media kit - Fleet Owner

®
THE INFORMATION SOURCE FOR TRUCKING
2015
MEDIA KIT
American Business
Media:
Jesse H. Neal
Award for
Outstanding
Journalism
American Society
of Business Press
Editors: Award for
Editorial Excellence,
Award forDesign
Excellence
Folio Magazine:
Award for Editorial
Excellence
Trade,Association and
Business Publications
International:
Tabbie International
Award for Design
In Fleet Owner’s long history of market
leadership, it has been recognized by 15
separate and independent studies as #1 in
readership in the truck-fleet market—MORE
THAN ANY OTHER TRUCKING PUBLICATION. Erdos & Morgan, J.D. Power and
Associates, Alfred Politz Research, Hagan
Communications, International Communications Research, and Frontline
Research are among the independent
re­­­search firms to have recognized Fleet Owner
as #1 in its field.
Welcome to Fleet Owner
W
e believe consistency builds great brands. That
standard follows our people, content delivery,
circulation investment, and decades of trusted journalism. Whether it be through our print and digital
subscription products, mobile, social, or late-breaking news
on FleetOwner.com, our mission is to provide essential
insights to your customers and prospects.We exist to move and
advise the industry, delivering new ideas, insights and technologies that will drive the marketplace to better productivity.
Trucking is a $680 billion business. Commercial truck
fleets in the U.S. operate more than 12 million trucks and 3.5
million trailers.This industry serves virtually every sector of
the nation's economy. Fleets fall into two basic categories:
for-hire carriers and private fleets. For-hire carriers haul
freight for profit, providing transportation services for others.Trucking is their primary business. On the other hand,
private fleets operate trucks in order to distribute their own
goods or to provide a service.This segment of the market is
the most challenging to identify because it is hidden within
a large and diverse group of businesses spread across the
U.S. economy. Private fleets make up two-thirds of the
commercial vehicle market.
Our business, along with yours, has changed significantly
over the last decade. We appreciate your trust as we seek to
help you successfully navigate an ever-changing media landscape. Thank you for making us part of your team—and for
the opportunity to continue to help your business grow in
2015 and beyond.
Reggie Lawrence, Managing Director - Truck Group
The Stephen Barr
Awardfor Feature
Writing
Trucking by the numbers
Commercial
Commercial Trucks
12.32 Million
(Class 3-8)
Trucking Operations*
1.61 Million
223,550
For-Hire
Carriers
Heavy-Duty
2.47 Million
1.39 million
Private
Fleets
Medium-Duty
1.14 Million
1-4
Vehicles
189,000
5+ Vehicles
34,550
5+ Vehicles
333,850
1-4 Vehicles
1.06 Million
273,300
Trucks
1.32 Million
Trucks
8.45 Million
Trucks
2.28 Million
Trucks
1.24 Million
Trucks
For-Hire
352,500
Trucks
Commercial
(only)
Light-Duty
6.21 Million
Class 7
26,001 - 33,000 lbs.
GVW
Class 6
19,501 - 26,000 lbs.
For-Hire
117,300
Million
Midrange
2.51 Million
Class 4
14,001 - 16,000 lbs.
GVW
For-Hire
261,800
4.88 Million
Trucks
Light-Duty
6.2 Million
Private
5.85 Million
Trucks
On-Highway
3.53 Million
F
Class 1-2
Under 10,000 lbs.
GVW
Trailers
3.53 Million
For-Hire
352,500
152.4 billion
(2012)
Private
5.85 Million
Private
For-Hire
2.13 Million 1.4 Million
Number of
Class 8 trucks:
2.3 million
(2012)
Class 8 mileage
120.1 billion
(2012)
13.34%
5.32%
11.70%
9.51%
13.68%
25.73%
79.28%
20.72%
100.00%
Total Trailers
933,500
214,600
484,100
325,800
447,500
536,500
2,942,000
590,900
3,532,900
(2013)
American Trucking Trends 2014, American Trucking Assns.
Highway Statistics 2012, Federal Highway
Administration, U.S. Dept. of Transportation
Shipment Value
All Trucking:
$10.038 trillion
T
% Trucks
Tonnage:
9.7 billion tons
American Trucking Trends 2014,
American Trucking Assns.
he commercial-trucking market is a collection of
almost 16 million vehicles—trucks, tractors and
trailers—of all types and sizes, from light to heavyduty, serving all segments of the nation’s economy.
vehicle population
1,644,100
655,500
1,441,100
1,171,600
1,685,800
3,170,100
9,768,200
2,553,400
12,321,600
American Trucking Trends 2014, American Trucking Assns.
