SO YOU WANT TO BE PRESIDENT?

Transcription

SO YOU WANT TO BE
PRESIDENT?
JOHN WARNER
d
go,
he e to lea
t
e
v
a
”
you h xibility rld
e
Find out if
l
f
“
al
e wo
bankroll, and mor ke on th
d ta
the nation an
Cincinnati, Ohio
www.towbooks.com
So You Want to Be President? © 2008 by John Warner. Printed in the
United States of America. All rights reserved. No part of this book may
be reproduced in any form or by any electronic or mechanical means including information storage and retrieval systems without permission in
writing from the publisher, except by a reviewer, who may quote brief
passages in a review. Published by TOW Books, an imprint of F+W Publications, Inc., 4700 E. Galbraith Road, Cincinnati, Ohio 45236. (800)
289-0963. First edition. Visit our Web sites at www.towbooks.com and
www.fwpublications.com.
12 11 10 09 08
5 4 3 2 1
Distributed in Canada by Fraser Direct, 100 Armstrong Avenue,
Georgetown, ON, Canada L7G 5S4, Tel: (905) 877-4411; Distributed in the U.K. and Europe by David & Charles, Brunel House, Newton Abbot, Devon, TQ12 4PU, England, Tel: (+44) 1626 323200,
Fax: (+44) 1626 323319, E-mail: [email protected];
Distributed in Australia by Capricorn Link, P.O. Box 704, Windsor, NSW
2756 Australia, Tel: (02) 4577-3555
Library of Congress Cataloging-in-Publication Data
Warner, John.
So you want to be President? : find out if you have the ego, bankroll, and
moral “flexibility” to become the most powerful person in the world / by
John Warner. -- 1st ed.
p. cm.
ISBN 978-1-58297-519-1 (pbk. : alk. paper)
1. Presidents--United States--Election--Humor. I. Title.
PN6231.P693W37 2008
818’.602--dc22
2007047211
Edited by Jane Friedman
Cover and interior designed by Claudean Wheeler
Production coordinated by Mark Griffin
For Dad, who would’ve loved this.
Table of
Contents
General Election
80
time out for some fun.....................................................................................82
You and Your Campaign Slogan
[insert your name here] for president...................................................86
You and Your Logo
pleased to meet you … and you … and you.........................................90
You and Your Handshake
Introduction
So You Want to Be President?......................................................................... 1
this height or taller to run...........................................................................8
Are You Qualified to Be President?
BUT ARE YOU REALLY QUALIFIED?......................................................................14
How Much Baggage Are You Carrying?
elephant, donkey, or some kind of elephonkey?................................17
Your Place on the Political Spectrum
shit you should probably know: part 1.................................................98
The Constitution
i now declare you running mates.......................................................... 101
Choosing Your Vice President
THEY LIKE YOU … THEY REALLY, REALLY LIKE YOU!.....................................108
You and Your Nominating Convention
are you really sure you want to be president?................................28
Plowing Past the Fail-Safe Point
i can name that blowhard in three … no, two phrases.............112
You and the Media Personalities
The Primaries
32
THE DIRT OF YOUR ENEMY IS YOUR VICTORY SOAP.....................................119
You and Opposition Research
announcing your candidacy......................................................................34
Meeting Tim Russert
you didn’t do all that yourself, did you?............................................123
You Are Not a Crook (But Your Cronies Should Be)
money-money-money-money … money!.................................................46
You and Your Campaign Coffers
friend or foe?......................................................................................................54
You and Your Special Interest Groups
shameless pandering is not a factor for you...................................56
Appealing to the Primary Voter
shaking babies and kissing hands,
or is it the other way around?..........................................................67
The Primary States
shit you should probably know, part II...............................................124
The Concerns of Everyday People Who Are Nothing Like You
polling, polling, polling … keep those surveys rolling............129
Public Opinion Polling
dodge, bob, and weave..................................................................................137
The Third Rails of Politics
sorry seems to be the hardest word....................................................143
Cleaning Up Your Mistakes
one nation under god...................................................................................147
You and Religion
shit you should know, part iii................................................................... 151
Foreign Relations
go negative or go home................................................................................157
You and Your Last, Best Hope
election day.......................................................................................................167
introduction
So You Want to Be President?
Are You Qualified?
C
ongratulations! By purchasing or even picking up this book,
you’ve indicated that you’d like to be president of the United States!
The cover blurb asks if you’re ready to be the most powerful
person in the world, but I just wrote that to get your attention. In
truth, the president of the United States is only the second most
powerful person in the world, behind Oprah.
Fortunately, as recent history—and indeed, all of history—has
shown, being president isn’t all that hard. Approval numbers lower than Michael Moore’s scrotum in a 160-degree sauna aren’t a
problem once you’re president. In fact, it’s shockingly difficult to
get booted from the Oval Office. If George W. Bush could start a
war for no reason, Jimmy Carter could attempt to sell Louisiana to
Iran in return for the hostages, and Woodrow Wilson could conduct international diplomacy by sending strippergrams extolling
the virtues of the League of Nations to world leaders and still stay
In picking up this book, you’ve probably already noticed that I’ve instructed my publisher to
coat the cover with an ultra-tacky adhesive, thereby requiring you to either shoplift the book
or pay for it. If the marketing guys have sprung for some space on a display table, it’s possible
that you’re now holding an entire stack of books, each copy stuck to the next. Let me remind
you that a criminal record will automatically disqualify you from becoming president of the
United States. If this book isn’t covered with an ultra-tacky adhesive, then you’ve likely read
about my lawsuit against the publisher for refusing to agree to my totally reasonable demands.
Either way, I’m rich now.
in office, I can’t imagine what it would take to get removed as commander in chief.
Maybe getting oral sex from a White House intern. Maybe if
you then lied about it. Maybe.
You’re guaranteed at least four years as president (eight if you
hire Karl Rove), no matter how badly you screw things up. Imagine
if George W. Bush’s performance as president were translated to
any other job and how long you’d last:
• Despite repeated warnings from your Wendy’s co-workers that
boiling-hot grease will unleash sectarian violence on your flesh
in the form of third-degree burns, you nonetheless plunge your
entire arm into the deep fat fryer.
INTRODUCTION
service call. When you finally do show up, you’ve brought the
wrong tools and have to go back to the shop.
• As a trial attorney, during the most important case of your
life, following jury selection, you fly an F-16 into the courtroom and declare victory.
• As the head of [insert any type of organization here], you allow your employees to fuck stuff up over and over and over
again, yet you never fire them, and in some cases you promote them or give them medals.
If you think about it (and I have), there’s only a handful of jobs
more secure than being president of the United States:
Supreme Court Justice: Appointed for life. Even when you’re
drooling into your oatmeal and consulting the Teletubbies on
your opinions, you get to stay on the bench.
• After landing the morning zoo disc-jockey job in New York—
following years of toil in markets like Yuma, Arizona, and
West Gulch, New Mexico—acting out of loyalty, you hire
your friend Alberto to be your sidekick, despite the fact that
he communicates entirely via popping and clicking noises
and banging the heel of his hand against his forehead.
Itinerant strawberry picker: Does a job Americans won’t do.
Tenured professor at an American university: The only
firing offenses are having sex with a student in front of the
class or voting Republican.
• You’re CEO of a large corporation, and the chief accountant
comes into your office declaring that the company has hit
record-setting debt levels that threaten to plunge it into a
bottomless fiscal pit. Rather than figuring out how to tighten belts to get closer to solvency, you decide to give raises
to the highest-paid employees and free vitamins to everyone
over sixty.
Perhaps the better question than “So you want to be president?”
is “Who wouldn’t want to be president?” How about the perks?
• Your plumbing business offers twenty-four-hour emergency service, but when a desperate call comes in from a customer whose
hot-water heater has exploded and caused a catastrophic flood
in the basement that is threatening to engulf the entire house
and ruin all the customer’s possessions, you decide to wait a
couple of days to see how things shake out before making the
True story: I spent one summer working for a government agency that will remain nameless,
but whose name rhymes with “Ghostal Pervis.” The union steward, “Larry,” despite spending his eight daily hours within the confines of the building, never did any actual labor. Every
day, post-lunch, he would look through the pile of rhymes-with-“gail” that we’d be sorting,
pluck out a couple of rhymes-with-“lagazines” (usually rhymes-with-“Smashonal Peographic,”
“Lopular Plechanics,” and “Wayboy”), announce that he had to “go lay some wolf bait” and
disappear into the can for the next couple of hours.
Dude who licks the color off the M&M’s backstage at the
Avril Lavigne concert: Possesses a highly specialized skill.
Union steward for a government agency: Mess with the
steward, mess with the union.
INTRODUCTION
Nice house (rent-free), massive staff (taxpayer-supported), private
plane (and helicopter, and hovercraft, and super-secret modes of
transportation the public doesn’t even know about), guaranteed
television exposure … it’s like being Donald Trump, except with
your own hair, and access to nukes.
Sure, you stand a better chance of being assassinated than the
average Joe. And you’re going to get booed when you throw out the
first pitch on baseball’s opening day. But, dude, you get to throw
out the first pitch on opening day! And I bet front-row tickets to the
American Idol finale would totally be available too!
Plus, when you die, there’s a parade!
That said, becoming president—getting elected president—is
much, much harder than being president. Consider all the great historical figures who have never been elected President:
Another reason it’s difficult to get elected president is that, to
the unlearned, there appears to be no real formula to winning. Every campaign is sui generis, each offering little insight as to what
might work the next time around.
Take a look at these famous winning campaign strategies. Note
the variety:
George Washington: War hero. Founded country. Had cool
wooden teeth.
Abraham Lincoln: First candidate to run on “image.” Capi-
talized on rail-splitting–honed pectorals in a series of barechested, beefcake campaign posters.
Zachary Taylor: Nobody remembers him or how he was
elected president.
Bob Dole
Florida Evans
Teddy Roosevelt: Appeal rested on resemblance to a cuddly
Winston Churchill
Anne Frank
stuffed toy.
Lassie
Q*Bert
Amelia Earhart: Wasn’t actually president.
Thomas Jefferson
Herbert Hoover: Exploiting a since-closed campaign loophole,
exchanged chickens in pots and cars in garages for votes.
As you can deduce from this list, there’s no real pattern to what might
cause you to not become President. For example, the eminently qualified Bob Dole, a war hero with a lifetime of dedicated public service
in the United States Senate, simply ran into an incumbent who was a
superior campaigner and politician. Anne Frank, on the other hand,
was killed by Nazis. Lassie was disqualified from even running due to
a controversy over how to calculate her age. (Is she 9, or 63?) Winston Churchill was actually a collie, and Q*Bert never could overcome his compulsion to speak only in profanities.
John F. Kennedy: Ran a clean and fair campaign in which Chi-
cago Mayor Richard Daley clearly didn’t have thousands of
dead people voting in order to swing Illinois Kennedy’s way.
Ronald Reagan: Former actor. Rather than running for and
winning election, he simply pretended he already was president and moved into the White House, staying for eight years.
Dick Cheney: Found a likable, regular-guy son of a former
president to pose as president and let Cheney pull the levers
of power from behind the scenes.
I’m imagining some sort of pneumatic-tube system that runs under the Earth’s crust, allowing
the president to be transported to any other country at thousands of miles per hour using only
air pressure.
And who for sure didn’t need a “little blue pill” for anything, if you catch my drift.
That’s Swedish for “fresh cheese,” meaning “unique and not yet foul-smelling.”
Confused? Me too. Wait, not me too. I’m not confused in the slightest. In fact, I’ve written this book to help you do a “dry run” for
your presidential campaign. Trust me, I’ve thought of everything I
can think of. If you work through the scenarios and exercises herein, you will be better prepared for the rigors of an actual election. If
Al Gore had been able to read this book before his presidential run
he would now have, instead of an Academy Award, the raging acid
reflux all presidents get and deserve.
Can I guarantee victory? No. But I can guarantee fun! The book
is broken down into three main sections:
Qualifications and Party Affiliation
In this section we will determine if you have the basic stuff to run
for president and, following that, whether you’re more elephant,
donkey, or whatever animal may be associated with an independent candidate.10
INTRODUCTION
The General Election
If you survive the primaries, you’ll face off against your rival from the
other party in the general election. The prize? The presidency (except
not really, because we’re just pretending here).
Let’s hit the road! If you flip to the back of the book,11 you’ll see that
I’ve provided a handy scorecard12 with which to track your progress
toward 1600 Pennsylvania Avenue. During the primaries, you will
be attempting to amass enough delegates to win the nomination.13 In
the general election, you’re gunning for electoral votes. If you manage to successfully navigate all the challenges, you’ll be ready for the
sequel to this book, So You’d Like to Be Re-Elected President?
So let’s get going—that is, if you really still want to be president.
The Primaries
In this section you will challenge the contenders of your own party in
a series of tests and obstacles that will make the hijinks on Battle of
the Network Stars look like Masterpiece Theatre.
A “dry run” is a simulation of an actual event conducted for the purpose of practice. Not to be
confused with “dry hump,” which is simulated intercourse over the clothes.
nd maybe one more sympathetic Supreme Court justice, or a few thousand old people in FlorA
ida who could figure out how to vote properly, or the sense to run on Clinton’s record rather
than away from it . . .
11
Go ahead; I’ll wait.
Depending on your definition of fun.
12
I hope that, in actuality, you’re neither an elephant nor a donkey, since non-human species are
ineligible for office.
If you did flip to the back, you probably noticed that only one scorecard is provided. Whatever
you may be thinking, do not photocopy the scorecard so that multiple people may enjoy working through the challenges. Everyone should buy his own book.
13
This book has been rigged to dissolve to dust in your hands if you fail to earn the nomination.
10
House cat? Swiss person?
this height
or taller to run
Are You Qualified to Be President?
I
n theory, there are only two qualifications to running for president
of the United States, so we’re going to cover those first. For each
question below, check the box that most closely reflects your answer.
1. I am at least 35 years of age.
( ) Yes
2. I am a natural-born United States citizen.
( ) Yes
( ) No
( ) No
( ) Don’t Know
( ) Don’t Know
If you answered “Yes” to both questions, nicely played! You’ve met
the minimum requirements to be elected president of the United
States. If you answered “No” to one or both of them, don’t panic.
As I’m about to explain, you’re not sunk yet.
If you’re not yet thirty-five years old, there’s a simple solution,
derived from my experience in Mikey Lobedel’s basement in the
summer of 1987. At that time, I was only seventeen, a full four
years short of the legal drinking age. Fortunately, Mikey was a genius artist and stenciler and had created a poster board, life-sized
mock-up of an Illinois driver’s license. You simply gave Mikey
THIS HEIGHT OR TALLER TO RUN
thirty-five dollars, stood in front of a white screen with your head
framed in the driver’s-license picture hole, smiled for the birdy,
and then waited for Mikey to work the heavy-duty laminator he’d
boosted from the YMCA. Voilà! A fakey good enough to fool
just about every alcoholic liquor-store employee in the tri-county
area, no matter how runty, pimply, and obviously pubescent the
cardholder was at the time.
The bad news for those of you readers under thirty-five is that I
lost touch with Mikey Lobedel many years ago, so you’re going to
need to track him down on your own. The good news is that the
famously incurious press probably won’t bother verifying the ID’s
validity. The other bad news is that if you do find Mikey, regardless
of your gender, race, or physical proportions, you’re going to have
to change your name to Lanny Lipschitz, and you’re 5'7", weigh
145 pounds, and were born on 4/31/66.
If you answered “No” to the second question above, things get
a bit trickier. Unfortunately, this shit is written into the constitution,
which is notoriously difficult to change. If we haven’t yet been able
to codify equal rights for women or to deny equal rights to homosexuals, altering one of the fundamental underpinnings to electing
our chief executive seems like a long shot.
The trick is to become so beloved that a majority of voters in
three-quarters of the states will vote for your amendment so that
they can then elect you president. (The good news is that if you’re
able to pull that off, winning the election will be a piece of cake.)
Which used it for pool passes and children’s crafts—and leaves, lost keys, toe jam and anything else the bored teenager behind the desk felt like laminating.
Though my hunch is he’s still in his basement working on cultivating what he called “super
weed,” which (Mikey claimed, anyway) not only got you high, but actually increased your IQ.
At any given time there were no fewer than four hundred Lanny Lipschitzes trying to purchase alcohol in the northern suburbs of Chicago.
I f you answered “Don’t know” to either question, please make an appointment with
your primary care physician posthaste. Bring this book with you; you know how waiting rooms are.
Yes, I’m aware there are only thirty days in April, but Mikey Lobedel wasn’t. Beware the
“super weed.”
Granted, there aren’t many
people who could become popular enough to achieve this, and
unless I’ve already heard of you,
odds are you have a long way
to go in order to reach that level. You need to get busy building a personal profile and list
of accomplishments that will
compel a couple hundred million Americans to throw aside
230-plus years of history.
At this stage, I think it would
be useful to take a look at my
in-depth analysis of the current
crop of contenders for first foreign-born president of the United States to see who might have
a head start on the pack.
See chart on right.
Do you see yourself in any of
these people? If so, you may
have what it takes to become
the first foreign-born president
of the United States—though
you should get the constitutional amendment process moving, since that takes a while and
you’ll want to make sure you’re
able to run before you get too old,
If you see yourself in Gisele Bündchen, feel
free to contact me via the publisher.
Name
Gov. Arnold
Schwarzenegger
Place of
Origin
Austria
Pros
Cons
• Already holds elective office.
• Odd accent plays up fact he really
is a foreigner.
• Muscle-bound like a superhero.
• Box-office receipts could help bring
down budget deficit.
• First Lady–ready wife.
Bono
Ireland
• Penchant for Speedos.
• Compared to rest of U.S., California is a
foreign country, making Schwarzenegger twice removed from eligibility.
• Rock star.
• Messiah complex.
• Renowned humanitarian.
• Some of the songs start to sound the
same after awhile.
• Has both George W. Bush and Nelson
Mandela on speed dial.
• Rock star.
• The Edge has no interest in vice
president job.
Dr. Henry
Kissinger
Germany
• Very experienced.
• War criminal.
SpongeBob
SquarePants
Bikini Bottom,
Pacific Ocean
• Cross-species appeal: friends with starfish, octopus, and scuba-diving squirrel.
• Lacks experience.
• Cartoon character.
• Blue-collar job (fry cook) makes him
highly relatable to average voter.
Albert
Einstein
Germany
• Super smart.
• Pacifist.
• If asked at a press conference, “Who
do you think you are—Einstein?”, could
answer, “Yes.”
• Died in 1955.
• Hair.
10
continued on next page
11
particularly if you’re following
the Gisele Bündchen template.
If you don’t see yourself in
any of my handy models, don’t
despair too much, since it’s unlikely you are going to be elected president anyway.
But don’t let that stop you
from continuing on your reading journey.
Name
Place of
Origin
Pros
Cons
• May never happen.
Guy who drives
in the winning
run to lead the
Chicago Cubs
to their first
World Series
title since 1908
Not yet known,
but likely
someplace in
Latin America
• Instant folk hero.
Gisele
Some sort of
magical place
where the rivers
flow with milk
• Super hot.
• None that I can think of.
Mars
• Elevator boots provide
commanding stature.
• America probably not ready for
androgynous cross-dressing
president from outer space.
Bündchen
Ziggy
Stardust
• High name recognition.
• Has Illinois electoral votes
in the bag.
• Strong supporter of space program.
• Spiders from Mars make handy choices
for cabinet members.
12
13
BUT ARE YOU
REALLY QUALIFIED?
How Much Baggage
Are You Carrying?
BUT ARE YOU REALLY QUALIFIED?
MERITS
I have:
___ Driven a car into a river and drowned a woman.
___ The childhood nickname “Bubba.”
___ Smoked marijuana (but didn’t inhale).
Need a subhead here?
___ Had numerous extramarital affairs and plans to continue doing so even if
elected president.
___ Like a billion dollars in the bank.
___ Had sexual intercourse with and impregnated a slave girl.
___ Provided unwavering military leadership in beating back the Nazi menace.
___ A penchant for stovepipe hats.
W
hile the explicit requirements to run for president are minimal,
even a cursory review of those who have previously held the
office—or even won the nomination of a major party—reveals certain implicit requirements to win the election.
I’ve divided these qualifications into two categories: merits and
demerits. Simply go through the lists below and check each statement that you feel applies to you.
This is your first chance to earn or lose delegates, so break out
the scorecard provided in the back of the book, and keep a tally of
your points as you go.
First, the merits. Each of the following is identified with a someone who has either been elected president or won a party’s nomination. For each merit you check, give yourself 5 delegates.
No, seriously, go get the scorecard, that’s why I had them print
that page. It cost extra to do that and it would be a shame if it
wasn’t used for its specific purpose.
___ Trouble not drinking alcohol.
___ H
ad trouble with excess drinking in the past, but that’s truly behind me, no
doubt about it.
___ Been a United States senator.
___ Served honorably in the military, even seeing combat.
___ Not only served honorably in the military, but saw combat and was even
either wounded or held as a prisoner of war.
___ Had “other priorities” during a time of war.
___ Smoked marijuana (and did inhale, but didn’t like it).
___ Served as governor of a populous state.
___ Shot a man during a duel (but not just to watch him die).
___ Starred in a movie opposite a chimpanzee.
___ A very embarrassing sibling.
___ Halitosis.
___ Chopped down a cherry tree.
___ Plagiarized a major speech.
___ Founded a university.
___ Cartoonishly large ears.
Like getting three different masters degrees, a law degree, a certificate from the Barbizon School
of Beauty, and essentially anything else I could think of to keep from getting my ass shot off.
If you do indeed detach and use the scorecard, please contact me through the publisher’s Web
site, www.towbooks.com, and say so. I’ll be collecting the responses so I can say “I told you so”
to the bean counters who tried to crush my creativity.
14
We’re talking something major like he/she has a beer named after him, not just have a funny
haircut, or one of those ties that looks like piano keys.
15
___ Run several failed businesses.
___ Interesting glasses.
___ A close relative who was president.
___ Children who hate me.
elephant, donkey,
or some kind
of elephonkey?
Your Are
PlaceYou
on theQualified?
Political Spectrum
___ Married my second cousin.
___ Been president of a Major League Baseball franchise.
Okay, now that the merits are out of the way, let’s get to the demerits—things that, at least thus far, have been deal breakers when it
comes to getting nominated by a major party. For each demerit you
circle, subtract 5 delegates from your total.
DEMERITS
I am:
___ Hispanic
___ Black
___ Female
___ Jewish
Pretty short list, huh? Sure, It eliminates a good 65–70% of the
American population, but the primary fields are plenty crowded already with all those white guys. Imagine the confusion if everyone
had a shot.
Alrighty, the warm-up is over. It’s time to get into the heavy exercise portion of our journey.
Hold on to your giblets. It’s going to get rocky.
I
n America, you can belong to only one team at a time. Yankees
fans don’t also root for the Red Sox, Cubs fans wish for a fieryhot death to rain down on followers of the White Sox, and anyone
with any sense loathes the Dallas Cowboys. You can’t be two opposite things at once—animal and vegetable, liquid and solid, pop
and rock. You either swing one way, or the other, unless you’re
Anne Heche, or Transformer-era Lou Reed.
Therefore, before the race begins in earnest, it’s time to figure
out which team you’ll seek to represent in the battle: the Republicans or the Democrats. During the primaries, different positions
will produce different responses depending on your team. What
plays well with the Christian Coalition may have the ACLU burning you in effigy. It’s also important at this stage that you give up
any thoughts of running as an independent—that is, unless you’d
like to give up the idea of being president, as well.
Personally, I hate labels and stereotypes. I’ve never understood
why it’s strange for a heterosexual male to wear out his VHS copy of
Steel Magnolias or believe that leg warmers are unisex apparel. But
we are a nation of segregation, of separation, and the only route to
Not literal hot death. … Okay, I admit it; actual hot death.
If you fancy yourself running as part of the Libertarian, Green, Constitution, Mandy Moore
Rox or any other party besides the two major ones, let me recommend Marginal Political
Movements for Dummies for further reading.
I t is possible, maybe even probable that by the time this book is published at least one of the
entries to follow can be crossed off. If this is the case, please do so with my blessing.
16
17
electoral victory is to divide and conquer by making sure your half is
bigger than the other guy’s. You may feel as if you already know which
team you belong to, and you may even have shown loyalty via the voting booth in the past. But—as Thomas Frank showed us in his seminal
book, What’s the Matter With Kansas? and its sequel, Seriously, What
the Fuck, Oklahoma?—some people actually vote against their own
best interests out of a misplaced or misinformed sense of loyalty.
You wouldn’t want to be the standard-bearer for a party whose
platform you didn’t actually believe in (unless you’re Rudy Giuliani), would you? I didn’t think so, which is why your next exercise is to see exactly where you fall on the political spectrum. Are
you a right-wing conservative (Attila the Hun)? A far-right-wing
conservative (Pat Robertson)? A bicycle-riding, vegan, Berkeleyliving, no-nukes leftist (someone with ratty hair, who probably
smells)? Or are you somewhere in the middle (pretty much all the
rest of America)? Take the following quiz to find out.
