Audi 02/2014 - PDF

magazine 02/2014 | SINGAPORE EDITION
Audi magazine / SINGAPORE EDITION / mica (p) 120/05/2012
Audi
drive: The Audi A8 Sedan / move: Rahel Frey wins the Audi R8 LMS Cup / inspire: myAudiworld: Live the Audi life
move
inspire
The Audi A8:
Art of Progress
Rahel Frey wins
the Audi R8 LMS Cup
myAudiworld:
Live the Audi life
02/2014 SG
drive
Editorial
The Art of Progress.
Welcome to the latest issue of the Audi Magazine
Singapore edition.
The new Audi A8 is here (Pg 14). It represents
the pinnacle of everything at Audi, in terms of design,
craftsmanship, sophistication, technology and sporty
performance. Thanks to the latest Matrix LED headlight
that comes standard on all versions of the Audi A8 in
Singapore, you can say that it also “leads the way”.
The Audi A8 will be launched in Singapore at the
Audi Fashion Festival (www.audifashionfestival.com). This
is the sixth consecutive year that Audi is the presenting
sponsor of the marquee event and we are very proud to
have played such a role in bringing the top names in the
world of fashion to Singapore, along with a host of homegrown designer brands. What a fantastic way to welcome
Singapore’s best luxury car!
You can test drive the new Audi A8 at Audi Centre
Singapore at 281 Alexandra Road now.
Owning an Audi is more than owning a car. It’s a
lifestyle. myAudiworld is a program designed specifically
for Audi owners. It gives access to a whole world of lifestyle,
sports, arts and privileges exclusively for owners. Go to
www.myaudiworld.sg and be a member today.
Yours,
Jeff Mannering
Managing Director, Audi Singapore
004
Audi magazine
Contents
start
008 Immerse yourself in the world
of Audi and discover the latest news
from the brand.
drive
014 The Art of Progress
Audi’s latest masterpiece: the new
Audi A8.
056 Options Galore
Audi has opened the showroom of
the future in Germany’s capital.
inspire
062 myAudiworld
Introducing your gateway to a whole
new lifestyle: myAudiworld.
021 The Essence of Luxury
Take a look at the unique character
of the Audi A8 L W12.
064 Flying high
A luxurious evening for myAudiworld
members at the MillionaireAsia
Private Aviation Show.
024 Guiding light
Smart lights: The Audi Matrix LED
headlights respond to situations on
the road.
066 In fine company
myAudiworld presents an unforgetable evening of wine and dine.
028 EA 888 global engine
Efficient, powerful and extremely
versatile – the Audi EA888 engine is
a global success model
032 11.3 kilometers
Comparing the energy consumption
of the Audi A3 Sportback e-tron to
that of everyday electrically-powered
devices.
036 Form follows Vorsprung
The creative event Design Miami/
was the perfect platform for Audi
to focus on perspective, space and
design idiom.
move
044 Golfing with the pros
Audi’s golf ambassadors, Qunicy
Quek and Lip Ooi, offer useful tips
for your golf game.
068 Fashion Reinvented
Audi Fashion Festival 2014 promises
an experience to remember.
070 The ten
Our top ten design products for the
individual.
072 Past Present Future
Audi’s Ambassador, Dick Lee, with
his many acheivements and legacy
in show business, embodies the essence of Audi.
076 Why here?
Stefanie Ulrich, HR director at the
Audi Neckarsulm site, enjoying the
Geddelsbach vineyards in the north
of Germany’s federal state of BadenWürttemberg.
079 Police car done to perfection
The social media column. In this issue: Two Audi R8 Coupé cars patrolling with the police in Dubai.
048 Racing Rahel
Audi driver Rahel Frey wins a race at
the Audi R8 LMS Cup in Shanghai.
Key to symbols
This symbol indicates additional
information, pictures
and videos in our
Audi magazine App.
006
Audi magazine Contents
028
Read more
about a specific
article online.
These videos
explore Audi
models, events,
personalities
and reports.
Discover our new
Audi magazine App!
The complete Audi magazine issue plus
extra information, pictures and videos are
also available as an app for the iPad and
iPhone in the App Store and as an Android
app in the Google Play Store.
048
014
007
start
–
Information,
highlights
and events
from the
world of Audi.
–
exclusive concept
Audi is offering a limited special edition of its flagship
model—the A8 Audi exclusive concept.
The Audi A8, already makes a powerful impression
with its uncompromising quality craftsmanship as a production series model. With the A8 Audi exclusive concept
powered by a W12 engine—which is why it’s only available
as a long wheelbase version—the four rings push the bar
even higher. Wrapped in leather from Italian designer furniture maker Poltrona Frau, the interior is magnificently
finished with beautiful touches. The limited production
run of 50 units has been available since March. www.audi.com/a8
Audi A8 L fuel consumption urban/extra-urban/combined
(in l/100 km): 15.7–6.2/8.7–5.2/11.3–6.0. CO 2 emissions
combined (in g/km): 264–146, EU6.
Electrifying
The Audi A3 Sportback e-tron is not yet available for sale. It does not yet have whole vehicle type approval and is therefore not subject
to Directive 1999/94/EC. The following preliminary figures are available: Fuel consumption combined (in l/100 km): 1.5; CO 2 emissions combined (in g/km): 35; energy
consumption in pure electric mode (NEDC):
14.1 kWh/100 km; efficiency class A+.
To view the photo feature on the road trip
in California, get the latest issue of the Audi
magazine iPad app.
008
Audi magazine start
Photos: AUDI AG
The Audi A3 Sportback e-tron was put through
its paces on the desert highways of California
and in Los Angeles rush hour traffic.
Alexander Pesch, technical project
manager for the model range, tested the performance of the four rings’ first plug-in hybrid
under real driving conditions. “The state of
California is one of the most important markets worldwide for hybrid vehicles. And virtually nowhere else are there as many different
traffic and climatic conditions,” says Pesch,
explaining the choice of test site. The 150
kW five-door hybrid will roll off the assembly line and onto Europe’s streets this spring.
www.audi.com/e-tron
Future of mobility
The Audi Urban Future Initiative steps out at CES, the
international electronics expo in Las Vegas.
What shape will urban mobility take going forward? This is the question at the heart of the Audi Urban Future Award, which is conferred every two years.
Although four interdisciplinary teams from four different cities on three continents compete, each team has
a separate brief that takes its cue from the City Dossier
Boston. The Dossier was compiled as part of a research
project conducted by Audi in collaboration with Höweler + Yoon architects, the winners of the 2012 Audi Urban
Future Award. The Audi Urban Future Initiative in partnership with Höweler + Yoon used the Las Vegas hightech expo CES as a platform to unveil an interactive city
model that offers a sneak preview of the theme the U.S.
contestants will be tackling—big data. The team chosen
to represent the U.S. comprises Philip Parsons, urban
planner and founder of Sasaki Strategies, and Federico
Parolotto, a mobility expert and principal of Mobility in
Chain. They will address the extent to which data can be
used as a planning tool for urban mobility.
More information on the Audi Urban Future Award
can be found at www.audi-urban-future.com.
Record run
Audi delivered more cars to customers than ever before in March.
With a count of an impressive 170,450 deliveries worldwide, and a 15.4 percent year-on-year
increase, March is the 51st consecutive month with
global sales growth for Audi. The cumulative sales increased by 11.7 percent in the first quarter to around
412,850 units. This marks a milestone as its the first
time that the company have exceeded the mark of
400,000 vehicles in the first three months of a year!
Luca de Meo, Member of the Board of Management for Sales at AUDI AG, commented, “With
new models like the Audi A3 Sedan the internationalization of our business is gaining momentum. In the
first quarter we achieved substantial growth in all regions around the world and grew more strongly than
the market in Europe.”
009
Premieres
The latest from Audi at the Geneva International Motor Show.
Once again this year, Audi raises the curtain on automotive highlights in Geneva. These include the new Audi S1 and the
Audi RS 4 Avant Nogaro Selection with Nogaro Blue paintwork.
Twenty years ago, the Audi Avant RS2 debuted and the dynamic
RS family was born. Now, Audi is presenting a special edition of
the current model in its portfolio. The Audi RS 4 Avant Nogaro
Selection will reach the market in spring. Also attracting plenty
of attention is the newly launched Audi TT whose detailing and
contours echo those of the R models. With its extreme proportions and fusion of design, technology and functional performance, the sports car has matured into an agile athlete. www.salon-auto.ch
For more information and an abundance of visual
materials on the Audi highlights at the Geneva Motor
Show, get the Audi magazine app.
Audi S1 fuel consumption urban/extra-urban/combined (in l/100
km): 9.3–9.1/6.0–5.8/7.3–7.0. CO 2 emissions combined (in g/
km): 168–162, EU6. Audi Avant RS4 fuel consumption urban/
extra-urban/combined (in l/100 km): 14.6/8.5/10.7. CO 2 emissions combined (in g/km): 249, EU5.The new Audi TT is not yet
available to buy. It does not yet have whole vehicle type approval and is therefore not subject to Directive 1999/94/EC. The
following preliminary figures are available: fuel consumption (in
l/100 km) 6.8-4.2, CO 2 emissions (in g/km) combined 158-110.
010
Audi magazine start
International Edition:
Masthead
Publisher
AUDI AG, I/VM-43, International Customer Marketing,
85045 Ingolstadt, Germany, www.audi.com
Responsible for AUDI AG
Tanja Quenzler
Project Director
Anja Weinhofer
Central Coordination and Editing,
International Coordination
Julia Risch, Fleur Cannas
Audi tv
Angelika Schallerer
Publishing House & Concept
loved gmbh, 20457 Hamburg, Germany
[email protected], www.loved.de
Lasers for Le Mans
Audi is lighting the way with innovative laser technology
at the 24 Hours of Le Mans.
The new Audi R18 e-tron quattro racer is
equipped with a combination of LED and laser lights. At
CES, the high-tech expo staged in Las Vegas in January,
the four rings showcased for the first time the Audi Sport
quattro laser light concept and a front section of the new
Audi R18 e-tron quattro including the innovative headlights, which marry the advantages of matrix LED technology with laser light. “Laser light provides a much more
homogenous and precise spread in front of the car,” says
Chris Reinke, head of LMP at Audi Sport. “For us this technology marks a milestone—it’s a reflection of the pioneering spirit of Audi Sport.” www.audi-motorsport.com
Audi driving experience
The Audi driving experience is an event that many look forward to
participating.
Now being offered in Neuburg an der Donau, at the all new
Audi driving experience center, ambitious drivers can dynamically experience the Audi brand during driver and safety training courses both
on-road and off-road. The new center consists of a vehicle dynamics area covering 30,000 square meters (322,917 square feet) and a
handling course up to 3.4 kilometers long (2.11 miles), with an exciting off-road course and an eight-meter-high gradient hill, altogether
promising an experience like never before.
“We are pleased to offer our customers and Audi fans an extraordinary driver training experience at our own facility for the first
time. In Neuburg an der Donau, we have built a premium-class driving
facility – with a handling course, a dynamics area and off-road track,”
explains Klaus Demel, Head of Audi driving experience. “Fans then
have the chance to experience the spirit of Audi Sport close up and in
person,” adds Demel.
For the interested individuals, Singapore Airlines offers special offers to fly to Germany to attend the Audi driving experience. Log
in to www.myAudiworld.sg now for more details!
