Michael Poczynek`s Listing Presentation

Transcription

Michael Poczynek`s Listing Presentation
The “Michael’s Homes” Marketing Advantage Plan
Prince Edward Island’s HIGH DEFINITION Full Time Real Estate Agent
since 1997. Marketing your property Socially and Globally.
Reported on CBC TV
& Radio
Cable Head East $6,950,000.
Presented by:
CRS, CNE, ABR, CIAS, CDPE, ePro, RECS
Century 21 Northumberland (1987) Limited
Direct Line: (902) 888-8860
michaelshomes.com | michaelshomesHD.com | michaelsadvantages.com
Successful Sales Process
1. Introduction ((About Me))
2. Ask a series of questions
3 Preview your home
3.
4. Discuss marketing plan
5. Establish price & estimate net
6. Explain forms & procedures
7. Address your concerns
8. MUTUAL DECISION
25+ Years Experience & Awards
•
I have been involved with the Business of Real Estate (Residential and Commercial) since
I was in my teens
teens. My top PEI sale is a record $4
$4,800,000.
800 000 Top negotiated off Island ideal
in was Ontario $120,000,000. (120 Million).
•
Moved to PEI from Ontario & Licensed in 1997, became Top Earner in Atlantic Canada
2006, and #72 in Canada. More income = more marketing dollars for you. I have won
multiple awards.
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Copyright © 2008 Century 21 Real Estate LLC. All rights reserved.
Masters
M
t
Ruby
R b 2012
CENTURION® Producer 2011
Masters Ruby 2008
Masters Emerald 2007
CENTURION® Producer
2006 Masters Emerald
2005 Masters Ruby
2004 Masters Ruby
2002 Masters
Sil
Silver
Club
Cl b 1999
Page 3
My Credentials - CRS
CRS – Certified Residential Specialist
– The Council of Residential Specialists
awards the CRS designation to
REALTORS® who complete intensive
classroom courses as well as a required
number of transactions; CRSs make up
the top 3% of REALTORS® in the nation.
“Certified Residential Specialist (CRS)
agents have proven record of success—
3X success, in fact. Compared to the
average REALTOR®, CRS agents have
been in the business nearly three times
longer, have three times the number of
annual transactions, and generate three
times the amount of gross sales.”
Copyright © 2008 Century 21 Real Estate LLC. All rights reserved.
Page 4
My Credentials - CNE
CNE – Certified Negotiation
g
Expert
p
– This
course is one of the top new designations in
real estate and is taught nationally by the
Real Estate Negotiation Institute.
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Copyright © 2008 Century 21 Real Estate LLC. All rights reserved.
Competitive Win-Lose Hard Bargaining vs.
vs Collaborative Win-Win
Negotiating
Understand the differences in these two classic approaches and how to
use both approaches to get the best outcome for your client and yourself
Psychology of Buying
Learn how the brain makes purchase decisions and how you can impact
both sides of the brain in the decision making process
P
Persuasion
i
Principles
Pi i l
Scientifically proven persuasion approaches that increase your success
rate at influencing others; includes scripts for real estate negotiation
situations that utilize these proven persuasion approaches
CNE Model and Planning Guide
Learn how to proactively plan your real estate negotiations for success
Case Studies
See how these principles and approaches are applied in real estate
negotiation situations in all kinds of markets
Skill Practice/Role Plays
Get a chance to practice your new skills in a safe environment that will
increase your success in the real world
Group Discussion Topics
Innovative and creative approaches are discussed by small and large
groups that will help take your business to new levels
Page 5
My Credentials - ABR
When you look for an ABR® before you
look for a home, you’ll be served, not sold.
Your interests become their interests. And
you’ll be working with someone who has
gone the extra mile by
g
y completing
g
specialized training in delivering the best in
buyer-representation services. Plus, a
REALTOR® who has an ABR®
Designation also has an established track
record with proven experience in
record,
representing the concerns of home buyers.
The ABR® Designation is awarded through
the Real Estate Buyer’s Agent Council, or
REBAC, which was founded in 1988 to
promote superior buyer-representation
skills and services. REBAC is an affiliate of
the National Association of REALTORS®
(NAR).
Copyright © 2008 Century 21 Real Estate LLC. All rights reserved.