Different answers will direct you toward one party or the other.
Think of it as a kind of tug-of-war for your political soul—although,
considering that all politicians must forfeit their souls as a prerequisite to running for elective office, maybe think of it instead as a tug-ofwar for your body, which has to do all the campaigning anyway.
Each answer can earn you points in either the Republican (example: +1R) or Democratic (example: +1D) columns. Some answers
will be party-neutral (indicated as +0). Keep a running tally for both
parties, and at the end, we’ll finish up with some math. Don’t worry; it’ll be easy.
Or by having a sympathetic Supreme Court.
Please note: The scoring for each question will be printed just below the question.
I was going to ask the publisher to print the scoring information backwards, requiring
you to hold the book up to a mirror, but then I realized that if this book is going to be
read at all, it’ll likely be while you’re sitting on the toilet, and a mirror might not be handy,
or at least it will be difficult to reach while you’re doing your dirty business. Ergo, the smaller
font.
18
ELEPHANT, DONKEY, OR SOME KIND OF ELEPHONKEY
For the first set of questions, indicate your level of agreement or
disagreement with each statement.
1. The government’s highest priority should be controlling the
national debt.
( ) Strongly Agree
( ) Agree
( ) Disagree
( ) Strongly Disagree
+0 Strongly Agree
+0 Agree
+0 Disagree
+0 Strongly Disagree
Agreement with this statement used to be a reliable indicator of conservatism, but the
national debt has exploded under President Bush after having been trimmed significantly
under President Clinton, so now, who the hell knows?
2. The government’s second highest priority should be getting old people to switch off their blinkers when they’re
not turning.
( ) Strongly Agree
( ) Agree
( ) Disagree
+0 Strongly Agree
+0 Agree
+0 Disagree
+0 Strongly Disagree
Okay, this doesn’t really have anything to do with politics, but I really hope, for all our sakes,5
that just about everyone answered “Strongly agree.” I promise my next question will be relevant. I’m new at this whole political orientation quiz, thing. I’m sure I’ll get better.
3. The government takes too much of my money, and not enough
of other peoples’.
( ) Strongly Agree
( ) Agree
( ) Disagree
+2D STRONGLY AGREE +1D AGREE +1R DISAGREE +2R STRONGLY DISAGREE
Odds are that if you answered “Strongly agree” or “Agree,” you feel the impact of taxes,
which makes you poor, which probably makes you a Democrat.
19
4. Those with more money have the right to superior medical care,
including buying black-market kidneys from homeless people.
( ) Strongly Agree
( ) Agree
( ) Disagree
7. My favorite TV programs are Dancing With the Stars and The
Lawrence Welk Show.
( ) Strongly Agree
( ) Agree
( ) Disagree
+2R STRONGLY AGREE +1R AGREE +1D DISAGREE +2D STRONGLY DISAGREE
This question is designed to test the strength of your belief in a free market. A true conservative believes anything and everything should be for sale, including vital organs.
If you agreed, you have weird taste in television. You also lean Republican. If your favorite
television show is The 700 Club, add 75 points to the Republican column. If your favorite
program is “Channel 12,” you should know that that’s not actually a television program.
5. People should refer to marijuana as “wacky tobacky.”
8. I believe in the absolute right to free speech, except for Rush
( ) Strongly Agree
( ) Agree
( ) Disagree
Limbaugh, Sean Hannity, and Ann Coulter, who should shut
the fuck up.
( ) Strongly Agree
( ) Agree
( ) Disagree
+4D STRONGLY AGREE +3D AGREE
+0 DISAGREE
+0 STRONGLY DISAGREE
If you call dope “wacky tobacky” you are either old or hopelessly square and therefore
likely to lean Republican. If you think a better name would be “demon weed,” add two more
points to the Republican column. If you can think of more than ten additional euphemisms
for marijuana5, add seven more points to the Democratic column.
Agreeing here makes you both a Democrat and, I’m sorry to say, a hypocrite, not that I blame you.
6. I believe the government should have free rein to spy on its
9. I believe that both the Bible and Girls Gone Wild are good
citizens because only criminals and terrorists have some-
sources for the basis of living a moral life.
thing to hide.
( ) Strongly Agree
( ) Agree
( ) Disagree
( ) Strongly Agree
Disagreeing makes you not only a Democrat, but a target of suspicion as well. Did you use
a credit card to purchase this book? Did you buy it in a store that has surveillance cameras?
If so, government agents know who you are, and they’re coming for you.
5
( ) Agree
( ) Disagree
The only better illustration of the wages of sin than the Old Testament is watching fifteen
minutes of Girls Gone Wild 47: Tampa, Tequila, Titties!
I ncluding, but not limited to: dope, chronic, kind, kind bud, kindly old man, mary jane, creep,
creeper, creepage, blunt, spliff, reef, reefer, cheeba, ganja, grass, Irish mind bomb, herb, joint,
dank, buddha, dirt weed, doobage, hooba, lopsang, and barbecued iguana.
20
21
10. Golf is not a sport, but bowling is.
( ) Strongly Agree
( ) Agree
( ) Disagree
13. The best super power would be the ability to read other
people’s minds.
( ) Strongly Agree
Republicans belong to country clubs. Democrats wear shirts with their names stitched above
the pockets. If you think neither golf nor bowling is a sport, congratulations—you’re right.
11. There’s only one God: the mighty Odin, who rules from his
( ) Agree
( ) Disagree
If you agree, you’re wrong. The best super power would be telekinesis.7
For the next group of questions, choose the answer that, in your
opinion, best completes each sentence.
throne in Asgard, his son Thor (and Thor’s mighty hammer)
by his side!
( ) Strongly Agree
14. Michael Moore is _____________.
( ) Agree
( ) Disagree
A. an original and important filmmaker who speaks truth to power and should probably
have statuary built in his honor
B. someone whose messages I tend to agree with, but I’m often uncomfortable with
his tactics and tendency to stretch the truth
Republicans are the party of religion. Also, you probably have far too much of your net
worth tied up in comic books.
C. a hack who bludgeons the truth to make a couple of bucks
12. With very few exceptions,6 we should limit immigration.
D. going to get a punch in the snot locker if I ever see him in person
( ) Strongly Agree
E. the guy who fixed my muffler
( ) Agree
( ) Disagree
If you agree or strongly agree with this statement, in the back of the book you’ll find a
petition to change the inscription on the Statue of Liberty from: “Give me your tired, your
poor,/Your huddled masses yearning to breathe free,/The wretched refuse of your teeming
shore./Send these, the homeless, tempest-tost to me,/I lift my lamp beside the golden door!”
to: “Park’s closed. Moose out front should’ve told you.”
A. +5D Obviously you haven’t seen Canadian Bacon. B. +3D C. +3R D. +5R Whatever you
do, make sure his cameras aren’t rolling. E. +0 Congratulations. You have a healthier relationship with popular culture than I do.
Let’s just dispense with the B.S. arguments and recognize that if you have the power to move
objects with your mind, you could both fly (by moving yourself with your mind) and be invisible (by bending light in a certain way around). Don’t tell me “That can’t be done”! We’re talking about super powers, for the love of God! You always pull this crap when we’re just trying
to engage in a little fun speculation.
7
The exception being Swedish chicks.
6
22
23
15. I think _____________ is a reasonable response to the issue of
global warming.
A. an executive order banning cars and mandating bicycles
B. government regulation that seeks to reduce or restrict the use of fossil fuels and
the emission of greenhouse gases while giving industry a reasonable amount of
time to comply in order to cause minimal disruption
C. stockpiling canned goods, water, weaponry, and a shitload of porn in an underground bunker
D. that recycling when I think of it and when it’s convenient
E. that as long as there are birds in the sky and fish in the sea the enviro-nazis will
continue to restrain free trade and progress and that, therefore, buying an eighteenwheeler for my four-mile commute to work
A. +7D B. +1D C. +3R D. +0 E. +25R Vice President Cheney, is that you?
17. The mainstream media _____________.
A. are nothing but lapdogs and stenographers for the Republican administration
B. generally try to be objective, but often betray an institutional bias by gravitating toward the sensational or entertaining angle
C. are full of crap, no matter what they’re saying about whom
D. hate President Bush and wishes for his downfall
E. actively root for Al-Qaeda and the Taliban to take over our country
A. +5D B. +1D C. +0 D. +3R E. +7R
18. Abortion should be _____________.
A. as convenient as a Starbucks drive-thru
B. ultimately a woman’s choice
16. On a typical Sunday, I _____________.
A. listen to NPR’s Weekend Edition with Liane Hansen, after which I repair hummingbirds’ broken wings at the local wildlife shelter. Evenings, I contemplate the suffering of people in the third world as I eat my dinner of tree bark and thatch
B. tackle the latest home improvement project, then take a nap in front of the tube with
the game on
C. spend quality time with my spouse and family
D. eat pancakes
E. worship at the denomination of my choice, after which I don my special Sunday hair shirt and engage in the immolation of my flesh as atonement for my
sins of the past week
A. +5D B. +0 C. +3R If your “quality time” involves some kind of secret dungeon sex play,
+5D. D. +0 Me too. E. +12R
24
C. discouraged as much as possible, but legal in cases of rape or incest, or to protect
the health of the mother
D. illegal, except to protect the health of the mother
E. illegal, except if my idiot teenager gets knocked up and is going to piss her life away
by having the baby and getting married to some dickweed whose chief ambition is
to be the number one pump jockey at the Gas ’n’ Sip
A. +30D They’ll be right next to Prostate Exams ’R’ Us (just listen for the guys saying,
“Oof!”). B. +5D C.+2D D. +1R E. +5R
19. War _____________
A. … What is it good for? Absolutely nothing. Say it again—hunh!
B. Pigs is my favorite Black Sabbath song.
25
C. is rarely, but sometimes, necessary to protect our national interests.
+100D
+75D
+50D
+25D
D. is a useful weapon in the American foreign policy arsenal.
• Dirty hippies
• Rosie O’Donnell
• Jane Fonda
E. would end more quickly if we used bigger bombs.
• The love child
of Ted Kennedy and Gloria
Steinem
• Dan Rather
• Jimmy Carter
• Richard
Nixon8
+25R
+50R
+75R
+100R
• Bill Clinton9
• Ronald
Reagan
• Pol Pot
• Lord
Voldemort
A. +10D Let’s get together sometime and you can tell me about how you almost died from
the brown acid at Woodstock. B. +2D C. +0 D. +2R E. +9R
20. The death penalty _____________.
A. should never be used, not even if Kitty Dukakis were to be raped and murdered
B. is okay in theory but impossible to implement in practice, as too many innocent
people wind up on death row
C. should be reserved for the most heinous of crimes
D. takes too long when it comes to the appeals process
E. should be expanded to include such things as jaywalking or putting “My Cairn
Terrier Is Smarter Than Your Honor Student” bumper stickers on your car
• Dwight
Eisenhower
• Al Gore
• Stalin
• Rush
Limbaugh
• Dick Cheney
From this moment forward you are either a Republican or a Democrat. Try not to forget which, or you might do something foolish like
determine your position on a particular issue via a weighing of the
facts as opposed to a knee-jerk decision predicated on your party affiliation. Such free-thinking could prove fatal to your candidacy.
A. +9D B. +3D C. +0 D. +2R E. +7R If you add “dumping your car ashtray full of cigarette
butts at the toll booth” to the list, count me in.
That’s the end of the political persuasion quiz! Now, tally your total points in each column and subtract the smaller number from the
larger one. The result is your political persuasion score.
The following chart will give you some idea how you compare
to other famous political personages.
Talked to the commies, reduced the number of nukes, passed landmark environmental legislation.
8 Cut the deficit, trimmed welfare benefits, came from the South, had a fondness for big-boned
gals.
9
26
27
are you really
sure you want to
be president?
Are you really sure you want to be president?
see a gray-haired guy who’d have a hard time getting a date at the
Sunny Heights Nursing Home and Bingo Parlor.
Plowing Past the Fail-Safe Point
A
ny moment now, you’re going to turn the page and find that
you’re actually reading a chapter that is part of the journey
towards election, but before we get there, it’s time to launch an exploratory committee of your soul and really make sure that you’re
prepared to embrace the rigors of the presidency.
If you become president, you’re looking at fifteen-hour workdays, sleepless nights, and an endless onslaught of crises. But really,
that just describes the typical life of anyone with kids under the age
of four. No, there’s a special toll to being president … a price beyond your time, your energy, or your family life.
That price? Your looks.
Believe it. Being president ruins whatever looks you might have.
You may enter the White House as Hotty McHotterson, but you’ll
exit Baron Von Haggard of Homelytown.
Don’t believe me? Let’s look at the photographic evidence.
before
After
George Washington
Washington was a relatively young fifty-seven when he entered office. One would think the worry of leading the colonial army in its
struggle against the British Empire would have etched some age into
his features, but he was surprisingly youthful-looking when he took
the oath of office.
After enduring eight years in office and turning down a popular
request to essentially name himself president for life, Washington retired to Mt. Vernon looking all of his sixty-five years and then some.
Bill Clinton
In 1992, William Jefferson Clinton was slim (relatively) and smiling—the veritable picture of youthful horndog vigor.
After eight years of harassment, investigation, near-impeachment, and a cramping of his ability to score quality poontang, we
Or Princess Heinous of Hagville, if you prefer.
28
before
After
29
Are you really sure you want to be president?
Grover Cleveland
Early in his life, our twenty-second and twenty-fourth president
was known around his native New Jersey as “The Brushy-’Stached
Stud Muffin.”
By the end of his final term, the only nickname Cleveland had
any business responding to was “Fat-Ass.”
John F. Kennedy
Finally, let’s look at our youngest, most dashing President, the one
who had the ultra-glamorous wife, and who got his illicit nookie
from movie stars instead of chubby interns.
before
before
After
George W. Bush
One of the more regular-guy handsome men to hold the presidency,
a fifty-four-year-old Bush took office looking fit, tan, rested, and
more than ready for his close-up.
By 2007, an ill-conceived war, low approval ratings, and a couple of booze-hound daughters had taken their toll.
before
30
After
After
Let’s just say no one looks good under a tombstone.
If all that hasn’t dissuaded you, then turn the page and begin
your quest to become the next president of the United States!
And no starlet is going to have sex with him unless Paris Hilton is a necrophiliac.
31
31
D
eclaring that you’re seeking the nomination is cool and all, but
in terms of a lasting legacy, it doesn’t get you very far. Let me
drop some names on you, rapid-fire:
Morris Udall
Al Bundy
Alan CranstonLamar Alexander
Pete du PontPaul Tsongas
Which name did you find most recognizable? Al Bundy? Exactly.
Al Bundy is, of course, the fictional character played by actor Ed
O’Neill in the Fox sitcom Married With Children, which stopped
airing better than ten years ago and wasn’t all that great to begin
with. The rest of those names belong to politicians who failed to
win their party’s nomination during the primary battle.
That’s not to say that all primary challengers go down in obscurity. Walter Mondale was routed in the 1976 Democratic primary by
Jimmy Carter before getting his shot at the top of the ticket so that
he could get routed by Ronald Reagan in the 1984 general election.
Ronald Reagan himself lost the 1976 Republican primary, yet went
on to have both an airport and a revolution named after him. Other
primary losers include Alexander Haig, Pat Robertson, and Donald
Rumsfeld.
That said, my hunch is you’d rather secure your legacy by being
president rather than by being a guy who tried to seize control of
the presidency from a podium, a religious nutcase who thinks hurricanes are God’s punishment for homosexuals, or the most disastrous defense secretary this side of Robert McNamara.
So remember that if you’re in it, you’re in it to win—or at least
to do well enough to be chosen as a running mate. That’s not a bad
gig either.
Let’s get to it! The moment has arrived to announce your candidacy to the world. Maybe.
The Primaries
33
announcing
your candidacy
Meeting Tim Russert
Y
our exploratory committee has found the answer they were
looking for: Indeed you should put yourself forward to be the
next president of the United States. It’s time to man the megaphone
and declare your intentions to the world.
There’s lots of different ways to announce that you’re running
for president: calling a press conference, posting it on your website,
releasing a statement to the wire services, hiring a team of skywriters, or drawing your declaration in a field of snow with a stream
of your own urine. But there’s no better megaphone than Meet
the Press, hosted by Tim Russert. Not only do something like six
million people watch Meet the Press each week, but also it’s a given that whatever you say on the program will be endlessly sliced,
diced, and hashed by every other news program, radio talk-show,
blog, and the Grey’s Anatomy chat room.
If Tim Russert is willing to talk to you, you’re immediately an
A-list politician, more Lindsay Lohan than Tara Reid. The rub is
that Tim Russert is widely considered to be the toughest interviewer
around. Tim Russert maintains a staff of sixty to seventy thousand
ANNOUNCING YOUR CANDIDACY
researchers dedicated to knowing everything there is to be known
about each interviewee and to backing it up with video, documents
and direct quotes. There’s nothing that can be hidden from Tim
Russert. Tim Russert knows all. Tim Russert has an uncanny ability
to find your absolute weakest spot and drive one of his meaty Irish
thumbs into that spot until you are very sore indeed. You cannot
lie to Tim Russert. Tim Russert is not to be enjoyed; he is not to be
defeated, nor bested. Tim Russert is to be weathered; Tim Russert is
to be survived. But if you do survive, the rewards can be great.
Just as with hurricanes, there are different categories—different
severities—of Tim Russert.
Category 1: Exceedingly mild Tim Russert.
Reserved for frequent guests of his weekly panel: David Brooks,
William Safire, Doris Kearns Goodwin. Periods of semilegitimate questions punctuated by lots of smiling, guffawing, and
mutual backslapping.
Category 2: Moderate Tim Russert.
Appears when guest is a fellow journalist who has authored a topical book. Occasional Russert gusts in the form of official denials
from the subject of the book at hand, but no reason to evacuate.
Category 3: Moderately severe Tim Russert.
Conditions are right for a moderately severe Russert when the
guest is a frequent one known for being a “straight shooter,”
e.g., Newt Gingrich or Joe Biden. Steady, sustained Russert
questions, including direct examples of guest’s previous hypocrisy. The most devastating effects are often mitigated by return
bloviation from guest.
Albeit while wiping sleep out of their eyes, nursing a hangover, or eating pancakes.
This is actually a misconception. The toughest interviewer, bar none, is radio host Howard Stern.
Ask yourself: Would you rather be grilled on inconsistencies in your policy positions or be badgered
into admitting your favorite sexual position/how often you masturbate/look at porn/do anal?
34
Working with a budget in the hundreds of millions.
35
Category 4: Severe Tim Russert.
Steady, sustained Russert questions with frequent gusty followups pressing for direct answers. Most often seen with politicians who are considering a run for president but refuse to give
a straight answer on their intentions, or embattled administration officials.
Category 5: Extremely severe Tim Russert.
A Category 5 Russert has never been observed, but researchers
theorize one would appear if someone were to directly insult
Russert’s father (Big Russ) or the Buffalo Sabres.
For your appearance, you can expect a Category 3 Russert. A Category
4 or higher is unlikely, because you have wisely chosen to pay the proper homage to Meet the Press by announcing your candidacy there.
Still, a Category 3 is nothing to be trifled with, and a misstep or
two could turn it into a Category 4 with very little warning. This
is why I have created a Meet the Press candidacy announcement rehearsal in the form of the next quiz.
Through an exhaustive analysis of hours of tape, I’ve detected a
definite pattern to the Russert candidate interview. We’re going to walk
through this pattern, question by question. Following each question,
I will give you four possible answers. Different numbers of delegates
will be awarded for each answer, depending on your previously determined party affiliation. Pick the answer you think will most successfully curry favor with voters from your particular political party.
Because I don’t know anything about you, I’ve used my own life
and background for this hypothetical grilling. Just remember that
the specifics aren’t important. In fact, I urge you to forget the specifics pretty much as quickly as you read them, because they’re incredibly embarrassing.
Okay, three.
36
1. The Introduction and Welcome
The typical Meet the Press candidate interview starts with an introduction by Russert in the form of a mini-biography that contains at least one notable achievement but always ends with a
subtle dig by Tim mentioning a potentially embarrassing failure.
Here’s how Tim Russert might introduce and welcome me.
This Sunday, our “Meet the Candidates” series continues
with John Warner. No, not the senator from Virginia, but
some other guy whose highest elected offices were recording secretary at his fraternity and president of the Shakira
Fan Club. Sometimes after he urinates, he drips a little into
his underwear. John, welcome to Meet the Press.
A. Thanks, Tim. It’s a pleasure to be here.
B. If only I was the other John Warner, eh Tim. I would’ve banged that piece
of ass, Elizabeth Taylor … huh … huh.
C. That dribbling thing is a flat out lie, Tim.
D. Baba Booey!
A. Republican or Democrat, +5 delegates. Simple, straightforward, with almost no likelihood of angering Russert. B. Republican, +5. Democrat, +3. Senator John Warner is a
longtime Republican senate icon and will pay off with potential GOP voters. Sex is on the
mind of liberals most of the time, so implying that you’d like to “bang” Elizabeth Taylor, even
in her bloated, post-prime years, will gain you some support. C. Republican, +0. Democrat,
+3. If you come from the “Mommy Party,” it’s more important to show strength in the face
of all charges, though in this case you’re risking the wrath of Russert. D. Republican, −10.
Democrat, +4. Invoking an obscure Howard Stern reference will only confuse the typical
Republican primary voter, and if they do somehow figure out you’re a Howard Stern fan,
your candidacy is sunk before it gets out of the harbor. As a Republican, you might as well
declare Adolf Hitler, or, worse, Hillary Clinton as your running mate. Democrats, on the
other hand, being degenerates themselves, will appreciate the Stern reference.
37
2. The Opening Softball
3. The Initial Probe
Russert almost always starts with at least one easy question
that allows the candidate to deliver an open-ended statement.
It’s his way of putting you at ease and fattening you up for
the kill.
Following the softball, Tim Russert will ask you about something
more controversial, but this question won’t yet be the heavy artillery. It almost always will involve some sort of youthful indiscretion that may be embarrassing but is rarely fatal. He’s trying
to get you off balance before he moves in for the kill.
Tell America why you want to be president.
It’s our understanding that you used to sleep with a
stuffed Snoopy toy up until the age of fourteen and perhaps longer, once even insisting that your parents turn
the car around after having arrived at the airport to
leave for a family vacation because you realized you’d
forgotten to pack “Snoopykins.” Do you have a comment on this?
A. I’m glad you asked me that, Tim. When I travel this great country of ours,
what I see is our great people craving great leadership, and fortunately,
“leadership” is my middle name because my parents had the foresight to
name me John Leadership Warner.5
B. Let me turn that question around, Tim. I’d like to know why America wants
me to be president, and if they want me to be president, the least they could
do to let me know is vote for me or at least send campaign contributions.
C. That’s for me to know and for you to find out, Tim.
D. Tim, I’ve heard there’s some cool stuff in the White House … a bowling
alley, a personal chef, a masseuse even. I figure the only I way I’ll find out
for sure is to become president. If elected, I pledge to let everyone else
in on the secret.
A. Republican, +10. Democrat, +0. Republican voters appreciate politicians who do what
they think is best, regardless of the consequences. B. Republican or Democrat, +5. I don’t
know what this means either, but it sounds good, doesn’t it? C. Republican, +0. Democrat,
+10. When running as a Democrat. it’s important to show strength in the face of meaningless questions.D. Republican, +3. Democrat, +7. Democrats put a higher premium on
transparent government.
A. No.
B. Was there a Snoopy doll? Sure. Were there Snoopy curtains and a comforter as well? Maybe. Were there Snoopy footy pajamas where ultimately the feet were cut out so I could wear them long past the point of them
fitting? Perhaps. Would my parents ever have turned the car around and
given in to one of my hysterical crying fits? Never, Tim. Never.
C. What I think people need to ask themselves is whether they want a president who is capable of demonstrating loyalty and constancy, even if that
loyalty comes in the form of a bizarre psychological attachment to a
stuffed animal he got for Christmas when he was five years old.
D. I don’t know where your sources get your information, Tim, but my memory says I ditched Snoopy by twelve at the latest. The blankie, on the other
hand, is a different story.
A. Republican or Democrat, −10. Danger! Danger! Warning! Warning! Do not stonewall
5
Not really. My middle name is actually Steadfast.
38
Tim Russert, because he’ll be more than happy to ask the same question again except with
39
different, more confrontational wording. In this case, he would follow up with, “We also
my raging love for Jennifer Schenkenberg in the form of vomiting on her
understand that on the rare occasion your mother was able to pry the doll from your
arms so it could get a much-needed cleaning, you would camp out in front of the clothes
washer sucking your thumb and whimpering. Still no comment?” B. Republican, +10.
Democrat, +0. This answer demonstrates a strong respect for family values, the most
important of which is ignoring your kids when they’re being bratty. C. Republican, +5.
