International Marketing News

Transcription

2006
DIRECTORY OF
INTERNATIONAL
RESEARCH
FIRMS
ADVERTISING SUPPLEMENT TO THE MAY 15, 2006 ISSUE OF MARKETING NEWS. COPYRIGHT 2006 BY THE AMERICAN MARKETING ASSOCIATION. ALL RIGHTS RESERVED.
Marketing News
2006 Marketing News
Directory of Interntional
Research Firms
Geographic
Index of
International
Research
Firms
(Note: The listings
in these indexes and
the directory are in
alphabetical order
by company name.)
Illinois
The Analytical Group, Inc.
The Blackstone Group
DDW Illinois
Direct Resources, Inc.
Field Facts Worldwide
Harris Interactive
Issues & Answers Network, Inc.
Millward Brown, Inc.
Opinion Research Corporation
Opinion Search Inc.
Peryam & Kroll Research Corporation
Research International
Synovate
Tragon
Indiana
Loyalty Research Center
Walker Information
Kentucky
Arizona
The Analytical Group, Inc.
Interviewing Services of America
California
Applied Decision Analysis
DDW Long Beach
DDW San Francisco
Decipher, Inc.
FocusVision Worldwide
Global Research Initiatives
Greenfield Online
Harris Interactive
I.S.I.S. – Integrated Strategic Information
Services, Inc.
Juarez and Associates, Inc.
Lieberman Research Worldwide
Luth Research, Inc.
ORC Macro
PhaseOne Communications, Inc.
ReRez
Tragon
Connecticut
Greenfield Online
Harris Interactive
RTi-DFD
Survey Sampling International
Florida
DDW Florida
SIL Group
Georgia
ORC Macro
Principles of Marketing Research
Online Certificate Course The University
of Georgia Center for Continuing
Education Certificate Programs
Schulman, Ronca, & Bucuvalas, Inc.
ORC Macro
Market Probe International
MSW Research
ORC Macro
ReRez
Research Now Plc
SIS International Research
TNS
VOXCO Corporation U.S.A.
WAC Survey Inc.
Ohio
ASKi International Research GmbH
Black Consumer Research (BCR)
Burke, Incorporated
Harris Interactive
RTi-DFD
Oregon
Market Directions Corporation
Pennsylvania
GfK ARBOR LLC
Group Dynamics in Focus, Inc.
Walker Information
Texas
Michigan
Fleetwood Group, Inc.
Harris Interactive
MORPACE International, Inc.
Minnesota
Harris Interactive
GfK Custom Research Inc.
GfK Custom Research North America
Missouri
DDW Kansas City
Maritz Research
Market Probe/Marketing Horizons
New Jersey
Cross-Tab Marketing Services
Focus World International, Inc.
Harris Interactive
RTi-DFD
New York
Advanced Focus
Cultural Vision Research LLC
Data Development Worldwide
Duff & Phelps
Ebony Marketing Research, Inc.
EFG (European Fieldwork Group)
DDW Albany
GfK Custom Research North America
Harris Interactive
Ipsos
TNS
Tragon
WAC Survey Inc.
Alberta
British
Columbia
Vision Critical
Ontario
ACCE
Contemporary Research Centre
Customer Foresight Group, Limited
Greenfield Online
Ipsos
Luth Research, Inc.
Market Probe Canada
Marketing Research and Intelligence
Association
Opinion Search Inc.
Plunkett Communications Inc.
Vision Critical
Puerto Rico
Massachusetts
Luth Research, Inc.
19
The 2006 Marketing News Directory of International Research Firms
showcases suppliers to marketing professionals with purchasing power in this
area. Each listing is a paid advertisement. The information contained in
each listing was provided by the advertiser. If you would like additional
information on any item listed, please contact the company directly. To
receive information on listing your company in next year’s directory,
please contact Lore Gil, Marketing News, 311 S. Wacker Drive, Chicago,
IL 60606-2266, (312) 542-9033, E-mail: [email protected].
Maryland
May 15, 2006
Decision Analyst
Harris Interactive
Improdir Marketing Research and Consulting
M/A/R/C Research
ReRez
Utah
Harris Interactive
Quebec
Contemporary Research Centre
Lendre Lubawin Marketing Inc.
Opinion Search Inc.
Tele-Surveys Plus Inc./Tele-Sondages
Plus Inc.
Saskatchewan
Itracks
MEXICO, CENTRAL, &
SOUTH AMERICA
Argentina
Vermont
TNS
Tragon
Virginia
Bolivia
ORC Macro
Harris Interactive
Washington
GMI (Global Market Insite, Inc.)
Washington D.C.
Wisconsin
Chamberlain Research Consultants, Inc.
Market Probe, Inc.
CANADA
Corporate Research Associates Inc.
Apoyo Opinión Mercado S.A.
Brazil
Improdir Marketing Research and
Consulting
TNS
Walker Information
Central
America
Chile
Walker Information
20
Marketing News
May 15, 2006
Colombia
Walker Information
Costa Rica
Prodatos S.A.
Dominican
Republic
Prodatos S.A.
Ecuador
Austria
Australia
Itracks
TNS
Tragon
WAC Survey Inc.
Walker Information
El Salvador
Prodatos S.A.
Guatemala
Belgium
Harris Interactive
Benelux
Prodatos S.A.
Bermuda
Honduras
Feedback Business Consulting
Services Pvt. Ltd.
Greenfield Online
Market Probe India
RNB Group
TNS
WAC Survey Inc.
Walker Information
Indonesia
CID Gallup
Harris Interactive
WAC Survey Inc.
Mexico
Brand Investigation, S.A. de C.V.
DE LA RIVA
Estadistica Aplicada
Improdir Marketing Research and
Consulting
Pearson S.A. de C.V.
Psyma Latina S.A. de C.V.
Soluciones Qualitativas
TNS
Tragon
Walker Information
Nicaragua
Prodatos S.A.
Eastern
Europe
TNS
Japan
Japan Market Intelligence (JMI)
Tragon
WAC Survey Inc.
Korea
Gallup Korea
WAC Survey Inc.
Greenfield Online
Harris Interactive
Ipsos
La Maison Du Test
TNS
Tragon
Walker Information
Malaysia
Pulse International, Inc.
WAC Survey Inc.
Middle
East
Harris Interactive
Greenfield Online
New Zealand
Peru
South
America
Venezuela
Greenfield Online
M/A/R/C Research
TNS
Tragon
Walker Information
Greece
INTERNATIONAL
(Africa, Asia, Australia,
Europe, Middle East, Atlantic
& Pacific regions)
Africa
WAC Survey Inc.
Itracks
Pakistan
TNS
Philippines
WAC Survey Inc.
Poland
Walker Information
Romania
Hong Kong
Russia
ORC International
TNS
WAC Survey Inc.
WAC Survey Inc.
Saudi
Arabia
Hungary
TNS
Asia
Harris Interactive
India
Sweden
Switzerland
I.S.I.S. – Integrated Strategic Information
Services, Inc.
P. Robert and Partners, SA
Tragon
Taiwan
ORC International
WAC Survey Inc.
Thailand
WAC Survey Inc.
Turkey
Walker Information
Vietnam
WAC Survey Inc.
Western
Europe
Tragon
Norway
Germany
ARPO
Greenfield Online
TNS
Tragon
Walker Information
Netherlands
Panama
Prodatos S.A.
TNS
Walker Information
Luxembourg
France
South
Africa
Spain
Italy
China
Harris Interactive
Market Probe Asia
ORC International
TNS
Tragon
WAC Survey Inc.
Market Probe/Precision Research
WAC Survey Inc.
WAC Survey Inc.
Prodatos S.A.
Latin
America
Singapore
Scandinavia
Ukraine
Ukraine Marketing Group
United Arab
Emirates
Market Probe Middle East
Walker Information
United
Kingdom
B2B International Ltd.
Decipher, Inc.
Facts International Ltd.
Greenfield Online
Harris Interactive
M/A/R/C Research
Market Probe Europe
ORC International
TNS
WAC Survey Inc.
Walker Information
Marketing News
Listings for the Directory of
International Research Firms
A
ACCE
2575B Dunwin Drive
Mississauga, ON L5L 3N9
Canada
Phone: (905) 828-0493, ext: 243
Fax: (905) 828-0499
Web: www.acceintl.com
E-mail: [email protected]
Contact: Elizabeth O’Neil, Director of
Marketing
ACCE has built a reputation for being the
premier sensory research house in Canada for
consumer evaluation of product performance
of new and reformulated products across all
major food and beverage categories. ACCE is
a consumer guidance full service research
company that manages multi-centered
projects with sensory, quantitative and
qualitative research insights for clients. This
includes sites across Canada, the United States
as well as other parts of the globe. The focus
of all of our research remain centered around
product performance and determining how
our clients can leverage the product drivers
of consumer acceptance to maximize profits.
We have been associated with the success
of many traditional brands and new product
launches. Our team brings experience from
the fields of food science, consumer behavior,
marketing and statistics to our projects.
Advanced Focus
38 East 29th
Suite 7 FN
New York, NY 10016
Phone: (212) 217-2000
Fax: (212) 217-2007
Web: www.advancedfocus.com
Contact: Todd J. Biederman, President
Advanced Focus, Market Research Services offers
qualitative recruiting services, and soon will
boast a brand new state of the art Manhattan
Facility, opening April 2006. Qualitative research
services include: National Medical Recruiting,
as well as consumer and business recruiting
for focus groups, IDIs, phone interviews, websurveys, ethnographies, product placement,
and intercepts. Our all encompassing database
(approaching 1 million respondents) allows us
to recruit across all ages, industries and medical
specialties. We are able to meet our clients’
needs on any specialized recruit or request
because we are known as innovators and
adaptable to any and all types of qualitative
research.
Advanced Focus prides ourselves on ideal
customer service. With our white-glove service
and attention to detail, we partner with each
client individually. Our project management
team will work with you to understand your
project and to make sure every study is an
outstanding success for you and your client.