Page 6
My Credentials - ePro
The e-PRO® advantage. Build your
Business online.
e-PRO
e
PRO® certification shows consumers that
you are willing to go the extra mile to provide
the most up-to-date and sophisticated
service, and truly be a successful agent.
Applying advanced technologies and social
media strategies to your business plan
expands your capabilities, increases your
reach, and builds trust with your customers.
Copyright © 2008 Century 21 Real Estate LLC. All rights reserved.
Page 7
My Credentials – CIAS and CDPE
CIAS: Certified Investor Agent Specialist
Specialist. A
Certified Investor Agent Specialist™ (CIAS)
finds, creates, and closes with residential real
estate investors with the knowledge and tools
earned through
g comprehensive education and
experience. CIAS-designated agents can
streamline the process of real estate investment
to increase returns for investor clients.
CDPE: Certified Distressed Property Expert.
A Certified Distressed Property Expert® (CDPE)
has a thorough understanding of complex issues
in today
today’s
s turbulent real estate industry and
knowledge of foreclosure avoidance options
available to homeowners. CDPEs can provide
solutions, specifically short sales, for
homeowners facing market hardships.
Copyright © 2008 Century 21 Real Estate LLC. All rights reserved.
Page 8
My Professional Experience
•
A marketing and advertising expert specializing in Real Estate.
•
Always in the lead of innovation including
professional digital photography,
photography aerials,
aerials
videos, Internet, Social Media, Blogs, E-mail lists, Weekly
Newsletters, and more.
•
The first and largest web presence
in Prince Edward Island since 1997.
•
My background is sales, technology, advertising,
marketing,
k ti
and
db
business.
i
Fi
Firstt b
business
i
att 15
15.
Copyright © 2008 Century 21 Real Estate LLC. All rights reserved.
Page 9
CENTURY 21® Northumberland (1987) Limited
•
My company’s strengths
• #1 Office in the Area for Sales
Sales, #1 in Entire Province for Listings
Listings.
• 25 years in business.
• 24 agents, 22 full time. Our agents are the best trained on the Island.
• O
Offices
ces in Summerside,
Su
e s de, Kensington,
e s gto , O
O’Leary,
ea y, a
and
d Borden
o de ((first
st to be see
seen o
off
the bridge).
• Active in community events and charities.
• Coverage from East Point to North Cape, and everywhere in between.
•
Strength of the CENTURY 21 brand
• CENTURY 21® continues to be the most recognized name in real estate*
•
I have been a full time agent for 17 years in PEI.
*Source: 2007 Ad Tracking Study. The survey results are based on 1216 online interviews with a national random sample of adults (ages 25-54) who are equal decision makers and who have bought or sold a
home within the past two years or plan to purchase or sell a home within the next two years. Brand awareness questions are based on a sample of 1216 respondents with a margin of error of +/- 2.4% at 90%
confidence level. The study was conducted between February 19th - October 7th, 2007 by Millward Brown, a leading global market research organization.
Copyright © 2008 Century 21 Real Estate LLC. All rights reserved.
Page 10
A History of Proven Results
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Sold the Waterfront Mall (twice).
Largest sale on MLS - Ever.
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Responsible for some of the
largest sales in Summerside
and on the Island.
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Sold more high end properties “sight unseen” then any agent on the Island.
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Sold properties that have been on the market for “Years” in 24 hours with the help of
my Internet exposure and mailing list of over 21,527 subscribers.
•
Our company has more listings then any company on the Island; including the
Charlottetown firms by a huge margin. We are most likely to get the calls and the
buyers Those who have the listings – control the market
buyers.
market.
Copyright © 2008 Century 21 Real Estate LLC. All rights reserved.
Page 11
Michael in Money Magazine
Copyright © 2008 Century 21 Real Estate LLC. All rights reserved.
Page 12
Michael in the New York Times
Copyright © 2008 Century 21 Real Estate LLC. All rights reserved.
Page 13
Michael in the New York Times (more than twice)
Copyright © 2008 Century 21 Real Estate LLC. All rights reserved.
Page 14
Michael in MoneySense Magazine
Copyright © 2008 Century 21 Real Estate LLC. All rights reserved.
