Volume 10 - DeGem Diamond

Contents
| VOLUME 10
Statement of Luxury
P.9
COVER STORY
YÒU Tassel
Diamond Ring
P.5
04
ROMANCING DIAMONDS IN
FASHION
DeGem in collaboration with Rio Tinto, one of
the world’s largest diamond producers bring you
two glittering new Soleluna collections where
diamonds meet fashion.
COLOURFUL STORIES
08
PURPLE PLEASURES
Purple is usually associated with wisdom, luxury
and gracefulness. DeGem shares a few of our
favourites from the world of precious gemstones.
HOT NEWS
P.10
10
STACK IT UP!
Seen gracing the wrists of top celebrities and on
fashion runways, stackable bangles is a dynamic
and great way to add style to your wardrobe.
BRAND NEWS
11
FOREVERMARK DIAMONDS
DAZZLE AT THE TOP OF
HONG KONG
BRAND NEWS
14
P.14
THE FINE ART BEHIND
VICTOR MAYER
With specialized experience spanning over 4
generations, Victor Mayer has been producing
luxury and artistic enamel jewellery for over 120
years.
| VOLUME 10
Infinity® Precious
P.16
Fortune Gold Monkey
Pendant
BRAND NEWS
16
INFINITY WEDDING BANDS
Timeless, Enduring Symbols of Love
P.19
Dragon and Phoenix
Pendant
P.20
SPECIAL REPORT
19
GOLD RUSH
A symbol of wealth, power and financial stability,
gold is highly valuable and sought after.
BRAND NEWS
20
GOLD COLLECTION
In honor of the ever energetic, witty and clever
Chinese zodiac in 2016, DeGem launches its
new auspicious jewellery collection to usher in the
Year of Fire Monkey.
EVENTS
23
A Gathering of VIPs at DeGem
A Glamorous Evening - Lazare
Diamonds
Media Preview of The Paradiso
Catch up with the latest happenings in DeGem.
SHOWCASE
28
BLOOMING CLOUD
A magnificent flawless certified 21ct clam pearl
depicting the moon is set amidst the wispy curls
of clouds, entrenched in sparkling diamonds
and sapphires.
Blooming Cloud
P.28
BRAND NEWS |
Celebrities and Jewellers Gather ‘Hand-in-Hand’ for the Launch of Forevermark’s
‘The Promise’ Exhibition
O
ver 200 Hong Kong celebrities and VIP
guests gathered at the Sky100 Hong
Kong Observation Deck for the launch of
Forevermark Diamonds’ exhibition called
“The Promise”. Forevermark, a member of
the De Beers Group of Companies, celebrates
the brand’s on-going campaign of ‘The
Promise’ for the fifth year in 2015, focusing
on the gesture of hand-holding.
DeGem was invited by Forevermark to
participate at the launch of the three-day
exhibition in Hong Kong, where the jeweller
launched its new collection called ‘Revel for
Forevermark’, inspired by the campaign’s
hand-holding theme.
The exhibition does not only highlight the
beauty of Forevermark diamonds, but also
benefited ‘Nobel Prize Winner’ Professor
Charles Kao and Gwen Kao’s Foundation for
Alzheimer's Disease through a special school
A model wearing DeGem’s new
‘Revel for Forevermark’ masterpiece
collection, consisting of a stunning
convertible necklace / bangle with
a matching statement bracelet,
earrings and an over 2-carat ring
art competition, organized in collaboration
with the Junior Achievement Hong Kong, to
raise the awareness of the disease in the island.
Against the 360-degree splendor of Hong
Kong’s skyline, the picturesque view was
augmented by a display of over 200 dazzling
carats of Forevermark diamond jewellery
pieces from around the world, a fascinating art
exhibition and a bustling party atmosphere.
Celebrities contributing to the exhibition
consisted of acclaimed singer Alex To and wife
Ice Lee; famed model Cara G and husband,
photographer Jesper Mcilroy; well-known
director Sean Lee-Davies; provocative author
Daisy Wong; and award-winning jeweller
Karen Lee.
