media kit

Media Kit 2016
Media Kit 2016
L’actualité is Québec’s most influential public affairs magazine
L’actualité is a magazine with an exceptional reputation and a credibility that has remained solid for nearly 40 years. In that
time, the editorial team has won over 600 awards and citations throughout Canada. Over the last 14 years, L’actualité has won
the Magazine of the Year award in Québec eight times.
L’actualite is Canada’s only French-language current affairs magazine and one of the world’s major French-language publications.
Its reports often become news in their own right, and its journalists and editors regularly win national awards for excellence.
L’actualité covers the news from Québec and Canada, while exploring the world with a keen eye for major trends. Whether
in digital or printed form, L’actualité appeals to discerning readers who expect absolute excellence from a news source. The
magazine also has significant numbers of subscribers to its social network presence, where it brings the generations together.
In the lead up to its 40th anniversary in 2016, L’actualité has many surprises in store for its readers and its partners.
Our Audience
Media Kit 2016
With 916,000 total brand readership, L’actualité lets you engage with affluent
consumers, including company and opinion leaders, executives and
professionals in the areas of business, health, education and research.
With a purchasing power that is 17% higher than average, our readers have the
means to buy more vehicles, financial products, jewellery and clothes, as well
as to travel more. This makes them a choice target market for advertisers.
Don’t miss this opportunity to reach them!
L’actualité at a Glance
Issues Per Year
18
Average Reading Time
44 minutes
Average Household Income
$74,003
Canada Readership 12+
916,000
Male Readership
572,000 (62%)
Female Readership
344,000 (38%)
University Grads
344,000
MOPEs 18+
221,000
Source: Vividata Fall 2015
Multiple Platforms
Media Kit 2016
Engage with L’actualité audiences on every platform
Social media
Print
argent /38 JUSTICE /50
Des criminels
investir
intouchables !
en 2015
haïti
Cinq ans après
le désastre
— p. 34 —
rOBert lepaGe /18
« Je m’intéresse à
ce qu’on a oublié »
+
Web site and
newsletter
dépressiOn
autisme
alzheimer
parkinsOn
le cerveau
livre ses secrets
pOur sOiGner
les maladies du
xxie sièCle,
les CherCheurs
de la planète
s’unissent !
des déCOuvertes.
à COuper le sOuffle.
Tablet
argent /38 JUSTICE /50
Des criminels
investir
intouchables !
en 2015
haïti
Cinq ans après
le désastre
— p. 34 —
Conferences
rOBert lepaGe /18
« Je m’intéresse à
ce qu’on a oublié »
dépressiOn
autisme
alzheimer
parkinsOn
le cerveau
livre ses secrets
pOur sOiGner
les maladies du
xxie sièCle,
les CherCheurs
de la planète
s’unissent !
des déCOuvertes.
à COuper le sOuffle.
Books and e-books
Mobile
argent /38 JUSTICE /50
Des criminels
investir
intouchables !
en 2015
haïti
Cinq ans après
le désastre
— p. 34 —
rOBert lepaGe /18
« Je m’intéresse à
ce qu’on a oublié »
dépressiOn
autisme
alzheimer
parkinsOn
le cerveau
livre ses secrets
pOur sOiGner
les maladies du
xxie sièCle,
les CherCheurs
de la planète
s’unissent !
des déCOuvertes.
à COuper le sOuffle.
Video
Our Stats
Media Kit 2016
Average page views per month:
4
Average household income:
74,003
(200,000 have a household
income over $100,000)
Average time spent
reading the magazine,
more than the vast
majority of Francophone
publications.
Source: Vividata Fall 2015
* Managers, owners, professionals and executives
576,000
minutes
10% of adults with investments
readers per copy
of over $250,000
Average readers age:
44
L’actualité effectively reaches the
most sought-after Francophone
audience in Canada
Readership from
men to women:
38/62
49
18% of adults who are involved
in businesses purchase decisions
17% of adults have a home office
22% who have university degrees
Special Reports
Media Kit 2016
Special Issues
March: Take charge of your life
The ultimate guide to never be broke.
April 1: Generation Equity Index
An exclusive annual index on youth.
May 1: Real estate special
June 1: Vacation special
How to prepare for vacation or travel this season, practical advice and features to get you dreaming.
July: Rio Olympics
August: Food special
The truth about what’s on our plate.
September: 40th anniversary of the magazine
The 40 under 40 who are changing Québec.
October 1: Jobs report
Trends in the job market.