Page 15
Michael in the Media
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CBC Radio
CBC TV Local News
CBC TV National News
All Local Radio Stations
The Journal Front Page (several times)
The Guardian Front Page (several times)
Th Globe
The
Gl b & M
Mailil
And the list goes on and on ..
Search Google.
Copyright © 2008 Century 21 Real Estate LLC. All rights reserved.
Page 16
Get More with CENTURY 21®
Standard Services
• Multiple Listing Service
• Local Advertising
• Yard Sign
• Agent and Office Preview
• Open House
• Required
R
i dP
Property
t Di
Disclosures
l
• Competitive Market Analysis
• Featured on National Website
• Financial Analysis
• Time Analysis
• Tips on Showing
Copyright © 2008 Century 21 Real Estate LLC. All rights reserved.
Customized Services
• National Advertising
• Global Referral Network
• Seller Service Pledge
• Quality Service Survey
• Other Internet Websites
Page 17
Our “Exclusive” Real Estate Book
Century 21 Northumberland
has it very own and exclusive
R lE
Real
Estate
t t Book
B k that
th t only
l
advertises our listings to over
400 locations Island Wide.
Ten’s
Ten
s of Thousands of copies
distributed.
2013 ttargett iis 50
50,000
000 copies
i
Island Wide.
Copyright © 2008 Century 21 Real Estate LLC. All rights reserved.
Page 18
Michael’s “Exclusive” Social Media signage for 2012
New Social Media For Sale
signs, and YouTube signs have
potential purchasers stopping
and taking notice and watching
videos on-site. A 24 hour a day
open house.
Copyright © 2008 Century 21 Real Estate LLC. All rights reserved.
Page 19
The Evolution towards Social Media Marketing.
The world has evolved from Search Engine Centric
to Social Media Centric. This is my focus.
According to Compete PRO data for August 2013:
• 163.4 million American adults visited facebook.com
• 162.5 million American adults visited youtube.com
• 59
59.3
3 million
o visited
s ted blogspot.com
b ogspot co
• 41.2 million visited linkedin.com
• 34.1 million visited twitter.com
• 33.2 million visited wordpress.com
• 33.1 million visited plus.google.com
• 29.6 million visited pinterest.com
• 25.6 million visited instagram.com
• 23.5
23 5 million visited tumblr
tumblr.com
com
Copyright © 2008 Century 21 Real Estate LLC. All rights reserved.
Page 20
Get More with CENTURY 21®
•
Tips on Marketing
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Tips on making house more
saleable (staging). We have
an in house stager
stager.
•
Tips on holding open house
•
Estimate of repairs
•
Security checklist
•
Highlighted expired list
•
Company comparison chart
•
Marketing checklist
Copyright © 2008 Century 21 Real Estate LLC. All rights reserved.
Page 21
M t Recognized
Most
R
i dN
Name iin R
Reall E
Estate
t t
Q “Which of these agencies
g
, if any,
y, is the
most recognized name in real estate?”
S
Source:
2007 Ad T
Tracking
ki St
Study.
d Th
The survey results
lt are bbased
d on 1216 online
li iinterviews
t i
with
ith a national
ti l random
d
sample
l off adults
d lt (ages
(
25 54) who
25-54)
h are equall ddecision
i i makers
k and
d who
h hhave bbought
ht or sold
ld a
home within the past two years or plan to purchase or sell a home within the next two years. Brand awareness questions are based on a sample of 1216 respondents with a margin of error of +/- 2.4% at 90%
confidence level. The study was conducted between February 19th - October 7th, 2007 by Millward Brown, a leading global market research organization.
Copyright © 2008 Century 21 Real Estate LLC. All rights reserved.
Page 22
U
Unsolicited
li it d T
Testimonials
ti
i l (A S
Smallll S
Sample)
l )
"IfyouwantthetopagentontheislandMichaelismychoice.HehasagreatermarketingreachthananyotheragentIhavehadcontactwithandtheabilitytomatchit.His
fee is higher but in the end when he moves your listing where others fail and at a bigger dollar you both win I am very satisfied with Michael'ssperformanceformywifeandI.I
feeishigherbutintheendwhenhemovesyourlistingwhereothersfailandatabiggerdollaryoubothwin.IamverysatisfiedwithMichael
performance for my wife and I I
donotknowofamorecapableandresultsorientedagentinPEI.IhighlyendorseMichaelPoczynek."...ChrisfromQuebec,Canada.
