portfolio - edoardovigna.com
Transcription
portfolio - edoardovigna.com
Gr a p hic De s ign P ORTF OLIO [ works by ] Ed oa r d o Vigna EDOARDO VIGNA_GRAPHIC DESIGNER Born in Rome on April 12th 1992, I studied in a scientific oriented high school in Italy, graduating in 2010. I have always been fond of fantastic movies, great videogames, comic books, travels: anything that animated my mind. Ever since I was a child I have had a keen creativity that I expressed through drawings first, and graphic designs afterwards. In 2011 I enrolled at Istituto Europeo di Design (European Design Institute) choosing graphic design as course of study, the subject that closely met my skills and creative thought, finally graduating in 2014 with the highest honors. Three moths later I started an internship as junior graphic designer at typographic company Graf Italia Srl in Rome: I learned how to use printing techniques, different types of paper and pantone color properties; how to carefully set projects for special procedures and realized brand identities for hotels and restaurants. In 2015 I became an intern at tv news corporation Sky Tg24, owned by Sky Italia (part of Sky Plc), becoming regular graphic designer after six months. Working with the continuous streaming news was very challenging and stimulating, the times were limited and everything had to be accurate and eligible for the audience. The department mostly produced detailed maps, infographics (sometimes animated) and composite images in order to enrich the channel database and produce resources for the journalists to use. 6 editorial graphics 38 brand identity 74 advertising CONTACTS about [email protected] cell_+39 327 8370960 web_edoardovigna.com facebook_edo.vigna twitter_@edo_vi behance_edo v 90 index interface design 110 infographics 128 tv channel identity 8 editorial graphics projects * are school projects Journey to the Center of the Earth* 28 Cinitalia magazine* 9 LINEA AURA COLLECTION Journey to the Center of the Earth intro This editorial assignment was my graduation project for the graphic design class at IED. Commissioned by Armando Curcio Editore, it required the design of a volume for the “Linea Aurea” collection. This work commemorated, through a reissue, the very first pubblication of one of the greatest adventure novels of all time: Journey to the Center of the Earth, by the visionary and acclaimed french writer Jules Verne. The author is considered the father of XX century science fiction and of the “lost world” genre. Printing of the volume would be limited at 499 tomes and sold only by reservation. The target is high profile users, age from 40 to 60: people who already know and love the book and the author and want to rediscover one of the most famous and translated fantasy novels in the world, revamped with a modern and elegant design, making the book a prestigious and collectible item. The tome had to have an editorial style that understood the classical antiquity and importance of the work, a legacy that is part of the global narrative. 10 Editorial graphics_Project 1: Journey to the Center of the Earth AN ADVENTURE JOURNAL The design of the book was first based on the concept of a journal: recreating notes, hand-drawn illustrations, real objects, photographs, all using a visual style close to the XX century (year of the writing and pubblication of the book, and also where the fiction takes place), as if everything was really reported by the main character of the narration, the young Axel. The page layout is based on scientific magazines of that time in the lines, typefaces, grid structure, subtitles and notes. Graphic illustrations of the book’s characters and places serve as an introduction to the novel, in a steampunk style, and are sided with a short description of the rapresented subjects. The cover is in the same style of the illustrations; the typefaces, the glyphs and the ribbon are also from the Victorian age. 11 12 Editorial graphics_Project 1: Journey to the Center of the Earth 13 14 Editorial graphics_Project 1: Journey to the Center of the Earth 15 16 Editorial graphics_Project 1: Journey to the Center of the Earth COLLAGE BOOK The second style is the one that was accepted and translated into the final project, and was developed in teamwork. It is based on the collage technique for the opening images of some chapters (designed by one of the other teammates), while the page layout is the same as the first design, but rearranged to make it more contemporary and light. The collage, a technique of art production that significantly rose in the early 20th century, reconnects to the historic and classical feeling of the book. In the chapters where the characters travel a map is shown, based on two major locations: the surface of the Earth, limited to Europe, and the center of the Earth. In this case, having to rapresent a fictional place born from Verne’s fantasy, the map is drawn from scratch. The Europe map is based on real topographies of that time, made less outdated with graphical depictions. The map doesn’t appear in its whole, but is enlarged end centered on the place, moving around tracking the character’s adventure. 