November 1: Leaders of Growth
Profiles of Quebec’s fastest growing companies.
November 15: College and University Report
The trends and institutions to watch in the world of post-secondary education.
December 1: Report on Innovation
What is brewing in the world laboratories. Health, energy, transport, engineering, environment.
Subject to change without notice
Lactualite.com
Media Kit 2016
Lactualite.com is the place to go to for analysis, information and debates. The site is refreshed daily with
new content by bloggers and journalists who regularly create a buzz and get quoted in other media.
Photo
More than 264,000 unique visitors per month
About 576,000 page views per month
Special Sections
Politics • Living • Society • Economy • Business • Performance Champions • Digital Life • Hockey
Available Opportunities
Section Sponsorship • Content Integration • Contests • Micro-sites • Video and Photo Galleries
Social Media
Our social-media presence is among the largest in Québec, with over 250,000 Facebook likes and 115,000 Twitter
followers. Both are updated daily, with over 25 Twitter posts and 12–15 Facebook posts per day. Together, the two
networks drive almost 30% of visits to Lactualite.com.
Newsletter
Our newsletter is among the industry’s best performers, with about 40,000 subscribers, an open rate of
around 40% and click rates above 10% (Our benchmarks are a 17.5% open rate and a 3.7% click rate).
2016 Production Calendar
Media Kit 2016
2016 Issues
Sale Close
Material Close
Impact Date
February
December 18
December 23
January 6
March
January 15
January 25
February 3
April 1
February 12
February 22
March 2
April 15
February 26
March 7
March 16
May 1
March 18
March 29
April 6
May 15
April 1
April 11
April 20
June 1
April 15
April 25
May 4
June 15
April 29
May 9
May 18
July
May 20
May 30
June 8
August
June 17
June 27
July 6
September
July 15
July 25
August 3
October 1
August 19
August 29
September 7
October 15
September 2
September 12
September 21
November 1
September 16
September 26
October 5
November 15
September 30
October 11
October 19
December 1
October 14
October 24
November 2
December 15
October 28
November 7
November 16
January 2017
November 18
November 28
December 7
2016 Rate Card (Gross)
Media Kit 2016
Four Colours
Ad Size / Frequency
1-3
4-8
9-12
13-23
Full Page
$21,966
$21,058
$20,329
$19,666
DPS
$43,931
$42,116
$40,657
$39,331
2/3 Page Horizontal or 2 Columns
$17,570
$16,850
$16,249
$15,749
1/2 Page Horizontal or Double 3/4 Column
$15,371
$14,739
$14,209
$13,780
1/3 Page Vertical or Horizontal
$10,552
$10,108
$9,751
$9,461
Banner
$9,180
$8,813
$8,619
$8,262
Inside Cover
$24,154
$23,154
$22,348
$21,644
Outside Back Cover
$26,347
$25,265
$24,388
$23,613
Rates reflect print plus digital editions (static ads only).
All magazines will run a static replica ad in the digital edition for National FP, DPS and Advertorial ads.
Enhancements to Static Ads – Rates in Gross
Web Enabled Added Link
Web Enabled Added Link + 2 Additional Features
(ex: Video, Photo Gallery, Reveal)
Custom (More than 2 Enhanced Features).
Uniquely Built Page, Multipage Spread or Insert
Load Screen (Note: Enhancement Production Not Included)
* Rates subject to change
$842
$3,036
Rates according to project
$4,320
Advertising Information
Media Kit 2016
InDesign CS3 or higher templates for ALL ad sizes are available at
addirect.sendmyad.com (select Ad Sizes from the left-hand navigation menu).
Production Process
Printing
High-speed, web offset lithography; Computer-to-plate.