"Havingbeenonyouremailmarketinglistforalmosttwoyears,ImusttakeamomenttocommendyouonyourhighlyprofessionalandinformativeemailsandlinkstoWeb
pageswithpropertydetails....CertainlyyourilluminatingemailshavehelpedacquaintmywifeandmewiththevaluesandvenuesonPEI.Youwillbethefirstpersonwe
contactwhenwecanembarkonoursearchforaPEIretreat."...WhitfromCalifornia,USA.
"Michael
Michael,Youaretoocool.Keepupthegoodwork.
You are too cool Keep up the good work "...Brian,formerCentury21AgentinPEI,nowinAlberta.
Brian former Century 21 Agent in PEI now in Alberta
"Mypropertywasonthemarketfor5yearswithotheragents,Michaellisteditandsolditin1hour! Thankyouforyourhelpandpersonalattention.Youarethefirstrealtor
onPEItomakeadifference.Inthefuture,youwillbetheonlyonewhoIwillaskforhelp."...Rev.Richard,MD,USA
"YoudoniceworkMichaelandarethefirstREAtodothispropertyjustice. Thankyou." ...Richard,FL,USA.
"Michael:Ilikethespeedatwhichyoumove."...Patrick,Lawyer,Alberta.
p
y
,
y ,
"HiMichael, IthoughtitwasveryimpressivetodaywhenmyBlackberrywentoffat11:02withyourweeklynewsletter&thenmyfaxmachine withyourReadDrproperty.I
watchalotofrealestateshowsonTV&it'shardtobelieveanagentinSummersidePEhasabetterwebsite.Comparedtootheragentsyouareyearsaheadofthegame."...
Tyler,Summerside,PE,BusinessMarketing/SalesSpecialist.
"HiMichael: YouarestillbyfarthemostprofessionalagentIhaveevercomeacross.Greatwebandaddisplays."...Rod,Ontario.
"HelloMichael, Thankyousomuchforallyourfinework.WelookforwardtorecommendingyoutoanyoneelsethatwantstofindtheirdreaminPEI.Ifyoueverneedamore
indepthtestimonialforpromotionalorotherreasons,pleasefeelfreetoaskus‐ Itwouldbeapleasure."...Alltheverybest,Marcus&Sophie,BC,Canada.
"Iappreciatedyourquickresponsesandtimelyservicethroughouttheexperience.Yourvideotoursofthehomesareagreatserviceandarealdifferentiator."...Matt,
Montreal,Canada.
"InoticedyourYouTubevideoandamveryimpressedwithyourenthusiasm."...KarenC.,NorthRiver,NS,Canada.
Copyright © 2008 Century 21 Real Estate LLC. All rights reserved.
Page 23
Century 21 Northumberland – Marketing Advantages
Which
Whi
h one off th
these did you
want to give up
(if you use another
th agent)?
t)?
Larger printable versions of this chart may be found at:
MichaelsAdvantages.com
Copyright © 2008 Century 21 Real Estate LLC. All rights reserved.
Page 24
Local Real Estate Company Comparison Chart
Which one of these did you
want to give
i up
(if you use another agent)?
Larger printable versions of this chart may be found at:
MichaelsAdvantages.com
Copyright © 2008 Century 21 Real Estate LLC. All rights reserved.
Page 25
Ask a Series of Questions
1.
When did you first start thinking about selling your home?
2
2.
Where would you like to move?
3.
When would you like to be in your new home?
4.
How long have you lived in your present home?
5.
What improvements have you made to your present home?
6.
If there was one thing that you could change with your present home, what would it be?
7.
What was your original purchase price?
8.
your present
p
mortgage?
g g
What is the balance on y
9.
How did you arrive at your price?
10.
How do you feel about owner financing?
11.
p
to yyou? Price? Timing?
g Convenience?
What is most important
12.
Who else have you been talking to about the sale of your home?
13.
What would it do to your plans if you did not sell?
14.
What major concerns do you have in making a move?
15.
What would I have to do to get your home listed with me today?
Copyright © 2008 Century 21 Real Estate LLC. All rights reserved.
