2014 media kit

®
A Penton Media Publication
2014 MEDIA KIT
THE MARKET
Welcome to FleetOwner
203-358-4201
[email protected]
Trade Assn. Business
The Stephen Barr Award
Publications International:
for Feature Writing
Tabbie International
Award for Design
In Fleet Owner’s long history
of market leadership, it has
been recognized by 15 separate and independent studies as #1 in readership in the
truck-fleet market—MORE
THAN ANY OTHERTRUCKING PUBLICATION. Erdos
& Morgan, J.D. Power and
Associates, Alfred Politz
Research, Hagan Communications, International
Communications Research,
and Frontline Research are
among the independent
re­­­search firms to have recognized Fleet Owner as #1
in its field.
INTEGRATED MEDIA
Folio Magazine:
Award for Editorial
Excellence
FLEETOWNER.COM
Thomas W. Duncan
Publisher
American Society of
Business Press Editors:
Award for Editorial
Excellence, Award for
Design Excellence
EDITORIAL
American Business Media:
Jesse H. Neal Award for
Outstanding Journalism
CIRCULATION
F
leet Owner is the leading information source for trucking.We produce in print
and online the most trusted editorial package for executives of fleets of five
or more commercial vehicles. And we deliver the highest-quality circulation
available to cost-effectively reach the individuals who purchase and recommend the products and services sought by truck fleets.
We know this market and its needs because Fleet Owner has lived and
breathed commercial trucking alone for 86 years. Our hallmark is an award-winning editorial team known for understanding and meeting the information needs of our professionally
diverse readership, which includes managers of for-hire and private truck fleets operating
throughout the United States and beyond.
To be sure, trucking is a large and diverse business that hauls roughly 80% of America’s
commercial freight and serves virtually every vocational segment of U.S. business.Truck
fleets in the U.S. operate over 12 million trucks and 3.5 million trailers.
Fleets fall into two basic categories: for-hire carriers and private fleets. For-hire carriers
haul freight and provide transportation services for others.Trucking is their primary business. Private fleets, on the other hand, are the proprietary transport, distribution or service
arms of companies that are not in the trucking business. A private fleet’s primary function is
to haul its own company’s goods or perform a vocational service in support of its company’s
main business. Private fleets make up over two-thirds of the commercial vehicle market.
Fleets are defined as trucking operations of five or more commercial vehicles. The
“5+” truck-fleet segment is the heart of the trucking market, accounting for more than
80% of the total commercial vehicle population. Fleet Owner is focused on this segment of the market. If you want to reach the people driving the truck-fleet marketplace,
Fleet Owner has the numbers.
Thank you for the opportunity to serve you.We promise to continue to work with you to
help meet your marketing goals and objectives for 2014 and beyond.
PRODUCT FAMILY
Trucking by the numbers
Commercial
(Class 3-8)
Trucking Operations*
1.61 Million
1-4
Vehicles
189,000
273,300
Trucks
Heavy-Duty
2.47 Million
1.39 million
Private
Fleets
Medium-Duty
1.14 Million
5+ Vehicles
34,550
1.32 Million
Trucks
5+ Vehicles
333,850
8.45 Million
Trucks
1-4 Vehicles
1.06 Million
For-Hire
352,500
Trucks
Commercial
(Class 3-8)
Trucks
6.11 Million
Commercial
(only)
Light-Duty
6.21 Million
Class 7
26,001 - 33,000 lbs.
GVW
Class 6
19,501 - 26,000 lbs.
(2011 data)
Trade
For-Hire
117,300
Million
2.28 Million
Trucks
Midrange
2.51 Million
Class 4
14,001 - 16,000 lbs.
GVW
For-Hire
261,800
4.88 Million
Trucks
Private
5.85 Million
Trucks
Light-Duty
6.2 Million
Class 1-2
Under 10,000 lbs.
GVW
On-Highway
3.53 Million
Trailers
3.53 Million
For-Hire
352,500
Private
5.85 Million
Note: Light-duty count reflects commercial-only usage; no mixed-use or personal-use vehicles.
Sources: Commercial Motor Vehicle Consulting, American Trucking Assns., National
Private Truck Council, Fleet Owner Composite Database
Sources: Commercial Motor Vehicle Consulting, Fleet Owner Composite Database
The equipment
F
he commercial-trucking market is a collection of
almost 16 million vehicles—trucks, tractors and
trailers—of all types and sizes, from light to heavyduty, serving all segments of the nation’s economy.
vehicle population
# Fleets
650
950
8,100
17,150
53,050
288,500
368,400
1,247,300
1,615,700
% Fleets
0.04%
0.06%
0.50%
1.06%
3.28%
17.86%
22.80%
77.20%
100.00%
Total Trucks
1,644,100
655,500
1,441,100
1,171,600
1,685,800
3,170,100
9,768,200
2,553,400
12,321,600
% Trucks
13.34%
5.32%
11.70%
9.51%
13.68%
25.73%
79.28%
20.72%
100.00%
Total Trailers
933,500
214,600
484,100
325,800
447,500
536,500
2,942,000
590,900
3,532,900
% Trailers
26.42%
6.07%
13.70%
9.22%
12.67%
15.19%
83.27%
16.73%
100.00%
Total Vehicles
2,577,600
870,100
1,925,200
1,497,400
2,133,300
3,706,600
12,710,200
3,144,300
15,854,500
Agriculture
1.2%
$642.1 billion in
Finance, Insurance,
Real Estate
1.2%
52.8
billion
Source: Bureau of Labor Statistics, U.S. Dept. of
Labor; American Trucking Assns.