Democrat, +5. Blind loyalty actually plays to primary voters in both parties. D. Republican, +0. Democrat, +10. Democrats seem to gravitate toward flawed, bad-boy types
(Kennedy, Clinton) … and going on television and virtually declaring to the nation that
your blankie is in the green room is being a bad little boy indeed.
shoes. Would you like me to go on?
4. Striking Deeper
If you’ve ever had a root canal, you’ve experienced this sensation. The dentist begins the drilling, and for the first minute or
so you think, “This isn’t so bad,” but moments later he strikes
the nerve and you’re begging for the nitrous.6 This is where
Tim Russert is going to display a direct quote, maybe even video, of your own, horrible words.
During European History class your junior year of high
school, just prior to getting your driver’s license, you
were quoted as saying, “The only people who get into
car accidents are girls and psychos.” Is that a position
you still hold today?
A. A
s you know, Tim, as we get older and wiser our positions evolve. In addition to girls and psychos, I’d now add Asians and old people.
B. Tim,
like everyone, there’s some things in my past that I regret, and that
statement is one of them. The mullet hairdo I rocked during the same era is
another. A third is getting wasted at an end-of-the-year party and declaring
C. Let me be clear where I stand on this issue, Tim, and where I stand is
with Americans—be they girl, psycho, or anything else under the glorious rainbow that is our country.
D. Fa Fa Flo Hi!
A. Republican, +20. Democrat, −10. Tough on broads, mental illness, and immigrants, all
in one fell swoop. The Republican Right just erected a statue in your honor. B. Republican,
+10. Democrat, +0. Mullets are very Republican. C. Republican, −10. Democrat, +20. Both
sides would correctly read your reference to the “glorious rainbow” as a coded message
to the gay community. D. Republican, +0. Democrat, +0. Your third Howard Stern reference in the last fifteen hundred words has little impact on your political fortunes, but it
might be enough to get you a mention on his radio show.
5. The Eye of the Storm
Midway through the interview, Russert will throw an inexplicably easy question at you, one that almost can’t be botched but
is nevertheless dangerous because you’ve been bracing for the
hard stuff. It’s like getting a changeup after nothing but hundred-mile-per-hour hard cheese on the inside of the plate. Just
answer this one as honestly as you can.
What is your favorite color?
A. Blue.
B. Red, white, and blue, which, coincidentally, are what I bleed, Tim.
C. Chartreuse.
D. Grape.
6
Or death, either one.
40
41
A. Republican, +0. Democrat, +10. Blue is associated with peace, which Democrats like. B.
Republican, +10. Democrat, +0. You’re a true patriot. C. Republican, −5. Democrat, +5. I don’t
know what color this is, but it sounds vaguely French, which is a positive for the traitor wing
of the Democratic Party. D. Republican, −5. Democrat, −5. The headline in the New York
Times the next day: “Warner Declares Candidacy, Not Sure What a Color Is.”
7. The Ninja Death Blow
The key to any successful ninja death blow is that the victim
doesn’t see it coming, and so it goes with Tim Russert’s penultimate and toughest question during your interview. It will be a
question you can’t possibly prepare for, no matter how diligent
your staff is at unearthing your dirtiest laundry. You just do
your best and hope your entire campaign isn’t sunk by the mere
posing of the question, let alone your answer.
6. The End of the Respite
After that brief breather, Russert will be back at it with a question that will be truly embarrassing but likely one you would
have expected with proper preparation.
In our preparation for this interview, we’ve come to understand that your marriage proposal to your wife consisted of taking the ring out of your pocket and simply
saying, “Here.” Is this the act of someone with even a
basic amount of human decency, let alone someone who
wishes to be president of the United States?
You have Tears for Fears and Phil Collins on your iTunes.
We’re talking Against-All-Odds Phil Collins, not Genesisduring-their-progrock-years Phil Collins. What America
wants to know is: Are you a pussy?
A. You may be right about that music being on my iTunes, Tim, but honestly,
A. Tim, I’ve apologized for this unforgivable transgression many times in the
who doesn’t have some odd music on their iTunes? If l looked at your iTunes,
form of earrings and other jewelry, and I’m pleased to say that after many
I might find Judy Garland’s Greatest Hits. I can’t recall ever listening to any
years of marriage, my wife has forgiven me.8
Phil Collins, and certainly under no circumstances did I sing along with him
at full volume in the car with tears streaming down my face.
B. How did you find that out? Did she tell you that?
B. That music is my wife’s. I listen exclusively to death metal and jazz.
C. [Unintelligible, choked sobs of shame.]
C. A “pussy” is a cat, Tim. I’m a Homo sapiens.
D. The words were only part of that moment in my life, Tim. What people
can’t know and will never see is the look on my face,9 which was worth
D. Both underrated artists, Tim. I stand by both “Shout” and “Sussudio.”
A. Republican, +0. Democrat, +0. A reasonable denial if I ever saw one, but not one that will
curry favor either way. B. Republican, +10. Democrat, −5. Democrats disproportionately rely
on women to win elections, and alienating women rather than just admitting your love for
Lite FM is unwise. C. Republican, −5. Democrat, +10. Another coded message to the gay lobby. D. Republican, +10. Democrat, +5. If you’re a Republican, add 10 delegates if you plan on
using Tears for Fears’ “Everybody Wants to Rule the World” as your campaign song.
42
thousands of words.
I’d rather not talk about this one anymore, if that’s okay with you. Just give yourself as
many delegates as you want. Really. I’m sorry.
8
Sort of, but not really, not that I blame her.
9
anic that this smart, beautiful, funny, perfect person for me might say no despite having actuP
ally having lived together for six months, having already picked a date, and designed the ring
together. Look, I never said I was president caliber, okay?
43
8. The Friendly Finisher
One of the great appeals of Tim Russert is his image as a regular guy, despite the fact that he makes millions of dollars and
the most powerful people in government fear his phone call. In
order to showcase his regular-guy image, Russert will always
finish with an innocuous question that allows you to show your
regular-person self in return. Once again, honesty is the best
policy here. Voters can smell a phony from miles away. For example, they’d never mistake a privileged Yalie who’s spent his
whole life propped up by his powerful family for a self-made
Texas businessman.
Tally your total score. How did you do? If you ended up with a positive number, you have successfully navigated through Tim Russert,
and you’re now ready to interact with voters.
And our last question. How about the Bears’ chances this
year? Super Bowl–bound?
A. From your lips to the football gods’ ears, Tim.
B. I hope so, Tim, since I just put sixty G’s on them with my bookie.
C. Tim, I’m not worried about frivolous things such as football as long as
there’s a single person in this country who is suffering or even a little
bit blue.
D. As long as they play hard, I’ll be proud of them, Tim.
A. Republican, +10. Democrats +0. Invoking the name of God—even a mythical one
that would for some reason care about football—will appeal to Republicans. B. Republican, −5. Democrats, +10. Likely to play well with the labor-union leadership, if
you get what I’m saying.5 C. Republican, −10. Democrats, −5. What kind of asshole
doesn’t care about football? D. Republican, −20. Democrats, +10. Republicans are
winners, not try-harders.
10
hat I’m saying is: The popular perception is that illicit gambling, like the labor-union leaderW
ship, is often connected to organized crime, like on The Sopranos.
44
45
money-money-moneymoney … money!
You and Your Campaign Coffers
N
ow that your campaign is up and running, you’re in dire need
of two things: money and votes, not necessarily in that order.
Wait, exactly in that order. Money is the grease that makes the political deep-fryer sizzle. Since there’s a good twelve months of campaigning before the first primary vote is even cast, the only way the
media can track who is ahead is by (1) making shit up for the sake
of stirring controversy, and (2) reporting how much money each
candidate has raised.
Without money, you cannot get your message to the people,
which means you will not get any votes. It’s like the old saying,
“Which came first, the chicken or the egg?” In this case, money is
both the chicken and the egg, and it’s the stuff the chicken eats
in order to live, and the nest the chicken lives in, and where the
egg incubates, and the antibiotics you pump into the chicken to
make sure it doesn’t get any disease that makes people froth at the
mouth, and the styrofoam container that holds the eggs, and the
refrigerated truck that transports the eggs to the store, and the
pimply-faced teenager who stocks the eggs in the refrigerator case,
Money-Money-Money-Money … Money!
and the gorilla masquerading as a bagger who manages to crack
at least half of every dozen.
Point being, money is everything in politics. It is the alpha and
the omega, the Peaches and the Herb. In fact, we’ll probably just
elect a big pile of money president before we ever get around to
women and Jews and dark people.
Your Money IQ
To win the election, you’re going to need to be as well versed with
money as the average Vegas pit boss, or at least a graduate of a topten accounting program. So the first round of this quiz is designed
just to test your overall money savvy. Each question you answer
correctly is worth five delegates.
1. How many nickels are there in $1,257,455?
A. A lot!
B. 25,149,100.
C. 2,514,910.
D. I ran out of toes.
E. B or C; I’m not sure.
2. If $50,000 in principal is invested with an average annual return of 10%, how much will that $50,000 have grown to in forty years?
A. Approximately $300,000.
B. A shitload.
I f you’re a multibillionaire who is willing to risk his or her own capital to run for president, you
may skip this chapter and fly in your solid gold private plane directly to your shrink so you can
figure out why someone who is a multibillionaire would possibly want to ruin their life by becoming president of the United States.
46
C. Approximately $2.1 million.
47
D. About what the seventh NBA draft pick will receive for his first year in the league.
C. … but she ain’t messin with no broke niggas.
E. C plus D.
D. … because she’d love me no matter what.
E. … What I am saying is that she’s chilly in the sack.
3. Stock market expert James Cramer hosts a television show
on CNBC titled:
A. Crazy Dough
B. Mad Money
C. Lock This Guy Up Because He’s Crazy for the Green Stuff
D. Buzzers and Bells, Oh My!
E. James Cramer’s Money Talk … Beyotch!
4. The person pictured on the hundred-dollar bill is:
A. President Abraham Lincoln.
B. President Benjamin Franklin.
C. President Andrew Jackson.
6. When playing the board game Monopoly, which of the following is the best strategy?
A. Concentrate on acquiring the railroads as a steady source of income, then add a
quick monopoly in the oranges, reds, or yellows in order to keep your opponents
from being able to amass enough money to build on their properties.
B. Baltic, Mediterranean, and Water Works. ’Nuff said.
C. Trade away everything for Boardwalk and Park Place no matter what it costs, and then
when no one ever seems to land on it turn after turn after turn, hurl the boardgame pieces/money across the room and storm out in a fit, swearing that they’re all cheaters and
you’re going to hate them forever.
D. Make sure you get the dog playing piece. It has the best luck.
E. Volunteer to be banker. When others pass Go, they get $200. When you pass Go,
you get $600.
D. President Thomas C-Note.
E. None of the above.
7. Which of the following is the best credit card offer?
A. Zero annual fee, 15.4% APR. Airline miles earned with each purchase.
5. Choose the appropriate lyric to follow this line from the
Kanye West song “Gold Digger”: “Now I ain’t sayin she a gold
digger … “
A. … but she thinks investing in a money market fund is too conservative.
B. … but she negotiated a much higher salary than the initial offer.
48
B. $50 annual fee, 9.6% APR. Cash back, up to 0.5% of your annual spending.
C. $100 annual fee. Required to pay the balance every month.
D.Free two-liter of Pepsi, a pair of $2 sunglasses, and a coupon for half off at Subway
when you sign up for the card.
49
8. Which of the following represents the best investment
portfolio?
A. A mix of stocks and bonds, both large and small cap, augmented with CDs and a
money market savings account.
D. Changing deutschmarks into drachmas via the international currency exchange.
Give yourself five delegates for each correct answer. 1. B; 2. E; 3. B; 4. E; 5. C; 6.
E. 7. E; 8. D; 9. B; 10. E
B. A strong concentration in emerging foreign markets and new technology.
C. Putting cash in coffee cans and burying them in your yard as you prepare for the
inevitable reckoning.
D. Gold.
E. Beanie Babies.
9. Tax day is …
A. April 15th.
B. April 15th, unless it falls on a weekend, in which case the deadline is moved to the
next business day.
C. Taxes?
D. The day my hand shakes as I write the check to the IRS.
Now it gets a bit harder. It’s not enough to know all about money;
you also have to be able to acquire it in large amounts if you are to
have any hope of becoming president. Everyone has different ways
of raising scratch when they’re desperate for a late-night burrito or
a TV ad buy at market saturation levels. With the next quiz, we’re
going to find out whether you have a roaring pipeline or a meager
trickle of cash coming in to your campaign war chest.
Using the following table, identify all the possible avenues you
have for acquiring money. Next to each statement is the number of
delegates it will earn you.
Searching in the couch cushions for loose change
(+1)
Waiting for birthday check from Grandma
(+3)
Panhandling outside the train station
(+3)
Having your powerful Hollywood friends arrange an intimate
(+100)
gathering for a hundred people for whom cutting $2,300 checks is
10. Which of the following actions is appropriate at a drivethru ATM when I am behind you in line?
A. Withdrawing $40 of Fast Cash.
as easy a decision as green-lighting the next Spider-Man movie
Holding down a job
(+3)
Lottery scratch tickets
(−3)
Selling plasma
(+2)
Selling sperm
(+16)
B. Depositing your paycheck and withdrawing a portion in cash.
C. Withdrawing cash for yourself, then for each of your thirty-seven friends inside the
car, using a different card each time.
50
51
Selling Ivy League–quality ova to barren Yuppies
(+20)
Selling the energy lobby the right to draft environmental legislation
(+300)
Selling your landscape paintings at local art fairs
(+1)
Inventing something cool and useful, such as a software com-
(+100)
pany that engages in monopolistic practices in order to dominate
the market despite its inferior product
Grooming your child for a life in showbiz, then stealing her earnings
(+50)
Becoming email buddies with a former Nigerian dictator who has
(+5)
Hitting mom and dad up for $20—you know, for gas and polling
and stuff
Pickpocketing
(+5)
Jewel theft
(+20)
Managing a hedge fund
(+50)
Being a former CEO who led a major corporation during a pe-
(+75)
riod of lax government oversight and managed to get out prior
to indictment
a fortune in bearer bonds stashed away in his home country and
Amassing a formidable campaign war chest as senator from
just needs a little seed money to liberate it
New York
Stealing pennies from the “take a penny, leave a penny” dish at
(+1)
(+3)
Being friends with Pauly Shore
(+300)
(+1)
the local convenience store
Delivering a speech to a crowd of strangers that is so inspiring,
(+50)
they not only want to vote for you, they wish to shower you in
money as well
Blow jobs
(+20)
Selling your CD collection
(+1)
Arranging blow jobs for lobbyists
(+80)
Selling your collection of Russian nesting dolls
(+3)
Garage sale
(+5)
Credit cards
(+10)
Buying up Internet domain names like hotmonkeysex.com and
(+20)
Go ahead and tally your total delegates earned through this exercise. Hopefully you have at least 500. Any fewer, and you’ll be
forced to accept public money from the Presidential Election Campaign Fund, which was established to ensure that anyone in the
country can afford to lose a presidential election.
licklicklick.com and selling them to porn providers at a premium
52
53
Friend or Foe?
friend or foe?
You and Your
Special Interest Groups
S
pecial interest groups. No, I’m not talking about people who
write Buffy the Vampire Slayer fan fiction or hang out in the
alt.womencrushingbugsunderhighheelswhilewearingsuperherocostumes.com chat room. I’m talking about politically engaged groups
organized around single issues. Some are high-profile and deal with
broad issues that affect many Americans, e.g., Planned Parenthood
and abortion rights, while others have a narrower focus, such as
People for the Issuance of a Commemorative Stamp Honoring
“Fredo” Corleone, who support … well, you probably get the idea.
It’s important that you be able to quickly identify groups likely
to be friendly to you and your candidacy while repelling those that
align themselves with the other team. In some cases (example: the
“Bring Back Who’s the Boss?” fan club), a special interest group
should be avoided by members of both parties.
It would be far too easy for you to identify a group’s ideological
alignment if I gave you its actual name. Instead, for this quiz, I’ve
turned each group name into an anagram. First unscramble each
anagram, then decide whether the group might be a help to Republicans, Democrats, either, or neither.
In some cases, the anagram may be a clue to the group’s identity.
In others, it just made me laugh.
54
unscramble the anagram & identify party affiliation
1. An anti-social, rainiest fool
2. A narrowest of feverings
3. Wino in claustrophobia
4. Lank Ku-klux
5. Floppier ethical athlete not merit malfeasant
6. Historical inaction
7. An insanity! O, let me rant
8. Cretin’s damn-fool orangutan
9. Alienate fatigued moan
10. Looniest dirt
Give yourself 5 delegates for each correct unscrambling and an additional 3 delegates for
each correct identification. 1. National Rifle Association. Republican. 2. Veterans of Foreign Wars. Either. 3. Rainbow/PUSH Organization. Democrat. 4. Ku Klux Klan. Neither. 5.
People for the Ethical Treatment of Animals. Neither. 6. Christian Coalition. Republican. 7.
Amnesty International. Democrat. 8. Lance Armstrong Foundation. Either. 9. Anti-Defamation League. Democrat. 10. Detroit Lions. Neither.
Total your score.
Remember, in politics, you keep your friends close, your enemies closer, and you’ll call your mother later, because you’re busy
running for president.
I suppose—though, honestly, with friends like Jesse Jackson, who needs people who might
sneak up behind you and stick a knife in your ribs?
Not only are they racist assholes, they’re, like, impossible to anagram.
That no one actively seeks their endorsement is actually sort of inexplicable considering they
have Pamela Anderson-Lee-Rock-Lee-Anderson-Insert the Name of Whoever She’s Married to
Now Here as spokeswhore. But there you go.
Little-known fact: Originally, the Lance Armstrong Foundation was going to be named the
Don’t Be a Jerk-Off, Just Wear the Yellow Bracelet Like Everyone Else Foundation.
With a 24 and 72 record between 2000 and 2007, these guys define bad mojo. Your first move
as a candidate should be to take out a restraining order on the entire roster.
55
shameless
pandering is not a
factor for you
Appealing to the Primary Voter
A
s any political pundit will tell you, the primary election is about
catering to “the base.” But what is “the base?” Let’s check Dictionary.com:
1. the bottom support of anything; that on which a thing stands
or rests: a metal base for the table.
2. a fundamental principle or groundwork; foundation; basis:
the base of needed reforms.
3. the bottom layer or coating, as of makeup or paint.
4. the principal element or ingredient of anything, considered
as its fundamental part: face cream with a lanolin base; paint
with a lead base.
Shameless Pandering is not a factor for you
Definition 4 is one I am most interested in, mostly because I’ve got a
small patch of dry skin on the side of my nose and that lanolin stuff
sounds like it might do the trick. But it’s definition 1 that the political pundits are talking about. In a general election, your political
base is the bedrock of your support. They will not desert you, no
matter how badly you treat them. They are like Cubs fans, or people who still watch Lost: you can abuse their love and trust in the
form of heartbreaking losses or impossible-to-follow, never-ending
plot threads, and they still remain as loyal as a golden retriever.
Here’s a short skit to illustrate the devotion of the political base
to their chosen candidate for the general election.
CHARACTERS
Candidate
Political Base
SCENE 1
(CANDIDATE and POLITICAL BASE talk to each other on the phone.)
CANDIDATE No, I’ll totally be there. I wouldn’t miss it for
the world. Can’t wait to be there, as a matter
of fact.
POLITICAL BASE Great. I love you. Do you need money? Up to
$2,300 is all yours.
5. that from which a commencement, as of action or reckoning,
is made; a starting point or point of departure.
CANDIDATE Sounds perfect. Just make out a check to the
6. Baseball.
a. any of the four corners of the diamond, esp. first, second, or third base. Compare home plate.
POLITICAL BASE Will do. Hey, while I have you, I was hoping
56
7. Military.
a. a fortified or more or less protected area or place from
which the operations of an army or an air force proceed.
b. a supply installation for a large military force.
campaign.
(CANDIDATE hangs up phone.)
we could talk about … Hello? … Hello?
This is the limit on individual campaign contributions. If they could, the political base would
give much more.
57
SCENE 2
any day rather than playing footsie with the
moderates, but what’re you gonna do? You
wouldn’t believe this, but sometimes they see
both sides of an issue and don’t wish our opponent would roast in the fiery pits of Hell. I
know—crazy, right? Anyway, I need some
help. Can you do that? I’m looking for people
to go door to door in neighborhoods with my
get-out-the-vote message. Now, there’s going
to be a lot of doors slammed in your face and
loogies hocked on your shoes, not to mention
the dog attacks, but it’s really important, because, believe it or not, some people can’t figure out how to register to vote.
Interior restaurant, later the same day. POLITICAL BASE sits at a table,
absently chewing on a breadstick. An open bottle of wine is mostly drained. Every time the door to the restaurant opens, POLITICAL
BASE sits up like a bird dog waiting for the “retrieve” command.
POLITICAL BASE (To itself) I sure am worried. I hope nothing
bad has happened.
SCENE 3
(Interior same restaurant, later that night. The waiters are busy
cleaning up and placing chairs up on the tables.)
POLITICAL BASE (To itself) Man, I’m really starting to get con-
cerned. I’ll just go wait outside so he isn’t
alone if he shows up.
POLITICAL BASE sits up straight, eyes glowing with love and devotion.
SCENE 4
POLITICAL BASE Anything to help. Anything. I’m going to sing
“The Wind Beneath My Wings” to you now, if
that’s okay.
(Outside the restaurant, hours after the restaurant has closed. POLITICAL
BASE sleeps in the dirty gutter, its coat pulled up around its throat.)
POLITICAL BASE So cold … So, so cold …
CANDIDATE Whatever, babe.
SCENE 5
(CANDIDATE hangs up phone.)
Many weeks later, outside the same restaurant. POLITICAL BASE has
been living outside the restaurant since the initial missed meeting,
wresting scraps of leftovers from rats in the alley and cleansing itself via tongue baths from stray cats.
As you can see, the devotion of the political base during the general
election is nothing short of slavish. However, as the previous illustration also shows, the bases for both parties are—to use a clinical term—batshit crazy. For all their mindless devotion in the general election, during the primaries, if they’re in love with one of
your competitors or if they feel you’ve given them the barest slight,
they’d just as soon see you slathered in honey and buried in a hill
POLITICAL BASE’s phone rings.
POLITICAL BASE Hello?
CANDIDATE Hey, it’s me. Sorry I couldn’t make it. Have you
been waiting long? Trust me that it couldn’t
be helped. I’d rather be hanging out with you
58
Actually, it’s better than slavish since, as far as I know, slaves weren’t exactly acting on a volunteer basis.
59
of fire ants as vote for you. During the primaries, the smallest thing
can turn the base against you permanently and irrevocably.
This is why all the experts say it is important to “court” the
base. Now, usually when we think of “courting” we picture gentlemen and ladies in the parlor, drinking mint juleps and commenting
on the unseasonably hot weather as the prospective couple steal furtive, hopefully meaningful glances at each other and the gentleman
prays that at the end of the night he may have the chance to brush
his hand against the lady’s corset as he moves in to kiss her goodnight on the cheek. It is a ritual of both subtlety and ceremony.
Courting the political base isn’t like that. It is not subtle, and it
can’t be done through coded looks. Courting the political base involves pandering to their interests, no matter how narrow or insignificant. It involves a sacrificing of your principles in the name of
currying favor. You will need to do things that, prior to running for
president, you never would have imagined doing.
In this way, courting the base is very similar to the once-popular television show Fear Factor. For those of you not familiar with
the show, each week, six wannabe actors/models (three men, three
women) who look disgustingly good in spandex would compete in
a series of challenges to see who could best overcome their “fear. ”
Contestants were eliminated at each challenge until one person was
left standing, at which point host Joe Rogan (while silently calculating in his head how much the show was going to earn in syndication)
would say, “Congratulations; fear is not a factor for you.” A typical
sequence of Fear Factor events might have been something like this:
1. C
ontestants are shackled to the steering wheel of a car suspended 600 feet above the Snake River Canyon. They must
free themselves from the shackles, break out the car’s win-
Second base, outside the clothes.
That was a trick. If you have principles, you shouldn’t be running for president.
Heights, snakes, cellulite—that kind of thing.
60
dow and then climb a 40-foot length of razor wire to a safety platform before a flamethrower eats entirely through the
cable holding up the car.
2. C
ontestants are blindfolded and flown in the back of a cargo plane until they are parachuted into the deadly alleys of
Caracas, Venezuela. Any contestant who either doesn’t lose
both of their thumbs to street thugs, or keeps from getting
addicted to blow advances to the next round.
3. C
ontestants run a 100-yard dash while being chased by
a cheetah.
4. C
ontestants eat worms, scorpions, bull testicles and shit like
that and wash them down with the blood of virgins.
5. C
ontestants must stalk and kill a homeless person by driving their thumbs through the homeless person’s eye sockets
while screaming, “Die, motherfucker, die!”