The equipment
leets of five or more vehicles make up only
23% of the commercial-trucking market, yet
operate over 80% of all commercial trucks
and all commercial vehicles. Private fleets operate
over six times as many trucks as for-hire carriers.
Total Trucks
(2013 )
Class 6-8 mileage
Total Commercial Vehicles
15.85 Million
The market
0.04%
0.06%
0.50%
1.06%
3.28%
17.86%
22.80%
77.20%
100.00%
American Trucking Trends 2014, American Trucking Assns.
Fuel consumption:
52.7 billion gallons
Class 3
10,001 - 14,000 lbs.
GVW
Sources: Commercial Motor Vehicle Consulting, Fleet Owner Composite Database
% Fleets
(2013)
Private
2.25 Million
Sources: Commercial Motor Vehicle Consulting, American Trucking Assns., National
Private Truck Council, Fleet Owner Composite Database
650
950
8,100
17,150
53,050
288,500
368,400
1,247,300
1,615,700
Revenue:
$681.7 billion
Private
1.02 Million
Note: Light-duty count reflects commercial-only usage; no mixed-use or personal-use vehicles.
# Fleets
American Trucking Trends 2014,
American Trucking Assns.
For-Hire
Private
0.86 Million 1.61 Million
*Operations with at least one Class 3-8 truck; excludes bus-only and trailer-only operations
1000+
500-999
100-499
51-99
21-50
5 to 20
5+ total
1-4
Grand Total
(2012)
Class 5
16,001 - 19,500 lbs.
GVW
Total Commercial
Trucks
12.32 Million
Fleet Size
421.3
billion
GVW
5+ Vehicles
368,400 Fleets
9.77 Million Trucks
Commercial
(Class 3-8)
Trucks
6.11 Million
Class 8
Over 33,000 lbs.
GVW
Total truck mileage:
(2012)
% Trailers
26.42%
6.07%
13.70%
9.22%
12.67%
15.19%
83.27%
16.73%
100.00%
Total Vehicles
2,577,600
870,100
1,925,200
1,497,400
2,133,300
3,706,600
12,710,200
3,144,300
15,854,500
2012 U.S. Commodity Flow Survey, U.S. Dept. of Transportation
% Vehicles
16.26%
5.49%
12.14%
9.44%
13.46%
23.38%
80.17%
19.83%
100.00%
Federal highway user taxes
paid by trucks (2012)
State highway user taxes
paid by trucks (2012)
Commercial trucks’
share of total vehicles (2012)
American Trucking Trends 2014, American Trucking Assns.
American Trucking Trends 2014, American Trucking Assns.
American Trucking Trends 2014, American Trucking Assns.
$17.6 billion
$20.2 billion
12.8%
All Images This Page: Thinkstock
COMMUNICATIONS
FUEL
Does your operation currently
use any alternative fuels?
What percentage of your fleet do
you anticipate will use alternative
fuel five years from now?
Fleets & telematics
Fleets & media
The Channels
14%
16%
10%
What’s being talked about
Source:
60%
Equipment Management
Emerging Technology
Flee
Regulatory
k
toc
ks
hin
t Ow
T
ea
de
r
Source: GE Capital
Su
rv
ey
Renewables and
natural gas
Sullivan
Source: Frost &
ner
R
Yes
No, but we are considering doing so within the next 2 years
No, but we are considering doing so within the next 3-5 years
No, and we are not considering doing so in the next 5 years
Safety &
Health
Recruitment &
Employment
Natural Gas Use
Various
Consumption in the transportation sector
(quadrillion Btu)
Primary energy use by fuel (quadrillion Btu)
4%
19%
9%
12%
3%
45%
Background:Thinkstock
Source: U.S. Energy Information Administration
Source: U.S. Energy Information Administration
67%
Source: C.J. Driscoll & Associates
18%
print
circulation
Buying
power
Fleet Owner delivers soughtafter commercial truck fleet
buyers because our circulation is purpose-built to mirror the commercial for-hire
and private truck fleet market.
Fleet Owner provides the most
extensive readership coverage in
the trucking market of fleets operating five or more commercial
vehicles—which is where nearly
80% of all power units are put to
work.