T
leets of five or more vehicles make up only
23% of the commercial-trucking market, yet
operate over 80% of all commercial trucks
and all commercial vehicles. Private fleets operate
over six times as many trucks as for-hire carriers.
2.6%
Source: American Trucking Trends
2013, American Trucking Assns.
6.9 million people
were employed in
trucking-related jobs
Total Commercial Vehicles
15.85 Million
The market
Revenue
Construction
gross freight
revenues in 2012
Trucks
rted
transpo
n
9.4 billio
tons of
in
freight
2012
12.3%
Mining
0.9%
Source: Bureau of Labor
Statistics, U.S. Dept. of Labor,
American Trucking Assns.
Private
For-Hire
2.13 Million 1.4 Million
*Operations with at least one Class 3-8 truck; excludes bus-only and trailer-only operations
1000+
500-999
100-499
51-99
21-50
5 to 20
5+ total
1-4
Grand Total
Services
Private
2.25 Million
Class 3
10,001 - 14,000 lbs.
GVW
27.6%
Manufacturing 12.9%
Private
1.02 Million
Class 5
16,001 - 19,500 lbs.
GVW
Total Commercial
Trucks
12.32 Million
Fleet Size
Transportation
& Public Utilities 41.3%
For-Hire
Private
0.86 Million 1.61 Million
GVW
5+ Vehicles
368,400 Fleets
9.77 Million Trucks
1.24 Million
Trucks
Class 8
Over 33,000 lbs.
GVW
Source: American
Trucking Trends
2013, American
Trucking Assns.
223,550
For-Hire
Carriers
Trucking jobs
by industry
Commercial Trucks
12.32 Million
3.1 million were
employed as truck
drivers
52.8 billion
gals. of fuel
consumed by
trucks in 2012
Source: American Trucking Trends 2013,
American Trucking Assns.
Mileage
% Vehicles
16.26%
5.49%
12.14%
9.44%
13.46%
23.38%
80.17%
19.83%
100.00%
397.8 billion mi.
driven by trucks (in 2010)
Source: American Trucking Trends 2013, American Trucking Assns.
Class 6-8 trucks
logged 131.2
billion mi. (in 2010)
Class 8 trucks
traveled 99.2
billion mi. (in 2010)
Trucking by the numbers
Natural gas consumption
1995-2040 (quadrillion Btu)
1.2
History
2011 Projections
Transportation energy
consumption by fuel,
1990-2040 (quadrillion Btu)
35
1.0
History
2011 0.6
Heavy-Duty Vehicles
Buses
Light-Duty Vehicles
0.4
22%
20
11%
4%
2%
15
5
2010
2020
2030
4,000
3,500
Diesel
Jet fuel
CNG/LNG
Pipeline fuel
10
0.2
0
1995 2000
4,500
Other
25
2040
Source: U.S. Energy Information Administration
0
1990
60%
1990
1991
1992
1993
1994
1995
1996
1997
1998
1999
2000
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
Trucking Business Failures
Projections
E85
30
0.8
Truck & Trailer
Price Increase
Index
Motor gasoline
29%
3,000
4%
13%
1%
4%
3%
2,000
47%
2,500
1,500
1,000
500
0
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012
Note: Only includes fleets with five or more trucks
Source: Avondale Partners LLC, American Trucking Trends 2013 (American Trucking Assns.)
2000 2010 2020 2030 2040
Source: U.S. Energy Information Administration/Annual Energy Outlook 2013
Freight Revenue Forecast by Mode
5.7
million
There were 5,700,000
commercial motor vehicle drivers operating in the U.S. at the end of 2012, according
to the Federal Motor Carrier Safety Administration. The majority—3,000,000—were CDL holders
operating interstate, with another 600,000 non-CDL
drivers also hauling between states. The interstate
counts include drivers for Mexican carriers operating
in the U.S. Intrastate totals were 900,000 drivers
with CDLs and 1,300,000 without CDLs.
Truck- YOY
Trailers Growth
(%)
100.0 —
101.2 1.2
103.9 2.7
106.7 2.7
110.3 3.4
118.9 7.8
118.0 -0.8
117.6 -0.3
121.8 3.6
123.0 1.0
125.8 2.3
125.3 -0.4
124.6 -0.5
125.8 0.9
133.7 6.2
141.8 6.1
148.5 4.7
152.9 3.0
159.7 4.5
160.4 0.4
163.8 2.1
171.5 4.7
176.7 3.1
YOY
Class 8
Trucks Growth
(%)
100.0 —
102.7 2.7
106.9 4.0
111.3 4.1
115.3 3.6
119.8 3.9
120.1 0.3
116.7 -2.8
118.4 1.4
121.8 2.9
123.0 1.0
122.8 -0.2
126.5 3.0
128.2 1.3
129.4 1.0
135.0 4.3
140.6 4.1
147.3 4.8
151.5 2.8
158.2 4.4
162.7 2.8
166.3 2.2
170.7 2.7
Note: 1990=100
Source: U.S. Bureau of Labor Statistics,
U.S. Dept. of Labor
Source: Bureau of Labor Statistics, U.S. Dept. of Labor
percentage of total industry revenue
Freight Volume Forecast by Mode
in millions of tons
Source: U.S. Freight Transportation Forecast to 2024, American Trucking Assns.
