ȃȃȐɕɕɄɑȨȐɕ - Attire Accessories magazine
Transcription
ȃȃȐɕɕɄɑȨȐɕ - Attire Accessories magazine
$77,5( ȃȃȐɕɕɄɑȨȐɕ JUNE 2012 ISSUE 33 Get carried away Bags and holdalls for weekend breaks It’s a wrap Seasonal hats, gloves and scarves BOOT UP Fashionable footwear to ward off the winter chill Faces of the future Cutting edge watch designs SHOW PREVIEWS WIN products worth £500 RR P courtesy o f Kutuu • Pulse • Chic PLUS • EXPERT ADVICE • INDUSTRY NEWS • BRAND NEW PRODUCTS ;;;%88-6)%'')7736-)7'31 CONTENTS 46 Contents REGULARS 9 Editor’s letter What to look out for this issue 10 Industry news Get the lowdown on the latest happenings in accessories retail 16 On with the show Trade show news, dates and developments 19 Competition Win products worth £500 RRP courtesy of Kutuu 20 Brand spanking new The hottest new products to hit the market 88 All the answers Our industry experts answer your retail queries 56 PROFILES 19 20 98 46 Buckle up Zatchels Director, Dean Clarke talks to us about the leatherware brand’s successful first year 56 The alchemist Jeweller Hazel Atkinson reveals the science behind her hand-made designs 66 Pearly queens The ladies at the helm of Pearls of the Orient,Vanessa and Sacha Walls tell us about the family business 80 New York state of mind Fiona Kennedy invites us into her Big Apple-inspired boutique in County Down, Redy Ruby Rouge 98 Into the fold Our BCTF Best Fashion Accessory prize winner, Rainey of Yu-Ping Lin Textile Jewellery, talks to us about her innovations and aspirations $77,5( · 25 51 FEATURES 25 Leader of the pack Our top three tips for autumn/winter 2012 fresh from the London Fashion Week catwalks 51 Made for walking The forthcoming season’s hottest boots 54 Insurance solutions Brokers TH March address queries and concerns about insurance 61 Cover all bases Hats, gloves and scarves to keep warm through winter 71 The hands of time The best new watches on the market 71 61 83 Travelling light Bags and holdalls that are ideal for that weekend away 86 Rule Britannia As the Diamond Jubilee approaches, Nancy Hayes compiles a selection of quintessentially British pieces inspired by the Queen’s Coronation era 91 Commission It, Don’t Copy It ACID calls for support in a campaign for British designers 83 $77,5( 94 Should you promote your website through Google? SiteWizard’s Barbara Aspin highlights the importance of SEO for e-tail success SHOWS 31 Finger on the pulse What to expect at the cutting-edge design event 75 C’est Chic A round-up of the July show’s accessories exhibitors EDITOR’S LETTER Cover image courtesy of Tresor Paris www.tresorparis.com JUNE 2012 MANAGING EDITOR Louise Prance +44 (0)1376 535611 EDITOR Laura Sutherland +44 (0)1376 535613 [email protected] EDITORIAL ASSISTANT Nancy Hayes [email protected] SALES MANAGER Mark White +44 (0)1376 514000 [email protected] SALES EXECUTIVE Claire Rogers +44(0)1376 535600 [email protected] PRODUCTION MANAGER Scott Brothwell +44 (0)1376 535616 [email protected] DEPUTY PRODUCTION MANAGER Sarah Barnes +44 (0)1376 535616 [email protected] SENIOR DESIGNERS Sophie Farage, Vicky O’Connor GRAPHIC DESIGNERS Hayley Kilminster, Ami Williams, Samantha Lock WEB DEVELOPMENT MANAGER Stuart Weatherley SUBSCRIPTIONS Alice Henson, Tammy Wright +44 (0)1376 514000 KD Media Publishing Limited Broseley House, Newlands Drive, Witham, Essex CM8 2UL www.attireaccessories.com ISSN 1758-0919 Attire Accessories is solely owned, published and designed by KD Media Publishing Limited. Whilst every effort was made to ensure the information in this magazine was correct at the time of going to press, the publishers cannot accept legal responsibility for any errors or omissions, nor can they accept responsibility of the standing of advertisers nor by the editorial contributions. The views expressed do not necessarily reflect those of the publisher. Attire Accessories is published six times a year. Subscription rates for overseas readers are £40 per annum (incl. p+p), Cheques should be made out to KD Media Publishing Limited and sent to Attire Accessories, Broseley House, Newlands Drive, Witham, Essex CM8 2UL. Best of British This summer will see two of the UK’s most eagerly anticipated events take place – the Queen’s Diamond Jubilee in June, and the London Olympics in August. With so much patriotic feeling going around, we decided to investigate how important a British identity is to the home-grown accessories industry. The answers from our latest poll (see page 12) show that keeping production within the country is a priority for the vast majority of suppliers. Leaving the statistics behind, Attire Accessories experienced this sense of national pride first-hand at The British Craft Trade Fair (BCTF), meeting a number of truly inspiring and innovative designer-makers keen to put British design on the map with their hand-made and exquisitely conceived creations. There has been a steady stream of UK designers keeping their manufacturing on our shores in the past few months; for example Zatchels founders, Brian Brady and Dean Clarke, who credit their Leicester base as the reason that they’ve been able to cater to trends, whilst maintaining quality and traditional methods (page 46). Trade events are even getting in on the act, with Pulse launching the Product GB initiative, a specially curated exhibition of British based design talent that also highlights the ethical benefits of producing closer to home (page 31). As well as our bumper show previews, interviews and regular features, we take a look at three key trends for autumn/ winter 2012 from the London Fashion Week catwalks (page 25), and talk to our BCTF award winner, Rainey from Yu-Ping Lin Textile Jewellery (page 98) about her intricate origami-inspired pieces. 0ǸɤɑǸ Pulse, page 31 Watches, page 71 Editor’s pick Bird prints and motifs are perhaps the biggest trend of 2012 so far, with every feathered creature from parrots to seagulls getting in on the act. My favourite take on the look so far has to be this charming Becksöndergaard scarf. The unexpected colour combination makes it fit for all seasons, whilst the quirky illustrations give the piece a personal touch. $77,5( Industry news FIND OUT WHAT’S NEW IN FASHION ACCESSORIES RETAILING SUCCESSFUL ASIAN JEWELLERY SEMINAR HELD IN BIRMINGHAM In an effort to highlight the issues in the Asian jewellery community, a very successful evening seminar was recently held at the BJA conference centre in Birmingham. As a collaboration between the British Jewellers’ Association, Birmingham Assay Office, Birmingham City Council and West Midlands Police, the seminar highlighted the issues relating to security, hallmarking and trading in second-hand jewellery. Filled nearly to capacity, the seminar was attended by the local Asian jewellery community and representatives from national police forces. “We were all extremely pleased by the high turnout and the very positive feedback we received. We’ve already received interest from around the UK to hold similar seminars across the country” said Simon Rainer, Chief Executive of the BJA. The issues relating to the Asian jewellery community have been compounded by the increasing price of gold, a rise in the number of trading standards offences and attacks against property and the person. Michael Allchin, Assay Master of the Birmingham Assay Office, highlighted the legal requirements for the correct hallmarking of gold jewellery, in particular the issues relating to 22ct gold. “Recent Trading Standards initiatives have exposed rogue traders who are selling jewellery that isn’t hallmarked and isn’t always 22ct gold. “It’s important for the bona fide traders and their customers to ensure their jewellery is hallmarked, which will in turn drive out the businesses which are not playing by the rules” he said. The seminar also included a session from West Midlands police officers who identified useful sources of information to improve security. The BJA also launched ‘Gold Standard’ – a new industry wide initiative to set common standards in the responsible purchasing of second hand gold. The main aim of this initiative is to help police track and recover stolen jewellery. “The seminar gave us a great opportunity to explain how the jewellery trade can use a common code of conduct to professionally trade in second-hand jewellery, reducing the risk of facing prosecution for handling stolen goods,” said Simon Rainer. The BJA represents nearly 1,100 UK companies in the jewellery supply chain. Visit www.bja.org.uk for further information. $77,5( Flo & Percy launch Black Label This month saw Flo & Percy launch Black Label, a collection of luxurious one-off head pieces. Each one has been individually conceived and crafted by the label’s head designer, Kirstie Taylor. Using a blend of vintage and modern materials and gems, she has ensured that every headdress is a wholly original heirloom jewellery piece. All Black Label designs will come with a luxury keepsake box, along with a handwritten letter from Kirstie herself, outlining the piece’s history and inspiration. For more information, visit www.floandpercy.com. Independent Retailer Month gains momentum Independent Retailer Month is a global Shop Local campaign that runs throughout July. Led in the UK by Clare Rayner, it will start with a conference to be held on Sunday 1st July, 2012 at Cranmore Park near Birmingham. The event has been created specifically to provide independent retail business owners with peer-group networking opportunities, examples of best practice, and access to expert insights and ideas that can be taken back and adapted for their own businesses. The campaign highlights the important role that smaller, local, independent retailers play in the communities they serve, the local economy they contribute to, and how they enhance their retail sector as a whole. This will be only the second year that the event has taken place in the UK, but already it has gained a variety of supporters, including members of the ATCM (Association of Town Centre Management), AMT (Action for Market Towns), and NABMA (National Association of British Market Authorities). Visit the website www.independentretailermonth.co.uk for further details. Readers’ poll What we’ve learnt from the latest reader poll at www.attireaccessories.com. We asked: Do you manufacture in the UK? You said: Yes: 75% Looking in to it: 25% Fashion Angel launches business mentoring competition sponsored by ASOS Marketplace Dower & Hall launch limited edition Pearly Queen collection Dower & Hall is celebrating this year’s Diamond Jubilee by launching the Pearly Queen limited edition collection. As Queen Elizabeth II is well-known for her magnificent jewellery, and in particular her signature style of wearing pearls, the team at the jewellery brand felt that there was no better way to pay tribute to our long-serving monarch than through a range of pearl-based beauties. Consumers can show their patriotic side by adorning themselves with charm bracelets, delicate pendants and dainty earrings, all adorned with silver crowns and classic white freshwater pearls – ideal details for channelling regal chic. With stamp and queen chess piece charms also available, there are many designs in the line that would make a treasured gift or lasting memento to mark this special milestone in British history. To find out more about the collection, visit www.dowerandhall.com. Fashion Angel is thrilled to announce the launch of a new competition, sponsored by ASOS Marketplace, to win a place on its business start-up mentoring programme. The competition is another example of Fashion Angel’s continuing commitment to nurturing and developing young creative talent, with the hope of turning them into successful businesses. The competition is open to fashion and accessory designers and vintage collectors that currently sell their products on ASOS Marketplace, and have been in business for less than two years. Entries will be judged by Fashion Angel Director, Alison Lewy and ASOS Business Development Manager, Katie Oldham. The winner will be announced on 30th May, 2012. Alison welcomes this opportunity to support aspiring design businesses in this way, stating: “Fashion Angel is excited to launch this new competition which reflects the ethos of Fashion Angel to support young creative businesses with mentoring, networking and training. The winner will have a unique opportunity to receive a package of high-level, professional industry led support from Fashion Angel to ensure the on-going development and success of their business, as well as exposure for their brand.” James Hart, E-Commerce Director of ASOS, said: “We are very excited to be working with Fashion Angel to provide an amazing mentoring opportunity for one deserving ASOS Marketplace seller. We are looking forward to seeing their business grow on ASOS Marketplace in the next six months.” For more details on the competition, visit www.fashion-angel.co.uk. New Sight Station eyewear range announced Leading fashion eyewear brand, Sight Station has launched its spring/summer 2012 collection of reading glasses for women and men, an eye-catching range of the latest fashion-led designs at very accessible prices. The company understands that while reading glasses are essential, they are also an important part of any wearer’s wardrobe, so have designed a range of exclusive on-trend frames to suit different looks and occasions. Animal prints are to the fore in this line, as are nautical colours such as navy and red. Ditsy florals are also prominent, as well as the geek-chic look, especially in tortoiseshell $77,5( or black. All Sight Station reading glasses are fitted with optical quality lenses in a range of popular magnification strengths and ideal for viewing the computer, reading, close-up work or just looking good. Each pair comes with a free co-ordinating case. To see the new collection, visit www.sightstation.com. NEWS & EVENTS KIRK ORIGINALS WINS AT OPTICIAN AWARDS Kirk Originals was delighted with the news that its flagship store at 6 Conduit St, London had won The Optician Awards Fashion Frames Practice of the Year 2012 last month. This prestigious industry award follows two recent retail design awards for the space, and comes in the same year that the retailer celebrates 20 years of innovation in optics. Nestled between the bustling tourist thoroughfare of Regent Street and the designer labels of Bond Street, the ground-breaking store is the only place in the world to house the entire Kirk Originals collection, alongside selected designers who are not found elsewhere in the UK. With a modern and relaxed atmosphere, the store is the ideal calm environment for eye-testing, which is also available on-site. “Buying glasses should be fun, like any fashion purchase. Naturally the medical advice needs to be spot on, but so does the styling,” says Designer, Karen Kirk Fellow Designer, Jason Kirk adds: “When we looked at what people spend on shoes, we always found it surprising that people did not have more frames. Perhaps it was because historically there was never the choice, nor the environment in which to buy them. Thankfully all that has changed.” For more information on the retailer, visit the website, www.kirkoriginals.com. IJL VIP experience competition launched As part of the Queen’s Diamond Jubilee celebrations this summer, the Historic Royal Palaces have commissioned Kleshna Jewellery to create a one-off celebratory jewellery collection. In response to this request, Kleshna has launched a luxe gem range laden with intricate royal charms. The sterling silver Jubilee charm bracelet features a cute corgi, a detailed royal carriage and a plethora of crowns and horses, all interspersed with sparkling silver glitter balls. The piece is a truly regal bracelet fit to commemorate the Queen’s 60 year reign. In reference to the project, Kleshna states: “2012 is such a special year for the Queen and the Royal family, and I feel honoured that my work will be part of this fantastic celebration.” The full collection includes a wonderful silver necklace, anchored by a crown and glitter orb motif, and finished with a cascade of chains tipped with royal charms; a long multi-faceted silver ball chain necklace with delicate crown charms; a pair of cute crown earrings and a pair of crown hairpins. The complete collection is available at all Historic Royal Palace shops as well as via www.kleshna.com and www.historicroyalpalaces.com. THE USEFUL LITTLE CARD BRINGS SHOPPERS BACK TO THE HIGH STREET It’s no secret that the internet and out-of-town retail parks have changed our shopping habits and taken their toll on the high street. It’s an issue the government is taking seriously, calling in the expertise of Mary Portas; and accepting virtually all of her recommendations for rejuvenating Britain’s town centres. Her changes won’t be easy to implement and come at a heavy cost, but one startup business, Useful Little Card, has come up with an ingenious, simple and elegant solution which is helping shoppers fall in love with the high street all over again. For just £25, keen shoppers receive a handy card, entitling them to a discount at many of their favourite high street retailers, including the best local independent retailers, as well as big name brands. The card caters to the needs of costconscious consumers, whilst helping retailers by bringing in new custom and rewarding the most frequent and valuable of these shoppers. Useful Little Card comes at an ideal time for consumers and retailers adapting to today’s challenging economic climate and changing retail landscape. Now is the time to indulge that passion for fashion, furnishings, fine foods or just a love of retail, by enjoying the great experience that only comes from high street shopping. Retailers have responded favourably, with new businesses signing up every day, as the card offers them complete freedom to set their own offers and discounts. Managing Director, Dot Blakemore summarises the benefits: “A Useful Little Card will draw together high street shop and business owners; and bring shoppers into the high street for discounts on unique items.” A Useful Little Card is available from www.usefullittlecard.co.uk and may just be the best purchase retail lovers make this year. $77,5( · IJL VIP experience competition launched New Pandora store for Burton-upon-Trent Luxury jeweller, Pandora opened its newest store at Coopers Square Shopping Centre in Burton-upon-Trent. The store, which officially opened on 12th May, will bring the much-coveted brand’s portfolio to the town for the first time. This new signing is the latest in an ongoing expansion programme that has seen the Danish jewellery retailer establish a strong brand presence in the UK, following its flotation on the Copenhagen stock exchange in 2010. The new Pandora boutique will see the expansion of two retail units in the shopping centre’s main square which will undergo a stunning refit. The enormous 67sqm concept store, complete with sleek white units, easy-to-view glass counters and a chic, comfortable consultation area will display a huge range of the brand’s iconic statement charms, bracelets, rings and necklaces. Melissa Ray, Retail Development Manager of Pandora, commented: “Our newest store at Burton-upon-Trent, in the heart of medieval Staffordshire, opened on Saturday 12th May, 2012. The store has a huge sales area and is located within a corner site at Coopers Square Shopping Centre in the middle of town. We are extremely excited to bring a Pandora store to the town centre.” David Chadfield, Coopers Square’s Centre Manager, added: “This new retail letting is exciting news for both Coopers Square and Burton shoppers. Pandora is a hugely popular brand and I have no doubt that the new store will be a favourite when it opens later this month.” Pandora was founded in 1982 by Per and Winnie Enevoldsen in Copenhagen. The jewellery, comprising a range of more than 800 hand-crafted charms, is now sold in more than 20 countries. For more information on all shops at Coopers Square, visit the Centre’s new look website at www.cooperssquare.co.uk. $77,5( A competition has been launched to win a VIP experience ahead of leading UK jewellery event, IJL (International Jewellery London) 2012. Visitors who register to attend the exhibition by 5pm on 30th