2006 Media kit 2 - Sedona Monthly Magazine

Welcome to Sedona Monthly – THE must-see guide to Northern Arizona’s arts, lifestyle and recreational scene.
Visitors and residents alike depend on Sedona Monthly to point them to all the destinations that make our area
special, whether it’s a restaurant for a memorable meal, a unique adventure, handmade crafts, a gallery
exhibiting a hot local artist or a stage for the best entertainment in town. Sedona Monthly delivers all the vital
info in a frank, fun, lively style readers are drawn to again and again.
Sedona Monthly also presents an unprecedented advertising opportunity by delivering an energized readership
that’s hungry to know what’s happening around one of America’s most popular tourist destinations, allowing you to
pinpoint your message to your most coveted and receptive targets – from the repeated business of local residents
to the international tourists eager to explore. Your ad will be seen over and over, because Sedona Monthly is the
one magazine in northern Arizona that’s referred to and used numerous times during the course of each month.
And our advertisers tell us they continue to get calls from the visitors that take home copies and keep them.
Sedona Monthly’s distribution is continually growing. Sedona Monthly is sold throughout Arizona, as well as
nationwide and in Canada. Free copies of Sedona Monthly are delivered to every home and business address
in Sedona and The Village of Oak Creek, as well as placed in the rooms of local resorts, hotels, motels and
bed & breakfasts. Additionally, free copies are distributed at luxury resorts and hotels in Phoenix and
Scottsdale and at the gates of US Airways shuttle flights in Boston, Newark/New York and Washington D.C.,
delivering an affluent readership no other northern Arizona media outlet can match. Your advertising message will be seen and noticed in the magazine people talk about!
We hope to begin a long, productive relationship with you that will last many happy years into the future.
We’re confident you’ll see that when you want to know what’s happening in the area, you, too, will find the
answer in Sedona Monthly – Arizona’s magazine with the great view!
225 El Camino Tesoros, Sedona, Arizona 86336 928-282-1855
Supporters for the future of Sedona
and northern Arizona
Support for advertisers
Community involvement
Trust of the local community
Collectibility
Award-winning photography
Accountability for content
Journalistic integrity
Editorial accuracy
Content aimed to locals and tourists
High quality paper
U.S. Airways east coast distribution
Nationwide and International
distribution
Statewide distribution
In-room placement at luxury hotels
Free distribution to all local homes
Dependable on-time distribution
SEDONA
MONTHLY
Discover
Sedona
Experience
Sedona
Kudos
Sedona
Visitor’s
Guide
Sedona’s
Best
Red Rock
News
SIFF
Program
Need convincing? It’s a no-brainer. Just compare Sedona Monthly to its northern Arizona print competitors:
Red Rock
Rewards
Money in
the Mail
SEDONA MONTHLY gives THE BEST RETURN on your advertising investment
Key
Guest
Informant
Distribution
SEDONA MONTHLY’S distribution of 20,000 copies each month is
TARGETED TO DELIVER MAXIMUM RESULTS TO IT’S ADVERTISERS, and it’s ten time a
year frequency is, by far, the best of any Sedona-interest media for promoting
your business in both the visitor and local markets.
COMPLIMENTARY
DISTRIBUTION
of SEDONA MONTHLY
at hotels and resorts
OUTSIDE SEDONA
• PAID NEWSSTAND DISTRIBUTION NATIONWIDE AND IN CANADA through
BARNES & NOBLE and select independent booksellers. Sedona Monthly is
also sold throughout Arizona at BASHAS’, FRY’S, ALBERTSONS and SAFEWAY
supermarkets, as well as at TARGET, WALMART and K-MART stores.
PHOENIX AND SCOTTSDALE
Arizona Biltmore Resort & Spa
The Phoenician Resort
Doubletree Paradise Valley Resort
Four Points by Sheraton (Metrocenter)
Gainey Suites Hotel
Hyatt Regency at Civic Plaza
Hyatt Regency at Gainy Ranch
Point Hilton Squaw Peak Resort
Royal Palms Resort and Spa
The Fairmont Scottsdale Princess
Sheraton Desert Oasis
The Four Seasons Resort Scottsdale
Wigwam Resort and Golf Club
Wyndham Phoenix Hotel at Metro Center
Ritz-Carlton- Phoenix
The Clarendon Hotel
Sheraton Cresent Hotel
Inn Place Hotel
Wild Horse Pass Hotel & Casino
• COMPLIMENTARY COPIES distributed at the gates of US AIRWAYS
shuttle flights in BOSTON, NEW YORK and WASHINGTON D.C. and at
airports COAST-TO-COAST in CONTINENTAL AIRLINES’ Presidents Clubs.
• COMPLIMENTARY COPIES distributed LOCALLY by the USPS to every home
and business address in Sedona and The Village of Oak Creek.
• COMPLIMENTARY COPIES IN ROOMS of local resorts, hotels,
and beds & breakfasts including:
Enchantment Resort
L’Auberge de Sedona
Amara Resort & Spa
Hilton Sedona Resort & Spa
Adobe Grand Villas
Hyatt Piñon Pointe Resort
Seven Canyons Villas
Sedona Rouge Hotel & Spa
The Lodge at Sedona
Inn On Oak Creek
Boots & Saddles
El Portal Sedona
Sedona Views B&B
Apple Orchard Inn
Best Western Inn of Sedona
Views Inn Sedona
Orchards Inn
Desert Quail
La Quinta Inn Sedona
Baby Quail Inn
Iris Garden Inn & Suites
La Vista Motel
Vista Ridge Sedona
225 El Camino Tesoros, Sedona, Arizona 86336 928-282-1855
Advertisers Praise
SEDONA MONthly!
