Diversity News - minority dealers

Diversity News
NETWORK DIVERSITY & DEALER
DEVELOPMENT
INSIDE THIS ISSUE:
TOP 10- Retail Sales
TOP 10- Marketing Invest.
Financials
Meeting the Author
In the Spotlight
USA Today
Month- End Procedures
Mission- To develop a culturally diverse dealer
network that represents Chrysler’s customer
base and the communities that its dealers
serve
2
3
4
5
6
7
8
Created by: Sarah Edwards-Chrysler Intern
(For more information see page 5)
Volume 2: Issue 6
MARK YOUR CALENDARS!
Market Master Webinar- June 24th, 2010
Chrysler Group LLC continues to support its minority
dealers with content and added-value. This year, we
launched many new initiatives and tools to help you build a
dealers business. We are very excited to announce the
launch of Market Master, a unique tool designed to help you
identify the sales potential in a market. It provides insight
from a market, brand, sales and demographic perspective.
Market Master will help do the following:
• Maximize sales by focusing the marketing efforts on
lost sales opportunities.
• Identify brand/product performance versus key
competitors.
• Provide a comprehensive view of local trends,
demographics, sales and cross-sell information.
The report contains the following sections: MARKET (Sales
Locality/Trade Zone), BRAND PERFORMANCE (Quantifies
lost opportunity by volume and location), SALES
PERFORMANCE (retail sales data as well as sales pump-in
and pump-out data), and DEMOGRAPHICS (household
growth, minority/ethnicity population growth and household
income level data).
We look forward to seeing the positive results of providing
informative reports to help guide a dealers business
decisions.
2010 NAMAD ANNUAL MEETING
JULY 22nd-24th
The NAMAD Annual
Membership Meeting is
celebrating 30 years
representing minority
dealers! The conference
registration, agenda and
hotel information can be
found at www.namad.org.
NAMAD’s Annual
Membership Meeting
plans to provide an
agenda to discuss and come up with solutions to the
issues facing ethnic minority dealers today and the
issues that ethnic minority dealers will face in the future.
They will have workshops relating to government
relations issues, and dealer operation solutions. Contact
Pam Walk at 301.306.1614 with any questions. See you
at the Sheraton Hotel in Chicago July 22nd-24th!
We’re on the Web! Come check us out!
www.minoritydealers.com
May 2010
Diversity Dealer
1.
Spring Chrysler Jeep Dodge (Spring, TX)
Sales
(CYTD)
719
2. Performance Chrysler Jeep Dodge (La Vista, NE)
3. Landers McLarty Dodge Chrysler Jeep (Huntsville,
AL)
577
4. Galeana's Van Dyke Dodge (Warren, MI)
549
5. Greenway Chrysler Jeep Dodge (Orlando, FL)
513
6. Ancira Chrysler Jeep Dodge
505
7. Olathe Dodge Chrysler Jeep (Olathe, KS)
465
8. Tyson Motor Corporation (Shorewood, IL)
462
9. Folsom Lake Dodge Chrysler Jeep (Folsom, CA)
449
10. Galeana Chrysler Jeep Dodge (Fort Myers, FL)
394
568
Diversity Dealer
Sales
(MTD)
1. Spring Chrysler Jeep Dodge (Spring, TX)
2. Landers McLarty Dodge Chrysler Jeep (Huntsville,
AL)
156
3. Performance Chrysler Jeep Dodge (La Vista, NE)
144
4. Greenway Chrysler Jeep Dodge (Orlando, FL)
121
5. Galeana's Van Dyke Dodge (Warren, MI)
120
6. Ancira Chrysler Jeep Dodge
118
7. Tyson Motor Corporation (Shorewood, IL)
113
8. Olathe Dodge Chrysler Jeep (Olathe, KS)
109
9. Folsom Lake Dodge Chrysler Jeep (Folsom, CA)
100
10. Acadiana Dodge Chrysler Jeep
100
148
May 2010
Diversity Dealer
1. Dodge Chrysler Jeep City of McKinney
(McKinney, TX)
Sales
(CYTD)
334
2. Gulfgate Dodge Chrysler Jeep
304
3. Stateline Chrysler Jeep Dodge (Fort Mills, SC)
272
4. La Brea Chrysler Jeep (La Brea, CA)
5. Superstition Springs Chrysler Jeep Dodge (Mesa,
AZ)
228
6. Stone Mountain CJD (Stone Mountain, GA)
110
7. Advantage Chrysler Jeep Dodge (Des Plaines, IL)
102
8. Alhambra Chrysler Jeep Dodge (Los Angeles, CA)
100
9. Bessemer Chrysler Jeep Dodge (Bessemer, AL)
79
Diversity Dealer
Sales
(MTD)
1. Gulfgate Dodge Chrysler Jeep (Houston, TX)
2. Dodge Chrysler Jeep City of McKinney
(McKinney, TX)
72
3. La Brea Chrysler Jeep (Los Angeles, CA)
57
4. Stateline Chrysler Jeep Dodge (Fort Mill, SC)
51
