century 21

®
CENTURY 21 :
The Gold Standard
®
CENTURY 21 System at a Glance
There are many realty signs on front lawns these days, but only one can offer
representation in over 70 countries through a network of more than 120,000 real estate
professionals.
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Founded in 1971
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Part of the Realogy Franchise Group
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Century 21 Real Estate LLC is the franchisor of the world's largest residential
real estate sales organization
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Operate in approximately 8,000 offices around the world
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Considered "the most recognized name in real estate,"* ours is the brand that
comes to mind most when consumers think of real estate services
We strive every day to better understand your needs to help you complete a
successful transaction for your home. We embrace your goals as our own.
CENTURY 21: The Gold Standard
Source: 2011 Ad Tracking Study. The survey results are based on 1200 online interviews with a national random sample of adults (ages 18+) who are
equal decision makers and who have bought or sold a home within the past two years or plan to purchase or sell a home within the next two years.
Brand awareness questions are based on a sample of 1200 respondents at a 90% confidence level with a margin of error of +/-2.4%. The study was
conducted between September 12 - November 20, 2011 by Millward Brown, a leading global market research organization.
Jonathan Duy
Office: 440-221-7555
E-mail: [email protected]
Marketing
As a CENTURY 21® professional I will...
Provide you with professional, personalized service
Monitor details and coordinate marketing activities for the sale of your home
Show your property to qualified buyers
Present all written offers
Facilitate the closing
Our proven Marketing System offers traditional and proprietary marketing tools, systems
and services to help get your home sold, including:
CENTURY 21 Internet Marketing Program:
century21.com
century21espanol.com
Neighborhood Profiles
Targeted E-mail Communication
Social Media Website
- Facebook
- Twitter
- YouTube
- Flickr
Jonathan Duy
Office: 440-221-7555
E-mail: [email protected]
Website Listing Distribution Network
National Advertising
Local Advertising
Global Referral Network
Seller Service Pledge®
MortgageSM Services
Preferred Client Club Marketing
Direct Mail Marketing
Fine Homes & Estates Digital Magazine
Buyer lead distribution program
(LeadRouter)
Client lead reporting tool (Golden Ruler)
An Industry Leader
For the past decade, CENTURY 21®
has reigned as the nation's most
recognized brand in real estate!
LEADER IN BRAND AWARENESS:
In 2012, the CENTURY 21 System continued to maintain the highest
brand awareness level among consumers presented with a list of
other real estate organizations; a trend we have upheld since 1999.
•••••••••••••••••••••••••••••••••••••
LIKELIHOOD TO RECOMMEND:
The CENTURY 21 System continues to remain one of the top recommended
agencies in "Likelihood to Recommend" for 2012.
••••••••••••••••••••••••••••••••••••••••••
MOST RECOGNIZED NAME IN REAL ESTATE:
As in previous years, consumers in 2012 continued to identify the
CENTURY 21 System from a list of real estate organizations as "the
most recognized name in real estate."
Thirty-five percent of adults surveyed identified CENTURY 21 as the most well-known brand.
The nearest competitor (RE/MAX) was a substantial 6 percentage points behind.
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FUTURE CONSIDERATION:
The CENTURY 21 System continues to remain one of the top agencies on
Future Consideration in 2012*.
Source: 2012 Ad Tracking Study. The survey results are based on 1,204 online interviews with a national random sample of adults (ages 18+) who are equal decision makers and who have
bought or sold a home within the past two years or plan to purchase or sell a home within the next two years. Brand awareness, Consideration and Likelihood to Recommend questions
are based on a sample of 1,204 respondents at a 90% confidence level with a margin of error of +/-2.4%. Recognition and Respected questions based on those who had awareness of
the brand. Results are significant at a 90% confidence level with a margin of error of +/-2.4%. The study was conducted in two waves by Millward Brown, a leading global market research
organization during the following time periods. Wave 1: February 5th - February 19th 2012. Wave 2: August 12th - August 26th 2012.