Binding
Saddle-stitched
Magazine Trim Size
7.875” Width x 10.75” Depth
Bleed Area
For ads intended to bleed, please add 0.125" beyond trim size
Live Area
Please allow 0.25" of type safety inside trim size
Supplied Advertising Materials
Advertising Specifications
Size Description
Trim
Live
Bleed
Width x Height
Width x Height
Width x Height
Full Page
7.875” x 10.75”
7.375” x 10.25”
8.125” x 11”
Double Page Spread
15.75” x 10.75”
15.25” x 10.25”
16” x 11”
1/2 Double Page Spread
15.75” x 5.375”
15.25” x 4.875”
16” x 5.625”
1/2 Page Horizontal
7.875” x 5.375”
7.375” x 4.875”
8.125” x 5.625”
1/2 Page Vertical
3.875” x 10.75”
3.375” x 10.25”
4.125” x 11”
1/3 Page Vertical
2.75” x 10.75”
2.25” x 10.25”
3” x 11”
1/3 Page Square
4.875” x 5.375”
4.375” x 4.875”
5.125” x 5.625”
2/3 Page Horizontal
7.875” x 6.75”
7.375” x 6.25”
8.125” x 7”
7.875” x 2”
7.375” x 1.5”
8.125” x 2.25”
Banner
NOTE: Hold all type matter or illustrative material not intended to trim a minimum of 0.25" (6 mm) from outside
trim edges and include 0.125" (3 mm) gutter allowance for saddle-stich spreads or 0.25" (6 mm) gutter allowance
for perfect bound spreads. Publisher is NOT responsible for line-up of type or image running through the gutter on
spreads or single pages adjacent to insert. Running type or image through the gutter is STRONGLY discouraged.
Folding and trimming are subject to variation. Advertising specifications for special editions may vary.
PDF/X-1a:2001 created to Magazines Canada specifications, sent online using Magazines
Canada AdDirect at addirect.sendmyad.com. For information regarding Magazines Canada
specification, refer to magazinescanada.ca/advertising/production/dmacs_specifications
or contact the Production Manager at 416-764-2062 for details. Rogers Publishing does not
accept responsibility for material content or colour trapping.
Text type should be a minimum of 8 point. Reverse type less than 12 point is not suitable for
reproduction.
We are not responsible for reproduction of type sizes smaller than those mentioned
for thin, serif type. The ad MUST be uploaded as a press-ready PDF file. Information on
creating a proper PDF file is available on the Magazines Canada website magazinescanada.
ca/advertising/production/tools. Keep all colours CMYK. Do not use Spot colours or RGB
art. Keep any black/gray type as one-colour black (no four-colour black text).
AdDirect Instructions
1. Log into Magazines Canada’s AdDirect™ Ad Portal (addirect.sendmyad.com).
Note: A user account will have to be set up upon the first visit.
2. Select the publisher/magazine you are advertising with. Complete the relevant ad
info, then click Upload.
3. F
ollow the onscreen preflight process.
4. Approve your ad.
TM
Upload.Check.Send
Digital Magazine Editions
Media Kit 2016
Digital Magazine Media Rates
Our digital editions offer a rich experience where readers enjoy more features
and more content. Enhance your static ad with interactive features that capture
the imagination and attention of readers.
Enhanced creative can be supplied (see specs page) or produced by Rogers.
Speak to your Account Representative for more information and pricing.
Rate Card — Digital Editions (Net)
Q3 Avg. Issue
Download
Digital
Only
Contextual
Placement
Cover Load
Interstitial
Canadian Business
9,460
$1,915
$2,089
$3,481
Chatelaine
27,891
$3,221
$3,514
$5,857
Châtelaine (FR)
10,234
$1,160
$1,265
$2,108
FLARE
8,852
$1,762
$1,923
$3,204
HELLO! Canada
16,596
$2,191
$2,390
$3,983
L’actualité
12,610
$2,053
$2,240
$3,733
LOULOU
14,254
$2,838
$3,096
$5,160
LOULOU (FR)
3,383
$599
$654
$1,089
Maclean’s
21,959
$3,237
$3,531
$5,885
MoneySense
23,147
$3,004
$3,278
$5,463
Sportsnet
5,481
$1,085
$1,184
$1,973
Today’s Parent
7,331
$1,347
$1,469
$2,449
* Rates subject to change
Additional
Media costs for enhanced ads to be quoted on request (i.e. Link, Video, Gallery, Touch/Reveal).
Creative Adaptation (customize digital edition ad using client assets i.e. video): $750.
Note: Rates subject to change based on Avg. Download numbers (updated quarterly).
Canadian Business, Chatelaine, Châtelaine (FR), FLARE, HELLO! Canada, L’actualité,
LOULOU, LOULOU (FR), Maclean’s, MoneySense, Sportsnet and Today’s Parent are
trademarks of or used under license by Rogers Media Inc. or an affiliate. ©2016
Tablet Ad Specs
The Basics
• All apps operate on Adobe Digital Publishing Suite (DPS),
viewer version 32
• Full-page tablet ad size is 768px by 1024px, without any
interactive elements within 40px top and bottom
Media Kit 2016
HTML Ads
Orientations
2-page print spread
can convert to...
