strategy . positioning. design . corporate communication

strategy . positioning. design . corporate communication . retail . packaging . web
everything a brand needs to grow. with love.
WHY 45GRADI IS DIFFERENT
45gradi is Italian for 45 degrees, the acute angle, the sharpest one,
neither an obtuse and certainly not a straight one.
Finding the right angle, sharp enough to cut through the background
noise, an angle that astounds, not bores, is what communication is all
about. This is our angle and we sharpen in every day.
We apply this way of thinking to each step of our creative and strategic
process, expressing our clients’brand values from the web and
through retail outlets, from traditional advertising to packaging
and strategy.
We do this with seriousness and enthusiasm tight together, with
bespoke teams built on client needs and not on agency must.
That’s a bunch of our last works, from adv to web, packaging,retail,
branding just to show you how we are able to dress strategies and
words with flesh and blood.
Giuseppe Giussani
artistic parquet
T E AT R O M A N Z O N I . I T
branding
BRANDS are made by
word-of-mouth.
45gradi’s hearing is acute.
People talk about the Brand before they mention the product and
the more the Brand is distinctive, unique and fascinating, the easier it
will be heard. That’s why we like to help our clients, big or small, to
create Brands that, through intelligent positioning and guidance,
can grow exponentially; or those that, through repositioning,
renovation or regeneration, can find new appreciation and interest
among consumers.
BRANDING
BRANDING
BRANDING
BRANDING
BRANDING
BRANDING
BRANDING
BRANDING
NTONE 7527 U
BRANDING
PANTONE 5415 U
retail
home brand home
The more inviting and special your home is, the keener guests will be
to enter it. Displaying brand values in the sales outlet is therefore
fundamental in developing a continuous dialogue with the consumer.
45gradi can draw from a vast pool of inspired architects, craftsmen
and designers who are driven as much by Brand image as plans and
slide rules.
RETAIL
RETAIL
RETAIL
RETAIL
RETAIL
web
Navigating
without drowning.
When does a Brand break into the web? Never ignore this crucial
decision, or leave it in the hands of those who only think of innovative
platforms, sophisticated programmes, obsessing over click-throughs,
like rain. The web, the social networks and multimedia are always
and only the means of expressing Brand values that must be protected
at all costs. That’s why, over the years, we have selected collaborators
who believe in their hearts, as we do, that communication is above
all emotion.
WEB
WEB
WEB
WEB
WEB
WEB
ADV
Traditional
but emotional.
Advertising is the old economy’s queen, the ABC of marketing, the
good old one.
We love creating it, crafting it, playing with it, to spread our clients’
values even on the traditional media.
ADV
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un MonDo
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possiBilE.
Expo 2015, Milano. nutrirE il pianEta, EnErgia pEr la vita. noi ci sarEMo.
Noi di Intesa Sanpaolo nutriamo da sempre una grande fiducia nel futuro. Crediamo sia importante avere grandi obiettivi, senza perdere di vista
neanche una sola persona, perché un Paese cresce davvero se nessuno resta indietro. Ci impegniamo a generare valore, evitando gli sprechi e favorendo la
sostenibilità in ogni sua forma. Lavoriamo con le aziende e il tessuto produttivo del Paese, per un mondo migliore da lasciare alle generazioni a venire.
Per un mondo possibile. L’Expo 2015 è anche la nostra occasione per costruire il futuro che immaginiamo. È per questo, che noi ci saremo.
PACKAGING
To be desired, first
you have to be noticed.
According to Proverbs, “clothes maketh the man” and that is never
truer than with products. Because products are chosen more than
anything else by appearance, the right “clothing” is fundamental in
influencing choice.
An image that can be admired, touched, felt, an image that is created
from simple or exotic materials, depending on the strategy pursued.
PACKAGING
PACKAGING
PACKAGING
PACKAGING
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PACKAGING
OUR CLIENTS
LUSSEMBURGO
Società di Gestione Risparmio
curriculum vitae
marina cattaneo
creative strategic
director & 45gradi owner
Marina has 20 years experience in building brands & adv stories for some
of the most recognised clients in the world. She is a creative minded person
with a deep passion for Brand Values, Consistency and Personality.
She believes that love and beauty will save the world and she fiercely
fight every day to produce relevant and outstanding pieces of
communication that help brands grow healthy and wealthy. After decades
in International Agencies she is firmly convinced that clients deserve more
care and she believes that agencies that grow together with their brands
will be stronger because of the magic touch of audacity and the power of
partnership. Prior to being an agency owner, she has worked at agencies
such as JWT Milan, Publicis Group Milan and Leo Burnett MILAN.
From 2003 she decided that it was time to build up an agency on her own and
started 45gradi Acute Brand Care. A place where brands are nurtured with
creativity, passion throughout their growing process, from web to retail,
from traditional adv to packaging. She is deeply convinced that a brand
deserves pure minds that are not led by business purposes only but driven
by pure commitment and strategic love.
Client/Project experience
ACOMEA SGR, Ariston, Bayer, Blu, Cariplo, CLASSEDITORI, Coca-Cola, Coin,
Corriere della Sera, DUNLOP, Fiat, GIOVANNI RANA RESTAURANTS ITALY AND USA,
HILTI, LA RINASCENTE, McDonald’s, MOKADOR COFFEE, Nintendo, Philip Morris,
Procter & Gamble, SCHRODERS, Sprite, Star, TEATRO MANZONI, Telecom, THE WALT
DISNEY COMPANY ITALY, VODAFONE, Yomo.
silvia grazioli
art director
& 45gradi owner
silvia has 20 years’ experience in graphic design and branding for
international and national clients.
prior to owning an agency, she worked for other agencies such as eticoon,
sudler&hennessy, genesi and as a freelance for the major groups such as
mc cann and leo burnett. The scent of printed paper, the Pantone in all its
hues, the weight of the most sought-after papers have always had a
magnetic charm for her and while the advent of the online world has
taken away some tactile pleasure, it has not undermined the conviction
that the materials will also always be fundamental for the creation of an
image.