As a recruiting company, we stand for
honesty, integrity and the highest level of
professionalism.
In April 2006, we will have our grand opening
of Advanced Focus, The Facility. Our facility will
have the newest and best technology offered
to the industry. If you are interested in a
whole new level of recruiting professionalism,
then please give us a call. We will not
disappoint you. In fact, we will offer you
a money-back guarantee.
The Analytical Group, Inc
16638 N. 90th St
Scottsdale, AZ 85260
Phone: (480) 483-2700
Fax: (480) 905-1416
Web: www.analyticalgroup.com
May 15, 2006
21
Arizona
THE ANALYTICAL GROUP, Inc.
16638 N. 90th St.
Scottsdale, AZ 85260
Contact: Clare Stewart – Executive
Vice President
William Stone – Strategic Planning
Illinois
THE ANALYTICAL GROUP, Inc.
640 N. LaSalle
Suite 552
Chicago, IL 60610
➤➤➤
22
Marketing News
May 15, 2006
Contact: Tony Pacenti – Account
Executive
Since 1970 we have been serving the research
community with our unique combination of
business integrity and technological excellence.
We are the home of WinCross™ advanced
crosstabulation software, which now includes
data entry and factor analysis modules. We are
also the home of WinQuery™, the industry’s
most advanced telephone interviewing software
for CATI and CAPI, and QueryWeb™, for Webbased interviewing on the Internet. We are the
leaders in Total Support for the Researcher; from
questionnaire development through analysis
including telephone and Web interviewing,
scanning, data entry, coding, and data processing.
Our statistical services include consultation
and analysis using techniques such as cluster,
conjoint, TURF, correspondence, discriminant,
factor, linear, multiple, non-linear, logit and
log-linear regression analysis. We also offer
72 Computer-Assisted Telephone Interviewing
Stations with WinQuery software; Bi-Lingual
Interviewing in Spanish; In-House Tabulations;
In-House Programming. Visit our website at
www.analyticalgroup.com or call +1-480-483-2700.
APOYO Opinión y Mercado S.A.
Av. República de Panama 6380
Miraflores, Lima 18, Peru
Phone: (511) 6100100
Fax: (511) 4471831
Web: www.apoyo-om.com
Contact: Alfredo Torres, CEO
APOYO is Peru’s largest research company and
has a broad experience in coordinating studies
throughout Latin America. Excellent fieldwork
capabilities and inohouse focus group facilities
in Peru (Lima, Arequipa, Trujillo), Bolivia (La Paz,
Santa Cruz, Cochabamba) and Ecuador (Quito,
Guayaquil). Due to its prestige and public
recognition APOYO has easy access to business
and consumer interviews, a tangible benefit when
working in emerging markets. Directors of APOYO
are members of ESOMAR, WAPOR and AMA.
Applied Decision Analysis,
now part of Duff & Phelps, LLC
2000 University Avenue, Suite #600
East Palo Alto, CA 94303
Phone: (650) 798-5500
Fax: (650) 798-5510
Web: www.duffandphelps.com/index.htm
Contact: Lynne J. Weber, Ph.D., Managing
Director
Duff & Phelps, LLC
1221 Avenue of Americas, 44th Floor
New York, NY 10020
Phone: (212) 512-3101
Fax: (212) 512-2917
Web: www.duffandphelps.com/index.htm
Contact: John Kwon, Director
ADA develops models and conducts market
research to support client decisions on product
design or launch, pricing strategy, R&D
investments, marketing strategy, manufacturing
capacity and service/support programs. ADA’s
PC-based market models accurately predict
market share for new and existing products/
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services under rapidly changing competitive
conditions. Research includes: focus groups
and phone, mail, personal and computeradministered interviews; conjoint measurement,
segmentation, market forecasting, channel
and pricing studies. Extensive experience in:
computer industry, pharmaceuticals, health
care, business-to-business, automotive, electric
utilities, software, graphic arts, services,
telecommunications, consumer durables.
Over fifteen years experience in international
research (US, Europe, Latin America, Asia).
[email protected]
USA – Ohio
Terilyn Reber Vaught – VP, Client Service
[email protected]
Premier quality, competitively priced Global
research managed directly by ASKi executives. 14
language CATI, WATI, Web-based interviewing
capability centralized in Hamburg. Global
consumer or B2B research of all kinds using your
sample, our sample or our panelists. Offices
through out Europe and the USA dedicated to
“off the chart” Customer Service. Contact the
office nearest you for GLOBAL service.
B
ARPO
C/Caídos de la División Azul 1
Portal oficinas
Madrid 28016 Spain
Phone: +34 91 350 52 32
Fax: +34 91 350 27 35
Web: www.arpo.es
Contact: Oscar Artinano
Accuracy
Resolving
Proximity
Originality
Ability
Reassurance
Practice
Open-hearted
Adaptability
Readiness
Progression
Observation
Ageless
Rapport
Preciseness
Obstinacy
Amity
Refreshment
Prudence
Openness
Agility
Resonance
Proportion
Orderliness
...ARPO qualitative and quantitative research.
ASKi International Market
Research GmbH
Moenckebergstrasse, 10
20095 Hamburg
Germany
Tel: +49 40 3256 71 0
Fax: +49 40 3256 71 98
Web: www.ASKiUS.com
Hamburg – Corporate Headquarters
Rosemarie Plette – CEO
[email protected]
Europe – Germany
Steffen Pohl – Account Executive
[email protected]
Europe – France
Jasna Leeske – Account Executive
[email protected]
Europe – Italy
Paolo Moriconi – Account Executive
[email protected]
Europe – UK
Wendy Baker – Account Executive
[email protected]
USA – Utah
Kirsten Dietrich – Account Executive
Each listing in this directory is a paid
advertisement. All of the information
contained in these listings was provided
by the advertiser.
If you would like information on any of
the facilities or services offered by the
companies in this year’s directory, please
contact the firm directly.
B2B International Ltd
Bramhall House
14 Ack Lane East
Bramhall, Stockport
Manchester, SK7 2BY England
Phone: 00 44 161 440 6000
Fax: 00 44 161 440 6006
Web: www.b2binternational.com
Contact Names: Paul Hague CEO
Nick Hague, Director
Carol-Ann Morgan, Director
Matthew Harrison, Director
B2B International is a specialist business to
business market research consultancy that has
grown through bringing together the skills of
leading practitioners in the field.
When you want to research business to
business markets, you need to speak to
someone who has been there before and
understands the difficulties of researching
industrial markets. Our focused approach at
B2B International delivers client benefit as it
enables us to tailor our extensive research
experience to each individual approach and
methodology to suit each industry’s unique
research needs.
Our expertise covers all industry sectors
from financial and food to chemicals and
construction throughout the world (Americas,
Europe, Asia, Africa). If your company is looking
to enter a new market, build its position in
a market, create a new brand, find out how
satisfied customers or employees are, target
markets more efficiently or develop a new
product then B2B International can help you.
Black Consumer Research (BCR)
750-Q Cross Pointe Road
Columbus, OH 43230
Phone: 866-910-6277
Fax: (614) 388-5638
Web: www.BlackConsumers.com
Contacts: Dante Lee, Sales Executive or
William Moss, Sales Executive
Black Consumer Research (BCR) allows clients
to conduct extensive interactive market research
with African-American consumers nationwide.
African-Americans have the largest minority
buying power, which makes their opinions
extremely valuable. Our firm can reach hundreds
of thousands of Black professionals and Black
college students across the country, and have
them voice their opinions about your products
and/or services. We can program and design
customized online surveys that are easily
integrated into our panelist web site –
BlackSurveys.com.
24
May 15, 2006
Marketing News
Consumer & Package Goods, Durable Goods,
Financial, Healthcare, Food & Beverages,
Retail, Telecom.
BRAIN is a company strictly attached to the
AMAI and ESOMAR ethic codes.
The Blackstone Group
Brand Investigation, S.A. de C.V.
360 N. Michigan Avenue
Suite 1500
Chicago, IL 60601
Phone: (312) 419-0400
Fax: (312) 419-8419
Web: www.bgglobal.com
Contact: Mr. Ashref Hashim, President
[email protected]
Ms. Kathi Rose, Senior Vice President
[email protected]
Presidente Mazaryk 191, 4th piso
Col Chapultepec Morales, C.P. 11570
Mexico
Phone: 52-55-5282-1382
Fax: 52-55-5281-0858
Web: www.brain-research.com
Contact: Laura Ruvalcaba
The Blackstone Group is a full-service research
and consultancy firm delivering value-added,
strategic insight into your business's
international markets. Our global network of
research professionals is experienced in a broad
array of industries including insurance/financial
services, technology, consumer products, media,
healthcare and pharmaceuticals. We have
proven success in conducting tracking studies,
attitude and usage, new product, and customer
loyalty research. Several Fortune 500 companies
and leading multinational organizations have
chosen the Blackstone Group as a strategic
partner in research-based solutions throughout
Asia and Europe. We are committed to
providing our clients with the highest quality,
action-oriented research as active members of
the AMA and ESOMAR.
Brain is a full-service marketing and opinion
research leading group in Mexico certified with
ISO 9001:2000
Key people: Laura Ruvalcaba
([email protected]), CEO
and Mauricio Ruvalcaba (mruvalcaba@
brain-research.com), International Director.
BRAIN GROUP COMPANIES:
• BRAIN: Quantitative hi-tech company with
its own Data Collection team and strict
norms of supervision.
• BRAINQ: Qualitative specialists with
the most strict recruitment method and
moderators training.
• BRAINTEL: CATI center with 78 stations and
a unique supervision system: attend any
interview real time from your own office.
• BRAINTERNET: Internet research with the
latest software Mexico and almost all
Latin-American countries coverage.