Editor-in-Chief
Sabine Cole
Creative Direction
Mieke Haase, Rouven Steinke
Art Direction
Julia-Christin Holtz
Editors
Andreas Wrede (Consulting), Jan Strahl (Duty Editor),
Hermann J. Müller, Christiane Tillmann, Timo Ahrens
(Final Editing)
Authors
Roland Huschke, Bertram Job, Thilo Komma-Pöllath,
Tom Vanderbilt
Layout
Kristin Eichmann, Alexandra Westphal
Publication Manager
Peter Matz
Publication Coordination
Ute Klemp (Hamburg),
Daniela Sutter (Ingolstadt)
Picture Editor
Penélope Toro
English Adaptation
Burton, Münch & Partner, 40549 Düsseldorf,
Germany, [email protected]
Singapore Edition:
Publisher
Audi Singapore Pte Ltd, Marketing Department, 1 Kim Seng
Promenade, #17-10 Great World City West Tower,
Singapore 237994, [email protected]
Editorial Consultant
Big Time Publishing Pte Ltd
220 Tagore Lane, #03-01 Singapore 787600
Contributors
Tim McIntyre, Melissa Cheng, Derryn Wong, Ben Chia,
Jonathan Tan
Photography
Albert Tan
Art Direction
Edroos Alsagoff
Printing
KHL Printing Co Pte Ltd
No responsibility will be accepted for unsolicited manuscripts and photos
received. Despite careful selection of sources, no responsibility can be
taken for accuracy. No part of this magazine may be used or reproduced in
any manner whatsoever without written permission. 2011 Audi magazine.
All rights reserved. 149/2104.00.18
011
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drive
Engineering, innovations,
design and the people behind
Vorsprung durchTechnik.
–
014 Audi’s latest masterpiece: the new Audi A8.
021 Indulge in the unique character of the Audi A8 L W12.
024 The Audi Matrix LED headlights.
028 Efficient, powerful and versatile: the Audi EA888 engine.
036 The Audi installation at Design Miami/.
014 / drive / Audi magazine
The Art Of
Progress
–
Constant progress is the only way forward. That’s the
Audi way, and the company’s latest masterpiece to
debut here is the pinnacle: the new Audi A8.
By Derryn Wong (copy) & Audi Singapore (photos)
–
Audi magazine / 015
016 / drive / Audi magazine
Some of the best paintings in the world appear
simple. A watercolor by Monet, an oil by Da Vinci, an art
print by Lichtenstein, or the enamel explosion of a Pollock. But we also know that these legendary artists were
not simply born with such skills. While they may have likely
envisioned early on the things they wished to put on canvas, it took years, if not decades, of constant practice to
execute the works they became best known for. It’s raw
instinct paired with relentless progress that enabled them
to execute their works in the best possible form. It’s very
much the same in the case of Audi, and the new Audi A8.
These were not so different from the Audis we
know today. After all they were luxury vehicles which used
advanced engineering and technology to stand apart. Fast
forward 93 years and the first Audi A8 appeared on the
scene, but it was also distinguished even from birth, with
the very first aluminum chassis in its class, the Audi Space
Frame (ASF), paired with the dynamism and safety of quattro all-wheel drive. It was just the beginning of a new path
of progress, the apex of which you see before you.
The New Audi A8: Illuminating
Long and sleek, wide and low: The Audi A8 pairs strong,
horizontal lines with just the barest hint of curve in all the
right places. As an Audi it is inherently sporty, but doesn’t
pretend to be a sports car. Presence needn’t be loud, as the
more sculpted bonnet shows; all the better to set off the
revised Audi Singleframe grille with contrasting, 3D-effect
horizontal brightwork to give the front plenty of purpose.
What drivers can appreciate with their eyes, in
more ways than one, is the new Audi Matrix headlamp system. With a combination of 25 individual segments made
up of LED groups (hence the term ‘matrix’), the result is
a cutting-edge light system that can dim, brighten or redirect its beams to support the driver instantaneously,
and even other road users, at all times. If specified with
the necessary equipment, the Matrix LED lights can even
detect the presence of pedestrians crossing the road and
automatically flash a warning. At the same time, both the
head and tail-lamps now have dynamic indicators which
flash in sequence outwards, depending on the direction of
the intended travel. A simple idea, but a clever one, and
executed to the highest standards. Like Matrix technology,
you won’t find these lights on any other car. It doesn’t hurt
that the Matrix LED units bear a beautiful, two-tiered design, and with clear, white illumination, appear almost like
jewels set in the strong design of the car. Naturally, the
only place you can find Matrix LED technology is in the Audi
A8 and nowhere else.
Especially with a metallic paintwork option, the
Audi A8 looks almost as if it’s been lathed from a solid
block of metal — or aluminum, to be precise — since it
continues the heritage of the first Audi A8 and Audi Space
Frame technology.
Strong Instinct From The Start
Audi Space Frame is at the heart of the Audi A8 and exemplifies the Audi ultra philosophy that says the right stuff in
the right places equals less weight, which spells more of
everything good for a driver, and less of the bad. With the
central frame made largely of aluminum, it’s 40 percent
lighter, yet stronger and stiffer than one made of conventional steel. In this way, it adds multiple benefits such as
less fuel consumption and pollution, as well as more dynamism in the car’s drive and increased safety.
Audi magazine / 017
To this strong base, add quattro all-wheel drive
and a choice of three powerful engines, and the Audi A8
is able to entertain and delight those behind the wheel as
well. The Audi A8 L 3.0 TFSI quattro, the Audi A8 L 4.0 TFSI
quattro and the Audi S8 4.0 TFSI quattro all come with an
8-speed tiptronic gearbox and are not only more powerful, but also more efficient and less polluting than before.
The two V8 options, with the 4.0 TFSI engine, also utilize
Audi’s cylinder-on-demand technology, which means they
use less when cruising, but are able to muster full power
the instant the situation demands it.
quattro, having a surfeit of power and torque, low
weight and Audi’s TFSI turbocharging technology, means
all variants of the new Audi A8 are able to deliver handling
and performance that is hard to match, even in the premium luxury limousine segment. This is especially true in
the case of the high-performance Audi S8 4.0 TFSI quattro.
With an astounding 382 kilowatts of power, it does 0-100
kilometers per hour in only 4.8 seconds — it’s almost as
quick as flying by jet, and more comfortable.
Even if you have the pleasure of driving the Audi
A8 for the long-haul, it works to make you even more comfortable at the helm. New to this vehicle is the Audi Headup display. Like radar and infrared technology on the Audi
A8, it’s adapted from modern fighter jet planes. It projects
a high-resolution display onto the windscreen that delivers
key information to the driver such as speed, navigation or
assistance and warnings, all without him or her having to
take their eyes off the road.
018 / drive / Audi magazine
Efficient and powerful, the Audi A8 4.0 TFSI engine features
cylinder-on-demand technology
High On Life
While the Audi A8 delights those who like to take the
wheel firsthand, it certainly doesn’t leave the rest of its occupants wanting for much. It’s widely accepted that Audi
makes some of the most inviting cabins around. Various
elements from machine-milled, hand-worked components
and inlays, plush carpets, inviting LED mood and accent
lights and the Audi Multimedia Interface, all come together to deliver a top-flight experience of luxurious travel.
A wider choice of inlays, from wood veneers to
technical materials such as carbon, is now featured. Fine
grain poplar brown silver and ash natural gold brown are
two examples, both finished beautifully but also with regard for the environment and sustainability, by wasting
less veneer material through the new application of finishes. Likewise, another feature of the Audi A8’s interior
is opulent, but responsibly so. New to the cabin is a unique
type of upholstery, Unicum leather, which offers increased
comfort because it’s not only natural-looking, but feels soft
to the touch and is very breathable. It’s also finished with
fully-natural tanning agents, unlike older methods which
produce hazardous by-products. The Audi A8 doesn’t just
take care of what you feel, see and hear, but even what you
breathe as well, as it now comes with an air ionizer to purify
the atmosphere, removing airborne particles and germs.
Even if you’ve the pleasure of
driving the Audi A8 for the longhaul, it works to make you even
A new cutting-edge light system, the Matrix LED headlamps
more comfortable at the helm.
Embrace the lightweight technology of the full aluminum Audi Space Frame
Audi Head-up display shows important information at a glance
Warm, inviting interior of the Audi A8
Audi magazine / 019
In fact, you could say that the Audi A8’s best talent is putting
you at ease, as another new feature is Audi Park Assist. With 12 ultrasonic sensors and a 360-degree display, the system can identify a suitable parking space for the car, then calculate and execute the parking
maneuver automatically. It works for both reverse and parallel parking,
and all the driver has to do is work the gas and brake pedals as prompted.
Progress Never Ends
A luxury limousine used to be about getting from place to place with
the least fuss and maximum style. We can confidently say that the new
Audi A8 meets and far exceeds the brief for a limousine — it will bring
you from salon to red carpet with great speed, in the highest comfort, in
the safest manner possible. The true masters make everything they do
look beautiful, but also deceptively simple, a product of strong instinct
backed by considerable skill. It’s no different for Audi and its new flagship, the Audi A8 luxury limousine. At first glance it’s a lovely limousine,
but as you have found out, it’s an Audi and that means a whole lot more
both on, and under the skin. Just like those masters created new art and
pushed the meaning of their pursuit further relentlessly, so to does Audi
with cars. //
Engines A8L 3.0 TFSI quattro V6 petrol engine
A8L 4.0 TFSI quattro V8 petrol engine
S8 4.0 TFSI quattro V8 petrol engine
Drive/transmission
quattro permanent all-wheel drive, 8-speed tiptronic
Max. output in kW at rpm
228/5,200–6,500
320/5,100–6,000
382/5,800
Max. torque in Nm at rpm
440/2,900–4,750
600/1,500–5,000
650/1,700-5,500
Top speed in km/h
250
Acceleration 0-100km/h in s
5.9
4.6
4.1
urban
246 299 318
CO2 emissions in g/km
extra-urban
148 169 171
combined184
216
225
Displacement in cc (valves per cylinder)
2995 (4)
3993 (4)
Fuel counsumption in 1/100km urban
10.6 12.8 13.6
extra-urban
6.3 7.2 7.3
combined7.9
9.2
9.6
020 / drive / Audi magazine
The Essence
of Luxury
–
Leow Ju-Len enlists the head of a highly
prestigious family for aid in illuminating the
true nature of opulence.
By Leow Ju-Len (copy) & Audi Singapore (photos)
–
Audi magazine / 021
Perhaps it’s strange to ponder the nature of luxury
while hovering above 200 kilometers per hour on a moderately crowded stretch of road. But it seems entirely appropriate to do so when the road you are on happens to be a
stretch of German autobahn, where drivers are disciplined
enough to make such high-speed travel an orderly affair,
and when you’re behind the wheel of the Audi A8 L W12.
This is the sort of motorcar for which speeds more
than double the Singapore limit are a mere canter, after
all. At 200 kilometers per hour, the engine is humming
away at a mere 3,000 revolutions per minute, with much
more to give if the driver should request it. It is, to be sure,
plenty of engine. Displacing 6,299 cubic centimeters and
breathing through two high-efficiency turbochargers, this
twelve-cylinder powerplant produces 500 horsepower and
can deliver 625 Newton-meters of torque at 4,750 revolutions per minute.
Thus endowed, the Audi A8 L W12 wafts effortlessly from standstill to 100 kilometers per hour in only
4.6 seconds. The top speed of 250 kilometers per hour is
electronically governed, leading one to wonder what this
extraordinary car would be capable of if left unbridled.
Yet, it isn’t mere brawn that sets the Audi A8 L
W12 apart from even the other members of the prestigious Audi A8 family. It is not the engine’s performance
that is remarkable, but its unique character. Its twelve
cylinders seem to operate without any stress, maintain-
022 / drive / Audi magazine
A further innovation to savor is the Matrix LED
technology that completely revolutionizes the very idea of
how headlights should operate. With this new feature, the
high-beam comprises 25 small, individual light-emitting
diodes per unit that can be switched on and off or dimmed
individually as needed. This enables the headlight system
to react to oncoming or preceding vehicles by blanking
out light with great precision while continuing to fully illuminate the rest of the road. As much as they aid vision
at night, perhaps it is something of a bonus that the Audi
A8 L W12’s headlight clusters are gorgeous to look at in
themselves.
Of course, there is nothing wrong with indulging
in a more corporeal sense of luxury. For that, it is perhaps
best to forsake the pleasures behind the wheel and slide
into the rear of the Audi A8 L W12, where the reclining
seat offers first-class luxury like that in an airplane. There,
you can rest your feet on a power footrest that extends out
from the back of the front passenger seat, and have your
back massaged by ten air-filled pillows.
