Media Kit - Hotelier Magazine

WHO WE ARE
PRINT • DIGITAL • EVENTS
E stablished in 1 989
MEDIA KIT
2016
WHO WE ARE
For almost half a century, Kostuch Media Limited,
Canada’s leading hospitality publisher, has been
the media solutions provider to Canada’s $72-billion
foodservice and hospitality industry — a one-stop
resource for the most diverse array of media
products, from print to digital to events.
PRINT PROWESS
DIGITAL OFFERINGS
Through our stable of magazine
For readers who want up-to-date news
products, digital offerings and excit-
and late-breaking developments, our
ing events, KML offers advertisers a
websites complement our magazines by
wide spectrum of options from which
offering readers venues where they can
to choose. Whether we’re talking about
source daily news at their fingertips, as
Foodservice and Hospitality, the indus-
it happens, read web-only features, and
try’s leading hospitality publication, read
watch video exclusives with the industry’s
by more than 120,000 industry leaders or
movers and shakers. Additionally, we
Hotelier, circulated to more than 45,000
offer e-newsletters, digital magazines
hotel executives, our magazines engage
and iPad Apps. Our staff is immersed in
readers with thought-provoking stories
social media platforms such as Facebook,
featuring insightful analysis of the key
LinkedIn and Twitter.
trends shaping the industries they serve,
making them the most-trusted sources of
information in their respective fields.
Our talented roster of writers and editors
help us to deliver extensive award-winning content, reflecting a continued commitment to provide the foodservice and
hotel industries with compelling stories
presented in visually appealing awardwinning layouts, ensuring that each issue
is read, referenced and retained for several months. Our vibrant mix of monthly
departments and insightful features
make us a must-read source for all of the
industry’s happenings. Additionally, our
in-depth signature reports such as the
Franchise Report, The Top 100/Top 50
and the Hospitality Market Report offer
unparalleled statistical analysis of the
industry, not available anywhere else.
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2016 MEDIA KIT
ENGAGING EVENTS
For those individuals who prefer
face-to-face networking, KML
produces a series of industry events
where operators and suppliers come together to exchange information, network,
and celebrate achievement. KML offers
a comprehensive lineup of events and
conferences, including the Icons & Innovators Breakfast Series, the Restaurant
Trends and Directions Conference (in
partnership with Technomic) and our renowned and celebrated Pinnacle Awards
luncheon, held annually in December.
The event has become the “Academy
Awards” of the foodservice and hospitality industry.
45,000
READERS
In 2014, Hotelier magazine celebrated its 25th anniversary.
Since debuting in 1989 as a quarterly publication, the magazine
has become the authoritative voice of the dynamic $16.4 billion
hotel industry. Published eight times a year in print, and, also
available in digital format and as an iPad app, Hotelier continues
to define the standard for excellence in trade magazine
publishing, winning several editorial and design awards from
the Canadian Business Press, and earning the industry’s
accolades as its most-read and trusted magazine.
MISSION
65.9 MINUTES
READING TIME
Hotelier boasts a
pass-along readership of
4.4 readers per copy
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2016 MEDIA KIT
Owned and operated by Kostuch
Media Ltd., and a sister publication to
Foodservice and Hospitality, Hotelier’s
mandate is to provide hotel owners and
operators with the essential tools they
need to compete more effectively. To
accomplish this, the magazine draws on
an experienced editorial team based in
Toronto, as well as a stable of freelance
writers and photographers covering
Canada from coast to coast.
In addition to a regular lineup of
columns and departments, Hotelier’s
insightful and thought-provoking features focus on hard-hitting trend analysis
and in-depth statistical coverage as
well as industry-respected signature
reports such as the Franchise Report,
the Buyer’s Guide, the Top 50 Report,
the Hospitality Market Report and
the hugely popular Who Owns What?
poster. Additionally, Hotelier regularly
shines the spotlight on the movers and
shakers of the industry, allowing readers
to learn from their best practices.
It’s within this strong editorial environment
that the industry’s leading manufactures,
hotel brands and service providers
can frame their messages to more than
45,000 readers in the industry.
CIRCULATION
WHO READS HOTELIER
Hotelier prides itself on a targeted approach to circulation. Quality and the value of our
45,000 +
readers
per issue*
readership is the foundation on which to build the desired results of our advertisers and to
effectively reach key decision makers in this dynamic market. The magazine’s comprehensive
79.1 per cent of Hotelier’s
circulation is addressed by
name, not just title**
coverage of the marketplace enables advertisers to reach all market segments where their
products and services are required nationally and regionally.