Jonathan Duy
Office: 440-221-7555
E-mail: [email protected]
Your Marketing Plan
21 Step
Marketing Plan
The following pages will provide
additional detail to some significant
components of our comprehensive
marketing plan to get your home sold as
quickly as possible and for the best
price. Immediately below is an overview
of our complete Marketing Plan.
1. Recommend a pre-listing inspection and hiring a professional home staging service
2. Develop a Comparative Market Analysis (CMA)
3. Create a photo slideshow or virtual tour to post on listing websites
4. Enter your listing into local Multiple Listing Service
5. Place the CENTURY 21® “For Sale” yard sign
6. Announce your listing to Agents in my office and other CENTURY 21 Offices in the area
7. Place a “Lock Box” on your door to provide easy access for other agents
8. Place your listing on our century21.com website
9. Distribute your listing to hundreds of Listing Partners
10. Place your listing on social media sites like Facebook, Twitter and YouTube
11. Place your listing on my personal website
12. Create an Individual property website for your listing
13. Prepare full color property flyers and brochures to showcase your home to buyers and
other agents
14. Offer the CENTURY 21 Home Protection Plan that can help attract buyers to your property
15. Schedule email marketing pieces to my entire list of contacts and past clients as well as
area REALTORS®
16. Print (newspaper) and direct mail advertising in our local area
- Just Listed Cards
- Open House Cards
17. Hold an Open House for area REALTORS® and the public
18. Tour your home with prospective buyers
19. Provide you with constant feedback from buyer showings
20. Send you weekly online activity reports on your property
21. Negotiate with potential buyers on your behalf to help get you to the closing table
Jonathan Duy
Office: 440-221-7555
E-mail: [email protected]
Home Staging
Eight seconds. That’s all it takes for most buyers to form a first opinion of
your house.
It’s not long, so you need to make it count. Ideally, your home will impress and
motivate a buyer to swiftly make an offer before it’s gone from the market.
We are dedicated to selling your property at the best price possible in the shortest
amount of time. Home staging can help highlight your home’s best features, making it
appeal to buyers’ senses and emotions. Following simple exterior and interior design
ideas and home-improvement suggestions such as the ones found on our Moving
Checklist page of this presentation, can maximize your home’s attractiveness and
create a captivating first impression.
Jonathan Duy
Office: 440-221-7555
E-mail: [email protected]
Keeping You
Informed
Online Marketing
Summary
Our exclusive "Golden Ruler" tool is a
listing measurement device that
provides reports on the number of
online consumer views and leads on
your property listing.
Jonathan Duy
Office: 440-221-7555
E-mail: [email protected]
How We Find Buyers
For Your Home
Attracting
Buyers
We have an aggressive strategy for
attracting home buyers to our listings. By
distributing your listing information, along
with photographs, to a wide array of
consumer websites, we maximize every
opportunity to attract qualified buyers.
In addition, you will have a clear view of
the results of your property’s online
exposure. Detailed marketing reports will
provide you with valuable feedback on
the traffic your property is receiving from
online real estate consumers!
We get your property noticed!
Did you know...
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90% of home buyers use the internet to search for a new home*
38 million home buyers search the internet each month for real estate information*
One in three buyers find the house they ultimately purchase on the internet*
*2010 National Association of Realtors Profile of Home Buyers and Sellers
Jonathan Duy
Office: 440-221-7555
E-mail: [email protected]
A World Class Website
century21.com
More than 2 million visitors come to our site every month. Your home will get a
tremendous amount of exposure and will include detailed information about the
property and the surrounding community.
Our state-of-the-art Website helps make buying and selling real estate easier with
many features for buyers and sellers, including:
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An award-winning online marketing program helps drive over 2 million visitors to our
site each month
A new expanded search that features one-click access to millions of listings
Your home listing for sale on our CENTURY 21 Real Estate Search app for the iPhone or
iPod touch, with multiple photos, property details, and open house information
Jonathan Duy
Office: 440-221-7555
E-mail: [email protected]
A Powerful Web Presence
It’s an axiom as old as the industry itself: location is everything! That’s why we feature
all of our listings on many of the Internet’s most visited real estate websites through the
CENTURY 21® Syndicated Listing Program, including:
CENTURY 21 listings are also displayed
on most MLS-enabled real estate sites.
