The diamond experience in Amsterdam

The diamond experience
in Amsterdam
Gassan Dam
Square
Gassan Diamonds
Gassan Plaza
Choices by DL
DIAMONDS
The name diamond comes
from the Greek word ”Adamas”,
which means ”the invincible”. It
is a mineral composed of pure
carbon, transformed into diamond over a long period of
time with the help of enormous
heat and pressure. It is the hardest substance known to man.
Diamonds were first found in India, some 2.500 years ago. Among
the diamonds found there were the world famous KOH-I-NOOR
and the blue HOPE diamond. Today the primary sources of diamonds are Africa, Australia, South America and Russia.
The majority of the diamond mining is controlled by the Beers,
which is based in South Africa. The rough diamond is distributed
by the Diamond Trading Company in London. Of all diamonds
found, roughly 80% is suitable for industrial purposes and only
the remaining 20% for jewellery.
The diamonds in the mines are normally found in a blue rock, called kimberlite. Pieces of this rock are taken from the mines, passed through a crushing plant and led over rotating grease tables
where the rock is separated from the diamonds. Since diamonds
have an affinity for grease, they
will stick to the tables while the
rock is washed away.
There are three stages in transforming these rough diamonds into
the brilliant, glittering gems that
are used for jewellery: sawing, shaping and polishing. The most popular cut of diamond is the brilliant
cut, the round shape which has
fifty-seven facets.
Gassan 121
For several generations the diamond polishers at Gassan
Diamonds have perfected the
art of creating optimal life to
the brilliant cut diamond. The
polishers work on the symmetry of the diamonds and the immaculate finish of each of the fifty seven facets with only one goal
in mind: perfect beauty. Therefore Gassan proudly presents the
next step in perfection; the Gassan 121, worldwide patented by
Gassan Diamonds. This brand new cut has one hundred and
twenty one facets, sixteen additional facets on the top and forty
eight extra on the bottom in comparison to the traditional round
brilliant cut. The placement of the additional facets gives optimal
light reflection and
is a true must see
during your trip to
Amsterdam, City
of Diamonds for
over more than
400 years.
...And remember: ”A diamond is forever”.
Royal Delft workshop and extensive collection
available at Gassan Diamonds.
www.royaldelft.com
Right in the heart of
Amsterdam, opposite the
Royal Palace, you will find
Gassan Dam Square, the
largest jewellery shop in
Holland.
In the tradition of 400
years ”Amsterdam City of
Diamonds”, the craftsmanship of our experts will
bring the beautiful world
of diamonds alive. Our
multilingual staff will give
detailed advice. Gassan
Dam Square offers you in
addition to the large
collection of loose diamonds and jewellery, an
extensive collection of 34
top brand watches, such as Rolex, Cartier, Chopard,
Breguet, Blancpain, Jaeger-leCoultre, Tag Heuer,
Vacheron Constantin, Tamara Comolli, Mikimoto,
Choices by DL and many others. Every purchase
comes with a certificate of guarantee.
Open 7 days a week from Mon. till Sat. 10.00 a.m.
till 06.00 p.m.; Sun. 11.00 a.m till 06.00 p.m.
And shopping nights.
Gassan Diamonds,
a family owned
business, is located in a beautifully restored factory
building in the
center of Amsterdam. Originally it
was built in 1878
as a steam driven
diamond factory
and at the time with 400 polishers the largest of
its kind in the world. Nowadays visitors have the
opportunity to view the diamond polishers at
their craft, while multilingual staff explains where
diamonds are found and how rough diamonds
turn into dazzling brilliants. In a showroom loose
polished diamonds are shown in various sizes
and qualities as well as an extensive collection of
jewellery.
Gassan Diamonds has an in-house workshop
where jewellery is designed and settings can
be adjusted within minutes. With a coffeeshop,
located in the former boiler house on the premises, offering complimentary drinks, a beautiful
gift shop with an elaborate collection of trendy
jewellery & brand watches and private parking
facilities Gassan Diamonds provides a unique
opportunity for both individual and group visits.
Stops for tourist coaches and canal company.
Open 7 days a week from 9.00 a.m. until 5.00 p.m.
Looking for an original piece of jewellery, a stylish
watch, trendy Custom Jewellery or that special present for that special occasion? Gassan Plaza offers
you the perfect combination of luxury, quality and
excellent service in the dynamic international
atmosphere of Amsterdam Airport Schiphol. Before
take off or after touch down, visit our ideally located Jewellery Store at Schiphol Plaza. We carry an
international collection of renowned brands: Tag
Heuer, TW Steel, Tissot, Breitling, Guess, Choices
by DL, Swarovski, Le Chic, Hot Diamonds, Ti-Sento,
Buddha to Buddha and many other brands. Our
multilingual staff is excellently trained to guarantee the best possible service to our clients. Loose
diamonds can be set while you are waiting! Gassan
Plaza is located in Arrival Hall 3.
Open 7 days a week from 7:00 a.m. until 10:00 p.m.
Choices by DL is best described as "a jewelry
wardrobe in a box," and for good reason. Through
a simple system one can change the color of gold
and the color of semi- precious stones. Every
piece of jewelry consists of three separate and
interchangeable parts: the base, which is made
out of 18kt. gold; the bezel, which is also made
out of 18kt. gold and is included in the set in
three different colors of gold, namely white, yellow, and rose; and six different colored natural
gemstones that complete the Choices by DL sets.
It is very practical that by mixing and matching
these components you can coordinate your jewelry to go with all your outfits.
Open 7 days a week from 9.00 a.m. until 5.00 p.m.
Rokin 1-5 (Dam), 1012 KK Amsterdam, Holland.
T +31 (0)20-624 57 87, F +31 (0)20-625 12 20
E: [email protected]
Nieuwe Uilenburgerstraat 173-175 1011 LN Amsterdam
T +31 (0)20-622 53 33, F +31 (0)20-624 60 84
E: [email protected]
Vertrekpassage 214, 1118 AV Airport Schiphol
T +31 (0)20-405 99 51, F +31 (0)20-601 54 23
E: [email protected]
Nieuwe Uilenburgerstraat 173-175 1011 LN Amsterdam
T +31 (0)20-622 53 33, F +31 (0)20-624 60 84
E: [email protected]
OPEN: 7 DAYS A WEEK
VAT REFUND FOR NON-EC RESIDENTS
www.gassandiamonds.com
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© KIKA B.V.
WATERTJE 8, 2381 EE ZOETERWOUDE
TELEFOON (071) 580 37 08
DE UITGEVER/MAKER IS NIET AANSPRAKELIJK VOOR SCHADE DIE HET
GEVOLG ZOU ZIJN VAN VERKEERDE GEGEVENS OP DEZE KAART.
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Gassan Dam Square
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Gassan Diamonds
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Choices by DL
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Stopera: City Hall/Opera House
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Rembrandthouse
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Hermitage
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Jewish Historical Museum
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Skinny Bridge
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Artis - Zoo
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Hortus Botanicus
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Fleamarket (Waterloo Square)
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Scheepvaart Museum - Historical ships
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Central Station
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Passenger Terminal Amsterdam
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Madame Tussauds
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Royal Palace
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Anne Frank House
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Amsterdam Museum
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Munt Tower
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Flowermarket (Singel)
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Antique Shops (Spiegelgracht)
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Rijksmuseum
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Van Gogh Museum
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Municipal Museum
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Concert Hall
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Albert Cuyp - Street market
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RAI Congress Centre
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Gassan Plaza
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OPEN: 7 DAYS A WEEK
www.gassandiamonds.com