Industry Expertise: Advertising, Automotive,
Burke, Incorporated
805 Central Avenue
Cincinnati, OH 45202
Phone: 1-800-688-2674
Fax: (513) 684-7500
Web: www.burke.com
Contact: Joseph Ottaviani, Senior Vice
President
Founded in 1931, Burke is an independent,
full service marketing research and decision
support company. Burke capitalizes on its
state-of-the-art research execution, advanced
analytical techniques, and leading edge
technology to provide decision support
solutions to companies across all major industry
sectors. Burke is also the industry leader in
marketing research and consumer insights
education through the Burke Institute.
Burke’s reputation derives from expertise in
defining problems, developing research designs,
executing complex studies, analyzing data, and
interpreting results to enable clients to make
the most informed decisions possible. Over the
years, Burke, has expanded its core research
competencies in response to emerging trends in
the field. All of Burke’s core competencies are
supported by an active commitment to internal
research and development programs.
Current research services include:
• Custom Marketing Research
• Customer Loyalty & Relationship
Management
• Employee Engagement & Retention
• Linkage & Integration
• Burke Interactive
• Burke Qualitative
• Burke Institute
C
Chamberlain Research
Consultants, Inc.
710 John Nolen Drive
Madison, WI 53713-1422
Phone: 1-800-246-9779
Fax: 1-877-549-5990
E-mail: research@
ChamberlainResearch.com
Web: www.ChamberlainResearch.com
Contact: Jayne Griese, Business
Development Coordinator
At Chamberlain we are passionate about
research; from finding innovative techniques
for gathering information to providing
recommendations you can use to take action.
Our goal is simple, take the risk out of business
by providing the information you need to
by the advertiser.
succeed. Chamberlain Research Consultants has
conducted research in more than 25 countries
and in 14 languages. With a proven track record
for managing successful research projects
for world-wide branding firms, Fortune 500
corporations, and other research organizations,
Chamberlain has earned its reputation for
detailed project management, quality data
collection and handling services, and insightful
analysis and reporting worldwide. We have built
a growing network of research partners around
the world in order to provide you with full-service
market and opinion research, all under one roof.
CID Gallup
PO Box 5413-1000 Costa Rica
Costa Rica
Phone: (506) 220-4101
Fax: (506) 231-2145
Web: www.cidgallup.com
Contact: Luis R. Haug, Manager
For twenty-five years CID Gallup has been a
full service marketing and social research
company operating in 22 countries of Latin
America and the Caribbean. The company
offers bilingual qualitative as well as
quantitative studies, with the shortest turn
around time in the area. It has vast experience
in business-to-business, Internet studies and
consumer goods research. CID Gallup offers
its clients a team of multidisciplinary
professionals, who are continually updated
on the latest investigative techniques, from a
diversity of disciplines that contribute to
projects according to the client’s needs.
For your research in Latin America, CID
Gallup offers you a one-stop shop.
Our international capabilities include
in-person surveys, telephone interviewing,
web-based surveys, qualitative (online and
in-person) all coordinated from New York
and backed by our fully-integrated in-house
support and production systems able to handle
everything from a single country study to a
large multinational survey.
CONTEMPORARY RESEARCH CENTRE
1250 Guy Street, Suite 802
Montreal, Quebec H3H 2T4 Canada
Phone: 1-800-932-7511
Fax: (514) 932-3830
Web: www.crcdata.com
130 Bloor Street West, Suite 705
Toronto, Ontario M5S 1N5 Canada
Phone: 1-877-927-0458
Fax: (416) 927-1028
Founded in 1970, Contemporary Research
Centre (CRC) has earned a solid reputation in
qualitative and quantitative research support.
With offices in Toronto and Montreal, CRC
provides service nationwide in English
and French.
We have a central telephone facility and 5
focus group rooms (including an IDI suite) in
Montreal as well as 2 focus group rooms in
Toronto. In both cities, we offer FocusVision™
and VideoMarker™. For added convenience,
we offer ActiveGroup™ at our Montreal office.
We have an in-house team of highly
experienced bilingual moderators.
In addition, to help our clients from the United
States, the United Kingdom and English Canada,
French-to-English translators and interpreters
are available to assist at any stage of a project.
Marketing News
analysis & reporting
• Proprietary Panels - online consumer panel
of 60,000 panelists & a specialized business
panel of 90,000 IT professionals in India.
7051 Bayers Road, Suite 400
Halifax NS B3L 2C1
Canada
Phone: (902) 722-3100
Fax Number: (902) 453-0344
Web: www.cra.ca
Contact: Don Mills, President & CEO
Research company providing full range of
market intelligence and consulting services
from large-scale quantitative surveys conducted
regionally, nationally and internationally, to
in-depth focus group studies. Also provide an
extensive array of technical and professional
resources including state-of-the art data
collection facilities, experienced multi-lingual
field staff, and fully equipped focus group
facilities in multiple locations and advanced
analytics capability. CRA and its affiliates
conduct the only syndicated surveys that focus
on Atlantic Canada and Bermuda, as well as
national SME and Boomer Monitor syndicated
studies. Experienced research professionals
offer substantive expertise in such areas as
telecommunications, energy, financial services,
tourism, transportation, internal employee
research, environmental and natural resource
issues and service quality measurement.
Services are available in both English and
French. Founded in 1978. MRIA Corporate
Gold Seal Member.
171B, Mittal Tower, 210 Nariman Point
Mumbai, 400021 India
Phone: 91-22-22022043
Fax: 91-22-22854253
Email: [email protected]
Web: www.cross-tab.com
Contact: Mr. Ashwin Mittal
One Exchange Place, Suite 1000
Jersey City, NJ 07302
Phone: (201) 309-4822
Cross-Tab provides offshore outsourcing and
paneling services in the market research &
analytics domain to global clients in North
America, Europe and Asia-Pacific. We are also a
full-service market research agency specializing
in online research. Being a full-service market
research agency we have a strong understanding
of the end to end research process, due to
which we are able to add substantial value to
our outsourcing and panel engagements.
Outsourcing solutions:
• Survey Programming
• Global Data Collection
• Data Processing
• Data Analysis
• Preparing Reports and Presentations
Market Research Solutions:
• Online Market Research – from multicountry online data collection through to
2 Wynmor Road
Scarsdale, NY 10583
Phone: (914) 722-4240
Fax: (914) 472-1229
Web: www.culturalvision.com
Contact: Lisa Bella, Partner/New Business
Development
Carmela Simonetti, Partner/Director of
Operations
Cultural Vision Research, LLC is a marketing
research consulting firm specializing in
custom solutions to Global and US Multicultural
marketing issues. Expertise in over 60 countries;
with particular strength in many emerging
markets. Our staff works closely with clients
to provide expert and intuitive solutions using
knowledge gained over 18 years of research
expertise. Quantitative and Qualitative designs
are tailored to fit all issues, budgets and
timing needs.
Sector experience:
• Telecommunications & Technology
• Food/Beverage
• Personal Care/Health & Beauty Aids
May 15, 2006
25
• Children’s products
• Pharmaceutical
• Financial Services
Research Services:
• Market studies/A&U Studies
• Tracking studies
• Customer satisfaction studies
• Concept/product tests/taste tests
• Pricing tests
• Packaging studies
• Corporate image tests
• Pre-post advertising tests
• Employee Surveys
• US Hispanic/Latino Acculturation Technique
We are 100% women owned and 50%
minority owned. Members of AMA, ESOMAR,
NAWBO, HMCA.
“Market research professionals respecting
diversity and devoted to excellence.”
Customer Foresight Group, Limited
725 King Street West, Suite 511
Toronto, Ontario M5V 2W9 Canada
Phone: (416) 651-0143
Toll-Free: 1-877-350-0143
Fax: (416) 651-7883
Web: www.customerforesight.com
Contact: Enrico S. Codogno, President
Customer Foresight Group is a Marketing
Research and Competitive Intelligence ➤➤➤
know your international market.
inside, out.
Every year, minorities like Hispanics, African Americans and Asians
are becoming more prominent. In fact, marketing professionals
are also viewing the gay and lesbian market as a significant
market sector.
In order to target the international market you need know everything
about them – their buying habits and perceptions on business,
sports and the media.
At Ebony Marketing Research, we put you in touch with key ethnic
populations. Our leading-edge multilingual research facilities in
Manhattan offer you much more than just focus groups.
• Focus Groups
• Multi-Cultural Recruiting
• Central Location Intercepting
• Taste-Testing
• Medical Research
• Ethnographics
• In-Depth Interviewing
• Product Placement
• International Research
• Data Tabulation/Processing
• Quantitative Research
• Mobile Research™
KNOW YOUR MARKET
Tel: 718.320.3220 • [email protected]• www.ebonymktg.com
26
Marketing News
May 15, 2006
firm providing North American private sector
companies with the actionable intelligence
they need to make better business decisions.
From developing products and services, to
customer satisfaction surveys, focus groups
and competitive intelligence – Customer
Foresight Group, Limited is the full service
research company that can develop the
research strategy that fits your company’s
information needs and budget.
D
Data Development Worldwide
120 5th Ave.
New York, NY 10011
Phone: (212) 633-1100
Fax: (212) 633-6499
Web: www.datadw.com
Contact: Mr. Chip Lister, Managing
Director
DDW Long Beach
400 Oceangate, Suite 200
Long Beach, CA 90802
Phone: (562) 980-1800
Fax: (562) 980-1515
Contact: Mr. Kim M. Knepper, Managing
Director
DDW San Francisco
505 Montgomery Street, 11th Floor
San Francisco, CA 94111
Phone: (415) 874-3210
Fax: (415) 874-3211
Contact: Mr. Mark Menne, Vice
President
DDW Florida
533 Versailles Drive, Suite 200
Maitland, FL 32751
Phone: (407) 645-3611
Fax: (407) 645-3577
Contact: Mr. Paul D. Cragin, Senior Vice
President
DDW Albany
126 South Swan Street, Suite 201
Albany, NY 12210
Phone: (518) 472-1974
Fax: (518) 472-1544
Contact: Mr. Jamie Myers, Senior Vice
President
DDW Illinois
4320 Winfield Road, Suite 200
Warrenville, IL 60555
Phone: (630) 836-8411
Fax: (630) 836-8010
Contact: Ms. Michele Wojtyna, Senior Vice
President
DDW Kansas City
Two Pershing Square
2300 Main St., 9th Floor
by the advertiser.