Jonathan Duy
Office: 440-221-7555
E-mail: [email protected]
A Powerful Web Presence*
The real benefit of our marketing your property on over 500 real estate websites are the
buyer leads. It’s nearly impossible for serious buyers shopping for real estate online not to find
a CENTURY 21® listing. Our network of websites generate millions of buyer leads for our sellers.
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CA
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CO
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DE
DE
FL
FL
FL
FL
IN
IN
IN
IA
IA
IA
IA
IA
IA
IA
IA
KS
KS
KY
KY
KY
KY
Alabama Web Page
Classified Ad Network
Montgomery Homes for Sale
North Jefferson News
St. Clair News Aegis
The Cullman Times
The Leeds News
The News Courier
Anchorage Homes for Sale
AZ ZapHomes
Phoenix Homes for Sale
The Phoenix
West USA Realty
Yuma.com
Ztucson
The Bakersfield Californian
ASUNCABakersfield Homes
Coast Sider
Fresno Homes for Sale
LA Weekly
Los Angeles Homes for Sale
OC Weekly
Monterey Homes for Sale
Phoenix REICCA Oakland Home for Sale
Ramona Sentinel
San Mateo Homes for Sale
SDNN
Fremont Homes for Sale
SF Examiner
Pleasanton Homes for Sale
Silvar
Hayward Homes for Sale
The Sun Chronical
Palm Springs Homes for Sale
SacrementoHomes for Sale
Salinas Homes for Sale
Merced Homes for Sale
San Jose Homes for Sale
San Luis Obispo Homes for Sale
Visalia Homes for Sale
Modesto Homes for Sale
Walnut Creek Homes for Sale
Fort Collins Homes for Sale
Grandjunction.com
Westword
All About Darien
American Towns
Hartford Homes for Sale
Metro Hartford Homes
WTNH
DE ZapHomes
Wilmington Homes for Sale
Bradenton Homes for Sale
St. Petersburg Times
Fort Lauderdale Homes for Sale
Miami New Times
WTHI
WANE
WLFI
Ad Express & Daily Iowegian
Des Moines Homes for Sale
Iowa City Homes for Sale
Knoxville Journal Express
Pella Chronicle
Clinton Herald
The Oskaloosa Herald
Ottumwa Daily Courier
Farm Talk
Wichita Homes for Sale
Big Daily News
Homebuyer KY
Grayson Journal Enquirer
The Sentinel Echo
*This list is subject to change.
KY
KY
KY
KY
KY
KY
KY
KY
KY
KY
KY
LA
LA
LA
LA
LA
LA
LA
ME
ME
MD
MD
MD
MD
MD
MA
MA
MA
MA
MA
MA
MA
MI
MI
MI
MI
MI
MI
MI
MI
MI
MI
MN
MN
MN
MN
MN
MN
FL
FL
FL
FL
FL
FL
FL
FL
FL
FL
FL
FL
FL
FL
GA
GA
GA
GA
GA
GA
GA
GA
GA
GA
GUAM
HI
Wayne County Outlook
Morehead News
Olive Hill Times
McCreary County Record
The Independent
Times Tribune
Glasgow Daily Times
Richmond Register
Commonwealth Journal
Lexington Homes for Sale
Louisville Homes for Sale
Alexandria Homes for Sale
Lafayette Homes for Sale
Louisiana Press Journal
OpelausasHomes for Sale
Monroe Homes for Sale
New Orleans Home
Shreveport Homes for Sale
Bangor Daily News
Maine Home Seller
Baltimore Homes for Sale
Carroll County Times
Cumberland Times News
MD ZapHomes
Salisbury Homes for Sale
Andover Townsman
Gloucester Daily Times
The Haverhill Gazette
The Salem News
The Daily News of Newburyport
The Eagle-Tribune
WWLP
Battle Creek Homes for Sale
Detroit Homes for Sale
Lansing Homes for Sale
Livingston Homes for Sale
Grand Traverse Herald
Livonia Homes for Sale
Monroe News