July, 2012 will be entered into the prize draw. The winner and a guest will enjoy a one night stay at a London four star hotel so they can relax in style following their visit to the show, and they will also receive train or air tickets to London. The VIP experience will start from the minute they arrive at the show, with a champagne welcome at the Boulevard Bar by the IJL team. The prize includes reserved seating in as many of the seminars as the winner would like to attend. “IJL has a luxurious look and feel, and we aim to ensure every visitor feels important in the stylish setting of the show. ” commented Event Director, Syreeta Tranfield. To enter and register, please visit www.jewellerylondon.com/vip. Clare Rayner releases The Retail Champion: 10 Steps to Retail Success Retail expert Clare Rayner has written a book called The Retail Champion: 10 Steps to Retail Success. The book provides the reader with the motivation and inspiration to succeed, as well as knowledge, skills, tools and techniques that smaller retailers need to build their business. Whether just starting up or established, trading from stores or online only, any retailer serious about growing their business will find that this book provides them with an invaluable 10-step process to developing robust and repeatable processes and systems, enabling them to succeed in business. Published by Kogan Page, the book is on sale from 3rd July, 2012. To find out more about Clare Rayner and her publication, visit www.retailchampion.co.uk On with the show CHECK OUT ALL THE IMPORTANT NEWS AND DATES FOR YOUR BUSINESS DIARY... Attire Accessories and Gift Focus award winners announced at BCTF The crowds gathered at the Great Yorkshire Fairground for The British Craft Trade Fair Awards on 16th April, 2012 in Harrogate. Attire Accessories and sister magazine, Gift Focus were proud to sponsor two of the prizes; Best Fashion Accessory Award and Best Gift Product Award. With so many exciting, innovative and truly original ideas on display at the event, the selected panel of judges were tasked with a difficult decision when it came to picking the winners for their respective categories. New Jewellery Show Congratulations to all the worthy winners, who are listed below: Wow Factor Award Winner: Helaina Sharpley Highly Commended: Deryn Relph Gift Association Award for Excellence Winner: Hilary Simms Highly Commended: Deryn Relph BCTF Award for Excellence Winner: Stuart Ackroyd Highly Commended: Rauni Higson Commended: Stephanie Earl British Jewellers’ Association Award for Excellence Winner: Phoebe Jewellery Highly Commended: Justin Duance Best Newcomer Award Winner: Laura Golborne Highly Commended: Leto & Ariadne Attire Accessories Best Fashion Accessory Award Winner: Yu-Ping Lin Textile Jewellery (opposite) Highly Commended: Harriet Sanders (above) Gift Focus Best Gift Product Award Winner: Ruth Shelley Highly Commended: Helaina Sharpley To find out more about Attire Accessories’ winner, you can read our special interview with Rainey of Yu-Ping Lin Textile Jewellery on page 98. For more information about The British Craft Trade Fair, visit www.bctf.co.uk. $77,5( Somerset House will host The Jewellery Show London this June. The exhibition, which has already got over 75 industry names involved, is an exclusive twoday event, offering buyers the perfect opportunity to discover the most up-andcoming new designs and trends. Each one of the exhibitors has been carefully hand-picked by the show organisers to ensure high quality, design and originality, helping jewellery retailers to source fresh merchandise ready for the festive trading period, and also to preview spring/summer 2013 collections. Somerset House is the perfect setting for such an exclusive event, providing a stunning backdrop, and ideally located in the very heart of London making it easily accessible by both over ground and underground rail services. The venue will be divided into four unique areas to enhance the browsing experience. These spaces include The Gallery, which will showcase a diverse range of brands and designers for visitors to view on entry; the Waterside Studios, offer a mixture of leading brands and stylish individual designers; the Waterside Boutique, which will allow attendees the opportunity to discover a fantastic selection of both modern and classic designs in a luxury boutique style setting; and the Upper Level Boutiques, for browsing original designs and new season trends amongst the many collections in a stunning environment. For more information, visit www.thejewelleryshowlondon.com. NEWS & EVENTS APLF award winners announced Strong attendance confirms the key role of Asia’s Fashion Jewellery & Accessories Fair Despite a change of date, Asia’s Fashion Jewellery & Accessories Fair (3FJ) proved a success, with over 3,800 buyers from 84 countries and regions attending. Over 75 per cent of buyers are from outside the Hong Kong region, attesting to the design fair’s popularity in the global marketplace. The four-day event at Halls 3, 6 & 8 of AsiaWorldExpo was held earlier than its usual March schedule, in order to suit the international trade event calendar. The Top 10 visiting countries, excluding mainland China and the Hong Kong region, were the United States, Australia, the UK, Italy, Spain, Japan, Korea, Germany, France and the Russian Federation. The Top 10 altogether accounted for 34.6 per cent of total visitors. “Although 3FJ was held earlier than usual, many of our visitors from the past years didn’t mind. We were glad to welcome them back and see new ones. We are also happy to note that the United States was the source of the biggest number of visitors, which accounted for 10 per cent of the total number of visitors. Buyers signified their plan to visit 3FJ next year,” said Celine Lau, Director of Jewellery Fairs at UBM Asia. The fair launched two new themed zones: Sense Zone and Fashion Accessories Zone, further enriching the fashion product offerings. Four group pavilions representing mainland China, Korea, the Philippines and Taiwan rounded up the fair’s impressive line-up of specialty pavilions. Ms Lau noted: “The increase in the demand for exhibition space and the strong presence of specialty pavilions and themed zones reflect the importance of 3FJ in the fashion jewellery and accessories industry. Without any doubt, 3FJ has become one of the most popular events in Asia.” A number of accessories exhibitors at the Materials, Manufacturing & Technology (MM&T) and Fashion Access fairs, held at the Hong Kong Convention and Exhibition Centre, were presented with the Best of APLF Awards (BOAA) in ceremonies on 28th March, attended by members of the leather and fashion industries. The big Fashion Access winner of the night was Chinese company, Star Vincci, which ran off with the awards for Best Bag Collection and Best Stand. Its rustic and wood-based display was the perfect backdrop for its high-quality collection of leather, lace and felt bags and weekender holdalls. Regal Japan’s dress shoes got the nod of the judges for the Best Men’s Footwear, whilst the Best Women’s Footwear Collection prize was awarded to the début footwear offering from Gaya Canada, last year’s winner of the Best Bag Collection award. The Corga line of origami-inspired keyholders, wallets and small cases won the Best Small Leathergoods prize for Ruboa of Japan whilst Italian company, Alta Moda Belt, took the prize for Best Fashion Accessories Collection. The winner of the Best Travel and Lifestyle Product Award was the Baby Travel Bag of Wunderbar Ltd. Germany. This high-utility yet fashionable bag has every pocket and compartment a mother needs to transport all her baby things with ease. Rounding off the Fashion Access winners was Tsar Asia of Malaysia; whose designer, Wan Sariah Wan Jaafar, was recognised for her contemporary collection of bags and shoes that pays tribute to the themes and motifs of West Africa with the Creative Reinterpretation of Traditional Design award. To find out more about the APLF Awards, visit www.aplf.com; and for more information on Fashion Access shows, go to www.fashionaccess.aplf.com. Diary dates Pulse 10th - 12th June, 2012 Earls Court, London www.pulse-london.com Home & Gift, Harrogate 2012 15th - 18th July, 2012 Harrogate International Centre www.homeandgift.co.uk Chic 1st - 3rd July, 2012 Ricoh Arena, Coventry www.chicuk.com Moda 12th - 14th August, 2012 NEC, Birmingham www.moda-uk.co.uk The Essential Collection 2012 8th - 10th July, 2012 Stoneleigh Park, Warwickshire www.theessentialcollection2012.com Pure London 19th - 21st August, 2012 Olympia, London www.purelondon.com $77,5( COMPETITION WIN! Win products worth £500 RRP courtesy of KUTUU Established in 2006, Kutuu is a jewellery and gifts brand based in north Wales. With the pieces featuring sentimental designs by Hannah Salomon, the label takes its name from a word used in Ghana and The Ivory Coast, which translates as butterfly, a symbol of freedom, happiness and beauty. Symbolism played an important part from the start and quickly developed into the style that can be seen today. The designs take inspiration from charming messages, stories and motifs used throughout history, to create meaningful pieces that are sure to be treasured for many years to come. Each prototype is designed and made by hand, giving it texture and detail for an authentic and hand-crafted feel. The products are then made in Britain, before being carefully assembled by hand in north Wales. The sterling silver jewellery range comprises an array of necklaces, leather bracelets, earrings, cufflinks and keyrings featuring a selection of initials, words, symbols and messages. Best-sellers include the Live, Love, Laugh necklace and symbol leather bracelets, while the most recent additions are stud earrings and a Touch Wood necklace and bracelet which are made with small discs of walnut. The pieces are all packaged – complete with cards explaining the meaning or sentiment behind the design – within branded gift boxes, all of which are also made in the UK. New for Kutuu this year is a collection of keyrings, pocket coins and trinket dishes in pewter. These fresh additions share some of the same messages and sentiments as the silver jewellery, and also come with the branded gift packaging. The first designs include a Live, Love, Laugh trinket dish, Happy Ever After and Home Sweet Home keyrings and A-Z initial options. New pieces are being added to this range regularly, with the latest products being available to view at Pulse at Earls Court in June. Kutuu can even create custom pewter products with chosen words, messages or symbols based on a simple set-up charge and minimum order requirement. This gives stockists the opportunity to stock an exclusive design and meet demand for any trends that they can see emerging. For more information about Kutuu and its jewellery and keepsake collections, call +44 (0)1352 756797 or visit www.kutuu.co.uk. Kutuu will be exhibiting at Pulse, on stand R44. For your chance to win, answer the following question: Where is Kutuu based? a) South Wales b) West Midlands c) North Wales Visit www.attireaccessories.com and fill in the online competition form to enter the draw. Deadline for entries is 29th June, 2012. Terms and conditions apply. $ $77,5( Brand Spanking New OUR EXCLUSIVE ROUND-UP OF THE NEWEST PRODUCTS AROUND Juju Shoes Babe sandals +44 (0)1604 718604 www.jujushoes.co.uk £12-24 RRP Fiorelli London Beaumont sports bag +44 (0)208 563 2206 www.fiorelli.com £69 RRP BARK Twig necklace +44 (0)207 460 2265 www.barkjewels.com £125-155 RRP Nica Celine satchel +44 (0)207 580 7066 www.nica.co.uk £49 RRP Dower & Hall Twenty-Twelve Heart pendant +44 (0)207 377 5544 www.dowerandhall.com £98 RRP $77,5( Rosa Red Beth earrings +44 (0)141 572 7297 www.rosared.co.uk £8 RRP Babette Wasserman 7 Deadly Sins ring +44 (0)208 964 9777 www.babette-wasserman.com £100 RRP Envirosax Berlin bag +44 (0)203 002 3815 www.envirosax.com £6.49 RRP NEW PRODUCTS Kandee Shoes Smartees heels [email protected] www.kandeeshoes.com £160 RRP Fiorelli Riviera bucket bag +44 (0)208 563 2206 www.fiorelli.com £69 RRP Lindsay Phillips Carlouel flip flop straps +44 (0)208 731 3500 www.lindsay-phillips.co.uk £7.99 RRP Claudia Canova Odysseus oversize iPad clutch bag +44 (0)1132 657676 www.smithandcanova.co.uk £35 RRP Jane Taylor Bridal Pearl and Crystal headdress +44 (0)208 392 2333 www.janetaylormillinery.com £275 RRP Gemini London Pink Link earrings +44 (0)208 298 6790 www.geminilondon.com £39.95 RRP Renush Athena lace cuff +44 (0)7734 069869 www.renush.com £65 RRP Amber Jewellery Elephant necklace +44 (0)161 819 1800 www.amber-jewellery.com £2.95 RRP $77,5( · Beretk! Ah... Kornelia hat +44 (0)7748 464947 www.beretkah.co.uk £135 RRP Fiorelli Costume Gatsby bangle +44 (0)1376 532000 www.geckojewellery.com £49.95 RRP Zatchels Cobalt Metallic Union Jack satchel +44 (0)845 521 2723 www.zatchels.com £109 RRP Dollargrand Donatella clutch +44 (0)1707 258999 www.dollargrandlondon.com £45 RRP Hayley Menzies Sea Snake cuffs +44 (0)207 229 3732 www.hayleymenzies.com £38 RRP $77,5( Sarah Angold Studio Nahal necklace +44 (0)7984 433862 www.sarahangold.com £550 RRP Miss Dee Autumn/winter 2012 collection +44 (0)161 830 1556 www.bedazzledwholesale.co.uk £14.99-70 RRP Fernando Jorge Pairing earrings and ring set +44 (0)7542 082485 www.fernandojorge.co.uk £5,855 RRP NEW PRODUCTS Rosetta Trading Star Blingbacks +44 (0)1524 791818 www.rosetta-apps.co.uk £12.99–14.99 RRP Charms UK Union Jack and Haematite bracelet +44 (0)117 959 3661 www.charmsonline.co.uk £54.95 RRP Yaron Morhaim Jewellery Design Kinetic ring +44 (0)208 540 1647 www.yaronmorhaim.com £420 RRP Silver Willow Chrysalis Silver Stackable pendant +44 (0)1823 698898 www.silver-willow.com £55 RRP Orelia Effie necklace +44 (0)1273 675556 www.orelia.co.uk £30 RRP Allie... Handmade Original Jewellery by Design 2012 Olympic Crystal Charm bracelet +44 (0)7511 668048 www.alliehandmadeoriginaljewellery.co.uk £50 RRP Fullspot UK O Bag shopper +44 (0)1873 855158 www.fullspot.uk.com £49.95 RRP Noble Macmillan London Folding Calfskin Travel wallet +44 (0)207 581 4178 www.noblemacmillan.com £100 RRP $77,5( TREND FORECAST LEADER OF THE PACK Get one step ahead of the crowd with autumn/winter 2012’s hottest catwalk trends House of Holland AW12 Photograph: Billa Baldwin image courtesy of the British Fashion Council $77,5( · 3XUSOHUHLJQ Clements Ribeiro AW12 Image courtesy of Modus Publicity PR Rich regal shades, luxe gems and elegant shapes Clements Ribeiro AW12 Image courtesy of Modus Publicity PR 1. Tatty Devine: +44 (0)207 739 9191 or www.tattydevine.com; 2. CW Sellors: +44 (0)1335 346561 or www.cwsellors.com; 3. BoBelle London: +44 (0)208 743 7308 or www.bobelle.co.uk; 4. French Sole: +44 (0)118 988 8800 or www.frenchsole.com; 5. Babette Wasserman: +44 (0)208 964 9777 or www.babette-wasserman.com; 6. Corlette: +44 (0)207 245 1641 or www.corlettelondon.com; 7. Flo & Percy: +44 (0)1277 637143 or www.floandpercy.com; 8. Marla: +44 (0)207 631 4020 or www.marlalondon.com $77,5( ,_JS\ZP]LMVV[^LHYHUKTH[JOPUNOHUKIHNZMVYVJJHZPVUHSWHY[` L]LUPUNWYVTTV[OLYVM[OLIYPKLIYPKLZTHPKZHUKIYPKHS^LHY cZHSLZ'SL_\ZPU[LYUH[PVUHSJVT ^^^SL_\ZPU[LYUH[PVUHSJVT 3L_\Z0U[LYUH[PVUHS3[K 3L_\Z/V\ZL+\KSL`9VHK>VS]LYOHTW[VU>=+9 :LL\ZH[[OLMVSSV^PUN;YHKL-HPYZ ,ZZLU[PHSJVSSLJ[PVUZ)YPKHS-HPY [O[O1\S`:[HUK+ 4VKH-VV[^LHY5,*[O[O(\N\Z[:[HUK< )\`*HY[VUZVY:PUNSLWHPYZ^LOVSKZ[VJRJH[HSVN\LH]HPSHISL 'LVFRIHYHU Clashing brights, varied textures and lashings of glitter Meadham Kirchhoff AW12 Image courtesy of Billa Baldwin and the British Fashion Council 1. Nica: +44 (0)207 580 7066 or www.nica.co.uk; 2. Bay & Fyfe: +61 (4)4902 1948 or www.bayandfyfe.com; 3. Joanne Stoker: +44 (0)7795 967146 or www.joannestoker.com; 4. Claudia Canova: +44 (0)1132 657676 or www.smithandcanova.co.uk; 5. Johnny Loves Rosie: +44 (0)207 247 1496 or www.johnnylovesrosie.co.uk; 6. Laceys Footwear: +44 (0)207 739 0398 or www.jeffreycampbelluk.com; 7. Zelia Horsley Jewellery: +44 (0)7989 840694 or www.zeliahorsley.com; 8. Melissa: +44 (0)207 377 2570 or www.melissa.com.br/en $77,5( TREND FORECAST Mary Katrantzou AW12 Image courtesy of Billa Baldwin and the British Fashion Council )LQHSULQW Intricate patterns, dreamy illustration and muted nature details 1. Hetty Rose: +44 (0)1273 778385 or www.hettyrose.co.uk; 2.Yu-Ping Lin Textile Jewellery: +44 (0)7575 008103 or www.yuxiart.com; 3. Tatty Devine: +44 (0)207 739 9191 or www.tattydevine.com; 4. Becksöndergaard: +45 3696 6901 or www.becksondergaard.com; 5. Just Trade: +44 (0)1509 211314 or www.justtrade.co.uk; 6.Corlette: +44 (0)207 245 1641 or www.corlettelondon.com; 7.Leko: +44 (0)208 813 8545 or www.leko.co.uk; 8. Tamsin Howells Designs: +44 (0)7779 617791 or www.tamsinhowells.com $77,5( /8&.<(<(6 z STUNNING ROSE GOLD ON SILVER JEWELLERY Pulse Stand No P30 t: 020 8257 4975 f: 020 8520 0281 m: 0754 6755985 email: [email protected] www.luckyeyes.co.uk LUCKY EYES, 16 HANOVER SQUARE, MAYFAIR, LONDON, W1S 1HT in the designGAP area alongside Launchpad Phone 0121 242 0242 for further information Find profiles of all our many members at Pulse Stand S35 www.creativegaps.co.uk tel: 020 7607 7732 www.mirabellejewellery.co.uk PULSE Finger on the pulse The cutting edge trade show continues to champion design innovation and ethical UK production Taisir Gibreel, www.taisirgibreel.co.uk $77,5( · A diamond year Pulse returns with a focus on ethical British design to celebrate a landmark year for the UK Following four years of growth, Pulse returns to Earls Court this June, with a stellar line-up for the landmark Diamond Jubilee and London Olympics year. With more than 500 hand-selected exhibitors spanning five sectors, this year’s event will offer a wealth of inspiration to help buyers make their mark. The show is divided into easy-to-navigate areas called; Home, Gift, Wellbeing, Fashion Accessories and Launchpad. The exhibition’s reputation for showcasing leading contemporary companies alongside compelling new design innovators continues to grow, with the Product GB initiative bringing UK talent and production into greater focus than ever before. Dedicated to providing a platform for British design, there is no better place to go for inspiring home-grown designers and products than Pulse. Visitors who follow the Product GB trail will offset carbon emissions incurred from transportation from overseas – one of the trail’s great aims. Support for this initiative also encourages fair trade practices, as the Product GB sticker denotes a traceable source of manufacture. Keep an eye out for the Product GB logo as you make your way around the show. A full listing of exhibitors on the Product GB trail is available on the show website. Exhibitors wishing to be part of the $77,5( Eco-Trail must adhere to a strict criteria when it comes to their offerings, which must be produced: • Under fair trade schemes • Using sustainable materials • By using biodegradable substances or be reusable in some way The exhibitors selected will be clearly marked with the ‘Eco Trail certified by Oliver Heath’ sticker, making it even easier for visitors to be green about their choice of product. Meanwhile, Launchpad returns as Pulse’s hotbed of the latest cutting In brief Show: Pulse Venue: Earls Court, London Dates: 10th - 12th June, 2012 Website: www.pulse-london.com edge products and design talent. More than 130 companies will feature in this exclusive buying zone, giving retailers the opportunity to buy from organisations that are brand new to Pulse, and cannot be found at any other trade event. Last year, Launchpad saw the likes of retail visionary Mary Portas place orders. Key jewellery brands to look out for include: Tatty Devine, Ana Verdun Jewellery, and Silver Service Jewellery; while accessories labels such as Cool Trade Winds, Smith & Canova and Cocorose London will also be exhibiting in the Fashion Accessories zone. Pulse will shortly announce the very influential industry figure that they have secured as the keynote speaker for their comprehensive seminar programme. This will be supported by retail surgeries; free one-to-one appointments with industry experts, who will be on hand to troubleshoot individual business issues. The seminars and surgeries help retailers discover the trends and technologies that will resonate