Michael Poczynek`s Listing Presentation
Transcription
Michael Poczynek`s Listing Presentation
The “Michael’s Homes” Marketing Advantage Plan Prince Edward Island’s HIGH DEFINITION Full Time Real Estate Agent since 1997. Marketing your property Socially and Globally. Reported on CBC TV & Radio Cable Head East $6,950,000. Presented by: CRS, CNE, ABR, CIAS, CDPE, ePro, RECS Century 21 Northumberland (1987) Limited Direct Line: (902) 888-8860 michaelshomes.com | michaelshomesHD.com | michaelsadvantages.com Successful Sales Process 1. Introduction ((About Me)) 2. Ask a series of questions 3 Preview your home 3. 4. Discuss marketing plan 5. Establish price & estimate net 6. Explain forms & procedures 7. Address your concerns 8. MUTUAL DECISION 25+ Years Experience & Awards • I have been involved with the Business of Real Estate (Residential and Commercial) since I was in my teens teens. My top PEI sale is a record $4 $4,800,000. 800 000 Top negotiated off Island ideal in was Ontario $120,000,000. (120 Million). • Moved to PEI from Ontario & Licensed in 1997, became Top Earner in Atlantic Canada 2006, and #72 in Canada. More income = more marketing dollars for you. I have won multiple awards. • • • • • • • • • • Copyright © 2008 Century 21 Real Estate LLC. All rights reserved. Masters M t Ruby R b 2012 CENTURION® Producer 2011 Masters Ruby 2008 Masters Emerald 2007 CENTURION® Producer 2006 Masters Emerald 2005 Masters Ruby 2004 Masters Ruby 2002 Masters Sil Silver Club Cl b 1999 Page 3 My Credentials - CRS CRS – Certified Residential Specialist – The Council of Residential Specialists awards the CRS designation to REALTORS® who complete intensive classroom courses as well as a required number of transactions; CRSs make up the top 3% of REALTORS® in the nation. “Certified Residential Specialist (CRS) agents have proven record of success— 3X success, in fact. Compared to the average REALTOR®, CRS agents have been in the business nearly three times longer, have three times the number of annual transactions, and generate three times the amount of gross sales.” Copyright © 2008 Century 21 Real Estate LLC. All rights reserved. Page 4 My Credentials - CNE CNE – Certified Negotiation g Expert p – This course is one of the top new designations in real estate and is taught nationally by the Real Estate Negotiation Institute. • • • • • • • Copyright © 2008 Century 21 Real Estate LLC. All rights reserved. Competitive Win-Lose Hard Bargaining vs. vs Collaborative Win-Win Negotiating Understand the differences in these two classic approaches and how to use both approaches to get the best outcome for your client and yourself Psychology of Buying Learn how the brain makes purchase decisions and how you can impact both sides of the brain in the decision making process P Persuasion i Principles Pi i l Scientifically proven persuasion approaches that increase your success rate at influencing others; includes scripts for real estate negotiation situations that utilize these proven persuasion approaches CNE Model and Planning Guide Learn how to proactively plan your real estate negotiations for success Case Studies See how these principles and approaches are applied in real estate negotiation situations in all kinds of markets Skill Practice/Role Plays Get a chance to practice your new skills in a safe environment that will increase your success in the real world Group Discussion Topics Innovative and creative approaches are discussed by small and large groups that will help take your business to new levels Page 5 My Credentials - ABR When you look for an ABR® before you look for a home, you’ll be served, not sold. Your interests become their interests. And you’ll be working with someone who has gone the extra mile by g y completing g specialized training in delivering the best in buyer-representation services. Plus, a