Geographical Breakdown of Qualified Circulation for March 2015 issue
PROVINCES
TOTAL QUALIFIED
READERS
PER CENT
Newfoundland and Labrador
162
1.6
Prince Edward Island
112
1.1
Nova Scotia
545
5.4
New Brunswick
328
3.3
Quebec
1,071
10.6
Ontario
3,621
36.0
Manitoba
349
3.5
Saskatchewan
409
4.1
Alberta, N.W.T and Nunavut
1,224
12.4
B.C and Yukon
2,094
20.8
Total for Canada
9,935
98.7
United States
125
1.2
Other Foreign
8
0.1
Total Outside Canada
Total Qualified Circulation
133
1.3
10,068
100
12-month life
cycle (greater for
issues featuring
signature Reports and
Supplements)*
66.0 per cent of distribution is
requested by industry personnel
wanting their own copies of the
magazine**
Hotelier magazine offers
expanded readership
to non subscribers,
distributed at major
trade events across
Canada and online readers visiting
hoteliermagazine.com.**
Business/occupation breakout
BUSINESS & INDUSTRY
TOTAL
QUALIFIED
PERCENTAGE
OF TOTAL
CANADA
OUTSIDE
CANADA
7,665
735
-
76.1
7.3
-
7,646
735
-
19
-
61
0.6
55
6
LODGING SERVICES
(including Architects, Designers,
Engineers, Consultants & Associations)
248
2.5
208
40
LODGING EDUCATIONAL
(including Schools, Universities,
Colleges, Government Services,
Libraries & Students)
121
1.2
113
8
LODGING
Hotels, Motels and Resorts
Bed and Breakfast
Other Lodging
LODGING
(multi-unit operations)
LODGING SUPPLIERS
Manufacturers:
Food and Beverage: Brokers, Distributors
Equipment: Dealers/Distributors
Equipment: Manufacturers
OTHERS ALLIED TO THE FIELD
(including restaurants)
Total Qualified Circulation
Per cent
*STARCH READERSHIP STUDY
** PUBLISHERS DATA
42
32
89
76
0.4
0.3
0.9
0.8
41
32
83
63
1
6
13
999
9.9
959
40
10,068
100.0
100
-
9,935
98.7
133
1.3
SOURCE: CCAB STATEMENT FOR THE SIX-MONTH PERIOD ENDED, MARCH 2015
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2016 MEDIA KIT
Hotelier magazine is audited by the
Canadian Circulation Audit Board
(CCAB), a division of BPA Worldwide.
Hotelier has consistently met the “reader
request” eligibility standards as set by
Heritage Canada, which means the
majority of our subscribers ask to receive
their own copy of the magazine.
EDITORIAL CALENDAR
ISSUE
SIGNATURE
REPORTS
TRENDS
SEGMENT
REPORT
OPERATIONS
EQUIPMENT/
TECHNOLOGY
JAN./FEB.
The Franchise Report:
Strategies for Growth
Dual Branding
Resorts &
Lodges
Sales & Marketing
(Social Media Marketing
Strategies)
Custom Apps
MARCH/APRIL
The Buyer’s Guide –
A Primer to Purchasing
Management
Companies
Independents
Success through
Design
Restaurant Dinnerware
MAY
The Canadian Hotel
Investment Issue
JUNE
Sustainability
The Global Report
Boutiques
F&B — From Room
Service to Restaurants
Front-Desk Technology
(CRM’s + More)
JULY/AUGUST
The Top 50 Report
Soft Brands
Select Service
Housekeeping &
Laundry
Uniforms
SEPTEMBER
The Hospitality
Market Report
+ Designer Showcase
Staffing
Mid Scale
Banquets & Catering
In-Room Entertainment
OCT./NOV.
The Who’s Who
Market Almanac Issue
DECEMBER
The Pinnacle Awards
Ad Close: Dec. 7
Material Due: Dec. 17
Ad Close: Feb. 9
Material Due: Feb.19
Ad Close: Apr. 12
Material Due: Apr. 22
Ad Close: May 12
Material Due: May 24
Ad Close: June. 14
Material Due: June. 24
Ad Close: Aug. 11
Material Due: Aug. 22
Ad Close: Sept. 13
Material Due: Sept. 26
Ad Close: Nov. 8
Material Due: Nov. 18
Canadian Hotel Investment Conference
The Who’s Who Market Almanac Issue
+ WOW Poster
Loyalty Programs
ALSO FEATURED REGULARLY:
Checking In | Newsmaker | Profile | Boutique | Icons & Innovators
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2016 MEDIA KIT
Extended Stay
Crisis Management
Amenities
WEB ADVERTISING
@hoteliermagazine.com
The industry’s most comprehensive website, hoteliermagazine.com
is the destination for online stories, videos, podcasts and more.