Fear Factor contestants used to do things like that for a measly
$50,000, so you can only imagine what awaits you during the primary season as you compete for a shot at becoming president of the
United States.
Just like Fear Factor, our next challenge is designed to see how
badly you want to win. You must be willing to shamelessly debase
yourself in order to earn the loyalty of the political base for your
party. This debasement can take many different forms. One is simply having to do something that is silly, pointless, or personally
painful, such as driving around in a tank or playing saxophone on
The Arsenio Hall Show. Another is pledging to enact some kind of
obviously idiotic policy once you get into office.
In every case, whatever you do, a little bit of your soul dies in
the process, which is actually kind of handy since having a soul
makes the work of being president a bit tougher.
61
Because the debasement will take vastly different forms depending on which party you’re trying to represent, this quiz has separate
sections for Democrats and Republicans. Simply skip the section
that doesn’t apply to you.
Democrats
E. Commission a blue-ribbon panel to investigate the efficacy of candlelight vigils
A. +5; B. +6; C. +60; D. +1; E. +4
Environment and Global Warming
A. Travel from campaign stop to campaign stop via horse and buggy and/or rickshaw
Poverty and Homelessness
A. Appear at a photo op underneath a bridge, where you’re seen putting your arm
around a smelly homeless person
B. Appear at a photo op underneath a bridge where you’re seen putting your arm
around one of your staff members who is dressed up as a smelly homeless person
C. Spend an hour working the line at a soup kitchen, wearing a hairnet
D. Eat “government cheese”6
B. Propose the H2O Reclaimation Act, requiring everyone to capture and then drink their
own bath water
C. Mandate An Inconvenient Truth be shown in preschools across America
D. Mandate that Al Gore speak in person in every preschool in America
D. Free sunscreen and tote bag for all campaign donors at the $75 level or above
A. +4; B. −4; C. +2; D. +4; E. +10
E. Replace your entire campaign staff with homeless people
A. +3 delegates; B. −1; C. +5; D. +7; E. +5
Abortion
A. Get “Roe v. Wade 4eva” tattooed across your back
DEATH PENALTY
A. Commission a blue-ribbon panel to investigate the efficacy of the death penalty as
a deterrent to crime
B. Propose legislation to replace lethal injection with death by tickling
B. Pledge to appoint Supreme Court justices who will uphold Roe v. Wade or risk a
very bad noogie
C. Propose a law making abortion legal up to age 3
D. Wear a pink ribbon or some shit like that around
C. At an impending execution, strap yourself to the electric chair in the place of
the condemned inmate while screaming at the prison warden, “Do it! Throw the
switch! I dare you! Pussy!”
E. Propose making abortion legal during the first, second, and third trimesters and
again when the child is between thirteen and seventeen years of age.
D. Participate in a series of candlelight vigils outside prisons during executions
A. +4; B. +2; C. +7; D. +0; E. +25
This may earn you a significant number of delegates, but it will also cause a near-crippling constipation that has the potential to derail your entire candidacy.
6
62
63
Gun Control
A. Promise to use Wite-Out on the Second Amendment
B. Promote the use of boomerangs for sport hunting
C. Initiate a “Guns for Buns” program in which people can trade in a gun in exchange
for one grope of your buttocks
D. Pledge to “blow away” anyone who opposes you spearheading a ban on assault rifles
B. Back up “abstinence only” policy by leading by example for the duration of your
administration
C. Promise to adopt any unwanted child and keep him in the White House free of charge
D.Increase federal subsidies for adoption
E. Promote new high school sex-ed curriculum, “If You Want Your Cock to Fall Off, Go
Ahead and Have Pre-marital Sex, Otherwise, Hands Off the Goodies”
A. +5; B. +100; C. +20; D. −20; E. +10
E. Promise to “tax the shit out of” the National Rifle Association
A. +3; B. +1; C. +55; D. +0; E. +12
Illegal Immigration
A. Pledge to propose a law making it illegal to hire anyone who “talks funny”
Republicans
War on Terror
A. Volunteer to serve a tour of duty in a Middle East hotspot
B. Change the name from “Global War on Terror” (GWOT) to “Global War Where We
Ass-Stomp Any Motherfuckers That Get in Our Way” (GWWWA-SAMFERSTGIOW)
B. Commission the U.S. Army Corps of Engineers to build a giant moat around the entire
country that would be stocked with piranha … giant piranha
C. To incentivize undocumented Mexican workers to return to their home country, order Taco Bell to create a “Run for the Border and Go Back Across” promotion
C. Change “enhanced interrogation techniques” euphemism for torture to “party
time,” as in, “We brought a new batch of detainees to Guantanamo, hooked the
jumper cables to their genitals, and started party time.”
D. Require all foreign visitors to get hands stamped at the border in that super-permanent ink some night clubs use that’s impossible to wash off and is really embarrassing at work the next day when you’re dragging ass and nobody even bothers to
ask what’s wrong because they know what’s wrong is that you didn’t actually go to
sleep last night and are now trying to power your way through your shitty desk job
D. Seven words: The Islamic Radioactive Parking Lot of Iran
E. Make Lou Dobbs Secretary of the Interior
E. Four more words: Walt Disney Presents Northkorealand
A. +2; B. +4; C. +1; D. +6; E. +8
A. +3; B. +5; C. +7; D. +12; E. +10
Abortion
Taxes and the Economy
A. Turn your back to the audience, drop your pants, and, while gripping your butt
cheeks, declare, “Read my sphincter—no new taxes.”
A. Pledge to make even considering having an abortion a crime
64
65
B. Every time you pledge to give taxpayers “relief,” you wink, implying that by “relief”
you mean free hand jobs
C. Pledge to rename April 15th “The Government Sodomizes Your Bank Account Day”
D. Campaign slogan: “A chicken in every pot and one of those payday loan places on
every corner”
E. Pledge to create “National Half Off Everything” month
A. +4; B. +3; C. +1; D. +1 E. +12
Faith and Religion
A. Go to church every week
B. Go to church every week and actually sing along with the hymns instead of doing
the usual half-assed mumble
C. Propose replacement of execution by lethal injection with crucifixion in order to
inject religion back into the public sphere
D. Promise to consider apostles for cabinet positions
E. Give campaign speech at Bob Jones University, titled “God Thinks Black People
and White People Kissing Each Other Is Yucky So He Doesn’t Want You to Do That”
A. +3; B. +5; C. +12; D. +8; E. +20
Add up your delegates. I hope we’ve found out that you have what it
takes (very few personal convictions, high tolerance for embarrassment, selective amnesia) in order to appeal to your party’s base …
because if you don’t, your campaign is going to be shorter than the
line for a Michael Moore movie in Crawford, Texas.
66
shaking babies and
kissing hands, or is it
the other way around?
Are
You
Qualified?
The
Primary
States
W
ith candidates throwing their hats in the ring before the Inaugural Ball fondue cools from the previous election, the
primary campaign season has gotten more bloated than John Belushi’s corpse. For sure it’s ridiculous, not only because of the
time and expense involved, but also because none of it makes
any difference.
Traditionally, all the primary marbles have gone into two tiny
baskets: the Iowa caucus and the New Hampshire primary. In the
past, win both of these and you’re the nominee. Finish second,
maybe you have a shot if you can take South Carolina. Third,
you’ve got no chance, especially if you scream like a crazed loon
afterward. Iowa and New Hampshire have been the elephant (and
donkey) graveyards of the political process.
Why New Hampshire and Iowa, you ask? I don’t know. Perhaps it’s because they’re highly representative of the diverse population that is the United States:
67
United
States
Shaking Babies and Kissing Hands
Iowa
New
Hampshire
Total
population
299,398,484
2,982,085
(.996% of total
U.S. pop.)
1,314,895
(.44% of total
U.S. pop.)
% White
80.1%
94.9%
96.1%
% Black
12.8%
2.3%
1%
% Hispanic
or Latino
14.4%
3.7%
2.2%
% Asian
4.3%
1.4%
1.7%
% of population
that displays a
weird overbite
when dancing
84.4%
96.3%
97.8%
Source: www.census.gov
Or not. At the time of this writing, it’s impossible to tell, so in order
to cover all bases, this chapter will now split into two divergent paths.
If, in the end, the traditional New Hampshire–Iowa primary
dominance held sway, turn to the next page.
If the other states’ moving up their primary and caucus dates ended up having a significant influence on events, turn to page 75.
Don’t even consider reading both sections; that would be a complete waste of your time, given that only one of them is relevant to
your run at the White House.
Long May Iowa and New Hampshire Reign!
Primary Scenario 1
Regardless of the reasons why, everything is riding on the battle for
these two states. Taking heed of legendary former House Speaker
Tip O’Neill’s maxim that “all politics is local,” the first part of this
challenge will ask you to demonstrate your knowledge of Iowa and
New Hampshire.
Decide whether each statement applies to New Hampshire or
Iowa (or one of the other choices … you get the idea).
Okay, obviously that’s not it. Let’s try again: How is it that two
states that collectively represent just over 1% of the country population-wise—two states that are whiter than the crowd at a Jeff Foxworthy concert—have arrived at a position where they practically
determine the presidential candidates from our two major parties?
Maybe it has something to do with harkening back to the era of our
country’s founding, when it really was all about a handful of white
dudes who owned farms deciding what’s best for everyone else.
This year, finally, some other states have had enough and decided it’s time to crash the Iowa–New Hampshire primary party.
Because of this, the classic two-state strategy has suddenly been rendered obsolete.
1. My motto is “Live free or die.”
A. Iowa
B. New Hampshire
C. Tony Hawk
D. Other
Answer: B (Tony Hawk is a good guess, but he isn’t a state.)
And given that it’s entirely probable that I’ll use some of the same gags in both sections.
68
69
2. Corn!
A. Iowa
B. New Hampshire
D. My head hurts
Answer: B (Minus 3 delegates if you chose D. We’ve just gotten started and already
you have a headache? Typical, always with the headaches, except on our anniversary where you just lay there like some kind of corpse.)
C. A and B
D. A and B, but not C
E. B and D
F. F
Answer: A
3. My famous natives include Mandy Moore and Sarah Silverman.
A. Iowa
5. The first American in space was born here.
A. Iowa
B. New Hampshire
C. Another trick question. No one has ever been in space. The entire space program,
including the moon landing and the shuttle disasters, is an elaborate hoax designed to allow the government to covertly funnel massive sums of taxpayer dollars into secret research into cloning and shit like that.
Answer: B is the answer for now, but if you do get elected president, and you find out
that C is the truth, drop me a line.
B. New Hampshire
C. Hotchickistan
Answer: B or C
6. The capitol of Iowa is _______.
A. Ames
B. Des Moines
4. I was the ninth state admitted to the union.
A. Iowa
B. New Hampshire
C. It’s a trick question. Obviously New Hampshire was admitted before Iowa since it’s
one of the original colonies, but who would really know or care2 whether it was the
ninth state admitted to the union?
C. Iowa City
D. Iowaburg
Answer: I don’t know, look it up.
7. The capital of New Hampshire is ________.
A. Concord
2
People from New Hampshire, dummy. That’s why I’m asking.
70
71
B. Manchester
C. A and B
C. How many people could actually name a third city in New Hampshire?
D. No fucking way—A and B? Seriously? New Hampshire? I always thought they
were a bunch of tight-asses up there.
Answer: A, no B, no A, definitely A
Answer: C or D
8. Iowa has the third largest wind-power economy in the
world, behind:
A. Alaska and Texas
B. California and Texas
It’s not enough to be well-versed in the basic facts about Iowa and
New Hampshire. In order to successfully pander to the electorate,
you must be intimately familiar with the issues that concern the voters. For each state, put the following issues in rank order (1–10),
from most important to least important.
C. Holland and Denmark
Iowa
D. Whogivesashit and Areyoukiddingmeland
____ War in Iraq
Answer: D
____ War on terror
9. New Hampshire was the birthplace of which president?
____ Dislike of Cheeseheads3
A. John Quincy Adams
____ Economy
B. Josiah Bartlett
____ Budget deficit
C. Franklin Pierce
____ Ethanol
D. Justin Timberlake
____ Abortion
Answer: C
____ Death penalty
10. New Hampshire was the first state to:
____ Making sure their caucus remains the first contested primary event
A. Enact a state lottery
____ The record of the University of Iowa Hawkeyes football team
B. Embrace same-sex unions without a court order
72
3
eople from Wisconsin who are followers of a particular religious sect know as Packers Fans.
P
They identify themselves by wearing foam or plastic wedges of cheese on their heads. They are
additionally identified by the smell of bratwurst.
73
If you hit my rankings (below) on the head, give yourself 3 points. Deduct 1 point
from the maximum 3-point total for every difference in rank between your answer
and the correct one. For example, if you rated Economy first, but it is actually seventh, you’ll deduct, let’s see … second, third, fourth, fifth, sixth, seventh … 6 points,
since that’s the difference between 7 and 1, giving you −3 points for that issue. Got
it? Me neither.
Iowa
1. Making sure their caucus remains the first contested primary event
2. The record of the University of Iowa Hawkeyes football team
3. Ethanol
4. Dislike of Cheeseheads
Screw You, Iowa and New Hampshire!
Primary Scenario 2
Any good primary strategy is drawn from former House Speaker Tip O’Neill’s maxim that “all politics is local.” What primary voters want most of all is to know that you share the specific
concerns of their state, and what better way to demonstrate your
fealty to their interests than to be intimately familiar with the issues that are most important to citizens of any state? Those are
the state slogan, the state bird, and what the state’s residents hate
the most.
First, state slogans. Try to identify the correct slogan for each of
the following states.
5–10. All that other shit
1. New Hampshire
New Hampshire
A. Kinda Small, But Pretty
____ P
reserving that rock formation that looks kind of like an old dude’s face
B. Get Your Rocks Off in the Granite State
____ Preserving their status as the first primary in the nation
C. You’re Going to Love It Here
I just realized that those two things are the extent of my knowledge
of what the people of New Hampshire might be concerned about,
which makes it impossible to fill out a list of ten issues. So instead,
I’ve provided some drawings. One of them is New Hampshire. If
you can correctly identify the state, give yourself 24 delegates.
D. Use a Map; You’ll Find Us
E. None of the above
2. Iowa
A. Corn and Stuff
B. Life-Changing
BEER
BEER
BEER
BEER
BEER
BEER
C. Just Corn and Not Much Else
D. Corn
E. A and B
74
75
On to state birds. Many states are justifiably proud of their unique
flora and fauna, the native species that set them apart from other
states. For this part of the challenge, match the bird to its state.
3. South Carolina
A. Smiling Faces. Beautiful Places
B. Yankees, Go Home
C. We’ve Got Nice Beaches Too, Though You Don’t Really Think of Us for That
D. God’s Country
E. All of the above
1. Illinois
A. Cardinal
2. West Virginia
B. Cardinal
3. North Carolina
C. Cardinal
4. Indiana
D. Cardinal
5. Ohio
E. Cardinal
Give yourself 5 delegates for each correct answer. 1. D; 2. B; 3. C; 4. A; 5. E
4. Florida
The last part of our challenge concerns your knowledge of what
people in various states hate most. Sympathizing with regional pet
peeves is a surefire way to win people over. It creates a bond of trust
between you and the voters, reassuring them that you really understand their needs.
It’s going to be tougher this time, though. Rather than give you
a range of choices for each state, I’m going to make you come up
with the answers entirely on your own. It’s hard, but I know you
can do it.
A. Hey, Jews and Old People, It’s Very Quiet Here
B. Hurricanes Only Come Every Few Years
C. Golf! Motherfuckers!
D. Visit Florida
E. The Sunshine State
5. Michigan
what do they hate the most?
A. Not as Many Lakes as Minnesota, But Still Lots of Lakes
1. Utah: _ ________________________________________________________________________
2. New Jersey:___________________________________________________________________
B. Great Lakes, Great Times; More to See
3. Pennsylvania:_ ________________________________________________________________
C. If You Go North, It’s Like You’re Practically in Canada
4. Wisconsin: ____________________________________________________________________
D. Cars Used to Be of Some Importance Here
5. North Dakota:_ ________________________________________________________________
6. Massachusetts:_ ______________________________________________________________
7. Texas:_________________________________________________________________________
8. Wyoming:_____________________________________________________________________
9. Colorado:______________________________________________________________________
10. New Mexico: _________________________________________________________________
E. Take a Michigander at Us
Give yourself 5 delegates for each correct answer. 1. C; 2. B; 3. A; 4. D; 5. B
4
The “Sunshine State” is Florida’s nickname, not its slogan. When you are indeed the “Sunshine
State,” apparently you can get away with a slogan as unimaginative as “Visit Florida.”
4
76
77
11. Oregon: _______________________________________________________________________
12. Washington: __________________________________________________________________
13. Maryland: ____________________________________________________________________
14. Idaho:_________________________________________________________________________
15. Tennessee: _ __________________________________________________________________
16. Delaware:_____________________________________________________________________
17. South Dakota:_ ________________________________________________________________
18. Nevada:_ _____________________________________________________________________
19. Oklahoma: ____________________________________________________________________
20. Nebraska:_____________________________________________________________________
21. Minnesota:____________________________________________________________________
22. Virginia:_______________________________________________________________________
If you have 1,500 or more, congratulations! You’re your party’s
nominee to be the next president of the United States. Turn the page
to continue the election adventure.
If you have fewer than 1,500 delegates, go join George Smathers
in Obscuretown. Population: You (and George Smathers).
Also, step away from the book. As I promised earlier, it will now
dissolve into dust. If you’d like to go buy the book again and give
the challenges another try, please do so, but this book is, any second now, going to cease to exist.
Stop looking at it. You can’t be looking at it when it happens. A
watched book never dissolves. Just leave it in the street somewhere;
trust me, it’s going to blow away in the wind.
You get 10 delegates for each correct answer. 1–13. Washington politicians; 14.
Homos; 15–22. Washington politicians
The key, except in Idaho, is to make it clear that despite the fact that
you are clearly a politician, you are not one of those politicians, the
Washington kind, who are bad, bad, bad, and you’re never going to
become one, even when you’re elected president.
Que Sera Sera, That’s All She Wrote, You Don’t Have
to Go Home, But You Can’t Stay Here, That’s All Folks:
The Primaries End
Remember just a couple of pages ago when I implied that you were
going to continue on your journey through the primaries?
I was lying, because this is it. Primary season is over. Kind of
sudden, I know, but that’s how it is in primary politics. One day
you’re a potential president; the next you’re dead and buried. Just
ask Howard Dean.
To find out if you’re still alive, tally your total number of delegates. If my math is correct, you could earn a maximum of 3,000.
78
79
C
ongratulations! You’ve won the nomination of your chosen
party. Now the stakes are even higher. If you lose the final
showdown or, even worse, lose it badly, or lose it four years in a
row (hello, Buffalo Bills), you’ll have the word “loser” on your
permanent record.
I know this doesn’t seem fair since, by and large, you have won
more than you have lost, but we are invariably judged by our performance on our largest stage. It’s like American Idol writ large.
Sure, you might dazzle us during the initial audition with your soulful interpretation of “Unchained Melody”—but make it to the finals and botch the words to “Rhythm Is Gonna Get You” on Gloria Estefan night, and you’re going to be a national laughingstock.
The good news is that you’re now going to have a whole slew of
new goodies to play with, like a campaign slogan, campaign bumper
stickers, and even a vice-presidential candidate to order around.
The other good news is that the unquestioning love of your political base has now kicked in. This means that in the general election you’re trying to grab the voters left in the middle, the undecideds—that 5 to 7 percent of people who refuse to shit or get off the
pot. These are the people who are in front of you at Arby’s, staring
endlessly at the overhead menu, gap-mouthed, with a blank look
on their faces as they dither over what to order, even though every
asshole on the planet knows that when you go to Arby’s, you eat
the damn roast beef.
I know, it seems sort of demeaning to have to work so hard to
draw these people to your side of the ledger, but it is what it is. If
Hillary Clinton can tolerate her husband nailing everything with a
vagina in order for her to have a shot at the White House, currying
favor with the undecideds is the least you can do.
GENERAL ELECTION
Sorry, Mr. Russert.
81
time out for
some fun
You and Your Campaign Slogan
I
want to take a moment to apologize for all the work I’ve been
making you do. It’s rare that a writer will make such rigorous
demands of readers, forcing them to answer question after question as they turn each page. I’ve sprained my brain several times in
the writing of the book, so I can only imagine how difficult it must
be to read it. In terms of difficulty I’m thinking So You Want to Be
President is likely to be up there at the top of the history of literature, alongside Joyce’s Finnegans Wake and The Princeton Review’s
Guide to SAT Preparation.
So I’ve decided to ease off the accelerator and make this next
challenge one you can’t possibly lose. Before we get to that, though,
let’s just relax a bit by looking at this picture of puppies. If you
look long enough and allow your eyes to gradually go out of focus,
you’ll even see a delightful hidden image.
Did you see the hidden image?
Yeah? Really?
82
Time out for some fun
No, you didn’t. There isn’t one. I was just messing with you.
What the hell are you doing, taking time out to stare at puppies
while your eyes glaze over? We’re in the midst of a presidential election! Letting your guard down even for a moment might lead to
some sort of catastrophic mistake such as having sex with a hairdresser or being for something before you were against it.
It’s time to craft your campaign slogan—your “I Like Ike,” your
“Tippecanoe and Tyler Too,” your “Nixon or Else, and I Mean It!”
Choosing the right slogan is of the utmost importance to your
campaign. It’s widely believed that Ronald Reagan defeated Jimmy
Carter in the 1980 election due to Carter’s failed first term and Reagan’s movie-star charisma. But the reality is that Reagan won the
battle of the slogans, pitting his “Are You Better Off Than You Were
Four Years Ago?” against Carter’s “It Could Probably Get Worse.”
For the love of God, Carter made Eeyore look like Tony Robbins!
I learned the lesson of a bad campaign slogan myself during my
brief career as a campaign strategist during a different 1980 election. Someone in the Illinois legislature thought it would be fun to
allow the state’s grade-schoolers to “elect” a state animal. In every
school there would be candidates, campaigns, voting, the whole
shebang. The contenders were the raccoon, the fox squirrel, the
opossum, the red fox, the thirteen-lined ground squirrel, and the
white-tailed deer. I was in fifth grade at the time, and I was selected
(via the pulling of my name out of a hat) to be campaign manager
for the red fox.
Vulpes vulpes, the red fox, a “small, doglike animal” with rusty
red fur and ”white underparts,” wouldn’t have been my choice for
state animal, but I was determined to see this little guy to victory
school- and hopefully statewide.
I had a vision of strength for the state animal of Illinois: an image that represented Chicago, the City of Broad Shoulders, as well
83
as the strong backs of our rural farmers, the feeders of the nation.
For my campaign communication centerpiece, I settled on a line
drawing of my candidate in its natural woodland habitat, ears up
and alert, one foot perched on a log, one of the other candidates—
the fox squirrel—limp in its mouth, the slogan in big bold marker
at the bottom: “Red Fox—Taking No Prisoners!”
Naturally, I’d made a rookie mistake. I had failed to consider
the audience for my message, boys and girls ranging from kindergarten all the way to sixth grade. My portrait of an aggressive carnivore appealed to only a small segment of the constituency, the
kids who burned ants with magnifying glasses. Most of the rest
of the school was horrified. One first-grader burst into tears when
he saw the poster (even though he couldn’t read the slogan), crying
out, “Why does that one aminal hate the other aminal?” He rolled
into a ball, huddled up against the lockers, and shoved his thumb in
his mouth. We didn’t see him after that. Maybe he transferred.
The opposition pounced on our weakness, digging into the
World Book Encyclopedia for some inconvenient truths: red fox,
“lethal predator, susceptible to rabies.” The opposition turned my
slogan against me, turning “Taking No Prisoners” into “Taking
Twenty Rabies Shots In Your Stomach If That Nasty Thing Bites
You.” The red fox was sunk. You can’t spin rabies.
We went down to a humiliating defeat to the white-tailed deer,
that leaf-eating pussy. It was like choosing John Kerry over Rambo.
Disgusting.
Anyway, I’m mostly over it.
The great slogans—“It’s Morning in America,” “Where’s the
Beef?” “May the Force Be With You,” “You’ve Got to Fight for
Time out for some fun
Your Right to Parrrrtaay,” “Eats Lightning, Craps Thunder”—resonate in the public consciousness forever. That’s what you’re shooting for with your slogan.
The problem is that your slogan needs to be as unique and special as you are, my little candidate snowflake. In a handful of words:
It needs to encapsulate your personal vision for where you want to
take this country of ours.
So, your next challenge is to formulate your campaign slogan.
Remember, it should connote strength, resolve, and your willingness to fight for America at home and abroad. Once you have your
slogan (one per customer, please), send it to me care of Tow Books
at [email protected]. I’ll evaluate it and tell you how many
electoral votes it’s worth, up to a maximum of 30.
Now, turn the page for an even funner activity: deciding on your
campaign logo!
I used those markers that were scented like candy. Grape was always my favorite. For the record, it doesn’t taste as good as it smells.