Truck-Tractor andTrailer
Registrations (millions)
2010
Truck-Tractors
2011
Source: Federal Highway Administration; U.S. Dept. of Transportation
2010
Trailers
2011
print
circulation
Buying
power
Quality Numbers
Fleet Owner delivers soughtafter commercial truck fleet
buyers because our circulation is purpose-built to mirror the commercial for-hire
and private truck fleet market.
Fleet Owner provides the most
extensive readership coverage in
the trucking market of fleets operating five or more commercial
vehicles—which is where nearly
80% of all power units are put to
work.
This is circulation leadership.
This is unit leadership. And it’s
why Fleet Owner brings your
message to more truck fleet buyers in more business locations.
It adds up to the broadest
truck fleet coverage overall and
the deepest coverage of private
fleets.
500 or more vehicles: 4,271 3,361
100-499 vehicles: 10,669 8,809
50-99 vehicles: 11,144 9,566
25-49 vehicles: 18,33116,162
10-24 vehicles: 36,05632,961
5-9 vehicles:
24,52923,496
Total:
105,00094,355
Fleet Size
Subscribers
Quality Readers
Fleet Owner is read by over 320,000
industry professionals every month.
Units
Fleet Owner Subscriber Job Titles:
Total circulation
Lease Rental
Food Mfg/Distribution
Business/Industry Classification
For-Hire Trucking
For-Hire
Trucking:
33,724
Lease
Rental
Truck/Trailer Leasing: 1,899
Food Mfg/Distribution:
Mfg/Distribution
Food
9,743
Sanitation
Sanitation: 3,237
Government
Government:
7,871
Construction
&
Mining
Construction & Mining: 17,409
Mfg/Processing
Manufacturing/Processing:
4,169
Petroleum
Petroleum:
3,008
Public Utilities
Public
Utilities: 2,907
Retail/Wholesale
Delivery
Retail/Wholesale Delivery: 7,241
Services
Services:
6,626
Bus Fleets:
Fleets
Bus
1,909
Other
Other:
5,257
For-Hire Trucking
Sanitation
Government
30,263
1,651
8,833
2,900
6,911
15,637
3,730
2,685
2,545
6,613
6,206
1,665
4,716
Construction & Mining
Mfg/Processing
Petroleum
Public Utilities
Retail/Wholesale Delivery
Services
Bus Fleets
Unit locations
Other
For-Hire Trucking
Lease Rental
Food Mfg/Distribution
Sanitation
Class 8: Class 7:
Class 6:
Class 3-5:
Class 1-2: Purchase Influence
Mfg/Processing
Petroleum
Public Utilities
Retail/Wholesale Delivery
Services
65,948
38,562
33,003
36,010
54,554
Vehicles: Components: Replacement Parts: Tires: Fuels, Oils, Lubricants, Additives: Shop Equipment: Terminal Equipment & Services: Information Systems & Mobile Communications:
Lease/Credit/Finance/Insurance: Source: June 2013 BPA Statement
Maintenance
President
Fleet Manager
CEO
Operations Manager
General Manager
Vice President
Maintenance
Equipment Manager
Director of Transportation
Logistics Manager
CFO
Other titles (including
Director of Administration,
Fleet Administrator,
Purchasing, Supervisor,
Vehicle Engineering)
Construction & Mining
Other
74,491
44,169
37,868
40,961
61,466
Owner
Government
Bus Fleets
GVW
Owner 28%
President 18%
Fleet Manager 10%
CEO 9%
Operations Manager 5%
General Manager 5%
Vice President 5%
Maintenance 4%
Equipment Manager 3%
Director of Transportation 3%
Safety Director 2%
Logistics Manager 1%
CFO 1%
Other titles 6%
76,075
77,369
77,680
77,309
75,965
72,566
67,923
65,466
59,993
71,845 subscribers maintain vehicles at 63,525 locations
Subscribers regularly read Fleet Owner for...
New product reports
Equipment information
Technology information
51%
Regulatory news
50%
Fleet news
44%
Breaking industry developments
39%
Analysis of industry issues
37%
Buyer's Guide
30%
International industry information 10%
72%
70%
Readers also go to FleetOwner.com to...
Read industry news
Find product information
Access industry and supplier links
27%
Search Buyer's Directory
24%
Retrieve archived articles
21%
Read our blogs
19%
56%
49%
n Fleet Owner subscribers spend an average of 48 minutes reading each issue.
Source: Fleet Owner Reader Profile Study
editorial
®
The quality
read
2014 Editorial Calendar
January
February
March
April
May
June
July
August
September
October
November
December
Outlook 2014:
The Real Impact of HOS
Fleet Owner 500
CSA & the Shop
Dealing with Dealers
Freight Security
Schooling Drivers
New Models
Annual Stats Issue:
Trucking by the Numbers
Tires
Equipment Specs
Lubricants
Fleets of the Year
Cyber Security
Medium-Duty Trucks:
Shifting Priorities
Mining Onboard Data
Alt Fuels Alternatives
Mid-America:
Talk of the Show
Light Truck Makeover
Private Fleet Pros
Renewing the
Trailer Fleet
Managing Insurance
Are Small Fleets
Different?
Taxes & Tolls
Light Truck Report/
Specs
Time to Buy Trucks?
