many achievements in 2013. Here are a few highlights: • Our research exposed a troubling new trend on primetime broadcast TV where the sexual exploitation of children is now being used as humor. • Our report on media violence found that violent programming on broadcast TV was just as graphic as violence on the paid cable and satellite networks. Even worse, the broadcast TV networks rated their graphically violent programs as appropriate for children. • When the FCC was considering a weakened enforcement of the congressionally-mandated and Supreme Court approved broadcast indecency law, the PTC helped lead a national campaign to keep the current standard in place. More than 100,000 Americans ȴled public comments and the FCC ceased its attempts to weaken the law. • Our grassroots network waged a national campaign against – a song glorifying date-rape; the song was removed from airplay. We convinced the Oxygen Network to cease development of a degrading program called All My Babies’ Mamas. And we engaged with scores of corporations that sponsor television programming, encouraging them to shift millions of advertising dollars away from harmful shows. • Our unrelenting ȴght for Cable Choice, whereby consumers could buy just the cable networks they want coming into their homes, led to the introduction of bipartisan legislation in Washington. We also played a pivotal role helping judicial efforts for Cable Choice across the nation. We are proud of our record of achievement this past year, and it is only possible because of the generous help from our friends like you. Thank you for standing together with us in support of our vision for a safe and sound entertainment media environment. Because our children are watching. P TC A N N UA L R E P O RT 2 0 1 3 P G 0 4 Protecting children and families from sex, foul language, and media violence is the core of the PTC’s activism; and that activism is made possible by our ground-breaking research. The PTC documents every act of violence, sexual act or reference, and use of profanity on prime-time broadcast network TV in a speciali]ed database. Each year, we also produce multiple studies of harmful trends in entertainment. In June of 2013, the PTC released research data showing that blurred or pixilated full nudity is increasingly being shown on prime-time broadcast TV there was as much nudity in only the ȴrst four months of 2013 as in the entire 2011-2012 television season), and that almost 70 of this type of nudity is being shown on programs rated TV-PG. But our efforts don’t stop with producing research reports. Under federal law, broadcasters are required to operate “in the public interest.” Part of that interest is not airing obscene or indecent material between 6 a.m. and 10 p.m. If local stations violate broadcast decency standards, any member of the e public has the right to ȴle a complaint with the Federal Communications Commission and demand the e government enforce the law. Before he left oɝce, former FCC Chairman Julius Genachowski unilaterallyy announced that henceforth, the FCC would only act on complaints that were “egregious” – though he e refused to deȴne what “egregious” content might be. The FCC called for a public comment period to consider its proposed rules change -- and the e PTC’s membership leapt into action. While the TV networks urged the FCC to “cease attempting broad-cast indecency limits once and for all,” the PTC led a coalition of like-minded organi]ations and as a result, over 100,000 members of the public ȴled comments supporting broadcast decency – more e comments than about any other subject in the FCC’s 80-year history. Because of the PTC, the publicc was informed of a threat to their children and empowered to act. The FCC listened, and has not ad-opted Genachowski’s new “egregious” standard. Through press releases; our website containing media tips for parents, movie and TV show w reviews and recommendations, our Family Guide to Prime-Time