This is circulation leadership.
This is unit leadership. And it’s
why Fleet Owner brings your
message to more truck fleet buyers in more business locations.
It adds up to the broadest
truck fleet coverage overall and
the deepest coverage of private
fleets.
Quality Numbers
Fleet Size
Subscribers
Fleet Owner is read by nearly 300,000
industry professionals every month.
Units
500 or more vehicles: 4,793 4,052
100-499 vehicles: 11,600 9,756
50-99 vehicles: 11,381 9,697
25-49 vehicles: 19,26416,817
10-24 vehicles: 35,95132,688
5-9 vehicles:
22,01120,882
Total:
105,00093,892
Fleet Owner Subscriber Job Titles:
Total circulation
Business/Industry Classification
For-Hire Trucking:
32,518
Truck/Trailer Leasing: 1,706
Food Mfg/Distribution: 9,838
Sanitation: 3,873
Government:
6,037
Construction/Mining/
Logging/Excavating: 19,179
Manufacturing/Processing: 4,174
Petroleum:
3,068
Public Utilities: 2,670
Retail/Wholesale:
6,879
Services:
6,270
Bus Fleets:
1,986
Other:
6,802
GVW
Class 8: Class 7:
Class 6:
Class 3-5:
Class 1-2: 77,693
45,457
38,900
41,360
59,816
Purchase Influence
28,669
1,463
8,948
3,495
5,412
17,178
3,773
2,714
2,360
6,268
5,817
1,756
6,039
Maintenance
Unit locations
Owner 27%
President 20%
CEO 11%
Operations Manager 7%
Fleet Manager 6%
Vice President 6%
Director of Transportation 4%
General Manager 4%
Maintenance 3%
CFO 2%
Safety Director 1%
Logistics Manager 1%
Other titles 8%
Subscribers regularly read Fleet Owner for...
New product reports
Equipment information
Regulatory news
Breaking industry developments
43%
Technology information
42%
Fleet news
41%
Buyer's Guide
24%
Analysis of industry issues
21%
International industry information 8%
68,943
39,934
34,121
36,541
53,246
Vehicles: Components: Replacement Parts: Tires: Fuels, Oils, Lubricants, Additives: Shop Equipment: Terminal Equipment & Services: Information Systems & Mobile Communications:
Lease/Credit/Finance/Insurance: Source: June 2014 BPA Statement
Quality Readers
76,584
76,107
76,694
76,128
74,450
70,356
64,714
62,127
57,703
74,516 subscribers maintain vehicles at 65,985 locations
70%
66%
59%
These same subscribers also look to FleetOwner.com for...
Read industry news
Find product information
Access industry and supplier links 17%
Search archived articles
17%
Read our blogs
14%
Whitepapers
14%
View photo galleries
11%
Access video
6%
Buyer's guide
6%
Web seminars
3%
71%
49%
Source: Fleet Owner Reader Profile Study 2014
Fleet Owner subscribers spend an average of 48 minutes reading each issue.
editorial
®
The quality
read
2015 Editorial Calendar
Features
Fleet Owner Magazine’s features,
articles and columns are organized by
section to quickly deliver the information
truck fleet managers need.
MANAGEMENT:
Examines the mechanics of running a
truck fleet as a business—everything
from how to hire drivers to dealing with
new government regulations.
Along with feature and news
content, it includes bylined columns on
the topics of economics, safety, fleet marketing, and green trucking.
INFORMATION TECHNOLOGY:
Zeroes in on trucking’s hottest productivity tools—starting with data
gathering right through wireless, software and hardware developments.
Along with feature and news
content, it includes case studies of fleets
deploying new information technologies.
