media kit - The Village Journal

2014
2008 GOLD ADDY® AWARD
PUBLICATION DESIGN SERIES
BEST OF SHOW FINALIST
2011 SILVER ADDY® AWARD
MAGAZINE DESIGN
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MEDIA KIT
The Village Journal at Haile Plantation
is an award-winning quarterly
publication aimed to help readers
experience the magnificence of the
Haile Plantation community and
its surrounding areas. By featuring
inspirational writing, incredible design
and intriguing photography, The
Village Journal showcases the charm
and comfort of Gainesville’s premiere
residential and business areas.
Haile Plantation and surrounding area
residents turn to The Village Journal
for coverage of community news and
events, as well as health, fitness, travel,
lifestyle, food, finance and Real Estate
related topics. Distributed specifically
to a large number of affluent readers
and active businesses, The Village
Journal is Gainesville’s ultimate
community lifestyle magazine.
DEMOGRAPHICS
SEX
AGE OF AUDIENCE
MARITAL STATUS
YEARLY HOUSEHOLD
INCOME
Male 48.97%
Female 51.03%
0-1727.42%
18-24 14.53%
25-348.47%
35-4411.15%
45-5415.25%
55-6411.61%
65+11.58%
Married59.66%
Single40.34%
$50,000+65.12%
$100,000+35.96%
AVERAGE
AGE
36 Years Old
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AVERAGE
HOME VALUE
$102,099
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CO NTACT: KI L TY B R YSO N / KI L TY@TH E VI L L AG E J O UR NAL.COM
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CIRCULATION & DISTRIBUTION
Total Distribution: 12,000 per quarter
CIRCU LATION AND DISTRIBUTION
The Village Journal at Haile Plantation is a digest size, full color, quarterly publication containing both
editorial and advertising content. Our publication is free to the public with a circulation of 12,000 per quarter.
Approximately 5,500 copies are direct mailed to area residents, while the remainder are distributed in places of
business in the Southwest sector of Gainesville.
5%
40%
Real Estate Professionals and
New Resident Packages
Home Delivery: Direct mailed
to every Haile Plantation
resident. Additional home
delivery to Town of Tioga and
other demographically select
neighborhoods in Gainesville.
10%
High-Profile Events:
Grand openings, charities,
entertainment, festivals
and sports.
30%
Targeted Distribution:
Haile Village Center, Haile Market
Square, Millhopper Shopping Center,
Tioga Town Center, Kanapaha Station,
Thornebrook Village, Tower Square,
select Archer Road merchants and
Gainesville Regional Airport
15%
Publix Supermarkets:
Complimentary
issues are available
to over 100,000
Gainesville Publix
customers per week.
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*Percentages may vary based on distribution needs.
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CO NTACT: KI L TY B R YSO N / KI L TY@TH E VI L L AG E J O UR NAL.COM
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D IR ECT MAIL COVERAGE
The Village Journal at Haile Plantation direct mails approximately 5,500 copies to area residents in the
southwest sector of Gainesville. Neighborhoods including Haile Plantation, Town of Tioga, Wild’s Plantation,
Cambridge Forest, Longleaf Village and surrounding communities receive the quarterly publication directly in
their mailboxes.
TOWN OF
TIOGA
WILD’S
PLANTATION
CAMBRIDGE
FOREST
BILTMORE
HAILE
PLANTATION
LONGLEAF
VILLAGE
Area of Direct Mail Coverage
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D IGITAL ADVERTISING
Computer Browser
970 X 90
300
X 250
Tablet
Phone
DIGITAL ADS FOR
THEVILLAGEJOURNAL. COM
970 X 90
970 X 90
Homepage Leaderboard
————————————————————————————
970x90 Pixels
Homepage Rotating Sidebar Banner
————————————————————————————
300x250 Pixels
300 X 250
Through thevillagejournal.com, we deliver timely,
community-based content to readers, offering
advertisers the ability to reach our loyal readers
through both print and digital platforms, thus creating
additional advertising opportunities and a more
engaged experience for readers.
970 X 90
300
X 250
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ADDITIONAL FEATURES
E N G A G E YOUR AUDI EN C E
at the moment
of peak interest.
HOW IT WORKS: Readers point their smartphone at your ad, and are instantly connected
to interactive content that is engaging and relevant. Readers can discover and explore
what they’re looking for, instantly giving them access to your product or service.
CH OOSE YOUR MOBILE EXPERIENCES:
Instant Connection - Connect readers directly to your website
or a video.
————————————————————————————————————————
• With simply holding the smartphone over your ad, readers are directed to your
website or video* in seconds.
$75 for 3 months
$90 for 6 months
Get 20% Off
Pop-up Offer - Readers are prompted to redeem a customized
special offer.
————————————————————————————————————————
• Coupons • Contests • Social media connections • Video promotions
$75 for 3 months
$90 for 6 months
Custom Exprience - Readers are offered a range of options, making it
a tailored experience for each user.
————————————————————————————————————————
• Custom interactive banner • Watch a video* • View map location
• View nearest location • Make a phone call • Send an email • Create a calendar event
• Share a message: Facebook, Twitter, Email and Pinterest
$139 for 3 months
$155 for 6 months
*Video production available. Estimate provided based on scope of work.
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POLICIES
B I L L I N G AND TERMS
Accounts are billed immediately upon
issue of publication. Advertisers will
pay either the amount due in full or
per issue. Installment issue due at
time of signing agreement. Accounts
unpaid after a 30 day period shall
bear a fee of $25.00 or 1.5% interest
per month late (whichever greater)
until balance has been paid in full.
P AYM E NT
All payments must be received
by check or credit card (Visa &
MasterCard) made payable to The
Village Journal and mailed to:
The Village Journal, 105 S.W. 128th
Street, Suite 200, Newberry, Florida
32669. Prices reflect discount for
paying by check.
P R E F E R RED PLACEMENT
Any requested position of
advertisement is not guaranteed
unless noted in contract. Publisher
reserves the right to accept or
decline all advertising for any reason.
AGE N C Y CO MMIS S IO NS
All stated rates are net. Agencies
recognized by The Village Journal
must add their commission to the rack
rate price.
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