17 18 Editorial graphics_Project 1: Journey to the Center of the Earth 19 20 Editorial graphics_Project 1: Journey to the Center of the Earth 21 Editorial graphics_Project 1: Journey to the Center of the Earth 23 Ecco la mascella inferiore del medioevo daga LETTERING & COLLAGE D I N OT HE R I U M NAL E arma ESSERE STATO SE NON DEL PIÙ m e gaterio n punto brillare all’estre mità Vidi u mila piedi, si tre Lunedì 1° Luglio: C RO N O M ET RO : go un Ore 8:17 minuti qua va in un giga di asforma ntes bo si tr co c tu he c an no ch i pherkad γ del mattino. η β BAROMETRO kochab ζ ε Pollici 29,7 linee 42. yildun E ra α te ll a p ri va . as E ST - S UD - E ST Termometro: 6°. δ polaris un DIREZIONE: Ecco un femore che non può grande di questi animali, del spagna . ale Other typical elements are notes and boxes. The notes are the same as the original script from Jules Verne and use a classic style based on old books; the boxes are added to deepen various peculiar objects or concepts that Verne cites during the narration. PUG SA K N USSE M M Ecco i molari del URA di o gni e, s sc i n til econ re Another category is based on the opening chapters’ collage, using the same structure, textures and typefaces. They refer to objects or events of the narration, often written next to the subject. The shapes and color range are the same for every artwork. CINT RUNE The visual elements in the novel have different graphic styles. One is characterized by lettering works together with one or more pictures in black and white; the typefaces, glyphs, images and textures are still based on the XX century. MASTODONTE di qu el l 22 lio, d o i m i e i c a l c o li , d o v ev a e s s r e ß d e l l ’ O r e sa Mi no 24 Editorial graphics_Project 1: Journey to the Center of the Earth 25 26 Editorial graphics_Project 1: Journey to the Center of the Earth 27 29 CHINA-ITALY MAGAZINE Cinitalia magazine intro This fictional paper magazine is about the cultural meeting between China and Italy. The various articles develop several topics and are divided into sections. The editorial project has a stylish, neat and contemporary tone. An artwork opens each article and other visual elements enrich the reading. The articles are both in Italian and Chinese (both simulated). The logotype in Italian uses a realaborated typefaces that reminds of the chinese ideograms and brush drawings. The Chinese logotype stands on a side strap based on a chinese bookmark, on which the nuber of the magazine also appears. The back cover reproduces the articles’ topics using a texture basend on the inside artworks. For each section a pictogram was drawn based on a single element from the opening picture. 30 Editorial graphics_Project 2: Cinitalia magazine 31 Grafica editoriale_Progetto 2: Cinitalia 33 Grafica editoriale_Progetto 2: Cinitalia 35 Grafica editoriale_Progetto 2: Cinitalia 37 40 Mextrà* * are school projects brand itentity 40 projects Romeo 40 Grand Hotel Palace 41 EXTRA-MISTRÀ The design brief was to develop the brand identity for the new mistrà produced by fictional winery Distilleria Ferraro SpA: Mextrà. The anisette liquor in Italy is perceived as something from old times, being a product of the rural tradition, and also thanks to the current graphic designs, rather dated and traditionalist. The winery wants to revive the liquor using a decisive and contemporary comunication to appeal younger people and widen the target audience. The label, bottle, packaging and advertising must make Mextrà a succesful brand. Mextrà intro The visual identity of the brand is essential, smart and elegant. Iconic elements are the texture, the hexagonal shape and the pictograms and colors associated with three different flavours (classic aniseed, coffee and mint) that differenciate the bottles and the packaging. The communication is based on the typeface, texture, geometric shapes and the azure color of the classic poduct alongside evocative scenes of the liquor and settings where people may drink it like parties, bars and refined nights. 