TV®, which offers a description and d easy-to-understand “traɝc-light” rating red, yellow, green) of each show on prime-time broadcast TV,, and our Best TV Show of the Week, Worst TV Show of the Week, and Worst Cable TV Show columns; ourr PTC Weekly Wrap email newsletter; our PTC Insider postal newsletter; our “PTC Watchdog” blog; and d our use of social media like Facebook, Twitter, and Pinterest, the PTC is constantly educating, inform-ing, and engaging with members of the public about the dangers posed by media. “WATCHDOG” G G” BLOG Family Guide to Prime-Time TV® P TC A N N UA L R E P O RT 2 0 1 3 P G 0 6 In the wake of the Newtown/Sandy Hook tragedy in December of 2012, the PTC produced several studies of media violence. After Newtown, entertainment industry representatives met with Vice-President Joe Biden and stated that they would provide parents with “the tools necessary” to block violent programming. In January 2013, a PTC study found that almost half of the shows on TV contained violence, many using guns. And our December 2013 study not only found that violence in programs on the publicly-owned broadcast airwaves is identical to the violence found on paid cable and satellite TV – it also found that the TV ratings system is virtually worthless. In fact, violent shows that earned a TV-MA adults only) rating on cable were rated TV-14 appropriate for 14-year-olds) on broadcast TV, which is watched by far more people. Because TV programs carry an age and content rating, the networks claim it is acceptable Beca more and more graphic content earlier in the day, when they know children are watching. to show mo The networks networ shift the responsibility to parents to keep their children away from toxic programming through the utili]ation the V-Chip and similar “parental control” technologies. However, to be workV-Chip system requires ratings that are accurate and consistent. An incorrectly rated program able, the V-C will slip past the V-Chip, exposing children to harmful programming. In our December 2013 study, the PTC proved that the ratings are inaccurate and inconsistent between shows and between networks. For example, cable network AMC’s ultra-violent “]ombie apocalypse” program The Walking Dead d is ȴlled with graphic gore and violence against children – yet the network rated the program appropriate fo for 14-year-olds. The PTC mobili]ed our grassroots members to write to AMC and demand the program be rated for mature viewers only. Within weeks, an AMC executive contacted the PTC and told us about abou a network change in policy: going forward, every new episode of The Walking Dead would TV-MA. Because of this, more children were protected and more parents warned about the be rated TVthe program. content of th P TC A N N UA L R E P O RT 2 0 1 3 P G 0 8 Advertiser Accountability The PTC’s Advertiser Accountability program engages directly with our members and with the viewing public, empowering them to communicate with TV show sponsors and urge them to cease supporting harmful programming, and to encourage advertisers to promote more family-friendly shows. We also contact advertisers directly, and cite the kind of program content graphic sex, violence, and profanity) they are underwriting. As a result, each year advertisers stop sponsoring harmful programs, sending a clear message to the entertainment industry. In the early months of 2013, the PTC contacted advertisers regarding extreme content in Fox’s cartoon The Cleveland Show. By April, Fox cancelled the show. Advertisers also pulled off of many other BEST AND WORST ADVERTISERS OF 2013 T T harmful shows after being contacted by the PTC, such as Fox’s ADHD, American Dad, Family Guy and The Following; FX’s American Horror Story and Sons of Anarchy; and NBC’s Hannibal. The PTC holds stock in key corporations so that we can attend shareholder meetings and confront CEOs and Boards of Directors about their media choices in front of shareholders and