Preview your Home
“Th
“Through
h the
th Eyes
E
off a Buyer!”
B
!”
Copyright © 2008 Century 21 Real Estate LLC. All rights reserved.
The Evolution of Real Estate and Michael’s Firsts
•
1997 – First Agent to have a Website on the Internet and on page 1 of Google most of the time for 14 years.
•
1998 – FIRST TO ADVERTISE OPEN HOUSE IN ADVANCE WITH SIGNAGE
•
1999 – FIRST TO USE DIGITAL PHOTOPGRAPHY
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2000 – FIRST TO OFFER A WEEKLY PEI REAL ESTATE NEWSLETTER
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2001 – FIRST TO OFFER STAGING SERVICE & PROFESSIONAL PICTURES
•
2002 – FIRST TO OFFER HIGH SPEED DIGITAL AERIAL PHOTOGRAPHY
•
2006 – FIRST TO BRING AERIAL PHOTOS TO THE INTERNET
•
2008 – FIRST TO OFFER HD VIDEO
•
2009 – TWITTER, FACEBOOK, AND WORDPRESS (BLOG)
•
2010 – FIRST TO OFFER AERIAL HD VIDEO FOR REAL ESTATE IN PEI
•
2012 – YouTube Channel hits 300 Video Online, and over 300,000 views. Michael Obtains his CRS, ABR, and
ePro Certifications. Point2 syndicates listings to over 350 websites. Social media now includes LinkedIn,
Facebook YouTube,
Facebook,
YouTube Wordpress,
Wordpress and more
more. Kijiji advertising increased
increased. National Ad campaigns increased
increased.
•
2013 - On CBC TV and Radio three times with coverage of several properties.
Copyright © 2008 Century 21 Real Estate LLC. All rights reserved.
Michael’s Listings now Syndicated to over 350 Websites.
In addition to the already
alread e
existing
isting 60+ in ho
house.
se
Copyright © 2008 Century 21 Real Estate LLC. All rights reserved.
Marketing Plan
•
•
•
•
•
•
•
List your property on our company website including a virtual tour, slide
show and photos of your home.
Exposure with live video on michaelshomesHD.com
Internet marketing.
Have your listing posted to other real estate search websites that receive
millions of visitors.
Send out electronic notices about your home i.e., eNewsletters and
eCards Michael’s
eCards.
Michael s weekly newsletter
newsletter, YouTube subscribers
subscribers, Twitter
Twitter, My
Blogs.
Provide local advertising through The Journal and The Guardian.
Leverage the CENTURY 21® Global Referral Network to access leads
from around the world.
Copyright © 2008 Century 21 Real Estate LLC. All rights reserved.
Marketing Plan, Continued
•
Introduce other unique marketing techniques appropriate for your property.
– Enhanced listing display on Realtor.ca site to make your property stand
out with professional photos.
– Video/virtual tour on YouTube.com, MySpace.com, LiveVideo.com.
– Offer special Century 21/Centum Mortgage financing options. We are
the only one in Summerside with a full time in house mortgage broker.
– Other special promotions.
– Feature your property on my personal websites. I have more then
anyone.
– Place
Pl
property
t on Craig’s
C i ’ Li
Listt and
d other
th online
li classified
l
ifi d websites
b it ffor
maximum exposure.
Copyright © 2008 Century 21 Real Estate LLC. All rights reserved.
Marketing Plan, Continued (Internet Presence)
•
•
•
•
•
•
•
•
•
•
•
•
•
•
18mckenna.com
3stacy com
3stacy.com
708strang.com
80stacy.com
apartmentbrokers ca
apartmentbrokers.ca
bellavitapei.com
c21ici.com
c21pei com
c21pei.com
cableheadeast.com
flyfreetopei.com
greenwichdunes com
greenwichdunes.com
incomeunit.com
investinpei.com
michaelpoc nek com
michaelpoczynek.com
Copyright © 2008 Century 21 Real Estate LLC. All rights reserved.