Otherwise known as my friends.
Just get in your time machine and ask Howard Dean after his famous post-Iowa meltdown. But
don’t get too close; he looked contagious.
84
85
[insert your name here]
for president
You and Your Logo
[Insert your name here] for president
result of this decision was a logo so ugly, even the most partisan of
Democrats refused to put it on their bumpers.
T
he campaign logo is an often-overlooked factor in presidential
elections. An exhaustive analysis of the 2000 and 2004 election
results reveals that George W. Bush’s victories can be directly attributed to his undoubtedly kick-ass campaign logos:
For your campaign, you won’t be designing your own logo, but it
will be up to you to give final approval. Below I’ve provided five different logo styles. Choose the best one, and you’ll earn yourself ten
electoral votes.
Since I don’t know your name, I’ve substituted mine. It’s not because I’m on a power trip or anything.
FOR PRESIDENT
Warner
86
Logo 1
2008
Strong, powerful, patriotic, forward-looking. I can’t stand the
guy, and it almost makes me want to vote for him.
Let’s consider the 2004 election in more depth. By this time,
President Bush had already shown himself to be one of the worst
presidents in all of history. He was facing off against an experienced
politician with a giant head reminiscent of the costumed characters
we love so much when we visit Disney World. This, combined with
lingering Democratic Party resentment over the outcome of the
2000 election, should have presaged a Kerry landslide.
However, in a misguided effort to capture a youthful image,
Kerry made the important tactical error of letting running mate
John Edwards’s four-year-old son, Jack, design the logo. The direct
87
[Insert your name here] for president
Logo 2
Logo 5
Logo 3
2008
Wa r n e r
Logo 4
WARNER‘08
Warner2008
Your choice: _______
WARNER
‘08
As you should have deduced, the best choice is the strong, powerful, throbbing logo 5.
Logo 4 is a reasonably close second, but its imagery is too veiled to really cut through
the visual clutter. Logo 3 would be effective for reminding people what year it is, but not
much else.
Logo 1, I don’t want to talk about.
Logo 2 is appropriate only if you’re running for president of Care Bear Land.
If you did choose Logo 5, give yourself 25 electoral votes.
If you just couldn’t decide, I don’t know what to do with you.
88
89
pleased to meet you …
and you … and you
You and Your Handshake
Pleased to meet you … and you … and you
C. by balling up your fist and waving it in a menacing way at the asshole who just
honked at you because you were fractions of a second too slow in accelerating
after the light turned green
D. by wrapping the thumb and fingers of the right hand around the other person’s
hand, locking thumb webs, gripping to ensure firm palm-to-palm contact, and
pumping one to two times
E. by extending the right hand, palm down, fingers slightly parted. As the gentleman
comes toward you, he kneels and, while bowing his head, lightly grasps your fingers and plants a kiss on them as light as the brush of a butterfly’s wings
Y
our handshake is your calling card, your first foot forward and
your lasting impression. Your handshake can say a lot of things,
such as “I overcompensate for my insecurities,” “I have a germ phobia,” or even “I’m a pirate.”
But what your handshake needs to say is: “I’m the next president of the United States.”
What does your handshake say? In order to find out, this chapter’s challenge will involve a bit of field work. Before we get to that,
though, let’s determine your literacy in basic handshake etiquette
with a short quiz.
F. by completing the action described in D above, followed by clasping at the hilt of
the thumbs, then hooking hands together at the fingers only, then simultaneous finger-snaps, and, finally, pantomiming the taking of a “toke” from a marijuana joint
G. By bashing your oversized forearms against those of the other person.
H. None of the above.
2. Which of the following are proper occasions for a handshake? (Choose all that apply.)
A. At the start of a business meeting
1. A handshake is performed ________________.
A. primarily by highly trained acrobats
B. If you’re using “handshake” as a euphemism for masturbation, the answer is: at
least once a day; twice on the weekends
B. When you first meet a baby
C. Right after you’ve sneezed a wad of snot into your hand
D. Mid-surgery
E. When your spouse returns home from work
F. At the end of a business meeting
If instead of a hand, you extend a hook for shaking.
What, you thought you could run for president entirely from your easy chair, or the throne of
your own toilet? Maybe if you’re Elvis, but unless the Weekly World News knows something
the rest of us don’t, there’s no chance that you’re Elvis.
90
G. When offering congratulations on a job well done
91
H. After reaching agreement over a dispute
G. Following the acceptance of a job offer
I. Upon spotting someone totally minding his own business in a public place who is
making it clear by reading a book that he’d rather not be bothered
J. When greeting the alien species that has landed in your backyard
K. When an adorable collie trots up to you, sits down, and raises its paw
L. Post-coitus
Give yourself +5 electoral votes for each correct answer . 1. D, unless you are a princess (in which case E is correct), a douchebag (F), or a member of the 1987 Oakland
A’s (G). 2. A, D, F, G, H, K, L
See? Just two questions. I promised you the first quiz would be short.
Let’s move on to the hard part: the “hands-on” aspect of this
challenge. The only way to determine the quality of your handshake is to get out there and shake some hands. In order to quantify
the quality of your handshake, your assignment is to shake hands
with one hundred non-related people, then ask them to fill out a
survey regarding their handshake experience.
Once you have completed one hundred handshakes and one
hundred surveys, compile the data to determine how close (or far)
you are to (or from) achieving handshake mastery. After the survey
form below, you’ll find a handy scale that will make it quick and
easy to interpret the data, provided you understand regression analysis using standard matrices and the Hoffnagel constant.
Please note that you are authorized to photocopy the following survey form, but as for any other pages in the book, don’t even
think about it.
Handshake Experience Survey
Hello! Welcome to a short survey regarding your handshaking experience with _____________. Your opinion is valuable to us—so
valuable, in fact, that we are asking for an extremely small amount
of your time and offering nothing in return. For each question, mark
the choice that best reflects your answer. Please do not just barely
glance at this survey and then throw it away, because we have fashioned this paper out of a special material that bursts into flame
when it is out of direct contact with light. So for example, if you are
in a mall and you throw this sheet into the garbage, the entire contents of the garbage can will ignite, causing a panic. Later, mall security and Vice President Dick Cheney will review the surveillance
tapes, and you will be shipped off to a cell at Guantanamo Bay.
Seems like an easy choice: a short survey or a lifetime of detention.
Gender:
___ Male
___ Female ___ Shemale
Age: _____
Education
___ Preschool
___ Grade school
___ High school
___ Trade school
___ Some college
___Some college because I got too into pot and booze first semester, so I had to
drop out, but then I invented those things that hold your nose open while you
sleep to keep you from snoring, so it doesn’t really matter that I didn’t graduate from college
Oh, I slay me!
92
___ College degree
93
___ College degree from an Ivy League school
___ Orgasmic
___ College degree from a “near-Ivy”
___ Lackluster
___ Postgraduate degree
___ Blockbuster
___ Netflixy
Political affiliation
___ Republican
3. Which location do you think best describes the handshake you
___ Democrat
just experienced? (Choose one.)
___ Independent
___ Republican, but I’m saying Independent because I like to preserve the illusion
that I’m a free and flexible thinker not beholden to a particular party
___ What the one above says, except substitute Democrat for Republican
___ The white sand beaches of Barbados
___ The bottom of my junk drawer
___ Martina Navratilova’s instep
___ Boston
1. On a scale from 1 to 5, where 1 stands for “I would rather have the
flesh peeled from my body using a cheese grater” and 5 stands
___ The place in the erectile dysfunction commercials where the couple watch a
sunset while sitting in side-by-side bathtubs
for “I would say the experience was as pleasurable as the first
___ My mother’s womb
time I saw Catherine Zeta-Jones on celluloid,” how would you
___ The underside of a desk in a high-school classroom
rate the handshake?
___ 1
___ 2
___3
___4
___ 5
4. Complete this sentence by choosing the phrase that most closely describes the handshake you experienced. It was like ________.
2. Which of the following words best describes the handshake you
just experienced? (Choose one, if you know what’s good for you.)
___ Firm
___ Squishy
___ Moist
___ Slack
___ Painful
___ Spongy
What is with your insistence on always shoehorning that fact into the conversation? Get over
it! You’re not that special.
94
___ standing and waiting extra long for the bus
___ feeling like I’m the third most important person in the room
___ stroking the bloated corpse of a decomposing sturgeon
___ being caressed with the finest velvet
___ coming home again after a short absence, as if I’d popped out to the store for
just a minute
___ Christmas and Hanukkah rolled into one
___ Arbor Day and Columbus day rolled into one
___ eating a low-carb turkey wrap
95
5. What is your best guess as to the current occupation of the person whose hand you just shook?
___ Pipefitter
___ College professor
___ Typist
___ President of the United States
___ Ne’er-do-well
___ Roustabout
___ Gadfly
___ Rapscallion
___ Doctor
___ Lawyer
___ Indian chief
___ Actor
___ Actor playing a lawyer on TV
___ Other: _______________
50 people chose 2, that would result in a value of 100. Add up all the values. Divide the values by 5 for your average rating.
Step 7: For the second question, tally how many times each of the possible answers was chosen. Put the choices in rank order.
Steps 8–10: Do the same thing for questions 3–5.
Step 11: Was that so hard?
Step 12: Don’t answer that. It was a rhetorical question.
1. If your average score is 4 or higher, give yourself 5 electoral votes. If you scored an average of 2 or lower, subtract 5 electoral votes and return to your friendless existence. 2. If
your top answer is “Firm,” +5 electoral votes. “Orgasmic,” +3. “Moist,” −2. All others +0
electoral votes. 3. If your top answer is either “My mother’s womb” or “Martina Navratilova’s instep,” +5 electoral votes. If your top answer is “Boston,” −2 All others +0. 4. If your
top answer is “Eating a low-carb turkey wrap,” +5. 5. If your top answer is “President of
the United States,” +5.
You now have two things: a gauge of the quality of your handshake,
and some sort of communicable disease contracted from shaking
hands with so many different people.
You’re welcome.
Now, tally the results as follows.
Step 1: Get a big piece of paper.
Step 2: Get a pencil.
Step 3: If you got a pen, go back and get a pencil this time. You’ll be making mistakes, and you’ll need to erase.
Step 4: For each question, tally the results.
Step 5: What do you mean, you don’t know what that means? It’s perfectly
clear—TALLY THE RESULTS.
Step 6: Okay, I’ll explain it as I would to a child. At the top of the sheet of paper,
for the first question, mark down how many respondents chose each rating. Multiply the number of people who chose the rating by the value of the rating, e.g., if
96
97
shit you
should probably know:
part 1
The Constitution
The Constitution of the United States of America is the greatest
do-over of all time. As you should know if you’re going to be
president, prior to the Constitution, our amalgamation of newly
independent colonies was governed by the Articles of Confederation. The Articles were developed and ratified quickly in order to
provide a central government during the Revolutionary War but
were soon found wanting when it came to light that disputes between states would be solved via “pigg eating” contests in which
each state would put forward their “champion” for mano-a-mano
porcine ingestion competition. The first “champion” to devour
an entire roast pig, asshole to eyeballs, would win the dispute
for their state. When it started to look like Randall “The Belly”
Wilkerson of Delaware would be able to turn the tiny state into
a juggernaut that could essentially veto the desires of every other
Shit you should probably know: Part I
state, a constitution convention was re-convened to address this
and other shortcomings of the Articles.
For the purpose of adjudicating these sorts of issues, the Constitution established a Supreme Court to replace the supreme barbecue. No one is quite sure what happens to settle disputes behind
the scenes of the Supreme Court, but we’re pretty sure it isn’t
pig-eating.
The Constitution has remained the centerpiece of our nation’s
laws ever since its adoption. As a candidate, you’re going to need to
know it backwards and forwards so you don’t accidentally propose
a law that directly contradicts our most basic rights, like, say, a program allowing the president to authorize wiretapping of domestic
phone calls without judicial authorization or oversight. Certainly
any president who did such a thing would be run out of office with
a nation of personal-privacy-loving citizens in hot pursuit brandishing pitchforks.
Below, I’ve scrambled the language of different constitutional
amendments. If you really know your Constitution, you’ll know
which amendment is which, even with the words all mixed up. Label each amendment with its proper number. To increase the difficulty, I’ve also interspersed a scrambled passage from my seventhgrade science project on the effectiveness of different antacids in
neutralizing stomach upset.
constitution scramble
y own personal experience with do-overs is considerably less positive, including possibly
M
the worst do-over of all time during an epic third-grade-recess kickball game. With the bases
loaded and the score tied in the bottom of the 132nd inning (it was a continuous game played
all year), I squibbed a weak roller back to the pitcher, only to yell “D-O, D-O!” immediately,
claiming an untied shoe. (My shoes were always untied, as I was the last kid in my class to learn
how to tie his shoes, which I did at age 23.) After much yelling (the other team) and crying (me),
the do-over was granted. Unfortunately, while trying to kick for the fences on the do-over, I
whiffed the ball completely, fell, and broke my coccyx.
The annual Nathan’s-Hot-Dog-eating contest held every July 4th on Coney Island was born
out of this tradition.
98
1. The arms shall not be infringed being necessary to the security of a free State of
people to keep the right and a well regulated Militia bear.
2. Except
as a punishment neither any involuntary servitude or party nor crime shall
exist within the United States the subject place whereof for slavery to their jurisdiction shall have been convicted duly.
But not positive.
99
i now declare you
running mates
3. Several
states regard enumeration census and taxes on incomes to lay and collect
the Congress from whatever derived any power source or shall have without to apportionment among the without.
Choosing
Your
Vice President
Are You
Qualified?
4. Hydrochloric
mortar Tums distilled Pepto-Bismol pH materials water pestle acid meter included and ounces three and Rolaids each Maalox and of Mylanta.
5. The
United States right of the United States sex on citizens denied or abridged of
vote shall to not be by the by or any account state of.
6. Or
upon probable cause by oath or affirmation the people to be secure things and to
be seized papers, and effects in their persons, houses searches and seizures and
no unreasonable warrants shall not be violated shall, issue the right of the persons
particularly describing the supported but against the place to be and searched.
You earn 4 electoral votes for each correct identification. (If you mistakenly identified
the scrambled passage from my seventh-grade science project as a constitutional
amendment, subtract 2 electoral votes.) 1. The Second Amendment. Gave us the right
to wear short sleeves and also to own guns. 2. The Thirteenth Amendment. Abolished
slavery (once we got that whole Civil War thing settled, anyway). 3. The Sixteenth
Amendment. Established the income tax. 4. My seventh-grade science project. On a
scale that went “Outstanding, 1st, 2nd, 3rd,” the project earned a “5th.” 5. The Nineteenth Amendment. Gave women the right to vote. Arguably more damaging than the
Sixteenth Amendment.4 6. The Fourth Amendment. Established protection from unreasonable searches and seizures, safeguarding porn collections across America (unless there’s a warrant).
If you didn’t do so well on this quiz, no worries. When your administration ignores the Constitution, you can just use ignorance
as an excuse.
I
t’s no accident that during the campaign season your vice presidential candidate is referred to as your running “mate,” because
choosing your running mate shares traits with matrimonial practices from a number of different cultures.
As with Hindus or the Hapsburg Dynasty, a president/vice-president match is often an arranged marriage, a coupling of convenience brought about by outside forces such as party power brokers, the press, and public opinion.
As in the Catholic tradition, you and your running mate are
bonded together for life. Your fates are inextricably and permanently intertwined, like Ross and Rachel, only without the sex or
the kick-ass apartment.
And like just about every marriage, you and your running mate
will enjoy an initial honeymoon period (three, four days) followed
by inevitable ups and downs before you settle into a long period of
static coexistence until you die.
This is why it’s important to conduct more due diligence in
choosing a vice-presidential candidate than my buddy Jerry Blach
4
Kidding!
100
Probably.
Also probably.
I should note like every marriage except mine, which remains a constantly renewing gift and
more than one man could hope for.
101
man did in looking for a life mate, since he found his wife by walking into a bar and shouting, “Is there any woman in here who
doesn’t think I’m too ugly to love?”
There are, however, important differences between finding a mate
and finding a running mate. The first key concept in finding a mate
is known as “dating within your league.” The second key concept in
finding a mate is known as “massive ingestion of alcohol.” The third
key concept is known as “settling.” In sum, the modern partnership
is about finding that one acceptable trait that balances all the other
horrible faults, as in “He doesn’t always pop his boils in bed” or, “At
least she makes an effort to keep her toenails attractive” or even “He
earns only a little below the median household income.”
However, when you’re choosing a running mate, rather than trying to find that one good thing that makes up for the bad, you’re
looking for “the fatal flaw.” History is littered with failed campaigns
dragged into the electoral abyss by a vice-presidential albatross.
Consider George McGovern, who chose Terry Eagleton to be
his partner on the Democratic ticket only to find out that Eagleton
had previously undergone electroshock treatments in order to lose
weight. Once the public found out that Eagleton was a closet fatty,
he was forced to withdraw, throwing the McGovern campaign into
chaos and handing Richard Nixon a return trip to the White House
despite the fact that Nixon’s hobby was performing petty stick-ups
at office buildings.
Or consider Democratic nominee Al Gore, who chose Senator
Joe Lieberman as his running mate, not realizing that Lieberman
was actually a Republican.
And don’t forget the 1992 independent candidate Ross Perot,
who was actually leading the two major candidates (President
George H.W. Bush and Bill Clinton) in the polls until he selected the
Lucky Charms Leprechaun as his number two. The stubborn Perot
I now declare you running mates
refused to admit that he’d selected a fictional breakfast-cereal mascot and ultimately could play only spoiler.
Identifying the fatal flaw is the name of the game in the next
quiz. On the surface, each of the candidates described below will
appear to be a great asset to your campaign. However, all but one
of them have a fatal flaw that, by itself, would be enough to kill
your chances of winning the election. Choose the right person, and
you’ll earn yourself twenty-five whole electoral votes. Because I’m
not that well versed in current politicians who may make good vicepresidential candidates, I’m going to focus on finding contenders in
areas I’m more familiar with. Don’t let that bother you; the right
running mate is in there, I promise.
Running mate choice no. 1
Name: Dakota Fanning
Age: 14 (but has maturity far beyond her years)
Occupation: Actress
Home state: Georgia
Current residence: California
Notable Achievements
• Has been in, like, tons of movies.
• Won an MTV Movie Award.
• All of her permanent teeth have come in.
• Successfully avoided quickie marriage and drug habit (thus far, fingers crossed).
Pros
• Adorable moppet.
• Charisma that lights up the screen.
• Emotional performance ranges from being completely terrified (War of the Worlds) to
completely cute (I Am Sam).
• Room to mature.
• Excellent connections to big potential donors (Tom Cruise, Denzel Washington, Julia Roberts).
Cons
• Celebrity threatens to overshadow your candidacy.
The vain and egomaniacal Perot wanted to make sure he had a running mate more pipsqueaky
than himself.
102
103
• May long for greater variety of roles than just “Vice President.”
• Gets pouty when tired.
• Has yet to go through puberty; could turn out ugly.
• Agent gets 10 percent of all votes.
Pros
• Delicious.
• Moist.
• Associated with birthdays, which generally are viewed as positive things (at least until
you get old, you know, like 40).
• Satisfies those who like both chocolate and vanilla.
Name: My TiVo
Age: 5
Occupation: Digital video recorder
Home state: NA
Current residence: My living room
Cons
• Contributing factor to diabetes.
• Fattening.
• As crazy as it sounds, some people prefer pie.
• Okay if from a box, but best made from scratch, which is time-consuming.
• Turned television watching into an “on-demand” activity.
• Eliminated need to watch commercials.
• Name has become a verb, as in, “I TiVo’d My Super Sweet 16.”
Pros
• Good memory (160 gigabytes).
• Anticipates needs (suggests shows you may like based on viewing patterns).
• Sleek, unobtrusive design.
Cons
• “Bleep … bleep … bleep” noise gets annoying after a while.
• Must be plugged into power source.
• Vulnerable to lightning strike.
Name: Chocolate cake with vanilla buttercream frosting
Age: Best eaten within three days of preparation
Occupation: Dessert
Home state: NA
Current residence: NA
• Name has become synonymous with something easy, as in “a piece of cake.”
• Come on, it’s cake, for chrissakes!
104
Name: My dog, Oscar
Age: 3
Occupation: Layabout
Home state: South Carolina
Current residence: South Carolina
• House-trained.
• Once got within six or seven feet of a squirrel.
• Repelled postal-carrier invasion by barking.
Pros
• Cute.
• No, seriously, he’s really cute. I’m not just saying that because he’s my dog. Look—cute!
• Relatable; over half of all U.S. households
have dogs.
Cons
• Lacks appeal for sizable cat-lover population segment.
• Communicates only in barks, whines, and tail-wags.
• Desire to hang head out of window of moving car makes him vulnerable to assassination attempts.
105
Ready for the answers?
Name: Bob Dole
Age: 85 (Holy shit! Dole is 85? He’s doing pretty damn good for 85.)
Occupation: Former senator
Home state: Kansas
Current residence: Washington, D.C.
My dog, Oscar: Wrong
• Spent twenty-seven years in United States Senate.
• Decorated World War II veteran.
• Republican nominee for president, 1996.
• Republican nominee for vice president, 1976.
• Pepsi spokesperson.
F atal flaw: He’s my dog, asshole. You can’t just go around taking another person’s dog and
making them your vice presidential running mate. +0.
Dakota Fanning: Wrong
F atal flaw: She may help you get elected, but once the general public gets to experience
Ms. Fanning in action as vice president, the Articles of Impeachment with your name on
them won’t be far behind as the nation will clamor for your impish second banana to take
over the lead role. As both Presidents Bush have shown us, an unpalatable vice president
is great job security.
TiVo: Wrong
Pros
• Extremely experienced.
• Good relationship with Congress (wife is a Senator).
• Gravitas.
F atal flaw: It’s just a glorified VCR; it’s nothing to get that excited about, dude. Imagine a
campaign appearance with you standing there with your arm flung around a TiVo. Ridiculous. +0.
Cons
• Tendency to refer to self in third person is sort of annoying.
• 0 for 2 in national campaigns.
• Apparently suffers from “limp dick.”
Fatal flaw: Even Bob Dole knows that Bob Dole is old news. +0.
Bob Dole: Wrong
Chocolate cake with vanilla buttercream frosting: Correct
You can never go wrong with cake. If you chose cake—and I can’t see how you would’ve
done otherwise—give yourself 35 electoral votes.
Review all the potential candidates once more before you make
your choice. And again, this is really important. Find the fatal flaw.
Done? Okay, now write your choice in the space below in your own
blood to seal its permanence.
Not too much blood. We don’t want it to seep through the page.
106
107
THEY LIKE YOU …
THEY REALLY, REALLY
LIKE YOU!
You and Your
Nominating Convention
B
elieve it or not, at one point, political conventions were actually
newsworthy. In the early days, primary results were more like
suggestions, and the nominee was chosen during the convention itself in smoke-filled back-room deals. Even as late as 1952, Adlai
Stevenson was drafted into the nomination from the convention
floor despite not having competed in any of the primaries, which
really must’ve sucked for the other guys—at least until Eisenhower
mopped the country with Stevenson in the general election, after
which Stevenson’s Democratic rival Estes Kefauver delivered his famous “Nyah Nyah Nyah” address.
Now, though, political conventions are about as spontaneous
as a Ron Popeil infomercial, with the nominee signed and sealed,
just like the chicken juices following a forty-five minute turn in the
Popeil “set it and forget it” rotisserie. A political convention has
become the sales platform to launch a product (you). Your convention needs to be carefully and specifically planned to show off your
product (again, you) to maximum effect.
In fact, in 1836, Martin Van Buren earned the Democratic nomination when the deliberations
were conducted in a room with uncommonly poor ventilation, causing all the party power brokers to pass out and suffocate from the cigar smoke. Van Buren went on to win the general election and became forever known as “President Iron-Lung.”
108
They like you … They really, really like you!
The programming should be safe, predictable, and not too edgy.
(You’ve never seen Ron lop off one of his own fingers with the VegO-Matic, have you?) In 1968, a piece of interpretive dance scheduled for the Democratic Convention titled Police and Love turned
horribly wrong as a bunch of real Chicago cops misinterpreted the
performance and thought that hippie-beating season had started.
The resulting riot tainted the nomination of Hubert Humphrey,
helped usher Richard Nixon into office, and set the contemporary
dance movement back decades.
Your challenge this time around is to arrange the programming
for maximum effectiveness, effectiveness being synonymous with
stultifying boredom punctuated by maybe one decent speech, your
acceptance of the nomination, and a shitload of balloons, streamers, and confetti.
The format for the next quiz is borrowed from the logic section
of the Law School Admission Test (LSAT). Based on the information provided, schedule the final night of your party’s convention
in order to launch your official candidacy with minimum chance of
conflict and maximum fanfare.