Kansas City, MO 64108
Phone: (816) 448-3731
Fax: (816) 448-3101
Contact: Ms. Keri Christensen, Vice
President
DDW’s dedication to building true partnerships
with clients has spanned more than four
decades. Emphasizing optimal research
designs and the highest level of customer
service, DDW offers extensive experience in
strategic research helping client partners build
brands, market share, and profitability. DDW
is a full-service custom research firm
offering comprehensive qualitative and
quantitative solutions, combining the best of
our proprietary techniques with approaches
crafted for specific client issues. A small
sample of industries we serve are: advertising
agencies, automobile, entertainment, financial
services, food and beverages, health products,
health care, insurance, packaged goods,
pharmaceuticals, public relations, publications,
technology, telecommunications, travel
and more.
Decipher, Inc.
5250 N Palm Ave.
Suite 220
Fresno, CA 93704
Phone: 1-800-923-5523
Fax: (559) 436-6944
Web: www.decipherinc.com
A marketing research service provider, Decipher,
Inc. specializes in online survey programming,
data collection, and report product efficiencies.
Decipher’s reporting suite provides users with
the ability to automate post field production.
This innovative solution is an industry first,
resulting in tremendous time and labor
cost savings for market researchers while
significantly increasing the accuracy and
quality of research reporting.
Decision Analyst, Inc.
604 Avenue H East
Arlington, TX 76011
Phone: (817) 640-6166
Fax: (817) 640-6567
Web: www.decisionanalyst.com
Contact: Jerry W. Thomas, President/CEO
Leyla Namiranian, Director of
International Research
Decision Analyst is a full-service, custom,
ad hoc marketing research and marketing
consulting firm. We have conducted research
and consulting assignments in Canada,
Europe, Latin America, Australia, and Asia.
Our International experience includes:
market structure analyses, pricing analyses,
advertising tests, promotion tests,
segmentation studies, strategy analyses,
customer satisfaction tracking, and new
product research, as well as depth interviews
and focus groups in person and via the
Internet.
We have created extensive international
panels of consumers and professionals
including:
• Over 5,000,000 consumers
• 65,000 IT/IS professionals
• 25,000 Physicians and Surgeons
• 140,000 Executives
• 25,000 Contractors
• Over 500,000 European consumers
• Over 250,000 Latin American consumers.
DE LA RIVA
Barranca de Muerto 348
Col. Guadalupe Inn
Mexico City, D.F., Mexico CP: 01020
Phone: 5255 3640 1100
Fax: 5255 3640 1101
Web: www.delariva.com.mx
Contact: Eduardo de Leon
DE LA RIVA is a full-service marketing and
opinion research leading group in Mexico
and Central America with different
research areas:
• Ad hoc qualitative and anthropological
research
• Ad hoc quantitative
• Publication’s and Syndicated research
• Computer assisted visual interviews
(CAVI)
• Computer assisted telephone interviews
(CATI)
The list of clients of DE LA RIVA is formed
by top national and multi-national companies.
www.delariva.com.mx
[email protected]
Direct Resource, Inc.
8 South Michigan Avenue
Suite 1111
Chicago, IL 60603
Phone: (312) 223-9666
Fax: (312) 223-9671
Web: www.direct-resource.com
Contact: Bridgid Michaud, President
Enhanced by 15+ years of diverse experience,
International Marketing Research is a key
component of our business. Direct Resource,
Inc. specializes in multi-city, national, and
international data collection and field project
management. Inclusive of translations and data
processing. We’ve met client’s data collection
needs in Europe, Latin America, North America
and Asia. In today’s competitive environment,
Direct Resources, Inc. provides our clients with
high quality marketing research resources
without worries or hassles. This affords the
client two key benefits: the opportunity to
remain focused on your core business while at
the same time keeping fixed overhead costs
in-check. Direct Resources, Inc. will be
pleased to be your one-stop marketing
research resource.
E
Ebony Marketing Research, Inc.
2100 Bartow Ave.
Baychester, NY 10475
Phone: (718) 320-3220
Web: www.ebonymktg.com
Contact: Ebony Kirkland, President
& CEO
Bruce Kirkland, Vice President
M. Cromwell, Project Manager
Ebony Marketing Research, Inc. (EMR) a premier
multicultural marketing research firm, with
emphasis and expertise on the various population segments, which include Hispanic, Black,
Asian and Eastern Europeans. We offer a full
range of qualitative and quantitative research
services, including field management.
EMR has three permanent mall locations;
as well as four state of the art focus group
facilities; the most recent focus group facility
is located in mid-town Manhattan.
Our services also include internet base
research, computer assisted personal
interviewing, ethnographic and international
research. Our office in New York, New Jersey,
Washington, D.C, Miami, and Central America
provides a wide range of coverage and a
far reach across the national and
international arena.
EFG (European Fieldwork Group)
419 Lafayette Street, 4th Floor
New York, NY 10003
Phone: 1-866-334-6927
Web: www.efgresearch.com
Contact: Michael Wiesenfeld
EFG is the U.S. subsidiary of the Paris-based
MV2 Group, one of the European leaders in
International Market Research.
EFG is dedicated to the management of
International (Europe/Asia) Quantitative,
Qualitative Fieldwork, as well as Mystery
Shopping, for North American Market Research
companies: EFG is a full-service one-stop
shop for fieldwork in Europe. Our responsibility
consists in doing the “go-between” between
American Market Research companies and
MV2 Group in Europe, in order to:
• provide you with quotes within 48 hours
maximum
• coordinate your international fieldwork
and keep you informed of the work
advancement, – answer any questions you
might have, EFG/MV2 Group’s International
network counts 9500 interviewers (CAPI
equipped) & 2000 CATI throughout Europe
(Eastern countries included).
Our network quality is certified ISO 9001
label since 1995.
EFG covers all type of Industry. However
we have special units dedicated to specific
Industries such as Healthcare/Pharmaceuticals,
B2B, Banking/Finance, Automotive/Transport,
and Sports & Entertainment.
Estadistica Aplicada
Bahia de todos los Santos # 148
Col. Veronica Anzures
Mexico City, D.F., C.P. 11300
Phone: (52-55) 5148-3810
Fax: (52-55) 5148-3811
E-mail: estadistica@
estadistica-aplicada.com
Web: www. estadistica-aplicada.com
Contact: Javier Alagon Ph.D., President
Estadistica Aplicada is a full-service ad hoc
research agency. We have the knowledge as
well as the technical and human infrastructure
to conduct any type of quantitative study in
marketing, advertising, social sciences and in
public opinion areas in general. Our fieldwork
is planned, conducted and supervised in a
scrupulous manner. Our mission is to offer the
adequate combination of methods, information,
analysis and recommendations that will lead to
rational decision making. Estadistica Aplicada
serves a select number of clients that represent
a wide range of areas, from multinational
manufacturers of massive consumption
goods and financial institutions, to
government institutions.
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28
Marketing News
May 15, 2006
feature-rich Video Transcripts in traditional text
and synchronized to video. With new 2-Channel
Audio, choose between the translation or native
language. Call 203-961-1715 to learn more, or
visit www.focusvision.com.
F
Mystery Shopper and many other
methodologies are used to meet
clients’ requirements with the advanced
analytical tool.
FIELD FACTS WORLDWIDE
Facts International Ltd
Facts Centre, 3 Henwood
Ashford, Kent TN24 8FL UK
Phone: + 44 1233 637000
Fax: + 44 1233 626950
Web: www.facts.uk.com
Contact: Barbara M. Lee FMRS
Chairman/CEO
Linda Marsh Operations Director
Margaret Eldridge IT Director
Facts International can offer you an independent,
flexible and affordable global research service
that gets straight to the answers...using both
qualitative and quantitative research.
Telephone research from a central location.
Panels of consumer, industrial, executive,
medical and bilingual interviewers. Quality
personal interviewing throughout the UK and
Europe using paper and CAPI methodologies.
Product testing, agricultural and medical
interviewing are specialties. We have
worldwide multi-mode access panels and
a global research methodology offering
internet-based research. Data processing –
questionnaire design to analysis, including
in-house editing, direct entry, tabulations,
reporting and presentations. The service can be
tailored to your exact requirements whether
it is five or thousands of respondents.
Our services include:
FactsCHOICE – for multi-mode data collection
FactsACCESSPANEL – worldwide
multi-mode access panels
FactsWEB – global internet research
FactsCAPI – face-to-face with instant results
teleFACTS – UK telephone omnibus
ISO 9001:2000 / MRQSA accredited.
Feedback Business Consulting
Services Pvt. Ltd.
610-612, Oxford Towers, 139 Airport Road
Bangalore 560 008 India
Phone: +91-98450 24823
Fax: +91-80-2520 1402
Web: www.feedbackconsulting.com
Contact: V. Ravichandar, CEO
Feedback has conducted over 1400 business to
business engagements across diverse industries
in the Indian market since 1985. Feedback has
enabled over US$ 5 bn investment decisions
for leading International and Indian firms by
providing key insights about the Indian market.
This extends beyond market information, analysis,
and recommendation to implementation
assistance. Feedback also serves the global
market for research needs out of India.
Feedback’s 80 + qualified professionals operate
out of 4 offices in India.
Is your India strategy data driven? It can be,
with Feedback, Fog lights for your business.
Each listing in this directory is a paid ad. All
of the information contained in these listings
was provided by the advertiser.
11 Weymouth Street
London, W1W 6DD United Kingdom
Telephone: +44 (0) 20 7908 6704
Fax: +44 (0) 20 7908 6666
Web: www.fieldfacts.com
Contact: Richard Cowland
Field Facts Worldwide, operating across the
globe, provides the complete global fieldwork
and data collection service in some 70 countries,
working regularly in 20. We are experienced in
all major methodologies and most service sectors,
including Business (including Financial), IT and
High Technology, Medical, Pharmaceutical and
Healthcare and Consumer (specifically FMCG).
