Folie 1 - A Shaded View on Fashion Film

On the occasion of the sixth installment of "A Shaded View on
Fashion Film," the Business of Fashion sat down with the
festival’s founder, Diane Pernet, to discuss the state of the
medium.
“I‟m really happy when films touch on broader issues that
affect everyone,” like the winner of last year‟s ASVOFF, the
humorous animated “Headpieces for Peace” by Jessica
Mitrani, which deals with serious themes like social
consciousness, fashion, politics and religion, continued
Pernet. “It shows that a fashion film doesn‟t have to be just
about a pretty dress or beautiful clothes. It can go a bit further.
Like Manish Arora‟s film this year, it takes you somewhere and
gives you something.” BoF – The Business of Fashion
I
ASVOFF's GRAND PRIX went to Bharat Sikka and
Manish Arora for their breathtaking film ‘HOLI
HOLY’ which, among the other winning films, kept
members of the audience on the very edge of their
seats winning also the BEST SOUND PRIZE as well
as BEST EMERGING TALENT PRIZE awarded by
Nowness.
This
prize
entails
Nowness
commissioning Bharat Sikka’s next film project. A
complete list of the triumphant directors -- each
producing a fashion film between 30 seconds to 5
minutes long -- can be found later in this press
release.
Michele Lamy, ASVOFF6 Jury President
PARIS, Tuesday, 22 October 2013
In a quest to explore the themes of fashion, style and beauty through the medium of the moving
image, ASVOFF founder Diane Pernet is often credited with pioneering and nurturing the fashion film
genre, pushing its boundaries forward, matchmaking creative collaborators and presenting commercial
opportunities for talent across both industries. For instance, in collaboration with this edition’s official
partner RENAULT, ASVOFF 6 commissioned and presented a powerful film directed by artist Marcus
Tomlinson featuring the electric car model ZOE.
Filling the Centre Pompidou's vast Cinema 1 to the rafters, Diane Pernet presented the sixth edition of
her festival A Shaded View On Fashion Film (ASVOFF) over the weekend (11th-13th October). The
standing-room-only event opened the evening of October 11th with an emotionally-charged group of
winning filmmakers paying tribute to their many talented collaborators and to ASVOFF for
encouraging, arousing and sometimes even inflaming them to continue to push their creative limits.
Seasoned filmmakers like Ellen von Unwerth (whose film 'SISTER ACT' won the BEAUTY PRIZE
celebrating make-up artist Vicky Steckel) awarded by Make Up Forever along with a make up kit
worth 1,000 Euros, paid tribute to ASVOFF founder Diane Pernet's uncompromising vision and her
leading position in the fashion film movement. And several young directors spoke of ASVOFF’s rise
as well as its role in their careers:
An incredibly diverse programme provided nonstop stimulation for spectators on Saturday and Sunday
with debuts, exclusives and vintage film screenings, celebrity appearances from the likes of actor
Julien Landais, who also served as master of ceremonies, and inspiring presentations by industry
heavyweights such as Christophe Lemaire, Michele Lamy, Philip Fimmano and Polimoda's Linda
Loppa– not to mention an enchanting live music session each day. Six filmmakers walked away with
nine trophies for their fashion films, which were awarded prizes over the three-day event in Paris.
"Beyond honoured...," said a visibly moved Matt Lambert who won BEST ART DIRECTION PRIZE
and BEST STYLING for his film 'BFC LONDON COLLECTIONS: MEN FW13'. "It's my first time
showing here and attending ASVOFF, so it's even more overwhelming to hear that our film has won
this award. I'm so humbled to be welcomed with such warm open arms. Just to be shortlisted among
so many amazingly talented people – people who I've been looking up to even before the start my
career is surreal. But it's also a valuable affirmation because my collaborations with the world of
fashion are just beginning.“
An esteemed panel of directors, producers, fashion
designers, film festival directors, screenwriters, editors,
curators, fashion historians, architects, photographers
and entertainment industry veterans made up the
ASVOFF 6 jury, who are all leading and influential
figures such as: Valerie Steele (curator at the Museum
at the Fashion Institute of Technology, NY), curator and
trend guru Li Edelkoort , author Laura Albert (aka J T
Leroy), Linda Loppa (Polimoda), Nicolas Girard
Deltruc (executive director of the Festival du Nouveau
Cinema Montreal), Laurens Van den Acker (head of
Renault Design), Antoaneta Metchanova (creative
director of the luxury communication agency Publicis
133), Anja Aronowsky Cronberg (editor-in-chief of the
renowned publication Vestoj) and many more. (A
complete list of the jury is on the last page of this
document)
Matt Lambert, Diane Pernet
Bishi Bhattacharya, Diane Pernet, Manish Arora, David Herman (ASVOFF Co-Producer)
In the ever-growing succession of lauded film figures whom ASVOFF pays
homage to each year (such as William Klein in 2012 and Mike Figgis in 2011),
this year's edition of ASVOFF made a special tribute to film industry legend
Larry Clark, who has inspired generations of the most creative photographers,
stylists, designers and filmmakers; ranging from his milestone movie 'Kids' to his
photographic book 'Tulsa' to his latest film 'Marfa Girl' which screened at
ASVOFF 6. And as a tribute to the multi-talented and prolific image-maker
Serge Lutens, ASVOFF offered audiences rare access to his early work by
projecting 'Les Stars', his tantalizing 16-minute film which had not been shown
since the late 1970s when it was presented at Cannes’ Quinzaine des
Réalisateurs.