The compact Audi A8 L W12 cylinder petrol engine
ing a restful silence at light loads, and never raising their
collective voice above a cultured burble no matter how
hard they are asked to work. This amazing marvel of engineering propels the luxurious Audi with such an air of effortlessness that it embodies how an unruffled car makes
for unruffled passengers.
Is it this layer of velvet over the remarkable might
of engine that is the essence of luxury, then? There are
some, after all, to whom luxury is mere ostentation, involving little more than a prestigious badge attached to
an object of craftsmanship and fine materials. But the
Audi A8 L W12 seems to rise above that prosaic approach
to opulence. To drive one is to recognize that there are far
less obvious reasons to derive pleasure from a motorcar.
Such as the unique and innovative engineering solutions
that went into its conception, for instance.
The Audi Space Frame that provides every Audi
A8 with a skeleton of aluminum cannot be seen, but the
agility that results from the weight it saves can surely be
felt. And the Audi A8 L W12’s powerplant may express its
preeminence with horsepower, but surely to the thinking
man, there is reason to admire the fact that in spite of
its enormous displacement, it is extraordinarily compact,
measuring not much more than 50 centimeters in length.
How satisfying to know, too, that it has been newly upgraded with Audi’s cylinder on demand technology, enabling it to shut down half of its cylinders when it is appropriate to do so, thereby boosting efficiency.
For that reason, it is a tough call as to whom
amongst the occupants of an Audi A8 L W12 one should
envy more. For the person behind the wheel there is an
experience that transcends pedestrian notions of luxury,
while those in the back are feted by a more traditional
brand of lavishness, one that entails the ultimate in sumptuous surroundings. Which is, in the end, the truer expression of luxury? In the Audi A8 L W12, one has the freedom
to be constantly torn between the two. Even above 200
//
kilometers per hour.
Engine W12 cylinder petrol engine
Drive/transmission
quattro permanent all-wheel drive,
8-speed tiptronic
Max. output in kW at rpm
368/6200
Max. torque in Nm at rpm
625/4750
Top speed in km/h
250
Acceleration 0-100km/h in s
4.6
urban
365
CO2 emissions in g/km
extra-urban
204
combined264
Displacement in cc (valves per cylinder)
6299 (4)
Fuel counsumption in 1/100km urban
15.7
extra-urban
8.7
combined11.3
Audi magazine / 023
GuidLicht
ing
blick
light
024
Audi magazine drive
–
They switch to low beam, high beam and even
shine around corners—whatever is called for.
The new Audi Matrix LED headlights
respond brilliantly to any situation on the road.
By Hermann J. Müller (copy)
Illustration: AUDI AG
–
025
When Stephan Berlitz explains how the new
Audi Matrix LED headlights in the Audi A8 work, he likes
to compare it to the game of kings: “You have to imagine it like a game of computer chess,” says the Head of
Development for Lighting Functions and Innovations at
Audi. For example: “The camera says: bishop to h8. And
the control system says: Okay, we’ll switch off there.” The
analogy is easy to visualize, but how the system actually
works isn’t quite so straightforward.
Behind the latest chapter in automotive lighting
technology now being opened by Audi lies a highly complex system. It begins with the headlights, whose high
beam units each consist of 25 individual LEDs with a light
output of 100 lumens per watt. These are individually
controlled, dimmable in 64 steps and in conjunction with
reflectors and upstream lenses can illuminate a grid of
50 squares. According to Audi lighting engineers’ calculations, this produces roughly a billion different options for
optimum light distribution. Then there’s a camera that
constantly monitors the road ahead. As soon as it detects
a vehicle, a high-speed control unit crunches the data to
determine the parts of the grid in which glare could occur—and, in fractions of a second, dims or deactivates the
associated LEDs. The system can pick out up to eight different road users. Once the oncoming traffic has passed
the grid square in question, the high beam reverts to full
power, illuminating even the darkest roads to near daylight levels.
But Audi Matrix LED headlights can do a lot more.
The LEDs also act as cornering lights by directing the focus of the beam toward the bend even before the driver
starts to turn the steering wheel. This is made possible
by predictive route data supplied by the integrated MMI
navigation system: Unlike previous cornering light systems, when driving through a quick succession of S-bends
the new headlights illuminate not just the next bend but
the one after as well. Another safety function is provided
by the so-called marker lights, connected to the optional
night vision assistant: As soon as pedestrians appear in a
critical zone ahead of the vehicle, individual LEDs flash on
and off three times, highlighting them and alerting both
pedestrians and driver.
Mission-critical to the production of Audi Matrix
LED headlights is the fact that they have no mechanical components. For the first time, the actuator motors
and doors needed in conventional headlights have been
replaced by intelligent software. Stephan Berlitz: “The
actual distribution of the light is predefined by the grid
of 50 squares; we optimized the function according to
where, when and how much light is needed.” At the heart
of the new system is an algorithm-based control unit,
likewise developed by the Light and Visibility department, which is already capable of making the good old
high beam switch redundant. Berlitz: “Theoretically, all
the driver needs to do is set the light switch to automatic and the electronics take care of the rest.” But so far
legislators have taken a different view—and Audi is way
ahead of its time. Dr. Wolfgang Huhn, Head of the Light
and Visibility department, explains the four rings’ lead
in lighting technology with another analogy: “While the
competition is still working with typewriters, we are using a modern printer.” //
More on the story
A video showing how the
Matrix LED headlights work can
be viewed in the iPad app.
More information at
www.audi.com/a8
026
Audi magazine drive
Audi A8 fuel consumption urban/extra-urban/combined (in l/100 km): 12.8–7.3/7.2–5.1/
9.2–5.9. CO 2 emissions combined (in g/km): 216–155, EU6.
01
02
Photos: AUDI AG, schnellervorlauf GmbH
03
01 In high beam mode, Audi Matrix LED technology provides bright, consistent illumination of the
road, even shining into bends. 02 As soon as pedestrians appear in a critical zone ahead of the vehicle,
individual LEDs flash on and off three times as a warning, highlighting them clearly for the driver. 03 A
camera determines the grid squares where glare could occur. As soon as oncoming traffic has passed
the grid square in question, the high beam reverts to full power.
027
EA888
global
engine
–
It has four cylinders and has already won several international awards.
It’s powerful, quiet, light and a paragon of fuel efficiency.
The EA888 series engine is built in Hungary, China and Mexico.
The lowdown on a high flyer.
By Hermann J. Müller (copy) & Christoph Seeberger (photo)
–
028
Audi magazine drive
029
Innovative thermal management with fully electronic
coolant control
Dual injection system
FSI / MPI
Lightweight
oil pan
Thin-wall crankcase
Sports fans with a keen memory may recall that
the opening ceremony of the Olympic Games in Beijing
began at a funny old time. The reason for this was the
superstition of the organizers. As 8 is a lucky number
in China, the Olympic spectacular began at 8:08 am on
8/8/2008. By contrast, only a few engineers in Ingolstadt
can remember the launch date of one of the carmaker’s
most successful engine generations: Ten years ago, when
it was a question of finding a name for the project, one of
them hit on the idea of adding to the usual letters EA (for
Entwicklungsauftrag = development order) not one but
three lucky numbers: 888. After all, the aim was for the
engine to make it big in China as well.
So it’s possible the name has played a part in the
powerplant’s success, though it’s doubtful the moniker
on its own was enough to develop an engine that, in its
career to date, has three times been voted “Engine of the
Year” and four times one of the ten best engines in the
world. The real answer lies in the original brief for the
EA888 project, setting out all the specifications a stateof-the-art gasoline engine had to meet. It was to be a
four-cylinder turbocharged engine with 1.8 and 2.0-liter
displacement versions. As usual at Audi, it was to be not
only powerful, economical and light, but also compatible
with all future exhaust standards, alternative fuels and
electrified powertrains. Then there were production-related requirements: The unit had to be capable of being
built at low cost at different sites around the world using
a high content of common parts across different versions.
030
Audi magazine drive
It had to allow transverse or longitudinal mounting. And
it had to be suitable for use by other brands in the Group.
One further, rather complex requirement was
contained in the subtitle of the EA888: It was to be a
“global engine,” one that would be equally at home on
German autobahns as in stop-and-go rush hour traffic in
New York, Tokyo and Beijing. One that would cope easily
with low-quality fuel such as in China and operate reliably
both in hot, wet climates and at altitudes of 5,000 meters up in the Andes. It’s been a long journey from that
original white sheet of paper to the current generation of
engines installed in virtually the full Audi model range as
well as in many Group vehicles. The launch in 2007 was
followed just a year later by the second generation, already fitted with the patented Audi valvelift system. The
third generation made its debut in 2011 in the Audi A4
and Audi A5, reaching its latest high point in the Audi S3
engine with a strapping 221-kilowatt power output and
380 newton-meters of beefy torque.
All the engines share the same basic design incorporating the Audi philosophy of downsizing and based
on a crankcase with an extremely thin—and therefore
lightweight—wall thickness of three millimeters. Further
weight savings result from details such as the plastic oil
pan, the balance shafts running in roller bearings, the optimized crankshaft with only four counterweights and the
use of aluminum bolts. One particular technical highlight
is the water-cooled exhaust manifold integrated in the
More on the topic
A 360-degree view
of the engine can
be found in the Audi
magazine app.
Cylinder head with integrated exhaust manifold
AVS (Audi valvelift system)
Newly developed turbocharger with electric
wastegate actuator
Dual camshaft adjustment
(intake & exhaust) /
maintenance-free chain drive
Photos: AUDI AG
cylinder head, which almost entirely eliminates the need
for full-load enrichment and allows the engine to master
even fast autobahn runs with relatively low fuel consumption. In addition, the grouping of the gas passages in the
cylinder head enables an especially light, compact turbocharger unit, which also boasts a number of impressive
design features: Thanks to an electrically controlled wastegate and a lambda sensor positioned ahead of the turbine, fuel consumption and cold-start emissions can be
reduced still further.
There’s also a special twist to air/fuel mixing in
the latest EA888 generation. Whereas most engines
draw their air/fuel mixture either via a conventional multipoint injection system in the intake manifold (MPI) or
via a modern direct injection system (FSI), here the two
methods are combined in a dual injection system that
uses the more efficient method of the two, or both in
combination depending on load. Under partial load, the
engine is supplied with fuel via the MPI valves, whereas
under higher load and in the cold-running phase double
or triple direct injection is used. It means the injection
system also plays its part in achieving low fuel consumption levels and exemplary emissions figures meeting EU6
emission standards. At the time of its launch in 2011, the
EA888 Gen. 3 was the first direct-injection gasoline engine to do so—four years earlier than required by law.
Another important part in ensuring maximum
efficiency is played by the sophisticated thermal man-
agement system, ensuring optimum control of coolant
temperatures under all engine loads for lowest-possible
friction and maximum thermodynamic efficiency. Instead
of the conventional wax thermostat, two electronically
controlled rotary slides integrated in the water pump
housing control engine thermal management in several
steps. An independent heating circuit using waste heat
from the cylinder head ensures rapid heating of the interior after a cold start.
But the comfortable heat provided in the space
of a minute by the EA888 is not the only benefit for driver
and passengers. They also enjoy outstanding performance, low fuel consumption, exceptionally quiet and
smooth running, plus the reassuring feeling of being
transported by an engine that sets standards worldwide
and is also built globally. More than five million units have
been produced to date, and soon they will be joined by
more than two million EA888 engines a year once the new
production sites in China and Mexico reach full capacity to
supplement the output of the Audi engine plant in Györ,
//
Hungary.