11
| W ING OF HOPE
Pictures from left to right:
Stephen Choong, Janet Yeo, Toh Puan Dato’ Seri Hajjah Dr. Aishah Ong, and Charles C Rosario
L
azare Diamonds® and DeGem collaborated in a 3-month corporate social
responsibility campaign to raise funds for
NASAM – National Stroke Association of
Malaysia. According to a study by NASAM,
stroke is the leading cause of adult disability
and is the largest cause of death in Malaysia
after heart disease.
In support of NASAM’s stroke prevention
awareness and rehabilitation efforts, DeGem
pledged to donate RM50 to NASAM for
every RM5,000 purchase of Lazare
Diamonds® in all its boutiques nationwide
from May to August 2015.
18
This noble campaign raised a total of
RM30,000 to the association. Toh Puan
Dato’ Seri Hajjah Dr Aishah Ong, Patron of
NASAM, and Ms. Janet Yeo, its President,
received the cheque from Mr. Stephen
Choong, Executive Director of DeGem.
The ‘Wing of Hope’ campaign included a
lucky draw where customers who purchased a
minimum of RM 5,000 worth of Lazare
Diamonds® stood a chance to win a limited
edition ‘Wing of Hope’ diamond necklace.
The lucky winner, Datin Shirley Tan Pei Ling
was presented the diamond necklace at the
Lazare Annual Gala Dinner.
Different Facets
of Gold
I
SPECIAL REPORT |
t is often a common misconception that
yellow gold jewellery is more valuable
than white gold jewellery. In fact, an 18k
yellow gold chain has exactly the same amount
of gold content as any other 18k white gold
chain – that is 75%. As such, there is actually
no monetary difference on value when
comparing these varieties of 18k jewelleries.
Due to the growing popularity of diamond
jewelleries especially diamond engagement
rings in the early 1930s; white gold was first
produced as a substitute for platinum. Its
brilliance and neutral colour makes it excellent for diamond and gemstone settings as the
colour does not interfere with the natural
body colour of gemstones.
White gold jewelleries have the same properties
as yellow gold. However, it has been mixed
with other precious metals to form an alloy
which makes it that particular white hue. The
mixture may contain other precious metals
such as palladium, zinc, nickel or platinum.
White gold also comes with an amount of
rhodium content which provides additional
protection and a beautiful brilliant chrome
-like whiteness to jewelleries.
Demand for the alternative metal began to
grow from then - as platinum was scarce and
often required additional care while working
with due to its higher melting point (over
2000 degrees Celcius, whereas gold melts at
about 1000 degrees Celcius). In 1970s, another
spurt of demand drastically grew for white
gold due to shortages of platinum.
Did You Know?
How to care for your gold?
Gold prices are currently higher than Platinum
[spot prices of Gold at $1174.13 ; Platinum at
$1080.00– as of June 2015], despite the latter
being more than ten times rarer than gold.
This reflects a continuous high demand
for gold worldwide. Gold is ever
resilient as it is a limited tangible
asset, protected against
currency devaluations
and inflations.
Although it is difficult to tarnish, gold being a
natural element can also be affected by harsh
chemicals such as detergents and chlorine.
DeGem recommends the removal of jewellery
when in contact with chemicals to avoid any
damage. When not worn, it is a good idea to
store your gold jewellery in soft cloth bags to
protect and prolong its luster. If you would like
a complimentary cleaning service by our
professionals, come by any DeGem boutique
and ask us for more tips on how to care for
your jewellery.
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| BRAND NEWS
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EVENTS: DEGEM CELEBRATES 35TH ANNIVERSARY
DEGEM CELEBRATES
35TH ANNIVERSARY
In 2015, DeGem joyously and proudly
celebrated our 35 years of bringing jewellery
connoisseurs beautiful handcrafted jewelleries
with our VIP customers across our DeGem
boutiques. Invited guests enjoyed an array of
canapés while trying out the latest collections
featuring a wide array of coloured diamonds,
exotic conch pearls and one-of-a-kind masterpieces.
23