• michaelshomes.com
• michealshomes.com
michealshomes com
• peiaerialphotos.com
• peibuy.com
• peiproperties.net
peiproperties net
• poczynek.com
• princeedwardislandrealestate.com
• renovatio.ca
renovatio ca
• renovatiobiz.com
• sunburycove.com
• sunburycoveestates.com
sunburycoveestates com
• supersmartagent.com
• waterfrontmallpei.com
• michaelsadvantages.com
michaelsadvantages com
Marketing Plan, Continued (Internet Presence, Continued)
•
•
•
•
•
•
•
•
•
•
michaelshomeshd.com
michaelshomeshd
com
400,000 views, 17 sales/8 months,
it’s the source for PEI Real Estate
video. 365+ Videos Online.
peivideos.com
videopei.com
videospei.com
princeedwardislandvideo.com
princeedwardislandvideos.com
videomarketingextreme.com
extremevideomarketing.com
peirealestatevideo.com
peirealestatevideos.com
Copyright © 2008 Century 21 Real Estate LLC. All rights reserved.
Marketing Plan, Continued (Internet Presence, Continued)
•
A mailing list of almost of over 21,527
21 527 subscribers interested in
PEI Real Estate. Some properties that have been on the
market for years, have sold in seconds with this tool.
Selling a Home is all about market exposure and price.
Copyright © 2008 Century 21 Real Estate LLC. All rights reserved.
CENTURY 21® National Advertising
•
•
•
Multi-million dollar national advertising campaigns
Print, television and radio
Targeted advertising for Specialty Markets
Copyright © 2008 Century 21 Real Estate LLC. All rights reserved.
Page 36
CENTURY 21® National Advertising
Copyright © 2008 Century 21 Real Estate LLC. All rights reserved.
Page 37
CENTURY 21® Global
Gl b l R
Reach
h
Worldwide presence
Copyright © 2008 Century 21 Real Estate LLC. All rights reserved.
•
Century21.com
international links and
websites
•
CENTURY 21® Global
Referral Network
•
Significant buyer
opportunities - with over
8,000 offices and 140,000
sales associates worldwide
•
Additional buyer
y
opportunities - with the
CENTURY 21® Global
Referral Network, an
Internet based referral
system for broker selection
and distribution of referral
leads
Page 38
Home Buyers
•
•
•
•
•
97% of all home buyers used the Internet as a tool when searching
for a home (2012)
(2012).
85% of home buyers are now looking for videos to find
properties.
84% of recent home buyers found photos “very useful”*
60% said the same about virtual tours*
tours
96% of first time home buyers used the internet as an information
source in the home buying process*
*2007 NAR Profile of Home Buyers and Sellers
Copyright © 2008 Century 21 Real Estate LLC. All rights reserved.
**Nielsen-Net Raings.com
Page 39
What is the implication?
Of Those Buyers Who Used the Internet, Where They First
Learned About the Home They Purchased
Real Estate Agent
Internet
Yard Sign
The Internet should be leveraged to attract
more buyers
y
Source: 2007 National Association of REALTORS® Profile of Home Buyers and Sellers
Copyright © 2008 Century 21 Real Estate LLC. All rights reserved.
Page 40
Additional exposure for your listing
•
•
•
•
•
•
•
•
•
•
•
•
•
•
Home Shows all across Canada including Alberta and New Brunswick.
Wall Street Journal (Fine Homes)
Globe & Mail
The Journal, The Guardian
Dan’s
Dan
s Paper – Long Island New York
Boston Herald, Boston Globe
Ebay
Loopnet.com
p
((commercial))
ICIWorld (commercial) – I originally setup this system back in the days of dial up
modems and no Internet (Bulletin Board Systems).
Realtor.ca
C i Li t
CraigsList.org
YouTube.com
Kijiji.ca
Century 21 Fine Homes and Estates
Copyright © 2008 Century 21 Real Estate LLC. All rights reserved.
Page 41
Establish Price & Estimate Net: Competitive
p
Market Analysis
y
Establishing the perfect price for your home!
•
•
•
Recent Sales
Current (Active) Listings
Expired Listings
Copyright © 2008 Century 21 Real Estate LLC. All rights reserved.
•
How do you stack up against the
competition?
•
What will help your property sell
faster?
•
How much will you have after closing?
Page 42
Seller Service Pledge – My Personal Commitment
• 21 p
points of differentiation
– Commitment to service
– Agreement between
you the seller and my
you,
CENTURY 21® office.