A US owned and operated Company we have
focus group facilities and CATI centers in:
The UK, France and Germany together with
client service offices in the US (Chicago) and
Europe (Vienna).
11832 James Street
Holland, MI 49424
Phone: (616) 396-1142 and
1-800-257-6390 (US & Canada only)
Fax: (616) 820-8301
Web: www.replysystems.com
Contact: Hugh Harper, Director of
International Sales
Heather Waller, Account Representative
Fleetwood manufactureres wireless products
for facilitators and research clients. Its
interactive meeting product – the REPLY®
group response system – enhances focus
groups, planning sessions, and audience
testing events by promoting participation
and electronically capturing feedback. This
feedback can be viewed in the forms of
response graphs (e.g., total group, demographic,
team, individual, custom selection), statistics,
and raw (“live”) data. Consisting of handheld
cordless keypads, a compact base station, and
polling software for your PC/laptop, REPLY®
systems are simple to setup and use. Contact
us to learn how REPLY® can add value to your
future research activities. Let’s Interact!®
1266 East Main Street
Stamford, CT 06902
Phone: (203) 961-1715
Fax: (203) 961-0193
Web: www.focusvision.com
Contact: Tom Myers, Director of
Worldwide Sales & Marketing
Additional company locations:
Los Angeles, CA
London, England
Through the use of videoconferencing and
videostreaming technologies, FocusVision is the
only company to offer clients a choice of live
video transmission services for focus group
research. These services, available at over 315
facilities worldwide, allow clients to increase
productivity and research quality, while saving
the time, cost and inconvenience of travel. Add
impact to your reports with VideoMarker.
Conduct face to face interviews over the
internet with InterVu. Try our high quality,
GfK ARBOR LLC
Focus World International, Inc.
146 Highway 34
Suite 100
Holmdel, N.J. 07733
Phone: (732) 946-0100
Fax: (732) 946-0107
E-mail: [email protected] or
[email protected]
Web: www.FocusWorldInternational.com
Contact: Paulette Eichenholtz, President
Gary Eichenholtz, CEO/CFO
Focus World International is Celebrating its
25th anniversary, but more importantly we are
celebrating our 15th international anniversary.
Thanks to our family’s European background
and our accumulated, second generation
knowledge of research mediums, we are able
to foresee and therefore, properly utilize the
cultural nuances that could otherwise adversely
affect research. As experienced international
market research professionals, we are able to
prevent problems within the methodologies
before they occur. Therefore, saving countless
dollars and alleviating the grief factors for our
clients. With our global network of trained
interviewers and competent strategic alliances,
Focus World International is able to properly
conduct research anywhere in the world (except
Antarctica!) with guaranteed validity. Upon
contacting our offices, you will speak directly to
a principal, thusly assuring you of a no excuse
approach to your needs or requests. Call to
experience the difference.
One West Third St.
Media, PA 19063
Phone: (610) 566-8700
Fax: (610) 566-9189
Web: www.gfkarbor.com
Contact: Dr. John Wittenbraker
GfK ARBOR, established in 1963 and based
in Media, PA, helps clients build and manage
brands utilizing proprietary research and
consulting tools. The firm’s practice groups
specialize in consumer package goods,
telecommunications, financial services, health
care and B2B. GfK ARBOR focuses on long-term,
strategic alliances with clients to help them
grow their businesses.
GfK ARBOR’s BVTSM (Brand Vitality Tracking)
system is a proprietary brand health
management program used by clients in
multiple industry sectors, with special focus in
consumer packaged goods. Other brand health
related proprietary models and tools include
market segmentation and market structure
analysis, concept positioning optimization
(CONCEPTOR IISM) and product formulation
testing (the ENHANCESM system).
GfK ARBOR Customer Relationship ModelSM
extends insights drawn from psychological
research into the dynamics of brand loyalty;
enabling the discovery and tracking of key
drivers of customer financial value. Models that
link critical business levers to those key drivers
provide clients with clear direction for asset
allocation and product and service optimization.
G
208, Sajik-dong, Jongno-gu
Seoul, Korea
Phone: 82-2-3702-2550
Fax: 82-2-3702-2555
[email protected]
Web: www.gallup.co.kr
Contacts: M.I.Park
I.K.Kang
8401 Golden Valley Road
Minneapolis, MN 55427-0900
Phone: (763) 542-0800
Fax: (763) 542-0864
Web: www.gfkcustomresearch.com
Contact: Barry M. Feinberg, Ph.D.,
Executive Director
New York Office
475 Park Avenue South, 12th Floor
New York, NY 10016
Phone: (212) 330-1480
Gallup Korea is one of the largest and
best-known research company in Korea.
Since its foundation in 1974, Gallup Korea
has been providing a full range of market
research services with its high reputation
domestically and internationally.
Gallup Korea is a member of Gallup
International Association.
• Nationwide field network : For nationwide
fieldwork, 5 branch offices in major cities
are in operation.
• National Omnibus Surveys : 1,500 personal
interviews are conducted by well-trained
registered interviewers every month.
• CATI Telephone interviews using the latest
telephone interviewing facilities ensures
the high quality and swift result.
• Focus group discussion FGD is conducted
in our own FGD Room equipped with
modern facilities.
• Online survey with own internet panel,
Mail surveys, Central Location Test,
Provides U.S. based clients marketing research,
customer satisfaction/loyalty and database
marketing services worldwide. Offices in
Minneapolis, MN and New York, NY and client
service centers in Chicago, IL; Cincinnati, OH;
Dallas, TX; Philadelphia, PA; and San Francisco,
CA. GfK-CRI, a Malcolm Baldrige National
Quality Award winner, builds partnerships with
clients by delivering exceptional service, great
thinking and flawless execution.
Clients include Fortune 500 companies in
business-to-business and consumer markets
(e.g. packaged goods, financial services,
restaurants, retail, automotive, and technology.)
Expertise includes new product development,
tracking, brand equity management/leverage,
customer satisfaction/loyalty, segmentation,
qualitative, database marketing, online
research, and design/delivery of secure internet
client portals. Global research is implemented
by an expert team using GfK’s network of
91 countries.
Gallup Korea
Marketing News
GfK Custom Research
North America
75 Ninth Avenue
5th Floor
New York, NY 10011
Phone: (212) 240-5300
Fax: (212) 240-5353
E-mail: info@
gfkamerica.com
Web: www.gfkamerica.com
Contact: Martin R. Lautman
Minneapolis
Phone: (763) 542-0800
Fax: (763) 542-0864
E-mail: info@
gfkcustomresearch.com
Web: www.gfkcustomresearch.com
GfK Custom Research North America is part
of The GfK Group, one of the world’s top-five
market research companies. As a full-service
provider in market research our broad range
of services cover all areas of the marketing
cycle – from identifying market opportunities,
brand strategy, marketing effectiveness, mystery
shopping to customer management as well
as U.S. & global trends with Roper Reports.
Our expertise in markets, marketing and
methods enables us to deliver customer
solutions across a full array of industries,
including health, automotive, consumer,
financial, technology and public affairs
& media.
For further information about GfK Group
please go to www.gfk.com.
4370 La Jolla Village Drive
San Diego, CA 92122
Phone: (785) 554-4498
Fax: (509) 691-2255
Contact: Terry Kaufman, President
3705 SW Stonebridge Court
Topeka, KS 66610-1243
Phone: (785) 554-4498
Fax: (509) 691-2255
Contact: Terry Kaufman, President
Global Research Initiatives, your connection
to the worldwide marketplace, offers
consulting/full service research including
quantitative (online and traditional
methods), qualitative (in-person, phone,
online — groups, depth, 1-on-1’s) on all
continents: Europe, North, South, and
Central America, Mid-East, Africa, China/
Asia, Japan. Sectors include consumer
packaged goods, auto, bio-medical,
high-tech, financial, retail, for B2C, B2B
and professional services. Research
expertise: segmentation, new product
development, customer satisfaction,
brand/image positioning/equity, advertising,
pricing, packaging, retail and market tests.
By applying the right solution to your global
research challenge, GRI lets you skip the
time and money wasting learning curve.
Proceed with confidence by relying on our
international research experience since 1982,
and online research since 1997.
GMI (Global Market Insite, Inc)
2835 82nd Ave SE, Suite S100
Mercer Island, WA 98040
Phone: (206) 315-9300
Fax: (206) 315-9301
Web: www.gmi-mr.com
Contact: Rob Monster, President and CEO
Mark Houston, Chief Marketing Officer
Additional company locations: Atlanta,
Boston, Chicago, Cincinnati, Denver,
Los Angeles, Minneapolis, New York,
Pittsburgh, Portland, Toronto, Vancouver,
Budapest, Madrid, Munich, Moscow,
Oslo, Paris, 's Hertogenbosch, Shanghai,
Singapore, Sofia, Stockholm, Tokyo.
GMI offers an integrated platform of powerful
online market research tools that includes online
survey software, online panel management
capabilities, web survey hosting and survey
programming services. With offices in 16
countries on 5 continents, and a consumer panel
of 5.5 million people in over 200 countries, GMI
simplifies global market research management
for companies of all sizes worldwide.
Greenfield Online
21 River Road
Wilton, CT 06897
Phone: (203) 834-8585
Fax: (203) 834-8686
Web: www.greenfield.com
Greenfield Online has instilled a commitment
to quality in everything we do, from your first
telephone call into Greenfield Online, through
quality data delivery you’ll realize the difference.
We’ve built our business on taking the
guesswork out of online research, and we’re a
proven partner to some of the largest and
smallest firms in the industry. It is our goal to
provide unparalleled client service, whether this
means access to instant pricing via GoQuote,
www.goquote.com, our Web-based pricing tool, or
the ability to access global survey respondents.
We provide qualified respondents quickly,
easily, and cost-effectively, so you can focus on
meeting your clients’ needs for superior targeting
and analysis. When you tap into the robust
Greenfield Online panel and random Internet
sampling source, you benefit by getting highvalue, 100 percent opt-in respondents that are
highly cooperative and engaged in your study.