42 Brand identity_Project 1: Mextrà 43 9 44 Brand identity_Project 1: Mextrà 45 46 Brand identity_Project 1: Mextrà 47 48 Brand identity_Project 1: Mextrà 49 50 Brand identity_Project 1: Mextrà 51 53 GRAND HOTEL PALACE - VIA VENETO, ROMA The new brand identity of this historic Roman hotel was commisioned to Graf Italia when The Leng’s Collection Hotels & Resorts bought the building. They requested a new style that better matched the history, elegance and sense of the hotel. Grand Hotel Palace intro The new logo gives a true historical meaning to the brand and emphasize on the classicity and importance of the hotel: it is based on the beautiful star-shaped design of Piazza del Campidoglio projected by the grat Michelangelo, one of the most classic and iconic monuments of the Eternal City. The visual identity of the branded items is inspired by the splendid, charming and majestic architecture of the building. The whole style respects the elements and the atmosphere found inside every room and lives perfectly within the surroundings. The colors reflect the unique and characteristic furniture, such as the particolare nuance of pink, the bright green, the glamorous black and the sophisticated pearl grey; the typography and glyphs take inspiration from the Art Nouveau and the sumptuous 20s, both found in every corner of the hotel; the shapes, lines and structures resemble that same style. The new identity matches the original old decor and elegant structure, mantaining intact the artistic value and original eclecticism of the Palace. 54 Brand identity_Project 2: Grand Hotel Palace 55 56 Brand identity_Project 2: Grand Hotel Palace 57 58 Brand identity_Project 2: Grand Hotel Palace 59 60 Brand identity_Project 2: Grand Hotel Palace 61 62 Brand identity_Project 2: Grand Hotel Palace 63 65 CHEF & BAKERY Romeo intro This peculiar and unique restaurant and bakery is owned by famous and awarded chef Christina Bowerman. The manager asked Graf Italia to create a new visual identity, starting by changing their old logotype. The new style had to be fresh, young, contemporary and outright. The concept idea was based on the eccentricity of the interior design: bright colors, wood materials and strange shapes are the elements that make the new brand identity. 66 Brand identity_Project 3: Romeo 67 68 Brand identity_Project 3: Romeo 69 70 Brand identity_Project 3: Romeo 71 72 Brand identity_Project 3: Romeo 73 60 projects Twizy* * are school projects advertising 68 Onyx* 68 Samsung* 77 UNIQUE URBAN CROSSER Twizy intro The ATL campaign for Renault Twizy addresses people who are tired of driving in the city but are afraid to switch to two-wheelers. The challange is to appeal to those who want to freely move in traffic with safety, comfort and respect for the environment. The target audience is people aged 25-4, with a modern, urban and sustainable lifestyle, curious of the new and with a unique style, that want to stand out with not just any typical city car. The concept is based on the ecologic properties of the vehicle: using Twizy the world is greener, the city becomes beautiful and comfortable. The headline is “The unique urban crosser” to emphasize its quality and originality. 78 Advertising_Project 1: Twizy 79 81 Onyx TAKE THE CHALLENGE intro The ATL campaign is for a new energy drink called Onyx: based on tea, opposite the competition, that utilizes ingredients like caffeine and taurine, it is less nocive. The message is the essence of the product, a drink that restores with natural essences, recharges energy and hightens concentration. Right for every day end everyone who needs a boost during the day. The headline is “Take the challenge” and the payoff is “Naturaly strong”, the mood ironic and smart. 82 Advertising_Project 2: 1: Twizy Onyx 83 85 SURROUND YOUR SENSES Samsung intro The ATL campaign is about the new tv Samsung UHD HU8500; the comunication tells the engaging experience felt everytime you watch a movie, sport events or a show on the new curved television: a new vision with the tv of the future The headline is “Surround your senses” and a bodycopy at the bottom describes the product. The mood is institutional, emotive and appealing; the concept is based on the stunning and beautiful “Fata Morgana” mirage effect that occurs in nature where a landscape is perfectly reflected upon a water surface, as if it is mirrored, doubled. 86 Advertising_Project 3: 1: Twizy Samsung 87 78 interface design projects * are school projects Web design 86 Music app* 91 VIEDSIGN Web design intro Showcasing my own website design. The project is roughly based on this portfolio and my curriculum vitae: the flat colors, the square shapes, the typefaces and the minimalism. The sections are: home, works, about and contacts, each with an animated logo at the top. The design reflects my style and is essential and easy. It also works on smartphones and tablets. 