Larger printable versions of this chart may
g
be found at: MichaelsAdvantages.com
Copyright © 2008 Century 21 Real Estate LLC. All rights reserved.
Page 43
A Successful Home Sale!
Moving Day
Removal of Conditions
Conditionally Accepted
Negotiations
Offer
Showing
Active on the market today
Copyright © 2008 Century 21 Real Estate LLC. All rights reserved.
Any Questions?
I would like to address any
concerns or questions you
may have at this time.
Copyright © 2008 Century 21 Real Estate LLC. All rights reserved.
Page 45
Together we will …
Sell y
your home!
Copyright © 2008 Century 21 Real Estate LLC. All rights reserved.
Page 46
Put me to work for you!
CENTURY 21: The Gold Standard.
Copyright © 2008 Century 21 Real Estate LLC. All rights reserved.
Page 47
Thank you! For more information on Michael, please visit
Li k dI and
LinkedIn
d add
dd as a contact:
t t
MICHAEL POCZYNEK
Century 21 Northumberland (1987) Limited
Direct Line: (902)888-8860
Michaelshomes.com, MichaelshomesHD.com, & MichaelsAdvantages.com
Copyright © 2008 Century 21 Real Estate LLC. All rights reserved.
Page 48
YOUR CHOICE
Copyright © 2008 Century 21 Real Estate LLC. All rights reserved.
INVESTOR/MARKET VALUE
Wholesale
Retail
Your Price
TIME TRIANGLE
__ (Investor) -15-20%_$___________________
__(Motivated Buyer)_-10%_$___________________
___Market_$__________________
_+ 10-20% $___________________
Copyright © 2008 Century 21 Real Estate LLC. All rights reserved.
30 Days______
90 Days______
6-12 Months______
1-3 Years
Fuel To Get The Job Done
Ed
Edmonton
t
Disneyland
1810 Miles
72.4 Gallons
Copyright © 2008 Century 21 Real Estate LLC. All rights reserved.
Possible Cost of Waiting
1.
Interest rates might go up
$ _______________
2.
Their
h h
house might
h b
be worth
h lless
$ _______________
3.
New home might cost more
$ _______________
4.
Law of supply and demand
$ _______________
5.
Repair and lose money
$ _______________
6.
Tax changes
$ _______________
7.
Political change
$ _______________
8.
Cost of marketing
$ _______________
9
9.
Lost opportunity
opportunit (specul
(speculation
tion ie job tr
transfer)
nsfer)
$ _______________
10. Double house payment
$ _______________
11.
$ _______________
Lost in the shuffle?
12. Job stability – Economic conditions
Copyright © 2008 Century 21 Real Estate LLC. All rights reserved.
$ _______________
FRIEND
RE
IN THE
T E BUSINESS
B S ESS

You can fire a stranger

More objective
j
advice

Privacy

Friendship not in jeopardy

Money decisions based on YOUR
needs, not THEIRS
Copyright © 2008 Century 21 Real Estate LLC. All rights reserved.
RE A R AND
REPAIR
A
LOSE
OSE MONEY
O E
Never invest a NICKEL
Unless y
you get
g a DIME in return!
Copyright © 2008 Century 21 Real Estate LLC. All rights reserved.
“CALL-ME-AFTER-THE-HOLIDAYS” HANDLER
1.
LESS COMPETITION
2.
SERIOUS BUYERS AND
TRANSFEREES
3.
HAPPY MESS
4
4.
BESTAGENTS STILL
WORKING
Copyright © 2008 Century 21 Real Estate LLC. All rights reserved.
5.
SENSTIVE BUYERS MAKE
CONVENIENT APPOINTMENTS
6.
POSITIONS YOU FOR SPRING
MARKET
7
7.
“EXTRA MONEY” INCONVENIENCE
“EXTRA-MONEY”
COMMISSION
Which House Would You Sell?
5%
%
Copyright © 2008 Century 21 Real Estate LLC. All rights reserved.
6%
7%
COMMISSION
How much would you like to
NET? (in your pocket)
a) $100,000 at
b) $150,000 at
1% commission
10% commission
Concern yourself with the NET,
not the commission.
Copyright © 2008 Century 21 Real Estate LLC. All rights reserved.