REALTOR® who has an ABR® Designation also has an established track record with proven experience in record, representing the concerns of home buyers. The ABR® Designation is awarded through the Real Estate Buyer’s Agent Council, or REBAC, which was founded in 1988 to promote superior buyer-representation skills and services. REBAC is an affiliate of the National Association of REALTORS® (NAR). Copyright © 2008 Century 21 Real Estate LLC. All rights reserved. Page 6 My Credentials - ePro The e-PRO® advantage. Build your Business online. e-PRO e PRO® certification shows consumers that you are willing to go the extra mile to provide the most up-to-date and sophisticated service, and truly be a successful agent. Applying advanced technologies and social media strategies to your business plan expands your capabilities, increases your reach, and builds trust with your customers. Copyright © 2008 Century 21 Real Estate LLC. All rights reserved. Page 7 My Credentials – CIAS and CDPE CIAS: Certified Investor Agent Specialist Specialist. A Certified Investor Agent Specialist™ (CIAS) finds, creates, and closes with residential real estate investors with the knowledge and tools earned through g comprehensive education and experience. CIAS-designated agents can streamline the process of real estate investment to increase returns for investor clients. CDPE: Certified Distressed Property Expert. A Certified Distressed Property Expert® (CDPE) has a thorough understanding of complex issues in today today’s s turbulent real estate industry and knowledge of foreclosure avoidance options available to homeowners. CDPEs can provide solutions, specifically short sales, for homeowners facing market hardships. Copyright © 2008 Century 21 Real Estate LLC. All rights reserved. Page 8 My Professional Experience • A marketing and advertising expert specializing in Real Estate. • Always in the lead of innovation including professional digital photography, photography aerials, aerials videos, Internet, Social Media, Blogs, E-mail lists, Weekly Newsletters, and more. • The first and largest web presence in Prince Edward Island since 1997. • My background is sales, technology, advertising, marketing, k ti and db business. i Fi Firstt b business i att 15 15. Copyright © 2008 Century 21 Real Estate LLC. All rights reserved. Page 9 CENTURY 21® Northumberland (1987) Limited • My company’s strengths • #1 Office in the Area for Sales Sales, #1 in Entire Province for Listings Listings. • 25 years in business. • 24 agents, 22 full time. Our agents are the best trained on the Island. • O Offices ces in Summerside, Su e s de, Kensington, e s gto , O O’Leary, ea y, a and d Borden o de ((first st to be see seen o off the bridge). • Active in community events and charities. • Coverage from East Point to North Cape, and everywhere in between. • Strength of the CENTURY 21 brand • CENTURY 21® continues to be the most recognized name in real estate* • I have been a full time agent for 17 years in PEI. *Source: 2007 Ad Tracking Study. The survey results are based on 1216 online interviews with a national random sample of adults (ages 25-54) who are equal decision makers and who have bought or sold a home within the past two years or plan to purchase or sell a home within the next two years. Brand awareness questions are based on a sample of 1216 respondents with a margin of error of +/- 2.4% at 90% confidence level. The study was conducted between February 19th - October 7th, 2007 by Millward Brown, a leading global market research organization. Copyright © 2008 Century 21 Real Estate LLC. All rights reserved. Page 10 A History of Proven Results • Sold the Waterfront Mall (twice). Largest sale on MLS - Ever. • Responsible for some of the largest sales in Summerside and on the Island. • Sold more high end properties “sight unseen” then any agent