The Record-Eagle
Port Huron Homes for Sale
Wood TV
ABC Newspapers
ER Star News
Home Magazine
Mankato Free Press
The Land
Southwest Homes Now
Fort Myers Homes for Sale
Fox 10 TV
Melbourne Homes for Sale
MicoHomes
Orlando Homes for Sale
New Times bpb
Pensacola Homes for Sale
FL ZapHomes
Miami Homes for Sale
Florida Web Page
The Jasper News
Suwannee Democrat
Tallahassee Homes for Sale
The Mayo Free Press
Americus Times Recorder
The Daily Citizen
Columbus Homes for Sale
The Union-Recorder
Macon Homes for Sale
The Moultrie Observer
Thomasville Times-Enterprise
The Tifton Gazette
Valdosta Daily Times
Cordele Dispatch
Hagatna Homes for Sale
Honolulu Homes for Sale
ID
ID
ID
ID
IL
IL
IL
IL
IL
IL
IL
IN
IN
IN
IN
IN
IN
IN
IN
IN
IN
IN
IN
IN
IN
IN
IN
IN
IN
IN
IN
MN
MN
MS
MS
MS
MS
MS
MS
MS
MS
MO
MO
MO
MO
MO
MO
MO
MO
MO
MO
MO
MO
MO
MT
MT
NE
NV
NV
NH
NJ
NJ
NJ
NJ
NJ
NJ
NJ
NJ
NJ
NJ
NM
NM
NY
NY
KTVB
2 News
Zidaho
Boise Homes for Sale
Belleville Homes for Sale
Chicago Homes for Sale
Commercial News
Effingham Daily News
Mt. Vernon Register News
Shelbyville Daily Union
Times-Leader
Goshen News
Hendricks County Flyer
The Herald Bulletin
Indianapolis Homes for Sale
Lafayette Homes for Sale
Muncie Homes for Sale
Richmond Homes for Sale
XL Marketing
Batesville Herald-Tribune
The Zionsville Times Sentinel
Greensburg Daily News
The Evening News
Kokomo Tribune
The Lebanon Reporter
The Pharos-Tribune
The Tribune
The Tribune Star
Washington Times Herald
Rushville Republican
Wish
St. Cloud Homes for Sale
This Week Live
Biloxi Homes for Sale
Hattiesburg Homes for Sale
Jackson Homes for Sale
Laurel Leader-Call
The Meridian Star
Picayune Item
The PoplarvilleDemocrat
The Star Herald
Kansas City Homes for Sale
Springfield Homes for Sale
Columbia Tribune
Ozarks Home Hunter
Real EstatestJoe
Lincoln County Journal
RFTMOReal Estate Weekly KC
New Haven Leader
Hermann Advertiser Courier
Bowling Green Times
Elsberry DemocratMOVandalia Leader
Fireside Guard
The Joplin Globe
Great Falls Homes for Sale
Southwest Montana Real Estate
Plattsmouth Journal
Las Vegas Sun
Reno Homes for Sale
Derry News/Weekender
BridewaterHomes for Sale
Cherry Hill Homes for Sale
Morristown Homes for Sale
Neptune Homes for Sale
East Brunswick Homes for Sale
Press of Atlantic City
Jersey Devil Homes
North Jersey
Inside Today
Vineland Homes for Sale
Las Cruces Homes for Sale
KRGE
Binghamton Homes for Sale
Elmira Homes for Sale
A Powerful Web Presence*
NY
NY
NY
NY
NY
NY
NY
NY
NY
NY
NY
NY
NY
NY
NY
NC
NC
NC
NC
NC
NC
NC
OH
OH
OH
OH
OH
OH
OH
OH
OH
OH
OH
OH
OH
OH
OH
OK
OK
OK
OK
OK
OK
OK
OK
OK
OK
OK
OK
OK
OK
OK
OK
OK
OK
OK
OK
OK
OK
OK
OK
OR
OR
OR
OR
OR
OR
OR
PA
PA
PA
PA
PA
PA
PA
PA
PA
PA
SC
SC
SC
SC
Ithaca Homes for Sale
Long Island Homes for Sale
Poughkeepsie Homes for Sale
Rochester Homes for Sale
Residential NYC
Village Voice
The Daily Star
The Press-Repulican
Cooperstown Crier
Lockport Union-Sun & Journal
The Journal-Register
NiagraGazette
Tonawanda News
WIVB
White Plains Homes for Sale
Asheville Homes for Sale
Charlotte Homes for Sale
Raleigh Homes for Sale
Salisbury Post
Wavy