Fashion film's many sub-genres were also celebrated for the first time this
edition and the thread of "world cinema fashion film" wove together a
programme of submissions from a record number of 62 countries from every
inhabited continent on the planet. A special segment called simply Films from
China was presented by Shaway Yeh of Modern Weekly magazine. A Fetish
Film selection from the last Mode Biennale Arnhem (M°BA) also energized the
crowds.
Philippe Bresson, Serge Lutens Film Focus
Filmmakers including Larry Clark, Serge Lutens, Mike Figgis, Bettina Rheims,
Wing Shya, David Sims, Ellen Von Unwerth, Bruce Weber and fashion brands
such as Dior Homme, Haider Ackermann, Hussein Chalayan, Pierre Cardin,
Armani, Opening Ceremony, Chanel, Gieves & Hawkes, Terry de Havilland and
Viktor & Rolf were the visionaries and fashion brand protagonists behind some
of this year's magnetic collection of films.
Diane Pernet, Linda Loppa (jury member)
Shaway Yeh (Modern Weekly Magazine)
Diane Pernet, Philip Fimmano (co‐curator of MoBA 13:
FETISHISM IN FASHION )
Christophe Lemaire (Designer)
PERFORMANCE
And a host of live performances and parties brought down the house daily. Highlights included
hauntingly beautiful renditions by indie rock violinist Sarah Neufeld on opening night, a riotous recital
by underground sensation Juriji Der Klee at Le Baron and the glamour-saturated sounds of JeanBenoît Dunckel & Lou Hayter from Tomorrow's World.
Jean-Benoit Dunckel – Tomorrow‘s World
Sarah Neufeld
Tomorrow’s World
Juriji der Klee
TRIBUTES-DOCUMENTARIES-SEMINARS
Philip Fimmano (Co-curator of MoBA fetish fashion )
SERGE LUTENS FOCUS
Les Stars by Serge Lutens
FETISH PROGRAM
Heart to Mouth by Barth Hess
Serge Lutens 1973
LARRY CLARK TRIBUTE: Marfa Girl
In collaboration with official partner RENAULT,
ASVOFF6 commissioned and presented a film directed
by artist Marcus Tomlinson featuring the electric car
model ZOE
27, Piazza Castello,
directed by Jean Michel Vecchiet
Linda Loppa “Momenting of the Momentum“
Antoine Louis
Diane Pernet
Beteny Vernon, Philip Fimmano
Lou Hayter (Tomorrow‘s World), Diane Pernet, Jean-Benoit Dunckel
(Tomorrow‘s World)
SHAKKI starring Daphne Guinness by Julien Landais,
photo by Ellen Von Unwerth
Ellen Von Unwerth
Diane Pernet with the electric car model RENAULT ZOE
Jason Last, Sarah Neufeld
Best Art Direction || Best Styling
GRAND PRIX ASVOFF6
Awarded by NOWNESS
AWARDED FILMS
Grand Prix || Best Sound || Best Emerging Talent
Director: Matt Lambert
Film: BFC London Collections: Men FW13
Best Acting
Director: Stuart Blumberg
Film: She Said She Said
Director: Bharat Sikka
Film: Holi Holy - A Manish Arora film
Beauty Prize for Vicky Steckel
Awarded by MAKE UP FOR EVER
Best Advertising
Best Documentary
Awarded by BLAKISTON GALLERY
Director: Ellen von Unwerth
Film: Sister Act
Make Up Artist: Vicky Steckel
Director: Lernert and Sander
Film: WE & Claes Iversen
Director: Malcolm Venville
Film: Zillions
JURY PRESIDENT: MICHELE LAMY, Partner of Rick Owens, President of ASVOFF 6 Jury
JURY LIST
Laura Albert , Screenwriter, Author
Fabrice Rebois, Consultant, Ex-Director of ARTE and NOVA
Marina Skulskaya, Fashion Historian, Russia
Valerie Steele, Curator of FIT Museum, New York
Linda Loppa, Director of Polimoda Italy
Li Edelkoort, Curator, Trend Forecaster
Anja Cronberg, Editor in Chief of Vestoj
Danielle Ryan, Documentary Film Producer, Art Book Publisher, Founder
of ROADS brand
Jakob & MacFarlane, Architects
Pierre-Paul Puljiz, Film Producer/ Director/ Writer
Nicolas Girard Deltruc, Executive Director, Festival du Nouveau Cinema
Montreal, Canada
Shalini Ganendra, Fine Arts Consultant and Galleryist, Malaysia
Emmanuel Asmar, Business & Entertainment Lawyer
Antoaneta Metchanova, Creative Director, Publicis 133
Laurens Van den Acker, Head of Renault Design
Laurens Van den Acker
Maarten Le Roy, Antoaneta Metchanova
Michele Lamy
Bishi Bhattacharya, Shalini Ganendra
Emmanuel Asmar
ABOUT DIANE PERNET
ABOUT ASVOFF
Since its launch in 2008, ASVOFF (www.asvoff.com) has gained critical acclaim for
encouraging both emerging and established artists to reconsider the way that fashion is
presented and for challenging the conventional parameters of film. ASVOFF debuts in
Paris each autumn and tours the globe with subsequent screenings at prestigious
institutions and events like the Guggenheim, the Barbican, Art Basel Miami,
CaixaForum Barcelona and the Cannes Film Festival in a host of creative capitals
such as New York, London, Tokyo, Milan, Moscow, Mexico City. ASVOFF is not only a
competition of short fashion, style and beauty films but also a travelling international
event showcasing feature films, documentaries, conferences, performances and
installations – making it a must-see on both the fashion calendar and the film
circuit for its genre-bending and groundbreaking programme.