on the Island. • Sold properties that have been on the market for “Years” in 24 hours with the help of my Internet exposure and mailing list of over 21,527 subscribers. • Our company has more listings then any company on the Island; including the Charlottetown firms by a huge margin. We are most likely to get the calls and the buyers Those who have the listings – control the market buyers. market. Copyright © 2008 Century 21 Real Estate LLC. All rights reserved. Page 11 Michael in Money Magazine Copyright © 2008 Century 21 Real Estate LLC. All rights reserved. Page 12 Michael in the New York Times Copyright © 2008 Century 21 Real Estate LLC. All rights reserved. Page 13 Michael in the New York Times (more than twice) Copyright © 2008 Century 21 Real Estate LLC. All rights reserved. Page 14 Michael in MoneySense Magazine Copyright © 2008 Century 21 Real Estate LLC. All rights reserved. Page 15 Michael in the Media • • • • • • • • CBC Radio CBC TV Local News CBC TV National News All Local Radio Stations The Journal Front Page (several times) The Guardian Front Page (several times) Th Globe The Gl b & M Mailil And the list goes on and on .. Search Google. Copyright © 2008 Century 21 Real Estate LLC. All rights reserved. Page 16 Get More with CENTURY 21® Standard Services • Multiple Listing Service • Local Advertising • Yard Sign • Agent and Office Preview • Open House • Required R i dP Property t Di Disclosures l • Competitive Market Analysis • Featured on National Website • Financial Analysis • Time Analysis • Tips on Showing Copyright © 2008 Century 21 Real Estate LLC. All rights reserved. Customized Services • National Advertising • Global Referral Network • Seller Service Pledge • Quality Service Survey • Other Internet Websites Page 17 Our “Exclusive” Real Estate Book Century 21 Northumberland has it very own and exclusive R lE Real Estate t t Book B k that th t only l advertises our listings to over 400 locations Island Wide. Ten’s Ten s of Thousands of copies distributed. 2013 ttargett iis 50 50,000 000 copies i Island Wide. Copyright © 2008 Century 21 Real Estate LLC. All rights reserved. Page 18 Michael’s “Exclusive” Social Media signage for 2012 New Social Media For Sale signs, and YouTube signs have potential purchasers stopping and taking notice and watching videos on-site. A 24 hour a day open house. Copyright © 2008 Century 21 Real Estate LLC. All rights reserved. Page 19 The Evolution towards Social Media Marketing. The world has evolved from Search Engine Centric to Social Media Centric. This is my focus. According to Compete PRO data for August 2013: • 163.4 million American adults visited facebook.com • 162.5 million American adults visited youtube.com • 59 59.3 3 million o visited s ted blogspot.com b ogspot co • 41.2 million visited linkedin.com • 34.1 million visited twitter.com • 33.2 million visited wordpress.com • 33.1 million visited plus.google.com • 29.6 million visited pinterest.com • 25.6 million visited instagram.com • 23.5 23 5 million visited tumblr tumblr.com com Copyright © 2008 Century 21 Real Estate LLC. All rights reserved. Page 20 Get More with CENTURY 21® • Tips on Marketing • Tips on making house more saleable (staging). We have an in house stager stager. • Tips on holding open house • Estimate of repairs • Security checklist • Highlighted expired list • Company comparison chart • Marketing checklist Copyright © 2008 Century 21 Real Estate LLC. All rights reserved. Page 21 M t Recognized Most R i dN Name iin R Reall E Estate t t Q “Which of these agencies g , if any, y, is the most recognized name in real estate?” S Source: 2007 Ad T Tracking ki St Study. d Th The survey results lt are bbased d on 1216 online li iinterviews t i with ith a national ti l random d sample l off adults d lt (ages ( 25 54) who 25-54) h are equall ddecision i i makers k and d who