with consumers. Visit www.pulse-london.com for more information about the show. $ ;<:)<);<)6,=! [\ZI\I]S(V\T_WZTLKWU &RJQDF&URF/HDWKHU-DFNLHL3DG(QYHORSH 1HZ$XWXPQ 3XOVH6WDQG4$&56WDQG(3XUH6WDQG- LQIR#UHGGRJEDJVFRP ZZZUHGGRJEDJVFRP PULSE Exhibitor profiles Peace of Mind S39 +44 (0)1225 777749 www.pom925.com Established in 1989 by Christine Holden and Simon Beck after time spent travelling in India and Nepal, Peace of Mind employs the skills of artisans in developing countries. The company has spent the past few years both re-inventing its silver collection and developing its popular fashion-led jewellery and accessories ranges. With imaginative design and excellent quality being the keystones of the label’s ethos, the business has been built upon the foundation of strong sourcing skills. The brand is characterised by a rich mixture of floral motifs, semiprecious stones and exotic details. Peace of Mind’s latest collection includes a vibrant selection of tactile scarves, in an array of shades from shocking pink to electric blue. RedDog Q49 +44 (0)1291 673357 www.reddogbags.com Fresh from celebrating a Drapers award nomination, handbag label RedDog will be exhibiting a selection of practical luxe pieces at Pulse. Adhering to an ethos of “no seasonal gimmicks”, Swedish designer Marianne Sparrenius-Waters creates leather accessories with inner functionality and exquisite attention to detail. The timeless yet on-trend handbags and BagPod organisers combine Scandanavian minimalist chic with a British flair. Collection highlights include the sophisticated iPad envelope clutch, which is available in an array of brights; and Susie, the compact crossbody bag, ideal for easy everyday commuting. Plum & Ivory N41 +44 (0)208 392 0632 www.plumandivorycashmere.co.uk Returning to Pulse for a third year, Plum & Ivory will launch new colourways and cashmere silk mix options, ideal for discerning luxury buyers. New complementary hues include larkspur blue, chocolate brown, classic cream and cobblestone beige. Pieces to look out for in the new collection include a large unisex loose knit beanie hat, the statement block stripe scarves and a fresh alternative to a traditional wrap – a button-down ribbed collar. As well as the autumn/winter 2012 range, the label will be showcasing lightweight 100 per cent cashmere scarves in a spectrum of summer shades for the seasonal transition. Kutuu R44 +44 (0)1352 756797 www.kutuu.co.uk Kutuu’s Hannah Salomon designs pieces with meanings, sentiments and symbols which are all made exclusively in the UK. For Pulse 2012, the company will be exhibiting a new line of pewter gift items, which complement the look and spiritual concept of the existing range of sterling silver jewellery. Designs include initials A-Z; mottoes such as happy ever after, home sweet home and live, love, laugh on keyrings; pocket coins and trinket dishes. The products are all made with a textured and antiqued finish, boxed ready to be given as a gift. The label’s ever-popular jewellery range comprises necklaces with walnut details, leather bracelets, earrings and cufflinks. $77,5( · Cool Trade Winds P49 +44 (0)1425 461594 www.cooltradewinds.co.uk Hampshire-based brand Cool Trade Winds will preview its autumn/winter range of scarves at Pulse this June. Having taken the business over from founder Patricia Vignerswaren, Natalie Ball aims to continue promoting the label’s ethos of being colourful and original, as well as ethically sourced. Maintaining its reputation as a stylish yet quirky fair trade wholesaler, the brand will be unveiling playful open-weave scarves alongside elegant winter woollens embellished with intricate hand-embroidered flowers. Due to the delicate and timely process of making these particular scarves, the company will be taking preorders for these pieces at the show. Bagabook D37 +44 (0)7821 895381 www.bagabook.com Bagabook’s practical designs have provided the versatile company with much success over the past year, especially through campaigns such as Get Britain Reading, and the British Library acknowledging its potential. Combining the function of book protection with stylish details, elegant British motifs and child-friendly designs, such as the licensed Tracy Beaker Bagabook, the brand aims to realise its ambition of “bagging everyone’s book.” As a result of this goal, this summer will see the launch of the e-book cover, ensuring that paperbacks and Kindles get the same coverage. $77,5( Earth Squared R37 +44 (0)1620 824392 www.fairtradewholesale.co.uk Earth Squared is bringing a fashion-led fair trade agenda to Pulse this year, with a collection that builds on the current consumer trend for ofthe-moment designs with an ethical slant. The label puts an emphasis on design, quality and value for money; and the current collection builds upon these core strengths for a selection that should appeal to new and existing customers alike. Autumn/winter 2012 sees the inclusion of a variety of new handbag styles in striking contemporary textiles and fabrics, as well as brand new scarves to combat the seasonal chills. Bluebird Boutique R25 +44 (0)1803 833763 www.bluebirdboutique.biz At Pulse, Bluebird Boutique will be showing the latest additions to its dreamy beach-inspired collection. The winsome seaside theme continues for summer, with a miniature version of the ever-popular Beach Babe charm bracelet. Meanwhile, the all-new Hidden Treasure range, which is embellished with Swarovski crystals and delicate semi-precious stones, will make its debut at the exhibition. In keeping with the dreamy vintage style that Bluebird Boutique has established, a plethora of fresh pretty necklaces and bracelets in sugared almond shades and retro brights will also be available for order. Featuring familiar nature motifs, such as butterfly, dragonfly, bumblebee and swallow charms, the stones used will reflect the colour trends of the moment. VISIT US AT PULSE STAND NO. Q32 NO MINIMUM ORDER PEARLS OF THE ORIENT (WHOLESALE) LTD P.O. BOX 100 HASLEMERE SURREY GU27 3WA O O TEL: 01483 205820 FAX: 01483 229145 EMAIL: [email protected] WWW.PEARLSOFTHEORIENT.CO.UK 3XOVH 6WDQG6 2XWRI$VLDIRUPHUO\/RRN(DVW$XVWUDOLDZLOOEHODXQFKLQJRYHU QHZSURGXFWVDW3XOVH2XUSULFHVDUHORZHUWRKHOSRXU VWRFNLVWVJHQHUDWHVWURQJHUVDOHV2XUFRORXUVDUHVSRWRQZLWK FLWUXVWRQHVDQGEROGSULPDULHV:HDUHDOVRGHOLJKWHGWRSUHVHQW RXUHYHUH[SDQGLQJUDQJHRIPHWDOOLFSLHFHVLQFOXGLQJIDEXORXV QHZGHVLJQVLQWKH´7RJHWKHUµUDQJHRIFROOHFWDEOHEUDFHOHWV /RRNRXWIRUPRWLIVIURPQDWXUHORWVRIÁRZHUVDQGOHDYHVZLOO IHDWXUHVWURQJO\WKLVVHDVRQ7KHWUHQGIRUVWDWHPHQWSLHFHVDOVR FRQWLQXHVDQGZHKDYHDGGHGVHYHUDOVWXQQHUV 7HO_0RELOH :HEVLWHZZZRXWRIDVLDFRXN 7ZLWWHU2XW2I$VLDBXN Pulse Stand R37 Autumn/Winter 2012 range in stock June call 01620 824392 email [email protected] order online at www.fairtradewholesale.co.uk PULSE Mirabelle Jewellery S35 +44 (0)207 607 7732 www.mirabellejewellery.co.uk Mirabelle Jewellery is known for its collections of ethicallysourced trend-led gems for the fashion forward. By fusing ethnic and contemporary aesthetics in vibrant shapes and colours, the label has created a signature look all of its own. This season at Pulse, Mirabelle will unveil the Bold is Beautiful collection; featuring natural semi-precious stones in vibrant hues and bold shapes, the designs are highly tactile pieces. The Cosmic range will also make its first appearance at the show. Embellished with an abundance of delicate, twinkling crystals in a variety of colourways, this is a selection of gems that uplifts the spirits. Some pieces in both collections are limited edition, as certain stones are only available in small quantities. A third new range will make its debut this summer – a colourful recycled glass collection called Hippie Chic. Pearls of the Orient Q32 +44 (0)1483 205820 www.pearlsoftheorient.co.uk For this summer, Pearls of the Orient has embraced the excitement of the Queen’s Diamond Jubilee by designing a range of red, white and blue cultured freshwater pearl jewellery to mark this year’s sense of national pride. The patriotic range, which can be worn in a number of eye-catching ways, includes fun looped necklace, earrings bracelet styles in the Union Jack colours. Available at no minimum order for registered retail traders, this truly British collection will be unveiled at Pulse, alongside the company’s varied array of shimmering designs. Smith & Canova Q58 +44 (0)1132 657676 www.smithandcanova.co.uk Smith and Canova opened its doors in the early ’90s under the helm of David Smith. With a long-standing background in the leather industry, Smith’s father and grandfather were both leather repair specialists. With a strong understanding of how to build longevity and quality into original bag designs, the company prides itself on sourcing fine leathers and materials to produce reasonably priced investment pieces which combine traditional craftsmanship with modern and luxurious styling. Key features of the label’s luxe leather bags include adaptability, matching sets and trend-led colours. The collection has recently extended to include iPad covers, keyrings and belts. Ceannis M25 +44 (0)7766 178764 www.ceannis.com Swedish brand Ceannis was established in 2002 with the aim of designing and manufacturing beautiful and functional handbags and accessories of high quality and a high degree of fashion. Founded by Ann-Louise Andrén, the label’s lifestyle-driven concept is based on a passion for beautiful materials, production and design. The company’s aesthetic is anchored in Asian sensuality with strong European influences. Co-operating with the best suppliers in the world, Ceannis sources every material with thought and care, from the most advanced leathers to the smallest buckle. $77,5( · Sagen N46 +46 (0)704752999 www.sagensweden.com Designer Elin creates her delicate jewellery from discarded porcelain and broken china. The concept of creating fashion accessories from old crockery first occurred to her when on a holiday in 2006, whilst experimenting with grinding machines at the home in Gotland where she grew up. Submitting flea marketsourced plates to the grinding machines’ effects, she got results that have led to several collections of charming keepsake designs. From floral rings to a delicate limited edition cameo bracelet featuring the faces of the Swedish Royal Family, Sagen’s hand-made designs evoke feelings about the timelessness of memories. Cocorose London P41 +44 (0)7948 356647 www.cocoroselondon.com Award-winning ballet pump designer, Cocorose London created an innovative concept for folding, portable shoes in 2007. In the year of the Diamond Jubilee and London Olympics, the label is proud to present the Luxury Heritage collection. Beautifully hand-crafted in Northampton, the range is available to order in three sophisticated shades, complete with signature box packaging. As well as putting together this Britinspired line, Cocorose London has just announced its new licensing partnership with The Royal Opera House. Inspired by The Royal Ballet, Cocorose London has created an exclusive capsule collection of signature foldable ballet pumps and travel purses. The romantic and magical Aurora shoe combines nude pink with dazzling black mesh and a diamante bow. $77,5( Claudia Canova Q58 +44 (0)1132 657676 www.smithandcanova.co.uk Claudia Canova was founded in Leeds in 1996. As the sister brand to leather heritage brand Smith & Canova, the label enjoys a similar foundation of heritage design. As well as sourcing globally for the best skins and details, the company places a strong emphasis on colour and shape, and these tenets are at the fore of each season’s collection. With a focus on glamorous statement design and feminine styling, Claudia Canova aims to make beautiful and wearable accessories that transcend both fashion and function. Recently nominated for Best Accessories Designer of the Year at the Drapers Awards, the label has also become a favourite within celebrity circles. Nicky Thomson G1 +44 (0)1886 833052 www.nickythomson.co.uk Ethical knitwear designer Nicky Thomson will be showing her latest range of British-made woollens, including knit print dresses, long cardi-coats, scarves, hats and gloves at Pulse. Using an array of bright colour combinations and tactile textures – such as soft wool boucle, lambswool, angora, silk, and felt – the collection is characterised by the playful inclusion of pompoms. Committed to supporting UK industry and talent, she has developed a network of small, family-run textile manufacturers all over the country, with the majority of the pieces being made by a small family business in the Midlands. Come Rain or Shine Flash Your Totes! %UDQGQHZDW3XOVH&RQWHPSRUDU\ MHZHOOHU\UDQJHXVLQJ39&DOXPLQLXP FHUDPLFEHDGVDQGVLOYHU 9LVLW6WDQG5 ZZZPRGMRROFRXN Try our vibrant range of ‘All Year Round’ Bag-in-Bag Totes also available in turquoise, orange & black Kris – Ana Fashion Accessories & more... www.kris-ana.com - [email protected] 07920584834 - 01923437803 Come visit us @ Pulse (U50) • Chic Harrogate (EJ12) • Pure (K101) Fashion with conscience…ethically produced luxury scarves and dresses Invite you to see us at Exhibiting at Pulse stand no. S-46 PULSE 10th - 12th June email: [email protected] tel: +44 (0) 2085057745 web: www.bhavna.com ',9,1( 6ZHHW5RPDQFH 9LQWDJH,QVSLUHG-HZHOOHU\ 6ZHHW5RPDQFHRIIHUVDQH[WHQVLYHFROOHFWLRQRIYLQWDJH LQVSLUHGMHZHOOHU\'HVLJQDQGPDQXIDFWXUHGLQWKH86$ WKLVZRQGHUIXOFROOHFWLRQLVSRSXODUIRULW¶VDXWKHQWLFLW\DQG TXDOLW\DQGLVZRUQDQGFROOHFWHGZRUOGZLGH 'LVWULEXWHGE\',9,1(VLQFH 6HHXVDW38/6(RQ67$1'7 7_(VDOHV#MXVWGLYLQHFRXN_:ZZZMXVWGLYLQHFRXN PULSE Earls Court, London For more information call Andrew on 0208 995 1100 www.azuni.co.uk STAND N39 PULSE Moore & Moore E9 +44 (0)1884 860900 www.mooreandmooretextiles.com Growing in profile year on year, Moore & Moore is a brand with an increasing awareness of the importance of consistent quality and flexibility of service in the UK manufacturing of faux fur products. The new additions to the range for autumn/winter 2012 include a detachable collar, headband, cuffs, boot toppers, a cowl, brimmed hat, bags and fresh asymmetric scarf designs, complete with vintage-style lining. All products are designed and made in-house, allowing the company more flexibility than importing labels. Bronte H8 +44 (0)8707 437410 www.brontebydesign.co.uk At this year’s Pulse, Bronte will be exhibiting its complete range of bags, all made with 100 per cent wool fabric, woven at the label’s mill in Yorkshire. Brand new for 2012 is the Rochester style. The classic duffle bag is finished with leather covered base and top, and a strong corded drawstring. Each bag has a zipped front pocket and is fully-lined with an additional internal zipped pocket. Available in a choice of striking Sandringham poppy plaid, plain charcoal and a host of other natural shades, it is a likely best-seller. Taisir Gibreel DG2 +44 (0)1738 446455 www.taisirgibreel.co.uk Taisir Gibreel’s designs are based on original hand drawings of rural and urban Scottish landscapes, drawing great inspiration from the shades and shapes found in the highlands, and the geometric shapes and structures found in the Scottish Parliament building. The prints are an eclectic mix of bold patterns and vivid colours. Made from luxurious heavy silk satin, the scarves celebrate British design and craftsmanship. Inspired by Lochnager, the tangerine and turquoise in the Orange Roe collection celebrates the vibrant colours of this majestic mountain. Ben Vorlich overlooking Loch Earn and the Scottish Parliament building were the key sources of inspiration for the Deep Blu collection. Pomegranate S27 +44 (0)207 937 9735 www.pomegranate-london.co.uk Pomegranate specialises in silver jewellery set with beautifully coloured stones. For Pulse, the gem brand will be extending its collection of hand-made slice earrings, with stones such as Apatite. The design and composition of the pieces highlight the beauty of the natural stone, as well as the skill of the craftsmen. All made by hand in India, each pair of earrings is completely one-of-a-kind. The dreamy tones, especially the turquoise and sea foam transparent gems, are ideal for wearing with a summer wardrobe. $77,5( · The Travelwrap Company Shruti Designs C21 +44 (0)1453 760070 www.shrutidesigns.co.uk Shruti Designs is using Pulse as an opportunity to launch its latest range of knitwear, fashion accessories and bed throws. The company’s scarves, hats and mittens are perennially popular, and a new cable knit range with spot and stripe patterns is now available. Alongside the everpopular existing range of bags in cotton and velvet, the label will unveil a new vintage-style leather range, complete with the ‘soft and worn’ effect. Crochet is a big trend this year, so watch out for the new Heirloom range of scarves, purses and bags, which will offer a fresh take on the technique. Peter Lang Australia P46 +44 (0)7739 518701 www.barberinifashion.com Known for creating three decades-worth of head-turning glittering accessories; Peter Lang heralds the autumn/ winter 2012 season with a bold daywear range. The Tribal Rock Chic collection is aimed at a modern individual woman who is not scared to express herself. All three of the new separate day lines complement the designer’s signature Gala Deco evening range, particularly the striking new ’40s and ’50s era inspired Tribal Leather and Chain story. This rustic collection features geometric Art Deco shapes; an array of mesh bibs; skulls; statement gold clad pieces set with semi-precious stones and snakeskin leather finishes. $77,5( T28 +44 (0)844 800 1296 www.thetravelwrapcompany.com Niamh Barker, Founder and Creative Director of The Travelwrap Company, has collaborated with British fashion designer, Ronit Zilkha to create a capsule collection of luxury travel essentials made from the finest Scottish cashmere. This collaboration range will be launched at Pulse this July, with pieces on show including the signature Travelwrap, alongside a collection of small accessories such as wrist-warmers, hats, colour block scarves and infinity scarves. The label’s autumn/winter 2012 palette comprises cloud grey, linen beige, damson and china blue, with Rothko colour blocking being a key influence. The long-haired cashmere used is ethically and sustainably sourced. Out of Asia S38 +61 3 9890 1141 www.outofasia.co.uk Out of Asia – formerly Look East Australia – will be launching over 150 new products at Pulse. The brand’s new colour palette is bang on-trend, with citrus tones and bold primaries making ideal shades to carry wearers from summer to autumn with ease. The company is also proud to present fresh additions to its ever-expanding range of metallic jewellery pieces, including all-new designs for the Together range of collectable bracelets. Key for this season is the nature motif; flowers and leaves feature heavily in the designs. The trend for statement pieces is also acknowledged with several envelope-pushing impact gems. Buckle up Just a year on from establishing Zatchels with business partner Brian Brady, Director Dean Clarke reveals how their ethos of high quality British production and traditional methods have secured the leatherware brand as a market leader Tell us a bit about how Zatchels was started. Zatchels was established as a joint venture by myself and my business partner, Brian in April last year. We wanted to set up a truly British leather accessories label, with every piece being designed and manufactured in England using traditional manufacturing skills. We were keen to focus on quality, with a style that remained true to its national heritage. What was the aim of Zatchels when it was first established? Zatchels’ aim and continued philosophy is to design and create high quality leather bags and accessories in England. As we design and manufacture everything inhouse, we know that we have endless capabilities. We wanted to create an “ We wanted to create an original brand that could clearly set itself apart from the current bag market. $77,5( ” original brand that could clearly set itself apart from the current bag market. How were the initial products developed, and what was the response? When we developed our début collections for our official online launch, we decided to run with a varied selection of classic styles, themed bags and an array of prints. We