Stanly News and Press
The Randolph Guide
CincinattiHomes for Sale
Fremont Homes for Sale
Mansfield Homes for Sale
Marion Homes for Sale
Port Clinton Homes for Sale
Dayton.com
Fox Toledo
The Star Beacon
Bucyrus Homes for Sale
Chillicothe Homes for Sale
Coshocton Homes for Sale
Lancaster Homes for Sale
Newark Homes for Sale
Zanesville Homes for Sale
WDTN
OklahomaCity.com
Urban Tulsa
PaulsValley Daily Democrat
Woodward News
Ft. Gibson Times
Hartshorne Sun
The Midwest City Sun
The American
Tuttle Times
Stilwell Democrat Journal
Waurika News Democrat
Westville Reporter
The AdaEvening News
Chickasha Express Star
Claremore Daily Progress
The Duncan Banner
Edmond Sun
Enid News & Eagle
The McAlester News Capital
The Muskogee Phoenix
The Norman Transcript
Pryor Daily Times
The Stillwater Newspress
Tahlequah Daily Press
Salem Homes for Sale
Portland.com
My Central Oregon
KATU
KGW
Best Buy Real Estate
KVAL
Allentown Homes for Sale
State College Homes for Sale
Erie Homes
The Daily Item
The Danville News
Allied News
The Tribune-Democrat
The Meadville Tribune
New Castle News
The Herald
Aiken Standard
Beaufort Homes for Sale
Columbia Homes for Sale
Greenville Homes for Sale
*This list is subject to change.
SC
Hilton Head Homes for Sale
SC
Myrtle Rock Homes for Sale
SC
CCP
SC
Shemcreek
SC
Rock Hill Homes for Sale
SD
Sioux Falls Homes for Sale
TN
Clarksville Homes for Sale
TN
Citizen Tribune
TN
Chatanooga.com
TN
Crossville Chronicle
TN
Jackson Homes for Sale
TN
Elk Valley Times
TN
Grundy County Herald
TN
Herald Chronicle
TN
Murfreesboro Homes for Sale
TN
Nashville Homes for Sale
TN
Tullahoma News
TN
Manchester Times
TN
Nashville Scene
TX
El Paso Homes for Sale
TX
Forth Worth Homes for Sale
TX
Killeen Daily Herald
TX
Pegasus News
TX
Star Community Newspapers
TX
KVUE
TX
KXAN
TX
Hood Count News
TX
KDH Real Estate
TX
Get Homes Houston
TX
Rockwall County Herald Banner
TX
Royse City Herald Banner
TX
Commerce Journal
TX
Cedar Creek Pilot
TX
Athens Daily Review
TX
Cleburne Times Review
TX
Corsicana Daily Sun
TX
Gainesville Daily Register
TX
Greenville Herald Banner
TX
The Huntsville Item
TX
Jacksonville Daily Progress
TX
Mineral Wells Index
TX
The Orange Leader
TX
Palestine Herald-Press
TX
The Port Arthur News
TX
San Marcos Daily Record
TX
Weatherford Democrat
UT
St. George Homes for Sale
VT
Burlington Homes for Sale
VA
The Central Virginian
VA
North UmberlandEcho
VA
Northern Neck News
VA
NV Daily
VA
Caroline Progress
VA
Gooch Land Courier
VA
Wavy
VA
Herald Progress
VA
Hampton Roads Homes for Sale
VA
Staunton Homes for Sale
WA
Bellingham Homes for Sale
WA
Tacoma Homes for Sale
WA
Olympia Homes for Sale
WA
Pasco-Kennewick Homes for Sale
WA
KOMO News
WA
Spokesman Homes
WA
GoSkagit
WA
Seattle Weekly
WA
King5
WA
KREM
WA
Spokane.com
WA DCWashington Post
WV
Huntington Homes for Sale
WV
Herald Dispatch Homes
WV
Montgomery Herald
WV
The Fayette Tribune
WV
Princeton Times
WV
The Register Herald
WV
Bluefield Daily Telegraph
WV
Times West Virginian
WI
Fox 11 Online
WI
Appleton Homes for Sale
WI
Green Bay Homes for Sale
WI
Manitowoc Homes for Sale
WI
WI
WI
WI