Ground Rules
1. You must schedule every moment between 8:00 pm and 11:00 pm.
2. Speeches last 20 minutes, except yours, which will go for 40 minutes.
3. Introductions may last either 5 or 10 minutes.
4. All other kinds of appearances last 10 minutes.
5. All speakers must be introduced by someone.
6. You may not schedule two speeches back to back, because even the best speeches are really boring.
7. After your nomination, your chief rival during the primaries will give a speech in
order to foster unity, but he refuses to go on directly before you because you’re a
scumbag who took him out at the knees with anonymous smears about his predilection for Thai hookers.
109
are up past 10:00, they turn into hell demons.
10. Your spouse must introduce one speaker but may not introduce you because the
schedule would be derailed by the extended face-sucking when the two of you
greet each other on stage.
11. A distinguished member of the opposite party will give a speech in order to reinforce the message that the other party is loco.
12. A token celebrity must be brought on stage to introduce a speaker because celebrities are usually much better-looking than politicians, and because a celebrity
presence will help hold the interest of the television audience, who are missing
their favorite shows in order to watch your political infomercial. The token celebrity cannot introduce the chief political rival.
13. In order to take a stab at offering something entertaining, a team of acrobats (some
Cirque du Soleil–like shit) will perform. They refuse to perform directly after the appearance of the small children.
14. An ex-president from your party will speak. His talk will take an extra five minutes
in order to allow for the standing ovation.
15. An award-winning director has produced an 10-minute campaign film that may or
may not be used to introduce your speech.
16. You must leave at least 10 but no more than 15 minutes at the end, during which you
stand on stage while balloons and confetti drop from the rafters as you soak up the
applause and pretend to acknowledge and wave at people in the crowd.
110
9:00
9. Sister Sledge is just happy to have a gig and will come on stage to sing “We Are
Family” at any time.
8:00
Those are the ground rules; the rest is up to you. Use the timeline
below to arrange the events in an appropriate order.
Give yourself 34 electoral votes if your schedule matches this one:
8:00–8:10
8:10–8:15
8:15–8:40
8:40–8:50
8:50–9:00
9:00–9:20
9:20–9:25 9:25–9:45
9:45–9:55
9:55–10:05
10:15–10:45
10:45–11:00
Sister Sledge performance
Spouse speaker introduction
Ex-president speech
Small children appearance
Token celebrity introduction
Member of opposite party speech
Vice-presidential candidate introduction
Chief primary rival speech
Acrobats
Award-winning director campaign film
Your speech
Balloons/confetti/waving
How did you do? If you’re thinking there’s more than one acceptable solution, you’re probably right. You have no idea how timeconsuming it was to do this chapter unless you actually did try to
reason this out, in which case I question your sanity. If you honestly
think your solution is as good as the one provided here, go ahead
and take the electoral votes. At this point, I really don’t care.
11:00
end
8.All your grade-school-aged children, grandchildren, nieces, nephews, and captives need to make an appearance by your side in order to humanize you, but if they
10:00
They like you … They really, really like you!
111
i can name that
blowhard in three …
no, two phrases
You and the Media Personalities
T
he Punditocracy. No, it’s not the latest cool-kid band out of
Brooklyn; it’s the name for the collection of talking heads (again,
not the band) that clutter our various media outlets. They frequently come in the form of newspaper or magazine opinion columnists
(George Will, David Brooks, Maureen Dowd, Joe Klein) who spend
their Sundays not in church, but sitting around a table with Tim
Russert or George Stephanopoulos.
We also have the political “media personalities.” Media personalities tend to be hosts of their own often eponymous television
shows. They and the pundits are close cousins, species with many
similarities but several key differences—kind of like chimpanzees
and orangutans, or Hanson and the Osmonds.
Pundits like to consider themselves “analysts,” forming their
learned opinions free of ideological bias through a careful study of
the candidates, the issues, and the populace, but a truer reflection of
where these opinions come from can be found in this illustration.
I can name that blowhard in three … no, two phrases
Like pundits, media personalities analyze the news and deliver
opinions, but instead of presenting an “unbiased” opinion, they
rely on a very specific ideological filter that tends to, shall we say,
color their versions of events.
The most obvious indication that you’re in the presence of a
pundit is when, with the utmost confidence and clarity, he or she
predicts something that is almost certainly wrong.
One example of a pundit is Thomas Friedman, the Pulitzer
Prize–winning columnist for the New York Times. At one point he
was an incisive commentator on Middle East politics, until an unfortunate accident plunged him in a kind of reverse-Memento situation in which he can predict only six months into the future. Here
are actual statements Friedman made between 2003 and 2006 on
the topic of the Iraq war (emphasis mine).
“The next six months in Iraq—which will determine the prospects for democracy-building there—are the most important six
months in U.S. foreign policy in a long, long time.” (In a New
York Times column, 11/30/03)
“What I absolutely don’t understand is just at the moment when
we finally have a UN-approved Iraqi caretaker government
made up of—I know a lot of these guys—reasonably decent people and more-than-reasonably decent people, everyone wants to
declare it’s over. I don’t get it. It might be over in a week, it might
be over in a month, it might be over in six months, but what’s
the rush? Can we let this play out, please?” (On NPR’s Fresh
Air, 6/3/04)
Quotation marks included to connote irony. The idea that the average pundit is “unbiased”
is about as believable as a multibillionaire Jewish businessman-turned-politician running for
president as an Independent with a hope of winning. (Note: If by the time this book reaches
your hands there is indeed a President Bloomberg, this joke isn’t going to work as well as
I expected.)
Opinion
I’m only speculating that Thomas Friedman suffered some sort of head trauma, but I can’t
come up with a better explanation.
112
113
“What we’re gonna find out, Bob, in the next six to nine months,
is whether we have liberated a country or uncorked a civil war.”
(On CBS’s Face the Nation, 10/3/04)
“I think we’re in the end game now. … I think we’re in a sixmonth window here where it’s going to become very clear and
this is all going to pre-empt, I think, the next congressional election—that’s my own feeling— let alone the presidential one.”
(On NBC’s Meet the Press, 9/25/05)
“I think that we’re going to know after six to nine months whether this project has any chance of succeeding—in which case I
think the American people as a whole will want to play it out—
or whether it really is a fool’s errand.” (On The Oprah Winfrey
Show, 1/23/06)
“Well, I think that we’re going to find out, Chris, in the next year
to six months—probably sooner—whether a decent outcome is
possible there, and I think we’re going to have to just let this play
out.” (On MSNBC’s Hardball With Chris Matthews, 5/11/06)
How can someone who has so often been so wrong continue to be
given column inches in the most influential paper in the country?
Who cares? What’s important is that, despite the average pundit being about as accurate at predicting the future as a Ouija board at a
ten-year-old girl’s slumber party, the punditocracy often drives the
public debate on a candidate.
In many cases, pundits’ misguided analyses even become conventional wisdom. How else would we know that Al Gore is dull,
Ronald Reagan was sleepy, and Hillary Clinton wants to turn the
country into a feminist commie paradise where all men sacrifice
their testicles at the altar of Athena when they turn eighteen?
I know, it makes my head hurt too, which is why I’m writing a book
about how to run for president, rather than running for president.
The easiest way for you to tell that you’re in the presence of a
“media personality” is by the really crazy shit that is spewing out of
his or her mouth. For this chapter’s exercise, your challenge is to
identify some media personalities by correctly guessing which personality is spewing which brand of crazy shit.
We’re going to borrow our format from the classic game show
Name That Tune. For each personality, I will give you five different
phrases that represent his or her particular brand of opinion-making. After reading each phrase, try to guess who the media personality might be. After the list of phrases, I will provide the correct
answer. If you were able to guess the personality correctly after just
one clue, give yourself 5 electoral votes. If it took two clues, you
earn 4 electoral votes, and so on down to 0 electoral votes if you
are unable to successfully identify the personality even after all the
help I’ve given you, which is pretty ungrateful if you ask me.
Mystery personality no. 1
1. “G
od gave us the Earth. We have dominion over the plants, the animals, the trees. God
said, ‘Earth is yours. Take it. Rape it. It’s yours.’”
YOUR GUESS______________________________________________________________
2. “I think the government should be spying on all Arabs, engaging in torture as a televised
spectator sport, dropping daisy-cutters wantonly throughout the Middle East, and sending liberals to Guantanamo.”
YOUR GUESS______________________________________________________________
3. “These broads are millionaires, lionized on TV and in articles about them, reveling in
their status as celebrities and stalked by grief-arazzis. … These self-obsessed women
seemed genuinely unaware that 9/11 was an attack on our nation and acted as if the
Well, because of that and the fact that as soon as some reporter asked me if I’ve ever inhaled, I’d have
to say, “Do you want the list alphabetically or chronologically?” (Note to Mom: Just kidding.)
114
Probably.
115
terrorist attacks happened only to them. … I’ve never seen people enjoying their husbands’ deaths so much.”
YOUR GUESS______________________________________________________________
4. “My only regret with Timothy McVeigh is he did not go to the New York Times building.”
YOUR GUESS______________________________________________________________
5. “W
e should invade their countries, kill their leaders, and convert them to Christianity.”
NAME THAT PERSONALITY__________________________________________________
Correct answer: Bill O’Reilly. Also pretty easy, since there’s only one man who holds
equal hatred for homosexuals, Democrats, and people who say “Happy holidays.”
1. “L ook, let me put it to you this way: the NFL all too often looks like a game between the
Bloods and the Crips without any weapons. There, I said it.”
YOUR GUESS______________________________________________________________
2. “When a gay person turns his back on you, it is anything but an insult; it’s an invitation.”
Correct answer: Ann Coulter. Okay, that was an easy one—the nuttiest of the nutty, the
sluttiest of the slutty, the least deserving of continuing to draw breath of those who continue to draw breath.
YOUR GUESS______________________________________________________________
YOUR GUESS______________________________________________________________
1. “That’s my advice to all homosexuals, whether they’re in the Boy Scouts, or in the Army or
in high school: Shut up, don’t tell anybody what you do; your life will be a lot easier.”
4. “F eminism was established to allow unattractive women easier access to the mainstream of society.”
YOUR GUESS______________________________________________________________
YOUR GUESS______________________________________________________________
2. “Shut up!” … “Pinhead!”
5. “I am addicted to prescription pain medication.”
YOUR GUESS______________________________________________________________
3. “You must know the difference between dissent from the Iraq war and the war on terror
and undermining it. And any American that undermines that war, with our soldiers in the
field, or undermines the war on terror, with 3,000 dead on 9/11, is a traitor. Everybody got
it? Dissent, fine; undermining, you’re a traitor. Got it? So, all those clowns over at the
liberal radio network, we could incarcerate them immediately. Will you have that done,
please? Send over the FBI and just put them in chains, because they, you know, they’re
undermining everything and they don’t care, couldn’t care less.”
YOUR GUESS______________________________________________________________
4. “I am not going to let oppressive, totalitarian, anti-Christian forces in this country diminish and denigrate the holiday and the celebration.”
YOUR GUESS______________________________________________________________
5. “Yeah, I’m obnoxious, yeah, I cut people off, yeah, I’m rude. You know why? Because
you’re busy.”
3. “I’m doing what I was born to do. That’s host. You’re doing what you were born to do.
That’s listen. Together, we make a heck of a team.”
Correct answer: Rush Limbaugh. Duh.
1. I’ll tell you who should be tortured and killed at Guantanamo: every filthy Democrat in the
U.S. Congress.”
YOUR GUESS______________________________________________________________
2. “Is it [that] you hate this president or that you hate America?”
YOUR GUESS______________________________________________________________
3. “[Democrats should] stay home on Election Day … for the sake of the nation.”
YOUR GUESS______________________________________________________________
4. “It doesn’t say anywhere in the Constitution this idea of the separation of church and state.”
YOUR GUESS______________________________________________________________
5. “Can we pray for the re-election of George Bush?”
116
117
THE DIRT OF
YOUR ENEMY IS
YOUR VICTORY SOAP
Are
Qualified?
You
andYou
Opposition
Research
Correct answer: Sean Hannity. That one was tougher. Think of Sean Hannity as Rush
Limbaugh without the drug habit.
1. “Just because your voice reaches halfway around the world doesn’t mean you are wiser
than when it reached only to the end of the bar.”
YOUR GUESS______________________________________________________________
2. “We must not confuse dissent with disloyalty. When the loyal opposition dies, I think the
soul of America dies with it.”
YOUR GUESS______________________________________________________________
3. “To be persuasive we must be believable; to be believable we must be credible; to be
credible we must be truthful.”
YOUR GUESS______________________________________________________________
4. “Our major obligation is not to mistake slogans for solutions.”
YOUR GUESS______________________________________________________________
5. “Good night, and good luck.”
Correct answer: David Strathairn playing the fictional character Edward R. Murrow. I
understand there’s some confusion over this point; some people mistakenly believe Clooney’s award-winning film Good Night, and Good Luck is a biographical film of a real person.
But just look at those quotes: “not confuse dissent with disloyalty”? Credibility built on truth,
of all things?If that’s not fantasy, I don’t know what the word means.
118
O
pposition research is the secret ops of political campaigning—
the cloak and dagger, the black bag, the Bourne Identity. It’s a
trip through the filth of your opponent’s life in an effort to find his
Achilles’ heel and leak it to the press in order to cause lasting and
permanent damage to his candidacy.
I know … kind of exciting, isn’t it?
Opposition research is how we found out that George W. Bush
got cited for driving under the influence, Al Gore didn’t really invent the Internet, and Ronald Reagan had a jellybean fetish, and it’s
powerful, powerful stuff.
While the other chapters in the book are mere exercises designed to test your presidential mettle in hypothetical ways, this
time you’re going to get have to get your hands dirty—because
that’s just how opposition research rolls.
Remember, everyone has something to hide. The deeper you dig,
the more dirt you uncover. Here’s just a short list of some of the
things to look for in your opponent’s life:
Sexual deviancy
Tax evasion
Littering
Failure to send thank-you notes for wedding gifts
119
The dirt of your enemy is your victory soap
Drinking and driving
Step One: Targeting
Not recycling
Since you are only hypothetically running for president, your first
step is to choose an opponent to target with your research. Go to
your community’s White Pages and pick a name at random.
Ripping the tags off of mattresses
Poor tipping
Software piracy
Cow tipping
Actual high seas piracy
Petty theft
Undercooking poultry
Alcohol addiction
Unrevealed sex change
Write the name in this space:__________________________________________
This is now your chief rival for the White House. You will do anything to stop him or her from being victorious. Remember, this individual is evil and wishes to undermine whatever way of life you in
your infinite wisdom know is best for America and Americans, and
Armenians for that matter.
Dungeons & Dragons dungeon master
Step Two: Digging
Employing undocumented workers
Now that you have an opponent, do everything you can to learn as
much as you can about the darkest corners of his or her life. You’re
allowed to use any method you can think of as long as you don’t get
caught. If you do get caught, e-mail me at [email protected],
and I’ll send you the “Campaign Cover-Up Challenge” to complete.
Not sure where to start looking for dirt? Just ask yourself: “What
would I be mortally embarrassed about if people found out about
it?”Here’s an illustration.
Benefiting from a sweetheart land deal
Drug addiction
Actual dungeon, dungeon master
Insider trading
Soap opera addiction
Tardiness
Throwing out child’s baseball trading cards
Not wearing shower shoes at the gym despite having athlete’s foot
Spacing out in line at the bank when it’s his turn to step up to the counter so the teller has
to say “next” over and over again
Saying “a whole ’nother”
Attempting to initiate “the wave” at sporting events
And many more.
Let’s get down to the business of wrecking someone’s life.
120
1. Go to your computer. Type in www.google.com.
2. In the search box, type John Warner + country music. Among
the results will be a link to an article I wrote extolling the virtues of the country-pop group Rascal Flatts.
3. Please don’t read the article, no matter how much you’d like to.
4. After all I’ve done for you, you can’t do me the little favor
of steering clear of an article in which I declare that Rascal
Flatts is “toe-tapping?”
5. I hate you.
121
you didn’t do
all that yourself,
did you?
Let’s see if this qualifies as opposition research on me.
First, is this embarrassing? Yes.
Have I tried desperately to get the editors of the Web site where
the article was published to remove it? Of course.
Do I know why I would publicly praise one of the cheesiest
groups to hit the music scene in the last thirty years? I do not.
Do they have potentially even more embarrassing information
about me that allows them to strong-arm me into leaving the article
up for display to anyone in the world with an Internet connection
so it will continue to shame me for all eternity, or at least until an
electromagnetic pulse from a rogue nuke plunges our entire society
back into a pre-industrial age? I’m not saying.
Do I still occasionally listen to the album in question? Once
again, I’m not saying.
Anyway, this isn’t about me. This is about your newfound,
phone-book-picked rival. It’s time to do some digging.
Your tools are not limited to Google. Feel free to break into your
opponent’s house, copy the contents of his hard drive, stalk him
over a period of weeks, interrogate his friends and family, steal his
trash, kidnap his pets, sleep with his spouse, or do anything else
that might yield information such as Social Security number, mother’s maiden name, bank account numbers, credit score, Krugerrands, two-for-one coupons on liquid Tide, or anything of that ilk.
Step Three: Send to Me for Evaluation
YouYou
Are Not
a Crook
Are
Qualified?
(But Your Cronies Should Be)
T
he previous chapter was a test: a test of your ability to think
quickly and clearly as a leader. If you did any of the things I discussed in the last chapter, you have failed that test, and I can definitively declare that you do not have what it takes to be President of
the United States.
Succeeding at politics for sure requires that hands get dirty, but
they should never be your hands. The sort of opposition research
described in the last chapter should always be done by subordinates,
ones who can be trusted to keep their mouths shut and remind you
to turn off your secret office-taping system before you give them
their orders.
If you weren’t fooled by my little challenge, go ahead and get
someone else to complete the opposition research for you. Try Karl
Rove. I hear he’s available these days.
When you’re done, send it to me c/o the publisher. I will comb
through the material and evaluate its usefulness as campaign leverage, and send you a full report along with the number of electoral
votes you’ve earned for this challenge (up to a maximum of forty).
You can expect a reply in six to eight … Something I almost look forward to every time I go back and read the article.
Decades.
122
Unless you’re doing a Habitat for Humanity photo op or some crap like that.
123
shit you should
probably know, part II
The Concerns of Everyday People
Who Are Nothing Like You
Q
uick—answer these five questions. Knowing the correct answer to one of them is absolutely vital to winning the presidency. But which one?
1. At the dissolution of the Ottoman Empire following World
War I, which new countries were created?
2. What is the maximum range of a Gulfstream IV jet? 3. What is Sporty Spice’s real name?
4. What is the average price of a gallon of milk in the United
States?
5. If you are experiencing a burning sensation during urination,
and by burning I mean the feeling that diamond-tipped razor blades are being scraped along the inside of your urethra,
which disease should you suspect first?
All important questions for sure, but when you’re surrounded by a
phalanx of reporters who are salivating at the chance to record your
There are actually forty of them, including Albania, Hungary, Iraq, Jordan, and the like.
5,800 miles.
Rosemary Gatorade.
See below; I’m planning to recycle this question.
Shit you should probably know, part II
next gaffe for all posterity, only a wrong answer to question four
has the potential to brand you as out of touch with the concerns of
regular Janes and Joes, thus rendering you instantly unelectable.
Don’t believe me? The popular historical explanation for the
implosion of Gary Hart’s 1988 Democratic campaign was the release of tabloid photos showing the comely Donna Rice perched on
his lap during a yachting trip. However, as we later found out during the Clinton presidency, only a few tight-ass Republicans care
about whether the president gets a little extracurricular trim. No,
the reason for Hart’s collapse was his answer to a reporter’s question very similar to number four above:
Reporter
Congressman Hart, can you tell us the average
price of a gallon of gas?
The correct answer (at the time) was around $1.10. But let’s see
what Congressman Hart had to say:
Gary Hart
Who gives a rat’s ass? I’m about to blow off
some steam with some world-class poontang.
With that one botched answer, Hart instantly went from front-runner
to also-ran (though an also-ran who allegedly had sex with Donna
Rice, who you have to admit was hot in that ’80s kind of way).
Anyhoo, during slow periods in the campaign, the media will
enjoy springing these sorts of questions on you in order to generate a story. It’s crucial not to fall into the trap of looking out of
touch with the electorate, so I’ve provided a quiz that will alert
you to shortfalls in your familiarity with the concerns of ordinary
Americans. Yes, I know, they’re unwashed and have incomes under
$50,000, but they also have the right to vote, so don’t skip this.
Scoring instructions will follow each section of the quiz. The
first section is multiple choice.
The clap (other acceptable answers: VD, gonorrhea), not that I’d know anything about it.
124
125
1. The average cost of a gallon of milk in the U.S. is __________.
A. $1.00
B. between $3.50 and $4.00
C. Why buy the cow when you can get the milk for free, knowmsayin?
D. None of the above.
2. The average married couple has sexual intercourse how
many times per week?
Shit you should probably know, part II
B. tell him to stop bogarting the weed
C. m
ake him take bong hits until he’s so sick of getting high that he’ll never want to do
drugs again
D. introduce him to a bootleg tape of The Grateful Dead’s performance of “Dark Star”
from that ’71 Fillmore West show
5. When you’re sitting on your couch after a long, grueling day
of work, idly flipping through channels, and in a flash of
insight you recognize that you’re just trying to narcotize
yourself to avoid contemplating how truly insignificant
A. Once.
your entire existence is and that someday you’re going to die,
B. Per week? Try per month.
of despair closes in, what should you do?
and then the prickles invade all your limbs as the darkness
C. Per month? Try per year.
A. Drink.
D. I’d rather not talk about it.
B. Drink heavily.
3. Do I look fat in these jeans?
A. Of course not.
B. My mother should go blind if I’m lying; no!
C. Drink until you black out.
D. Watch America’s Funniest Videos; it’s always a spirit-salver.
Give yourself 3 electoral votes for each question you answered correctly. 1.
B; 2. D; 3. Any of the above; 4. None of the above; 5. D.
C. Honestly? No.
D. I could never lie to you. So, no.
4. If you accidentally find a stash of pot in your teenage child’s
room, the best course of action is to _____________.
A. d irectly confront him with pamphlets and shit like that that show marijuana will rot
your brain
126
This next part is true or false. Choose the appropriate answer. No,
you can’t choose two simultaneously, “you know, depending.” Lay
off your kid’s weed.
6. The Daytona 500 is 500 miles long.
True
False
7. The Daytona 500 is held in Milan, Italy.
True
False
8. Dale Earnhardt Jr. won a Nobel Prize.
True
False
127
9. If Dale Earnhardt Jr. hasn’t won a Nobel Prize, he should.
True
False
10. Screw the Nobel Prize—there’s racing on!
True
False
Give yourself 3 electoral votes for each question you answered correctly. 6. True; 7. False;
8. False; 9. True (the Nobel Prize for Extreme Coolness); 10. True
Next: Analogies. Fill in each blank with the word you feel completes each analogy the most successfully.
11. Carrie Bradshaw is to Sarah Jessica Parker as ______ are to
Barry Bonds.
12. Guinness is to beer as ______ is to piss.
13. Excitement is to the Super Bowl as crushing boredom is to ______.
14. Media attention is to Paris Hilton as ______ is to a crack addict.
15. LeBron James is to Michael Jordan as ______ is to Happy Days.
Give yourself 3 electoral votes for each correct answer. 11. steroids 12. Miller Lite 13. soccer 14. crack 15. Joanie Loves Chachi10
That’s enough about the lives of common Americans. I’m sure
you’re getting skeeved out just thinking about such things. Let’s roll
your campaign bus out of the trailer park and get on our way to
1600 Pennsylvania Avenue.
Steroids made Barry Bonds’s career in the same way the role of Carrie Bradshaw made Sarah
Jessica Parker’s.
Guinness is an exemplar of a fine beer; Miller Lite is an exemplar of urine.
The logic here is obvious.
Ditto.
Anyone who thinks LeBron holds a candle to Jordan needs to re-watch their “best of Jordan”
DVDs. I’m happy to loan out mine.
10 128
polling, polling,
polling … keep those
surveys rolling
Are
You
Qualified?
Public
Opinion
Polling
Knock, knock!
Who’s there?
Politician.
Politician who?
All politicians are slaves to polls.
T
he more a politician claims that he doesn’t pay attention to polls
the more certain you can be that he won’t take a crap without a
sample of likely voters telling him whether he should use single or
double ply to wipe.
Bill Clinton was famous for calibrating his policies to public
opinion out of a deep-seated need for approval that can be only
partially salved by sleeping with everything with two X chromosomes. President George W. Bush has been equally beholden to
polls, though in the reverse way: He’s sought to govern in near-perfect opposition to public opinion out of his deep-seated need to
look tough because he resents his father’s success and his domineering mother’s overbearing presence.
As a candidate, you’re going to be bombarded constantly by
polling data. But just as polls giveth, they can taketh away. With
all the polls floating around out there, some are bound not to go
your way, and a few of those could actually cripple your candidacy.