Not to mention flawless sample delivery from a
team focused on unparalleled customer services.
Our reach spans more than 50 countries,
including Asia.
Group Dynamics in Focus, Inc.
555 City Ave.
Bala Cynwyd, PA 19004
Phone: (610) 668-8535
Fax: (610) 668-2072
Contact: Merle Holman
CELEBRATING OUR 25TH ANNIVERSARY!!!!
RECRUITING: Looking for doctor’s,
consumers, kids, professionals, seniors for focus
groups, one-on-ones, panels, music testing,
mock juries.....call Group Dynamics!
FACILITY: Are you comfortable with tiered
seating, roomy observation, CCTV, private phone
May 15, 2006
booths and gourmet food from our new
kitchen.....call Group Dynamics!
FEATURES: 1,000 sq. ft. multifunctional
space seating up to 50, videoconferencing,
videostreaming, DVD & CD recording, T1 lines,
Web site usability testing...call Group Dynamics!
LOCATION: Want to be close to the airport
and train station with convenient hotels and Free
Parking.....then definitely call Group Dynamics!!
********COMPLIMENTARY CLIENT LIMO
SERVICE FROM AIRPORT/TRAIN STATION*********
Still #1 among Top Rated facilities in the
Philadelphia Area. Proud Member of GroupNet
and FocusVision Network.
H
Harris Interactive
135 Corporate Woods
Rochester, NY 14623
Phone: 877-919-4765/direct (585) 214-7412
Fax: (585) 272-8680
Web: www.harrisinteractive.com
Contact: Information Desk Manager
USA
Rochester, New York
Corporate Headquarters
Chicago, Illinois
Cincinnati, Ohio
29
Claremont, California
Dallas, Texas
Detroit, Michigan
Grand Rapids, Michigan
Minneapolis, Minnesota
New York, New York
Norwalk, Connecticut
Orem, Utah
Princeton, New Jersey
Reston, Virginia
Salt Lake City, Utah
Europe
Brentford, United Kingdom
Brussels, Belgium
Maidenhead, United Kingdom
Manchester, United Kingdom
Paris, France
Asia
Hong Kong, China
Shanghai, China
In an increasingly chaotic and competitive
world, Harris Interactive can provide clarity and
confidence. We leverage market research to
help our clients to understand the drivers of
decision making and to strengthen their
enterprise equity. By focusing on the dynamics
involved in making choices-especially why
those are made-we can help our clients make
better choices too. Specifically, we advise why
people make the decisions they do and how our
clients can best influence those decisions.
Harris Interactive is proud to have been
recognized for the value of its work on seven
David Ogilvy Award-winning campaigns.
30
Marketing News
May 15, 2006
I
Improdir Hispanic and Latin American
Marketing Research & Consulting
100 Congress Avenue
Austin, Texas 78701
Phone: (512) 261-0234
Fax: (512) 261- 8497
Web: www.improdir.com
Contact: Gustavo Mendez-Kuhn, President
Diego Mendez-Sabre, Managing Director
Cristian Mendez-Sabre, Qualitative Director
Bernardo Mendez-Sabre, Vice President
Mazaryk #62-302
Col Bosques de Chapultepec
México DF, 011580 México
Phone: (+52-55) 5250.2799
Fax: (+52-55) 5531.2728
Rua Itápolis 1346, Pacaembu (01245-000)
São Paulo Brazil
Phone (+55-11) 3323-5978
Fax: (+55-11) 3826-3822
Improdir is a boutique marketing research and
consulting agency that specializes in providing
meaningful insights in the US Hispanic and
Latin American Markets.
We act as an extension of your team to
ensure that your strategies are successful with
these targets.
We are committed to unveiling the specific
needs of Hispanics that have been overshadowed
by decades of uneducated stereotyping.
Contact: Jim Smith, Chairman & CEO,
Ipsos North America
Ipsos
Canadian Headquarters
160 Bloor St. East, 3rd Floor
Toronto, Ontario M4W 1B9 Canada
Phone: (416) 324-2900
Fax: (416) 324-2865
Web: www.ipsos.ca
Contact: Gary Bennewies, President and
Country Manager, Ipsos in Canada
Ipsos is a leading global survey-based market
research company, owned and managed by
research professionals. Member companies
assess market potential and interpret market
trends. They develop and build brands. They help
clients build long-term relationships with their
customers. They test advertising and study
audience responses to various media. They
measure public opinion around the globe.
The company offers expertise in advertising,
customer loyalty, marketing, media, and public
affairs research, as well as forecasting, modeling,
and consulting. It has a full line of custom,
syndicated, omnibus, panel, and online research
products and services, guided by industry
experts and bolstered by advanced analytics
and methodologies. The company was founded
in 1975, has been publicly traded since 1999,
and now employs 6,000 staff around the world,
including 1,400 in North America. In 2005,
Ipsos generated £17.8 million ($853.8 million
U.S.) in global revenues.
Ipsos conducts polling on behalf of The
Associated Press, the world’s oldest and largest
news organization.
Ipsos
Global Headquarters
35 rue du Val de Marne
75628 Paris cedex 13 France
Phone: +33 1 41 98 90 00
Fax: +33 1 41 98 99 99
Web: www.ipsos.com
Contact: Didier Truchot and Jean Marc
Lech, Co-Chairmen, Ipsos
Ipsos
U.S. Headquarters
1700 Broadway, 15th Floor
New York, NY, 10019
Phone: (212) 265-3200
Fax: (212) 265-3790
Web: www.ipsos-na.com
15400 Sherman Way, Suite 400
Van Nuys, CA 91406
Phone: (818) 989-1044
Web: www.isacorp.com
Experts in Researching Developing Markets
Interviewing Service of America (ISA) is one of
the largest market research data collection
and processing companies in the country.
Since 1982, ISA has been recognized as an
industry leader in multilingual market
research. We conduct surveys in 65 different
languages in the US and internationally 24
hours a day, seven days a week. We are one of
the very few companies that have developed
the expertise to conduct in-language,
culturally significant research around the
globe. We have trained our staff, built systems
and refined the techniques needed to research
populations and worldwide markets. As a
result, we are able to apply our knowledge and
experience every day to guide our clients in
the direction that achieves their objectives
and help eliminate costly cultural snafus. ISA
has 650 CATI stations located in the US, Canada,
Argentina and India offering a variety of
solutions and allows us to cost-effectively
serve our clients.
Research services include:
• National and International dialing
• Assistance in questionnaire and study design
• Full cultural and idiomatic translation
services
• Multiple sources for US and International
samples
• Certified native-speaking telephone
center staff
• Data tabulation services
• In-language Internet studies
• Los Angeles qualitative facility
For more information, visit us on our
website at www.isacorp.com, or contact:
Los Angeles
Phone: (818) 989-1044
Contact: Michael Halberstam
E-mail: [email protected] OR
Francine Cafarchia
fcafarchia @isacorp.com
New York City
Phone: (212) 473-0718
Contact: Gabe Oshen
Washington, DC
Phone: (410) 827-4855
Contact: Polly Kleissas
Seattle, Washington
Phone: (866) 487-7789
Contact: Peter Cole
Dallas, TX
Phone: (817) 354-7154
Contact: Tony Soares
Qualitative Insights
Phone: (818) 988-5411
Contact: Linda Giniewicz
intelligence on companies, industries, products,
and ideas/concepts. Increase your competitive
advantage and capitalize on emerging
opportunities by proactive detection of potential
threats, opportunities, and customers’ changing
product selection criteria.
5151 Bonney Rd.
Virginia Beach, VA 23462
Phone: (757) 456-1100
Fax: (757) 456-0377
Web: www.issans.com
Contact: Peter J. McGuinness, President
Carla Lindemann, Executive Vice President
I.S.I.S. – Integrated Strategic
Information Services, Inc.
Issues & Answers Network, Inc. is an integrated
global marketing research company with corporate
headquarters in Virginia Beach, VA and several
other locations throughout the United States
and Canada. Our international network of
reliable alliance partners extends our research
capabilities to Africa, Asia, Central America,
South America, Europe, Eastern Europe, the
Pacific Rim, the Middle East, and Scandinavia.
Scalable research services include:
IN-HOUSE DATA COLLECTION (300 CATI
stations across four call centers located in the
United States and Canada; new services such
as web-based research, Perception Analyzer®
and Interactive Voice Response; five on-staff
moderators; in-person interviews; direct mail)
PROJECT MANAGEMENT (Responsive account
executives who guide you through every step of
the research process)
DATA PROCESSING AND TABULATION
ANALYSIS (Multivariate, trade off, factor,
conjoint, and discrete choice; Risk Reduction
Research® to assist retailers and manufacturers
in pre-selecting styles, designs and products
that have a greater likelihood of success)
STRATEGIC CONSULTING (Recommendations
to guide strategic marketing decisions based on
actionable research findings)
Snapshot of industries include:
Agriculture, alcoholic beverages, consumer
durables, beauty, health, and pharmaceuticals,
IT/telecommunications, financial services, food
and beverages, hospitality, and lifestyle products.
2160 Ward Way
Woodside, CA 94062
Phone: (650) 298-8555
Fax: (650) 298-9555
Web: www.isisglobal.com
Contact: Marc Limacher
Itracks
Since 1992, experts in ethical strategic
and tactical competitive intelligence (CI)
investigations, systematic early warning
systems, pre-sales intelligence, win/loss
assessments, systematic CI tracking programs,
due diligence to support M&A decisions,
counter-intelligence assessments, war gaming,
and strategic market opportunity investigations.
Anticipate and plan for your current and
emerging competitors’ next moves, shorten
sales cycles and maximize competitive win
ratios, understand how you are being viewed by
customers, partners and competitors, obtain
early alerts and assessments of functional
substitutes and emerging disruptive technologies,
and prevent leakages of sensitive data. We
specialize in uncovering difficult-to-get
Each listing in this directory is a paid ad. All
of the information contained in these listings
was provided by the advertiser.