Audi A4 fuel consumption urban/extra-urban/combined (in l/100 km): 12.4–
5.0/7.9–3.7/9.5–4.2; CO 2 emissions combined (in g/km): 197–109, EU6. Audi A5
fuel consumption urban/extra-urban/combined (in l/100 km): 11.2–5.0/6.9–3.8 /
8.5–4.2; CO 2 emissions combined (in g/km): 199–109, EU6. Audi S3 fuel consumption urban/extra-urban/combined (in l/100 km): 9.1–8.8/5.9–5.8/7.0–6.9;
CO 2 emissions combined (in g/km): 162–159, EU6.
031
Playing electric bass for one hour with a 1,600 watt amp:
11.3
040 040
Audi magazin
Audi magazin
drive drive
032 Audi magazine drive
3 km
–
Electric driving in the Audi A3 Sportback e-tron consumes roughly
14.1 kWh per 100 kilometers traveled. We compared this mileage
with the power consumption of other electrical devices.
By Jan Strahl (copy) & Christian Lohfink (photos)
–
041
033
30 minutes vacuuming with a 1,000 watt
vacuum cleaner:
3.5 km
1 hour working with a 1,200 watt
hammer drill:
8.5 km
034
Audi magazine drive
15 minutes hair drying with a 2,200 watt
hair dryer:
3.9 km
1 hour kneading dough with a 300 watt
food processor:
2.1 km
What do Sting and an Audi A3 Sportback e-tron
have in common? Answer: Both need electricity to fascinate people with their abilities.
To properly hear a bass line he’s composed, Sting
not only has to pluck his bass strings, he also has to plug
into an amplifier (for example, a 1,600 watt one). We’ve
converted the energy he consumes playing bass for an
hour into the distance in kilometers that the Audi A3
Sportback e-tron could travel with the same wattage. Its
power consumption in pure electric mode is around 14.1
kWh per 100 kilometers, based on the New European
Driving Cycle (NEDC).
But you don’t have to be one of the most famous
bass players in the world to compare the performance of
the Audi A3 Sportback e-tron with your own everyday activities. Vacuuming, hair drying, food processing or drilling—anything that requires power from a socket can be
converted into a kilometer number (see left).
The Audi A3 Sportback e-tron can also be recharged from a normal household socket. But for daily
use, it makes more sense to install a dedicated charging
unit such as a high-voltage CEE industrial socket where the
vehicle is regularly parked. On request, Audi supports this installation process after the purchase of an Audi A3 Sportback
e-tron with a check of the buyer’s home power supply and
subsequent installation, performed by a partner and service provider using certified highly qualified electricians.
Alternatively, the customer can employ a local electrician
to carry out the technical check.
In addition, under the Audi Energie label, Audi
offers green electricity to power the vehicle. To meet the
Audi tron objective of sustainable, CO2-neutral mobility,
the electricity from the industrial socket has to come
Audi A3 Sportback e-tron
The Audi A3 Sportback e-tron is the first premium compact car with plug-in hybrid
drive as standard. The combination of state-of-the-art TFSI technology and electric
motor delivers miserly fuel consumption of 1.5 liters per 100 kilometers with CO2
emissions of just 35 grams per kilometer (combined) on the standard EU cycle. And it
does so with a total range of up to 940 kilometers (up to 50 kilometers in pure electric
mode). It’s unmistakably Audi A3 yet has its own design idiom—from the special grille
to the pairing of sporty elegance with plug-in hybrid drive. The latter couples the efficiency of the latest 1.4 TFSI engine with the torque and traction of an electric motor
(330 newton-meters), providing an impressive total output of 150 kilowatts and 350
newton-meters.
The Audi A3 Sportback e-tron is not yet available for sale. It does not yet have whole vehicle type approval and is therefore not subject to Directive 1999/94/EC. The
following preliminary figures are available: Fuel consumption combined (in l/100
km): 1.5; CO2 emissions combined (in g/km): 35; energy consumption in pure electric
mode (NEDC): 14.1 kWh/100 km; efficiency class A+.
More on the story
See and listen to more
about the power
consumption of the
Audi A3 Sportback e-tron
in the Audi magazine app.
from renewable sources. Audi Energie delivers certified
electricity from these sources operated by experienced
green power partners. These companies are not only
specialized in producing energy for cars but also for hair
dryers, vacuum cleaners, food processors—and even bass
amps.
//
The pure electric range of an Audi A3 Sportback e-tron is up to:
Photo: AUDI AG
50 km
035
Form
follows
Vorsprung
–
Twice a year, the international creative upper crust
gathers at Design Miami/, which is staged alternately
in Florida, U.S., and Basel, Switzerland, to get a
sneak preview of tomorrow’s aesthetics and celebrate
yesterday’s artistry.
By Eva Bolhoefer (copy) & Oriol Tarridas (photos)
–
036
Audi magazine inspire
New York architecture studio formlessfinder designed the Tent Pile pavilion
Photo: Courtesy of Design Miami
at Design Miami/ 2013. The sand and aluminum installation responds to
the cultural and geographic specifics of the city.
037
Munich-based architecture studio SCHMIDHUBER’s
sculpture comprises myriad rhombuses that present
the eye with a continually shifting view.
038
Audi magazine inspire
Miami is built on sand. Little defines the city to
the same extent as this gritty sediment, which not only
covers Florida’s kilometers of beach but also serves as a
key raw material in concrete, roadworks, glass, cosmetics and microchips. Aside from air and water, there’s no
resource that is processed in quantities comparable to
sand. Another feature of Miami is the tropical climate
that bathes the city in sunshine 360 days a year. Thanks
to the never-ending summer, a distinctive architectural
vernacular has flourished in public spaces around the city
of 410,000. Structures in the striking Miami Modern style
display cantilevered roofs floating free of enclosing walls.
These two phenomena inspired Julian Rose and
Garrett Ricciardi of New York architecture studio formlessfinder to envision Tent Pile—a gigantic sand pyramid
that greeted the 50,000 visitors at the entrance to Design
Miami/. “Tropical post-war modernism with its hybrid indoor/outdoor spaces was a major influence on our installation,” explains formlessfinder co-founder Julian Rose.
“Sand was an obvious choice of natural resource. Properties in Miami are built on sand—which frequently makes
life difficult for contractors when they lay foundations.
Instead of having a destabilizing effect, the sand in our
design in fact braces the structure.” Tent Pile’s trussed
aluminum roof rests on a 500-plus-ton mound of sand
that is buttressed by a retaining wall. On the other side of
the wall, a seating area was created where the show’s visitors could take a breather. The intelligent and innovative
approach of the formlessfinder duo’s solution is a prime
example of the work done by a design vanguard who continually seek to express old, familiar patterns and forms
in progressive new ways. It’s at Design Miami/ that this
elite comes together to participate in a creative exchange
of ideas. >>
039
More on the story
More on Design Miami/
can be found on the
Audi magazine app.
Further information can
be found on
www.designmiami.com
“Audi stands for premium, innovative and
progressive. Events of this caliber attract the top
people in their respective fields, which at Audi translates into very innovative people in
this industry.”
Giovanni Perosino, Head of Marketing Communications at AUDI AG
040
Audi magazine inspire
The Audi showcase at Design Miami/
was wholly devoted to the spirit of
sportiness:The customer sport racing
car, the Audi R8 LMS ultra (left), and
its production counterpart, the Audi R8
Spyder, epitomize the successful fusion
of design and technology.
Audi is very much party to this artistic dialog. The
Ingolstadt carmaker has not only acted as exclusive automotive partner to the show since 2006 but also stepped
beyond the traditional bounds of sponsorship as an exhibitor and trailblazer. Time and again, Audi has dovetailed
technology and artistic form through collaborations with
acclaimed designers and architects including Bjarke Ingels, Clemens Weisshaar and Reed Kram. Last year, the
four rings’ showcase at Design Miami/ was a homage to
the red rhombus—the Audi emblem for peak performance,
technical precision and strikingly unconventional design.
To that end, Munich-based architecture studio SCHMIDHUBER conceived an anamorphic installation comprising
myriad individual rhombuses that presents a fresh face
to viewers from every angle. The optical effect not only
symbolized the four rings’ motorsporting successes,
which encompass over 150 victories, but also gave threedimensional expression to the brand’s cutting-edge, multifaceted technologies. The installation was a backdrop
for two athletic models—the Audi R8 Spyder and Audi R8
LMS ultra, which in turn also epitomized the symbiotic relationship between technology and design.
Giovanni Perosino, Head of Marketing Communications at AUDI AG stopped by Design Miami/ 2013 to
soak up inspiration in the creative hothouse. “As a leading
marketer from Italy, you must have a special feeling for
design. Timeless design is about form and proportions.
Design is about balancing form. It’s like a top athlete’s
physique: not too much or too little, everything in proportion.” This philosophy is embodied by the Audi R8 Spyder
and Audi R8 LMS ultra. The body design is an unequivocal statement, intended to stir emotions and suggest the
car’s personality. What you see from the exterior offers
clues to what lies beneath—the muscular body and dynamic engine complement each other. What’s more, every last detail of the design is ahead of its time.
Numerous parallels between the Ingolstadt carmaker and the design show make Audi a perfect fit with
the innovative atmosphere of Design Miami/. “If Audi
were an event, which one would it be? It would take a
shape very similar to Design Miami/,” points out Giovanni
Perosino. “Audi stands for premium, innovative and progressive. Events of this caliber attract the top people in
their respective fields, which at Audi translates into very
//
innovative people in this industry.” Audi R8 Spyder fuel consumption urban/extra-urban/combined (in l/100 km):
22.2–19.6/10.7–8.6/14.9–12.6; combined CO 2 emissions in g/km: 349–294, EU5.
Audi R8 V10 Spyder fuel consumption urban/extra-urban/combined (in l/100 km):
22.2–20.5/10.7–9.2/14.9–13.3; combined CO 2 emissions in g/km: 349–310, EU5.
041
–
move
Always on the go
with the best in
sport and travel.
–
044 Improve your golf game with tips from two of Audi’s golf ambassadors.
048 Rahel Frey wins the Audi R8 LMS Cup in Shanghai.
056 Audi City Berlin has opened its doors.
Golfing
with the
Pros
–
Audi’s golf ambassadors give you valuable
tips to perfect your game in the second
installment of a four-part series for 2014.
By Melissa Cheng (copy) Albert Tan (photos)
–
Ace that Putt!
Practicing your strokes are important, but getting the
technique right is essential. Golfers aim to get their ball
on the green, but you need a good putt to finish. Audi golf
ambassador, Professional Golfer Quincy Quek, gives you
some putting drills that will help you save strokes on the
green.
Scoring Intensity
The aim of this drill is to practice holing out clutch putts,
which are putts that you should hole but may not be as
easy to do when the pressure is on. You can even challenge
yourself by having more tees on the ground, adding
pressure to your practice session.
044
Audi magazine move
Putting Drill #1
1. Pick a hole on the practice green that is on a slight
slope, so that you can practice the four main breaks,
which are straight uphill, straight downhill, left to
right, and right to left.
2. At each of the breaks, put tees down to mark out
distances of 3 feet and 6 feet.
3. Start at one side of the hole, for example, an uphill
putt, and begin with the 3-foot putt, making sure you
go through your full routine.
4. Once the putt is made from both 3 feet and 6 feet,
then move on in a clockwise direction and attempt
the next putt. Should you miss, return to your original
starting point and start all over again.
5. Complete the entire drill.
TEMPO TRAINING
With all aspects of the game, be it the long or short game,
having a stroke with good tempo is important. For more
consistency, use this exercise to practice striking the
ball with the middle of the clubface, at the same time
perfecting your stroke tempo.
Putting Drill #2
1. Pick a fairly straight putt on the practice green.
2. At about 5 feet from the hole, put two tees down,
just wide enough so that your putter head can pass
through, sort of like a gate.
3. Place the ball in the middle of the gate and take a
stroke.
4. Focus on having a “1-2” tempo and make sure the
putter head passes through the gate without hitting
the tees.
5. With sufficient practice, you will gradually think less
about the stroke and develop a smooth tempo with a
consistent ball-strike.