92 Interface design_Project 1: Web design 93 94 Interface design_Project 1: Web design 95 96 Interface design_Project 1: Web design 97 99 MUSE APP Music App intro Graphic design of a tablet app based on famous British rock band Muse. The layouts are all made in Photoshop, while the final programming was done with Xcode with the aid of an app developer. There are 7 pages: cover, home, discography, band members bio and three mini-games utilizing the touch functions. The cover shows the artworks from the band’s recorded albums, touching on them changes the central image. The home redirects to all the six pages. The discography is a scrolling page, and tapping on the planets shows details about the albums and singles released. The band members page uses the tap function aswell to show informations about them. Two games also have the tap-and-show, one is a drawing game. 100 Interface design_Project 2: 1: Web Music design App 101 102 Interface design_Project 2: Music App 103 104 Interface design_Project 2: Music App 105 106 Interface design_Project 2: Music App 107 102 infographics projects * are school projects Comics* 102 Sky Tg24 111 INFOGRAPHIC COMIC Comics intro This infographic is about my history with comic books, one of my great interests. I have listed and designed the most information I could, from the chronology of comics to the movies based on them to my favourite characters. The layout resembles the grid used in most comic books, the typefaces are the same and so are the baloons used. Infographics_Project 1: Comics 113 storia del fumetto 1827 Histoire de M. Vieux di Rodolphe Topffer 1932 Topolino della disney 1938 superman di Jerry Siegel e Joe Shuster 1896 Il primo baloon 1939 marvel comics 1940 bonelli 1940 the spirit di will eisner 1896 Yellow Kid di Coulton Waugh 1934 dc comics fumetto infografico 1961 fantastici quattro di stan lee e jack kirby 1962 fumetto nero italiano (diabolik di Angela e Luciana Giussani) 1978 graphic novel con will eisner (contratto con dio) 1986 dylan dog di Tiziano Sclavi 1980 zanardi di andrea pazienza 1986 dark horse comics 1998 panini comics 2009 disney compra la marvel 1993 vertigo 1994 marvel italia 2008 marvel cinematic universe Uderzo Il fumetto nel mondo GENERi PRINCIPALi maggiori case editrici fumetto e satira bonelli, panini comics, marvel italia fumetto, graphic novel marvel, dc comics, dark horse comics fumetto, fumetto d’autore, graphic novel darguard, semic, glénat manga Shūeisha, Shogakukan, Kodansha kishimoto, takahashi, oda, kubo, toriyama ranma, naruto, bleach, one piece, dragon ball € 0 fumetto americano fumetto d’autore manga graphic novel prezzi medi. 6 9 12 15 TESTATe famose pazienza, scalvi, manara, altan, pratt diabolik, dylan dog, tex, corto maltese, alan ford lee, eisner, kirby, schulz, kane, mignola, miller x-men, superman, batman, sin city, spider-man Goscinny, Satrapi, Collins, Hergé, moore, morrison the sandman, v per vendetta, le avventure di tin tin, asterix settimanale mensile bimensile annuale altro 4€ 3,50€ 15€ fumetti graphic novel manga 4,50€ 12€ uscite medie. designed by edoardo vigna IL FUMETTO ED IO L’interesse per i fumetti nasce dal contatto con realtà fantasiose, diverse e stimolanti, per cui cercavo storie nuove e avvincenti. autori un anime in particolare: neon genesis evangelion. con la visione di anime giapponesi si sviluppa (tanto) la curiositÀ verso i manga, la cui lettura segna l’inizio di questa passione. fumetti/graphic novel/manga x-men grazie alla produzione di film sui supereroi dei fumetti, cresce la voglia di conoscere le altre avventure di questi personaggi. will eisner Primo fumetto letto. Primo fumetto supereroi letto. Primo MANGA letto. anni in cui le serie preferite sono state lette. topolino paperinik ic vel no spiderman ga an m naruto Alan moore (1953-) frank miller neil gaiman (1957) (1960) Fumettista britannico, famoso anche tra gli autori di fumetti grazie soprattutto a opere quali Watchmen, in cui propone una nuova visione del supereroe, cercando di indagarne i vizi e le virtù, di comprendere le implicazioni delle loro azioni, e V for Vendetta, con nuovi personaggi sporchi e cattivi. Fumettista americano, Creatore della serie Sin City, collaborando in seguiro al suo adattamento sul grande schermo, è noto anche per aver portato le atmosfere cupe ed adulte nel mondo dei supereroi. Famoso anche peril suo batman de