wanted to gauge the response from our customers to find out which style of Zatchel was most popular. The response was phenomenal! The success of our first collections far exceeded our expectations and feedback was fantastic from consumers and those in the trade industry. We had several retail enquiries within weeks of the launch. This feedback encouraged us to immediately broaden our ranges, and begin to look at working with various retailers. What challenges were overcome when the company was starting out? Over this past year we have encountered many challenges. As with any new brand or business, we have found the need to keep up with the demand for our products from retailers and customers the biggest challenge to overcome. We have had to look at how best to meet ever-increasing demands, whilst maintaining our core objective of providing the highest quality products. Now, with a great team on board and much larger manufacturing capabilities, Zatchels is turning around over 2,000 bags a week from our Leicester headquarters. What sets Zatchels apart from its competitors in the accessories industry? We believe that Zatchels sets itself apart from competitors by offering a personal ‘stamp’ ‒ every bag is instantly recognisable as being from the label. Each collection is very different from the next, and our array of designs is key to the brand’s identity. We work directly with the world’s best leather suppliers to ensure that we have exclusivity on colours, prints, and more recently, techniques for printing onto leather. As we design and manufacture everything PROFILE ourselves, we can be as creative as we like. Recently we have introduced barrel, saddle, and duffel bag styles to our line of products. We will continue to do this, and also continue to build up our structured satchel collections. Zatchels is currently the only satchel company ‒ that we know of ‒ offering a 17.5 inch satchel size. We call this our super-size satchel! It’s perfect to be used as a briefcase, or weekend bag. We can also exclusively reveal that within the next few weeks, we will be offering a very special laser engraving service, which will allow our customers the opportunity to have their initials, name or a short message pressed onto the inside flap of their bags. Laser engraving is an ultra-modern permanent technique, ensuring that engravings will not wear away with use. How important is the location and history of the company to its success? We strongly believe in the traditional heritage of leather manufacturing, which has always had roots in the Midlands. We feel that being based in Leicester provides an ideal central location for us. We are keen to promote British manufacturing because unfortunately many of these long held traditional skills are being lost to overseas competition. How has the product offering changed over the years and how would you describe your current collection? As we are just reaching the end of our first year in business, we can’t say yet how our products have or will change over the forthcoming years. However, within our début year our product line has already developed, from basic satchel styles through to several bag options, in a colourful spectrum of shades and prints. We plan to develop our product selection even further over the next few months. We have a real variation amongst our new pieces, our latest offerings include our Executive collection, which is a double front pocket bag, ideal for professional business use. In addition to this more grown up style, we have launched our playful fluoro print collection of satchels. These models were designed with high summer in mind, and have a real contemporary fashion edge, for a younger more fashion conscious consumer. How often does Zatchels launch new lines or products? Unlike conventional labels, we do not work to seasonal collection releases. We regularly launch new lines, and on average, launch a new collection or product monthly. As we can design and manufacture everything inhouse, we can quickly turn a trend concept into a collection. We can also work closely with our worldwide retailers, and create lines to suit their immediate needs. Over the past few months, we have produced lines for ASOS, John Lewis, and most recently, House of Fraser. What are the current best-selling designs? At Zatchels, we are lucky as our collections consistently sell well across the board. In terms of satchels, our Polka Dot range is extremely popular; as are the Old Classics, such as black, brown, chestnut, navy, and red. We never realised what impact both our Barrel and Saddle bag collections would have ‒ we knew we wanted to make something a bit more affordable ‒ but since launching the range, sales from both trade and direct customers have been amazing. Now, we make hundreds of these every week. The latest line for us to launch was the Duffel bags ‒ I think this ability to diversify really sets Zatchels apart from the traditional satchel manufacturers. We utilise the leather sewing skills we’ve gained from years of experience in the footwear industry to make high quality bags and machinery that is quite different from what is normally used to make satchels. The level of skill required to stitch to this quality can take years to master. Which trade shows do you attend and which one works best for Zatchels? As this is our first year of trading, we have not yet participated in any trade shows. At the moment, we are working with Backstage Fashion Agency, and have a London-based showroom space. Right now, we are looking at which shows within the UK and internationally would be best for establishing our brand on a global level. When was the website launched and how does it support the business? Our website launched in April 2011, and it has supported the business by providing us with a direct global retail platform to promote and retail our collections ‒ we sell and ship worldwide from this online base. Our website is used to present as much product information as possible to potential customers ‒ and acts as a 24 hour Zatchels store. We offer a high level of online customer service, with our team being on-hand to answer any online enquiries. There is even a blog, which creates an additional channel for our customers to hear more about our brand. $77,5( · What have been the key milestones over the past year? For us there have been many milestones over the last year, but I would have to say one of the greatest was seeing Zatchels sold in Liberty London. To have our products stocked in such a prestigious London store is not only an honour for us, but also showcases Zatchels to visitors from all over the world. More recently we have landed large orders with major UK department store chains John Lewis and House of Fraser and we are delighted about this. Overseas, we now have distribution contracts in place with China and South Korea ‒ in China we are also negotiating a franchise deal, as they would like to start opening Zatchels boutiques over there. There are also several more distribution contracts being negotiated in other locations around the world. In addition to this, we are setting up an agency network across Europe. We were also lucky enough to be featured in Vogue very recently, which is pretty amazing. Thanks to our PR agency, the media have really taken to the brand, and we’re quite overwhelmed with the coverage we’ve managed to achieve. How do you view the current market and what trends, both in product and in business, do you see emerging over the coming months? At the moment, our focus is very much on building up our product range and carefully choosing the colours that are right for the moment, rather than focusing too heavily on what’s going to happen next year or the year after that, as some companies need to. The beauty of UK manufacturing is that we can be extremely responsive and flexible; if a new colour starts to sell well in fashion we can usually put this on sale within a couple of weeks. As the company continues to grow we may have to start to go down the traditional seasonal route, but for now, we’re enjoying being impulsive and diverse. “ We’ve taken on more manufacturing facilities, increased our number of staff, have a massive stock of leather – which is great for people to see when they visit our factory – and have new machinery arriving nearly every week. ” What are the future plans for Zatchels? In truth, we’re only just starting to think about what the future could hold! The first year has been a total whirlwind, with our business tripling in size since last April. We’ve taken on more manufacturing facilities, increased our number of staff, have a massive stock of leather ‒ which is great for people to see when they visit our factory ‒ and have new machinery arriving nearly every week. Our success is largely down to the broad offering of colour and ranges: there is literally something for everyone! We want to continue in this manner, and we have some really exciting new projects that we’re working on. Ideally, we would like Zatchels to be known as the classic British brand, with global recognition for the high quality and the versatility of its collections. Who knows, we could be venturing into other product areas – not just bags and accessories. Watch this space! $ Contact Zatchels +44 (0)845 521 2723 www.zatchels.com $77,5( /8'9,* ZZZOXGYLJGHVLJQFRP_IUHGHULNNH#OXGYLJGHVLJQFRP SHOE TRENDS Made for walking Functional yet fashionable, boots are the hardest working footwear in a woman’s autumn wardrobe. We highlight the best styles from the practical to the avant garde Rocket Dog, www.rocketdog.co.uk $77,5( · 6PDUWHQXS Sensible shades, classic details and cosy linings make ideal companions for wet winters 1.Hudson: +44 (0)207 729 2113 or www.hudsonshoes.com; 2. Van Dal: +44 (0)1603 426341 or www.vandalshoes.com; 3. Iron Fist: +44 (0)1202 338500 or www.jacksondistribution.com; 4. Wear Like Me: +44 (0)7985 121593 or www.wearlikeme.com; 5. Shepherds of Sweden: +46 325 66 13 80 or www.shepherd.nu; 6. Love From Australia: +44 (0)1604 239157 or www.lovefromaustralia.com; 7. Rocket Dog: +44 (0)208 207 7200 or www.rocketdog.co.uk; 8. J Shoes: +44 (0)1858 468123 or www.jshoes.com $77,5( SHOE TRENDS 1 Stand out Colour pop prints, luxe materials and high-concept heels are the epitome of post-summer chic 2 4 5 6 3 8 7 1. Bourne: +44 (0)1482 334590 or www.bournecollection.com; 2&6 Van Dal: +44 (0)1603 426341 or www.vandalshoes.com; 3. Iron Fist: +44 (0)1202 338500 or www.jacksondistribution.com; 4&7. Finsk: +44 (0)7894 904315 or www.finsk.com; 5&8. Moda In Pelle: +44 (0)1132 392379 or www.modainpelle.com $77,5( INSURANCE solutions Attire Accessories readers put their insurance queries, concerns and questions to leading brokers T.H. March Q Target stock I’ve been reading through my insurance policy Neil McFarlane, and it mentions Sales and Marketing ‘target stock’. What Director, of T.H. March & Co Limited exactly does this term mean? Neil says: To ensure that you have adequate insurance cover, it is essential that you declare any target stock you may hold. Target stock can include, but is not limited to: A • Jewellery, watches and precious metals • Compact discs etc. • Electrical goods, including computers • Furs and clothing • Cigarettes and alcohol Not all insurers define target stock in the same way, ask your insurance advisor or insurer what they include. If you don’t disclose details about your stock, a claim may not be met. Q A Stock levels My stock levels fluctuate throughout the year; do I need to tell my insurer? Neil says: Most − if not all − policies available today will state that if a claim is made and it is found that the covering sum is not sufficient for the valuables at risk, any claim payable will be reduced by the same percentage as that of the under insurance. Make sure that your stock levels do not exceed the sum insured on your policy. An alternative is to have your policy arranged on a ‘stock declaration’ basis. Under this system, a maximum sum insured is set at the beginning of the policy period and every month a declaration is sent to your insurer, stating what the stock figure was for the preceding month. At the end of the policy period, the stock figures are reviewed and a return premium or additional premium is charged, depending on the average levels of stock held. $77,5( Q A Insuring my premises I need to insure my business premises. All I need to provide my insurance advisor with is the market value of the building, that’s right, isn’t it? Neil says: In a word, no! Correctly arranged insurance protection for your buildings should be arranged on the rebuilding value, not the market value. The sum calculated for buildings cover under a commercial policy is based on the full rebuilding cost of the premises rather than the market value. There is no relationship between the two. It is also important to review the re-building value on a regular basis to take into account inflation and any improvements made to the building. Many insurers include an ‘index linking’ provision within their policies; the sum insured is increased on a yearly basis to take into account rises in inflation. It is important that this figure is correct to start with. To obtain a rebuilding value, contact your local qualified chartered surveyor. By arranging your policy on the correct basis, you will be saving a considerable amount of money in most cases. If your building is listed, however, the rebuilding value may well be more than the market value. $ T.H. March is a well-established family business founded in 1887. With offices in London, Birmingham, Manchester, Glasgow, Sevenoaks and Yelverton near Plymouth, the company has departments covering household, motor, travel, commercial and scheme insurance. To find out more visit www.thmarch.co.uk. ,PSRUWHUV([SRUWHUVDQG:KROHVDOHUV RIWKHODWHVW)DVKLRQ-HZHOOHU\6FDUYHV DQG%ULGDO$FFHVVRULHV 9LVLWRXUVKRZURRP %HUZLFN6WUHHW/RQGRQ:)7% 6KRZURRPRSHQLQJKRXUV 0RQGD\)ULGD\DPSP 6XQGD\DPSP 0LQLPXPRUGHU H[FO9$7 $OORUGHUVSODFHGRQOLQHZLOOEHFDUULDJHSDLG 8.0DLQODQG2QO\ 3HUIHFWFKRLFHIRU 7RdYZ`_ 7HOHSKRQH (PDLOLQIR#DFFHVVRULHVZRUOGFRXN $FFHVVRULHV 25'(521/,1(72'$<$7 ZZZDFFHVVRULHVZRUOGFRXN The alchemist Jeweller Hazel Atkinson reveals that her 30 year love affair with design has stemmed from a passion for experimentation Tell us a bit about how Hazel Atkinson Jewellery was started and who you’ve worked with. After graduating from Loughborough Art School in 1983 with a degree in textiles specialising in embroidery, I joined a small touring theatre company for a season, making costumes and props. Later, while working for my sister in London I became acquainted with the artist Leigh Bowery, who shared a studio space with her. Leigh and my sister were creating beautiful and outlandish garments. I was inspired by this burst of creative energy, so began working on my own pieces. In 1984 I rented my first studio workshop in Nottingham and began to experiment with jewellery design. I set up Hazel Atkinson Jewellery shortly afterwards with the help of The Enterprise Allowance Scheme. Almost 30 years later, I’m still in business in Nottingham and running a bigger organisation with my business partner, Phil. We now supply hundreds of independent shops and galleries thoughout the UK and overseas. It continues to be of the utmost importance to me and my customers that my products remain hand-made in England. What was the aim of Hazel Atkinson Jewellery when it was established? To make original, bespoke hand-made jewellery and, in a time of high unemployment, to ensure that I have a job! I realise that it runs contrary to the primary rules of starting a business, but I had no grand vision for my business, no five year plan. My main concern at the time was to try to become self-sufficient. Of course, to achieve this I had to produce something that somebody else wanted to buy. I’ve always been confident in my skills as a maker – I’m happiest when I’m creating and making. Even now, almost 30 years later, I’m still completely hands on. Every item of Hazel Atkinson Jewellery is designed, manufactured and dispatched by my partner and myself. How were the initial products developed, and what was the response? Using my embroidery skills, I began twisting, knotting and knitting wire and adding various precious and semi-precious beads, gems and stones to make jewellery. At the time this process was much more unusual than it is today, and the response was immediate and very positive. I would source materials from whatever was available; when cash was tight and times were hard, you could find me rooting around in scrap yards, electrical wholesalers and plumbers’ merchants looking for off-cuts of metal and electrical cable! When I was designing wedding accessories, it $77,5( was often an amusing thought to think that the bride’s tiara could very easily have originated from material found at the bottom of a skip on a building site. Through necessity, I was an early adopter of recycling and upcycling. What challenges were overcome when the company was starting out? The greatest challenge when starting up is trying to get your product out into the market place. I deliberately kept very small and kept myself out of debt. To this day, I have never had an overdraft; I only bought what I could afford. In the beginning I sold my jewellery almost anywhere – craft fairs and school fetes were a favourite, I recall. Seasonal markets were also a good source of income. Having never been a driver, I would take a suitcase, a few carrier bags and PROFILE a display stand and travel by bus to these various events. Early on, I hit upon the idea of hosting jewellery parties which could be very lucrative, as well as being a good fun social event. Of course I was young and business wasn’t everything, but I had the energy and enthusiasm of youth. I was patient, and over time I began to build a strong customer base. What sets Hazel Atkinson Jewellery apart from its competitors? My speciality is pattern design. I spend a great deal of time developing and contrasting design and colour in my sketch book. This pays off in the long run, enabling me to produce more subtle, and intricate designs than many of my competitors. Service is a massive factor; any enquiry or query comes directly to me. I try to deal with my clients and customers in as personal a way as possible and accommodate all reasonable requests. I’m not at all corporate and what you see is what you get. Because I am completely hands on, my quality control is 100 per cent – nothing leaves our workshop which hasn’t had my final approval. So, design, service, workmanship, very reasonable pricing and years of experience place Hazel Atkinson Jewellery in a very prominent position in this highly specialised field. How important is the location and history of the company to its success? We could base our company almost anywhere, as long as we have access to the usual utilities, the internet and a reliable postal service. We chose Nottingham as the base for the business because it is an exciting city, we have family and friends here, and we have a very good deal on a spacious studio. How has the product offering changed over the years and how would you describe your current collection? Beads and wire were primary components in the early years, but I was forever experimenting with other materials and trying to decorate various metals with colour. I worked in copper, brass, titanium and silver. I heated, corroded and blasted in an attempt to transform the appearance of the material. Then, about 10 years ago, I had my Eureka! moment where I discovered the process of decorating anodized aluminium. All at once I was able to add colour and dyes to metal and through a process of soaking and heating, render it permanent and durable. I immediately knew that I was onto something that could transform my business. A decade on, I’m a leading practitioner in this field. I now work exclusively in aluminium. My current collection, Natural Selection takes its inspiration from the natural world and builds on my previous collections. The dying process is technically quite tricky; the knack is being able to reproduce the same results batch after batch. As my technique becomes more refined, I find that I’m able to produce subtler colour combinations and more intricate