March
April
May
June
July
August
September
October
November
December
Outlook:The Road to the
Self-Driving Truck
Fleet Owner 500
The Hybrid Shop
Breaking the
10-MPG Barrier
Alt Fuels:
The Real ROI
Where's the Innovation
in Medium Duty
New Models 2016
Annual Stats Issue:
Trucking by the Numbers
Tires: Back to Basics
Class 1-8
Equipment Specs
Lubricants:
The Next Oil Change
Fleets of the Year
Smarter Recruiting
Powertrains: Tighter
Integration
Data-Driven
Maintenance
New Trucks for New
Routes
Mid-America:
Talk of the Show
Sleep Tight: Helping
Drivers Rest
The Future of
Truck Stops
Refrigeration Innovation
The Field Service Fleet
Air Disc Brakes
Crossborder Trucking
Light Truck
Report/Specs
Beefing Up Vocational
Trucks
Mapping & Navigating
in 2015
Dealing with
Alternative Fuels
Fine-Tuning Trade
Cycles
Keeping Drivers
Healthy
Technology at the
Fuel Pump
How Smart Are
Smartphones
Freight Security
Smarter Highways
What the Sensors See
Collaborative
Competition
When Disaster Strikes
Regulatory Update
Regulatory Update
Regulatory Update
Regulatory Update
Hardware Reports
Air/Coolant Filters
Fifth Wheels
Refrigeration
Auxiliary Lighting
Trailer Aerodynamics
Idle Controls
Retreads
Inflation Monitoring
Wheels
HD Electricals
Batteries
Oil Filters
Vocational Profiles
Tank
Leasing
Waste Hauling
Municipal
Refrigerated
Field Service
P&D
Wholesale Delivery
Intermodal
Construction
Auto Hauling
Platform
Fleets Online
Fleets Online
Fleets Online
Fleets Online
Fleets Online
Fleets Online
Fleets Online
Fleets Online
Fleets Online
Fleets Online
Fleets Online
Fleets Online
Maintenance Bay
Maintenance Bay
Maintenance Bay
Maintenance Bay
Maintenance Bay
Maintenance Bay
Maintenance Bay
Maintenance Bay
Maintenance Bay
Maintenance Bay
Maintenance Bay
Maintenance Bay
Green Fleet
Green Fleet
Green Fleet
Green Fleet
Green Fleet
Green Fleet
Green Fleet
Green Fleet
Green Fleet
Green Fleet
Green Fleet
Light & Medium Report
Light & Medium Report
Light & Medium Report
Light & Medium Report
Light & Medium Report
Light & Medium Report
Light & Medium Report
Light & Medium Report
Light & Medium Report
Light & Medium Report
Light & Medium Report
Columns
Mike McCarron
Closing the Deal
Light & Medium Report
Closing the Deal
Closing the Deal
Closing the Deal
Closing the Deal
Closing the Deal
David Heller
Safety 411
Safety 411
Safety 411
Safety 411
Safety 411
Safety 411
Safety 411
Safety 411
Safety 411
Safety 411
Safety 411
Safety 411
Kevin Rohlwing
Tire Tracks
Tire Tracks
Tire Tracks
Tire Tracks
Tire Tracks
Tire Tracks
Tire Tracks
Tire Tracks
Tire Tracks
Tire Tracks
Tire Tracks
Tire Tracks
Gary Petty
Private Fleets
Private Fleets
Private Fleets
Private Fleets
Private Fleets
Private Fleets
Private Fleets
Private Fleets
Private Fleets
Private Fleets
Private Fleets
Private Fleets
Tim Brady
Small Business Review
Small Business Review
Small Business Review
Small Business Review
Small Business Review
Small Business Review
Small Business Review
Small Business Review
Small Business Review
Small Business Review
Small Business Review
Small Business Review
Special Sections
Tire Chart
Green Fleet of the Year
Supplements
NPTC Newsletter
NPTC Newsletter
Construction
National Private Truck
Council (NPTC);
Alternative Clean
Transportation Expo
(ACT Expo)
Waste Expo
Bonus Distribution
ALSO ONLINE:
Readers go to www.fleetowner.com daily
to read breaking news reports and blogs
penned by Fleet Owner editors and to
view staff-produced video and photo galleries as well as to access other exclusive
online editorial content, such as back
issue content, reader surveys and multifaceted special reports.
February
Regulatory Update
EQUIPMENT:
Reports on trucks and trailers and their
maintenance—running from extensive
new product coverage to fleet profiles.
Along with feature and news
content, it includes case studies and a
column on tire-related issues by Kevin
Rohlwing.
January
Heavy Duty
Aftermarket Week
(HDAW)
Marketing Services
National Truck Equipment Assn. (NTEA);
Truckload Carriers Assn.