WI
WI
NAT’L
NAT’L
NAT’L
NAT’L
NAT’L
NAT’L
NAT’L
NAT’L
NAT’L
NAT’L
NAT’L
NAT’L
NAT’L
NAT’L
NAT’L
NAT’L
NAT’L
NAT’L
NAT’L
NAT’L
NAT’L
NAT’L
Marshfield Homes for Sale
Oshkosh Homes for Sale
Sheboygan Homes for Sale
Stevens Point Homes for Sale
Wausau Homes for Sale
Wisconsin Homes for Sale
CNN Money
CVHP
Fizber
Fox Business
GazetterMail Homes
Gethomesh
Intagent
Kiplinger
Local.com
Lycos Classifields
Maineville
Media General
Military.com
My Area Network
My Bank Loans
Parade
School Matters
ShowMeLocal
US News and World Report
Walmart
WPRI
Zilpy
Showcase Advantage
Listing Program
More Visibility! More Leads!
We differentiate your listing on major home search websites with close to 48 million
visitors per month
Jonathan Duy
Office: 440-221-7555
E-mail: [email protected]
Relocation
Services
Most anywhere you live or almost anywhere in the world you are moving
to, we can assist in finding a great CENTURY 21® Office and an
experienced sales professional.
We offer the ultimate in relocation services. We can:
• Send you a customized relocation packet designed to meet your specific needs,
including community and school information
• Provide cost of living analysis
• Select an experienced CENTURY 21 Sales professional, trained in relocation
services, to represent you
• Provide mortgage service information, including loan pre-approval
• Help you get to know the community you are moving to
• Provide a city-to-city comparison of your current location to your new location
Moving out of the area?
We are connected to thousands of CENTURY 21 Offices located in over 70 countries
around the world. Whether you are moving across the state, the country or the world,
we can help:
•
•
•
•
Connect you with a professional CENTURY 21 Sales agent at your destination
Provide a detailed market analysis of your current home
Coordinate the sale of your current home and the purchase of your new home
Work with mortgage services including obtaining loan pre-approval for your new
home
• Work hand-in-hand with your Corporate Relocation Program
Jonathan Duy
Office: 440-221-7555
E-mail: [email protected]
Market Overview
Determining
the value of
your home
A Comparative Market Analysis (CMA) is essential to determine the value of residential
property. Location and characteristics of the property are the key elements in
determining value. Therefore, the basis for valuation is similar properties in your area.
THE FOLLOWING ARE A FEW THINGS TO KEEP IN MIND ABOUT PRICING:
• Realistic pricing will achieve maximum price in a reasonable time
• The market determines the price
• The cost of improvements are almost always more than the added
value
• Houses that remain on the market for a long time do not get shown
• A house that is priced right from the beginning typically achieves the
highest proceeds
Jonathan Duy
Office: 440-221-7555
E-mail: [email protected]
Factors that Influence
the Value of your home
FACTORS THAT HAVE NO IMPACT ON THE CURRENT VALUE OF YOUR HOME:
•
•
•
•
What you paid for it
Your investment in the property (such as baths or kitchen upgrades, etc.)