• HTML-coded ads may also be provided, up to full-page size
2 pages vertical
scrolling or...
2 pages locked to
horizontal swipe
OR
• Only portrait orientation is supported
• For multiple-page ads, vertical or horizontal, ordering
is possible. Please include preference, in the delivery
package as plain text instructions (as a TXT file)
• Please conform to latest iOS standards
• If an HTML environment negates the user’s ability to
navigate away from the page or access the navigation bar,
then alternative navigation must be incorporated in the
page layout (via a 40px space at the bottom of the page)
• Please include a static full-page image of any HTML ad to
be used as a thumbnail in issue navigation
• An HTML ad should also be delivered as a full InDesign
package, with the HTML content placed in the layout using
DPS tools (see adobe.com/ca/products/digitalpublishingsuite-pro.html for info)
• Optimal Image and Asset Settings
- Images: PDF or PNG with resolution no lower than 108ppi
- Text: PDF with interactive states as vector, minimum
recommended point size is 12pt
- Video: MP4 format with .h264 encoding,
8-10MB per minute of video
• If the HTML content cannot be placed in a layout, please
include all HTML files and resources, as well as an InDesign
layout sized to full-page with the required static full-page
image, in the delivery package
• Please note that HTML ads are only available on iOS devices
Graphics and Text
• For ads with dynamic/interactive elements, material must
be provided as a full InDesign package (all fonts/links
included), and compatible with Adobe InDesign 6.0
• Multi-state objects (ex: image galleries, hotspots) and
embedded video/audio clips may be included (see https://
digitalpublishing.acrobat.com/welcome.html for info)
• If these elements are not built into the layout using DPS
tools, please include all necessary resources in the delivery
package with plain text instructions (as a TXT file)
• PDFs may be provided only for fully static ads
Multi-page print
insert can convert
to multi-pages
vertical scrolling
or multi-pages
locked to
horizontal swipe
urls, Analytics
• All graphics should be left as vector and not rasterized,
wherever possible; assets may be left at printready
resolution and in their respective colour settings
• URLs/links to web may be embedded in the layout using
DPS tools (see DPS tools site http://helpx.adobe.com/
digitalpublishing-suite/help/installing-digitalpublishing-tools.html
for info)
• Please consider text legibility on tablet; body text should
be larger than print (9pt in print should translate to approx.
15-20pt on tablet, depending on font)
• If URLs/links are not embedded using DPS tools, please include
full URLs and embedding/placement instructions in the delivery
package in plain text (as a TXT file)
• Please refer to Optimal Image and Asset Settings
• Third-party tracking is not supported at this time
Asset Delivery
Red zone is
reserved for folio
navigation and
will override
any interactive
elements:
40px top and
bottom
• Tablet material deadlines match
material close/deadline for the
corresponding print issue
• All assets should be submitted
as a ZIP file via AdDirect:
https://addirect.sendmyad.com
• Additional instructions should
be included in the delivery
package as a TXT file, but
may also be emailed to:
[email protected]
Contact Us
Media Kit 2016
Céline Gauthier
Sales Coordinator
T 514 843-2530
E [email protected]
Brandon Kirk
National Advertising Sales
T 416 764-1591
E [email protected]
ÉNERGIE /42
économisez des centaines
de dollars cet hiver !
tendeadécnoucveretess
TABLE DES FÊTES /58
Un menu spécial pour nos lecteurs
Nathalie Forget
Montreal Advertising Director
T 514 834-2143
E [email protected]
L’ère du
consommateur
volage
Rogers Media Inc.
1200, av. McGill College, bur.800
Montréal (Québec) H3B 4G7
T 514 845-5141
F 514 843-2936
Head Office
Rogers Media Inc.
One Mount Pleasant Road, 7th floor
Toronto (Ontario) M4Y 2Y5
T 416 764-2000
F 416 764-3934
Vancouver Office
Place au
3e sexe
17 pages d
Montreal Office
Rogers Media Inc.
180 West 2nd Avenue
Vancouver (British Columbia)
V5Y 3T9
T 604 876-1345
F 604 876-2476
MONDE
Les jeunes se
radicalisent
CLIMAT
Les petits
montent au
front
POLITIQUE
Gare aux
libéraux !
MODE
Un homme
et ses
chaussettes
Rogers Media Inc.
Standard sales terms and conditions:
http://www.rogersmedia.com/standard-sales-terms-and-conditions/
©2016 Rogers Media