h hhave bbought ht or sold ld a home within the past two years or plan to purchase or sell a home within the next two years. Brand awareness questions are based on a sample of 1216 respondents with a margin of error of +/- 2.4% at 90% confidence level. The study was conducted between February 19th - October 7th, 2007 by Millward Brown, a leading global market research organization. Copyright © 2008 Century 21 Real Estate LLC. All rights reserved. Page 22 U Unsolicited li it d T Testimonials ti i l (A S Smallll S Sample) l ) "IfyouwantthetopagentontheislandMichaelismychoice.HehasagreatermarketingreachthananyotheragentIhavehadcontactwithandtheabilitytomatchit.His fee is higher but in the end when he moves your listing where others fail and at a bigger dollar you both win I am very satisfied with Michael'ssperformanceformywifeandI.I feeishigherbutintheendwhenhemovesyourlistingwhereothersfailandatabiggerdollaryoubothwin.IamverysatisfiedwithMichael performance for my wife and I I donotknowofamorecapableandresultsorientedagentinPEI.IhighlyendorseMichaelPoczynek."...ChrisfromQuebec,Canada. "Havingbeenonyouremailmarketinglistforalmosttwoyears,ImusttakeamomenttocommendyouonyourhighlyprofessionalandinformativeemailsandlinkstoWeb pageswithpropertydetails....CertainlyyourilluminatingemailshavehelpedacquaintmywifeandmewiththevaluesandvenuesonPEI.Youwillbethefirstpersonwe contactwhenwecanembarkonoursearchforaPEIretreat."...WhitfromCalifornia,USA. "Michael Michael,Youaretoocool.Keepupthegoodwork. You are too cool Keep up the good work "...Brian,formerCentury21AgentinPEI,nowinAlberta. Brian former Century 21 Agent in PEI now in Alberta "Mypropertywasonthemarketfor5yearswithotheragents,Michaellisteditandsolditin1hour! Thankyouforyourhelpandpersonalattention.Youarethefirstrealtor onPEItomakeadifference.Inthefuture,youwillbetheonlyonewhoIwillaskforhelp."...Rev.Richard,MD,USA "YoudoniceworkMichaelandarethefirstREAtodothispropertyjustice. Thankyou." ...Richard,FL,USA. "Michael:Ilikethespeedatwhichyoumove."...Patrick,Lawyer,Alberta. p y , y , "HiMichael, IthoughtitwasveryimpressivetodaywhenmyBlackberrywentoffat11:02withyourweeklynewsletter&thenmyfaxmachine withyourReadDrproperty.I watchalotofrealestateshowsonTV&it'shardtobelieveanagentinSummersidePEhasabetterwebsite.Comparedtootheragentsyouareyearsaheadofthegame."... Tyler,Summerside,PE,BusinessMarketing/SalesSpecialist. "HiMichael: YouarestillbyfarthemostprofessionalagentIhaveevercomeacross.Greatwebandaddisplays."...Rod,Ontario. "HelloMichael, Thankyousomuchforallyourfinework.WelookforwardtorecommendingyoutoanyoneelsethatwantstofindtheirdreaminPEI.Ifyoueverneedamore indepthtestimonialforpromotionalorotherreasons,pleasefeelfreetoaskus‐ Itwouldbeapleasure."...Alltheverybest,Marcus&Sophie,BC,Canada. "Iappreciatedyourquickresponsesandtimelyservicethroughouttheexperience.Yourvideotoursofthehomesareagreatserviceandarealdifferentiator."...Matt, Montreal,Canada. "InoticedyourYouTubevideoandamveryimpressedwithyourenthusiasm."...KarenC.,NorthRiver,NS,Canada. Copyright © 2008 Century 21 Real Estate LLC. All rights reserved. Page 23 Century 21 Northumberland – Marketing Advantages Which Whi h one off th these did you want to give up (if you use another th agent)? t)? Larger printable versions of this chart may be found at: MichaelsAdvantages.com Copyright © 2008 Century 21 Real Estate LLC. All rights reserved. Page 24 Local Real Estate Company Comparison Chart Which one of these did you want to give i up (if you use another agent)? Larger printable versions of this chart may be found at: MichaelsAdvantages.com Copyright © 2008 Century 21 Real Estate LLC. All rights reserved. Page 25 Ask a Series of Questions 1. When did you first start thinking about selling your home? 2 2. Where would you like to move? 3. When would you like to be in your new home? 4. How long have you lived in your present home? 5. What improvements have you made to your present home? 6. If there was one thing that you could change with your present home, what would it be? 7. What was your original purchase price? 