il Ritorno del Cavaliere Oscuro, e il romanzo grafico 300. Fumettista e scrittore britannico, ottiene la consacrazione come sceneggiatore di fumetti grazie a the Sandman, noto personaggio della linea Vertigo, sotto-etichetta della DC Comics. Gaiman ha scritto anche romanzi, come Stardust, e favole e storie per l'infanzia, tra cui Coraline. Fumetti realizzati Fumetti realizzati Fumetti realizzati Fumetti realizzati Fumetti realizzati molto belli i suoi libri, e anche i film basati su essi. STRA-FAVORITI GLI X-MEN, MOLTO MENO thor & co. 37% kingdom hearts 42% batman sandman 1997 Jean grey (x-men) V Kaworu Nagisa (evangelion) (v per vendetta) a.k.a.: Prigioniero della stanza 5 a.k.a.: fenice/ fenice nera/ a.k.a.: Fifth children/ Tabris/ XIII angelo fenice bianca della corona poteri: at-field, frutto della vita affiliazione: affiliazione: / (fenice nera) Componente del gruppo originale degli X-Men, dopo essersi fusa con l’entità cosmica fenice, creatrice di vita e portatrice di morte, i suoi poteri si sono elevati all’infinito. marko fumetti disegnati. storia di come adam e lilith divennero i sovrani di paradiso e inferno. 100 150 200 250 300 Numeri realizzati 0 50 275 100 150 200 250 un suicidio per chi conosce bene la Numeri realizzati 300 0 50 75 100 150 200 250 61 film tratti da fumetti conoscendoli bene, ho detestato ogni film... x-men (x-men, x-men 2, x-men conflitto finale, v per vendetta I vendicatori x-men le origini, x-men l’inizio) (iron-man, iron-man 2, thor, capitan america, l’incredibile hulk, the avengers) Trama che potrebbe convincere chi si addentra nel mondo dei mutanti per la prima volta tramite il film, un suicidio per chi conosce bene il fumetto. (saga) Unico superstite di una serie di esperimenti sugli umani durante il regime dittatoriale britannico del 2015, inizia una ribellione contro il governo, indossando la famosa maschera di Guy Fawkes. bruce wayne (batman) affiliazione: Film capolavoro, trama ben fatta, personaggi ben strutturati; nonostante si discosti in alcuni punti dal fumetto, crea la stessa atmosfera. Dei vari film convincente è solo il personaggio di Iron-Man. La trama non rende granchè negli altri, così come nel blockbuster corale. / Box office 0 4 MILIARDI 2 MILIARDI 1.890.097.619 $ Box office 0 4 MILIARDI 2 MILIARDI 132.511.035 $ Box office 0 2 MILIARDI 4 MILIARDI 3.802.149.632 $ Il tredicesimo e ultimo angelo, quello dell’apocalisse, che avrebbe dovuto portare all’ascesa degli angeli a divinità, sceglie invece di salvare l’umanità, sacrificandosi. aria t’loak (mass effect) a.k.a.: / a.k.a.: batman a.k.a.: regina pirata di omega razza: aliena (di wreath) razza: umana razza: aliena (asari) poteri: magia poteri: / poteri: biotica affiliazione: affiliazione: affiliazione: Marko viene dalla luna di Landfall, Wreath; è dotato di corna e poteri magici. Era un soldato che lottò nella rivolta contro Landfall, venne fatto prigioniero sul pianeta, ma fuggì con la guardia Alana, con cui si sposò. Bruce Wayne, il miliardario orfano, decide di combattere il crimine divenendo il giustiziere mascherato, il cavaliere oscuro Batman. numerosi i nemici, come Joker e Poison Ivy, e gli alleati, tra cui Robin e Batgirl. Aria appartiene alla razza Asari, la prima a scoprire i portali galattici e a raggiungere la cittadella. Dopo aver perso la stazione Omega, richiese assistenza al comandante umano Shepard. / batman (batman begins, il cavaliere oscuro, sin city superman Bel film sugli “eroi” creati dal genio Frank Miller. personaggi intriganti, episodi molto ben sviluppati e coerenti al fumetto. Film prossimamente in uscita, le aspettative della critica e dei fan sono buone; tuttavia il “primo” supereroe non sarà mai tra i miei favoriti. (man of steel) il cavaliere oscuro il ritorno) Film capolavoro di Christopher nolan, crea un nuovo batman usando magistralmente gli elementi del fumetto. Joker da Oscar (sul serio). Box office rivisitazione della favola di cappuccetto rosso. 50 mondo dei mutanti per la prima volta tramite il film, poteri: forza e riflessi sovraumani poteri: telepatia, telecinesi leggendo numerosi fumetti, È nata anche una voglia di disegnarne moltii personaggi e varie storie. 