129
You must be ready to counteract and discredit any information that
doesn’t break in your favor. That’s what we’re going to practice
now. Read this mystery story, inserting your name into the blanks
as you go. If you can solve the mystery along with Detective Polly
Tix, you’ll earn 45 electoral votes!
The Case of the Distraught Candidate
Detective Polly Tix eased back in her chair, threw her shapely
legs onto her desk, and opened the drawer where the whiskey
lived. It had been a rough week in a series of rough weeks for the
private dick. Polly specialized in cases involving elections and
campaigns, and for awhile it had seemed like, when one ended,
the next began.
As she poured two fingers’ worth into a glass, Polly dreamed of
November, when, barring a “Florida 2000” situation, she’d finally
get a break for at least a couple of months. But what’s a girl to do
when she’s the best and someone’s willing to pony up the greenbacks for her services?
Just as she’d finished the glass and begun to nod off to sleep
right there in the chair, the door rattled and (Your Name) entered.
You didn’t need to be a great detective to know this person was
the frontrunner in the current presidential race, but (he/she) looked
nothing like a future president, standing in front of Polly’s desk
wringing (his/her) hands and looking haggard and harried.
“I need your help, Ms. Tix,” (he/she) said.
Polly Tix swung her legs to the floor and sighed while rubbing
her fists into her eyes. “Let me guess,” she said. “There’s a rampant
rumor about you doing something grotesque, either advocating for
raising income taxes on the middle class, or having sex with barnyard animals.”
“Both, actually,” (Your Name), replied, tears forming in (his/her)
eyes. “How did you know, anyway, have you heard them?”
130
Polling, polling, polling … keep those surveys rolling
“I’ve heard everything many times before, sweetheart,” Polly Tix
said, standing and coming around the desk to throw a consoling
arm around (Your Name). “Now, tell me what you know.”
“The only thing we’ve been able to find is this press release about
the results of a new poll.” (Your Name) handed several sheets of paper over to Polly Tix, who quickly scanned the headline: “For immediate release: 60% of those surveyed believe that (Your Name) is
a tax-raising goat-fucker.”
Polly Tix winced as she leafed through the materials. “That is
pretty harsh. Bestiality and tax and spending. Ouch.”
“I know,” (Your Name) cried. “It’s going to ruin my entire campaign unless I can discredit the results, but as we all know, polls are
totally reliable as an accurate reflector of public opinion. What am
I going to do?”
Polly Tix frowned down at the pages, quickly scanning the press
release summary, looking for clues.
“According to a recent poll, nearly two-thirds of all those surveyed believe that (Your Name) may have had sex with goats and
also wishes to raise taxes on the middle class. Eighty-five percent
of those surveyed indicated that knowing a candidate has had sex
with goats would make them less likely to vote for that candidate.
Ninety-nine percent of those surveyed said they would be less likely
to vote for a candidate who had pledged to raise taxes on the middle class.”
(Your Name) slumped in a chair, crying softly into (his/her)
hands. “We’ve done some of our own polling and those numbers
seem to hold up. Somehow, somewhere, people are getting the idea
that I’m a tax-raising goat fucker.”
“Well?” Polly Tix said, raising an eyebrow.
“Well what?” (Your Name) replied.
“Are you a tax-raising goat fucker?”
“What? Of course not!”
131
Polly looked long and hard at (Your Name). She’d seen some
tax-raising goat fuckers in her day, and (Your Name) appeared to
be telling the truth.
Polly had some ideas on where this stuff might be coming from,
but first she had to get rid of the sniveling mess in the office so she
could hit the pavement and scare up some information. “I’ll take
the case. Now you just get on home and leave this to me,” Polly
said, patting (Your Name)’s back reassuringly.
“What’s this going to cost?” (he/she) asked without looking up.
Polly mused. Normally she just extracted a tidy monetary sum
from her clients, but she’d been following the race and had a good
feeling about this candidate’s chances, alleged tax-raising goat fucker or no. Suddenly she had a vision for how to get out the detective
biz, once and for all, to go to a place with sun and sand, and where
the whiskey was mixed into colorful frozen drinks.
“How about making me Ambassador to Tahiti if you win,” she said.
The candidate stood up and smiled for the first time since (he’d/
she’d) arrived. “That’s it? I thought you were going to ask for something big, like Secretary of State or a guest night in the Lincoln Bedroom.” The two shook hands and the candidate left, leaving Polly
just a moment to look longingly back at the desk chair before heading out into the night.
* * *
Polly stamped her stilettoed heel onto the ’92 Trans Am accelerator
and thundered out of her parking lot as she headed towards Muck
Research. Muck was a marketing research company run by Cameron (Cam) Paine Muck, a sleazy operator willing to whore out his
call center to the highest bidder, and a practitioner of notoriously
unsound survey methodologies. Polly had known Cam since college, when she’d busted him trying to copy off her answers on an
132
advanced statistics final. She knew that if she was going to prove
that (Your Name) was a victim of underhanded actions, she was going to need to find the source of the tax-raising goat fucker rumors,
and she had a hunch that Muck Research was the place to start.
She was almost going to enjoy this one.
As she approached the building she cut the engine and lights and
used the emergency brake to ease to a silent stop. The building was
dark, deserted. It took Polly seconds to pick the front lock, and she
was soon inside, using a penlight to guide her towards Muck’s office. She extracted a blackjack from her purse just in case she ran
into an unexpected visitor during her unexpected visit.
She listened at the office door for Cam Muck briefly before entering and sitting at his desk in front of the computer. She expertly
clicked through the files before opening one labeled gfckr.doc. Double-clicking the icon, the document opened on the screen, and Polly
read what looked to be the text for a telephone survey:
Sample: 50,000 households without
party affiliation
Question 1: If you found out that (Your Name) had a
plan to raise taxes on middle-income households, would
that make you:
A. Much more likely to vote for (Your Name)
B. More likely to vote for (Your Name)
C. Neither
more
nor
less
likely
to
vote
for
(Your
Name)
D. Less likely to vote for(Your Name)
E. Much less likely to vote for (Your Name)
Question 2: If it were revealed that (Your Name) enjoyed
having
sexual
intercourse
with
goats,
would
that
make you:
133
A. Much more likely to vote for (Your Name)
B. More likely to vote for (Your Name)
C. Neither
more
nor
less
likely
Name)
D. Less likely to vote for (Your Name)
E. Much less likely to vote for (Your Name)
Question 3: Do you think (Your
generate who isn’t fit for pubic office?
A. Yes
B. Definitely
C. Absolutely
D. Positively
E. No doubt about it
Question 4: Now,
that (Your Name)
raise your taxes.
Question
5:
The
to
vote
for
(Your
* * *
Name)
sounds
like
a
de-
go tell everyone in your neighborhood
is a sexual deviant who is going to
survey
is
over.
Go
on,
spread
the
(Your Name) arrived at Polly’s office early the next day, looking only
slightly better than the night before. Polly typed rapid-fire on the
keyboard, smiling as she spoke. “Have a seat, Cow(boy/girl); I’ve
got something show you.” She stopped typing long enough to hand
(Your Name) the printouts from Muck’s computer. “I’m just shopping for swimsuits here so I’m properly outfitted for my new job.”
(Your Name) looked at the printouts. “Looks like a standard
survey to me.”
“Look again, numbnuts,” Polly said, still smiling, but a little icily.
“Maybe I was wrong about you. If you can’t figure it out, I’m not
sure you’re cut out to lead the free world.”
word;
(Your Name) is a tax-raising goatfucker.
Just as Polly read the final sentence, she heard a noise in the hallway. Snapping into action, she hit “print” snatched the pages from
Muck’s printer, and cracked open the door to the hallway. She saw
a flashlight beam sweeping the floor and walls and heard the thump
of a nightstick against the guard’s thigh just a few feet away. Quietly, she held her breath as she folded the printed pages and tucked
them in her ample cleavage. She could smell the guard’s after shave,
an Aqua Velva man. She had all the evidence she needed. If she
could just get out of the building.
Faster than words, her mind’s eye visualized a plan for clobbering the guard from behind. But before she could make the first
move, the guard moved off down the hall, whistling as he walked.
134
Polly slipped out and down the hall, one perfect ankle flashing in
the moonlight as she exited the building, hopped back into the
Trans, and roared home, her raven hair blowing in the wind.
* * *
You’re up. Within the survey text itself, there are four clues that
mark it as the work of someone who isn’t interested in a scientifically rigorous and valid survey result. You must name them in order
to expose Cam Paine Muck’s sinister plan to discredit you as a taxraising goat fucker.
Clue 1:
Clue 2:
Clue 3:
Clue 4:
135
dodge, bob,
and weave
If you found all four of these clues, you get 45 electoral votes.
Clue 1: The first clue is that 50,000 interviews is far more than necessary for an actual pub-
The
of Politics
AreThird
YouRails
Qualified?
lic opinion survey. 400 would do the trick; any more wouldn’t be cost-effective.There’s only
one reason for a pollster to interview that many people: to spread rumors.
Clue 2: Survey questions 1 and 2 engage in classic “push polling,” in which untrue information is put forth in a question as though it is true, thus sowing the seeds of rumor, i.e.,
“Are you familiar with so-and-so’s wife-beating conviction? If so, through which media outlet did you first hear of it?”
Clue 3: The choices for survey question 3 allow the respondent to answer only in the affirmative. A good survey captures the full range of public opinion.
Clue 4: Survey questions 4 and 5 aren’t actually questions.
How’d you do? Did you earn your 45 electoral votes, getting one
step closer to victory and allowing Polly Tix to live out her dream
life as a diplomat in a Polynesian paradise?
You’d better hope so. Polly carries a gun, and she really wants
that ambassadorship.
136
I
n politics, as in life, there are some things people will do anything
to avoid talking about.
For example, in my life, I would be loath to discuss the time
during summer camp when I was seven years old and it had been
awhile since I’d had a haircut, so I was maybe a bit shaggy, and we
were riding the bus to the swimming pool and one of the older kids
(ten at least! I think he had a mustache!) decided he couldn’t tell if
I was a girl or a boy, so he asked the rest of the bus (probably rhetorically), “Hey, is this kid a girl or a boy?” Before anyone could
answer, he declared, “I think he’s a girl,” then leaned his face into
mine and began chanting, “Girl! Girl! Girl! Girl!” while pumping
his fist in the air, and soon the whole bus is chanting, “Girl! Girl!
Girl!” and anyway, it’s not like I still remember this episode so vividly that I have an anxiety attack every time a school bus passes by,
and I don’t want to talk about it anyway.
Just as I prefer not to discuss my early emasculation at the hands
of a grade-school bully abetted by a bus full of cruel children, you
need to stay away from “third rail” political topics during your
ride down the campaign trail. “Third rail” refers to the electrified
subway track, which legend has it will kill you if you urinate on it.
I suppose if you touch it, too, but for some reason the dead guys—
137
and it’s always guys, because what woman would be so stupid as to
try to take a leak on a metal bar with God knows how many volts
flowing through it?—are always pissing on it.
Anyway, there are certain topics you just want to steer clear
of. Third-rail topics tend to be either (a) intractable problems, e.g.,
Social Security, or (b) issues that historically and inevitably divide
along partisan lines with no acceptable middle ground between
them, e.g., the issue that shall not be named.
The cruel, cruel irony is that these are the issues everyone seems
to want something done about and everybody wants to talk about,
but since nobody can agree on them, if you say anything of substance, you’re bound to piss someone off either by sounding too extreme, which alienates the all-important moderates, or by sounding
too moderate, which risks irritating the base.
So, it’s important to learn techniques for assuring that, any time
you are grilled about “third rail” issues, by the time you’re done
with your answer the voters won’t even remember the question.
Third-rail topics tend to take center stage in the debates because
the news anchors who moderate the debates are glory-seekers who
want nothing more than to stuff a failed candidate’s hide and mount
it on their office wall.
In this challenge, I will be providing hypothetical answers to debate questions concerning these difficult topics. Each answer contains language that should never be uttered by a presidential candidate, or at least not by one interested in winning. Your job is to
cross out the language that doesn’t belong, leaving behind an appropriately meaningless, noncontroversial statement.
Topic: Global Warming
Honestly, anyone who doesn’t think that human beings are a pestilence that’s slowly or not so slowly strangling the planet has his
Dodge, Bob and Weave
head up his ass, so my administration will take aggressive steps to
limit the emissions of greenhouse gases by doing everything possible, except for taking away your trucks with hemi engines because
everyone loves a hemi.
Topic: Social Security
I believe this to be a grave and gathering threat because when you
talk about Social Security, you’re talking about money that millions
of people are going to depend on for food and shelter in their old age,
and if we fail to shore up the system, we’re going to have a real crisis
on our hands, and we’re going to have a nation of homeless old people eating canned cat food, which isn’t as tasty as it looks. I promise
to examine this issue thoroughly and establish a way forward that
solves this dilemma once and for all so we can guarantee a happy and
secure existence for all Americans in their twilight years.
Topic: Abortion
This is an issue that has divided the country for better than a generation, and it currently divides me from my opponent. But in those
divisions there is strength, as we can work together and listen to
each other’s views in order to reach across that divide and find common ground that allows us to heal the wounds caused by such difficult issues.
Topic: Health Care
When you get sick, you want to get well, and everyone should have
the opportunity to have access to the people and services that will
help them get well. Like Advil. That always makes me feel better
when I have a headache, or even a fever, and it even works on menstrual cramps, though I guess Midol might be better for that stuff,
but to tell you the truth, I’m not sure of the difference between Advil and Midol. It could just be a packaging thing. Also, there’s too
Abortion.
138
139
much paperwork and it’s confusing. Someone should do something
about that.
Topic: The Israeli/Palestinian Conflict
I’ve got to be honest, I don’t know what the hell to do about that
situation. It seems like everyone should just sit down and try to figure
stuff out and stop killing each other, but we’ve tried that many times
before. It’s like everyone’s gone crazy or something. Also, my administration will conduct muscular diplomacy and demand results.
Award yourself 10 electoral votes for each correct answer—and yes, your answer needs
to match mine exactly. This is a presidential campaign, not a charity. “Close” counts only in
horseshoes and hand grenades.
Global Warming
Honestly, anyone who doesn’t think that human beings are a pestilence that’s slowly or not so slowly strangling the planet has his
head up his ass, so m[M]y administration will take aggressive steps
to limit the emissions of greenhouse gases[.], by doing everything
possible, except for taking away your trucks with hemi engines because e[E]veryone loves a hemi.
This amended answer pays lip service to both environmentalists
and people who like to drive noisy trucks.
Social Security
I believe this to be a grave and gathering threat because when you
talk about Social Security, you’re talking about money that millions
of people are going to depend on for food and shelter in their old age,
and if we fail to shore up the system we’re going to have a real crisis
on her hands and we’re going to have a nation of homeless old people eating canned cat food, which isn’t as tasty as it looks. I promise
to examine this issue thoroughly and establish a way forward that
140
Dodge, Bob and Weave
solves this dilemma once and for all so we can guarantee a happy and
secure existence for all Americans in their twilight years.
This answer commits to nothing and leaves you in a position to
take the only action that makes political sense when it comes to Social Security: punting it down the field to the next guy.
Abortion
This is an issue that has divided the country for better than a generation, and it currently divides me from my opponent. But in those
divisions there is strength, as we can work together and listen to
each other’s views in order to reach across that divide and find common ground that allows us to heal the wounds caused by such difficult issues.
When the topic is abortion, it’s best to let your surrogates do all
the talking. Everyone knows where the two parties stand anyway.
If you’re asked about abortion during a debate, just stare into the
camera and smile until your time is up.
Health Care
When you get sick, you want to get well, and everyone should have
the opportunity to have access to the people and services that will
help them get well. Like Advil That always makes me feel better
when I have a headache or even a fever, and it even works on menstrual cramps, though I guess Midol might be better for that stuff,
but to tell you the truth, I’m not sure of the difference between Advil and Midol. It could just be a packaging thing. Also, there’s too
much paperwork and it’s confusing. Someone should do something
about that.
It’s simple, it’s non-controversial, and it also plants the seed for a
post-presidency endorsement deal.
141
sorry seems to be the
hardest word
Israeli/Palestinian Conflict
I’ve got to be honest, I don’t know what the hell to do about that
situation. It seems like everyone should just sit down and try to figure stuff out and stop killing each other, but we’ve tried that many
times before. It’s like everyone’s gone crazy or something. Also,
m[M]y administration will conduct muscular diplomacy and demand results.
You’ll do something, just like every other president, but let’s not
expect miracles—because doesn’t that seem like what it’s going to
take? Promising results would brand you a loon.
Cleaning
UpQualified?
Your Mistakes
Are You
I
t’s inevitable that at some point during your campaign you will
make a mistake: a verbal gaffe, a botched policy explanation, a
stray mono-digital salutation.
Back in the days when news traveled by mule train, it was no
big deal if you made an error. For example, Abraham Lincoln, as he
was swinging an axe for a sketch op the day before the 1860 election, accidentally decapitated one of his aides. It took weeks for this
news to travel across and through the nation, and by the time it became widely known, Lincoln had already won.
Unfortunately, in this age of technology, where everyone with a
cell phone and computer is a mini media mogul, it’s impossible to
keep a mistake like this under wraps. Just look at all the celebrities
who have accidentally taped themselves having sex. Nothing is safe
or sacred these days.
Numerous candidates have been undone by their mistakes, some
even prior to the YouTube revolution. The examples are legendary:
Senator George Allen was shown the door by his constituents
after his “Macaca moment,” when he uttered a racial slur while
wearing a Confederate-flag jumpsuit.
142
If you know what I’m saying.
143
During the 1980 election, Jimmy Carter, trying to create an image of a compassionate man who cares about the poor, accidentally hugged a homeless man to death.
In 2004, John Kerry inadvertently revealed his struggle with
multiple personality disorder when he declared that he’d voted
for war funding before he voted against it.
Mistakes are inevitable, but proper cleanup can limit the damage.
Think of serial murderer Jeffrey Dahmer. If he’d been more careful
about controlling the fetid stench of rotting, hacked-up corpses, he
might still be in business. Granted, politics is a bit messier than ritualized killing, but you get the idea.
The key to a successful political apology is to apologize without
apologizing. The Nixon administration pioneered the practice by referring to the Watergate cover-up with the legendary “mistakes were
made” construction. Bill Clinton raised it to an art form by redefining
the word is. George W. Bush has further refined the practice of the nonapology by issuing an executive order banishing mistakes outright.
Here are some illustrations of effective use of the non-apology
apology, using events more mundane than seeking to undermine
the democratic process.
Squeezing the toothpaste from the middle of the tube
“It’s unfortunate that some of the toothpaste has been wasted and
the top is too crusted to be screwed back on, but we’re looking forward to a future of bright, white, cavity-free teeth.”
Sleeping with a prostitute
“It is regrettable that a sum was paid in return for sexual gratification.”
Drinking directly from the orange juice carton
Under ideal circumstances, a glass is utilized, but that was not the
case here.
144
Sorry seems to be the hardest word
As you can see, the most effective “apology” puts blame where it
belongs: somewhere else.
Following is a challenge to train you in crafting an appropriate
public statement following a typical campaign misstep. Let’s say you
have been caught on an open microphone referring to your opponent
as a “half-retarded doofus.” The uproar came immediately from your
opponent’s supporters as well as from the AETH-RD (Americans for
the Ethical Treatment of Half-Retarded Doofuses). The media, always up for a circus, has fanned the flames, and now everyone and
his mother (and even your mother) is clamoring for a “response.”
I’ve written your response for you, except that at crucial junctures, you must pick the best word or phrase from the choices I give
you. Your goal is to say little and signify nothing while urging the
campaign conversation to move elsewhere.
You approach the podium and (a) do the robot (b) nod solemnly to several parts of the
room (c) make a raise-the-roof gesture while shouting, “Candidate in da house! Whoopwhoop!” Your speech begins.
Good evening, (a) my fellow Americans (b) worthless bitches (c) ridiculous people who
can’t take a joke. I come to you today to (a) jerk you around a bit (b) discuss recent events
(c) throw myself at your mercy. It has come to my attention that some (a) recent remarks I
made (b) stuff you weren’t supposed to hear (c) words have (a) been revealed to be basically true (b) upset some wusses who, I reiterate, can’t take a joke (c) possibly caused
offense. I would like to take this opportunity to (a) open up a can of verbal whup-ass on
each and every one of you (b) speak about this issue (c) withdraw from the race because
I can’t believe the sort of bullshit I have to put up with to run for president.
In life, (a) sometimes unfortunate things happen (b) some people are born doofuses
(c) there are events, and it falls upon us who wish to lead to (a) tap-dance around the
truth (b) take a good, hard look (c) make like nothing happened so that we may (a) move
forward (b) take stock (c) talk endlessly about the same old crap and (a) wallow in
self-pity (b) accept the consequences of our actions (c) solve the problems Americans
care about.
So I want to thank (a) you worthless pukes (b) my fellow Americans (c) the people
of Earth for bringing this issue into the light so we may (a) get on with the business of
145
one nation under god
demonstrating our vision for America (b) finally make it clear that my opponent is indeed
a half-retarded doofus (c) stop wasting time on this trivial issue.
You and Religion
Are You Qualified?
Thank you, good night, and may God bless (a) me (b) the Chicago Cubs (c) America.
Give yourself 2 electoral votes for each one you got right.
You approach the podium and (b) nod solemnly to several parts of the room. Your
speech begins.
Good evening, (a) my fellow Americans. I come to you today (b) to discuss recent
events. It has come to my attention that some (c) words have (c) possibly caused offense. I would like to take this opportunity (b) to speak about this issue.
In life, (c) there are events, and it falls upon us who wish to lead to (b) take a
good, hard look so that we may (a) move forward and (c) solve the problems Americans care about.
So I want to thank (b) my fellow Americans for bringing this issue into the light (a)
so we may get on with the business of demonstrating our vision for America.
Thank you, good night, and may God bless (c) America.
As you can see, the result is a masterpiece of misdirection. It’s not
clear who did what to whom or why, which is exactly where you
want to be.
When in doubt, remember that apologizing and taking responsibility is for the weak. Deflecting blame and refusing to acknowledge wrongdoing are crucial leadership qualities for anyone who
wants to be elected resident of the United States, not to mention
indispensable survival tools once you’re in office.
A
lmost fifty years after John F. Kennedy was forced to declare
that the Pope wouldn’t be riding shotgun on his administration
we’ve arrived at George W. Bush, who has apparently let Jesus take
the wheel of his presidency.
In today’s electoral climate, you’ll need to chart a course somewhere in between those two extremes. The nation as a whole might
be reaching the point where it has had enough of presidents surrendering the big decisions to a higher power, but that doesn’t mean
we’re ready for a bunch of druids presiding over a ritual wolverine
slaughter at the inaugural ball.
So, put away your pentagrams and your Ouija board. Pry the
Darwin logo from the back of the car, stop the blood-guzzling, and
cease all lesbian experimentation, because from now on, you definitely believe in God.
But not too much. Too much is scary. This time around, too
much is going to be overboard. You need to negotiate the fine line
between saint and sinner, and you’re going to use the Ten Commandments as your compass. The root of the word commandment
Unless you’d like to film it and send it to me.
Let’s be clear that we’re talking about “God” god, here, the dude with the long beard and white
robes who’s friends with Santa Claus.
146
Or Jimmy Carter and Bill Clinton, if you will.
147
is command, which in Latin means “starting point for negotiation.”
As we’ve all experienced, the Ten Commandments are not so much
rules as guidelines, or, in some cases, not even so much guidelines
as suggestions.
As always, it’s the exception that proves the rule (or the suggestion), so your job here is to correctly match each Commandment to
its acceptable exception. You will use all the exceptions. All commandments will have at least one exception; some will have more
than one.
The Ten Commandments
1. I am the Lord thy God, and thou shalt have no other gods before me.
2. Thou shalt not make for thyself an idol.
3. Thou shalt not use the Lord’s name in vain.
4. Remember the Sabbath and keep it holy.
5. Honor thy Mother and Father.
6. Thou shalt not murder.
7. Thou shalt not commit adultery.
8. Thou shalt not steal.
9. Thou shalt not bear false witness.
10. Thou shalt not covet thy neighbor’s wife.
exceptions
A. Not including Kelly Clarkson
One Nation under god
I. Except for music, which should be free
L. Or 1960s Ann-Margret
You earn 1 electoral vote for each correct match. 1. G; 2. A; 3. B; 4. F; 5. C; 6. D; 7. H; 8. I;
9. E; 10. J, K, L
Another difficult balancing act when it comes to religion and public
political life is the question of when and where it’s okay to invoke
God in the public sphere. Fortunately, our founding fathers came
up with a handy guideline, also known as the First Amendment:
“Congress shall make no law respecting an establishment of religion, or prohibiting the free exercise thereof; or abridging the
freedom of speech, or of the press; or the right of the people
peaceably to assemble, and to petition the Government for a redress of grievances.”