8. your present p mortgage? g g What is the balance on y 9. How did you arrive at your price? 10. How do you feel about owner financing? 11. p to yyou? Price? Timing? g Convenience? What is most important 12. Who else have you been talking to about the sale of your home? 13. What would it do to your plans if you did not sell? 14. What major concerns do you have in making a move? 15. What would I have to do to get your home listed with me today? Copyright © 2008 Century 21 Real Estate LLC. All rights reserved. Preview your Home “Th “Through h the th Eyes E off a Buyer!” B !” Copyright © 2008 Century 21 Real Estate LLC. All rights reserved. The Evolution of Real Estate and Michael’s Firsts • 1997 – First Agent to have a Website on the Internet and on page 1 of Google most of the time for 14 years. • 1998 – FIRST TO ADVERTISE OPEN HOUSE IN ADVANCE WITH SIGNAGE • 1999 – FIRST TO USE DIGITAL PHOTOPGRAPHY • 2000 – FIRST TO OFFER A WEEKLY PEI REAL ESTATE NEWSLETTER • 2001 – FIRST TO OFFER STAGING SERVICE & PROFESSIONAL PICTURES • 2002 – FIRST TO OFFER HIGH SPEED DIGITAL AERIAL PHOTOGRAPHY • 2006 – FIRST TO BRING AERIAL PHOTOS TO THE INTERNET • 2008 – FIRST TO OFFER HD VIDEO • 2009 – TWITTER, FACEBOOK, AND WORDPRESS (BLOG) • 2010 – FIRST TO OFFER AERIAL HD VIDEO FOR REAL ESTATE IN PEI • 2012 – YouTube Channel hits 300 Video Online, and over 300,000 views. Michael Obtains his CRS, ABR, and ePro Certifications. Point2 syndicates listings to over 350 websites. Social media now includes LinkedIn, Facebook YouTube, Facebook, YouTube Wordpress, Wordpress and more more. Kijiji advertising increased increased. National Ad campaigns increased increased. • 2013 - On CBC TV and Radio three times with coverage of several properties. Copyright © 2008 Century 21 Real Estate LLC. All rights reserved. Michael’s Listings now Syndicated to over 350 Websites. In addition to the already alread e existing isting 60+ in ho house. se Copyright © 2008 Century 21 Real Estate LLC. All rights reserved. Marketing Plan • • • • • • • List your property on our company website including a virtual tour, slide show and photos of your home. Exposure with live video on michaelshomesHD.com Internet marketing. Have your listing posted to other real estate search websites that receive millions of visitors. Send out electronic notices about your home i.e., eNewsletters and eCards Michael’s eCards. Michael s weekly newsletter newsletter, YouTube subscribers subscribers, Twitter Twitter, My Blogs. Provide local advertising through The Journal and The Guardian. Leverage the CENTURY 21® Global Referral Network to access leads from around the world. Copyright © 2008 Century 21 Real Estate LLC. All rights reserved. Marketing Plan, Continued • Introduce other unique marketing techniques appropriate for your property. – Enhanced listing display on Realtor.ca site to make your property stand out with professional photos. – Video/virtual tour on YouTube.com, MySpace.com, LiveVideo.com. – Offer special Century 21/Centum Mortgage financing options. We are the only one in Summerside with a full time in house mortgage broker. – Other special promotions. – Feature your property on my personal websites. I have more then anyone. – Place Pl property t on Craig’s C i ’ Li Listt and d other th online li classified l ifi d websites b it ffor maximum exposure. Copyright © 2008 Century 21 Real Estate LLC. All rights reserved. Marketing Plan, Continued (Internet Presence) • • • • • • • • • • • • • • 18mckenna.com 3stacy com 3stacy.com 708strang.com 80stacy.com apartmentbrokers ca apartmentbrokers.ca bellavitapei.com c21ici.com c21pei com c21pei.com