Tracking TCO
Contract Maintenance
New Tools for
Recruiting Drivers
Natural Gas
on the Road
Onboard Networks
Avoiding Risk
M2M Conversations
Beyond Benchmarking
Smart Device
Strategies
Better Brakes
Hardware Reports
Trailer Aerodynamics
Liftgates
Cargo Securement
Fifth Wheels
LED Lighting
Batteries
Refrigeration Units
Retreads
Oil Filters
APUs
Inflation Monitoring
Wheels
Vocational Profiles
Tank
Leasing
Waste Hauling
Municipal
P&D
Field Service
Moving & Storage
Wholesale Delivery
Intermodal
Construction
Auto Hauling
Platform
Fleets Online
Fleets Online
Fleets Online
Fleets Online
Fleets Online
Fleets Online
Fleets Online
Fleets Online
Fleets Online
Fleets Online
Fleets Online
Fleets Online
Maintenance Bay
Maintenance Bay
Maintenance Bay
Maintenance Bay
Maintenance Bay
Maintenance Bay
Maintenance Bay
Maintenance Bay
Maintenance Bay
Maintenance Bay
Maintenance Bay
Maintenance Bay
Green Fleet
Green Fleet
Green Fleet
Green Fleet
Green Fleet
Green Fleet
Green Fleet
Green Fleet
Green Fleet
Green Fleet
Green Fleet
Green Fleet
Light & Medium Report
Light & Medium Report
Light & Medium Report
Light & Medium Report
Light & Medium Report
Light & Medium Report
Light & Medium Report
Light & Medium Report
Light & Medium Report
Light & Medium Report
Light & Medium Report
Light & Medium Report
Features
Fleet Owner Magazine’s features,
articles and columns are organized by
section to quickly deliver the information
truck fleet managers need.
MANAGEMENT:
Examines the mechanics of running a
truck fleet as a business—everything
from how to hire drivers to dealing with
new government regulations.
Along with feature and news
content, it includes bylined columns on
the topics of economics, safety and fleet
marketing.
Columns
EQUIPMENT:
Reports on trucks and trailers and their
maintenance—running from extensive
new product coverage to fleet profiles.
Along with feature and news
content, it includes case studies and a
column on tire-related issues by Kevin
Rohlwing.
INFORMATION TECHNOLOGY:
Zeroes in on trucking’s hottest productivity tools—starting with data
gathering right through wireless, software and hardware developments.
Along with feature and news
content, it includes case studies of fleets
deploying new information technologies.
Mike McCarron
Closing the Deal
Closing the Deal
Closing the Deal
Closing the Deal
Closing the Deal
David Heller
Safety 411
Safety 411
Safety 411
Safety 411
Safety 411
Safety 411
Safety 411
Safety 411
Safety 411
Safety 411
Safety 411
Safety 411
Kevin Rohlwing
Tire Tracks
Tire Tracks
Tire Tracks
Tire Tracks
Tire Tracks
Tire Tracks
Tire Tracks
Tire Tracks
Tire Tracks
Tire Tracks
Tire Tracks
Tire Tracks
Gary Petty
Private Fleets
Private Fleets
Private Fleets
Private Fleets
Private Fleets
Private Fleets
Private Fleets
Private Fleets
Private Fleets
Private Fleets
Private Fleets
Private Fleets
Tim Brady
Small Business Review
Small Business Review
Small Business Review
Small Business Review
Small Business Review
Small Business Review
Small Business Review
Small Business Review
Small Business Review
Small Business Review
Small Business Review
Small Business Review
Special Sections
Tire Chart
Green Fleet of the Year
Supplements
NPTC Newsletter
NPTC Newsletter
Construction
National Private
Truck Council (NPTC);
Alternative Clean
Transportation Expo
(ACT Expo)
Waste Expo
Bonus Distribution
ALSO ONLINE:
Readers go to www.fleetowner.com daily
to read breaking news reports and blogs
penned by Fleet Owner editors and to
view staff-produced video and photo galleries as well as to access other exclusive
online editorial content, such as back
issue content, reader surveys and multifaceted special reports.
Closing the Deal
Heavy Duty
Aftermarket Week
(HDAW)
Marketing Services
National Truck Equipment Assn (NTEA).;
Truckload Carriers Assn.
(TCA)
Mid-America Trucking
Show (MATS); MidAmerica Fleet Forum;
Technology & Maintenance Council (TMC);
Truckload Carriers Assn.
(TCA)
Advertising Measurement
Study
Special In-Book
Postcard
Vehicle Graphics
Equipment & Shop
Buyer's Guide
NPTC Newsletter
NPTC Newsletter
NPTC Newsletter
Great American Truck
Show (GATS)
American Trucking
Assns.(ATA); Hybrid
Truck Users Forum
(HTUF)
Advertising Measurement
Study
Special In-Book
Postcard
Fleets of the Year
13th Issue
NPTC Newsletter
Fleet Owner Brand Study
ADVERTISING CLOSING DATES
December 5
The Editorial Staff
Jim Mele
editor-in-chief
Nationally recognized journalist, author and editor, joined Fleet Owner in
1986 with over a dozen years’ experience covering transportation as a newspaper reporter and magazine staff writer. Winner of multiple Jesse H. Neal
and ASBPE Awards for editorial excellence.
David Cullen
executive editor
Professional writer and editor working exclusively as a trucking journalist for over 30 years. With Fleet Owner since 1989, he is a recipient
of ASBPE's Stephen Barr Award for feature writing, as well as multiple
Jesse H. Neal and ASBPE Awards for editorial excellence.