(TCA)
Mid-America Trucking
Show (MATS);
Mid-America Fleet
Forum; Technology &
Maintenance Council
(TMC); Truckload
Carriers Assn. (TCA)
Vehicle Graphics
Equipment & Shop
Buyer's Guide
NPTC Newsletter
Advertising Measurement
Study
NPTC Newsletter
NPTC Newsletter
Great American Trucking
Show (GATS)
American Trucking
Assns. (ATA);
Hybrid Truck Users
Forum (HTUF)
Fleets of the Year
13th Issue
NPTC Newsletter
Fleet Owner Brand Study
Advertising Measurement
Study
ADVERTISING CLOSING DATES
December 5
The Editorial Staff
Jim Mele
editor-in-chief
Nationally recognized journalist, author and editor, joined Fleet Owner in
1986 with over a dozen years’ experience covering transportation as a newspaper reporter and magazine staff writer. Winner of multiple Jesse H. Neal
and ASBPE Awards for editorial excellence.
David Cullen
executive editor
Professional writer and editor working exclusively as a trucking journalist for over 30 years. With Fleet Owner since 1989, he is a recipient
of ASBPE's Stephen Barr Award for feature writing, as well as multiple
Jesse H. Neal and ASBPE Awards for editorial excellence.
January 6
February 5
March 5
Wendy Leavitt
director of editorial & market development
A trucking industry professional with extensive experience in
writing, marketing and public relations, both as a member of
the press and with a major truck OEM. Joined Fleet Owner in
1998. Winner of Jesse H. Neal and ASBPE Awards.
Sean Kilcarr
senior editor
A feature writer and columnist, Kilcarr has been a trucking journalist for over 20 years. Specializes in light- and medium-duty
truck operations and logistics. Winner of multiple Jesse H. Neal
and ASBPE Awards for editorial excellence.
April 5
May 5
June 5
Brian Straight
managing editor
Joined Fleet Owner in May 2008 after spending nearly 14 years
as sports editor and then managing editor of several daily
newspapers. He and his staff won more than two dozen major writing and editing awards. Responsible for editing, editorial
production functions and deadlines.
Elsa Pecoroni
associate art director
A seasoned magazine professional who first joined
Fleet Owner in 1989, she is responsible for planning,
scheduling and production quality of the magazine,
special projects and supplements.
July 6
August 5
September 8
Dan Zeis
senior art director
Has overall responsibility for design of Fleet Owner
and all special projects. A talented designer and
ill­us­­trator, in his 27th year with the publication. Winner of nine
national ASBPE Awards for design, as well as international
TABBIE for design and Jesse H. Neal Award.
David Heller
columnist/researcher
David Heller, CDS, is director of safety and policy for
the Truckload Carriers Assn., responsible for interpreting and communicating industry-related regulations
and legislation to the membership of TCA.
October 5
November 5
Kevin Rohlwing
contributing editor/columnist
With over 25 years of experience in truck tire technology, maintenance and marketing, authors monthly
column on tire-related topics.
Tim Brady
contributing Editor/Columnist
Business coach, trainer and mentor for small to large trucking organizations, Tim Brady provides practical advice in
his monthly column, “Small Business Review.” A former
truck driver and small fleet owner, he has been helping
new and established trucking operations since 2002.
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Rates & General Information
GENERAL
Black & White
1x3x6x
9x
12x
Year Established — 1928. Fleet Owner is published monthly to over 100,000 manPage
17,685 17,076 16,819 16,526 16,283 agers and executives in commercial-trucking fleets of five or more vehicles.
2/3 Page
12,775 12,691 12,594 1/2 Island/Vert.
10,330 10,289 10,233 1/2 Page
9,413 9,356 9,296 9,230 9,144 Advertiser and advertising agency are jointly and severally liable for payment. The
1/3 Page
6,278 6,238 6,187 6,120 6,053 1/4 Page
4,716 Standard Color
4,684 12,449 12,314 The publisher reserves the right to reject any advertising that does not conform to
publication standards.
10,165 10,073 4,635 Publisher will not release any advertising agency from liability even if a sequential
liability clause is included in the contract, insertion order, purchase order, etc. All
invoices are payable in 30 days. No cash discounts are allowed.
4,504 4,571 Advertisers will be billed for lost frequency discounts if, within a twelve (12) month
period from date of the first insertion, they do not use the amount of space upon
which their billing rate was based.
1x 3x 6x Page
19,630 19,435 19,169 18,803 18,446 2/3 Page
15,116 14,986 14,812 14,575 14,368 Act of God, action by any government or quasi-governmental entity, fire, flood,
1/2 Island/Vert.