Quincy Quek
Professional Golfer Quincy Quek, has been an ambassador of
Audi since 2009. The Singaporean has participated in numerous
tournaments across Asia and this young sportsman’s highlights
include winning the Putra Cup (Team) in 2008, the Philippines
Amateur Championship, as well as the Orchard Golf Championship in Philippines during 2012. He is currently ranked 746th on
the PGA reading. As part of Audi’s effort to support and inspire
young athletes, Quincy is also offering exclusive coaching services to members of myAudiworld.
045
Grip it right!
The most important fundamental in a golf swing is to
have a good grip and grip pressure. To have too much or
too little grip pressure greatly affects your swing, as well
as risks of injury. Audi golf ambassador, certified PGA
Golf Instructor and Consultant Lip Ooi, introduces some
exercises that you can do to keep your grip pressure in
check.
Tight Grip
This is a super-tight variety of grip which occurs frequently
with most newbies, especially male golfers, where they
tend to grip the club too tightly to keep it from slipping
out of their hands.
To fix it, just follow these three simple steps in sequence:
1. Close your eyes and swing the golf club. Concentrate
on using your sense of awareness and feel to focus
on your grip pressure.
2. Feel as if you are gently caressing a little hamster or
small club cover and maintaining the grip pressure
throughout the swing. You will be able to feel your
wrist hinging more at the top of your back swing.
3. Repeat the first two steps over 30 swings and then
go ahead and hit a golf ball utilizing the same feel
that you applied.
X
X
046
Audi magazine move
Too tight a grip causes an unnatural angle at top of swing
Loose grip leads to overhang with excessive wrist hinge
Loose Grip
A loose grip occurs in a small percentage of golfers,
mainly female and junior golfers with weaker arms and
grip strengths. There will be an excessive wrist hinge at
the top of the swing, which will increase risk of strain in
your back and wrists.
Practicing the proper grip pressure of
the club gives a more consistent swing
in time that will aid your game.
To fix it, focus on increasing pressure with the fingers,
as though you were squeezing a stress ball. Strengthen
your grip by squeezing an old tennis ball on a daily basis.
This will allow better control of the club and a longer
//
drive with more consistency in the long run.
Lip Ooi
Certified PGA Golf Instructor and Consultant Lip Ooi has 30
years of golfing experience and has been inspiring golf enthusiasts for 18 years. Trained by certified US & Australia PGA Golf
Gurus in Golf Coaching, Lip aspires to use a holistic approach to
teach his students to improve their golf game and build strong
fundamentals to prevent potential golf injuries. Lip Ooi has
been the Head Coach for Singapore Sports School Golf Academy since 2012.
047
01
01 Rahel Frey’s personal maxim is “Go
fast and never ever give up!” In 2011
and 2012, the Swiss-born driver took the
wheel for Audi in the DTM. As of 2011,
her favorite set of wheels is the Audi R8
LMS. 02 The cover ensures that during
transportation and before races, the
paintwork and elaborate decals on the
Audi R8 LMS are not damaged.
048
Audi magazine move
Racing Rahel
02
–
The Chinese love their motorsport—a little bit
more with every passing year. And their drivers are
enjoying ever greater success, too. But it was a
female Swiss driver who took the top spot on the
winners’ podium after the tenth round of the
Audi R8 LMS Cup in Shanghai.
By Mark Andrews (copy) & Jan van Endert & Rouven Steinke (photos)
–
049
03
01
02
050
Audi magazine move
01 + 02 In a time of 29:28.661 minutes,
Rahel Frey representing Castrol Racing
Team claimed a lead of just under a second
over her competitors. 03 The Shanghai
International Circuit lies about 25 kilometers northwest of the city center. Since
2004, this track has been the venue for the
annual Formula One Chinese Grand Prix,
among other events.
051
01
2014 Audi R8 LMS Cup
When it launched in 2012, the Audi R8 LMS Cup was staged exclusively on Chinese circuits. A year later, the series expanded
to take in venues abroad, with races in South Korea and Malaysia. In 2014, the Cup will be contested in four Asian countries
between May and November. The single-make championship
still puts drivers in the cockpits of the eponymous Audi R8 LMS—a
GT racer designed to GT3 rules and based on the Audi R8 road car.
With its displacement of 5.2 liters, the V10 engine powering the
Audi R8 LMS ultra produces up to 419 kilowatts.
2014 race dates
Inje, South Korea
May 3 to 4
Fuji, Japan
July 26 to 27
Sepang, Malaysia
August 16 to 17
Guangzhou, China September 26 to 28
Venue to be decided, ChinaOctober
Shanghai, China
October 31 to November 1
052
Audi magazine move
02
03
04
01 For safety reasons, the circuit designed by German racetrack architect Hermann Tilke has a broad format and features wide tarmac run-off areas.
02 Wheels and tires are cleaned thoroughly each time before use. 03 When the car crosses the finish line, the race engineers’ tense focus turns into celebration. 04 Rahel Frey has made her mark—she is the first woman to win a race in the Audi R8 LMS Cup.
053
01
01 Rahel Frey (center) with her rivals Alex Yoong (left, second place) and Marchy Lee (third place).
Adderly Fong, who ultimately clinched the 2013 series, finished the race in fifth place.
054
Audi magazine move
Rahel Frey is really just a slip of a girl. She stands
exactly one meter, sixty-three centimeters tall. But anyone who thinks that makes her a pushover is sorely mistaken. The Swiss racing driver is not only tough, audacious
and fast but in the tenth round of the Audi R8 LMS Cup
event, she also proved she’s the best. That makes her the
first woman to win an event in the single-make series.
Former F1 pilot Alex Yoong together with subsequent
2013 Audi R8 LMS Cup winner Adderly Fong and local
hero “Franky” Cong Fu Cheng had to content themselves
with coming in as runners-up.“Rahel is an exceptionally
talented driver and it was great to see her rewarded with
a win today. Hopefully, this will inspire more Asian female
drivers to participate in motorsport,” said a delighted
Rene Koneberg, director of Audi Sport customer racing
Asia. “It was a thrilling race and very entertaining for the
spectators. I started from second on the grid but then fell
back a couple of places in the unfavorable outside lane on
the first corner. In the battle to make up lost ground, I
got into an extended and punishing dogfight with Cheng.
Our cars even came into contact a couple of times. But
there was no foul play, just honest to goodness racing,”
says Rahel Frey, describing her victory.
The race in Shanghai was contested on the Formula One circuit under the Sports Car Champions Festival
umbrella. Over the course of this event, the Audi R8 LMS
recorded the fastest lap times ever achieved in any series.
“This track is unique and technically very demanding. On
some of the corners, there’s no room for error,” explains
29-year-old Franky Cheng, who went head to head with
Rahel Frey. Laid out in a form reminiscent of the Chinese
character shang, which also appears in the name Shanghai, the circuit sees cars reaching top speeds of up to
275 kilometers per hour. Motorsport in China may still
be in its infancy but it’s growing at a breakneck pace.
“Over a decade ago, there were virtually no motorsporting events in China,” points out Rene Koneberg. When,
in 2002, Franky Cheng wanted to advance beyond karting, he had no other choice than to head off to Europe.
Today, the landscape has changed. “Motorsport is a rapidly expanding market in China. There’s been a race here
on the Formula One calendar since 2004 and the German
Touring Car Masters series is returning. Plus, the World
Endurance Championship (WEC) is launching an event, in
which the four rings will also compete with its Audi R18
e-tron quattro,” adds Koneberg.
The Audi R8 LMS Cup is making an important contribution to the market’s evolution. “The Cup provides
an excellent platform for up-and-coming young Chinese
drivers,” explains Franky Cheng, because it gives them an
opportunity to go up against experienced European pros
like Rahel Frey and to learn from them. There’s an open
access data policy, which means that after each race, all
the drivers have access to information that allows them
to analyze the winners’ race performance. Koneberg sees
customer races such as the Audi R8 LMS Cup as adding a
third string to the Audi bow, alongside the brand’s other
longstanding racing commitments to Le Mans and the DTM.
Gentlemen drivers make up half of the Cup entrants and have a key role to play. “You need a good mix
of amateurs and pros,” says Koneberg. The “gentlemen
drivers” are usually successful entrepreneurs or businessmen looking for an adrenaline rush unlike anything daily
life can offer. Aspiring Cup competitors need an Audi R8
LMS and a racing license—which can be obtained by passing the relevant driver training course. Don’t let that fool
you into believing the amateurs are slow coaches. Quite
the contrary. The weekend drivers often snatch valuable
points from under the professionals’ noses and earn top
ten placings. Jeffrey Lee, for instance, finished the 2012
season in sixth place overall and went on to compete as
a professional for the Audi Chinese Taipei Team in 2013.
“We have access to the video footage of the top drivers.
So after each round, I analyze the recordings and compare them with the relevant data. Typically, novice racers
get the hang of the slower corners sooner than the faster
ones,” comments Alex Au, who topped the amateur rankings in 2013. A distinct camaraderie prevails between
the amateurs and pros, who are happy to offer tips and
advice—as long as the novices keep out of their way during training and don’t go too fast. Pro pilot Franky Cheng
sees it as a “win-win situation” that makes for a far more
convivial atmosphere.
“The series will continue its expansion in Asia
and the driver field is also set to grow,” promises Koneberg, who has notched up significant successes with the
Audi R8 LMS Cup. Some 25,000 spectators attend the
races and even more follow the live stream from the website. In fact, the number of visitors to the website doubled over the course of last year. According to Koneberg,
“The Chinese fans are hooked.”
In 2014, a race will be hosted on the Formula
One track in Fuji, Japan for the first time. Many highcaliber drivers have already confirmed their participation in the upcoming series. After joining the field
during the current season, Franky Cheng confirmed
over the weekend of the Shanghai races that he will
be extending his contract. “I didn’t win the series—
which made my decision that much easier.” He regards the 2013 season as a learning curve but plans to
make a decisive bid for glory in 2014. Alex Yoong and
Marchy Lee will also be back again—which means we can
look forward to nail-biting action in the season ahead. //
More on the story
Experience more of
the Audi R8 LMS Cup
with the Audi
magazine app.
To view a video of the
race, go to
www.youtube.com/audi
055
More on the story
An overview of Audi City showrooms worldwide is available
with the Audi magazine app.
For further information, go to
www.audi-city.com/berlin.
Visit us at Audi City Berlin
Kurfürstendamm 195
10707 Berlin, Germany
Opening hours:
Mon–Sat 10 am–8 pm
Phone: +49(0) 30/6 660 775 55
056
Audi magazine drive
Options galore
–
The first of its kind in Germany, this is the world’s
biggest and smallest showroom rolled into one.
Welcome to Audi City Berlin and virtual reality.
By Sabine Cole (copy) & Pascal Rohé (photos)
–
“We are launching the flagship showcase for
our premium customer concept in Berlin, one of the
world’s most exciting cities.” With these words, Luca de
Meo, Member of the Board of Management for Sales and
Marketing of AUDI AG, greeted guests at the pre-launch
event for Audi City Berlin on February 4. Two days before the opening of the first digital Audi showroom in
Germany, 300 invited guests got to experience up close
and personal the dovetailing of real life elements with
virtual reality. Located on Berlin’s premier boulevard
Kurfürstendamm (known affectionately as Ku’damm),
the cyber store covers 375 square meters of floor space,
spread over two floors. In contrast to the Audi Terminal, a mere two models grace the tight confines of the
presentation area. To make up for it, the 87-squaremeter digital screen displays every imaginable option
and pairing that the Audi model palette has to offer.
After the warm welcome by Berlin devotee de Meo,
Wayne Griffiths, head of sales Germany at AUDI AG,
and Sven Schuwirth, Audi City Berlin project director,
described in detail the practical ins and outs of the digital sales concept.
Audi guides receive visitors and help them get
their bearings. With the help of a tablet dubbed a “staff
>>
device,” they introduce visitors to 057
Shades of the Berlin International Film Festival: Screened on the powerwall, a 3D clip from the movie Ender’s Game starring the Audi fleet shuttle
quattro gripped viewers.