January 6
February 5
March 5
Wendy Leavitt
director of editorial & market development
A trucking industry professional with extensive experience in
writing, marketing and public relations, both as a member of
the press and with a major truck OEM. Joined Fleet Owner in
1998. Winner of Jesse H. Neal and ASBPE Awards.
Sean Kilcarr
senior editor
A feature writer and columnist, Kilcarr has been a trucking journalist for over 19 years. Specializes in light- and medium-duty
truck operations and logistics. Winner of multiple Jesse H. Neal
and ASBPE Awards for editorial excellence.
April 7
May 5
June 5
Brian Straight
managing editor
Joined Fleet Owner in May 2008 after spending nearly 14 years
as sports editor and then managing editor of several daily
newspapers. He and his staff won more than two dozen major
writing and editing awards. Responsible for editing, editorial
production functions and deadlines.
Cole Young
online content manager
Joined Fleet Owner in August 2009 after working as a journalist for the The Kansas City Star. While there, he wrote a sports
section that was awarded the Triple Crown for best daily,
Sunday and special sections three times by the Associated
Press Sports Editors. Responsible for FleetOwner.com.
July 7
August 5
September 5
Dan Zeis
senior art director
Has overall responsibility for design of Fleet Owner
and all special projects. A talented designer and
ill­us­­trator, in his 26th year with the publication. Winner of nine
national ASBPE Awards for design, as well as international
TABBIE for design and Jesse H. Neal Award.
Elsa Pecoroni
associate art director
A seasoned magazine professional who first
joined Fleet Owner in 1989, she is responsible for planning, scheduling and production
quality of the magazine, special projects and
supplements.
October 6
November 5
Kevin Rohlwing
contributing editor/columnist
With nearly a quarter century of experience in
truck-tire technology, maintenance and marketing,
authors monthly column on tire-related topics.
David Heller
columnist/researcher
David Heller, CDS, is director of safety and
policy for the Truckload Carriers Assn.,
responsible for interpreting and communicating industry-related regulations and
legislation to the membership of TCA.
fleetowner digital
Wherever fleet
executives are
Fleet Owner reaches truck fleet owners and
other industry decision makers wherever
they are—even across the globe—with engaging, focused and trusted editorial content to help them manage their businesses,
today and for the future.
Reach the truck market like never before
We’ve got you covered:
q Fleet Owner Newsline: Trucking-specific,
breaking news every business day delivered
via email and on www.fleetowner.com.
q Fleet Owner Equipment Weekly: Delivering a quick easy-to-navigate summary
of the most significant equipment news
hitting the truck market.
q Fleet Owner InfoTech: Weekly e-newsletter dedicated to information technology
issues and news.
q Fleet Owner blogs: Regular, thoughtful
commentary from Fleet Owner editors
that have become must-reads for industry
leaders here and abroad.
q Fleet Owner Webcasts: Panels of
experts take on the industry’s toughest
challenges and changes to bring fleets the
information they need in an interactive,
online format.
q Are you interested in Facebook, Twitter,
Discus, YouTube, Flickr, RSS feeds or other
social media formats? Fleet Owner is
there and expanding all the time.
Fleet Owner’s FleetSeek:The web-based
fleet database & search engine
q More than 200,000 truck fleet listings,
updated every 72 hours.
q Company name, mailing address,
telephone number, fax, web address,
and the name and title of the decision
maker in each fleet, along with complete
demographic information and operating
characteristics.
FleetOwner.com and Fleet Owner in print dominate the market with breaking news as
it hits the trucking industry and with analysis industry decision makers have come to trust
Fleet Owner Mobile
Mobile
and tablet
apps and
responsive
design that
adapts to
any device.
q Specifically designed for the tablet and smart-
phone experience on Apple and Android devices
q Provides breaking news, monthly
management content, blogs, and video
q Delivers top stories and must-reads
for the subscriber
q Offers dynamic ad units you can use to estab-
lish a dialogue with Fleet Owner readers
Custom &
marketing
services
Drive traffic to your website with
our Search Engine Optimization
and Pay-Per-Click programs.
Don’t leave buyers behind. Reach prospects
at the moment of relevance. Your position
in search engine results, whether paid or
natural, will make the difference in whether
a prospect buys from you or your competitor.
Let’s make sure they find you.
Inform your customers with
websites and mobile apps
that perform to your online
marketing goals.
Educate your customers and
establish thought leadership.
Search Engine Marketing & Optimization
Amp up your Marketing Strategy
with our research and audit
products designed to give you
insight and direction.
eListening and Strategic Insights
Generate leads, and send sales-ready
opportunities to your teams—as they
develop!
Penton
Marketing
Services.com
Custom Magazines
Webinars
eNewsletters
eMedia Centers
Trade Research
Research
Virtual Conferences
White Papers
Polling
product family
Partnering
to win
Fleet Owner is constantly looking for
new services and new business partners
to help bring you the most comprehensive suite of marketing tools available in
the trucking industry. Here are some of
the most popular and widely respected
additional resources available through
Fleet Owner today.