5. Superstition Springs Chrysler Jeep (Mesa, AZ)
35
6. Alhambra Chrysler Jeep Dodge (Alhambra, CA)
26
7. Stone Mountain CJD (Stone Mountain, GA)
8. Advantage Chrysler Jeep Dodge (Des Plaines,
IL)
20
9. Bessemer Chrysler Jeep Dodge (Bessemer, AL)
12
67
19
198
(Genesis)
I thought I would take the time to introduce myself as the new author of the Diversity
Newsletter. My name is Sarah Edwards. I am the new intern in the Network Development and
Fleet Organization here at Chrysler. I am currently enrolled at Saginaw Valley State University
and I will be entering into my junior year this fall. I will be studying Business Administration as
my focus for my major but as of right now.
Now, where am I from? It is time to break out those geography skills folks. Have you
ever heard of a town in Michigan called Clawson? If not, this town is between the major cities
in the southeast part of Michigan such as Royal Oak, Madison Heights, and Troy; and this
unknown spec on the map is, my hometown. It is 13 miles from Chrysler headquarters in
Auburn Hills. Clawson is a mile and a half wide, but don’t be fooled, there is an east and west
side. Throughout my life I have attended Clawson Public Schools. In high school, I was a
scholar athlete of four sports: soccer, basketball, volleyball, and softball. Not only did I
participate in sports all four years in all seasons, but I also worked at a part-time job. Growing
up with such a hectic schedule has taught me great time management skills and good work
ethics.
My experience in the Chrysler Group of Network Development and Fleet has been very
positive. I am honored to have this position and very happy to be surrounded by a great group
of people that help make my experience that much better. I am very excited to be your new
editor of this newsletter. I hope to meet you all in person and get to know more about you at
our Chicago convention in July.
I look forward to finishing out this summer here at Chrysler absorbing all the
knowledge that is given to me, and using that knowledge in my everyday life to help me grow
as an individual.
A new segment that we are featuring in our Newsletter every month is
‗highlighting a dealer‘. In this segment, we highlight specific minority dealers in the
United States who have shown exceptional performance in their sales revenue. This
week‘s spotlight is on Tyson Motor Corporation and its dealer, Anthony Blake.
When you think of Tyson, the first image that probably pops into your mind is
‗Mike‘ Tyson; but in this case, we are talking about the Shorewood, Illinois Chrysler
Jeep Dodge dealership. Opening their doors on November 2nd, 1986, this dealership
has been around for a whopping three decades. I had the pleasure of talking with Mr.
Anthony Blake and I must say that he is a very modest person. Mr. Anthony Blake‘s
first choice in a career wasn‘t necessarily a dealer. Before his life as a successful car
dealer, he held a job in a sporting equipment store, as a teacher and as a landscaper.
‗I am just an old work horse, with a strong work ethic‘ as he told me when I asked how
he has achieved such excellent performance. According to Mr. Blake, in order to reach
the level of excellent performance, you must surround yourself with people with the
same type of work ethic. Paying a lot of attention to the surroundings as well as the
customers is the type of work ethic Anthony Blake and his co-workers abide by. To
keep the customer-employee level of interaction positive, the representatives at Tyson
Motor Corporation treat customers as if they were family. This sort of method keeps
the customers coming back for more. Not only does Tyson Motor Corporation interact
well with their customers, but also with the community by sponsoring and donating to
Trinity Services, kids sports teams and fun fairs that are put on for adults and kids in
need.
Even though Tyson Motor Corporation has had its struggles just like any other
dealership due to the economic downfall, they keep growing as a result of their efforts.
This dealership intends to keep rolling into transition to the next couple of generations;
and just like Anthony Blake said, ―the future here is a bright one‖.