Sven Schuwirth, head of brand and sales development at AUDI AG, explaining the cyber store concept to guests at the pre-launch event.
Actor Moritz Bleibtreu chilled and chatted with the guests. He also
surprised Luca de Meo, Member of the Board of Management for Sales
and Marketing of AUDI AG, with his flawless Italian.
Wayne Griffiths (left), head of sales Germany at AUDI AG,
and Axel Strotbek, Member of the Board of Management
for Finance and Organization at AUDI AG.
058
Audi magazine drive
Former Berlin resident, Luca de Meo, with actors Wotan Wilke Möhring and Dennenesch Zoudé as well as German TV presenter Kai Pflaume (from left to right).
Siyamak Seyedasgari will soon be a father of twins. He chose to configure an
The staff devices act as remote controls for the whole of Audi City. Both the
Audi Q5, “because the double stroller will fit inside it.”
Audi guides and experts are equipped with these tablets.
the technical options. If visitors are not just interested
in immersing themselves in the brand but want to configure an actual vehicle, the Audi experts step in to lend
a hand. Together with the customer, they configure
the Audi car to the potential owner’s specifications on
a multitouch table. The result can then be immediately viewed as large as life on the Audi ultra powerwall.
From rotating the car through 360 degrees, to opening
the doors and looking inside and out, it’s all possible
with the 50 gigabytes of processed data. The new S3D
powerwall even gives you a dimensional feel for some
of the models. Should the consultation turn into a sales
discussion, the Audi expert and customer retire to the
customer private lounge, which is also a studio with
sample finishes. Here, paintwork, interior fabrics, materials and trims from the Audi exclusive catalog can be
experienced in their physical form. In this way, millions
of configurations can be put together with breathtaking
speed.
It’s not just life-sized configured cars that can be displayed on the powerwall.
It also shows spectacular films from the world of the Four Rings.
Arctic Circle
The customer and sales assistant work side by
side on an interface. All choices are instantly displayed
and corresponding changes in price can be transparently
tracked. With so many new options at your fingertips,
the real question is, why settle for only one Audi? The
answer: Thanks to the flexible new Audi select package,
you don’t have to. In future, Audi City Berlin customers
can drive up to three different Audi models in a year. At
the opening, Wayne Griffiths described the global challenges facing dealerships in three words: “Urbanization,
digitization, personalization.” In growing cities with
their expensive downtown areas and lack of parking facilities, the traditional dealership format simply no longer
works. The alternative solution that does work is a digital
showroom. There are, however, some services that can’t
be offered digitally. For this reason, test drives and deliveries will be arranged in cooperation with local Audi
Terminals. After all, driving remains a powerful physical
experience for Audi City customers, not least in Berlin.
//
Audi City worldwide
Following successful launches in London and Beijing, the world’s third Audi City
opened in Berlin at Kurfürstendamm 195. “Audi City is showing the way to the future
of sales. We are combining new digital possibilities and even more personal customer
consultation,” explained Luca de Meo, Member of the Board of Management for Sales
and Marketing of AUDI AG. The next step in the evolution of digital showrooms opened
its doors in Berlin in February. There, for the first time, visitors can experience the
Audi virtual world in stereo 3D. Success vindicates the concept. In Beijing, some 8,000
customers per week stop by the attractive cyber store. That’s just under half a million
visitors per year—roughly on a par with the number of new Audi cars sold in China in
2013. As an event location, Audi City Beijing is also a big hit. Since Audi City London
opened in mid-2012, UK sales have shot up by 70 percent. In an especially gratifying
development, six out of ten buyers were new customers. The site of the next Audi City
planned will be Moscow. What’s more, selected technologies from the cyber store will
be made available in the course of the year to a large number of Audi partners worldwide to round out existing sales formats with digital technology.
Audi Q5 fuel consumption urban/extra-urban/combined (in l/100 km): 11.4-6.0/
7.1-4.9/8.5-5.3. CO 2-emissions combined (in g/km): 199-139, EU5/6.
059
–
inspire
People and
ideas that
inspire us.
–
062 myAudiworld: Live the Audi life.
068 Audi Fashion Festival 2014.
070 The ten: The best products and ideas to suit every personality.
072 An interview with Audi Ambassador, Dick Lee.
076 Why here? Stefanie Ulrich, HR director at the Audi Neckarsulm site.
079 Found on Facebook: Two Audi R8 Coupé cars patrolling with the police in Dubai.
myAudiworld
–
Introducing your gateway to a plethora of
the finest experiences: myAudiworld.
By Melissa Cheng (copy) Audi Singapore (photos)
–
062
Audi magazine inspire
“The purpose of life is to live it, to taste experience to the utmost, to reach out eagerly and without
fear for newer and richer experience.” - Eleanor Roosevelt
From creating luxury cars that spearhead innovation and technology, to one-of-a-kind experiences
that deliver the best in fashion, gastronomy, sports and
culture, Audi strives to grow and evolve continuously. At
Audi, the spirit of innovation drives the quest to excel in
everything we do. With that goal in mind, the exclusive
member-only club, myAudiworld, aims to enhance the
lifestyles of Audi drivers with a new world of luxury and
unrivaled experiences. Granting access to the unique Audi
lifestyle, myAudiworld opens up a world of endless possibilities. The opportunity to mingle with like-minded individuals is made even more enjoyable as members partake
in the array of the finest experiences that myAudiworld
has to offer.
myAudiworld ensures exclusive access to privileges handpicked for your enjoyment. Gourmet cuisine, the
latest fashions, spa experiences and other lifestyle indulgences that will entertain and inspire. Invites to exclusive
events and experiences have been specially chosen and
tailored to allow Audi owners a chance to relax and take a
break from their hectic schedules. From indulging in fine
food, to immersing in art and fashion culture, the best
seats in the house will always be available. Also available
to members is the chance to participate in the Audi Driving Experience, where they can embark on unforgettable
adventures with stunning landscapes, outstanding training grounds and best of all, experience the unmistakable
power of Audi.
myAudiworld not only provides enriching activities for leisure, but also recognizes the need to stay in the
know for the intelligent Audi owner. The portal provides
links to information and news on the latest happenings in
Audi, as well as access to Audi Technology Portal and Audi
Heritage. Stay on top of technology as members receive
quarterly issues of Audi Magazine, and monthly editions
of the Audi Enewsletter, which contain information on the
latest Audi innovations and trends, thought-provoking
interviews with Audi people and unique lifestyle stories
that will bring you further into the world of Audi.
With the car as the main key to this exclusive
membership, Audi’s aftersales care keeps your car in pristine condition, with Audi staff undergoing continuous
and rigorous training to ensure the best standards are
being applied during servicing. That, together with the
highest quality components and equipment, combine to
put your mind at ease as you let Audi pamper your vehicle.
myAudiworld allows full management for Audi owners,
allowing booking of the next service appointment, checking of last servicing record and offering tips and tricks
to help maintain your Audi in the best condition.
To purchase an Audi, is not only to purchase an
amazing machine for to travel in; it is to gain access to a
whole new lifestyle; the Audi lifestyle.
To begin your journey with the Audi lifestyle, visit
//
www.myAudiworld.sg now! 063
Flying High
–
myAudiworld opens up a world of luxury including the 4th
MillionaireAsia Private Aviation Show, where myAudiworld
members enjoyed a wonderful evening of amazing cars, luxury
jets and fine company.
By Melissa Cheng (copy) & Albert Tan (photos)
–
Audi recently took part in the fourth MillionaireAsia Private Aviation Show organised by MillionaireAsia.
With Audi participating in this exclusive show, myAudiworld members were invited to attend this event among
luxury private jets and top-of-the-range supercars.
Featuring event booths of many renowned luxury
lifestyle brands, the show attracted many local and regional invited guests. Attendees were treated to an evening
of entertainment, fashion shows and event highlights, all
contributing to the lively atmosphere in the private hangar. A static private jet was on display as the main attraction for viewing. The surrounding hangars were opened
to show propeller planes and helicopters proudly parked
inside. Test drives of much sought-after supercars and displays of rare luxury watches provided much excitement.
064
Audi magazine inspire
For the evening, the Audi RS 6 Avant and Audi R8
were on display, and were available for test drives, along
with the Audi S3 Sportback, Audi SQ5, Audi RS 5 Coupe and
Audi A8.
The event is one of the many privileges offered to
members of myAudiworld. For more information on upcoming luxury lifestyle events exclusive to myAudiworld
//
members, visit www.myAudiworld.com.sg. 065
Chief Winemaker, Sam Kurtz and Chef Stephen Zoisl of MyPrivateChef
In fine company
–
myAudiworld presents an evening of Chef Stephan Zoisl’s delectable food, paired
exclusively with wine from St Hugo, as well as a chance for guests to chat with St
Hugo Chief Winemaker, Sam Kurtz.
By Melissa Cheng (copy) & Steven Foo & Pernod Ricard (photos)
–
066
Audi magazine inspire
Guests relax with the excellent wine and food from a specially crafted menu
Jean Anthelme Brillat-Savarin once said, “A meal without wine is like a day without sunshine”. Truly, wine is a wonderful accompaniment to a wonderful meal. On 27 February
2014, Audi Singapore teamed up with Pernod Ricard to invite
myAudiworld members to an intimate sit-down dinner prepared
exclusively by professional chef Stephan Zoisl of MyPrivateChef,
coupled with a tasting of one of Australia’s most sought-after
wine labels, St Hugo.
Pairing the right food with the right wine can enhance
the taste of both. Chef Stephan Zoisl spent hours designing a
menu that would give the guests’ taste buds much pleasure. This
was a challenge as both wines for the night were reds, namely St
Hugo Barossa Shiraz 2010 and Coonawara Cabernet Sauvignon
2010, both full-bodied wines with exceptional flavor. Chef Zoisl
said, “We have two really good wines for tonight, and I have designed a menu that lets the wine and the food bring justice to
each other, without compromising value and flavor.” The final
menu consisted of Beef Tartare with dijonnaise and sourdough
croutons as an appetizer, Herb Crusted Lamb Rack and Lamb Ragout with potato crème, ratatouille complemented with thyme
jus as a main course and a full Chocolate dessert with five different cocoa percentages. This gourmet menu, paired with St
Hugo’s wines, was met with delight by the discerning guests.
Dessert to round
off the scrumptious meal
Specially brought into town for the occasion was Sam
Kurtz, St Hugo’s Chief Winemaker, who made the evening even
more enjoyable as he shared his expertise and knowledge, explaining the specially chosen wine that was presented at the
exclusive event. Having crafted wine for more than 15 years,
Mr Kurtz has winemaking and appreciation in his blood. He is
the sixth-generation winemaker in his family and still lives and
works in the Barossa Valley. He is also the great-great-great
grandson of Johann Gramp, the founder of the winery at which
he now works. “Winemaking has been an integral part of my
family’s way of life,” proclaims Kurtz, “I decided to specialize
in red winemaking to fulfill my vision and uphold my family’s
legacy; I have not looked back since.” Kurtz spent the evening
mingling with the guests, answering their queries about wine
and winemaking. “I feel very honored to be able to be here for
this event and to be able to sample this menu that Chef Stephan
Zoisl has created for our wines. To be able to allow people to
fully appreciate the flavor of our wines, the right combination
of tastes is very important, so as not to confuse the palate. The
whole concept of this dinner is very appropriate for introducing
our red wines; something that I feel makes the whole experience feel more personal and intimate.”
Visit www.myAudiworld.sg for more exclusive details
on upcoming events.
//
067
Fashion
Reinvented
–
The iconic Audi Fashion Festival 2014 kicks
off with a host of exciting program lineups
that promises an unforgettable experience.
By Melissa Cheng (copy) & Audi Singapore (photos)
–
The annual Audi Fashion Festival is an event that
is marked on every fashionista’s calendar, and 2014 is
the festival’s sixth consecutive year with Audi as the title
sponsor. Further supporting the brand’s commitment
to the fashion community and young design talents, the
regional fashion design competition Audi Star Creation
continues for the fifth year, kicking off the iconic fashion
week in May.