Reach more than 6 million business
professionals in 30 industries
Electrical SyStems,
Energy, and
constRuction
Public
Infrastructure
Electrical Construction & Maintenance
®
Prism Business Media
Trucking &
automotive
Fleet Owner
Fleet Seek
Transmission & Distribution World
Coal Prep
Rental Equipment Register
American City & County
American School & University
Mechanical Systems
Equipment Watch
Trailer/Body Builders
Contracting Business
Government Procurement
Refrigerated Transporter
Contractor
American Trucker
Bulk Transporter
Government Product News
HVACR Distribution Business
Price Digests
Truck Bluebook
Penton Online Auctions
Ward’s Auto World
Refuse
Air Transport World
Speed News
Air Charter Guide.com
DESIGN ENGINEERING
Motion System Design
Restaurant Hospitality
Supermarket News
MANUFACTURING &
SUPPLY CHAIN
Agriculture
Beef
Corn and Soybean Digest
American Machinist
Business Finance
EHS Today
Partnerships &
Special Events
Red Eye Radio Program Sponsorships
Farm Industry News
Industry Week
Alternative Clean Transportation Expo
Farm Press
Material Handling & Logistics
Farm Progress
Machine Design
Hydraulics & Pneumatics
Food
Restaurant News
Waste Expo
Ward's Information Products
Aviation Week
online marketing tools, social media,
video, telemarketing, print or direct
marketing to reach customers and
potential customers,Fleet Owner can
help you greatly expand your reach
or sharpen your marketing focus.
Our parent corporation, Penton Media Inc., is THE largest independent
business-to-business media company in the United States,serving more
than 6 million business professionals
in 30 industries.
Waste 360
Ward’s Dealer Business
Aviation
Transmission & Distribution World
Whether you want to use various
Hay & Forage Grower
National Hog Farmer
New Equipment Digest
Used Equipment Network
Hybrid Truck Users Forum
Truckload Carriers Association Web Events
®
2014 Advertising Rates
Black & White
1x
3x
6x
9x
12x
Page
17,253 16,660 16,409 16,123 15,885 2/3 Page
12,464 12,382 12,287 12,145 12,014 1/2 Island/Vertical 10,078 10,038 9,983 9,917 9,828 1/2 Page
9,184 9,128 9,069 9,005 8,921 1/3 Page
6,125 6,086 6,036 5,971 5,906 1/4 Page
4,601 4,570 4,522 4,460 4,394 Standard Color
3x
6x
9x
Page
19,151 18,961 18,701 18,344 17,996 2/3 Page
14,748 14,620 14,450 14,219 14,017 1/2 Island/Vertical
12,348 12,104 11,935 11,877 11,853 1/2 Page
12,220 11,299 11,169 11,026 10,816 1/3 Page
8,404 8,362 8,207 8,145 7,535 6,850 Matched Color
6,824 6,805 12x 6,762 6x 9x Page
19,526 19,274 18,961 18,563 18,181 2/3 Page
15,148 15,010 14,856 14,649 14,416 1/2 Island/Vertical
12,705 12,584 12,464 12,259 12,129 1/2 Page
11,788 11,675 11,594 11,455 11,310 1/3 Page
8,771 8,736 8,681 8,607 8,520 1/4 Page
7,240 7,207 7,158 7,094 7,009 4-Color
12x 3x 6x 9x Page
22,153 21,827 21,397 20,900 20,655 2/3 Page
17,767 17,589 17,327 16,970 16,734 1/2 Island/Vertical
15,370 15,213 15,034 14,809 14,580 1/2 Page
14,424 14,277 14,106 13,895 13,683 1/3 Page
11,365 11,234 11,122 11,026 10,892 1/4 Page
9,811 9,745 9,662 9,601 9,518 Covers
6x 12x 22,918 22,194 Cover 3
22,609 21,767 Cover 4
24,026 21,983 Other Frequencies
18x 24x 36x 48x Full Page Only
Black & White
15,763 15,636 15,423 15,169 Standard Color
17,898 17,642 17,385 17,182 Matched Color
17,996 17,846 17,551 17,269 4-Color
20,283 19,927 19,538 19,390 Advertisers will be billed for lost frequency discounts if, within a twelve (12) month
period from date of the first insertion, they do not use the amount of space upon
which their billing rate was based.
Full Page
Spread *
2/3 Vertical
1/2 Island
1/2 Vertical
1/2 Horizontal
1/2 Page Spread *
1/3 Vertical
1/3 Square
1/4 Page
Non-Bleed
7.75" x 10.75"
15.5" x 10.75"
4.5" x 10"
4.5" x 7.5"
3.375" x 10"
7" x 5"
14.75" x 5.5"
2.125" x 10"
4.5" x 5"
3.375" x 5"
Bleed
8" x 11"
15.75" x 11"
5.125" x 11"
N/A
3.75" x 11"
8" x 5.5"
15.75" x 5.5"
N/A
N/A
N/A
Live
6.75" x 9.75"
14.5" x 9.75"
* We request that words and critical information are not split over the crossover (gutter) in
spreads. Gutter clearance is 0.1875 in.
Cover 2
GENERAL
Year Established — 1928. Fleet Owner is published monthly to over 100,000 managers and executives in commercial-trucking fleets of five or more vehicles.
MECHANICAL REQUIREMENTS
Publication Trim Size — 7.75" x 10.75"
12x Production Charges — Artwork, mechanicals, and discs will be made up on
order and charged at prevailing rates. Charges are non-commissionable.
Kathy Daniels, Advertising Production Manager
Fleet Owner
9800 Metcalf Avenue
Overland Park, KS 66212
Phone: 913-967-1828 Fax: 913-514-3686
[email protected]
Publisher is not liable for delays in delivery and/or non-delivery in the event of an
Act of God, action by any government or quasi-governmental entity, fire, flood,
insurrection, riot, explosion, embargo, strikes whether legal or illegal, labor or
material shortage, transportation interruption of any kind, work slowdown, or any
circumstance beyond the control of the publisher affecting production or delivery.