By advertising on the hoteliermagazine.com website, your company will be strategically situated at
the gateway to all our resources. Position a banner or box ad within this high-traffic, user-friendly
environment for optimum reach to Canada’s hotel industry decision-makers.
❖ DAILY NEWS
AS IT HAPPENS
featuing demos, information and
educational tips on products, techniques
and much more!
WEB AD DIMENSIONS
❖ INDUSTRY WHITE PAPERS
FORMAT
❖ MONTHLY
DIGITAL ISSUES
❖ SIGNATURE REPORTS:
Bite into the industry’s most wellresearched reports, including the
Franchise Report, the Top 50 Report,
and The Hospitality Market Report.
❖ ASK THE EXPERT
ADVERTISING & SPONSORSHIP
OPPORTUNITIES
❖ Site sponsorships
❖ MULTI-MEDIA:
Videos including Hotelier Live! (direct
from the floor of industry tradeshows,
conferences and special events) and
video clips of the popular Icons and
Innovators Breakfast Series featuring
candid one-on-one interviews between
Rosanna Caira, Hotelier’s editor and
publisher, and the industry’s leading
❖ Custom content sponsorship
❖ Video-hosting Sponsorships
hoteliermagazine.com
Home Page
BANNERS
ROTATION
Other features include photo galleries,
Box Ad A, B, C $950/month
reader polls, podcasts, social media,
and editor blogs. Additionally, Hotelier
Contact us for interior website page pricing.
2016 MEDIA KIT
CASL Compliant
Animated GIF or JPEG
Resolution is 72 dpi
❖ Production charges may apply
❖ Additional charges apply for advanced
requirements.
❖ Rates are priced per page, per month,
unless otherwise stated and are subject
to change without notice.
width x pixel height.
❖ Maximum file size is 50KB
$1,500/month
also hosts manufacturer-supplied videos
Box Ads 300 x 250 pixels
❖ All dimensions are measured as pixel
COST:
Banner Ad hotel owners, operators and hoteliers.
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❖ Home-page banners
Banner Ads 728 x 90 pixels
MAKE IT HAPPEN WITH VIDEO
Hotelier Live! connects
you with your customers!
In 2013 KML introduced a video option to its growing stable of marketing products
available to today’s increasingly sophisticated advertisers.
HOTELIER
LIVE!
Why? Today’s consumers are turning more and more to videos to get educated, entertained and informed. Thanks to Apple’s introduction of the fifth-generation iPod in 2005,
billions of people are now accustomed to viewing live streamed events.*
KML gives you the opportunity to deliver your advertising message through the powerful
and growing medium of video.
Consider these facts:
Here are your KML video options:
❖ In 2012 Internet video accounted ❖ Provide a 30- to 60-second video clip for 57% of global consumer web promoting your company or one of traffic. By 2017, Internet video is your product lines and we will promote
projected to comprise 69% of global it on our Buyer’s Guide dedicated consumer web traffic, according to sites at foodserviceworldcom; Cisco Visual Networking Index (VIN)
hotelierworld.com or on our main
❖ More than 10-million people watched a live streamed video of the Beijing Olympics in 2008; by 2010 more than one-billion people watched a live streamed video of the London Summer Olympics.
❖ The number of video-ad views in
December 2013 totalled 35.2 billion, up from 20 billion in June 2013, representing a 76% increase in
just six months.
*SOURCE, INNOVATIONS IN MAGAZINE
MEDIA, 2014 WORLD REPORT.
corporate site at kostuchmedia.com. You can also have our production team video your company represent ative at your offices or on the floor
of the industry’s major tradeshows
and post to one of our websites.
❖ Additionally, Hotelier also hosts
manufacturer-supplied videos
featuring demos, information
and educational tips on products,
techniques and much more!
❖ Sponsor one of our Icons & Innovators Breakfast Series, between editor/
publisher Rosanna Caira and the industry’s leading luminaries, and
have your company logo positioned prominently on the video excerpts from the event, which runs on the magazine’s website.
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2016 MEDIA KIT
For more information on costs
and closing dates, contact our
sales team:
In Canada:
CHERYLL SAN JUAN
[email protected]
STEVE HARTSIAS
[email protected]
MARIA FAMA VIECILI
[email protected]
In the U.S.
WENDY GILCHRIST
[email protected]
E-MARKETING OPTIONS
$1,500
$1,300
In addition to a strong portfolio of print options, KML provides readers
and advertisers with a stable of e-marketing options to help them
communicate their messages. KML provides advertisers with targeted
B2B marketing opportunities featuring a variety of products, including:
NEWSBLAST
E-DIGITAL ISSUE
A weekly newsletter featuring a recap
of the industry’s hottest new stories.
Newsblast is circulated to more than
14,000 F&H and Hotelier subscribers.