Mr. Jeff Mannering, Managing Director of Audi
Singapore, says, “Audi is a progressive brand. This is
demonstrated in the design of our products, as well as the
068 / move / Audi magazine
activities we are involved in – including fashion. The theme
of this year’s Audi Fashion Festival, ‘the Art of Progress,’ is
a fitting parallel as we introduce the Audi A8 flagship to
Singapore. It is the ultimate expression of what progress
means for Audi. Its introduction will raise the level of
luxury, craftsmanship and quality expected within the
premium segment, and is certain to emerge at the top of
its class.”
This year’s festival signifies AFF’s first year as
a fully independent fashion week as it moves away from
five years of government support. Greatly adored on
the runways, NARS continues to be the official makeup
sponsor this year. For the first time, the festival opens
with an Asian designer – Prabal Gurung. The Singaporeborn, Nepalese-American designer will be presenting
his Fall 2014 collection. With his luxuriously stylish yet
incredibly wearable designs, the rising fashion star is a hit
with leading ladies like Michelle Obama, with luscious red
elements inspired by his ethnicity, together with paintbrush tapestry effects referencing abstract paintings by
artist Cecily Brown.
1.
2.
Continuing the tradition of being the only fashion
week in the world to host both emerging designers and
world-renowned fashion names on the same stage, AFF
2014 sees five Singaporean labels showcase their creations
with solo shows of their own. Among the talented group
is Priscilla Shunmugam, who heads Ong Shunmugam
and is known for her contemporary reinterpretations of
traditional Asian wear; the label received the Grand Award
at the Design for Asian Awards 2013.
4.
Joining the likes of Carolina Herrera, Chalayan
and Missoni, renowned designer Oscar de la Renta will be
closing this year’s show with his Fall 2014 collection. The
widely celebrated fashion designer boasts a career of more
than four decades, and is one of the world’s most respected
figures in the fashion industry. Expect to be blown away by
his gorgeous gowns designs that are the highlight of every
collection.
Audi Fashion Festival Singapore 2014 will be held
on 14-18 May 2014 at the Tent@Orchard, Orchard Road.
For more information, visit the Audi Fashion Festival 2014
//
website at www.audifashionfestival.com. 3.
5.
Stars to watch out for:
1. American actress, model and
singer, Kate Bosworth
2. Nepalese-American designer, Prabal Gurung
3. Singaporean designer, Ashley Isham
4. American fashion designer,
Oscar de la Renta
5. Singaporean designer, Priscilla Shunmugam
Audi magazine / 069
The ten
–
The best products and ideas to
suit every individual.
–
1 For materialists.
Philipp Bree has quality in the bag— and the new collection for his PB 0110 label is
a material witness to the fact. He spent half a year driving around Europe to scout
out the very best natural materials for his designs. His creations of the finest Italian
leather and pure Belgian linen now grace the shoulders of material girls from Berlin
to New York to Hong Kong. www.pb0110.de/en
070
Audi magazine inspire
2 Forfreshairchildren.
Get ready for spring by adding this
airy outdoor chair to your garden
furniture collection. The Fast Rion
model by Weishäupl is made of
high-quality aluminum and is so
comfortable you’ll never want to go
indoors again. www.garten.ag
3 For technophiles.
Since launching the iPhone
over six years ago, Apple has
sold some 356 million of the
smart little devices around
the globe. The iPhone 5s,
available in gorgeous Gold,
is a shining example of the
brand’s aesthetic appeal.
www.apple.com
4 For easy riders.
The British manufacturer Brooks has
been keeping cyclists sitting pretty for
over 140 years. The Cambium, made
from vulcanized natural rubber enhanced
by a thin layer of structural textile and
organic cotton canvas, absorbs shocks
from rough roads and helps you get the
better of potholes and curbs in style.
www.brooksengland.com
Photos: PR
6 For dynamic digital natives.
With the Ergometer SFE-009 and SFE-012,
two stationary bike models by STIL-FIT, you
can bring contemporary design aesthetics to
your everyday home workout. The SFE-012
features a special innovation: It can be run
with your tablet—iPad or Android—using a
specially-developed app that stores and analyzes your workout information. Now even
your exercise routine gets up to speed with
www.stil-fit.com
the digital age.
9 For head-turners.
If you want to get a head start
on style and are into natural
products, this conditioner by
John Masters Organics is for
you. Ingredients derived from
citrus, wheat, soy and other
naturals strengthen hair and
enhance shine and volume. For
healthy-looking, manageable
hair. www.johnmasters.com
7 For pastry buffs.
The cookbook Meimei’s Secret is really aimed at Chinese
baking enthusiasts with a
penchant for Western-style
pastry traditions. But the
Chinese-English edition will
also appeal to European dessert lovers. The book offers
quick and sophisticated tips
for home bakers everywhere.
www.colette.fr
5 For audiophiles.
Electronic headgear for music
to go: The BeoPlay H6 model by
B&O PLAY makes sure modern nomads can always get their favorite
sounds in pristine quality. And with
its clean Scandinavian design, it’s a
treat not only for the ears but also
for the eyes. www.beoplay.com
8 For coat hangers-on.
It’s not only one of Lt. Columbo’s trademarks: Ever
since Thomas Burberry
introduced gabardine in
1879, the trench coat has
been a classic. Nowadays
no well-stocked closet
should be without one.
burberry.com
10 For cash dispensers.
You don’t have to be made of money
to be worthy of this elegant men’s
wallet by Audi in cooperation with
the Italian leather label Poltrona
Frau. Crafted in genuine seat leather, it features two large compartments for bills and eight card pockets. There’s never been a better way
to get your personal finances in order. Article number: 3141301800
shops.audi.com
071
072
Audi magazine move
Past Present
Future
–
Even after building a large body of work over the past
four decades, Dick Lee is not resting on his laurels.
Returning to his roots and exploring other passions, the
Mad Chinaman gears up for the next phase of his career.
By Rossara Jamil (copy) & Olive Tree Studio (photos)
–
Arriving in a crisp pink linen suit that is matched
carefully with a floral Vivienne Westwood tie and leather
wingtip shoes, Dick Lee, one of Singapore‘s best-known
personalities, is not known to shy away from flamboyance.
With his distinctive salt-and-pepper hair giving him a becoming air, the multi-hyphenate charms with his youthful
demeanor despite turning 58 this year.
Having been among the who’s who in Singapore’s
entertainment scene for decades, Lee’s career is nothing
less than illustrious. A musician first and foremost, the
Cultural Medallion honoree has staged a string of successful musicals including Beauty World, Fried Rice Paradise
and Forbidden City. Beauty World, his first musical, was
staged four times over the years. In 2002 and 2010, he
had the honor to be the Creative Director for Singapore’s
National Day Parade, where he dazzled the small island
with his expertise.
073
Jeff Mannering, Managing Director of Audi Singapore, hands over
the keys of the Audi A7 Sportback to Audi Ambassador Dick Lee
As we settle in for the interview at the gleaming,
light-filled Audi Centre Singapore, Dick Lee, who is Audi’s
new brand ambassador, begins with talking about his first
Audi. With a wistful look, he fondly remembers the car, in
a dark gold color, to be the very first Audi A7 that arrived in
Singapore several years ago. The car he drives today is the
Audi A7 too, this time with a Dakota Grey exterior and the
same tobacco-colored leather interior that he loved in his
previous Audi. “The first thing that struck me was how silent the car was. It was also very comfortable and smooth.
Audi represents German technology with contemporary,
stylish design. The cars that I drive, I mainly pick based on
style,” he says. The Audi A7 not only comes with style, but
also superior performance. Lee exclaims that it is not just a
car with design, but also with substance; it is ultimately a
car in line with his personality.
He muses about how Audi, despite being relatively
new in Singapore compared to other German brands, has
achieved a level of cool and aligned itself with lifestyle. It
is an association that he is proud of. Of Audi‘s support of
the arts and culture, Lee says, “Audi has a strong relationship with fashion. I’m tied with fashion. I am also very
firmly rooted in theater. Audi has strong connections with
the arts and all that I do, so it’s perfect for me.”
With this year being his 40th year in showbiz, you
might think that Lee would be slowing down. But that is
not the case. “As you get older, you start to try to do the
things that you’ve always wanted. There’s a sense that
time’s running out, so I’d better do them now,” he says
with a laugh.
074
Audi magazine inspire
The Mad Chinaman
Audi Ambassador Dick Lee, has been the Associate Artistic
Director of the Singapore Repertory Theatre since 1998, and
Explaining that he’s also aware things happen in
their own time, he adds that there were projects he wanted
to do earlier but did not have the opportunity. It seems
he’s also reaping the fruit of the efforts sown over the
years. “It’s as if people out there are seeing me in a different way. And they are approaching me to do things. I
think that it’s something to do with longevity. Maybe I’ve
proven myself and shown that I’m serious about my work,”
he says. One other project he’s working on is a feature film
called Sunshine Girls, a movie about breaking into the Chinese music industry.
He believes too that the inflow of projects has something to do with staying active in show business. “The
minute you sort of stop, you disappear from the scene. And
then you’re perceived as having retired. But if you don’t do
it, who’s going to do it for you? It’s a vicious circle,” he says.
“The good side, of course, is that I get to do interesting
projects continually. I want to challenge myself and I’ve
always been restless creatively.”
has recently opened the self-written play entitled Rising Son.
The play is based on his father’s experiences during the Japanese Occupation and is part of a trilogy. Launching his first
art exhibition at Galerie Belvedere last year entitled Imperfect
Memory, the collection, that features 24 works on paper, has
mixed media artworks with watercolour and pencil depicting
movement, joy and nostalgia in bright colours. Some of the
artworks portray his mother in her younger days. Lee often
credits his mother, now 78, for developing his growth in art
and music. With the collection taking him approximately
eight months to complete, he divided his busy work week in
half so as to pursue art in the unhurried manner it requires.
With all his experience in the entertainment industry, as well
as the ability to reinvent himself while holding true to his values, Dick Lee is a perfect compliment of the culture and lifestyle that the Audi brand represents.
This restlessness has not abated. As he wrote
in his 2004 book, The Adventures of the Mad Chinaman,
he cited Walt Disney as his ultimate hero for his “ability
to dream dreams and make them happen”. You could say
that Lee is no different, for pursuing his many passions and
showcasing an admirable versatility over the years.
For now, Lee, who just opened The Modern Outfitters boutique in Tiong Bahru, has got his hands full. Aside
from working on a second play, he’s planning to finish the
remainder of the trilogy. In August, he will be restaging his
1996 musical Hotpants and, in September, Sunshine Girls
is going into production. This year, too, he’ll be taking on
the role of Creative Director for the National Day Parade.
Rattling off a list of upcoming projects and adding
that he’s got projects committed up until 2016, he laughs
as if surprised by the intensity of his schedule. Turning
serious, he says, “Right now, the thing I’m trying to do is
focus on what I’ve got going and do it well. I’ve basically
covered everything I’ve wanted to do. And I don’t want to
do something once. I want to do another art exhibition.
I’ve pretty much decided that I want to focus on creating
art especially. At this phase of my career, I want to create
my best things.” //
075
Why here?
–
Up close on very personal territory:
Stefanie Ulrich, HR director at the Audi Neckarsulm
site, enjoying the Geddelsbach vineyards in the north
of Germany’s federal state of Baden-Württemberg.
By Jan Strahl (interview) & Heinrich Völkel (photos)
–
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Audi magazine: Why here, Ms. Ulrich?
Stefanie Ulrich: It’s just so beautiful here. The
Geddelsbach vineyards are close enough to my current
home that on summer evenings I can come out here to
unwind after work. And for me, recharging my batteries
means physical exercise. Given my background in human
resources, I naturally take achieving a good work-life
balance very seriously. And I believe you’ve got to walk
your talk. What’s more, this place pretty much exemplifies what makes this region so special—the countryside,
little villages and wine.
Do you love the vineyards purely as a getaway spot or
do you also enjoy what they produce?