“I'm a believer! Sedona Monthly delivers the WIDEST audience in town and CONSISTENTLY delivers SMART,
TARGETED editorial in a BEAUTIFUL package that people love to read. That's why Tlaquepaque has been a
proud advertiser since 2003.”––Wendy Lippman, general manager and managing partner, Tlaquepaque Arts & Crafts Village
“Sedona Monthly brings us BUSINESS and EXPOSURE LOCALLY, NATIONALLY and INTERNATIONALLY.
We recently had clients come in that read about us in Sedona Monthly while waiting at a Sky Club
in JFK Airport in New York. CONSISTENTLY, we ENJOY clients that read Sedona Monthly.
We love Sedona Monthly!”–– Linda Goldenstein, Goldenstein Gallery
“Advertising in Sedona Monthly has been a COST EFFECTIVE way to reach both the LOCAL community
and VISITORS to Sedona. The format is USER FRIENDLY, with INTERESTING articles and great
photography. Many guests and local residents have mentioned that they saw our ad when they came
in to enjoy the resort.”–– Laurie Johnson, Amara Resort Hotel & Spa
"I am THRILLED with the EFFECTIVENESS
of my advertising in Sedona Monthly. From
the very first issue I have been approached
by people who became interested in my
concierge practice after seeing my ad.”
–– Dr. Neil Singer, M.D.
“We so appreciate the SUPPORT that
Sedona Monthly has given us and the local
community. Before we started advertising
with them, they contacted us to borrow
some of our jewelry for a story; after it was
published, we SOLD out of the jewelry they
used and have been advertising with them
ever since.”––Carol Watters, Hoel's Indian Shop
“We’ve been advertising
in Sedona Monthly for five
years and it is the ONLY
publication we
CONSISTENTLY use to
market our galleries. It is a
QUALITY product and has
a TRUSTED distribution
that has tremendously
INCREASED our brand’s
awareness both within the
community and among visitors.
We often see people walk in
with a copy or tell us they saw
it in their hotel room.”
–– Renee Taylor, Renee Taylor Gallery
“Sedona Monthly is the single most EFFECTIVE advertising vehicle I have found in Sedona. Visitors and
residents alike frequently come into the gallery specifically to see an advertised piece and I get calls
from people outside of Sedona who have read the magazine and want more information about the
art in the ad. We can contribute a direct INCREASE in our sales from consistent
advertising in Sedona Monthly.”––Joyice Gere, El Prado Galleries
“I cannot say enough about your WONDERFUL magazine and how HAPPY and PROUD we are to be
a part of it. We have many new customers because of our BEAUTIFUL ad.––Amy Mills, Bliss Extraordinary Floral
“Sedona Monthly is our single BEST form of advertising in Sedona. It not only REACHES the volume of clientele
we seek, but it also reaches the market segment we desire.”––Greg Stevenson, The Hike House
Production Prices
DESIGN FOR COLOR ADS
Full Page............$600
2/3 Page............$500
1/2 Page............$400
1/3 Page............$300
1/4 Page............$250
Prices include type, design and layout, 1 scan (logo)
Scans, image manipulation, logo manipulation extra.
SCANS
Reflective or transparency
First Scan = $60
Each additional scan = $25
ORIGINAL LOGO DESIGN
$750 (minimum)
COMPUTER TIME / MANIPULATION
$85/hour (1 hour minimum)
PHOTOGRAPHY
$150 per shoot
MISCELLANEOUS LINE ITEMS
Type Changes (additional)
$20 minimum (1 line)
Applicable Arizona state and local taxes will be added to production charges. Rate quotes are for camera-ready ads and don’t include production charges.
225 El Camino Tesoros, Sedona, Arizona 86336 928-282-1855
Ad and Production Requirements
Sedona Monthly is produced using Macintosh platform.
Printing process: Heatset web offset
ACCEPTED FORMATS
• Digital files. 300dpi.
• Adobe Illustrator. Include all placed graphics, turn all text to
paths. Any colors must be trapped and set to separate CMYK for
composite color output.
• Adobe Photoshop: TIF. No layered Photoshop files.
Convert RGB files to CMYK for color output.
FULL PAGE
Live:
1/3 PAGE HORIZONTAL
4.875”w x 4.938”h
Live:
2/3 PAGE VERTICAL
4.875”w x 10.047”h
Live: 7.375”w x 10.047”h
Trim: 8.375”w x 10.875”h
Bleed: 8.625”w x 11.125”h
Live:
1/3 PAGE VERTICAL
2.344”w x 10.047”h
Live:
1/2 PAGE HORIZONTAL
7.375”w x 4.938”h
Live:
1/4 PAGE VERTICAL
3.563”w” x 4.938”h
Live:
1/6 PAGE HORIZONTAL
2.344”w x 4.938”h
Live:
ACCEPTED MEDIA
• CD
• DVD
• FTP / Email
COLORS Sedona Monthly is printed using four color process
(cyan, magenta, yellow and black). PMS (Pantone) colors must
be converted to process colors. Due to the nature of heatset web
offset publications, exact color matching on 4-color ads is not always
possible. Sedona Monthly does not guarantee consistent color
matching throughout the print run.
1/2 PAGE VERTICAL
3.563”w x 10.047”h”
Special colors used should be named specifically.
No generic names should be used to identify color (i.e. New Color).
DUE DATES Digital art is due the 20th of the month, two months
prior to publication date.
Live:
1/6 PAGE VERTICAL
4.875”w x 2.367”h
QUESTIONS?
PLEASE CONTACT
Debbie Weinkauff
Publisher
928-282-1855
[email protected]
225 El Camino Tesoros, Sedona, Arizona 86336 928-282-1855