patterns. “ about 10 years ago, I had my Eureka! moment where I discovered the process of decorating anodized aluminium. ” How often does Hazel Atkinson Jewellery launch new lines? We tend to launch new collections bi-annually at the beginning of the year. We show at Top Drawer, Scotland’s Trade Fair and Spring Fair. We announce new collections via our website and through trade publications. Of course, prior to this we photograph the new products, set up a model shoot, and publish a new catalogue. We are determined to make a greater effort in reaching new customers through social media sites such as Facebook and Twitter. $77,5( · What are the current best-selling designs? Tell us about the recent campaigns. Of our new designs the Ripple range – Ripple Red and Ripple Purple – is going great guns. It’s very summery, warm and fiery – ideal for these grey, austere days. Which trade shows do you attend and which one works best for Hazel Atkinson Jewellery? Our regular trade fairs and ones we have been attending for a few years are Spring Fair, Scotland’s Trade Fair, Top Drawer and The British Craft Trade Fair. In addition to these, we will be showing at Home & Gift for the first time later this year. The smaller, more intimate fairs are good for us; they’re generally a nicer experience and have a friendlier atmosphere. When was the website launched and how does it support the business? The website went live in 2005. It is not an e-commerce site as yet; we plan to launch one later this year. Even though it is a brochure site, it gives us an online presence and enables potential customers to access information and our latest product range. What have been the key milestones in the business? The most obvious milestone and the greatest benefit to my business, was learning how to work with anodized aluminium. Another big day was when we became an LLP (Limited Liability Partnership) and my partner Phil finally gave up his day job and joined me as my business partner. Receiving recognition for one’s efforts is always welcome, so a great milestone for me was when we were awarded the Highly Commended category in the Gift of the Year competition 2009. I must be honest here and state my credentials; as a typical creative, I’ve always had difficulty when it comes to fully comprehending the technicalities of business – I always find it either baffling or boring. So it was a great boost to our business when my partner attended a series of courses run by Business Link, which enabled us to organise our affairs more efficiently. How do you view the current market and what trends, both in product and in business, do you see emerging over the coming months? We’re told on a daily basis how tough things are economically, so there’s no need for me to add to the gloom. My business has actually grown since 2008. Of course, anything can happen and if things did go awry, we would go back to basics. The bottom line is that we are creative people. I’ve made work for myself all my adult life. If I did have to get back on the bus and flog my pieces in the old-fashioned way $77,5( then so be it. As for product trends, if we could predict with any certainty, we’d be millionaires! We’ll just keep on doing what we do best. What are the future plans for Hazel Atkinson Jewellery? Each and every day, I am searching for new inspiration, constantly experimenting with new ideas and looking for new materials to complement the metal. We are a selfcontained creative business; we have control of every aspect of production from the initial design to the finished item and are fiercely proud of our British made products. All businesses want to grow and evolve in a positive way and we are no different. We are planning to have a more defined online profile and will launch our e-commerce website in the near future. There are also plans to add to our team of part-time assistants by creating permanent employment for a couple of apprentices. Whatever the future holds, you can guarantee that I will still be busy experimenting; like an alchemist trying to turn base metal in to gold. $ Contact Hazel Atkinson Jewellery +44 (0)115 958 6183 www.hazelatkinsonjewellery.co.uk Hazel Atkinson Jewellery LLP www.hazelatkinsonjewellery.co.uk Tel 0115 9586183 Handmade in the UK Jewellery that touches your senses. Soft and organic forms clinging to your skin. Will give you a stunning look. A collier for the beautiful moments in life! www.tezer-design.de UK contact: Sharon Acton 07774 928045 HATS,GLOVES AND SCARVES Covering all bases Our pick of the best pieces to keep warm with, from light summer scarves to winter woollens Marmalade Cashmere, www.marmaladecashmere.com $77,5( · NICKY THOMSON www.nickythomson.co.uk Since launching in 2006, ethical knitwear label Nicky Thomson has built a reputation for textile innovations and a commitment to fine craftsmanship. The designer uses the finest natural, renewable and sustainable yarns, sourced from traditional Scottish and English mills. The collections are mainly composed of a mixture of lambswool and angora fibres, for an effect similar to cashmere. As a textile expert, Nicky is constantly experimenting with different textures of wool, stitch size, washing and hand-finishing. Her inspiration is drawn from Spiro-graph drawing in her youth; a fascination with nature and exotic travels, lending the collection a vibrant yet earthy appeal. BEDAZZLED www.bedazzledwholesale.co.uk Manchester-based brand Bedazzled Wholesale is currently offering a broad range of fashionable summer scarves, with styles to suit a spectrum of tastes. The collection includes ever-popular pretty floral prints, glamorous animal prints and bold on-trend tribal and Aztec patterned scarves, all of which tap into key looks for 2012. With the British weather this summer set to be as unpredictable as ever, lightweight scarves are proving an increasingly desirable fashion accessory, combining practicality with relaxed, chic style. The label’s multifarious range of prints and styles provides consumers of all ages an easy cover-up option for seasonal chills. MOORE & MOORE www.mooreandmooretextiles.com Moore & Moore return for the forthcoming season with an array of versatile and fashion-forward faux fur pieces to keep the winter cold at bay. The elegant faux fur collar – complete with button and loop fastening – can be used to dress up coats, jackets and knitwear. Co-ordinated hats, headbands, cuffs and boot toppers are also new additions to the line, ensuring that wearers can mix and match. The faux fur cowl is another fresh highlight; lined with a silky fabric and with four different fur options, the soft folding drapes of the design will add a touch of elegance to any winter evening ensemble. The retro-inspired asymmetrical scarves can be worn in two different ways, either to the side or crossed at the front, and are best complemented with a chic vintage brooch. MARMALADE CASHMERE www.marmaladecashmere.com Marmalade Cashmere specialises in creating striking investment pieces in a selection of rich shades. Known for its luxe quality, feminine styles and attention-to-detail, the label only produces small collections each year, with every piece being limited edition. Each accessory – from beanie hat to checked scarf and Fair Isle hand warmers – is made from the finest sourced cashmere. The wool is hand-dyed to the designer’s exact specifications, ensuring a quality finish. $77,5( L PU They come in a wide selection of fabrics in fabulous colours and textures. Tel: 0131 666 2708 | Mob: 07800 608155 [email protected] www.pappumama.com 452 Old Dalkeith Road, Edinburgh, EH16 4SS 0 Beautiful scarves and wraps all ethically sourced and manufactured on traditional handlooms in India. R3 handloom scarves SE PAPPU MAMA %HDXWLIXO8QLTXH (WKLFDOO\6RXUFHG 6FDUYHV6KDZOV IURP.DVKPLU1HSDO 7KDLODQG The finest collection of leather & cashmere gloves, hats & scarves hand made in Madrid. For all sales enquiries please contact Ama Agencies: Email: [email protected] Tel: 0845 6448436 3XOVH(DUOV&RXUWWKWK-XQH6WDQG3 +DUURJDWH+RPHDQG*LIWWKWK-XO\6WDQG(-% HATS,GLOVES AND SCARVES DORCAS & MOPSA www.dorcasandmopsa.co.uk Dorcas and Mopsa scarves have historical literary characters at the heart of their pictorial design. The company’s first collection of finest silk offerings is named The Shakespeare Lady, after having been inspired by the Pre-Raphaelites; as well as by the fact that Shakespeare was the first recorded person to use the word ‘art’ in its contemporary sense. Juliet, Ophelia and Titania are the three chosen characters for the scarves, and are portrayed with wit as modern day reincarnations of the playwright’s leading ladies. The characters began life in the black, inky drawings of the artist Kim Paterson’s sketchbooks, which she later transformed with vibrant colour and exaggerated curves. Alongside these square portraits in silk, there is also the vibrant Shakespeare’s Life Class collection; these diaphanous 100 per cent silk georgette scarves come in four hues; amber, jade, pink and scarlet orange. BECKSÖNDERGAARD www.becksondergaard.com Established by the entrepreneurial duo Lis beck and Anna Söndergaard, Danish label Becksöndergaard was founded upon a mutual passion for accessories. The designers’ love of colour and Scandanavian simplicity gives their lightweight scarves a dreamy yet playful twist. The brand’s signature style comprises an extensive colour palette and intricate hand-drawn prints. The focal trends of the most recent collection are nature and travel, with ethnic themes and bird illustrations coming to the fore. The range still includes the brand’s ever-popular star and heart prints in an array of complementary shades. STASIA www.synang.com/stasia One-off embellishments and a quirky use of pattern and colours are an integral part of the Stasia design ethos. With customer demand at an all time high, Stasia has developed this concept and extended it into other product areas, including scarves. Available in a range of beautiful prints – from exotic birds in an array of tropical shades to a floral garden scene of inky greens and blues – these eye-catching designs will appeal to any fashionconscious consumer keen to make a statement. With a low minimum quantity, the scarf selections can be tailored to buyer requirements. PLUM & IVORY www.plumandivorycashmere.co.uk Colour is the starting point for each Plum & Ivory collection and this season’s range is no different, with an array of fresh tones to carry consumers through the frosty months ahead. This year’s women’s knitwear cashmere line is available in a constantly expanding colour palette, which now includes classic colours such as black, winter white, cobblestone beige, a sumptuous dusky rose, coffee bean and a vibrant larkspur blue. Accessories come in a range of styles, from the label’s signature block stripe scarves and diamond patterned travel wraps and ponchos, to new pieces such as beanies and berets, collars and unconventional new scarf designs. $77,5( Pearly queens The mother daughter duo behind Pearls of the Orient, Vanessa and Sacha Walls tell us the story of how the jewellery brand became both an international label and the family business Tell us a bit about how Pearls of the Orient was started up. V: In 2000, I moved to Singapore with my businessman husband, who had just been transferred from a posting in Dubai. Employment opportunities for expatriate wives were quite limited at that time, so when an American lady decided to sell her freshwater pearl jewellery business, I jumped at the chance to return to the world of retailing at trade and charity fairs. S: Having spent considerably more time than one gap year backpacking around Australia and south-east Asia, I went to Singapore in 2002 to join my parents. My mother, Vanessa, had just started a series of jewellery-making courses and she suggested that as I was quickly becoming bored and running very low on funds, I should do the $77,5( courses as well with a view to helping her build her business. And now here I am, a decade on, and a partner in our family business, Pearls of the Orient. More than 80 per cent of the global production of cultured freshwater pearls come from China. A significant proportion of the production is exported to other Asian countries including Hong Kong, Thailand and India. As a result of China’s decision to embrace large-scale manufacture and sell into global markets, jewellery using cultured freshwater pearls has really taken off. Until 20 or so years ago, cultured sea pearls were expensive; designs were classically conservative and for most women were usually worn only on special occasions. The advent of cultured freshwater pearl jewellery from the Far East has brought with it affordable, colourful and strikingly flexible designs and styles to match classical and contemporary fashion. What was the aim of Pearls of the Orient when it was first established? To offer as widely as possible (initially in the United Kingdom and eventually in other EU countries) a comprehensive range of affordable and stunningly different pearl jewellery to all socio-economic levels. How were the initial products developed and what was the response? V: Countries such as China and Thailand have centuries-old creative and exotic design traditions. Accordingly, we visited the Far East at least three to four times each year and worked with suppliers on designs and quality standards. Fashion trends constantly demand different designs. Cultured freshwater pearls offer a myriad of options in terms of colour, size, shapes, string lengths and combinations with semi-precious gemstones, as well as gold and silver. The response to the variety of jewellery on offer has been amazing. With retail prices ranging from less than £10 for earrings and bracelets to hundreds of pounds for classic, multi-strand choker style necklaces, the popularity of pearl jewellery across all age groups has grown quite dramatically. What challenges were overcome when the company was starting out? S: The major challenge for us initially was identifying reliable suppliers of high quality jewellery, particularly in terms of the pearls themselves; as well as the clasps and fittings, not to mention the standard of workmanship. Pearls of the Orient has now been operating for more than 10 years and has a network of suppliers in the Far East which meet our very high standards. Within the UK, we experience the usual difficulties faced by new businesses in terms of securing capital, premises, access to appropriate trade fairs as well as publicising and promoting the company. What sets Pearls of the Orient apart from its competitors? V: As a small family business, we knew right from the start that if we were PROFILE “ The advent of cultured freshwater pearl jewellery from the Far East has brought with it affordable, colourful and strikingly flexible designs and styles to match classical and contemporary fashion. ” find that many of our clients take comfort from the fact that we are a family run company and we place great importance on being a trustworthy business with excellent standards of quality and service. going to succeed in a highly competitive market we had to be the best in terms of product quality and customer service. We differentiated ourselves from many of our competitors and attracted smaller and newly established businesses with our no minimum order policy, as well as our ability to design and deliver individual special orders promptly. S: We have an extensive product range, which regularly changes as we add to our designs and product offerings. Retail clients in the current challenging economic climate are not only cautious but demanding as well. We are continually working on how we can best satisfy their needs. How important is the location and history of the company to its success? S: Location has not really been a significant factor in Pearls of the Orient’s success. Our customers’ locations range from the Outer Hebrides to the Channel Islands and throughout Northern Ireland and the Republic of Ireland. V: As for the history of the company, we How has the product offering changed over the years and how would you describe your current collection? V: Unsurprisingly, our current collection has increased significantly in scale, alongside our client base, which now ranges from small pearl parties to individual gift shops and fashion boutiques through to online retailers, department stores and high-end jewellers. All of our clients want attractivelypriced, appealing designs, preferably with an individually exclusive style. We do our best to meet this lofty aspiration! How often does Pearls of the Orient launch new lines? S: Almost without exception, when a regular customer steps onto our stand at a trade show, the first question they ask is “What’s new?” So to satisfy this expectation, we coincide our new product launches with the three trade shows we exhibit at in January/ February, June/July and September. V: Following the major upgrade of our website in 2008 we are constantly adding to our product offering, particularly in terms of new colours, clasps and pearl and semi-precious gemstone combinations. Even though times are tough and everyone is being economically challenged, a lot of retailers are finding that a customer might not be able to add to their wardrobe, but with a variety of interchangeable accessories, the little black dress can be worn day or night; dressed up or dressed down. So it is the perfect opportunity to sell more jewellery! What are the current best-selling designs and tell us about recent campaigns S: Heart pendants are still our best-sellers’ list in all forms, from necklaces to bracelets and sterling silver to freshwater pearls – they continue to capture the imagination of our customers. Our two best-selling sterling silver heart necklace and bracelet sets appeal to those with customers who are more price-conscious as well as those who can spend a bit extra. The irregular freshwater pearl necklace with sterling silver battered heart is popular as a gift or a treat for a customer spoiling themselves. For customers who have a little less money but still want to buy a beautiful gift – our irregular freshwater pearl necklace with freshwater pearl heart and sterling silver flat heart has proved immensely popular. The variety of colours available in our irregular freshwater pearl necklaces means that we can offer style options to suit all tastes. It will come as no surprise, however, that our almost-round white freshwater pearl necklace with simple sterling silver toggle clasp continues to be a popular style. While the bright and funky colours and shapes of freshwater pearls have opened up the customer base for pearls, the classic and elegant simple collar length almost-round pearl necklace is a timeless piece. Throughout the summer months, colourful semi-precious gemstone jewellery is always in demand to brighten up seasonal outfits. Touching on this theme, we added a semi-precious and freshwater pearl lariat to $77,5( · our collection. Not only can it be worn with almost any outfit; it can be worn by any customer, as one size fits all. Which trade shows do you exhibit collections at and which one works best for Pearls of the Orient? V: We show at Top Drawer Spring and Autumn at Earls Court; Spring Fair at the Birmingham NEC, Pulse in June at Earls Court; Home & Gift in Harrogate and IJL in September. IJL has always been the most successful trade show for us. The footfall continues to be excellent year on year; and we benefit from the fact that it is the only exhibition that is dedicated purely to jewellery. “ As a small family business, we knew right from the start that if we were going to succeed in a highly competitive market we had to be the best in terms of product quality and customer service. ” When was the website launched and how does it support the business? S: Our basic website was launched in the early noughties and was upgraded $77,5( substantially in 2008. With each year that passes, we find more and more of our customers logging on and using it. At the touch of a button, those registered on the website can keep up to date with new styles and designs, as well as re-ordering their best-selling lines. What have been the key milestones since setting up the business? V: In 2005, we returned to the UK after starting the business in Singapore, and 2006 saw Pearls of the Orient participating in a lot more trade fairs. The upgrading of the website in 2008 was another highlight. We began extending the company into international markets in 2009, and last year we started to develop the collection to include more sterling silver charms, which are at the forefront of fashion jewellery trends at present. How do you view the current market and what trends, both in products and in business do you see emerging over the coming months? S: The market for jewellery continues to be challenging, with the mid-priced segment being the hardest pressed. This difficulty has been reflected by the closure of some smaller scale jewellers and fashion boutiques in the last year. Retail pundits are predicting a gradual recovery in sales growth throughout the rest of 2012. In some parts of the UK, the Diamond Jubilee celebrations and Olympic Games will have a positive effect. V: The need to maintain quality standards is essential as quality jewellery continues to sell. Simpler designs with less expensive clasps and combinations are also a worthwhile change in strategy. What are your future plans for Pearls of the Orient as a business? V: A key objective in the coming year is to continue expanding our client base, particularly in the regions of the UK where our market penetration has been more limited. This will involve getting out on the road more to visit our existing customers, as well as meeting new potential clients. S: We also plan to continue meeting the varied needs of our extensive client base, by showcasing affordable freshwater pearls and semi-precious gemstones. In addition to this, we shall be promoting a fresh selection of high end South Sea, Tahitian and sea pearl jewellery. $ “ Throughout the summer months, colourful semiprecious gemstone jewellery is always in demand to brighten up seasonal outfits. ontact C Pearls of the Orient +44 (0)1483 205820 www.pearlsoftheorient.co.uk ” ;\WVMTMQOP8IZS ?IZ_QKS[PQZM 2]Ta \P\P ;]VLIaIVL5WVLIa!IUXU <]M[LIa!IUXU A NEW EXHIBIT IO FOR U N K BRIDAL RETAILE RS Register now for your free tickets <" -"MVY]QZQM[(\PMM[[MV\QITKWTTMK\QWVKWU ?"