12,657 12,407 12,233 1/2 Page
12,525 11,582 11,448 1/3 Page
8,614 8,571 8,413 8,349 1/4 Page
7,021 6,994 6,975 6,931 Matched Color
9x Publisher is not liable for delays in delivery and/or non-delivery in the event of an
insurrection, riot, explosion, embargo, strikes whether legal or illegal, labor or
12,174 12,149 material shortage, transportation interruption of any kind, work slowdown, or any
circumstance beyond the control of the publisher affecting production or delivery.
11,302 11,087 3x 6x Page
20,014 19,756 19,435 19,028 2/3 Page
15,527 15,386 15,227 15,015 1/2 Island/Vert.
13,023 12,899 12,775 12,565 1/2 Page
12,083 11,966 11,883 11,741 1/3 Page
8,990 8,954 8,898 8,822 1/4 Page
7,421 7,387 7,337 7,271 4-Color
Publication Trim Size — 7.75" x 10.75"
6,879 Full Page
7.75" x 10.75"
8" x 11"
12x 9x Spread *
15.5" x 10.75"
15.75" x 11"
2/3 Vertical
4.5" x 10"
5.125" x 11"
18,636 1/2 Island
4.5" x 7.5"
N/A
14,776 1/2 Vertical
3.375" x 10"
3.75" x 11"
1/2 Horizontal
7" x 5"
8" x 5.5"
12,433 1/2 Page Spread *
14.75" x 5.5"
15.75" x 5.5"
11,593 1/3 Vertical
2.125" x 10"N/A
1/3 Square
4.5" x 5"N/A
8,733 1/4 Page
3.375" x 5"N/A
6.75" x 9.75"
14.5" x 9.75"
7,184 * We request that words and critical information are not split over the crossover (gutter) in
spreads. Gutter clearance is 0.1875 in.
1x 3x 6x Page
22,707 22,372 21,932 12x Vital advertising matter should be kept at
least 0.25 in. away from trim on all
four sides.
21,423 21,172 2/3 Page
18,211 18,028 17,760 17,394 17,153 PDF Format: Advertisers are encouraged to submit PDF and PDF/X1-a files
1/2 Island/Vert.
15,754 15,593 15,410 1/2 Page
14,785 14,634 14,458 1/3 Page
11,649 11,515 11,400 1/4 Page
10,056 9,988 9,903 Covers
6x Cover 2
23,491 Cover 3
23,175 Cover 4
24,626 Other Frequencies
9x 18x or QuarkXpress™. If submitting application files, provide all supporting graphics
and fonts:
❏ All images and logos should be included either as TIFF, EPS or JPEG
12x ❏ Resolution should be no less than 300 DPI
22,749 ❏ All colors must be converted to CMYK or grayscale (no RGB or spot colors)
22,311 22,533 24x Upload a PDF or zipped application files at http://penton.sendmyad.com
Proofing: Minimally, we require a customer-furnished text and element proof to
assist us in preflighting our customer's digital ad. For Color Match, please mail a
36x 48x digital halftone
SWOP Certified Proof. We cannot guarantee color reproduction on
press without a contract proof.
Black & White
16,157 16,027 15,809 15,548 All advertising material should be addressed to:
Standard Color
18,346 18,083 17,819 17,611 Matched Color
18,446 18,292 17,989 17,701 Kathy Daniels, Advertising Production Manager
Fleet Owner
9800 Metcalf Avenue
4-Color
20,790 20,425 20,027 19,875 Agency Commission: 15% of gross billing allowed to agencies on space, color, and
position. All mechanical costs are non-commissionable. Agency commissions are payable
provided the account is paid within the stated terms of sale.
Overland Park, KS 66212
Phone: 913-967-1828 Fax: 913-514-3686
[email protected]
Regional/demographic advertising space rates are computed by taking the
percentage of circulation and multiplying it by the earned black and white frequency rate. For color ads, applicable color charges will apply.
There is a minimum space charge of $4,110 gross per page. Mechanical charges
apply.
INSERT ADVERTISING
Mechanical requirements and regional advertising available on request.
CLASSIFIED ADVERTISING
Fleet Owner classified ads are published monthly to the full audience. For more
information, call Ellen Rowlett at 800-827-7468. Fax: 913-514-6544
Insert Quantities — Quantity for pre-printed inserts: 112,000. Contact your
Fleet Owner sales representative for regional and demo quantities.
a. Classified ads, per column inch — $148 (2 1/16” x 1”)
Space Charge — Rate based on the earned B&W rate, multiplied by the number of pages. Please contact your Fleet Owner sales representative. There is a
minimum space charge of $4,110 gross per page.
c. Double column ads are 4 5/16" wide.