1x Advertiser and advertising agency are jointly and severally liable for payment. The
Publisher will not release any advertising agency from liability even if a sequential
liability clause is included in the contract, insertion order, purchase order, etc. All
invoices are payable in 30 days. No cash discounts are allowed.
3x Any charges incurred by the publisher due to file problems or incompatibility
issues will be passed on to the advertiser. We do not accept Adobe Pagemaker,
Freehand, CorelDraw or Microsoft Publisher.
The publisher reserves the right to reject any advertising that does not conform to
publication standards.
6,711 1x MAILING INSTRUCTIONS
Shipping Instructions — General: All space orders, advertising material, insertion
orders, and correspondence pertaining to advertising should be addressed to:
COMMISSION
Agency Commission — 15% of gross billing allowed to agencies on space, color,
and position. All mechanical costs are non-commissionable. Agency commissions
are payable provided the account is paid within the stated terms of sale.
1x
1/4 Page Rates & General Information
Vital advertising matter should be kept at least 1/4” away from trim on all four
sides. For spread ads allow a total of 1/2” safety in gutter.
ISSUANCE AND CLOSING DATES
Fleet Owner is published monthly. Closing date for advertising reservations is the
5th of the month preceding the issue date. Advertising material close is the 10th
of the month preceding the issue date.
INSERT ADVERTISING
Mechanical requirements and regional advertising available on request.
Insert Quantities — Quantity for pre-printed inserts: 112,000. Contact your
Fleet Owner sales representative for regional and demo quantities.
Space Charge — Rate based on the earned B&W rate, multiplied by the number of pages. Please contact your Fleet Owner sales representative. There is a
minimum space charge of $4,110 gross per page.
Weight of Stock — For inserts of four pages or less, maximum weight of stock
is 100 lb. text coated (25" x 38" basis). Check with the Fleet Owner Production
Department for weight of stock for inserts over four pages.
Size of Inserts — Delivered folded and untrimmed at 8" x 11". Insert will trim
to 7.75" x 10.75". Vital advertising matter should be kept at least 3/8” away from
trim on all four sides.
Closing Date — For pre-printed inserts, the 20th of the month preceding month
of publication.
Shipping Instructions for Pre-Printed Inserts — Ship prepaid to:
Jill Seal
Customer Service Representative
R.R. Donnelley
1600 N. Main Street
Pontiac, IL 61764
Phone: 815-844-1461 Fax: 815-844-1326
[email protected]@quebecorworld.com
Insertion order and three copies of the insert should be sent to:
Kathy Daniels, Advertising Production Manager
Fleet Owner
9800 Metcalf Avenue
Overland Park, KS 66212
Phone: 913-967-1828 Fax: 913-514-3686
[email protected]
The issue date and Fleet Owner should be CLEARLY MARKED ON EVERY
CARTON or SKID.
BOUND-IN REPLY CARDS
Rates: $5,495 commissionable
We request high resolution Press Optimized PDF files. The PDF must by CMYK,
300 DPI and the fonts must be embedded.
There is an extra charge to print the postcard from supplied material. Postcards
do not earn frequency rates, and printing costs are non-commissionable. All inbook postcards must meet the standards in the DMM (Domestic Mail Manual).
We prefer digital files to be uploaded to www.pentondigitalads.com. We can
also accept an image file such as EPS or TIFF.
Minimum size: 5” x 3.5”
Maximum size: 6” x 4.25”
Proofing: Minimally, we require a customer-furnished text and element proof
to assist us in preflighting our customer's digital ad. For Color Match, please
mail a digital halftone SWOP Certified Proof. We cannot guarantee color
reproduction on press without a contract proof.
Weight of the card stock must be at least 75#. For binding specifications, please
call the production department.
Other acceptable formats: QuarkXpress 4.0-6.5, Adobe Indesign, Illustrator
or Photoshop. If supplying native files, please supply the screen and printer fonts
and images. If you are sending native files, please include a low-res PDF proof.
❏
❏
❏
❏
All images (including logos) should be included either as EPS, TIFF or JPG.
Resolution for electronic art should be no less than 300 DPI
All colors must be converted to CMYK format
Supply contact name and phone number with the ad
Call your Fleet Owner sales representative for pricing information on sizes above
the maximum.
REGIONAL/DEMOGRAPHIC ADVERTISING
Regional/demographic advertising is limited to full page or more advertisements.
Regional advertising must include one or more complete geographical regions as
defined on Fleet Owner's current BPA Audit Statement. All regional advertising
will incur a mechanical charge of $995 net per page or $1,495 net per spread.
An additional $250 will be added to the mechanical charge for advertising using
only a portion of a region.
Regional/demographic advertising space rates are computed by taking the percentage of circulation and multiplying it by the earned black and white frequency
rate. For color ads, applicable color charges will apply.
There is a minimum space charge of $4,110 gross per page. Mechanical charges
apply.
CLASSIFIED ADVERTISING
Fleet Owner classified ads are published monthly to the full audience. For more
information, call Jeff Kuryla at 859-282-0440. Fax: 913-514-6736
a. Classified ads, per column inch — $141 (2 1/16” x 1”)
b. The minimum size for a classified ad is one column wide (2 1/16") by 1" deep.
c. Double column ads are 4 5/16" wide.