media, and ask if graphic violence and sex reȵect their company’s values. Among the corporate shareholder meetings the PTC attended in 2013 were Intuit, Dr. Pepper/Snapple, Best Buy, AT&T, and Procter & Gamble. Every year, the PTC releases its annual Best and Worst TV Advertisers List, applauding companies that sponsor family-friendly TV programming, and critici]ing those that underwrite violent, sexually explicit, or profane content. In 2013, the most inspiring corporate performance came from Walmart, which has a longstanding commitment to sponsoring family-friendly TV programming. Brands owned by Procter & Gamble, General Mills, Smucker’s, Clorox, and Johnson & Johnson also consistently favor family programming. The most disappointing corporate performance in 2013 came from McDonalds. WIRELESS PROVIDERS Best: Sprint Worst: ATT, Veri]on FAST FOOD RESTAURANTS Best: Dunkin Donuts, Dominos Pi]]a, Wendy’s, Arby’s Worst: McDonalds, Subway, Taco Bell GENERAL RETAIL Best: Walmart, Sears Worst: JC Penney, Kohl’s, Macys, Target RESTAURANTS Best: Red Lobster, Cracker Barrel Worst: TGI Friday’s, Red Robin CLOTHING RETAIL Best: Famous Footwear, H&M Worst: Old Navy/Gap, Burlington Coat Factory SOFT DRINKS Best: Coca Cola, Diet Coke Worst: Diet Pepsi, Dr Pepper AUTOMOBILES Best: Chevrolet Worst: Honda Cable Choice Pay-TV services like cable and satellite TV require consumers to pay for do]ens of channels they don’t want, in order to get the handful of channels that they do. Many of these channels show content that is harmful or offensive to many viewers – yet those viewers are required to pay for them. As a result, major cable networks receive hundreds of millions of dollars every year from families who don’t want that network in their home. The PTC’s response to this unfair situation is to promote a la carte Cable Choice, under which customers would pay for only those channels they actually watch. Thanks to the PTC’s unrelenting emphasis on this issue, we are recogni]ed across the nation as the driving force in the public policy sphere for Cable Choice. The PTC has joined with national consumer organi]ations in calling for some form of £ la carte cable pricing. In 2013, Senator John McCain R-A=) introduced the “TV Consumer Freedom Act,” a Senate bill which would pave the way for consumer cable choice. Through analysis and reports, and our Worst Cable TV Show of the Week website column, the PTC draws public attention to the explicit and graphic content on pay-TV programming, such as the MTV Movie Awards and Comedy Central’s “Roasts.” By so doing, we encourage consumers to demand Cable Choice. P TC A N N UA L R E P O RT 2 0 1 3 P G 1 0 Nicole Clarke Increasingly, America’s girls are under threat from a media industry that treats them as sex objects, and tells them they are only worthwhile for their sexuality and appearance, not their personality or accomplishments. PTC’s 4 Every Girl campaign combats the sexuali]ation of girls in media. Through speeches and educational seminars by PTC President Tim Winter and staff; public service announcements that aired nationally; research; and an interactive 4 Every Girl website, the PTC has raised awareness of the sexuali]ation issue. Assisting the PTC in this important endeavor is former Elite model and current media awareness advocate, documentary director, and 4 Every Girl spokesperson Nicole Clark. In July of 2013, PTC research co-branded with our 4 Every Girl campaign showed that teen or pre-teen girls are targeted in sexually exploitative scenes more often than adult women, and that the sexual exploitation of girls – including scenes of child molestation and rape – are increasingly treated humorously or used as a punch line to a joke. The PTC struck several other blows in favor of protecting girls from sexuali]ation this year. In early spring, rapper Rick Ross released a song called “U.O.E.N.O.” that celebrated drugging and dateraping women. The PTC led a coalition of groups