cableheadeast.com flyfreetopei.com greenwichdunes com greenwichdunes.com incomeunit.com investinpei.com michaelpoc nek com michaelpoczynek.com Copyright © 2008 Century 21 Real Estate LLC. All rights reserved. • michaelshomes.com • michealshomes.com michealshomes com • peiaerialphotos.com • peibuy.com • peiproperties.net peiproperties net • poczynek.com • princeedwardislandrealestate.com • renovatio.ca renovatio ca • renovatiobiz.com • sunburycove.com • sunburycoveestates.com sunburycoveestates com • supersmartagent.com • waterfrontmallpei.com • michaelsadvantages.com michaelsadvantages com Marketing Plan, Continued (Internet Presence, Continued) • • • • • • • • • • michaelshomeshd.com michaelshomeshd com 400,000 views, 17 sales/8 months, it’s the source for PEI Real Estate video. 365+ Videos Online. peivideos.com videopei.com videospei.com princeedwardislandvideo.com princeedwardislandvideos.com videomarketingextreme.com extremevideomarketing.com peirealestatevideo.com peirealestatevideos.com Copyright © 2008 Century 21 Real Estate LLC. All rights reserved. Marketing Plan, Continued (Internet Presence, Continued) • A mailing list of almost of over 21,527 21 527 subscribers interested in PEI Real Estate. Some properties that have been on the market for years, have sold in seconds with this tool. Selling a Home is all about market exposure and price. Copyright © 2008 Century 21 Real Estate LLC. All rights reserved. CENTURY 21® National Advertising • • • Multi-million dollar national advertising campaigns Print, television and radio Targeted advertising for Specialty Markets Copyright © 2008 Century 21 Real Estate LLC. All rights reserved. Page 36 CENTURY 21® National Advertising Copyright © 2008 Century 21 Real Estate LLC. All rights reserved. Page 37 CENTURY 21® Global Gl b l R Reach h Worldwide presence Copyright © 2008 Century 21 Real Estate LLC. All rights reserved. • Century21.com international links and websites • CENTURY 21® Global Referral Network • Significant buyer opportunities - with over 8,000 offices and 140,000 sales associates worldwide • Additional buyer y opportunities - with the CENTURY 21® Global Referral Network, an Internet based referral system for broker selection and distribution of referral leads Page 38 Home Buyers • • • • • 97% of all home buyers used the Internet as a tool when searching for a home (2012) (2012). 85% of home buyers are now looking for videos to find properties. 84% of recent home buyers found photos “very useful”* 60% said the same about virtual tours* tours 96% of first time home buyers used the internet as an information source in the home buying process* *2007 NAR Profile of Home Buyers and Sellers Copyright © 2008 Century 21 Real Estate LLC. All rights reserved. **Nielsen-Net Raings.com Page 39 What is the implication? Of Those Buyers Who Used the Internet, Where They First Learned About the Home They Purchased Real Estate Agent Internet Yard Sign The Internet should be leveraged to attract more buyers y Source: 2007 National Association of REALTORS® Profile of Home Buyers and Sellers Copyright © 2008 Century 21 Real Estate LLC. All rights reserved. Page 40 Additional exposure for your listing • • • • • • • • • • • • • • Home Shows all across Canada including Alberta and New Brunswick. Wall Street Journal (Fine Homes) Globe & Mail The Journal, The Guardian Dan’s Dan s Paper – Long Island New York Boston Herald, Boston Globe Ebay Loopnet.com p ((commercial)) ICIWorld (commercial) – I originally setup this system back in the days of dial up modems and no Internet (Bulletin Board Systems). Realtor.ca C i Li t CraigsList.org YouTube.com Kijiji.ca Century 21 Fine Homes and Estates Copyright © 2008 Century 21 Real Estate LLC. All rights reserved. Page 41 Establish Price & Estimate Net: Competitive p Market Analysis y Establishing the perfect price for your