Within regular Newsblast, there are three
banner-ad positions, which allow advertisers
to appear in a “news-rich” environment.
An electronic issue of the magazine is sent
out the first week of every month to our
targeted subscriber list. Within an e-digital
issue, one banner position is available.
Define your campaign objectives with
one of our account managers and receive
a tailored plan that puts your marketing
message in front of purchasing influentials.
Contact one of our account managers
directly to enquire about availability.
WEEKLY NEWSBLAST
Banner Ad A Banner Ad B Banner Ad C
Skyscraper A
Skyscraper B
$1,500 per week
$1,200 per week
$1,000 per week
$1,300 per week
$1,100 per week
CUSTOM E-BLAST
The Custom E-blast option is an expansion
of our weekly Newsblast e-newsletter
delivered to the same database. Within
a custom e-blast, advertisers are entitled
to two top banner-ad positions and
featured value-added sponsored content,
including recipes, videos as well as
information on trends and tips hosted on
the advertisers’ website or a third-party
platform.
Limited availability
Cost: $4,500
APP EDITION FOR IPAD
In addition to publishing eight issues a
year, Hotelier magazine is available free
on your iPad. View the entire issue page
by page or jump directly to your regular
favourites, all the departments and features you’ve come to know and love, all at
the tap of a screen.
The Hotelier magazine App is powered by
Transcontinental Printing.
Beyond the standard advertising
platforms and e-marketing, KML
understands that sometimes there is
a need for something more than just an
advertising buy. To meet your needs,
KML offers a variety of sponsorship
options. We welcome discussing these
varied options with you.
NEWSBLAST AD
DIMENSIONS FORMAT:
$1,100
Banner Ad 570 x 100 PIXELS
Skyscraper Ad 160 x 600 PIXELS
FORMAT: JPG or Animated GIF
Production charges apply (Prices available
upon request) Rates for e-marketing are
priced per use, unless otherwise stated and
are subject to change without notice.
All dimensions are measured as pixel width x
pixel height. Resolution is 72 dpi.
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2016 MEDIA KIT
BUYERS GUIDE
ONLINE & PRINT OPTIONS
Streamline your supply needs with more than just a directory
For several years, Hotelier has been publishing a Buyer’s Guide edition as part
of its yearly editorial line-up. The directory features more than 500 industry
suppliers, broken into product categories.
THE OPTIONS: Available online and in print editions
BASIC
FREE
ENHANCED
$395
PREMIUM
$895
BASIC LISTING IN PRINT
ENHANCED LISTING IN PRINT
PREMIUM LISTING IN PRINT
❖ Company name, address, phone
number and website
❖ Colour logo/brand image
❖ Colour logo/brand image
❖ 25-word description
❖ 50-word description
❖ Company name, address, phone
number and website
❖ Company name, address, phone
number and website
❖ Company listed in up to 5
categories
❖ Company listed in up to 15
categories
ENHANCED LISTING ONLINE
PREMIUM LISTING ONLINE
❖ Colour logo/brand image
MICROSITE INCLUDES:
BASIC LISTING ONLINE
❖ Company name, address, phone
number and website
❖ Company listed in two categories
❖ 25-word description
❖ Company name, address, phone
number and website
❖ Link to request more information
❖ Colour logo/brand image
❖ 50-word description
❖ Company name, address,
phone number and website
❖ Link to visit website
❖ Three images of your product/service
❖ Company listed in up to five
categories
❖Images can be changed anytime
❖ Link to request more information
❖ Link to website
GOLD
In addition to the Premium Package,
you’ll also receive hosting of web
catalogues, product/spec sheets for
a total of three to five pieces. Rates
available on request
PLATINUM
In addition to everything in the Gold
package, you also get one video
(already produced, approximately
three to five minutes long). Rates
available on request.
❖ Company listed in up
to 15 categories
THE 2015 BUYER’S GUIDE
THE 2015
BUYER’S
GUIDE
CATEGORIES
LOC International Inc.
MicroFridge/Danby
AMENITIES
Other - Amenities
Canadian Hotel Supply
Hotel Metro
Hotel Technologies
Jagorb International Ltd.
MicroFridge/Danby
Pet on Vacation
SOCAN
Tag Umbrella, division of Tag Products
Bathrobes
George Courey Inc.
Majestic International
Marina Textiles Inc.
Candles
Malaspina Soap Factory Inc.
Mega-Lab Foodservice
Neo-Image Candlelight Ltd.
Chocolates & Confectionary Products
David Roberts Food
Maximillien & Company
Nestlé Professional
Clocks
Sunbeam Hospitality/Jarden Corp.
Hotel Technologies
Hairdryers
Andis Company
Hotelevision Canada Ltd.
Sunbeam Hospitality/Jarden Corp.