___\PMM[[MV\QITKWTTMK\QWVKWU 1VI[[WKQI\QWV_Q\P $77,5( ɑȨȇǸȵ Pixie is a new footwear and accessories brand, now entering its second season Autumn/ Winter 2012. High quality production standards and materials combine to offer women great design and practicality. Deliveries from August, low minimum orders accepted and in season reordering also available. Visit Pixie at Moda 12 – 14 August, hall 19 stand X20. Wholesale prices: £18 – 28 Email: [email protected] www.pixiefootwear.com The name ETON is synonymous with producing high fashion, great quality ranges of watches at amazingly affordable prices. Also available are SEIKO, KOOL TIME and ODM watches. See us at: Home & Gift Harrogate (15-18 July 2012, Stand C17) Pure London, Olympia (19-21 August 2012, Gallery K34) Autumn Fair Int NEC Birmingham (2-5 September 2012, Stand 4J28) Contact Newcom Distributors Ltd Unit 4 Neville Place High Road, London N22 8HX T: 020 8888 8238 F: 020 8881 7506 W: www.etonwatches.com E: [email protected] 6((86$738/6( &$//7+(52&.6:$7&+7($021 WATCHES The hands of TIME We take a look at the hottest fashion and luxury watches of the moment Moschino Cheap & Chic Tateossian www.tateossian.com Tateossian’s new timepiece collections for the forthcoming season include Flottante, Skeleton and Carbon. The Flottante is an elegant addition, merging a sleek floating face with the developed technology of Swiss time movement; while The Skeleton style has an exposed watch face, which showcases intricate Japanese time movement, with each metal cog displayed to create a sleek yet industrial accessory. Both watches are available in silver, rose gold and IP matt black with an Italian leather strap. Meanwhile, the Carbon design is an ultra-light and slim stainless steel watch made with carbon fibre and finished off with an Italian leather strap. The large face, combined with its retro style, makes this an on-trend, must-have piece for sophisticated shoppers. It is available with a red, grey, white, blue or black dial. www.moschino.it The Moschino Cheap & Chic foulard watch has the option of using the scarf as a strap or, for a more conservative look, the more traditional alternative of the leather strap – each watch comes complete with both choices. Whilst the straps come in either black or white leather, the scarves are available in several colours, including red, midnight blue, powder pink, white and black. The textile is 100 per cent silk twill with a multi-coloured print comprising the classic symbols of Moschino’s iconography of superstition, such as the horseshoe, four-leaf clover and the red Neapolitan horn charm. The round case of the watch is available in gold IP or steel with either a black or white dial, and is decorated with another classic icon – the Moschino heart. OOZOO HipHop www.hiphopwatches.eu Hip Hop – the company famous for the waterproof analogue watch with a difference – is back with a new collection. With straps available in a rainbow of coloured rubbers, the designs are ideal for complementing summer wardrobes and brightening up the grey days of the autumn/winter season. First launched in 1985 in Italy, Hip Hop is one of the biggest success stories in the history of the Binda Group, and around two million were sold in less than four years. Just 27 years later Hip Hop is back on the scene, giving fashion-forward consumers the opportunity to express their colourful side. The Velvet Touch collection is available in two sizes and 12 colourways. www.oozoowatches.co.uk The OOZOO brand embodies a playful, youthful spirit, despite the company’s commitment to style, quality and utility. These all-new timepieces adhere to the OOZOO tradition of high quality technology and forward-thinking design, to ensure that the watch is not only in-tune with forthcoming trends, but also functional. Powered by high quality Japanese quartz mechanisms, the pieces are water resistant up to at least 20 metres. With so many fresh styles and shades available – over 450 designs in all – the autumn/ winter 2012 collection is sure to have a timepiece fit for every taste, personality and preference. $77,5( · Breil www.breil.com For almost 70 years, Breil has been one of the world leaders when it comes to stylish watches, combining engineering skills with fashionable design. After years of designing and researching, this Italian brand was born in 1937. The company continues to create stylish timepieces that combine high quality engineering with style. Its watches and jewellery appeal to the fashion-conscious consumer, with the brand never compromising on quality or personality. Inspired by the label’s best-selling jewellery collection, the Snake watch is available in two different lengths of rigid steel elements that are surprisingly malleable to the touch. Snake features a classic Mother of Pearl face, and is embellished with Swarovski crystals. Helen Rochfort www.helenrochfort.com UK label Helen Rochfort has launched a highly original collection of watches, which mirrors the brand’s similarly eccentric handbags. These statement pieces are a heady amalgamation of Pop Art colours, retro references and quirky vintage styling. A vibrant rainbow swirl of colour, metallics and shapes define the timepieces, making them ideal wrist adornments for truly individual vintage lovers with a taste for eye-catching pop culture design. Each piece has an oversize face, a chunky coloured rubber strap, hanging charms and moving imagery for the second hand. Styles include the Carousel Horse watch, with a horse turning around acting as the second hand; whilst the Bang Gun watch has a tiny vintage gun charm. The Eat Me watch has a cupcake motif, moving hearts and stars and an Alice in Wonderlandinspired key charm. $77,5( Fullspot www.fullspotuk.com Since celebrating the success of winning Gift of the Year 2012 for its stylish interchangeable Tone on Tone watches, Fullspot aims to become the watch label of choice for the summer with flowery designs and new strap colours. The fresh FLOWERS O CLOCK designs complement the latest catwalk and high street ’60s and ’70s fashion trends. Fullspot’s timepiece offerings also include O clock watches and O chive pocket watches, as well as a special edition O clock watch in support of the London Olympics 2012. Available in the quintessentially patriotic colours red, white and blue, this brand new design is the ultimate choice for sport fans wanting to support the London games this summer. The Olympic design is also available as a separate face in the stylish click clack tin, allowing existing O clock addicts the chance to interchange it with their existing straps. Wize and Ope www.wizeandope.com Parisian wristwatch brand Wize and Ope’s design ethos is to make timepieces easily adaptable and customisable. Relatively new to the UK, the label has launched nine collections in a variety of shades and styles. With a host of interchangeable straps and design slides, it is possible to create a watch to fit the wearer’s every mood and whim. Each range tells its own story – from the ’77 line that’s inspired by retro computer games to the decadent fancy of the Swarovski all Over Strasse collection. Autumn/winter 2012 will see a continuation of Wize and Ope’s commitment to the colour pop trend, as well as sleek minimalism in classic styles. CHIC C’est Chic Chic returns to Coventry with a broader fashion scope and a host of international names for its 33rd anniversary Hobo International, www.hobointernational.co.uk $77,5( · Continental Chic With a line-up that includes clothing companies, footwear brands and Naples’ top accessories labels, the trade event’s line-up is bigger and better than ever The 33rd edition of Chic will take place from 1st - 3rd July, 2012 in Halls 3, 4 and 5 of the Ricoh Arena in Coventry. As always, Chic brings leading handbag, jewellery and fashion accessory suppliers together, as well as many international brands that you won’t see at any other UK trade fair to showcase their latest product offerings. Although clothing and footwear have never been major sectors for Chic, more than 70 per cent of the attending buyers are from these markets, so this season there is a strong contingent of quality brands from this arena. Some will be selling stock for immediate delivery, and others will be previewing their collections early, providing the first opportunity to secure early deliveries for the spring/summer 2013 season in the UK. Chic’s July show will be held in the three new halls at the Ricoh Arena, which were very popular with regular buyers at Chic last year when they first opened. Each hall has a different ambience, making the buying experience more interesting. This year, the Naples Chamber of Commerce has selected eight of their finest producers from the region to exhibit hand-made collections exclusively at the Coventry fair, giving British retailers the opportunity to offer their customers some highly original products that won’t have been seen anywhere else. Pieces on display will include handbags, scarves, clothing and footwear for both ladies and gentlemen. There are always new launches at Chic; and the latest amongst these is fabulous new brand, Urban Country Bags, which has created a large collection of contemporary totes. An enormous amount of thought has been put into their construction, in order to store all the leads and accessories that go with your laptop, Kindle and other necessary day-to-day electronic devices. This collection embodies a lifestyle concept, enabling the designs to be converted for use in the city or the country and optimised $77,5( for sports pursuits. Another new brand to look out for is Humphrey’s Gloves, which manufactures in England. The company offers a wide range of gloves for men and women, covering all occasions from everyday wear, special outings and highly specialised gloves for country pursuits, driving and sports. Show Organiser Michelle Chappell said of July’s exhibitor list: “It’s great to see a lot of new British brands emerging and we’re really excited that so many of them have chosen to launch at Chic. We hope that everyone will support them and encourage a growth in awareness for such beautifully made products, especially this year, when there has been so much publicity given to Mary Portas’ drive to buy British and capitalise on national pride and thanks to the Olympics and Jubilee celebrations.” In brief Show: Chic Venue: Ricoh Arena, Coventry Dates: 1st- 3rd July, 2012 Website: www.chicuk.com The organisers invite all visitors and exhibitors to join them on Sunday evening after the show for a complimentary drinks reception; it’s a very popular tradition at Chic which provides a welcome way to relax and get to know suppliers better after a busy day. Chic provides free shuttle buses from Birmingham International Railway Station (next to the Airport / NEC) and Coventry City Railway Station, which run at specific times during the day, making it easier than ever to get to the show if your prefer to travel by train. For all of the latest news, brand line up and hotel/travel information, visit the Chic website: www.chicuk.com or follow them on Facebook and Twitter at: www.facebook.com/chicshows or www.twitter.com/chicshows. $ CHIC Exhibitor profiles Hobo International/ Mojo Agencies +44 (0)7738 479000 www.hobointernational.co.uk Hobo is known for its thoughtful detail, creative styling and luxurious printed leathers. This autumn, the brand will introduce several new prints including Glamour Snake Exotic and Autumn Paisley top-grain leathers. The new collections were inspired by the label’s long-standing mantra “cool is when vintage meets modern.” This season, Hobo launched the Modern Lady collection in Venice leather, a top-grain leather treated with a high gloss look and smooth finish. The structured yet unexpected silhouettes are a true reflection of the quintessential Hobo style. Chic will also see the handbag company launch a new line of exotic minaudières (structured clutch boxes) in various prints and textures. Hobo’s hip-meets-heritage philosophy imbues each of its signature products with innovative design and purposeful function. Smith & Canova +44 (0)1132 657676 www.smithand canova.co.uk Since 1995, Leeds-based label Smith & Canova has been dedicated to producing an original selection of high quality handbags, travel bags and accessories with a strong brand identity. With an eclectic mix of shapes, styles and hues, each collection is made up using a careful balance of fashion-led details, sophisticated styling and practical durability. This combination of classic meets modern is even more evident in the mens’ range, which covers everything from traditional messenger bags to of-the-moment iPad covers. Boot Candy +44 (0)1704 888887 www.bootcandy.co.uk Boot Candy’s faux fur fashion accessories range will be on show at Chic, alongside its latest selection of offerings. Entirely manufactured in the UK, the collection allows consumers the opportunity to co-ordinate boot toppers, headbands and coat cuffs for a totally original look, with plenty of scope for versatility. The toppers feature a short elasticated inner stocking, which enables them to be worn with tight or loose fitting boots. Available in an array of soft, snug fabrics, the toppers can also provide extra warmth for the cold winter months whilst still looking stylish. The same applies for the matching headbands, which are elasticated to fit all sizes – ideal for protecting both head and ears in the bitter winter months. Duecci Gloves +39 081 742 4242 www.duecciguanti.it A fashion glove supplier based in Naples, Duecci Gloves is renowned for its fine Italian craftsmanship, premium leathers and exquisite style. The brand offers a striking and original collection of gloves in a variety of colourways and styles. With options ranging from trend-led leopard print designs to fingerless gloves, and luxury textured mittens to classic driving gloves, the selection is multifarious. $77,5( · Funky Fings Nuova Varriale +44 (0)1227 283482 www.funkyfingswholesale.co.uk Established in 2007, Funky Fings is an importer of eye-catching costume jewellery. The label is looking forward to showing off the new stand, along with the eagerlyanticipated new range full of unusual gems. Founder, Stef Atkinson loves colourful, quirky designs, and the brand’s autumn/winter 2012 selection is likely to showcase more bold, playful shapes and colours to reflect this. +39 0823 696565 www.nuovavarriale.it Italian label Nuova Varriale’s handbags and accessories are indispensable, refined fashion keepsakes. Its easy, high-quality style allows it to lend panache to any ensemble, be it relaxed daywear, or glamorous evening dress. With over 30 years of experience in the leather industry, the Nuova Varriales professionals produce leather goods that are both classic and elegant. Always at the forefront of the most innovative trends, Varriale is renowned both in its home of Naples, and around the world for its productive and flexible structure. The label’s collection of handbags, wallets, belts and briefcases for both men and women are available in a multitude of models and colours. Hansson +44 (0)7900 267200 www.hansson.dk Scandanavian label Hansson is introducing a variety of new designs and products to its repertoire this year, from colourful ladies’ purses to high quality leather handbags. With a selection that covers everything from luxury chic totes to practical hard-wearing briefcases, the company has an enduring piece for every kind of consumer. The brand relies on traditional artisan skills, and only uses the finest of raw materials and skins to create exquisite accessories. Funky Jewellery +44 (0)1656 842102 www.funkyjewellery.com Established in 2005, in a little-known but beautiful Welsh valley just outside Bridgend, Funky Jewellery has acquired a solid reputation for supplying design-led fashion jewellery. Now backed by an all-new trade only website, the 2012 collection is set to be the most successful yet, with a broad selection of ultra-feminine embellishments and details, from coral rosebuds and peppermint beads to shimmering costume pearls and metallic leathers. Managing Director, Sarah Tempest is known throughout the wholesale accessories industry for her ability to pinpoint the most accessible and exciting catwalk trends. $77,5( New York state of mind Fiona Kennedy welcomes us into her County Down boutique Red Ruby Rouge, a sophisticated space to share and showcase works by designers she discovered during her time in the Big Apple What is your career background before opening the boutique? Before we started the business, I was living in Manhattan working at the New York University School of Law. My education and career background is in International Law, and I lived and worked in New York for five years before returning to the UK to start the business. What prompted you to launch Red Ruby Rouge as a bricks and mortar boutique? The type of work I did in the USA did not exist in the same way in the UK. When I decided to move home, the necessity for change presented an ideal opportunity to do something that I had been dreaming of doing for years. How did you decide on the concept of the shop, as well as the premises and location for your store? Living in America and travelling home several times a year, I became aware that many of the designers I had grown to love in New York were unavailable in the UK. I soon realized that there was a gap in the $77,5( market to bring up-andcoming designers or littleknown labels from the USA to Britain. Selfishly, it also meant I was able to shop for the labels I loved without paying for the pricey plane ticket back! What accessory lines do you offer and how does this support the rest of your fashion-led offerings? Our jewellery designers include By Boe, Nugaard Designs, Mia Lara, and Sonya Renee; and our bag and accessories lines include Emi Jay and Marketa New York. We select designers who are doing something slightly different, manufacturing their products in North America and whose designs complement the edgy, versatile clothing designers we offer. How would you describe the presentation