calling on radio stations across the country to stop airing the song, and contacted the president of Reebok, with whom Ross had an endorsement deal. Reebok swiftly dropped Ross as a spokesman, the song was removed from the airwaves, and Ross was forced to publicly apologi]e. And a new reality program planned by the NBC/Universal-owned cable network Oxygen, All My Babies’ Mamas, would have featured rapper Shawty Lo and his eleven children -- fathered with ten different women, all living under the same roof and competing for the man’s attention. Working with PTC Advisory Board member and Rap Rehab founder Paul Porter, the PTC issued action alerts to our grassroots members, and contacted potential corporate sponsors. Ultimately, Oxygen announced that the program would not be made. Through 4 Every Girl, the PTC is standing with – and standing up for – our nation’s most precious resource…because the girls of today are the women of tomorrow. P TC A N N UA L R E P O RT 2 0 1 3 P G 1 2 PTC Seal of Approval The PTC Seal of Approval® upholds the highest standards in decency, appropriateness for children and artistic achievement in entertainment. This award is given to worthy television programs, made-for-TV movies, and motion pictures suitable for the entire family. If a product has been given the Seal, consumers can be sure it reȵects their values – and is a safe and family-friendly choice for their children. MOVIES TELEVI TELEVISION DVD Escape From Planet Earth O= the Great and Powerful From Up on Poppy Hill Monsters University Turbo Planes Seasons of Grey Grace Unplugged UP network The Bible The American Bible Challenge Old Henry The Carpenter’s Miracle In the Meantime Bulloch Family Ranch Saving Westbrook High Christmas with Tucker Cedar Cove Signed, Sealed, Delivered When Calls the Heart Dear Dumb Diary The Watsons Go to Birmingham The Hunters History Channel/mini-series) Game Show Network) INSP) GMC/UP) GMC/UP) GMC/UP) GMC/UP) Hallmark Movie Channel) Hallmark Channel) Hallmark Channel) Hallmark Channel) Hallmark Channel/Walden Family Theater) Hallmark Channel/Walden Family Theater) Hallmark Channel/Walden Family Theater) Rock N Learn: Alphabet Little Red Wagon The Bible This Is Our Time Wings of Life Monsters, Inc. Despicable Me P TC A N N UA L R E P O RT 2 0 1 3 P G 1 4 T T DONOR ACKNOWLEDGEMENTS The PTC’s Founder’s Club and Leader’s Circle comprise an exclusive and distinguished group of some of the best-known and most inȵuential philanthropists in the country. Founder’s Club members donate $5,000 or more annually; Leader’s Circle members donate between $1,000 and $4,999 annually. Founders Club Foundations and Corporations 100 Times Foundation Corporation Anonymous Anschut] Foundation In Memoriam Margaret I. Anders John Beckman Gunnar Gustav James A. Carey Lovick Corn Elizabeth M. Culhane Dorothy G. Franklin Philip M. Friedmann Family Charitable Trust Diana Jaeger Family Fund of Greater Cincinnati Fund W. Dain Kuhns & Eli]abeth H. Kuhns Fund of the Community Foundation of Collier County Mathile Family Foundation Park Avenue Charitable Fund Roberts Family Foundation William E. Simon Foundation Willard E. Smucker Foundation Standard Process George L. Hall Strake Foundation Ernest Leyba Stuart Family Foundation Gregory Liptak Thank Heaven Foundation Mary McCommons Bill & Katie Weaver Charitable Trust Kjell Qvale Gill & Dody Weaver Foundation Bettie J. Schmerheim Western & Southern Foundation Orville N. Strachota Richard Thompson T T DONOR ACKNOWLEDGEMENTS Founders Club - Individuals Leaders Circle - Individuals Leaders Circle - Individuals Michele and Donald D’Amour Mrs. Lois W. Dyk Mr. and Mrs. T. Bondurant French Chip Gri]]ard Mr. and Mrs. Steve Hester Mr. and Mrs. Wendell A. Hurd Leif Jacobsen Mr. and Mrs. Loren A. Jahn Mr. and Mrs. Michael L. Keiser Mr. and Mrs. Robert Koscielny Mr. and Mrs. Michael Kovac Alan L. Lewit]ke Mr. and Mrs. Eugene F. Murphy Mr. and Mrs. Don Noblitt, Jr. W.S. Radgowski Mr. and Mrs. Fred