ASVOFF has brought together such illustrious names as Chris Cunningham, Tilda
Swinton, Nick Knight, Erwin Olaf, Róisín Murphy, Nobuyoshi Araki, Steven Klein, Mike
Figgis, Chloë Sevigny, Max Vadukul, Bruce Weber, Dita Von Teese, Ryan McGinley,
Larry Clark, Serge Lutens, Steven Meisel, Inez Van Lamsweerde & Vinoodh Matadin,
Charlize Theron, Lisa Eisner, Bettina Rheims, Anna Dello Russo, Mark Borthwick, Bip
Ling, Ellen von Unwerth, Kristen McMenamy, Bryan Adams, Walter Pfeiffer, Rossy de
Palma, Daphne Guinness, Drew Barrymore, Jim Jarmusch, Edmonde Charles-Roux,
Lara Stone, David Agbodji, Faye Dunaway and Ultra Violet as well as fashion
heavyweights Yves Saint Laurent, Balenciaga, Comme des Garcons, Maison Martin
Margiela, Lanvin, Stephen Jones, Gucci, Prada, Miu Miu, Dries Van Noten, Givenchy,
Calvin Klein, Yohji Yamamoto, Rodarte, Charlie le Mindu, Gareth Pugh, Dior Homme,
Haider Ackermann, Pierre Cardin, Armani, Opening Ceremony, Chanel, Gieves&
Hawkes, Terry de Havilland, Viktor & Rolf, House of Holland, Balmain, Undercover,
Sergio Rossi, Agent Provocateur, Fabergé, Gianfranco Ferre, Manish Arora, Christian
Dior, Christopher Raeburn, Diesel, Richard Nicoll, Cassette Playa, Alexander
McQueen, Hussein Chalayan and Mr. Pearl.
Diane Pernet is a world-renowned fashion critic and video journalist based in Paris.
Previously a photographer and fashion designer, she now acts as documentary filmmaker,
talent scout and fashion blogger on her site, A SHADED VIEW ON FASHION
(www.asvof.com), which since its inception in 2005 has become a ‘must-read’ in fashion
and creative industry circles. Pernet was recognised in 2008 for being a pioneer in digital
media when she was chosen as one of three influential global bloggers to take part in a
panel celebrating a seminal fashion exhibition at New York’s venerated Metropolitan
Museum of Art. As one of the most recognisable faces in fashion, she has also been
captured on the other side of the movie camera through cameo appearances in Robert
Altman’s film, „Prêt-à-Porter‟ and in Roman Polanski’s „The Ninth Gate‟. While
contributing to some of the most highly-acclaimed fashion magazines and pioneering
online media, Pernet launched ASVOFF in 2008. As the founder of the world’s first
film festival dedicated to fashion, style and beauty, she is widely considered to have
incubated the ‘fashion film’ from its infancy to the popular genre that it is becoming
today. Pernet is not only credited with providing the first platform of its kind for the
‘fashion film’ genre to evolve and flourish, but also with helping ‘fashion film’ fulfil many of
its early promises which were to revolutionize the fashion industry, breathe life into static
photography, offer a new outlet to filmmakers – and to trigger several important
commercial, business and digital media opportunities across the fashion and movie
industries.
ASVOFF 6 WINNING FILMS ON NOWFASHION.COM
ASVOFF 6 OFFICIAL TRAILER ON VIMEO
ASVOFF INFORMATION ON ASVOFF.COM
PRESS INQUIRIES: Robin Meason [email protected]