Written by: Sarah Edwards
Chrysler Intern
**If you would like to be in our next issue, send me an email at [email protected]
Record levels of births among minorities in the past decade are moving the USA a
step closer to a demographic milestone in which no group commands a majority, new
Census estimates show. Minorities accounted for almost 49% of U.S. births in the year
ending July 1, 2009, a record high, according to data released Thursday. They make up
more than half the population in 317 counties — about 1 in 10 — four states (California,
Hawaii, New Mexico, Texas) and the District of Columbia.
The USA TODAY Diversity Index shows increases in every state since 2000. The index
was created to measure how racially and ethnically diverse the population is. It uses the
percentage of each race counted by the Census Bureau — white, black, Asian, American
Indian, Native Hawaiian — and Hispanic ethnicity to calculate the chance that any two
people are from different groups. The scale ranges from 0 (no diversity) to 100.
The 2009 national index is 52, up from 47 in 2000. That means that the chance of two
randomly selected people being different is slightly more than half. In 1980, the index was
34, a 1-in-3 chance.
The level of diversity varies widely from region to region — from as high as 79 in Hawaii
and 68 in California to as low as 10 in Maine and Vermont and 13 in West Virginia.
Much of the rapid growth in diversity is driven by an influx of young Hispanic immigrants
whose birthrates are higher than those of non-Hispanic whites, creating a race and ethnic
chasm and a widening age gap. "There are more than 500 counties which have a
majority of minority children," says Kenneth Johnson, demographer at the University of
New Hampshire's Carsey Institute. "The population is changing to minority from the
bottom up."
Nationwide, 48.3% of kids under age 5 are minorities, while 19.9% of people 65 and older
are.
In Gwinnett County, Ga., near Atlanta, one of seven counties where minorities became
the majority last year, 88% of the under-20 population was non-Hispanic white in 1990. In
2009, 42% was. "The whole county just flipped," Johnson says.
Other highlights:
•The nation's median age inched upward to 36.8 from 36.7 in 2008.
•The fountain of youth is in Utah, where 9.8% of the population is 5 and under (the highest
of any state) and the median age is 28.8 (the youngest).
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Month-End Procedures
• Financing Institutions count/record their
inventories at your dealership to insure that
they have control of their working capital.
• This is also a recommended practice for all
dealers with the inventories that you own.
Slubowski, Network Financial Analysis
3
Month-End Procedures
• Why is counting your inventories at least
monthly recommended?
• Because most dealers have the majority of their
working capital in three ―Key‖ areas– Cash
– Used Vehicles +
– Parts
70 % to 80% of the
average dealer’s
w.c.!
Slubowski, Network Financial Analysis
4
Month-End Procedures
•
Be relentless in the collection of all Accounts/Receivables and convert
to cash.
•
Chase down the over-aged receivables because they don‘t get
collected without some additional effort. (There has to be an issue, or
you would have gotten the money on time!)
•
Additionally, check Accounts/Payable, (acct. #201 to and see if it is
dramatically trending upward). It shouldn‘t.
Slubowski, Network Financial Analysis
5
Month-End Procedures
•
Touch every used vehicle on your lot at least monthly.
•
Have your managers sign and date the Used Vehicle schedules that
correspond directly to your working capital.
•
Have written notes on all vehicles released as Service loaners,
demonstrators, at detail shops etc. (This might also help you spot
excessive sublet work that may be done in your shop for a higher
return in gross profit.)
Slubowski, Network Financial Analysis
6
Month-End Procedures
•
Chase all Open R.O.s in Service and the Body Shop. Also, touch all infor-service vehicles in your lot.
•
Remember, the techs, the advisors and the Managers already have
been paid. The only person who is still waiting for the money is the
Dealer.
•Please remember that you when you chase
down open R.O.s, you will develop two
Different lists
•Vehicles without tickets
•Tickets without Vehicles
•Which is worse?
Slubowski, Network Financial Analysis
Month-End Procedures
PARTS BIN CHECK
(Minimum of 20 Part Numbers)
7
DEALERSHIP
BIN NO.
SHELF
A-E.
PART NUMBER
BIN
COUNT
PAD
COUNT
DIFFERENCE
COMMENTS
•
Complete a twenty- to twenty-five physical part check monthly.
•
Compare the physical count to the electronic count and check for variances. If large
variances occur- it is time to schedule an outside parts audit.
Slubowski, Network Financial Analysis
See you next month!
Your editor,
Sarah Edwards