Telco Industry in Indonesia Trend and Estimation
Transcription
Telco Industry in Indonesia Trend and Estimation
Telco Industry in Indonesia Trend and Estimation for 2020 Hasnul Suhaimi CEO – PT XL Axiata Tbk January 2015 XL - PRIVATE Telco in Indonesia is the most fierce and complex market Overview of Indonesia Market ü Fastest growth in SEA with ~314 mn Mobile connec:ons ü More than 5 players are compe:ng in the market ü Mobile telco services price is extremely low compare to other countries ü Significant growth in Emerging Middle Class popula:on (higher spending) ü Data is the new source of growth for Telco XL - PRIVATE It is a huge market and and mul=-‐sim is very common 400 SIM Card in the market (mio) 375 367 200 382 393 SIM cards (mio) 350 Est subscribers (mio) 353 340 325 300 304 275 314 million subs end of 2014 With the average of 327 Per subscribers 288 1.5 Simcard 250 225 240 MOBILE INTERNET DISPERSION (%) 200 66 175 150 125 245 100 75 50 180 190 209 218 226 255 262 52 236 150 25 2 0 ’11 ’12 ’13 ’14 ’15 ’18 ’16 ’17 ’19 Smartphones ’20 Source: BCG analysis, indexmundi.com, worldpopulationreveiw.com, detik.com, Roy Morgan, TNS & internal analysis 3 ” 45 XL - PRIVATE Desktop Notebook Tablets Traditional Voice & SMS activities decline in engagement as chat increases Current trend: data traffic growth 5 to 9 times revenue growth Time Spent on Communication Activities - Q3 2014 Calls SMS Chat Apps 5mins/day 6mins/day 45mins/day Copyright ©2012 The Nielsen Company. Confiden:al and proprietary. Mins/day on Calls 9 Mins/day on SMS 45 12 33 5 Q4 2013 Mins/day on Chat Apps Q3 2014 Source: APAC ODM Panel - Q4’13 & Q3 2014 6 Q4 2013 Q3 2014 Q4 2013 Q3 2014 4 Mobile phone is the primary devices to go online in Indonesia with social media as the biggest traffic contributor Majority of internet users in Indonesia are mobile only …with social media and entertainment contribute ~ 50% from total traffic 24% SOCIAL MEDIA 20% ENTERTAINMENT GENERAL INFO ~73 mio 75% 27% 2) Cisco 16% E-‐MAIL Total Indonesia Internet users Use mobile devices to use internet Mobile only Internet users VNI5August 2013 , internetworldstats.com, markplusinsight 2013, Business Monitor International Q2 2013 XL - PRIVATE 14% 12% GAMES 8% SHOPPING LOCAL SEARCH 6% INDONESIANS SPEND CLOSE TO 2.5 HOURS ON THEIR SMARTPHONES EVERYDAY • Opportunity to increase engagement by introducing other apps or entertainment activities. Overall SmartPhone Usage Time spent per day (Minutes); Q3 2014 Mins/Day 301 206 186 174 146 86 Legend: 14 58 19 40 15 68 76 73 13 48 22 33 52 11 40 14 56 Thailand Malaysia India Philippines 112 16 • ENTERTAINMENT Source : Nielsen Informate Mobile Insights ODM Panel in 5 Markets XL - PRIVATE 31 5 58 26 25 Indonesia DEVICE MANAGEMENT COMMUNICATION BROWSING APPLICATIONS Market are preparing the ecosystem inline with evolving Data phenomenon XL develop Digital business inline with Data trend… XL - PRIVATE …while at the same :me, mobile E-‐ commerce is on the rise 7 Mobile E-commerce is on the rise in Indonesia • More smartphone users have been accessing shopping apps on their mobile devices. E-Commerce Reach (%) 13 12 9 7 6 7 7 May_14 Jun_14 6 5 Jan_14 • Feb_14 Mar_14 Apr_14 Source: Indonesia ODM Panel – 2014 (Nielsen Informate report for XL) XL - PRIVATE Jul_14 Aug_14 Sep_14 4G/LTE will drive data consumption, mostly from video • We observe 4G/LTE changing data consumption habits in other markets. Matter of time before Indonesia adopts 4G. Total Data Consumed Per Day (MB) Data Usage Network – Wi-Fi/2G/3G/4G Wi-Fi 2G 3G 4G 494 350 282 186 120 110 85 24 22 220 116 186 142 Small base NA Indonesia • 172 Malaysia Source: APAC ODM Panel - Q3 2014 – (Nielsen Informate for XL) XLreport - PRIVATE Philippines Thailand Data and beyond will change our way of live in the future Before… Now and Beyond… Social Network Gaming Music & Video Shop Communication 10 XL - PRIVATE Es=ma=on for 2020: small growth in subs, big griwth in data traffic Our challenge is in mone=za=on and capex/cost reduc=on. SIM Card in the market (mio) 400 382 SIM cards (mio) 375 367 Est subscribers (mio) 350 393 353 340 325 304 300 314 327 288 275 250 240 225 200 175 150 125 100 75 180 190 ’12 ’13 209 218 226 236 ’14 ’15 ’16 ’17 245 255 262 ’18 ’19 ’20 150 50 25 0 ’11 XLTNS - PRIVATE Source: BCG analysis, indexmundi.com, worldpopulationreveiw.com, detik.com, Roy Morgan, & internal analysis THANK YOU XL - PRIVATE