Sysco Guest Supply Canada Inc.
Hardware for Guestrooms
Netversity Solutions
Syscan-Id
Ice Buckets
Browne Foodservice
Lancaster Colony Commercial Products
Universal Marketing Ltd.
In-room Coffee & Tea
Browne Foodservice
Georgia-Pacific Professional
JustSteph Sales Inc.
Kienna Coffee Roasters
Kraft Foodservice
Mother Parkers Tea & Coffee Inc.
Muldoon’s Own Hand Roasted Coffee
Nestlé Professional
Starbucks Coffee Canada
Unisource Canada Inc.
Van Houtte (GMCR Canada Holding Inc.)
Irons
Sunbeam Hospitality/Jarden Corp.
Minibars
Bartech Technology & Design
Dometic
hoteliermagazine.com
For more information contact our sales department.
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2016 MEDIA KIT
Soap, Shampoo & Dispensers
Dispenser Amenities Inc.
Ecolab
Flexo Products Ltd.
JRS Amenities Ltd.
Malaspina Soap Factory Inc.
SCA Tissue
Swisssol Inc. Creative Body Care
Sysco Guest Supply Canada Inc.
True North Hospitality
Unisource Canada Inc.
Waste Not Basket
Waste Baskets
JRS Amenities Ltd.
Waste Not Basket
BATHROOM
Bathroom Dispensers
Cascades Tissue Group
Dispenser Amenities Inc.
Ecolab
Georgia-Pacific Professional
SCA Tissue
Swisssol Inc. Creative Body Care
Vend Rite Systems
Bathroom Fixtures
ACO Systems
Andis Company
BrassCraft
Delta Faucet/Masco Canada
Firma Bath Furniture
Great Grabz Design Emporium
Grohe Canada Inc.
Jalco
Kohler
MGS
Symmons Industries Inc.
THG U.S.A.
Toto U.S.A. Inc.
Villeroy & Boch
Mirrors
Bethel International
Electric Mirror
Hospitality Needs Inc.
JustSteph Sales Inc.
Kartners Bathroom Accessories
(The) Last Touch
PI Fine Art
Seura Inc.
Plumbing
ACO Systems
BrassCraft
Cifial U.S.A.
Grohe Canada Inc.
Hansgrohe U.S.A.
Jalco
THG U.S.A.
Zurn Industries Ltd.
Shower Heads & Faucets
Bridgewater International
Cifial U.S.A.
Delta Faucet/Masco Canada
Hansgrohe U.S.A.
Opella LLC
T&S Brass and Bronze
Tissues & Paper Products
Cascades Tissue Group
Georgia-Pacific Professional
Kimberly-Clark Inc.
Kruger Products L.P.
SCA Tissue
Unisource Canada Inc.
Towels
4M Trading Company
Eden Textile
Flexo Products Ltd.
George Courey Inc.
JostCo Textiles International
Majestic International
Marina Textiles Inc.
Roberta Uniforms & Textile
Standard Textile Company Inc.
Sysco Guest Supply Canada Inc.
Trilium Textiles Inc.
True North Hospitality
BEDS & BEDDING
Bed Frames
Bum Contract Indoor & Outdoor Furniture
Aaram Inc./Hypnos Canada
King Koil Sleep Products
Leda Furniture
Meubles Saint Damase
Restwell Sleep Products
Serta Mattress Company
Simmons Canada Inc.
Tempur Sealy International
(Canadian Division)
Beds - Roll-away/Sofa
Nationwide Hotel Supply Inc.
Restwell Sleep Products
Serta Mattress Company
Simmons Canada Inc.
Blankets & Comforters
George Courey Inc.
GIII Ltd
Marina Textiles Inc.
Northern Feather Canada
Stamina Fibre
Superior Quilting Ltd.
United Feather & Down
Cribs
Foundations Worldwide Inc.
Molly Magee
Duvets
Eden Textile
George Courey Inc.
Restwell Sleep Products
Rocky Mountain Down and Feather
Superior Quilting Ltd.
World Wide Iozza Ltd.
Linens
4M Trading Company
Alsco Linen Canada
Caber Sure Fit Ltd.
Canadian Down & Feather Company Inc.
Canadian Hotel Supply
Eden Textile
Fabric Innovations
George Courey Inc.
GIII Ltd
JostCo Textiles International
Lieberman Tranchemontagne Inc.
Marina Textiles Inc.
Northern Feather Canada
Protect-A-Bed
Rocky Mountain Down and Feather
Standard Textile Company Inc.
Superior Quilting Ltd.
Sysco Guest Supply Canada Inc.
Trilium Textiles Inc.
True North Hospitality
Unisource Canada Inc.
Winsham Fabrik Canada Ltd.