R. Sacher Mr. and Mrs. Jeffrey D. Sachs Mr. and Mrs. Robert H. Schilling Mr. and Mrs. David Segel Timothy J. Stabos] Mary Streep Jack C. Taylor Mr. and Mrs. Basil G. Witt Mr. and Mrs. Donald A. Workman Mr. and Mrs. George E. Anderson Mr. Craig Awad Mrs. Teresa J. Battaglia Mrs. Michele M. Beckenhaupt Mr. and Mrs. Jerry Berglund Mrs. Patricia C. Biegert Mr. Michael J. Bonem Wendy H. Borcherdt Mr. and Mrs. David Brochu Mrs. Karen A Brooks Mr. and Mrs. James A. Brown, Jr. Mrs. Betty Brye Mrs. Mary E. Butler Mr. Robert L. Cahill, Jr. Mr. and Mrs. G.D. Chakerian Mr. and Mrs. Thomas N. Chewning Dr. Delman Coates, PH.D. Mrs. Colleen Coon Mr. and Mrs. Tench Coxe Mr. Clifton D. Cullum, Jr. Dr. Robert C. Culpepper Dr. and Mrs. Raymond V. Damadian Mrs. Rosemarie C. Decker Drs. Dayna and Steve Diven Capt. And Mrs. Charles W. Doolin Mr. and Mrs. David W. Douglas Mr. and Mrs. Gary D. Downey Mr. John Dyer Mr. and Mrs. Timothy L. Dykman Mr. Glen L. Ebert Mrs. Anne Everson Mr. and Mrs. Neil B. Feldman Dr. Marian C. Finan and Dr. John A. =ora Mrs. Marilynn K. Foster Mr. and Mrs. Brian Gaines Mr. and Mrs. Larry Gardner Mrs. Coster Gerard Mr. Robert E. Goff Mr. Richard Gorsey and Dr. Eleanor Gorsey Mr. Winston Guest Mr. and Mrs. Elliott Harrigan Mr. Thomas W. Havey Mrs. Ralph Hendricks Mrs. Betty J. Herring Mrs. Donna J. Hetland Mrs. Kate Young Houston Mrs. Shirley Hovermale Margie and Dave Hunter Mrs. Joyce Inatome Mr. and Mrs. Robert J. Jennett Mr. Daniel Kaputa Mr. C. Howard Kast Mr. and Mrs. John Kerian Mr. and Mrs. William D. Kessenich Mr. and Mrs. Steve Kitch Mr. Edward J. Klima Mr. and Mrs. Richard Korpan Mr. and Mrs. Vincent W. Kyle Mr. and Mrs. Don Laws Mr. and Mrs. James T. Lemon Mr. Gary Lesser Mr. J. Derek Lewis Mr. and Mrs. David Mardigian Mr. Allan Mayer Mr. Marshall McCrea III Mr. and Mrs. Bruce McDermott Mrs. E.R. McDonald Mr. and Mrs. David McGill Mr. and Mrs. Everett M. Meidell Mrs. Judith L. Miller Mrs. Lauralee E. Miller Mr. and Mrs. Robin R. Mingo Dr. Michael Morgan Mrs. Tobianne Neal Mrs. Pamela Ondrick Mr. and Mrs. George D. O’Neill Sr. Mr. and Mrs. Dusty Rhodes Mr. Lunsford Richardson Jr. Mr. and Mrs. Reed Robbins Mr. and Mrs. Timothy B. Roberts Dr. Robert K. Roney Mr. and Mrs. Halvor L. Rover Mrs. Diane M. Rueb Mr. and Mrs. Melbourne F. Ryan Mrs. Nancy Scantland Mr. and Mrs. Phil F. Schneider Mrs. A.E. Schreck Mr. Robert T. Sherman, Jr. Mr. James M. Shrode Mr. and Mrs. William B. Snyder Mrs. Arlana St. Clair Mr. Jimmy Stallings Mrs. Helen A. Stefely Mrs. Mary K. Stine Mrs. Carol G. Swart] Mrs. Karen Tinsley Mr. and Mrs. Kenny Troutt Mr. and Mrs. Thomas R. Trumble Mr. and Mrs. Matt Ungarino Mr. and Mrs. Charles P. Waite Mr. and Mrs. Richard E. Weicher Mrs. Alice Wheatley Mr. & Mrs. Timothy F. Winter Mr. and Mrs. David J. Workman Mr. and Mrs. Robert =eidman Leaders Circle Foundations and Corporations Ar-hale Foundation Bell Charitable Foundation Pat Boone Foundation, Inc. The Raymond E. and Ellen F. Crane Foundation Catherine C. Demeter Foundation Dirigo Marketing EBS Foundation Hackstock Family Foundation Gerard and Patricia Hipp Family Foundation John E. and Sue M. Jackson Charitable Trust Kinley Foundation Maine Community Foundation Matthew Charitable Foundation Mr. and Mrs. Sanford N. McDonnell Foundation Team Unstoppable, Inc. Scott and Virginia Webster Charitable Foundation Trust The Yellowlees Family Fund of the Community Foundation for Greater Atlanta P TC A N N UA L R E P O RT 2 0 1 3 P G 1 6 PARENTS TELEVISION COUNCIL INC. STATEMENT OF ACTIVITY AND CHANGES IN NET ASSETS For the Year Ended December 31, 2013 Unrestricted Temporarily Restricted Total Contributions In-kind contributions Rental and other Investment income, net Net assets released from restrictions $2,989,622 15,976 9,659 37,682 $190,000 67 $3,179,622 15,976 9,659 37,749 190,000 (190,000) - Total Revenue and Support $3,242,939 $67 $3,243,006 Research and publications Grassroots and membership Special projects $1,261,056 346,076 792,920 - $1,261,056 346,076 792,920 Total Program Services $2,400,052 - $2,400,052 Management and general Fundraising $110,923 548,090 - $110,923 548,090 Total Support Services $659,013 - $659,013 $3,059,065 - $3,059,065 Revenue and Support Expenses Program Services Support Services Total Expenses Change in Net Assets 183,874 67 183,941 Net Assets, Beginning of Year 374,895 67,286 442,181 $558,769 $67,353 $626,122 Net Assets, End of Year PARENTS TELEVISION COUNCIL INC. STATEMENT OF FINANCIAL POSITION December 31. 