150 – 820 51st Street East
Saskatoon, SK S7K 0X8
Phone: (306) 665-5026
Fax: (306) 665-2045
Web: www.itracks.com
Contact: Harley Rivet, VP Sales
Get quality data fast with Itracks’ suite of online
qualitative and quantitative data collection
services. Leading market research professionals
and Fortune 500 companies recognize Itracks’
Internet data collection services as the most
reliable and flexible Web-based applications
available. Erase borders and conduct Qualitative
research all over the world from the comfort
of your office using Itracks’ patented Online
Focus Group Facility or their Bulletin Board
Focus Group. Other services include custom
programmed online surveys and Web-enabled
CATI. Do all of this from a single web-source,
Research Engineer, the hub containing all the
online tools a market researcher needs. Founded
in 1996, Itracks is committed to client service
and offers a range of support services, such as
focus group recruiting, technical support and
moderator referral.
SEE it to BELIEVE it.
The universal reaction to
Research Analyzer is “WOW.”
New Research Analyzer is the first desktop software that puts real-time insight at
your fingertips. One extremely fast and
easy-to-use tool takes you from importing
data, through analysis, to converting data
for presentations.
• Blazingly fast data analysis lets you
perform a complex cross-tab on a base
of two million records in a few seconds,
using the simple drag and drop feature.
• Best-of-breed analysis techniques
for common statistical methods including
standard deviation and error of the mean,
T-tests and rejection threshold, Chi Square
stats and distribution, correlation, Gamma
and many more.
+1-206-315-9300 (Seattle, Global Headquarters)
• Import SPSS® or Triple-S™ as well as
other popular formats. Or use our costeffective Service Bureau to convert
legacy data for hosting on our managed
data warehouse.
• Unique SuperDig™ feature lets you
quickly and easily identify results for
specific segments.
• Quick reports and presentations
with one-click creation of research reports
in Powerpoint®, Excel®, Outlook® and other
Microsoft® Office applications. Eliminate
the cumbersome and inefficient multiple
exporting steps which are now often
required to do your reports - WOW!
• Live update instantly retrieves data
from hosted sources including Net-MR™,
VantagePoint™, MI Pro Research Studio.
Other data sources will be added in the
future.
+61-2-9006-1695 (Sydney, Asia Pacific Headquarters)
+44 (0) 207-887-6028 (London, European Headquarters)
Experience Research Analyzer
See a demo or download a trial copy
at www.researchanalyzer.com
Contact us at:
[email protected]
+55-11-5505-2226 (São Paulo, Latin America Headquarters)
Seattle Atlanta Boston Budapest Chicago Cincinnati Denver London Los Angeles Madrid Minneapolis Moscow Munich New York Oslo Paris Pittsburgh São Paulo Shanghai 's Hertogenbosch Singapore Sofia Stockholm Sydney Toronto Tokyo Vancouver
Microsoft, PowerPoint, Excel, and Outlook are registered trademarks of Microsoft Corporation in the U.S. and other countries.
32
Marketing News
May 15, 2006
J
Japan Market Intelligence (JMI)
7F Capital Akasaka Bldg.
Akasaka 1-7-19
Minato-ku, Tokyo 107-0052 Japan
Phone: 81-3-6230-0970
Fax: 81-3-6230-0971
Web: www.jmintelligence.com
Contact: Jeff Matsui – Marketing Manager
Japan Market Intelligence (JMI) is a full-service
market research agency.
JMI’s bilingual and multicultural research
consultants specialize in servicing the needs of
overseas clients and agencies. Our research
consultants maintain a high degree of flexibility
when developing customized solutions for our
overseas clients. They are also happy to provide
added-value insight on the Japan market, which
can be vital when localizing international research.
JMI conducts B2C and B2B research via the
following channels using advanced technology
where appropriate: Central Location (Face-toface/CAPI), CATI, FGI, IDI, Internet, and Wireless.
Juárez and Associates, Inc.
12139 National Boulevard
Los Angeles, CA 90064
Phone: (310) 478-0826
Fax: (310) 479-1863
Web: www.juarezassociates.com
Contact: Nicandro Juárez, President
Full Service International Research and
Management Consultants for the United
States, Latin America and the Caribbean. Since
1971. Services provided to governmental,
institutional and private sector clients include:
General & Hispanic Marketing, Focus Group
Facilities & Services, Mall Intercepts, Survey &
Social Science Research, Program Review &
Evaluation, Educational & Human Resource
Development, Social Marketing, and Telephone
Surveys. Complete bilingual (Spanish/English)
capabilities. Brochures available upon request.
L
LA MAISON DU TEST
100 BD SEBASTOPOL
Paris 75003
France
Phone: 33.1.73.02.69.69
Fax: 33.1.73.02.69.60
E-mail: info@
lamaisondutest.com
Web: www.lamaisondutest.com
Contact: Christophe Malmanche, General
Manager
From 1993, La Maison du Test has been
providing a highly quality on fieldwork with
a conscientious team.
Our objective is to give you all our field
management experience that means methodology,
thoroughness, involvement and know-how.
Our services:
• Telephone interviews (24 CATI stations)
• Face to face interviews in home, in hall, in
street (100 CAPI stations and 80 PC Pocket)
with our team of 1000 interviewers spread
in all country.
• Coding, punching, clean data file and data
processing
• 6 viewing rooms 5 of them with
two-way-mirror. Recruitment, moderation,
summary report.
Highest international services:
Simultaneous translator, full transcript in
English, video conferencing.
Legendre Lubawin
Marketing Inc.
1172 St. Mathieu
Montreal, QC H3H 2H5
Phone: (514) 937-2079
E-mail: victoria@
legendrelubawin.com
Contact: Victoria Lubawin, Partner
Unique focus group facility in a fully and
tastefully renovated historical 100-year old
greystone, located in the heart of downtown
Montreal. Combines the warmth of brick
walls with high-tech equipment,
air-conditioning, and observation room
for ten. Competitive rates, top quality
recruiting, excellent catering. Simultaneous
translation on the premises.
Lieberman Research
Worldwide
1900 Avenue of the Stars
15th Floor
Phone: (310) 553-0550
Fax: (310) 553-4607
Web: www.LRWonline.com
Contact: David Sackman, President
& CEO
Lieberman Research Worldwide (LRW) consults
with global clients to address their strategic
and tactical marketing and business challenges,
combining business and marketing know-how
with deep expertise in research design and
Advanced Analytics. LRW has developed and
trained a network of affiliate research
resources, conducting research for a diverse
group of blue chip clients in more than 70
countries around the globe. LRW has broad and
deep international experience, solving business
problems with a variety of research techniques
including market segmentation, brand equity
and positioning, price testing and optimization,
demand forecasting and modeling, and
advertising effectiveness. Some key industries
served by LRW’s international team include
entertainment, technology, automotive,
pharmaceutical and healthcare, retail, food
service, and packaged goods. LRW has offices
in London, the United States and plans to open
a China office by year-end.
Luth Research, Inc.
1365 Fourth Avenue
San Diego, CA 92101
Phone: (619) 234-5884
Fax: (619) 234-5888
Roseanne Luth, President
Web Site: www.luthresearch.com
Affiliations: AMA, ARF, CASRO, ESOMAR,
MRA
Combining innovative technology, tailored
research methodologies and personalized
service, Luth uncovers the market information
that drives business. Luth offers a complete
array of quantitative and qualitative research
capabilities with three state-of-the-art focus
group suites, 110 CATI stations, an on-site
programming staff and an online panel of
3.5 million people worldwide. Our single or
mixed-mode projects provide the ultimate in
market research results.
M
M/A/R/C® Research
Loyalty Research Center
931 E. 86th St.
Suite 120
Indianapolis, IN 46240
Phone: (317) 465-1990
Fax: (317) 465-1991
E-mail: apaison@
loyaltyresearch.com
Web: www.loyaltyresearch.com
Contact: Al Paison, President & CEO
The Loyalty Research Center (LRC) is a
full-service research and consulting
company that partners with businesses and
organizations to measure and manage strategic
relationships with customers, employees,
and/or other stakeholders. With over 30 years of
experience designing, executing and analyzing
thousands of loyalty research programs, LRC
has developed a world-class approach to
helping companies define, understand, and
manage the loyalty of their customers and
employees. LRC’s research programs help
companies reach their business goals such as
attracting new customers, retaining profitable
customers, and enhancing present business.
In addition, LRC provides proven consulting
services to help clients integrate the research
to meet important customer and employeefocused business objectives. LRC’s products
and services include customer and employee
satisfaction and loyalty measurement,
vulnerable/lost customer analysis, segmentation
analysis, customer value assessment, and
major account audits.
by the advertiser.
An Omnicom Group Company
1660 North Westridge Circle
Irving, TX 75038
Phone: 1-800-884-MARC (6272)
Fax: (972) 983-0444
Web: www.marcresearch.com
E-mail: merrill.dubrow@
marcresearch.com
Contact: Merrill Dubrow, President
and CEO
Greensboro, St. Louis, Irvine,
New York
M/A/R/C® Research is a full-service marketing
research and consulting firm that uses
innovative qualitative and quantitative
methodologies to help clients launch better
products and services, find new and valuable
customers, and build stronger brands. We are
able to help clients create, evaluate, and expand
their customer relationships by using our
proven product offerings:
Assessor® – New product development
and optimization tool that helps clients build
successful brands. Of the more than 2,000
studies performed, over 90% of the validated
Assessor forecasts were within 10% of actual,
in-market sales.
MarketLinkSM – Suite of solutions that
identifies and quantifies actions driving
customer acquisition, satisfaction, retention,
and loyalty.
A custom project portfolio that offers
structured designs and flexible solutions
meeting the diverse marketing research needs
of clients.
Since 1965, M/A/R/C has consistently
delivered high-quality, objective driven research
that we are proud to say netted a 96% client
satisfaction level in 2005. Our teams design
and execute traditional and online solutions
while adhering to a client-service ethic built
on being easy to work with, and delivering
what is promised. With strong research
alliances in Europe, Asia, South America,
and Africa, we help clients across a range
of industries.
