InStream VideoAdvertising ProSieben.de

Ein Unternehmen der ProSiebenSat.1 Media AG
Unterföhring, December 2013
InStream Video Advertising
ProSieben.de
ProSieben.de Video Total Supply
Parts of the successful shows of ProSieben are now available as video clips and full episodes on ProSieben.de!
Popular formats like Red! or Galileo, US-Series like Grey‘s Anatomy and German highlights like Popstars are available as
full episodes.
Multiple video clips with exclusive material, parts of the full episode formats and a lot of other shows complete the supply.
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ProSieben.de Video Placement Units
Video Placement Units ProSieben.de
Advertising formats
Supply Online
Views
in Mio.
Unique User
in Mio.
PreRoll
Video
11.37
2.57
Cinema & DVD
0.05
Music & CD
Movies & Series
MidRoll
Pre/
MidRoll
PostRoll
Overlay
PreSplit
Break Ad
●
●
●
●
●
●
●
2013-11
●
●
●
●
●
●
1.78
2013-11
●
●
●
●
●
●
1.30
0.17
●
●
●
●
●
●
Comedy
2.53
0.50
●
●
●
●
●
●
Stars & Lifestyle
4.04
0.53
●
●
●
●
●
●
Knowledge
1.67
0.25
●
●
●
●
●
●
TVtotal
1.89
0.46
●
Taff
1.14
0.20
●
●
●
●
The Voice of Germany
Video Kombi
7,50*
0,62**
●
●
●
●
Channels
Formats Online
●
Supply Multiscreen
Video
14.50
●
Source: VideoViews own data per month SevenOne Media;
Unique User single month, adults 14+, AGOF internet facts 2013-10
*Forecast period 2013 | **Unique User in millions, AGOF internet facts 2012-12, time period single month
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●
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ProSieben.de Sociodemography
Sociodemography
Share of Structure in %
male
female
14-19 years
20-29 years
30-39 years
40-49 years
over 50 years
55
45
22
39
16
13
10
under 1.000€
1.000 - 3.000€
more than 3.000€
no graduation
jr. high school / sec. school
academic graduation
in training
employed
not employed [anymore]
18
47
35
9
49
42
37
51
12
Source: Unique User Ø-month, adults 14+, AGOF internet facts 2013-10
4
Channels and formats
Channels
Movies & Series
Stars & Lifestyle
•
Under the dome
•
taff
•
How I Met Your Mother
•
red!
•
2 Broke Girls
•
The Voice of Germany
Stars & Lifestyle
Comedy
Knowledge
•
TVtotal
•
•
Switch Reloaded
Galileo
Cinema & DVD
Music & CD
Movies & Serien
A lot of formats can be booked seperately.
Separate bookable formats are underlined.
Comedy
Germany‘s Next Topmodel: VideoCombi from ProSieben and MyVideo
6
Cinema & DVD: Taste and Additional Information
Trailer of the latest movies and DVD & Blue-Ray releases are
bundled to one placement unit.
Clips with highlights and additional information complete the
supply.
Unique Users:
2013-11
VideoViews:
0.05 Mio. p.m.
Source: VideoViews own data per month SevenOne Media;
Unique User single month, adults 14+, AGOF internet facts 2013-10
7
Movies & Series: Best of Series
Movies and Series integrate the offer of all series of
ProSieben.de.
Full episodes and short clips on demand of the latest formats
are available for free.
Unique User:
0.17 Mio. p.m.
VideoViews:
1.30 Mio. p.m.
Source: VideoViews own data per month SevenOne Media;
Unique User single month, adults 14+, AGOF internet facts 2013-10
8
Comedy: ProSieben entertains you
Comedy bundles all comedy formats in one placement unit.
Multiple clips and full episodes are available for free on
demand.
Highlights like Switch Reloaded can be booked separately.
Unique User:
0.50 Mio. p.m.
VideoViews:
2.53 Mio. p.m.
Source: VideoViews own data per month SevenOne Media;
Unique User single month, adults 14+, AGOF internet facts 2013-10
9
TVtotal
Entertainer Stefan Raab tries everything to tease his
prominent collegues. The new episodes including
“Tvtotal TV-Tipps zum Wochenende“, which are
commented by Ingrid and Klaus, and “TVtotal TV-Box“
offer great entertainment.
Athletes, singers and actors are invited every week to
answer his questions.
Actor:
Country, Year:
Slot:
Genre:
Stefan Raab
D, 2013
Mo.-Do., ca. 11:10 p.m.
Comedy
Run Duration Online: Jan – Dec 2013
Jan.
Feb.
Mar.
10
Apr.
May
Jun.
Jul.
Aug.
Sep.
Oct.
Nov.
Dec.
Keyfacts TVtotal
InStream VideoAds
Placement Unit
ProSieben.de/Comedy
TVtotal
Target Group
Men, 20-29 Y.
Run Duration Online
Jan. – Dec. 2013
Forecast Views ProSieben.de
1.890.000
VideoViews p.M.
InStream VideoAds
PreRoll
PreRoll / Tandem
PostRoll
BreakAd
AGOF 2013-10
Source: VideoViews own data per month SevenOne Media;
Unique User single month, adults 14+, AGOF internet facts 2013-10
11
ProSieben.de/Video
2.57 UU (Mio.)
ProSieben.de/TVtotal
Video
0.46 UU (Mio.)
Stars & Lifestyle: Prominent Stars and Shows
Stars & Lifestyle bundles the lifestyle of their target group.