What you want to net from the sale
What those outside the industry believe the property is worth
Jonathan Duy
Office: 440-221-7555
E-mail: [email protected]
Pricing
Your Home
To Sell
Intelligent Pricing
By pricing your property at market value, you expose it to a much greater percentage of
prospective buyers
This increases your chances for a sale while ensuring a final sale price that properly reflects
the market value of your home
The Effect of Overpricing
Improper pricing may lead to a below market value sale price, or even worse, no sale at all.
Your home has the highest chances for a fruitful sale when it is new on the market and the
price is reasonably established
Activity vs. Timing
A property attracts the most attention, excitement and interest from the real estate
community and potential buyers when it is first listed on the market. Improper pricing at the
time of initial listing misses out on this peak interest period and may result in your property
languishing on the market
Jonathan Duy
Office: 440-221-7555
E-mail: [email protected]
What to Have Ready
to List Your Property
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Prior year tax bill
Survey
Account numbers for mortgage
3 copies of the key to the front door
Invoices for repairs or improvements to the property
A list of inclusions and exclusions in the sale
Any interior or exterior pictures of the property
Declarations/Covenants/Deed Restrictions (if applicable)
Utility bills, actual monthly costs or monthly budget
Information on special assessments (if applicable)
Homeowners/Condominium association information (if applicable)
• Amount
• Company
• Address
• Contact name
• Phone number
Jonathan Duy
Office: 440-221-7555
E-mail: [email protected]
CENTURY 21® Seller Service Pledge®
As an independently owned and operated CENTURY 21 Office, we are dedicated to providing you with service that is
professional, courteous and responsive in helping you market your property. To fulfill this commitment, we agree to provide
you with the following services:
1.
Dedicate ourselves to making the process of selling your home as easy and as successful as possible
2.
Respect you and your needs and be honest and forthright, in accordance with Fair Housing regulations and ethical
real estate practices
3.
Hold your best interests in the highest regard throughout the process
4.
Value and respect your time, being as efficient and effective as possible
5.
Understand your needs and respond quickly
6.
Utilize my knowledge, resources and training to best serve you
7.
Provide regular progress reports throughout the process and discuss with you comments received about your property
8.
Explain each step of the process and act as a guide to help you make the most informed decisions
9.
Make recommendations to enhance the marketability of your property
10.
Utilize a written Competitive Market Analysis and local market information to help you set an appropriate listing price
to sell your home and receive the value it deserves
11.
Review various financing alternatives
12.
Develop, present and agree upon a customized marketing plan that will detail specific promotional efforts to help
best market your property
13.
Place the internationally recognized CENTURY 21 yard sign on your property, with your permission and subject to
local ordinances
14.
Post your property on century21.com, a site which receives millions of visitors each month*
15.
Explain local real estate procedures and regulations
16.
Show your property to potential buyers.
17.
Utilize the CENTURY 21 System's vast online resources to expose your property to potential buyers around the world
18.
Utilize the CENTURY 21 System to help you obtain the results you deserve, including leveraging our network of more
than 8,000 offices worldwide
19.
Submit to you all written offers, assist with negotiations, and provide an estimate of your net sales proceeds, so you
understand all implications prior to the acceptance of any offer
20.
Upon acceptance of an offer to you, pre-settlement (escrow) activities throughout the closing process will be
monitored as permitted by law or local practice
21.
Assist you in finding your next home, or offer to refer you to another CENTURY 21 Office in another location
We appreciate your allowing us to help you with the marketing of your property. If at any time you have a
question, concern, comment or suggestion, please contact:
Name:___________________________________________________
Phone:__________________________________
This CENTURY 21 Seller Services Pledge Certificate applies only to an exclusive right to sell agreement of not less
than _____ days. If any terms or conditions contained herein are prohibited by local law, they shall be
considered severed from this pledge and of no force or effect. In the event of any alleged breach under the
terms of this 21 Point Seller Services Pledge Certificate, the seller (as a sole and exclusive remedy) may
terminate the exclusive right to sell agreement, provided that the CENTURY 21 office is given ten days (10)
written notice of the reason for termination and an opportunity to cure the default during the notice period.