of the shop? Our store is a true ‘boutique’ in every sense of the word; small, personal and select. I like to think that the product offerings, styling and layout of the shop floor looks like it could have been taken straight from New York’s eclectic East Village. What do you consider to be your core customer base? Our core customers are women aged 25-45 years who are looking for high quality, individual designs that complement their style, and will add value to their wardrobe for many seasons to come. What are the key factors you consider when sourcing new product lines? We look for original one-offs and versatile designs, ethical manufacturing in the USA, and a connection with the designers we work with. It’s important to me that we’re bringing something fresh and new to the UK and something that clearly represents the trends in America. How important is product knowledge and customer service in store? These two areas are absolutely vital! We pride ourselves on excellent service ‒ we know a large number of our customers very well and spend time making sure we are catering to their needs and taking care of what is important to them. Our team know RETAILER INTERVIEW “ our designers and their collections well, as well as understanding what will appeal most to our customers. How important is an online presence to your plans for the business? Our online store is every bit as important as our bricks and mortar boutique. We consider the two sides of our business to be complementary, and as a result, we are investing heavily in developing the online side of Red Ruby Rouge further. Do you run any special events to attract new customers? Throughout the year, we do run special events in store to attract new customers and stay connected to our current customer base. We also run various promotions and work with affiliate sites to raise our profile and bring new customers to the site, via our social networking presence and our e-tail site. I soon realized that there was a gap in the market to bring up-and-coming designers or little-known labels from the USA to Britain. ” Who would be your ideal customer for the boutique, and why? My ideal customer would be the actress Michelle Williams – she has such a strong personal sense of style and a truly individual look ‒ it would be incredible to have the chance to dress her up in our pieces! What has been your proudest moment since opening the shop? There have been so many wonderful moments since starting the business – seeing the store appear in national glossy magazines has been particularly satisfying! But on the whole, I feel most proud when customers return time and time again to shop with us. There is no better feeling than knowing we have done our job well, and that our customers are happy enough to come back. How do you view the current state of the market? At present, the market is a tough place and it’s clear that many businesses are struggling to survive, never mind thrive. Rather than being beaten by the economy however, we prefer to view it as a reason to evolve and adjust, in order to offer something our customers are looking for ‒ so that we can be one of the businesses that can thrive against the odds. We consider ourselves to have an original array of offerings, and we’re excited to see that our customers are responding to that – we will continue to work hard to ensure that they continue to do so into the future. What advice would you pass onto other fashion retailers? Every business is different but for us, being flexible and making changes in response to our customers’ needs and the changes in the market trends has proved invaluable. What are your future plans for Red Ruby Rouge? Our main area for expansion is via our online boutique, where we will continue to invest in building the business to its full potential. We also plan to build up our roster of designers with additional collections joining the store each season, to ultimately provide our customers with the perfect American designer experience within the UK. $ Contact Red Ruby Rouge +44 (0)2890 427818 www.redrubyrouge.com $77,5( WEEKEND BAGS Travelling light Keep mini-break luggage to a minimum with a selection of the latest weekend bags and holdalls Claudia Canova www.smithandcanova.co.uk There are some key common characteristics between the Smith & Canova and Claudia Canova travel collections, namely strength, space and quality. The Smith & Canova travel collection brings together robust leathers and practical design. Meanwhile, the Claudia Canova luggage line has a selection of trolley bags, which have been designed to make optimum use of your cabin space allowance. The ostrich print option has been a big hit for the brand, adding glamour to the travelling experience whilst ensuring that your case is instantly recognisable. The trolley cases also come complete with a padded laptop section for your equipment, making it an ideal choice for business trips. Alison Van Der Lande www.alisonvanderlande.co.uk Alison Van Der Lande’s tote collections − which include pieces as diverse as golf and tennis bags − are designed in the UK before being made in Italy. Her colour palette for the summer season takes in shimmering metallics and pristine white, ideal for sunshine destinations. Many of the newest luxe leather pieces have already been snapped up by celebrities in anticipation of a summer break. Amongst the best-sellers is the soft and sumptuous oversize Tania style, which is fit for any occasion from overnight stays and flight hand luggage to gym trips and everyday handbag duties. The fashionforward piece is available in silver, champagne, white, navy, black, cognac, grey and sky blue. Nica Play www.nica.co.uk Launched in 2005, Nica is better known for its bright, trend-led handbags. However, as the collections have expanded, the label’s diversity has developed, with the Nica Play line now acting as home to an array of travel-friendly holdalls, from rucksacks and totes to oversize satchels and structured weekend bags. As with the popular handbag line, the collection is characterised by strong colours, quirky flourishes, whimsical prints and high quality fabrics. Current styles include nautical anchor print and earthy florals. Modrec www.modrec-int.com Modrec’s autumn/winter 2012 weekend travel bag collection includes highlight products from Gino Ferrari and Pierre Cardin. Neat and compact, the Gino Ferrari wheeled holdall has rather deceiving dimensions. It may look small from the outside, but there is a surprising amount of space within, ensuring that it will accommodate all of the essentials for those overnight business trips or weekends away. The bag is designed to adhere to most on-board requirements, in order to save valuable time at the airport. With added innovative features such as in-line skate wheels to enable smooth manoeuvrability and easy transportation, this piece is ideal for the global commuter. Meanwhile, the Enigma wheeled holdall by Pierre Cardin is more playful. Spacious and durable, the lightweight holdall is available in six contrasting colours. The design is made up of two main compartments with interlocking zip sliders, which can be locked with the supplied padlock for extra security whilst on the move. Featuring a flush fitting trolley system, anti-scuff corner protectors and in-line skate wheels, this holdall exhibits a classic quality finish to withstand many an adventure for the solo or family traveller. $77,5( · Rocket Dog Love Lammie www.rocketdog.co.uk www.lovelammie.co.uk Established in 1997, Rocket Dog is known for producing laid-back, eclectically styled women’s shoes and boots for youthful, fashion conscious females, but has recently diversified its offerings to include bag and holdall collections in recent seasons. Although something of a departure from footwear, the weekend and travel bag designs reflect the same ethnically diverse influences. Drawing together an array of cultural ideas from around the globe, the range’s fabric prints and detailing are as diverse as they are original. The current line ranges from ladylike floral brocade to vibrant Aztec patterns and Navajo print. Heidi Mottram www.heidimottram.co.uk Love Lammie was launched in 2005 by founder Victoria Lammie, a fashion graduate from De Montfort University. After many years working in London as a womenswear designer for a number of large fashion chains, she eventually felt the need to create her own label. Her love for shoes, handbags and vintage print textiles inspired her to produce a collection of bespoke bags and accessories. The style of the brand has always remained pretty with a prim ’50s edge and a strong focus on detailed prints and pattern. The company’s trio of oilcloth weekend bags reflect this ladylike aesthetic. With a zip closure and handy internal and external pockets, the utilitarian aspects of the lightweight luggage are offset by their girlish patterns. The Issy piece is a stand-out with red and white polka dots, while the Amelia bag is adorned with dainty florals. The Lavinia carrier continues the ditsy print theme with red and summery blue as the key shades. Bronte www.brontebydesign.co.uk Celebrity favourite Heidi Mottram is renowned for her covetable bags and purses which are made from exotic bi-product eco leathers, ensuring that each bag is a complete one-off. This season, she has incorporated holdall and large tote sizes to accommodate consumers wanting luxurious luggage for mini-breaks and work trips. For autumn/winter 2012, the designer is launching three new elements to her collection. The main eel skin range is called Strata – meaning layers – which is based on how stratum is laid down in nature. She found inspiration in the bands of different textures and colours found in natural structures, from cliffs and quarries to river banks, sand dunes and even the atmosphere. Influences also came from nature artist Andy Goldsworthy, who layers natural forms to make his creations. As always the Heidi Mottram collection comes in a striking colour palette, which this time includes denim blue, dark turquoise, ivory, brick red, dark grey, lime green and purple. $77,5( Bronte’s current stand-out luggage piece is the Charlotte weekend bag. Launched in 2011, this generous oversize tote has become a best-seller for the label. While the exterior is covered in elegant 100 per cent wool Balmoral Sage fabric, the handles and trim are piped with exquisite brown leather. The interior of the bag reflects its luxurious appearance, with fawn suedette lining, and a number of open and zipped pockets for the safe stowing of valuables. The new Rochester bags are set to be equally popular in 2012. The classic duffle bags are ideal for an impromptu weekend away, and with striking Sandringham poppy plaid, plain charcoal and natural shade design options, they should appeal to sartorially-aware consumers. Rule Britannia Van Dal Shoes, www.vandalshoes.com Inspired by Queen Elizabeth’s Coronation, Nancy Hayes brings together a selection of classic British pieces with a ’50s twist to celebrate this summer’s Diamond Jubilee Emma Bridgewater teapot, Abraxas Cookshop LLP, £74.99 +44 (0)1327 341080 www.abraxascookshop.com Union Jack Ball pendant, For Her From You, £34 +44(0)239 234 2465 www.forherfromyou.co.uk Bohemia satchel, Bohemia Design, £85 +44 (0)131 555 2485 www.bohemiadesign.co.uk Vintage Table lamp, Next, £22 +44 (0)845 456 7808 www.next.co.uk Lalune Orange sofa, Rume, £2300 +44 (0)1273 777810 www.rume.co.uk Red leather brogues, Bonprix, £34.99 +44 (0)844 556 5400 www.bonprix.co.uk $77,5( WINDOW DRESSING Wooden Union Jack bunting, The Gifted Penguin, £13.99 +44 (0)1642 763000 www.giftedpenguin.co.uk Diamond Jubilee teacup & saucer, Shop On Your Doorstep, £8 +44 (0)184 380 8061 www.shoponyourdoorstep.com Mini lanterns, Tesco, £8 +44(0)800 505 555 www.tesco.com Union Jack Storage trunks, Bubbledrum, £224 +44(0)203 092 8974 www.bubbledrum.co.uk Evans Lichfield Union Jack cushion, Cotswold Trading, £32.50 +44 (0)1386 853331 www.cotswoldtrading.com London print By Ingela P Arrhenius, hunkydory home, £18 +44(0)191 645 4004 www.hunkydoryhome.co.uk $77,5( All the answers OUR EXPERTS TACKLE YOUR RETAIL-RELATED QUERIES Clare Rayner is known as The Retail Champion and Co-Founder of e-mphasis Internet Marketing. Clare is a consultant, professional speaker and business mentor, and is regularly called upon by BBC News to comment as a retail expert. Call Clare on +44 (0)1727 238 890 or visit www.retailchampion. co.uk for further information. Stephanie Jerome is a founder of the Intelligent Retail Search Engine Optimisation (SEO) programme. She is closely tapped into the UK and worldwide SEO community and conducts her own research into SEO techniques as a specialist in SEO for e-commerce and retail. Call +44 (0)1635 517923 or email sjerome@ intelligentretail.co.uk. Q Shop floor plan I’m about to open my first accessories shop and am in the process of laying out the floor plan. It’s a relatively small shop, wider at the front, tapering to an L-shape at the back of the store. Where would be the best place to have the till in terms of maximising sales? A Clive Harper says: I would always recommend the till either being in a central location, or ideally right at the front of the store. The main purpose is to be able to interact with the customers as soon as they arrive and provide personal contact. The till should be positioned so that the customer has the opportunity to view everything that is on offer before making their final purchase. Needless to say, the till, and hopefully the waiting queue, should not obstruct the entrance to allow free access and exit. Obviously, with an L-shaped configuration security could be an issue, but this could be minimised by the use of mirrors and other security $77,5( Clive Harper is Managing Director of Yankee Candle® Europe and launched the business in 1999. The Yankee Candle® Europe Concessions network now covers more than 300 locations in the UK and an ever increasing number in France, Italy and Germany. The business now employs more than 200 staff. Contact Clive on +44 (0)1454 454 500. devices. Interaction with the customer is very important and allows you to to offer advice and assistance, whilst minimising any opportunity for theft. Recruitment Q I’m busy trying to recruit the right people to work in my shop, and it always seems to be hard work. What should I be doing to make it easier to find the people who will both fit in and sell well? Neil Coxon says: Recruiting the right people is never easy, so it is worth investing the time and effort at this stage, as undoing an error later is far more difficult. In today’s climate, you would think it would be easy to attract lots of applicants, but that is not always the case. It seems many people who are currently employed are not willing to ‘jump ship’ during these uncertain times so you may find you are receiving less applications. It is likely that you are looking for people who can sell and deal flexibly with A Neil Coxon is founder and Managing Director of ‘from you to me’, creators of award-winning journals. Previously he climbed the corporate human resources career ladder specialising in people, organisational and leadership development. His passion for psychology and relationships inspired him to create the ‘from you to me’ Journals of a Lifetime and gifts to treasure. customers as well as sweep the floor, so the personal attributes they have as well as the drive and common sense they demonstrate are probably more important than previous retail experience. Some key steps to consider are: • Clearly define what you are looking for – identify the key tasks of the job and try also to pinpoint the skills or knowledge the person will need, as well as their personal style in order to be successful. • Ask your network for potential candidates – not only is this a cost-effective method but it is unlikely your network will recommend unsuitable people. • Advertise creatively – think about placing a free advert asking for CVs on your local community website, on social media sites like LinkedIn and Facebook, or a local Chamber of Commerce site. Don’t forget your local job centre too. That way you don’t have to pay for advertising in newspapers or recruitment agency fees. • Prepare for the interview – filter the CVs for interview with yes, no and maybe RETAIL Q&A & QA piles. For those you interview, know what you want to ask and find out. Have your written job description in hand so that you can assess against your list of skills, knowledge and personal style. Remember to respond to all of them, as this says a lot about your brand. • Listen well – whilst you will want interviewees to leave feeling positive about your business and the role, this is really your chance to find out lots about them. Remember to ask open questions; a few good ones are: “Tell me about yourself …” or “Please give me an example of when you have done x and y.” A useful last one: “Is there anything else I should know that might influence my decision?” • Invite them back – always ask a small short list back to meet you again and to meet others in your team. Asking your colleagues what they think of the candidates is often very insightful, and this also helps candidates know what your business is like. • Offer – if you are unsure at this stage, do not offer – those uncertainties will only become bigger! Do, however, consider offering a trial for a few days if that feels right but be fair on them given that it will take some time to get up to speed. • References – always make the offer subject to satisfactory references from previous employers and consider a probationary period. consumers are searching for something they need online, and they want to shop locally to where they are now (or where they plan to be), they add a local element. This means that most of the time they get the ‘maps’ results. To ensure your store gets the maximum opportunity to appear when consumers are searching for what you offer in your area, you need to make sure you’ve done a few things with your Google places listings: • Claim your listing! • Make sure you’ve got the ‘pin’ marker on your actual store front (thanks to street view this is pretty easy). If not, it might take customers to a centre-of-postcode instead. • Make sure you fill in all the details – add descriptions that tell consumers, and also search engines, what categories of products you sell. • Complete the image sections and add a URL to your website, or even a Facebook page. Anything that they can click through to that will give them the confidence to come to you. • Include opening hours; nothing is more irritating than finding what you want, going to the store and finding it closed. If you keep your Google places listings up to date, accurate and featuring the current season’s brands, categories and key products, it will help you get your shop found far more easily online. Online presence Pinterest website What is the best way to get my shop found online? I’ve heard about a website called Pinterest, and that businesses are using it. Can I use it for promoting my website? Q A Clare Rayner says: One of the best ways to get your shop found on-line is to ensure you’ve got a comprehensive and accurate ‘Google places listing’. About 90 per cent of consumer search is on Google, and that increases to about 98 per cent when the search is done on a mobile device. When Q A Stephanie Jerome says: For a relatively new social networking platform (launched in March 2010), there’s certainly been a great deal of buzz around Pinterest. To call it a social network is slightly misleading though, as it’s more accurately known as a social photo sharing website. Users ‘pin’ images from around the web to their own ‘boards’ to create visual collages of their favourite things. Pinterest’s rate of growth has been quite spectacular; 4,000 per cent in the last six months, with more than 12 million users in the USA. The user base in the UK is currently much less (around 250,000), but this is set to grow much further, and where there is such a wide audience there is a great opportunity for businesses. If online retailers look at their Google Analytics, there is a fairly high probability that they’ll see Pinterest is one the referral traffic drives to their website already – and