MARCH/APRIL 2015 HOTELIER
23
EVENT SPONSORSHIPS
Connect face to face with the
industry’s leading influencers
PINNACLE
SPONSORSHIPS:
Kostuch Media brings together an outstanding number
of industry professionals with their peers, prospects and
potential partners through a series of prestigious events
throughout the year.
Platinum
Gold
Silver
Bronze
Awards
MAKE AN IMPACT THROUGH SPONSORSHIPS
As a sponsor, you’ll have the opportunity to engage with the proud winners and
attendees of our awards programs, as well as those who look to them for inspiration.
Your participation as an event sponsor buys you more than brand exposure; it affords
you the unique opportunity to interact with your prospects in person, foster genuine
relationships, sow the seeds for future development, showcase your products and stand
$20,000
$10,000
$7,500
$5,000
$4,500
FRIEND OF THE PINNACLES
$1,500
Award Sponsorship
Categories
out from the crowd. Review these partnership opportunities as strategic enhancements to
Hotelier categories include:
your advertising and marketing activities.
Company of the Year - National
Company of the Year - Regional
Hotelier of the Year
Supplier of the Year
THE GREEN AWARDS
For more than five years, Kostuch Media
Limited has been presenting awards to
restaurant and hotel companies that have
made greening a cornerstone of their
$72-billion foodservice and hospitality industry. This annual event brings
together close to 600 of the industry’s top
executives to network, exchange ideas
and celebrate the accomplishments and
ICONS & INNOVATORS
achievements of stellar restaurant and
BREAKFAST SERIES
The Icons & Innovators Breakfast Series
features one-on-one conversations between editor/publisher Rosanna Caira and
industry luminaries. Find out how these
personalities started their business and
learn their secrets of success.
9
$1,500
2016 MEDIA KIT
Launched in 1988, the
“Oscars” of the dynamic
Gold$5,000
Silver$3,500
Bronze$1,500
$8,500
$6,500
$4,500
$2,500
HELD ANNUALLY
IN DECEMBER
Pinnacle Awards are the
companies’ operating principles.
Presenting
Gold
Silver
Bronze
Friends
of KML THE PINNACLE
AWARDS
ICONS
hotel operators and suppliers.
Since its inception, the Pinnacle Awards
has honoured a diverse group of industry leaders for their continued success
and achievement. Winners have been
recognized for their leadership, innovation,
entrepreneurial spirit as well as for
2014
innovators
&
significant contributions to the industry
and their communities.
Foodservice and Hospitality
categories include:
Company of the Year National/Regional
Independent Restaurateur of the Year
Chef of the Year
Supplier of the Year
+ The Rosanna Caira Lifetime
Achievement Award, presented
annually to a longstanding achiever in
the foodservice or lodging industry.
2016 MAGAZINE AD RATES
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$3,875
1/3 DPS
$3,780
$3,685
$3,680
$3,405
1/4 DPS
$3,250
$3,330
$3,085
$2,930
$665
$610
$555
$515
❖ Polybag Onserts
❖ Tip On’s • Blow In’s
❖ Belly Bands
❖ Cover Wraps
❖ Bookmarks
❖ Tabs
❖ Reprints
❖ Advertorial Supplements
❖ New Product Launch
SHOWCASE
GOLD PAGE
*RATES LISTED ARE IN CANADIAN DOLLARS/ GROSS AND ARE SUBJECT TO CHANGE WITHOUT NOTICE.
10
2016 MEDIA KIT
❖ Special Cover Treatments
❖ Gatefolds
MARKETING OPTIONS
HOTEL SHOWCASE
This regular section is an affordable and cost-effective way to reach the
key decision makers in Canada’s hospitality industry. Hotel Showcase
Showcase
HOTEL
³3OHDVH+DYHD6HDW´
Leaders in Hospitality Furniture for
over 26 Years
allows a company to introduce new products, announce special sales
offers, advertise its website, or spread the word about any aspect
of its products and services. Whether you choose a one-time Hotel
Before
Showcase unit or build frequency through a regular installment, Hotel
After
Buy more
time with your
capital: renew.
Showcase allows you to build national recognition for your products.
COST:
1x rate
$665
3x rate
$610
6x rate
$555
12x rate
$515
1-800-523-9448
[email protected]
www.theRefinishingTouch.com
TO
ADVERTISE
HERE
CONTACT
Brenda James
(416) 447-0888 EXT. 271
[email protected]
GOLD PAGES
Published regularly in Hotelier magazine, the Gold Pages are designed
for small to mid-sized advertisers looking to reach our audience of
more than 45,000 readers within a low-cost, high-impact environment.
hoteliermagazine.com
MARCH/APRIL 2013 HOTELIER
COST: $310
THE WHO OWNS WHAT? POSTER
71
SPECIAL PULL-OUT
hoteliermagazine.com
The Oct./Nov. issue features the hugely popular “Who Owns What?”
poster, which provides readers with the most comprehensive and
accurate snapshot of the Canadian hotel landscape, delineating the
complicated and complex ownership structure in the industry.