0 (1989-1996 ) Uno dei manga di maggior successo in giappone (ma anche all’estero) Naruto è la storia di un ragazzo che vive in un’era in cui i ninja, le divinità, i samurai e altre leggende complessa giapponesi sono reali. e straordinaria storia dei membri degli Ottimi disegni, non x-men. particolarmente marcati considerandoli scollegati dalla serie nel classico stile manga, con a fumetti, una trama molto intricata tuttavia, i primi due film e l’inizio si e ben pensata, anch’esso con salvano. una lunga lista di personaggi. trama che potrebbe convincere chi si addentra nel razza: angelo razza: umana mutante (omega) 2013 dei propri. dal 2002 ad oggi ho disegnato Numeri realizzati the naruto sandman (1999) (1989-1996) Acclamatissima graphic novel, racconta la vita degli Eterni, sette fratelli e sorelle divini (Destino, Morte, Sogno, Delirio, Desiderio, Distruzione, Disperazione) e immortali, le prime vere divinità, essendo loro la personificazione dei sentimenti umani. Ogni numero ha dei disegnatori diversi, bella caratteristica del fumetto, oltre la splendida sceneggiatura di Gaiman. tra gli esseri più potenti del multiverso marvel! razza: umana bleach the sandman (1963) Fumetto molto complesso, formato da più testate diverse, racconta la vita degli emarginati mutanti, alcuni dei quali, gli X-Men, vogliono proteggere l’umanità, ma anche la propria razza. Dalle molteplici tematiche, la bellezza del fumetto sta proprio nella sua ampiezza, con numerosi protagonisti, ognuno dei quali affronta sempre nuove, straordinarie avventure. dei generi. 21% x-men (1922-) Fumettista americano, una delle figure più importanti della marvel, per cui ha lavorato a lungo, ha introdotto per la prima volta personaggi di natura complessa e con personalità sfaccettate all'interno dei comic book supereroistici. Padre dei Fantastici 4, dei Vendicatori, degli X-Men, e molti altri. PERSONAGGI fantastici 4 stan lee (1917-2005) Fumettista americano, considerato uno dei più importanti autori di fumetti di tutti i tempi, uno dei primi disegnatori di graphic novel, famosissimo per il fumetto The Spirit, in cui sperimenta nuovi modi di narrare una storia, con atmosfere tipiche dei thriller o del noir, mescolandovi anche l'umorismo e l'ironia. percentuali di lettura inuyasha gr ap h fumetto italiano 3 artisti famosi i tt paese fum e 112 0 2 MILIARDI 4 MILIARDI 2.459.818.404 $ Box office 0 2 MILIARDI 158.753.820 $ 4 MILIARDI Box office Epilogo del viaggio di alice nel paese delle meraviglie. special guest-director: quentin tarantino! (per una scena di 4 minuti!) 0 2 MILIARDI uscita: giugno 2013 4 MILIARDI 300 115 NEWS CHANNEL - SKY ITALIA Sky Tg24 intro Every news needs several elements in order to be complete, explanatory, understandable, detailed, visually stunning. The graphic projects all carry out the directions of the editorial office and translate the informations into images. The news channel follows a constant schedule, from press reading to in-depth analysis of major reports, all of which need graphic support. In case of big events (like elections, terrorist attacks, death of important people) the schedule may be halted and all the resources focus on the big news. Usually the main news is told several times during the day and has a “newsroom title”, a photo composition displayed behind the news presenter; this can be detailed using the “skywall”, usually infographics and/or images of the event displayed on a long horizontal screen where the anchorman describes them detailing the informations. The main program is Sky Tg24 Afternoon, during which presenters and guests address three/four news, all with graphic support. Journalists can also freely ask for additional material, like animated infographics, maps or typographic compositions in order to enrich their work. During my time at the channel I also followed the evolution and change of the brand itself that resulted in a drastic change of the graphic layout of all the projects. 116 Infographics_Project 2: Sky Tg24 Newsroom title layout. 117 Skywall layout. 118 Infographics_Project 2: Sky Tg24 Projects using the old style guide. 119 120 Infographics_Project 2: Sky Tg24 Projects using the new style guide. 121 122 Infographics_Project 2: Sky Tg24 Projects using the new style guide. 123 124 Infographics_Project 2: Sky Tg24 125 tv channel identity 110 projects * are school projects Brand animation* 129 FEMME POWER _PROGETTO 1: BRAND ANIMATION intro Brand identity of a superheroes channel centered around female characters: a channel for strong women perfect for people who love cult tv shows and movies that celebrate the action-woman. The name of the channel is Femme Power and the payoff “When the strenght is woman”. The “P” and the triangle (an ancient iconic and universal symbol of femininity) the color red rapresenting passion and girl-power and the heroine are the main elements of the visual identity. 130 Tv channel identity: Brand animation 131 QUANDO LA FORZA É DONNA IDENT Tv channel identity_Progetto 1: Brand animation 133 OPEN E LOWER THIRD END PAGE BUMPER BRAND ANIMATION