I’m no wine expert but I do enjoy the occasional glass. My interest in wine has increased since I
moved to this region where it’s grown. It’s only when
you live here that you realize how much time and effort goes into tending the vines all year round before
the final product is bottled. A lot of my colleagues
in Neckarsulm come from wine-growing families.
At harvest time, they also have to pitch in and we do our best
to make that possible. As a result, I now consciously choose
wines made in the region, even if that means leaving
French or Italian labels out of my shopping basket.
Totally at ease: Stefanie Ulrich enjoys a break
sitting on the grass at the side of a road and
even shares her refreshments with a horse.
As HR director for the Neckarsulm site, you have almost 15,000 staff members under your care. With the
constant back and forth of discussions, do you need
quiet time with minimal communication?
Yes, that’s certainly true for me. When you
spend the whole day interacting with others, the peace
and quiet of nature is a great change of pace.
How many of your colleagues at the plant do you know
personally, how many faces can you put names to?
By now it must be a few hundred. I’ve been stationed here and when I started I hardly knew anyone.
But I’m still constantly meeting new people and adding
remarkable colleagues to my network.
In your job, you’ve probably interviewed your fair share
of people. What is your opening question?
Actually, much the same way as you did with me:
“Why are you here?” That’s my standard opener because
it leads very naturally into a discussion of things such as
motivation and qualification. And from there it’s just a
hop, skip and a jump to “What makes you believe that
you’re the right person for this job?”
You started your career with VW in 1990, having graduated with majors in German studies and political science—not exactly the traditional subject choices for a
job with a carmaker.
Admittedly, they’re fairly unconventional. But it
just goes to show how open-minded Volkswagen is as a
company—it has a long history of taking on staff with
unusual career paths and giving those changing direction
a chance. And it’s precisely this mixture of backgrounds
that makes the company what it is and contributes to its
overall success. While it’s true that we prefer candidates
with qualifications in business or a technical field, you’d
be surprised at the people on the payroll—social workers, priests, language specialists and philosophers. And how did you in turn come to decide that Volkswagen was the right place for you to start your career?
Back then, a hot topic that is now once again on
everyone’s lips was the advancement of women in the
workplace. >>
077
the HR department-, for instance, we account for more
than one in two staff members.
You were the first woman to join the top management at Audi. Only one other woman has since risen to that level …
I’m confident that this state of affairs will
change in the near future. It just takes time – and I’m a
case in point—to reach the top of the corporate ladder.
There is still a lot to do and we accept the challenge.
VW had decided to commit to bringing about change by
initiating a program to increase the number of women
employed in the company. This was precisely what my
political science studies focused on. Plus, I had already
completed internships, so it made sense to apply to Volkswagen for that kind of work. I didn’t know much about
the automotive industry or the company itself. But a
seasoned HR pro whom I met there gave me the opportunity to get a feel for the company in a one-year trainee program. On the whole, I really just struck it lucky.
Has there been progress in advancing women? What
has changed over the last 20 years in the automotive
industry?
When I started out at VW, we were still talking about getting women’s toilets and showers built.
Although we’re well past that stage now, we still cannot claim to have made a quantum leap forward. We
aren’t succeeding yet in getting sufficient numbers of
women interested in technology in order for the workforce to comprise 40 or 50 percent female employees in
the medium to long term. While changes in the political arena and the working environment in general have
borne fruit in advancing women in our industry among
others, a barrier specific to automotive manufacturing
still remains. Our findings show that you can’t get girls
to take an interest in technology when they’re already
in their teens. Traditional gender roles need to be cast
aside from an early age both at home and at school for
a love of technology to be instilled. There are, however,
areas at Audi where women make a strong showing. In
Clearly, a lot that goes on within your sphere of activity has a political dimension. Is HR ultimately about
politics?
HR is a key driver behind a company’s internal policies. In Neckarsulm, 15,000 individuals—as many as in a
small town—come together and the human aspect plays
out on an equivalent scale. The word “politics” has its
roots in the ancient Greek polis, which refers to matters
relating to the citizenry, including a community’s social
standards and conventions as well as the distribution
of power. In human resources, our job is to balance the
scales—seeing that rules and regulations are adhered to
but also looking after employees’ personal interests—
within this complex social structure. And as is always
the case when different people have to pull together,
it’s best if everyone is willing to compromise, think
long-term and be prepared to expand their horizons.
Thank you for talking with us, Ms. Ulrich.
//
Stefanie Ulrich
After graduating with a degree in German studies and political science, the native of Stuttgart launched her career at the
Volkswagen AG human resources department in Wolfsburg
in 1990. There, she played an active part in the advancement
of women in the workplace, training, personnel management
and HR services. Ulrich also had a hand in founding Wolfsburg
AG, a public private partnership between the town and VW
geared to advancing the region’s economic and employment
structure. In 2000, she was appointed head of HR at the VW
Salzgitter plant before moving on to the position of HR director at the Audi plant in Brussels in 2007. In cooperation with
the major Belgian trade unions, she developed new workingtime models for putting the Audi A1 into production.
On January 1, 2011 Stefanie Ulrich stepped up as HR director at the Neckarsulm site with its workforce of just under
15,000. In the middle of the same year, she became the first
woman to join the top management at Audi.
Audi A1 fuel consumption urban/extra-urban/combined (in l/100 km): 7.5–4.4/5.1–3.4/5.9–3.8; combined CO 2 emissions in g/km:126–99, EU6.
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Audi magazine inspire
Police car done to
perfection
–
At the Dubai Motor Show, the Emirate’s police force presented two Audi R8 patrol cars to further reinforce their
already formidable fleet. The premiere
was showcased on Facebook Audi Middle East (photo).
–
Following their appearance at the Dubai International Motor Show, the two Audi R8 Coupé super sports
cars provided an escort for a scenic drive staged as part of
an Audi driving experience.
The reality is therefore that very few officers will
have the pleasure of getting behind the wheel of a supercar. “I couldn’t believe it when I was assigned a Ferrari FF
as a patrol car,” says Mariam Ahmad, “I had never driven a
sports car before.” Let’s just hope that there isn’t a sudden
spike in arrests in Dubai since,“ People literally beg us to
bust them for any reason so that they go for a ride in the
//
cars,” adds Ahmad. Audi R8 Coupé fuel consumption urban/extra-urban/
combined (in l/100 km): 22.2-19.3/10.6-8.4/14.9-12.4;
combined CO 2 emissions in g/km: 346-289, EU5.
Audi @social media
Well over a million fans meet on the German-language Audi Facebook pages, exchanging news and views about their cars and sharing their experiences. And there are some 20 million fans across the
globe. For each edition of Audi magazine, the editors select a popular
post and recount the story behind the image. If you, too, want to like
the brand, comment, post a photo or video, then visit one of the Audi
Facebook pages, such as www.facebook.com/audi.
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Photo: AUDI AG
Dubai is a fabled city. And for gearheads, the local
police force’s patrol cars certainly seem to come straight
out of a modern fairytale. Including the two Audi R8 Coupé vehicles publicly unveiled for the first time at the 2013
Dubai Motor Show (photo on the Audi Middle East Facebook page), the stable of thoroughbreds alone will have
commanded in the region of five million euros—and that’s
not counting the cost of the conventional squad cars. In
total, more than a dozen top-of-the-range dream cars,
among them a Lamborghini Aventador LP 700-4, Bentley
Continental GT and a Bugatti Veyron, have been put at the
service of law enforcers. “We want to make a splash,” said
Anas Al Matrooshi, deputy director of the General Department of Operations for Transport and Rescue, by way of
explanation to the UK’s Daily Mail.“Dubai is a tourist city
and we are deploying these cars specifically in sightseeing
areas. What’s more, Dubai is a modern city and these cars
take up its rhythm.”
Audi Genuine Accessories
–
Take your pick from the wide array of
Audi Genuine Accessories available for
your Audi.
–
Keeping your Audi running and looking in tip-top condition is the
main priority at Audi. Using only genuine Audi parts guaranteeing
longevity of component life, Audi-trained specialists will service
your car to ensure the highest standards. Audi gives you a chance to
completely immerse yourself in this unique experience, by indulging
in the finest accessories that Audi has to offer.
The perfect
accessories for
your perfect ride
Audi Genuine Accessories are the right mix of excellent functionality and flawless design. Enhance
your Audi with smooth side sills or a sporty rear
diffuser and blade. With the Audi A4 aerodynamic
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Description:
Aerodynamic styling kit - $3,638 SGD
Wheel Set - $5,350 SGD
Complete Set - $8,500 SGD
Remarks: Prices are inclusive of parts and labor
with 7% GST. Not applicable for S line models
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Audi magazine inspire
Turn your car
into a powerful
statement
Transform your Audi A3 with the accented curves of the
front spoiler with blades. Race through the streets with
gorgeous top-of the-line wheels, or jazz it up with sporty
tailgate trims for the extra edge. What’s more, paint
them in any colour of your choice. The possiblities are
endless.
Description:
Aerodynamic styling kit - $4,000 SGD
Wheel Set 18” - $3,500 SGD
Complete Set - $7,500 SGD
Remarks: Prices are inclusive of parts and labor with 7%
GST. Not applicable for S line models
Make every drive more
entertaining
The Audi Entertainment mobile system turns the backseat of your Audi into
a personalized entertainment centre. Watch movies, listen to music or flick
through pictures on a larger-than-normal 9-inch TFT monitor or your iPad.
And with option of having the Audi Bluetooth headset, you can ensure that
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simply slide the Audi DVD player or your iPad out of the brackets and continue
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Drive an Audi.
Before you even
learn to walk
Even if it will still be a few years before the
youngsters are driving themselves, the child
seats ensure that the little ones have just as
much fun on the journey as the grownups.
Suitable for child 12 to 48 months
Starting package price: $907.36 SGD
Remarks: Prices are inclusive of ISOFIX Base
with 7% GST
Starting package price: $1,456 SGD with 7% GST
081
quattro
lifestyle
quattro for junior
The Junior quattro legends in Audi
Sport look promises plenty of driving
fun for the little ones with its functioning LED daylight running lights.
Includes black tires and genuine competition kit legends racing sticker.
Batteries for LED lights included with
delivery. SGD 342.40 inc. GST
–
Treat yourself to some
especially delightful lifestyle
accessories from Audi.
–
Scooter Bike
Young Audi fans will be delighted. Thanks to its
frame design, this balance bike can be transformed
in a few moments into a scooter. The lightweight
aluminum frame was produced in a special “hydroforming” process and features an integrated brake.
This brake guarantees safe operation both as a balance bike and as a scooter. SGD 599.20 inc GST
Stainless elegance
The ultra-flat casing is made
from 316L grade stainless steel
and the brushed face enhances
the timeless attractive design.
With date display and a synthetic strap in anthracite.
SGD 385.20 inc. GST
Card, cash and coin
Wallet in horizontal format. Two
large compartments for notes,
coin compartment, flap with 10
pockets, net pocket for ID card.
SGD 211.86 inc. GST
Ready for takeoff
Metal-framed aviators with lenses made
from high-quality polycarbonate with
sun protection filter level 3 and “quattro”
logo embossed on the left temple arm.
SGD 190.46 inc. GST
Power up
Around the world with Audi: this travel
adapter with six country adapters guarantees a safe power connection for two and
three-pin appliances in more than 150 countries on every continent. Moreover, two USB
appliances can also be charged when using
the Audi adapter. Featuring integrated fuse
and Audi rings logo. SGD 142.31 inc. GST
Carry all
Make sure you cut a good figure
while playing sports — with this
water-repellent and spacious
sports bag. The large main compartment with padded baseplate offers plenty of room for
your sports kit. The flat zipped
compartment, the two zipped
side pockets and the inside mesh
pocket are best suited for small
items. With five elongated stud
feet. SGD 181.90 inc. GST
For more enquiries on Audi Genuine Parts and Accessories, call 65-6366 2323 or email [email protected]
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Audi magazine inspire