2013 Assets Current Assets Cash and cash equivalents Investments Prepaid expenses $601,492 281,756 21,496 Total Current Assets $904,744 Property and Equipment - net Deposits Total Assets 59,314 15,882 $979,940 Liabilities and Net Assets Current Liabilities Accounts payable Accrued expenses Deferred rent - current $106,125 79,792 19,921 Total Current Liabilities $205,838 Deferred compensation liability LT portion of deferred rent Total Liabilities 30,000 117,980 $353,818 Net Assets Unrestricted Temporarily restricted $558,769 67,353 Total Net Assets $626,122 Total Liabilities and Net Assets $979,940 P TC A N N UA L R E P O RT 2 0 1 3 P G 1 8 The Steve Allen Society parentstv.org/SteveAllenSociety DONOR STORIES PLANNED GIVING GIFT OPTIONS LEARN ABOUT WILLS PLANNED GIFTS CALCULATOR BEQUEST LANGUAGE ADVISORS PERSONAL PLANNER DONATE An Invitation to Share in a Pioneer’s Legacy Comedian, author and composer, Steve Allen spent more than 50 years in show business. He was the founding host of The Tonight Show, a television industry pioneer and a true national treasure. Beginning in 1998, Steve led a national campaign to clean up the very medium that made him a legend. He joined the Parents Television Council and served as our Honorary Chairman, lending his time, his efforts and his good name to ȴght for a more decent entertainment culture. You may remember the full-page newspaper advertisement in which Steve made a personal plea to families: “TV is leading children down a moral sewer, but you and I can end it….by reaching the TV sponsors whose ad dollars make it possible.” More than 500,000 parents and grandparents joined the Parents Television Council. They signed petitions to advertisers and television network executives, and many sent charitable donations so that the PTC’s reach could grow. As the PTC approaches its 20th anniversary, Steve Allen’s legacy lives on in the work we’re doing every day. Our mission is to protect children from the proven harm that comes from being exposed to graphic violence, sex and profanity on television. Steve’s vision continues to inspire us even today. The Board of Directors of the Parents Television Council established the Steve Allen Society with the speciȴc goal of allowing our members to share in Steve’s legacy. By remembering the PTC in your estate planning and notifying us that you have made provisions for the PTC in your will, you will be warmly welcomed as a member of this select circle of our most loyal supporters. All gifts to the Steve Allen Society will be set aside in a special account to be used only for strategic purposes approved speciȴcally by the PTC Board of Directors. For your convenience, we have provided language that you can share with your estate planning attorney. Just go to the following special page on the PTC website: parentstv.org/steveallensociety Or if you would prefer to speak with us directly about the Steve Allen Society, please feel free to call us at 1-213-403-1313 and ask for our Development Department. Sincerely, Tim Winter, President Planned Giving GET SOCIAL. TWEET LINK IN. PIN. SHARE. The PTC is a 501(c)3 nonproȴt research and education institution. For more information about Parents Television Council visit: www.parentstv.org B For more information about Parents Television Council Mailing Address: 707 Wilshire Boulevard #2075 Los Angeles, CA 90017 www.parentstv.org Phone: (213) 403-1300 Toll-Free: (800) 882-6868 Fax: (213) 403-1301