Weight of Stock — For inserts of four pages or less, maximum weight of stock
is 100 lb. text coated (25" x 38" basis). Check with the Fleet Owner Production
Department for weight of stock for inserts over four pages.
Closing Date — For pre-printed inserts, the 20th of the month preceding month
of publication.
Shipping Instructions for Pre-Printed Inserts — Ship prepaid to:
Jill Seal
Customer Service Representative
R.R. Donnelley
1600 N. Main Street
Pontiac, IL 61764
Phone: 815-844-1461 Fax: 815-844-1326
[email protected]@quebecorworld.com
Insertion order and three copies of the insert should be sent to:
Kathy Daniels, Advertising Production Manager
Fleet Owner
9800 Metcalf Avenue
Overland Park, KS 66212
Phone: 913-967-1828 Fax: 913-514-3686
[email protected]
The issue date and Fleet Owner should be CLEARLY MARKED ON EVERY
CARTON or SKID.
b. The minimum size for a classified ad is one column wide (2 1/16") by 1" deep.
Classified advertising frequency discounts:
5% for 3 months
10% for 6 months
15% for 12 months
d. A
d design is $25 for small ads; $50 for a 1/4-page ad; $75 for a 1/3-page
ad; $100 for a 1/2-page ad; and $200 for a full page.
e. Classified ads are non-commissionable.
f. All Classified ads must be received at Fleet Owner by the 10th of the month
preceding publication. Send all classified advertising material to:
Ellen Rowlett
Fleet Owner
3354 Cold Harbor Drive
Indianapolis, IN 46227
800-827-7468
Fax: 913-514-6544
[email protected]
SPECIAL ADVERTISING OPPORTUNITY
FLEET OWNER BUYER’S DIRECTORY LOGOS
Logo sections are produced in the October Equipment Specs & Buyer's Guide.
Date — October issue (Closing date is August 15)
Dates —
For more information, call Ellen Rowlett at 800-827-7468 or [email protected]
FLEET OWNER LIST SERVICE
The largest industry-wide truck fleet data file totaling over 100,000 commercial
fleets of five or more vehicles. List specifications can be tailored to include the
names of the executives in those fleets, and selectability options include:
There is an extra charge to print the postcard from supplied material. Postcards
do not earn frequency rates, and printing costs are non-commissionable. All inbook postcards must meet the standards in the DMM (Domestic Mail Manual).
Minimum size: 5” x 3.5”
Maximum size: 6” x 4.25”
For more information, contact Reggie Lawrence at 678-957-1414 or
[email protected].
Weight of the card stock must be at least 75#. For binding specifications, please
call the production department.
The Private Fleet Directory
Private fleets represent approximately 75% of all fleets, but they are typically
harder to identify and reach than for-hire carriers. Therefore, this extensive
database of private fleets is an invaluable resource. For more information, call
Reggie Lawrence at 678-957-1414, or your Fleet Owner sales representative.
Preferred Applications: Ad Layouts should be created using Adobe InDesign®
9,756 Full Page Only
prepared for press-optimized printing. For more information on creating accept15,179 14,944 able files, visit http://penton.sendmyad.com. You can download the Penton
14,242 14,025 PDF export setting for Adobe® Creative Suite® here: http://penton.com/sma/
PentonPDFExport.zip.
11,302 11,164 9,841 ISSUANCE AND CLOSING DATES
Fleet Owner is published monthly. Closing date for advertising reservations is the
5th of the month preceding the issue date. Advertising material close is the 10th
of the month preceding the issue date.
Size of Inserts — Delivered folded and untrimmed at 8" x 11". Insert will trim
to 7.75" x 10.75". Vital advertising matter should be kept at least 3/8” away from
trim on all four sides.
7,723 MECHANICAL REQUIREMENTS
Non-Bleed
BleedLive
1x 12x Production Charges — Artwork, mechanicals, and discs will be made up on
order and charged at prevailing rates. Charges are non-commissionable.
BOUND-IN REPLY CARDS
Rates: $5,495 commissionable
Call your Fleet Owner sales representative for pricing information on sizes above
the maximum.
REGIONAL/DEMOGRAPHIC ADVERTISING
Regional/demographic advertising is limited to full page or more advertisements.