Prominent formats like taff are available as full episodes.
The extensive library with video clips with exclusive materials,
highlights and parts of full episode formats expands
continuously.
Different formats can be booked seperately.
Unique User:
0.53 Mio. p.m.
VideoViews:
4.04 Mio. p.m.
Source: VideoViews own data per month SevenOne Media;
Unique User single month, adults 14+, AGOF internet facts 2013-10
12
taff
Daily gossip of prominents – this is taff.
It‘s moderated by Annemarie Warnkross, Nela PanghyLee and Daniel Aminati!
The magazine offers interesting, multiple entertainment.
'taff'-Live offers service-news, 'taff'-Klatsch shows
interesting topics around the world of the prominents.
On Monday 'taff'-Trend informs about In-&-Outs of the
next weeks
'taff'-net shows news around the internet onTuesday and
Thursday.
Moderation:
Country, Year:
Slot:
Genre:
Annemarie Warnkross, Daniel
Aminati, Nela Panghy-Lee
D, 2013
Mo.-Fr., 17:00 Uhr
Magazine
Run Duration Online: Jan.-Dec. 2013
Jan.
Feb.
Mar.
13
Apr.
May
Jun.
Jul.
Aug.
Sep.
Oct.
Nov.
Dec.
Keyfacts taff
InStream VideoAds
Placement Unit
ProSieben.de/Stars & Lifestyle
taff
Target Group
Women, 14-29 y.
Run Duration Online
Jan. – Dec. 2013
Forecast Views ProSieben.de
1.140.000
VideoViews p.M.
InStream VideoAds
PreRoll
PreRoll / Tandem
PreSplit
MidRoll
Overlay
BreakAd
AGOF 2013-10
Source: VideoViews own data per month SevenOne Media;
Unique User single month, adults 14+, AGOF internet facts 2013-10
14
ProSieben.de/Video
2.57 UU (Mio.)
ProSieben.de/taff Video
0.20 UU (Mio.)
„Germany‘s next Topmodel – by Heidi Klum”
No year without Heidi Klum and „Germany‘s next
Topmodel“
Again the prettiest girls are apprenticed as models in the
8. season. Exciting jobs, tough challenges and
provoking shootings are waiting for the contenders:
Which of the candidates does her best and will be
elected to „Germany‘s next Topmodel“ at the end?
What is special this year: Before the girls start the
difficult fight for the title „Germany‘s next Topmodel“, they
introduce themselves within a „Ramp Up“.
Genre:
Country, Year:
Casting Show
D, 2013
Run Duration Online: 07.02. – 12.06.13 (07.02. – 27.02.: Ramp up)
Jan.
Feb.
Mar.
15
Apr.
May
Jun.
Jul.
Aug.
Sep.
Oct.
Nov.
Dec.
Key Facts – Germany‘s next Topmodel
InStream VideoAds
Placement Unit
VideoCombi Germany‘s Next
Topmodel
Target Group
Women, 14-29 years
Run Duration Online
7.2.-12.6.2013
Forecast Views
VideoViews p.M.
2.600.000
InStream VideoAds
PreRoll
PreRoll / Tandem
MidRoll
PostRoll
Overlay
BreakAd
AGOF 2013-05
VideoCombi/
Germany‘s Next Topmodel 1.83 UU (Mio.)
Video
Source: VideoViews own data per month SevenOne Media;
Unique User single month, adults 14+, AGOF internet facts 2013-05
Germany‘s Next Topmodel: VideoCombi from ProSieben and MyVideo
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Music & CD: ProSieben.de beats time
Music & CD bundles entertainment and addresses directly the
target group.
The latest formats, full episodes and short clips are available
for free and on demand.
Unique User:
2013-11
VideoViews:
1.78 Mio. p.m.
Source: VideoViews own data per month SevenOne Media;
Unique User single month, adults 14+, AGOF internet facts 2013-10
17
Knowledge: presented competent
Knowledge connects interesting topics with quality and
multiple, authentic topics.
Address your target group with full episodes and short clips
with exciting topics.
Unique User:
0.25 Mio. p.m.
VideoViews:
1.67 Mio. p.m.
Source: VideoViews own data per month SevenOne Media;
Unique User single month, adults 14+, AGOF internet facts 2013-10
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Contact
SevenOne Media GmbH
Medienallee 4
D-85774 Unterföhring
Tel. +49 [0] 89/95 07 – 40
Fax +49 [0] 89/95 07 – 43 99
www.sevenonemedia.de
[email protected]
Sales Region Hamburg
An der Alster 47
D-20099 Hamburg
Tel. +49 [0] 40/44 11 16 – 0
Fax +49 [0] 40/44 11 16 – 66
Sales Region Frankfurt
Rotfeder-Ring 11
D-60327 Frankfurt/Main
Tel. +49 [0] 69/27 40 01 – 0
Fax +49 [0] 69/27 40 01 – 30
Sales Region Düsseldorf
Zollhof 11
D-40221 Düsseldorf
Tel. +49 [0] 2 11/4 96 94 – 0
Fax +49 [0] 2 11/4 96 94 – 20
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