The Festival of Christmas Trees – 2010 edition

The Festival of Christmas Trees – 2010 edition
The Festival of Christmas Trees
The Festival of Christmas Trees is a fundraising event
that Save the Children Romania organizes every year,
the central moment of which is a special auction of
Christmas trees, created exclusively for this occasion
by some of the most well–renowned Romanian
designers.
As one of the attractions of the social calendar of the
season, the Festival of Christmas Trees sustains the
educational programs developed by Save the
Children Romania for the benefit of disadvantaged
children.
Save the Children Educational Centers
The Educational Centers are for children who have not been
enrolled in school, for those who have outgrown the age of
attending mainstream education or have dropped out of
school in various stages, and those who are at risk of
dropping out of school due to a poor family situation.
Most of the children come from families who do not have the
economic capacity to cover the needs for school (uniforms,
school bags, stationery, books etc.) and are forced to work for
contributing to the family income.
These children have neither the time nor the family support to
learn or to do their homework, so they need help to cope with
the class level and not to drop out of school.
Save the Children - Educational Programs
Thanks to the funds collected at the 2010 edition
of the the Festival of Christmas Trees, 3,020
children and their parents benefit from
social and educational services (school
dropout prevention programs and social
integration of disadvantaged children
programs), as follows:
•
640 children benefit from The Second
Chance program;
•
1900 children attend the School after
School program;
•
480 children benefit from the Preschool
Education program.
Results of the 2010 edition
The funds collected at the 2010 edition of the
Festival of Christmas Trees came from the
pre-event sponsorship, from the auction
of the trees created by 19 designers, by the
children from Mark Twain International
School of Bucharest, the European School
of Bucharest and Save the Children
Romania and also from selling raffle
tickets at the Gala Evening and amounted
to 274,490 Euro.
Expectations 2011 - 2012
In 2010, Save the Children Romania took up the
endeavouring task of including 7953
disadvantaged children in school integration
& reintegration programs, conducted through
the 43 educational centers, which operate in
39 cities.
With the help of our sponsors, the children receive
educational support, psychological, social
and legal counselling and also, material
support for their families.
The Christmas Tree created by the children
and volunteers for the 2010 edition
The biggest amount, 25,000 Euro, was bid for
the tree imagined by children from Save
the Children, through the generosity of
Mr. Marius Ivan (10,000 Euro) and
Henkel Romania (15,000 Euro).
The tree, made up in a pyramid shape ​from
twisted pages of books, covered with
large colorful winged butterflies, was
created thinking about the stories that
make childhood a magical realm.
The tree remained, according to the tradition,
at Save the Children headquarters.
Some of the Christmas Trees – 2010 edition
Ana Wagner
Mark Twain
International
School
Ingrid Vlasov
Some of the Christmas Trees – 2010 edition
Victoria 46
Lajos Ugron
The Evening Gala – December 9, 2010
The House of Parliament
The Evening Gala was, as every year, a high-class event,
when the refinement and the good taste accompanied the
crystalline voices of children, in a warm and friendly
atmosphere, of empathy with the children who live in
vulnerable social environments.
The guests enjoyed a unique show, presented by children
assisted within Save the Children’s programs together
with Smiley & Band, a special dinner, with a special
menu and they had the chance to win the raffle products
and services offered by sponsors.
The master of ceremonies was Andi Moisescu, as usual, which
lead the auction of the Christmas trees.
Generosity and involvement
„For ten years, the Festival of Christmas Trees brings
joy in the lives of children for whom even the
smallest desires are hardly fulfilled.
With the great support of renowned designers, of
reputable companies with social involvement and
of the personalities from various fields, Save the
Children Romania managed to go directly to these
children, helping them to go to school.
Nothing is more important than the contribution we
have in bringing normality in the life of a child ”.
Gabriela Alexandrescu
Executive President
The Organizing Committee – 2010 edition
Andreea Raicu
Andi Moisescu
TV Producer
Bianca Dordea
Comm. Manager, BRD-GSG
Corina Barladeanu
Manager, 2activePR
Gabriela Terchila
Managing Director Proximity
Liviu Sfrija
President, Henkel Romania
Alexandra Gatej
Tereza Munteanu
Managing Partner, Wunderman
The designers - 2010 edition
The trees for the Festival of Christmas Trees - 2010 edition
were created by: Wilhelmina Arz, Irina Marinescu,
Lena Criveanu, Venera Arapu, Stephan Pelger,
Oxette, Victoria 46, Mihaela Glavan, Rita Muresan,
PhD. Alexandru Ghildus si Mihnea Ghildus, Ana
Wagner, Cristian Samfira, Iris Serban, Claudia
Castrase, Ingrid Vlasov, Lajos Ugron, Valentin
Vartosu, Andreea Musat, Rhea Costa & Malvina
Cervenschi.
There were also Christmas Trees created by the children
from Mark Twain International School, from the
European School of Bucharest and from Save the
Children Romania.
Rita Muresan
Sponsors – 2010 Edition
Save the Children Supporter: BCR
Main Sponsors: BRD-Groupe Société Générale,
Henkel, ENEL, Class Living, EDPR, Five’s
International, Renovatio Solar
Secondary Sponsors: Banca Românească, Banca
Transilvania, Porsche România, Privileg
Catering
Sponsors: Apa Nova Bucureşti, Carrefour
România, Certinvest SAI, Energy Holding,
Ericsson România, EximBank, Farmaciile
Catena, Germanos Telecom România,
Kaufland România, Michelin România, Oscar
Downstream, Romsys, TPA Horwath, TTS
Group
Sponsors in products
or services
AutoItalia, B&B Collection, BDG, Casa
Isarescu, Centrul Medical Medsana, Cocor
Store, Coty Cosmetics Romania, Cristalex,
Dent Estet, DIFFstudios, FC Dinamo
Bucuresti, I.D. Sarrieri, JW Marriott Bucharest
Grand Hotel, Magnolia Spa, My House, Oxette
Romania Jewels & Watches, P&G Beauty,
Paralela 45, Patron, Pernod Ricard Romania,
Proximity, Puma, Republika Interactive,
Restaurant Noblesse, Rhea Costa & Malvensky
Charms, Romfilatelia, Roton, Vel Pitar, Vinaria
Purcari, Vinexpert, Wagner - Arte Frumoase si
Povesti, Whirlpool Romania, Wunderman.
Media Coverage
The event enjoyed a large visibility, both in
the traditional media and in the online
environment.
TV: Realitatea Tv, Pro Tv, TVR 1, Antena 1,
TVR Cultural, Senso Tv, Prima TV
News Agencies: Reuters, Mediafax, Agerpres,
Amosnews, NewsIn
Magazines: Viva, Unica, Business Magazine
Newspapers: Gândul, Adevărul, România
Liberă, Evenimentul Zilei, Cancan
Media Parteners: gandul.info, România Liberă,
ziare.com, Viva, Mediafax, Wall-Street,
imphoto.ro, Ziarul Financiar
The online Auction
As an innovation in the 2010 edition, the Festival of
Christmas Trees entered the online environment, due
to an initiative of 10 bloggers who joined the cause
of the disadvantaged children.
Th online project was designed to continue the traditional
auction from the Evening Gala, so that every blogger
created a Christmas tree for the online auction
organized on her/his blog, adding the funds
collected to the amount gathered at the Festival of
Christmas Trees 2010.
www.danielraduta.ro
Thank you!