Regional advertising must include one or more complete geographical regions
as defined on Fleet Owner's current BPA Audit Statement. All regional advertising will incur a mechanical charge of $995 net per page or $1,495 net per
spread. An additional $250 will be added to the mechanical charge for advertising using only a portion of a region.
❑
❑
❑
❑
❑
❑
❑
❑
Fleet size
Fleet type
Number of vehicles by type
In-house maintenance
Use of diesels
GVW class
State, SCF, zip
Purchase influence
For additional advertising information, visit us at advertisers.fleetowner.com.
®
Sales Staff listing
Reggie Lawrence
CLASSIFIED Sales
Representative
Ellen Rowlett • 800-827-7468
E-mail: [email protected]
C irculation inquiries
866-505-7173
1-847-763-9584 (outside the U.S.)
Managing Director, Truck Group
8190 Prestwick Circle
Duluth, GA 30097
678-957-1414 Fax: 913-514-3822
[email protected]
David Haggett
P.O. Box 1816
Palatine, IL 60078-1816
847-934-9123
Fax: 847-934-9128
[email protected]
AL, AR, FL, GA, LA, MS, NC, OK,
SC, TN, TX
IL, IN, KS, KY, IA, MI, MN, MO, ND,
NE, OH, SD, WI
William J. Doucette
24 Fieldstone Drive
Holliston, MA 07146
603-236-3310 Fax: 774-759-3020
[email protected]
Woody Newell
14000 S.E. 25th Circle
Vancouver, WA 98683
360-944-6572 Fax: 360-944-8452
[email protected]
CT, DE, Eastern Canada, MA, MD, ME,
NH, NJ, NY, OH, PA, RI, VA, VT, WV
AZ, CA, CO, ID, MT, NM, NV, OR, WA, UT,
WY, AK, HI, Western Canada
RATE POLICY AND CONTRACT PROVISIONS: All advertisements are accepted and published entirely on the
representation that the Advertising Agency and/or Advertiser are properly authorized to publish the entire contents
and subject matter thereof. It is understood that, in consideration of the publication of advertisements, the Advertiser
and/or Advertising Agency will indemnify and hold the Publisher harmless from and against any claims or suits for
libel, violation of rights of privacy, plagiarism, trademark, patent and copyright infringements (including the text
and photographs within the advertisements), and other claims based on the contents or subject matter of such
publication. The Publisher reserves the right to reject any and all advertising, which the Publisher feels is not in
keeping with the publication’s standards, policies and principles. The Publisher reserves the right to add the word
“Advertisement” at the top and/or bottom of, or anywhere within any publication page, that in the Publisher’s sole
judgment, too closely resembles editorial pages of the publication. The Publisher will not be bound by any conditions, printed or otherwise appearing on any order blank, insertion order or contract when they conflict with the
terms or conditions of the publication’s rate card, or any amendment thereof. The Publisher shall not be subject to
any liability whatsoever for any failure to publish or circulate all or any part of the publication issue or issues due to
strikes, work stoppages, accidents, fires, acts of God or any circumstance not within control of the Publisher. The
Publisher is not responsible for the accuracy of any corrections or changes made to any Advertiser’s materials.
AGENCY COMMISSION: 15% of the gross billing allowed to recognized advertising agencies on space, color,
bleed, and position only, provided account is paid within 30 (thirty) days of invoice date. Advertiser’s material
must be prepared in accordance with production specifications to qualify for agency commission. No cash
discounts allowed.
SEQUENTIAL LIABILITY: Advertiser and Advertising Agency are jointly and severally liable for payment. The
Publisher will not release the Advertising Agency from liability even if a sequential liability clause is included in the
contract, insertion order, purchase order, etc.
CANCELLATION POLICY: Neither the Advertiser nor its Advertising Agency may cancel advertising after closing
date. Cancellations prior to closing must be in writing. Verbal cancellations will not be accepted.
®
11 Riverbend Drive South
P.O. Box 4211
Stamford, CT 06907-0211
203-358-9900
■
1-800-776-1246
®
ERROR LIABILITY LIMIT: The Publisher’s liability for any error will not exceed the charge for the advertisement in
question. The Publisher assumes no liability for errors in key numbers, the Reader Service section, advertisers’ index,
or any type set by the Publisher. The Publisher is not responsible for the accuracy of any corrections or changes
made to the Advertiser’s copy/materials.