T H E
M A G A Z I N E
F O R
H O T E L
E X E C U T I V E S // O C T O B E R / N O V E M B E R
2 0 1 4
$ 5 0
Polybagged with Hotelier magazine’s Oct./Nov. issue, a supplier’s logo
and web address on the poster provide recognition year round. Limited
exclusive category positions are available.
WHO OWNS WHAT? • WHO MANAGES WHAT? • WHO FRANCHISES WHAT?
Hotelier’s annual “Who Owns What?” poster delineates and
demystifies the complex hotel landscape
11
2016 MEDIA KIT
WHO WE
ARE
TERMS
AND
CONDITIONS
❖Publisher reserves the right to revise
❖ Inserts: Rates are available upon
❖ In the event of a conflict with policies
advertising rates on insertion orders
request. All inserts are subject to
covered within the insertion order, the
should the advertiser change the
approval by the publisher well in
publisher is not bound by any conditions,
agreed-upon frequency or ad sizes
advance of publication.
printed or otherwise, appearing on
contracts or copy instructions. The
contained within the agreement.
❖ The advertiser and advertising
❖ Insertion Orders and production
agency assume full liability for all
charges are invoiced at time of
content of advertisements (including
magazine printing, unless
text, representation and illustrations)
otherwise stated.
and are solely responsible for any
related claims against the publisher.
insertion order.
❖ The publisher reserves the right to
add the word(s) “advertisement” or
“advertorial” to the top of pages or
❖ Cancellation of insertion orders must be
received in writing 30 days in advance
of issue closing date or be subject to
paid/sponsored content, if the ad could
be confused with Kostuch Media Ltd.
editorial content.
a charge. Verbal agreements are not
recognized by the publisher.
❖ The advertiser and advertising agency
agree that Kostuch Media Ltd. shall be
under no liability in the event of failure to
insert any advertisement, for any cause.
12
2016 MEDIA KIT
publish an ad for any reason.
❖ Commissions, discount payments cash
discounts: Two per cent on net (after
agency commission) if payment is
received within 10 days of invoice date.
❖ Display and Online Ads or other materials
will not be placed without a signed
publisher reserves the right to not
Publisher reserves the right to cancel
future insertions for advertisers with
outstanding invoices. Payment should
be made in Canadian funds, or equivalent
funds, at the rate of exchange prevailing
at the time of payment.
PRODUCTION
GUIDELINES
❖The publication is printed through a four-colour process. The publisher does not assume the printing costs of using a fifth colour. Every attempt is made to verify the supplied file against the supplied hard copy proof however, Kostuch Media Ltd. does not accept responsibility for material content or colour.
❖ Digital files not provided to specification will be subject to production charges. Production charges apply to all revisions made to existing ads and to new ads created in-house:
❖ When requesting ad assembly, please keep in mind production equipment is not calibrated to match, recreate
or determine correct colour. The publisher does not accept liability for specific colour usage in ads assembled by our production team.
❖ All shipping expenses are the responsibility of the advertiser. Hard copy proofs will only be returned to the advertiser after publication has been printed and upon client request.
❖ Publication is trimmed to the tail, thus any binding lips or jogging will be to the bottom of the publication (tail).
MATERIAL SUBMISSION
In order to ensure that an ad is
produced to specifications, please
ensure production guidelines are
followed.
All hard copy proofs must be delivered and
charges prepaid to:
Kostuch Media Limited
23 Lesmill Rd., Suite 101
Toronto, Ont.
M3B 3P6
Attention: Derek Rae, Multimedia Manager
All pre-printed inserts must be delivered
and charges prepaid to:
Transcontinental LGM Graphics
737 Moray St.
Winnipeg, Man.,
R3J 3S9
Attention: Brian Paterson
[Mark cartons with magazine name, issue
date, advertiser name and quantity.]