In 2003, she decided that it was time to build up an agency on her own and
started 45gradi acute brand care. a place where brands are nurtured with
creativity, passion throughout their growing process, from web to retail,
from traditional adv to packaging.
she is deeply convinced that a brand deserves pure minds that are not led by
business purposes only but driven by pure commitment and strategic love.
Client/Project experience
acomea sgr, banca popolare di milano, blu, classeditori, dunlop, giovanni
rana restaurants italy and usa, hilti, la rinascente, mokador coffee,
omnitel, schroders, teatro manzoni, the walt disney company italy, vodafone,
wind.
matteo balocco
UX/UI Designer, Front end
developer, Wordpress Theme
Developer
UX/UI Designer, Front end developer, Wordpress Theme Developer.
And - by chance - conference organiser, writer, speaker and teacher, too.
Always passionate about design, technology and typography.
FRONT END DEVELOPMENT: More than 15 years of experience in front-end
development using state-of-the-art web technologies and standards
(HTML5, JavaScript, CSS3). Content first approach (over mobile first) in
responsive development. Proficient in Wordpress custom theming for
enterprises and business (this comes, of course, with some PHP knowledge).
Familiar with productivity tools for the web developers such as GIT (for
version control), Bootstrap or SemanticGridSystem (for rapid development),
Less or Sass (for CSS pre-processing), jQuery and jQueryMobile (DOM
manipulation and scripting), CasperJs (for functional testing. Base
knowledge of Python, SQL and other programming languages met during
the job career.
UX/UI DESIGN
5 years experience in designing user interfaces for the web and mobile
devices. Lean and agile method oriented on medium-to-fast paced iterations
using sketches, wireframes, lo-fi prototypes. Proficient in using Omnigraffle,
Axure, Sketch, Adobe suite and other design tools.
PAST NOTEWORTHY CLIENTS & PARTNERS
With Domino: CibaVision, Bacardi, CocaCola Company, Seat, Suzuki.
With Bluestudio: McKinsey & Co., The North Face, Mondadori, Piemme, Sperling
& Kupfer
As freelance: Certilogo, Reply, CFMT, TOKtv, Frontiers of Interaction,
Massachusetts College of Art and Design, 45 gradi, borletti group
Valentina Ferioli
GRAPHIC DESIGNER
Often words are not enough and sometimes they are not necessary.
This is what has fascinated me about the graphic world. Clear concepts
that in a blink of an eye talk about a world that is much more than that
small piece of paper/screen they live in.
This is what I do and 45gradi is one of those places where you build, plan
and learn to love the world that lives beyond what the eye can see.
The words to be repeated in your head when something goes wrong?
let’s have fun, your job gives you the chance to do that!
Class ‘89, my short career starts in 2012 with 45gradi after a degree in
communication design at the Politecnico of Milano.
Client/Project experience:
LA RINASCENTE, GIOVANNI RANA RISTORAZIONE, mokador, ACOMEA, SCHRODERS,
BORLETTI GROUP.
emilio lenzi
GRAPHIC DESIGNER
about the world of communication and graphic. See beyond the visible and
sometimes create worlds that at first glance did not exist the minute
before.
After a marketing degree and a three years specialization in art direction
and graphic I have approached since two years the world of design and
advertisement; during my career, though not a long one, I have had the
chance to work for important customers but small realities as well. I have
been working for 45gradi for a few months by now, where I am learning to
take care of customers and their world under every aspect of
communication.
Client/Project experience:
TEATRO MANZONI, LARINASCENTE, GIOVANNI RANA, MOKADOR, FERRERO, P&G,
TELECOM, BANCA PROFILO, ALERION, DIFFUSIONE TESSILE, FERRERO, MERCEDES BENZ,
SISAL PAY, ENEL, LEROY MERLIN, EURID, UNIVERSITÀ DEGLI STUDI DI FIRENZE, COMUNE
DI PISTICCI, WOOLRICH, ASPESI, GEOX, ZANOBY.
paola cosenza
GRAPHIC DESIGNER
A pen 0.38 and and a notebook: they are always with me.
Drawing is a need to me, is almost a compulsive instinct and graphic is able
to make some order in my CREATIVE CHAOS. It is what fascinates me about this
world and this is what I do and what I have learned in 45 gradi.
I put thought behind what I do, meaning behind every idea, thanks to a daily
debate and exchange, nourishing myself with what is around me, observing
everything, allowing life to “MESS UP” my hair.
I graduated in Graphic Design & Art Direction at the Naba in Milano.
After two short experiences abroad, in Praga, working for a publishing
house and in Lugano for a digital communication company, my Neapolitan
spirit takes me back to the Country of the Sun, to join the 45 gradi team.
Client/Project experience:
LA RINASCENTE, GIOVANNI RANA RISTORAZIONE, IRCCS, Atout France, BORLETTI
GROUP.
CONTACTS
VIA PALERMO 1, 20121 MILANO - +39 02 36720260 - WWW.45GRADI.COM