By Seller(s)______________________________
Current Address_________________________
Current Phone___________________________
E-mail___________________________________
*2010 WebTrends Metrics Report
License#__________________________
By (Broker)________________________
Date______________________________
Seller Resources
Staging
Your Home
Checklist
When it comes time to prepare your home for
showing you might want to consider hiring a
professional to help. If you choose to do it
yourself here are some tips for you to think about.
In doing this, you will be ahead of most of the
sellers already on the market in the way your
home shows.
INSIDE
o Clear all unnecessary objects from furniture throughout the house
o Clear all unnecessary objects from the kitchen countertops
o In the bathroom, remove items from the countertops, tubs, shower stalls and commode tops
o Be sure that the bathroom tubs, tile, sinks, shower floor and ceiling and toilet bowls are free
of mildew and look sparkling clean
o Rearrange or remove some of the furniture if necessary
o Take down or rearrange pictures or objects on walls
o Patch and paint where necessary
o Review the house inside room by room, and:
-Paint any room needing paint
-Clean carpets and vacuum drapes that need it
-Clean windows and cobwebs from ceilings and chandeliers
o Make sure the closets and garage are not “too full”
o Replace burned out light bulbs and repair any faulty switches
o Repairs and improvements will facilitate a sale being made
o Make certain all rooms are odor-free
OUTSIDE
o Go around perimeter of the house and remove all garbage cans, discarded wood scraps,
extra building materials, etc, into the garage or trash
o Check gutters and/or roof for leaks and/or dry rot
o Weed and then mulch all planting areas
o Clear patios and decks of all small items, such as small planters, flowerpots, charcoal,
barbecues, toys, etc
o Check paint condition on the house, especially the front door and trim
o Review if shutters, shingles, stone or bricks need replacing
o Check exterior stairs and handrails; walkways, screens, screen doors
IN GENERAL
o Try to look at your house “through a buyer’s eyes” as though you have never seen it before
Moving
Checklist
6-8 WEEKS BEFORE MOVING DAY
o Set the date
o Interview moving companies and get
estimates
o Get costs from truck rental companies if you
are planning to move yourself
o Inventory household goods
o Choose a mover
AT LEAST 4 WEEKS BEFORE MOVING DAY
o Contact utility companies to arrange for transfer or shut off
o File change of address forms
- Don’t forget to notify creditors and anyone else who sends you monthly mail or publications
o Notify friends and family of new address
o Start organizing items to be moved or packed
- Fragile vs. non-fragile
- Immediately needed in new home
o Kitchen items
o Clothing
o Toiletries
o Tools
o Hold a yard sale to get rid of unnecessary items and junk
2 WEEKS BEFORE MOVING DAY
o Return any borrowed or rented items
- Cable Boxes
- Furniture
- Library books
- Etc.
o Pick up any personal items
- Cleaning
- Tools
- Etc.
o Begin to clear out refrigerator and freezer
1 WEEK BEFORE MOVING DAY
o Confirm arrangements with the movers
o Notify friends and neighbors that you may need their help
o Make arrangements for care of small children and pets for the day
Moving Checklist (continued)
1 DAY BEFORE MOVING
o Make sure each person has a bag packed for essentials at the new address
o Defrost refrigerator/freezer
o Confirm arrival time of movers
DAY OF THE MOVE
o
o
o
o
Get an early start
Make sure movers have your contact information during the move
Be available to movers for questions
Perform final check of the home once movers have left
- Make sure any appliances left behind are turned off
- Be sure to leave keys and garage door openers
o All rooms should be at least broom clean and prepared for buyer walk through inspection
DELIVERY DAY
o
o
o
o
Make sure you understand how mover expects to be paid
Supervise unloading and any unpacking
Confirm receipt of all items on inventory sheets
Welcome to your new home!