DIGITAL SUBMISSIONS
PDF /X-1a:2001, or a generic PDF created
to KML specifications
sent online using Hightail at
https://dropbox.hightail.com/
KostuchMediaLtd
For further information contact:
Derek Rae, Multimedia Manager
(416) 447-0888 ext. 274
[email protected]
13
2016 MEDIA KIT
AD SPECS
AD SIZE
BLEED
TRIM
8.375” x 11.125”
8.125” x 10.875”
2/3 PAGE HORIZONTAL
8.375” x 7.25”
8.125” x 7”
2/3 PAGE VERTICAL
5.5” x 11.125”
5.25” x 10.875”
1/2 ISLAND
Not applicable
4.625” x 7.5”
1/2 PAGE HORIZONTAL
8.375” x 5.75”
8.125” x 5.5”
4.125” x 11.125”
4” x 10.875”
8.375” x 3.25”
8.125” x 3.5”
3.125” x 11.125”
2.875” x 10.875”
1/3 SQUARE
Not applicable
4.625” x 4.625”
1/4 PAGE HORIZONTAL
8.375” x 3.25”
8.125” x 3”
1/4 PAGE VERTICAL
Not applicable
3.375” x 4.875”
IFC/IBC
8.375” x 11.125”
8.125” x 10.875”
OBC
8.375” x 11.125”
8.125” x 10.875”
DPS
16.5” x 11.125”
16.25” x 10.875”
2/3 DPS
16.5” x 7.25”
16.25” x 7”
1/2 DPS
16.5” x 5.75”
16.25” x 5.5”
1/3 DPS
16.5” x 3.75”
16.25” x 3.5”
1/4 DPS
16.5” x 2.75”
16.25” x 2.5”
HOTEL SHOWCASE
Not applicable
2.25” x 4.5”
GOLD PAGE
Not applicable
3.5” x 1.35”
FULL PAGE
1/2 PAGE VERTICAL
1/3 PAGE HORIZONTAL
1/3 PAGE VERTICAL
14
2016 MEDIA KIT
NOTE
❖ All critical matter must be kept within
the trim dimensions. Please allow
.25” on each side for type safety
for bleed ads only
❖ Keep crop marks out of bleed areas
DIGITAL SUBMISSONS:
PDF/X-1a:2001, or a generic PDF created
to Kostuch Media Ltd. specifications
send online using Hightail at
https://dropbox:hightail.com/
Kostuch Media Ltd
For further information contact:
Derek Rae, Multimedia Manager
(416) 447-0888 ext. 274
or email [email protected]
KML does not accept responsibility for
material content, or colour trapping
issues. Production charges apply for
material not to spec or for alterations.
WHO WE ARE
HOTELIER
ADVISORY BOARD
GEOFFREY
ALLAN
General Manager
Project Capital
Management Hotels
CHRISTIANE
GERMAIN
Co-President
Groupe Germain
Hospitalité
LYLE HALL
Managing Director
HLT Advisory
RYAN MURRAY
Director of
Operations
Harbour House
Hotel — Niagara’s
Finest Inns
15
2016 MEDIA KIT
SCOTT
ALLISON
Vice-President
Marriott Hotels
Canada
MICHAEL
HAYWOOD
President
The Haywood
Group
STEPHEN
RENARD
President
Renard International
Hospitality & Search
Consultants
ANTHONY
COHEN
President & CEO
Cresent Hotels —
Global Edge
Investment
ANNE LARCADE
DREW COLES
President & CEO
Innvest REIT
DAVID LARONE
President & CEO
Sequel Hotels
& Resorts
Managing Director
PKF Consulting
BILL STONE
CHARLES
SUDDABY
Executive VicePresident
CBRE
Vice-President
Cushman &
Wakefield Ltd. —
Hospitality &
Gaming Group
DAVID
McMILLIAN
President
Axis Hospitality
International
WHOIN
WE
ARE
GET
TOUCH
KOSTUCH
MEDIA
LIMITED
ROSANNA CAIRA
[email protected]
editor & publisher
ext 224
AMY BOSTOCK
[email protected]
managing editor
ext 236
DEREK RAE
[email protected]
multimedia manager
ext 274
MEGAN O’BRIEN
[email protected]
digital content manager
ext 226
WENDY GILCHRIST
[email protected]
senior account manager, U.S.A.
978-689-0230
STEVE HARTSIAS
[email protected]
account manager
ext 279
23 Lesmill Rd., Suite 101
Toronto, ON M3B 3P6
P 416 447 0888
F 416 447 5333
kostuchmedia.com
foodserviceandhospitality.com
hoteliermagazine.com
foodserviceworld.com
hotelierworld.com
@hoteliermag
JACKIE SLOAT-SPENCER
[email protected]
associate editor
ext 256
MARGARET MOORE
[email protected]
art director
MARIA FAMA VIECILI
[email protected]
account manager
ext 238
hoteliermagazine
Kostuch Media Ltd.
DANIELLE SCHALK
[email protected]
editorial assistant
ext 269
DANIELA PRICOIU
[email protected]
accounting
ext 235
16
2016 MEDIA KIT
COURTNEY JENKINS
[email protected]
graphic designer
ext 249
CHERYLL SAN JUAN
[email protected]
account manager
ext 271
Kostuch Media Ltd.