home! • • • Recent Sales Current (Active) Listings Expired Listings Copyright © 2008 Century 21 Real Estate LLC. All rights reserved. • How do you stack up against the competition? • What will help your property sell faster? • How much will you have after closing? Page 42 Seller Service Pledge – My Personal Commitment • 21 p points of differentiation – Commitment to service – Agreement between you the seller and my you, CENTURY 21® office. Larger printable versions of this chart may g be found at: MichaelsAdvantages.com Copyright © 2008 Century 21 Real Estate LLC. All rights reserved. Page 43 A Successful Home Sale! Moving Day Removal of Conditions Conditionally Accepted Negotiations Offer Showing Active on the market today Copyright © 2008 Century 21 Real Estate LLC. All rights reserved. Any Questions? I would like to address any concerns or questions you may have at this time. Copyright © 2008 Century 21 Real Estate LLC. All rights reserved. Page 45 Together we will … Sell y your home! Copyright © 2008 Century 21 Real Estate LLC. All rights reserved. Page 46 Put me to work for you! CENTURY 21: The Gold Standard. Copyright © 2008 Century 21 Real Estate LLC. All rights reserved. Page 47 Thank you! For more information on Michael, please visit Li k dI and LinkedIn d add dd as a contact: t t MICHAEL POCZYNEK Century 21 Northumberland (1987) Limited Direct Line: (902)888-8860 Michaelshomes.com, MichaelshomesHD.com, & MichaelsAdvantages.com Copyright © 2008 Century 21 Real Estate LLC. All rights reserved. Page 48 YOUR CHOICE Copyright © 2008 Century 21 Real Estate LLC. All rights reserved. INVESTOR/MARKET VALUE Wholesale Retail Your Price TIME TRIANGLE __ (Investor) -15-20%_$___________________ __(Motivated Buyer)_-10%_$___________________ ___Market_$__________________ _+ 10-20% $___________________ Copyright © 2008 Century 21 Real Estate LLC. All rights reserved. 30 Days______ 90 Days______ 6-12 Months______ 1-3 Years Fuel To Get The Job Done Ed Edmonton t Disneyland 1810 Miles 72.4 Gallons Copyright © 2008 Century 21 Real Estate LLC. All rights reserved. Possible Cost of Waiting 1. Interest rates might go up $ _______________ 2. Their h h house might h b be worth h lless $ _______________ 3. New home might cost more $ _______________ 4. Law of supply and demand $ _______________ 5. Repair and lose money $ _______________ 6. Tax changes $ _______________ 7. Political change $ _______________ 8. Cost of marketing $ _______________ 9 9. Lost opportunity opportunit (specul (speculation tion ie job tr transfer) nsfer) $ _______________ 10. Double house payment $ _______________ 11. $ _______________ Lost in the shuffle? 12. Job stability – Economic conditions Copyright © 2008 Century 21 Real Estate LLC. All rights reserved. $ _______________ FRIEND RE IN THE T E BUSINESS B S ESS You can fire a stranger More objective j advice Privacy Friendship not in jeopardy Money decisions based on YOUR needs, not THEIRS Copyright © 2008 Century 21 Real Estate LLC. All rights reserved. RE A R AND REPAIR A LOSE OSE MONEY O E Never invest a NICKEL Unless y you get g a DIME in return! Copyright © 2008 Century 21 Real Estate LLC. All rights reserved. “CALL-ME-AFTER-THE-HOLIDAYS” HANDLER 1. LESS COMPETITION 2. SERIOUS BUYERS AND TRANSFEREES 3. HAPPY MESS 4 4. BESTAGENTS STILL WORKING Copyright © 2008 Century 21 Real Estate LLC. All rights reserved. 5. SENSTIVE BUYERS MAKE CONVENIENT APPOINTMENTS 6. POSITIONS YOU FOR SPRING MARKET 7 7. “EXTRA MONEY” INCONVENIENCE “EXTRA-MONEY” COMMISSION Which House Would You Sell? 5% % Copyright © 2008 Century 21 Real Estate LLC. All rights reserved. 6% 7% COMMISSION How much would you like to NET? (in your pocket) a) $100,000 at b) $150,000 at 1% commission 10% commission Concern yourself with the NET, not the commission. Copyright © 2008 Century 21 Real Estate LLC. All rights reserved.