that’s purely from users pinning images from your website. There is enormous opportunity for you to increase that further by getting involved yourself. Before delving straight in, a retailer should think carefully about whether they have a product base and appealing images on their website to be successful on Pinterest. Users value high quality images above all else, and images that convey an aspirational lifestyle. The most popular topics are more creative subjects such as art, food, gardening, interiors, crafting, and planning events such as weddings. So if you’re a company involved (however loosely) in those sectors, you’ll probably have an easier time getting people interested in what you are about. Look at other people’s Pinterest accounts for ideas of how to arrange your boards. Pin images from your own website can be mixed with pins from other users, in order to connect with people. As your own images get re-pinned, your popularity will start growing and you will be directing more traffic to your own website. $ $77,5( The Couture Collection of Veils and Headpieces by Elizabeth Dickens’ E: [email protected] T: +44 1353 723675 F: +44 1353 721647 ACID Calling all major high street retailers and independents! Dids McDonald, CEO of Anti Copying in Design (ACID), asks for your support of British designers With the recent emergence of a stream of lookalike designs, never has there been a better time for all design buyers to put their full weight behind British designers and join Anti Copying in Design’s Commission it, Don’t Copy It! campaign. Launched on World Intellectual Property Day on 26th April, 2012 in Westminster, the campaign aims to garner support from the UK’s major high street chains and independent retailers to commission original designs from the UK’s talented design army. Major high street retailers are invited to sign the ACID voluntary Code of Conduct. This contains a framework of values, with the intention of providing the public with assurances as to the integrity of the designs and conduct of retailers. Independent retailers who invest in and support British designers are also invited to support the UK’s designers by becoming Retail Members of ACID, and will be provided with a showroom sticker and Independent Retailer Member of ACID logo to show visible support for British designers to their customers. ACID was originally started because of a growing number of incidents where some high street retail chains and manufacturers were producing remarkably similar lookalikes to design originals. The knock on effect of this was to dis-incentivise designers. Often it was a David & Goliath situation where small design originators found it difficult to take legal action because, when they discovered alleged copies, there appeared to be a deliberate strategy of stonewalling legal challenge and perpetuating litigation so that, eventually, there would be no further moves to make. Then, as now, ACID wanted to engage in positive dialogue and started a campaign to actively encourage retailers to sign an ACID Code of Conduct regarding the intellectual property of those with whom they worked. Next, John Lewis and Selfridges were pioneers in support by giving their commitment and signing our Code of Conduct. Since then ACID has concentrated its efforts at exhibitions, usually the first point of market entry, with its ACID Accredited Exhibition Protocol for mediation. To date there have been On behalf of government and in support of the ACID campaign, Baroness Wilcox, The Minister for Intellectual Property, said: “The UK is rich in design talent. Its many designled small businesses not only generate direct value for the UK economy, they also underpin success for many larger firms across all sectors. Anti Copying in Design’s Commission it, Don’t Copy it campaign aims to engage plc buyers in working with the UK’s designers. The relationships that develop will help more of the UK’s design businesses to emerge as key players and ensure that our major retailers reap the benefits of access to outstanding design and a corporate reputation for true originality. I welcome ACID’s work to help engage with and protect the UK’s design sector.” more than 2,500 mediations and less than 30 per cent have required further legal intervention. ACID’s other objective was to raise awareness of the importance of intellectual property protection to original design creators. “ John Lewis and Selfridges were pioneers in support by giving their commitment and signing our Code of Conduct. ” Following the Hargreaves Review of intellectual property in 2012, government recommendations included design as one of 10 key areas for policy reform. ACID was instrumental in ensuring that government was made aware of many of the IP problems faced by small design-led companies whose products were consistently copied. 89.7 per cent of those targeted in an online questionnaire said that they considered copying to be blatant and deliberate. ACID supported this with evidence of numerous case studies demonstrating this. In the subsequent Calls for Evidence report, ACID again submitted compelling case studies to substantiate its lobbying objectives, which include exemplary damages, parity between copyright and design right, and the introduction of a small claims court for IP issues. Currently legal action against design infringement can only be taken through a civil court. With support from Elle Decoration, ACID has launched its Commission it, Don’t Copy it campaign to galvanise UK retailers and manufacturers and independent retailers to support originality in design – we are actually very good at this in the UK and have been ranked number four internationally. The UK currently has 240,000 designers, $77,5( · many of whom are product designers. ACID sees the campaign as a positive initiative to provide opportunities to support the UK’s designers, many of whom employ less than four people but who lead the way in innovative and creative design. It is a British campaign and the idea is simple. Buyers will be encouraged to commission original UK design and pay a royalty for each product sold. Major retail buyers will still have the option for cost effective manufacture. However, there is also the opportunity to publicly support British designers and possibly the creation of signature ranges. The consumer is then provided with a bona fide product that is originally designed, the designer is acknowledged and the consumer is not misled, as is sometimes the case, when buying a lookalike without knowing. It is a win-win for retail, a boost for Design UK and the consumer buys an original UK design-led product thereby supporting the true originator. Designers are encouraged to use ACID’s IP Tracker when sending designs to third parties. IP Tracker is a simple, cost effective ACID-branded electronic process of tracking delivery of intellectual property and confidential information. JOIN US! The voluntary Code of Conduct and simple set of industry standard guidelines for design buyers to avoid unintentional infringement, aims to help businesses with IP compliance in the workplace to ensure that employees are not illegally copying original design. Sometimes this can happen inadvertently due to a lack of knowledge of current design law. For further information about how to join our campaign, sign up to the Code of Conduct or to view the Design Buyers’ Guidelines, please visit our website www.acid.uk.com. $ “ Designers are encouraged to use ACID’s IP Tracker when sending designs to third parties. IP Tracker is a simple, cost effective ACID-branded electronic process of tracking delivery of intellectual property and confidential information. ” Further information Visit the ACID website www.acid.uk.com $77,5( Should you be promoting your website through Google? Barbara Aspin of SiteWizard explains the importance of search engine optimisation for online retail Forrester Research Inc. reports show that search engine optimisation (SEO) continues to be the hands-down favourite method of e-tail marketing, with 90 per cent of retailers operating online, citing it as the most effective way of acquiring new customers in 2011. With this is mind I wonder, are you using any form of SEO on your website? If you are one of the 60 per cent of businesses in the UK who are not employing any form of SEO on your website, then please read on, as this article has been written especially for you. Within the accessories industry, there has never been a better time for looking into ways of optimising your website in Google. Many people do research across the internet before picking up the phone, putting on their shoes or clicking the “buy now” button. Did you know that on average there are over 10.6 million searches for “shoes” per month in the UK, and that 1.5 million of those searches took place on mobile phones? It is highly unlikely that you will ever be found on the first page of Google for the word “shoes” without spending an absolute fortune; however, there are many other phrases that you could be found on the first page for that will bring more traffic to your website, in turn generating more sales. If you are wondering what sort of magic has to be performed to get your website successfully found through Google, I can explain all. Firstly, you need to get the home page of your website optimised for the key phrases that you wish to be found for. Also, you need to make sure that you mention these words regularly and in the correct places on the page. Once this has been done, you need to then start building links from other websites back to your website. Each link that goes back to your website effectively counts as a vote, and the more votes you $77,5( get, the higher your rating climbs through Google. However, it is not that simple; each link carries a different weight, so some links are more influential than others. For example, a link going from an educational website with a domain name ending in .edu is more influential than a link from your friend’s website that isn’t listed in Google. How the link comes back to your website is also important, for example, some of the links should say “Buy shoes” so that when clicked, visitors are instantly linked back to your website – this then tells Google exactly what you want to be found for. Google doesn’t just count links from other websites, but also counts those from social networking sites, such as Facebook, as well as postings in blogs and documents that are uploaded relating to what you know best. The simple fact is that SEO is timeconsuming, and if done incorrectly or incompletely quite simply doesn’t work. Other factors come into play as well, such as having YouTube videos on your website, the images being optimised, having links back from local directories, Google Places listings and much more. Google is also always changing the way that websites get listed successfully, to stop people cheating their way to the top by paying companies to build unrealistic amounts of links overnight. Quite simply, you need to know what you are doing with SEO in order to enhance and then maintain your position effectively. The best way of ensuring success in this area is by talking to a professional, and asking for examples of clients that have used their solution. Ask what key phrases they are paying for and then actually go to Google and check that you can find them on the first page. I would go one step further and actually contact their client to ask them if they are happy with their SEO company and ask what phrases they are paying for to double check the information that you have been given. It is also worth asking to see testimonials from the SEO company as well. The reason for this is that there are many charlatans in the industry promising the earth but not delivering. Unfortunately, as genuine SEO is hard work, there is no such thing as a try before you buy service. If you would be interested in allowing SiteWizard to run a free competitor analysis on your website to see how your site compares, as well as seeing what phrases you could be found for, you can contact us by calling +44 (0)1622 200045. $ Barbara Aspin is the Business Development Manager at SiteWizard. co.uk. She has 10 years of experience within the website design industry. SiteWizard has been trading for 15 years, and has designed websites for thousands of companies. If you have any questions regarding anything in this article, or if you would like more information regarding the services provided by SiteWizard, contact the company by calling +44 (0)845 060 8860 or visit the website www.sitewizard. co.uk/attire. Contact Barbara Aspin +44 (0)1622 200045 [email protected] SHRUTI DESIGNS STAND C21 E: [email protected] T: 01453 760070 WWW.SHRUTIDESIGNS.CO.UK 38/6( (DUOV&RXUWWKWK-XQH 6WDQG7 ZZZPDUWLFNMHZHOOHU\FRP Next issue JULY/AUGUST, 2012 www.the-branch.co.uk Get into the groove Party shoes ideal for dancing the night away www.modainpelle.com Shine on The latest trends in women’s jewellery Mane attraction Glamorous hair accessories for everything from special occasions to daytime festivals Plus: • Brand new products • Expert advice • Industry news Attire Accessories Magazine ISSUE 34 Available from: 2nd July, 2012 Advertising deadline: 15th June, 2012 $77,5( www.purelondon.com Pure style An exclusive look at the fashion accessories and footwear at Pure London NEW PRODUCTS Subscribe now Attire Accessories magazine, the leading trade title for the accessories industry, is available free of charge, seven times a year, to qualified UK based traders. Subscribers based outside the UK will receive seven issues per year for a £75 fee. Register online at www.attireaccessories.com SUBSCRIPTION FORM Are you responsible for purchasing? Yes No Name Company Name Job Title Alternatively fill in the form opposite and post to Attire Accessories magazine, c/o KD Media Publishing Ltd, Broseley House, Newlands Drive, Witham, Essex, CM8 2UL, UK or telephone +44 (0)1376 514 000. Address Top 5 reasons to subscribe Postcode Telephone Facsimile Email Address Tick one or more of the boxes below which best describes your business Independent Fashion Retailer Importer Multiple Fashion Retailer Mail Order Independent Shoe Shop Agent/Rep Jeweller Manufacturer Department Store Other (please specify) Number of employees 1-5 6-15 16-30 31-50 51-100 101-300 301-1,000 1,001 + Annual Turnover £0 - £25,000 £25,001 - £50,000 £50,001 - £100,000 £100,001 - £250,000 £250,001 - £1,000,000 £1,000,001 - £5,000,000 £5,000,001 - £10,000,000 £10,000,001 - £50,000,000 1 2 3 4 5 It’s free for anyone working in the fashion industry Each issue will be delivered direct to your door Find out about forthcoming trade shows and exhibitions Be one of the first to preview next season’s collections It’s packed with informative features to help boost your business £50,000,001 + Do you wish to receive a free copy of Attire Accessories Magazine? Yes No Signature Date $77,5( Into the fold Winner of the BCTF award for Best Fashion Accessory, Rainey of Yu-Ping Lin Textile Jewellery introduces us to her world of intricate and dramatic origami-inspired design What is the inspiration behind the company and its products? After my MA course, I started to develop the business, before officially launching in 2011. I was aware that my final work didn’t mean giving up after my MA show; if anything, the show was a springboard for my career as a jewellery designer-maker. After graduation, I applied to a scheme called Design Space, which is funded by the European Regional Development Fund and Birmingham City Council. It gives free incubation space for designer-makers. I was inspired by all of the emerging jewellers I met during the year-long placement and that gave me the motivation that I needed to start my business. How was your initial collection developed? My MA degree series was my initial collection. The pieces were originally designed on a dramatic scale so as to be suitable for catwalk and stage. They were later developed into smaller sizes for daywear, and so the collection Kaleido was born. Now I mainly work on Kaleido, but also want to develop the concept into 3D wall decorations for commission orders. Were there any problems when setting up the business? If so, how did the company overcome them? There are always some obstacles, such as finance and legislation, when starting up a new brand or company. In the beginning, the business fund provided by my family was used for professional facilities, so that I could set up my design studio. In addition to this, I gained a lot of useful information $77,5( and tips from Design Space, so that I had some ideas on how to start my business. Also, I learned how to write a business plan, which gave me a clear direction to follow, as well as a mirror to see the reflection of my business. However, I am still learning how to conduct a successful PR campaign and am developing the art of good communication skills! How would you describe your current jewellery collection? There are two main lines in my current collection. One is the Kyoto Origami silver collection and the other is the Kaleido textile series. Kyoto is inspired by Origami, and is designed for women who appreciate culture, elegance and exquisite taste. The fabric elements can be removed, or fabric with different patterns can be used. The pieces are designed so that the metal element can be worn without the fabric parts, so that the structure is part of the design – the aesthetics are never compromised in these designs. Meanwhile, Kaleido shows the structure of architecture, the beauty of kaleidoscope and the joy of interaction. Every piece of work provides wearers a variety of wearable permutations. They are bracelets, but can also be worn as brooches, by attaching the designed pin on the back. How often will the company be launching new lines? There are two main lines running in the company at the present. I don’t create new lines regularly; I usually launch new products within the same line instead, especially if I feel that the collection still has the potential for further development. Ideally, the company will launch new products monthly, but it’s difficult to predict how often a brand new collection will be launching, as it is so dependent on motivation, trends, market shifts and so on. Is the collection aimed at a particular type of retail outlet or consumer? Kyoto is aimed at retail outlets and designer jewellery shops, while Kaleido targets fashion boutiques, contemporary galleries and craft shops. Both collections are aimed at female consumers with an interest in unusual design and fresh innovation. When did you launch the website and how important is it to the business? My website officially launched in 2011. It builds a bridge between potential customers and my business. People in the UK and overseas can find out about my designs and business by browsing my work on the website. Not only is there an online portfolio, but also a catalogue, shop and pavilion too. I’ve gained a few orders and new opportunities via my website. So it is very important to the business. What are the long-term plans for Yu-Ping Lin Textile Jewellery? The long-term plan for the brand is to begin collaborating with interior designers and fashion designers because I feel that there is a lot of latent potential in my textile collections for diversification. There will be a new line in the not-too-distant future, offering contemporary interior decorations, such as murals and decorative objects. Adventures always come with risks, but as a designer, I feel that I must constantly grow and innovate. I’m keen to look for opportunities in the interiors and fashion industries as I develop long-term plans for the brand. $ Contact Yu-Ping Lin Textile Jewellery +44 (0)7575 008103 www.yuxiart.com FDVDQGUD www.casandrashoes.co.uk CASANDRA LTD. Unit 2 Marlin Park, Central Way, Feltham, Middlesex, United Kingdom, TW14 0AN Website: www.casandrashoes.co.uk : www.bagslane.co.uk Tel: +44 (0)208 7511506 Fax: +44 (0)208 7516098 Agents Required Ashwood /XJJDJH+DQGEDJV6PDOOOHDWKHUJRRGV &DOOIRURQHRIRXUODWHVWFDWDORJXHVRU9LVLWRXUVKRZURRPV %LUPLQJKDP6KRZURRP $VKZRRG+RXVH/DQFDVWHU 6WUHHW%LUPLQJKDP%$5 /RQGRQ6KRZURRP $VKZRRG%HWKQDO*UHHQ5RDG /RQGRQ('* 2UGHU(QTXLULHV 7HO)D[ (PDLOOXJJDJH#IRQ]OHDWKHUVW\OHVFRP :HEZZZDVKZRRGOHDWKHUFRXN