Classified advertising frequency discounts:
5% for 3 months
10% for 6 months
15% for 12 months
d. A
d design is $25 for small ads; $50 for a 1/4-page ad; $75 for a 1/3-page
ad; $100 for a 1/2-page ad; and $200 for a full page.
e. Classified ads are non-commissionable.
f. A
ll Classified ads must be received at Fleet Owner by the 10th of the month
preceding publication. Send all classified advertising material to:
Jeff Kuryla
Fleet Owner
7550 Sussex Drive
Florence, KY 41042
859-282-0440
Fax: 913-514-6736
email: [email protected]
SPECIAL ADVERTISING OPPORTUNITY
FLEET OWNER BUYER’S DIRECTORY LOGOS
Logo sections are produced in the October Equipment Specs & Buyer's Guide.
Date — October issue (Closing date is August 15)
Dates —
For more information, call Jeff Kuryla at 859-282-0440 or [email protected]
FLEET OWNER LIST SERVICE
The largest industry-wide truck fleet data file totaling over 100,000 commercial
fleets of five or more vehicles. List specifications can be tailored to include the
names of the executives in those fleets, and selectability options include:
❑
❑
❑
❑
❑
❑
❑
❑
Fleet size
Fleet type
Number of vehicles by type
In-house maintenance
Use of diesels
GVW class
State, SCF, zip
Purchase influence
For more information, contact Reggie Lawrence at 678-957-1414 or
[email protected].
The Private Fleet Directory
Private Fleets represent approximately 75% of all fleets, but they are typically
harder to identify and reach than For-Hire carriers. Therefore, this extensive
database of Private Fleets is an invaluable resource. For more information, call
Reggie Lawrence at 678-957-1414, or your Fleet Owner sales representative.
For additional advertising information, visit us at advertisers.fleetowner.com.
®
A Penton Media Publication
Sales Staff listing
Reggie Lawrence
CLASSIFIED Sales
Representative
Jeff Kuryla • 859-282-0440
E-mail: [email protected]
C irculation inquiries
866-505-7173
1-847-763-9584 (outside the U.S.)
Managing Director, Sales
8190 Prestwick Circle
Duluth, GA 30097
678-957-1414 Fax: 913-514-3822
[email protected]
David Haggett
P.O. Box 1816
Palatine, IL 60078-1816
847-934-9123
Fax: 847-934-9128
[email protected]
AL, AR, FL, GA, LA, MS, NC, OK,
SC, TN, TX
IL, IN, KS, KY, IA, MI, MN, MO, ND,
NE, OH, SD, WI
William J. Doucette
24 Fieldstone Drive
Holliston, MA 07146
603-236-3310 Fax: 774-759-3020
[email protected]
Woody Newell
14000 S.E. 25th Circle
Vancouver, WA 98683
360-944-6572 Fax: 360-944-8452
[email protected]
CT, DE, Eastern Canada, MA, MD, ME,
NH, NJ, NY, OH, PA, RI, VA, VT, WV
AZ, CA, CO, ID, MT, NM, NV, OR, WA, UT,
WY, AK, HI, Western Canada
RATE POLICY AND CONTRACT PROVISIONS: All advertisements are accepted and published entirely on the
representation that the Advertising Agency and/or Advertiser are properly authorized to publish the entire contents
and subject matter thereof. It is understood that, in consideration of the publication of advertisements, the Advertiser
and/or Advertising Agency will indemnify and hold the Publisher harmless from and against any claims or suits for
libel, violation of rights of privacy, plagiarism, trademark, patent and copyright infringements (including the text
and photographs within the advertisements), and other claims based on the contents or subject matter of such
publication. The Publisher reserves the right to reject any and all advertising, which the Publisher feels is not in
keeping with the publication’s standards, policies and principles. The Publisher reserves the right to add the word
“Advertisement” at the top and/or bottom of, or anywhere within any publication page, that in the Publisher’s sole
judgment, too closely resembles editorial pages of the publication. The Publisher will not be bound by any conditions, printed or otherwise appearing on any order blank, insertion order or contract when they conflict with the
terms or conditions of the publication’s rate card, or any amendment thereof. The Publisher shall not be subject to
any liability whatsoever for any failure to publish or circulate all or any part of the publication issue or issues due to
strikes, work stoppages, accidents, fires, acts of God or any circumstance not within control of the Publisher. The
Publisher is not responsible for the accuracy of any corrections or changes made to any Advertiser’s materials.
AGENCY COMMISSION: 15% of the gross billing allowed to recognized advertising agencies on space, color,
bleed, and position only, provided account is paid within 30 (thirty) days of invoice date. Advertiser’s material
must be prepared in accordance with production specifications to qualify for agency commission. No cash
discounts allowed.
SEQUENTIAL LIABILITY: Advertiser and Advertising Agency are jointly and severally liable for payment. The
Publisher will not release the Advertising Agency from liability even if a sequential liability clause is included in the
contract, insertion order, purchase order, etc.
CANCELLATION POLICY: Neither the Advertiser nor its Advertising Agency may cancel advertising after closing
date. Cancellations prior to closing must be in writing. Verbal cancellations will not be accepted.
®
11 Riverbend Drive South
P.O. Box 4211
Stamford, CT 06907-0211
203-358-9900
■
1-800-776-1246
®
ERROR LIABILITY LIMIT: The Publisher’s liability for any error will not exceed the charge for the advertisement in
question. The Publisher assumes no liability for errors in key numbers, the Reader Service section, advertisers’ index,
or any type set by the Publisher. The Publisher is not responsible for the accuracy of any corrections or changes
made to the Advertiser’s copy/materials.