Ignore that second part; let’s concentrate on the first. As best I
can tell, what they’re saying is, when it comes to religion, the government is neutral, and for everyone else, it’s live and let live, which
I guess explains why Scientology gets a tax break.
Below are various scenarios in daily life where God and/or religion may come into play. For each one, you must choose whether
the invoking of God and/or religion is “kosher” or “traif” based
on the rights invoked in the First Amendment.
B. Unless you drop a hammer on your foot
C. Unless they fail to cater to your every need, because that’s the least you deserve
1. Thanking God after hitting the winning shot in the NBA finals
D. Except if you’re the government and you’re pretty sure the person is guilty
E. Unless you’re trying to avoid perjury charges for lying to a grand jury
F. Except for the Ronnie James Dio years, because he sucks compared to Ozzy
G. Except for money
H. Unless it happens in Vegas
148
J. Unless she is Shakira
K. Or Salma Hayek
Kosher
Traif
2. Being forced to say the Pledge of Allegiance in a public school
Kosher
Traif
Not kosher, i.e., eating more than your share of pizza is “traif.”
Under threat of severe noogie.
149
3. Thanking God during your Academy Award acceptance speech
Kosher
Traif
4. Printing “In God We Trust” on U.S. currency
Kosher
Traif
5. A locker-room prayer before the high-school state championship football
game in which the coach says, “Lord, give us the strength to grind their
dicks into the dirt and stomp their spines”
Kosher
Traif
6. Tattooing a Bible verse on one’s body
Kosher
Traif
7. Praying for the New York Yankees to lose
Kosher
Traif
8. Displaying a nativity scene on the lawn of a church
Kosher
Traif
9. Displaying a nativity scene on the lawn of a City Council building
Kosher
Traif
10. Displaying a nativity scene in your pants
Kosher
Traif
Each correct answer is worth 2 electoral votes. 1. Kosher. (Lame, but legally allowable.) 2.
Traif. (Invoking God in the pledge is a voluntary exercise in a public school, no matter how
much the other kids might stare at you when you’re the only one sitting down, or even if
the teacher tells you it doesn’t really matter how you did on the homework since you’ll be
spending eternity roasting in hellfire.) 3. Kosher. (See 1.) 4. Kosher. (Allowable, since you
can insert your own God.) 5. Kosher. (Silly, but legally allowable.) 6. Kosher. (See 5 and 1).
7. Kosher. (Actually mandatory for residents of Massachusetts.) 8. Kosher. 9. Traif. (Unless
it’s part of a Christmahanukwanza display.) 10. Kosher. (But yuck.)
Turn the page for your next challenge. Do not pass go; do not collect $200.
Unless you’re willing to disclose it on your campaign finance statement.
150
shit you should know,
part iii
Relations
AreForeign
You Qualified?
W
hen it comes to issues like the economy or the environment,
the president has about as much control as a rodeo cowboy
has over a bucking bull, or as Britney Spears over her sanity. With
those kinds of issues, it’s just best to hold on and hope that you
don’t get your skull caved in or sire two babies with an over-tattooed no-talent.
However, when it comes to conducting foreign policy, the president has significant power. Pretty much alone, you get to decide
who’s been bad and who’s been good, then punish or reward them
accordingly. You’re like Santa Claus, except with favorable trade
policies instead of gifts, and an ultra-high-tech, superiorly trained
killing machine instead of coal.
So it stands to reason that you need to know a thing or two
about other countries of the world. That thing or two needs to extend beyond the fact that hash and hookers are legal in Amsterdam
and Corona is Mexican beer. Don’t get me wrong: you don’t need
to know too much. Just the basics—enough so that, when one of
your cabinet secretaries mentions unrest in Kazakhstan, you won’t
reply, “Gesundheit!”
Your first challenge in this section will be whether or not you can
distinguish the outline of a foreign country from that of a common
151
American traffic sign. For each question, simply circle the correct answer. If you’d like to take a shot at naming any of the actual countries,
be my guest, but don’t think that makes you special, because it doesn’t.
Shit you should probably know, part III
4.
1.
A. Foreign country
B. Street sign
A. Foreign country
B. Street sign
5.
A. Foreign country
B. Street sign
2.
C. Double quarter-pounder with cheese
Give yourself 1 electoral vote for each correct answer. 1. B. street sign; 2. A. Foreign country; 3. A. Foreign country; 4. B. Street sign; 5. C. Double quarter-pounder with cheese
A. Foreign country
B. Street sign
3.
Now it’s going to get a little tougher. Part of your job as president
will be to meet with foreign heads of state. But can you tell the difference between a foreign leader and a foodstuff? It would be pretty
embarrassing to ask someone to pass the Sarkozy (instead of the
succotash) at a state dinner and inadvertently cause the Secret Service to lift the French Prime Minister and carry him over to you.
Each of the names below represents either a foreign leader or food.
For each of the following, circle the correct answer.
1. Rahmon
A. Foreign leader
A. Foreign country
152
B. Food
B. Street sign
153
2. Ramen
A. Foreign leader
B. Food
3. Al Thani
A. Foreign leader
B. Food
4. Prince Albert
A. Foreign leader
B. Food
5. Ho-Ho
A. Foreign leader
B. Food
6. Hu
A. Foreign leader
B. Food
7. Elizabeth II
A. Foreign leader B. Food
8. Bongo
A. Foreign leader
9. Soup
A. Foreign leader
10. Willis
A. Foreign leader
C. Cruise ship
C. Both
B. Food
Give yourself 1 electoral vote for each correct answer. 1. A. Foreign leader. Emomalii
Rahmon, President of Tajikistan. 2. B. Food. Dehydrated noodles beloved by college students. 3. A. Foreign leader. Hamad bin Khalifa Al-Thani, Emir of Qatar. 4. Both. Head of
state of Monaco and brand of tobacco, which some people do eat … accidentally. 5. B.
Food. Delicious chocolate-and-cream snack cake. 6. A. Foreign leader. (Hu Jintao, President, People’s Republic of China.) 7. A. Foreign leader and C. cruise ship. (Queen Elizabeth II, ceremonial head of state, Great Britain; luxury liner with its own casino and disco.) 8. A. Foreign leader. (Omar Bongo, President of Gabon.) 9. B. Food. (Nutritious and
hot, except for gazpacho, which is cold.) 10. A. Foreign leader. (Victor Willis, lead singer
of the Village People.)
154
When you’re dealing with foreign leaders, one key disadvantage
you’re likely to have is that they all speak English (quite possibly better than you do), whereas the best you’ll be able to do in
their language is ask where the bathroom is. Because of this, it’s
quite possible that when they’re out of earshot of your translator,
they’ll be able to insult you to your face. That’s the kind of stuff
that shows up on YouTube and makes you look dumber than you
really are.
To test your knowledge of foreign languages, I’ve provided a
series of non-English phrases. Some are perfectly acceptable pleasantries, appropriate for any diplomatic occasion. Others are rank
insults that would warrant the response of dropping a low-yield
nuke on a medium-sized city. For each phrase, circle “Pleasantry”
or “Insult.”
1. Votre mère a élevé un débile. (French)
A. Pleasantry
B. Insult
B. Food
B. Food
Shit you should probably know, part III
2. Gracias por su hospitalidad y estas cabras también. (Spanish)
A. Pleasantry
B. Insult
3. Diese person ist so stumm wie eine wanne faule fische. (German)
A. Pleasantry
B. Insult
4. Zegen u voor het laten van me bij uw vrouw staren juggs. (Dutch)
A. Pleasantry
B. Insult
5. Maggio le nostre due nazioni per sempre sono amici con i benefici. (Italian)
A. Pleasantry
B. Insult
Give yourself 1 electoral vote for each correct answer. 1. B. Your mother raised a real moron. 2. A. Thank you for your hospitality and these goats as well. 3. B. This person is as dumb
as a bucket of rotten fish. 4. A. Bless you for letting me stare at your wife’s juggs. 5. A. May
our two nations forever be friends with benefits.
155
Thus ends our foreign relations challenge. Just remember: If and
when you are president, don’t take any shit, because we are indeed
the world’s only superpower and we can basically do whatever we
want. Think of the world as a giant junior-high lunchroom and the
United States as that one kid who matured a little sooner than everyone else (early muscular development, pubes, that kind of thing)
and who, therefore, was able to take other people’s juice boxes (i.e.,
natural resources) if he really wanted to.
Didn’t everyone always love him? Same thing goes for foreign
policy. Diplomacy is just another way of saying “asking for a chocolate swirly.”
156
go negative or
go home
You
andYou
Your Qualified?
Last, Best Hope
Are
A
s you can tell by the rapidly diminishing number of pages remaining, we’re in the home stretch. How do you think
you’re doing?
Don’t answer! It doesn’t matter, because we’re about to employ
the weapon that has the potential to turn around any campaign no
matter how poorly it might be going.
That weapon? Negative advertising.
I know, we all hate it. It’s causing the downfall of our society,
we’d never be fooled by such transparent nonsense, right?
Wrong.
Put simply, negative advertising works. At some point, you’ll
have to take the gloves off and slap them across the face of your opponent, old-school dueling-style. As anyone who has stood in front
of a high-speed fan while someone dumps a bucket of manure into
the blades can tell you, “Shit sticks.”
Negative advertising worked for Lyndon Johnson. No one who
saw it could forget his famous “Daisy Girl” ad, in which he implied that his opponent, Barry Goldwater, advocated dropping
atomic bombs on small girls who liked flowers. Going negative also
worked for Harry Truman. During his hotly contested 1948 campaign against Thomas Dewey, Truman’s supporters placed print
ads in major magazines and newspapers implying that Dewey was
157
go negative or go home
Dewey
a sexual deviant (the well-known “Dewey
Likes to Have Sex With Little Boys” ad).
Now, you’ve got to be subtle about it.
Nobody is going to believe that a three-times- Likes to Have Sex
wounded, Bronze-star-winning Vietnam War With Little Boys
hero actually faked it all just so he could brag
about his combat experience as he runs for
president thirty-plus years later.
Also don’t forget that, by law, at some
point in the commercial the candidate must
stare blankly into the camera and say, “My
name is [your name here], and I approved this
message,” which means exactly that: You approved that message.
Which brings us to this chapter’s challenge. As the candidate,
your job isn’t to write copy, but to give the thumbs-up or thumbsdown to the ads your crack campaign team creates. Below, I’ve given you four scripts for hypothetical negative ads. Choose the one
you think will inflict the most damage on your opponent without
causing “blowback.” Choose correctly, and you will be rewarded
with maximum electoral votes. Choose the wrong one (or ones—
If you are running for president and have no thumbs, you will be at a serious disadvantage,
not just in your ability to signal decisions but in your ability to communicate nonverbally that
things are going just swell. Imagine being introduced at a campaign stop, leaping onto the
stage and, wearing your biggest smile, shoving two thumbless fists at the audience like some
kind of Rock ’em Sock ’em Robot. Not pretty. Not a winning image. So, if you are among the
nation’s thumbless, I recommend that you have your big toes surgically transplanted to where
your thumbs ought (or used) to be. It will look a little funny, but you’ll adjust. If you do follow
my advice, just remember not to campaign in sandals.
“Blowback” is a colloquial term meaning “unintended negative consequences to oneself.”
Most people believe the term originated in the military to describe the potential of explosives
to harm one’s own troops, but that is only partially true. The term is military in origin, but it
has been traced specifically to one James Blowback, a corporal in the U.S. Army during World
War I, whose lactose intolerance (even powdered milk was a problem) often caused him to
visit his gastric distress on his trench-mates, who suspected Corporal Blowback was actually a
form of chemical warfare perpetrated by the Germans.
158
I’m tricky that way), and you may see electoral votes flow into your
opponent’s column.
(For illustration purposes, we’re going to give your hypothetical
opponent a nondescript name, Herman Q. Asscrack. He’s a United
States Senator.)
Negative advertisement no. 1: Point Breaking Point
INT. BANK—DAY
A group of GUNMEN (who are wearing rubber masks bearing your
opponent’s likeness and wielding automatic weapons) bursts into a
bank, yelling at the customers to get on their bleeping knees. The
customers yell hysterically as the gunmen spray bullets into the ceiling and manhandle people to the ground.
CUT TO:
CUSTOMER 1, lying on his stomach on the floor, looks up at MAIN
GUNMAN.
CUSTOMER 1 (terrified)
lease, Senator Asscrack. Haven’t you grabbed enough of my
P
money with your tax-and-spend votes in Congress already?
GUNMAN 1 presses the muzzle of his weapon into CUSTOMER 1’s cheek.
GUNMAN 1 (cackling fiendishly)
Enough? There’s never enough!
CUT TO:
CUSTOMER 2 climbing to her knees, then being pistol-whipped back
to the ground by GUNMAN 2.
CUSTOMER 2 clutches at her bleeding head wound.
159
CUSTOMER 2 (wailing)
t least use our hard-earned money to pay off the national debt
A
or strengthen our military readiness!
GUNMAN 2 delivers a second blow to CUSTOMER 2, knocking her
completely unconscious. GUNMAN 3 joins GUNMAN 2 to lift CUSTOMER 2 off the ground. Together, they hold her upside down and shake
coins out of her pockets.
CUT TO:
GUNMAN 1 jumping up on the counter and unleashing another hail
of bullets into the ceiling.
GUNMAN 1 (cackling even more fiendishly)
a! I’ll use it for whatever I want to! I may just build giant golden
H
statues of myself and adorn them in precious rubies and diamonds.
FREEZE FRAME:
CANDIDATE walks into scene. The entire background remains frozen.
CANDIDATE (oozing gravitas)
nlike my opponent, I’ve pledged not to use your tax dollars to
U
build giant golden statues of myself.
CANDIDATE walks over to still-frozen GUNMAN 1 standing on the
counter and jumps twelve feet in the air, delivering a spinning
roundhouse kick Matrix-style to GUNMAN 1’s head, shattering it
into a million pieces.
CANDIDATE turns to address the camera.
CANDIDATE
y name is [insert your name here], and I definitely approved
M
this message.
160
Negative Advertisement no. 2: Foreign Film
INT. RESTAURANT—EVENING
A MAN and WOMAN eat in an obviously pretentious restaurant. Both
of them are dressed completely in black, including berets. The MAN
wears some kind of tights, like a chick. The WOMAN smokes a cigarette in a long holder. The MAN has a goatee. So does the WOMAN.
(Note: all dialogue is in French, without subtitles.)
MAN (wearily)
Fromage.
WOMAN (also wearily)
Voiture.
MAN (getting angry, but too weary to really show it)
Aisselle.
WOMAN (dismissively)
Fromage.
MAN (turning his back)
Grenouille.
AUDIO: Conversation of MAN and WOMAN fades into the background
as voiceover comes in.
NARRATOR (in voiceover)
onfused? Lost? Wanting to take a tire iron to these two? Don’t
C
they remind you a lot of Senator Asscrack—pretentious and sort of
French? Do you really want a president who hates America? That
doesn’t make sense, and neither does voting for Herman Asscrack.
CANDIDATE (in voiceover)
Mon nom est [votre nom ici], et j’ai approuvé ce message.
161
Negative advertisement no. 3: angel of no mercy
CUT TO:
INT. HOSPITAL ROOM—DAY
CANDIDATE rushes into hospital room and, with eyes closed, places
hands on PATIENT’s chest. PATIENT jerks back to life. CANDIDATE
PATIENT is in bed mostly unconscious, hooked up to wires leading
to monitors that beep and bleep. The bed is flanked by two FAMILY
MEMBERS who wring their hands worriedly. NURSES bustle in and
out of the room, tending to the patient.
NARRATOR (in voiceover)
Did you know that health care costs currently consume nearly
15 percent of the average household budget?
turns to face the camera.
CANDIDATE:
My name is [insert your name here], and I approved this message.
PATIENT sits up in bed, smiles and shakes CANDIDATE’s hand.
Negative advertisement no. 4: gaslight action news
INT. TELEVISION NEWS STUDIO
A DOCTOR enters and unfurls a bill that extends all the way to the
floor. The family members dig into their pockets and turn them inside out to show that they’re empty.
A NEWS ANCHOR sits at the anchor desk. A graphic of Herman Q.
Asscrack is over her shoulder.
NARATOR (voiceover)
NEWS ANCHOR (with a mix of Walter Cronkite’s authority and Mar-
I f he becomes President, Herman Q. Asscrack has a solution to
this issue.
A HERMAN Q. ASSCRACK STAND-IN enters the room, shooing the DOCTOR and FAMILY MEMBERS out and then locking the door.
ilyn Monroe’s coquettishness)
Welcome back. Next, we go to reporter james sanderson who
has been out gathering the impressions of regular people, who
clearly aren’t paid actors unable to find work in legitimate television, film, or even advertising, about presidential candidate
Herman Q. Asscrack. James?
NARRATOR (voiceover)
CUT TO:
AUDIO: Sinister-sounding music.
His solution … ?
HERMAN Q. ASSCRACK STAND-IN picks up a pillow from the bed.
NARRATOR (voiceover)
… Smothering you to death.
HERMAN Q. ASSCRACK STAND-IN holds the pillow over the PATIENT’s
mouth. PATIENT twitches briefly before going still. HERMAN Q. ASSCRACK rubs his hands together fiendishly and skulks from the room.
162
EXT. CITY STREET—DAY
JAMES ANDERSON stands in front of AVERAGE AMERICAN WOMAN
while holding a microphone.
JAMES SANDERSON
I ’m here with an average American woman to ask her about
her impressions of Herman Q. Asscrack. So, average American
woman, what do you think of Herman Q. Asscrack?
163
AVERAGE AMERICAN WOMAN
JAMES SANDERSON
Who? Never heard of him.
ell, it looks to me like no one can agree on exactly who HerW
man Q. Asscrack is. Now, back to the studio.
JAMES SANDERSON
He’s a senator, and he’s running for president.
AVERAGE AMERICAN WOMAN
ope, doesn’t ring a bell. Is this one of those prank shows? I
N
don’t have time for this crap.
AVERAGE AMERICAN WOMAN moves on; JAMES SANDERSON intercepts AVERAGE AMERICAN MAN.
CUT TO:
INT. NEWS STUDIO
NEWS ANCHOR back in the studio, looking into the camera.
NEWS ANCHOR
hanks, James; very interesting. It appears that, whoever HerT
man Q. Asscrack is, he isn’t running for president, so it would
be pretty silly to vote for him.
JAMES SANDERSON
Excuse me, sir—what are your thoughts on Herman Q. Asscrack?
AVERAGE AMERICAN MAN (slightly confused)
My colon therapist? Why are you asking about my colon therapist?
CUT TO: CANDIDATE standing in a field of tall grass, scratching be-
hind the ear of a Labrador retriever.
CANDIDATE (presidentially)
JAMES SANDERSON
My name is [insert your name here], and I approved this message.
Never mind.
AVERAGE AMERICAN MAN moves on and JAMES SANDERSON intercepts WOMAN WITH SPECTACULAR BREASTS.
JAMES SANDERSON
Excuse me, Miss, but can I ask you what you think of Herman
Q. Asscrack?
WOMAN WITH SPECTACULAR BREASTS (excitedly)
He’s my all-time favorite character from The Chronicles of Narnia!
JAMES SANDERSON
Thank you, Miss.
JAMES SANDERSON turns back to face the camera.
Choose which ad you think would be most effective, and write its title here: ___________
Negative advertisement no. 4, “Gaslight Action News”: −20 electoral votes. This ad is, as
they say, too clever by half. In theory, it might seem reasonable to issue an ad that tries to
convince the electorate that your opponent doesn’t exist. But in reality, this is a risky proposition, particularly when the ad repeats his name so many times, which will increase the
name recognition of “Herman Q. Asscrack,” whoever he is. Even if you are able to convince
a sizable number of voters that Herman Q. Asscrack is not a presidential candidate, when
they find themselves in the voting booth and see his name on the ballot, many will choose
him, just out of a kind of “Huh, I’ve heard of him” reflex.
Negative advertisement no. 2, “Foreign Film”: +0 electoral votes. While the message at the
core of this ad (that Asscrack is both pretentious and fruity) is sound, mimicking a foreign
Do it in pen so you’re not tempted to change it once you see the correct answer. Go ahead, you
own the book, right? It’s not like doing the entire crossword puzzle in an in-flight magazine, so
when the poor bastard who sits in the same seat on the next flight turns to some word puzzle
fun in order to alleviate the boredom of a two-hour delay, he has nothing to do.
164
165
film will have every halfway-normal person switching the channel instantly, dropping your
ad into the same viewerless abyss as an Andy Richter sitcom.
election day
Negative advertisement no. 1, “Point Breaking Point”: +15 electoral votes. This ad effectively draws a distinction between you (heroic; capable of stopping time and leaping fifteen to twenty feet in the air to deliver a devastating death blow) and your opponent (evil,
greedy) in terms that voters can easily grasp. The action-sequence nature of the ad will
get attention, and the message that you’re both an ass-kicker and fiscally responsible will
resonate strongly with voters. However, there is a segment of society that seems to identify
with charismatic villains with delusions of grandeur—the ones who think the best part of
Silence of the Lambs is Hannibal Lecter. In addition, some Americans apparently respond
to a strongman-style president, and you run the risk of burnishing Asscrack’s image in the
minds of those voters.
On the whole, this ad would be a positive for you, but it’s not worth maximum points.
Are You Qualified?
Negative advertisement no. 3, “Angel of No Mercy”: +40 electoral votes. This is the kind
of ad that could help tip the balance in a close election. Unlike “Point Breaking Point,” this
ad portrays your opponent as a weasely sneak, while implying that you have the power to
raise the dead (a very difficult proposition) and, by implication, that you will be able to fix
our nation’s health care system (a likely impossible proposition).
Let the record reflect that I feel really bad about this joke, and that I am actually quite a fan of
Andy Richter and all his failed sitcoms.
C
ongratulations! You’ve made it to the finish line, Election Day.
All that’s left is the voting-booth photo op, after which you
will hole up in your campaign headquarters and wait for the returns. Thanks to the miracle of exit polling, you’ll know whether or
not you’ve won long before the voting ceases.
Get out the scorecard and make sure you’ve filled in your score
for every challenge. Double-check the numbers. Double-check again.
This is your political life we’re talking about.
Now, total the number of electoral votes you’ve earned through
our series of challenges.
If you’ve earned 270 or more votes, I’m pleased to tell you that
you are the next pretend president of the United States! Having
completed the challenges in this book so successfully, you’re also
very well prepared to take your hard-earned knowledge into the
real arena.
If you have fewer than 200 electoral votes: I’m sorry, you’ve
lost. Still, you’ll be able to get good work (investigations, commissions, that kind of thing). Maybe even Commissioner of Baseball, if
you’re lucky.
166
Right, President Kerry?
167
If you have between 200 and 269 electoral votes, you’re in a
hanging-chad situation, if you will, and therefore the race will be
decided by the results of the challenges that are scored by me and
my minions. You’ll have to wait for us to get back to you.
Either way, you’ve read an entire book, which is a feat in and of itself and something not everyone can claim. Feel good about that, loser.
Acknowledgments
As always, thanks to Jane Friedman and everyone else at F+W Publications for their commitment to TOW Books.
Thanks to Annelise Robey for guiding me through the thornier
parts of the publishing process.
Thanks to Mike Warner, my first and best reader for this book.
Thanks to Wikipedia for providing information that is just accurate enough.
Thanks to the following for past, present, and ongoing support:
My family, Kevin Guilfoile, Dave Eggers, Chris Monks, Leo J. Shapiro
& Associates, the Department of Communication at Virginia Tech.
Forever and always thanks to Kathy.
And of course thank you to the American politician for being
the gift that never stops giving.
about the author
John Warner is the author of Fondling Your Muse: Infallible Advice From a Published Author to the Writerly Aspirant
(a November 2005 BookSense pick), and (with Kevin Guilfoile) My First Presidentiary: A Scrapbook of George W. Bush
(a Washington Post #1 bestseller). He is Chief Creative Czar of TOW
Books and editor of McSweeney’s Internet Tendency. He teaches
writing at Clemson University.
Okay, my minions.
168
169
SCORE CARD
Postive Electoral Votes
❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏
+25
❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏
+50
❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏
+75
❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏
+100
❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏
+125
❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏
+150
❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏
+175
❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏
+200
❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏
+225
❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏
+250
❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏
+275
❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏
+300
Negative Electoral Votes
❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏
-25
❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏
-50
❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏
-75
❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏
-100
❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏
-125
❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏
-150
❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏
-175
❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏
-200
❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏
-225
❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏
-250
❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏
-275
❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏
-300
TOTAL: ____________

SO YOU WANT TO BE PRESIDENT?

Transcription

Similar documents

Campaigns and actions: some recent Dutch experiences

| (2.8 Mbyte)

London Drugs Case Study

SUFFRAGETTES

PlentyOfFish`s self-service advertising platform (ads

encino oaks trumpeter

Munshi Abdullah Ketua Penolong Pengarah Bahagian Pendidikan

prater laboratorios

Andre Nickatina That!