Marketing News
Maritz Research
1355 North Highway Drive
Fenton, MO 63099
Phone: 877 4MARITZ or 636-827-8279
Fax: (636) 827-5874
Web: www.maritz.com
As one of the world’s largest marketing research
firms, we help many of today’s most successful
companies achieve financial gain through a
deep understanding of their customers,
employees, and channel partners. We offer a
range of strategic and tactical solutions that
provide insight into your brand’s performance.
Maritz helps you achieve your business potential
by applying marketing research designs that
help you better understand customer choice,
customer experience, and customer loyalty. By
employing sector-specific research knowledge
to examine all aspects of behavior, we provide
intelligence you can act on.
In addition to our Maritz operations in the
United States we have international offices
in Canada, the United Kingdom, and Germany.
Last year alone we did research in over 80
countries around the globe. ISO registered.
Member CASRO and ARF. Proud sponsor of
the American Marketing Association.
Market Decisions Corporation
8959 SW Barbur Blvd., Suite 204
Portland, OR 97219
Phone: 1-800-344-8725
Fax: (503) 245-9677
Web: www.mdcresearch.com
Contact: Lester Harman
Bob Beaulaurier
Founded in 1978, Marketing Decisions’ clients
include: Starbucks, Microsoft, Cisco, Nike,
Nautilus, Intel, HSBC, Warner Brothers and more.
We conduct full-service qualitative and
qualitative research, both nationally and
internationally. Our focus is on project integrity,
meeting tight deadlines, and developing creative
approaches that deliver real value to our clients.
Experience? We’ve completed over 10,000
custom projects. To learn more about MDC’s
High Touch Solutions, see our website at
www.mdcresearch.com.
Market Probe, Inc.
2655 N. Mayfair Road
Milwaukee, WI 53226
Phone: (414) 778-6000
Fax: (414) 778-3730
E-mail: USA@ marketprobe.com
Web: www.marketprobe.com
Contact: Dr. TR Rao, President & CEO
Michael F. Alioto, Senior Vice President
Dr. Thomas Fusso, Senior Vice President
John Morton, Senior Vice President
Market Probe Europe
The Perfume Factory
140 Wales Farm Road
Acton, London, England IW3 6UG
United Kingdom
Market Probe Canada
40 Eglington Avenue East
Toronto, Ontario
Canada M4P 3A2
Phone: (416) 487-4144
Fax: (416) 487-4213
Market Probe India
G-05, ‘B’ Wing
Navbharat Estates, Zakaria Bunder Road
Opp Zewri Railway Station, Sewri (West)
Mumbai, India 400015
Phone: 91-22-2411-5215
Fax: 91-22-2411-5216
Market Probe Asia
2414, Tower B
Far East International Plaza
317 Xian Xia Road
Shanghai, China 200051
Phone: 86-21-6235 0330
Fax: 86-21-6235 1202
Market Probe/Precision Research
122 Middle Road
#06-08 Midlink Plaza
Singapore, 188973
Phone: 65-6837-3691
Fax: 65-6837-3693
Market Probe/Marketing Horizons
1001 Craig Road
St. Louis, MO 63146
Phone: (314) 432-1957
Fax: (314) 432-7014
Market Probe Middle East
Building 8
Dubai Media City
PO Box 502068
Dubai, UAE
Phone: 971 4 3902522
Fax: 971 4 3902526
Market Probe is a full-service global marketing
research firm with vast experience in customer
loyalty studies as well as other quantitative and
qualitative projects.
We provide instrument design, data
collection, multivariate analysis, and customdesigned reports for major global corporations.
We offer a unique forecasting system that
determines customer profitability and attrition
probability. Market Probe’s areas of expertise
include qualitative and quantitative analysis,
multivariate statistical methods, advanced
psychometric measurement, and modeling
techniques. Our experienced researchers have
pioneered new applications of qualitative
research methods and statistical models as well
as customized software for reporting results.
We provide custom-designed reports that
feature understandable, actionable information
for front-line staff as well as for management.
Industries we service include associations,
financial services, healthcare, insurance,
manufacturing, and utilities.
Market Probe International
122 East 42nd Street, 41st Floor
New York, New York 10168
Phone: (212) 725-7676
Fax: (212) 725-7529
Web: www.marketprobeint.com
Contact: Alan Appelbaum, President and CEO
Gabor Galgo, Vice President
Worldwide research for marketing decision
makers. All phases of qualitative and quantitative
research: design through analysis, focus
groups, in-depths, telephone, mail, online,
field and tab, statistical analysis, customer
satisfaction, computer graphics, coordinate
surveys throughout Europe, Americas, Asia.
May 15, 2006
33
Marketing Research and
Intelligence Association
4-2600 Skymark Avenue, Unit 104
Mississauga, ON Canada L4W 5B2
Phone: (905) 602-6854
Fax: (905) 602-6855
Web: www.mria-arim.ca
Contact: Brendan Wycks, MBA, CAE,
Executive Director
The Marketing Research and Intelligence
Association (MRIA) is a Canadian not-forprofit Association representing all sectors of
the market intelligence and survey research
industry, including social research, competitive
intelligence, data mining, insight, and
knowledge management. Members include
over 1,700 individual research professionals,
small to large research agencies, and the many
buyers of research services, such as financial
institutions, major retailers, insurance
companies and manufacturers.
MRIA’s mission is to promote a positive
environment that enhances the industry’s
ability to do business effectively, for the
benefit of the public and members. MRIA
develops and enforces world-class professional
standards, and promotes the industry as a forum
for Canadians to voice their opinions and have
input into public policy and corporate decisions
that will affect them as citizens and consumers.
535 East Diehl Road
Naperville, IL 60563-7723
Phone: (630) 505-0066
Fax: (630) 505-0077
Web: www.millwardbrown.com
Contact: Kimberly Snyder-Bastoni, Senior
Vice President
Millward Brown, one of the world’s top 10
marketing research organizations, is recognized
as a leading authority on advertising, marketing
communications, media, and brand equity
research. Through an integrated suite of
validated research techniques – both qualitative
and quantitative – Millward Brown helps clients
build strong brands across all categories and
industries. Our custom research services support
a wide range of marketing decisions including
communications assessment, media evaluation,
brand performance monitoring, brand valuation
and marketing accountability. Our syndicated
IntelliQuest CIMS studies are recognized as the
most important media planning and marketing
tools for those in the technology industry.
Millward Brown offers a variety of cross media
solutions to evaluate the contribution of each
touchpoint of the brand experience against the
brand’s objectives. Additionally, Dynamic Logic,
a Millward Brown company, offers proprietary
online advertising research that aids in measuring
marketing effectiveness. Millward Brown has
more than 70 offices in 43 countries.
34
Marketing News
May 15, 2006
MORPACE International, Inc.
31700 Middlebelt Road, Suite 200
Farmington Hills, MI 48334
Phone: (248) 737-5300
Fax: (248) 737-5326
Web: www.morpace.com
Contact: Jack McDonald, President
MORPACE International, Inc., a full-service
market research company with offices in
Detroit, MI; Irvine, CA; and London, England
has extensive experience in conducting and
reporting international research. MORPACE
conducts research all over the globe for some
of the world’s largest corporations. Our services
include problem definition, project design,
implementation, data analysis and reporting.
MORPACE meets the challenges of international
research and provides the highest standards of
information quality and integrity. Through our
expertise, we help our clients make better
decisions. Please call Jack McDonald for
further information.
MSW Research
1111 Marcus Ave
Suite MZ 200
Lake, Success, NY 11042
Phone: (516) 394-6000
Fax: (516) 394-6001
Web: www.mswresearch.com
Contact: Art Klein, Senior Vice President,
Director
MSW Research is committed to helping
advertisers grow their brands. Our
Communications Research Continuum is an
integrated suite of tools designed for each
stage of the advertising development process,
Strategy. Concept, Copy Testing, Modeling
and Tracking.
Consistent measures are used through
the continuum, such as MSW’s Customer
Commitment Persuasion® which simultaneously
measures alternative marketing strategies and
comprehensive diagnostics which explain why
ads perform the way they do against specific
marketing objectives such as Increase user
frequency, Build Loyalty, Switch competitive
brand users, or Grow the category.
We offer advertising copy testing and tracking
services that specifically meet the cost and
timing needs of today’s fast paced business
community while delivering sales-validated
measures designed to evaluate, diagnose
and predict advertising effectiveness in
the marketplace.
O
Worldwide Headquarters
P.O. Box 183
Princeton, NJ 08540
Toll Free: 1-800-444-4ORC
Phone: (609) 452-5400
Fax: (609) 419-1892
Contact: Gerard Miodus, Executive
Vice President and Managing
Director, US Market Research
3150 Salt Creek Lane
Arlington Heights, IL 60005-8760
Toll Free: 1-800-323-0266
Phone: (847) 253-1100
Fax: (847) 253-1587
571 Longbow Dr.
Maumee, OH 43537
Toll Free: 1-800-866-9885
Phone: (419) 893-0029
Fax: (419) 893-1977
United Kingdom Head Office
ORC International
Angel Corner House
1 Islington High St.
London, England N1 9AH
Phone: 020-7675-1000
Fax: 020-7675-1900
ORC International
5th Floor City Point
701 Chester Road
Stretford Manchester
England M32 ORW
Phone: 0161-877-6781
Fax: 0161-872-3997
Asia Regional Headquarters
ORC International
Tai Tung Building, Unit 901-3
8 Fleming Road
Wanchai, Hong Kong
Phone: 852-2882-3042
Fax: 852-2882-4515
ORC International
Room 2705, Wenjin Building
No.66 Shanxi Road (N)
Jing’an District
200041 Shanghai
P.R.China
Phone: 8621 32100002
Fax: 8621 62712875
ORC International
2F, No. 105, Section 2
Roosevelt Road
Taipei City 106, Taiwan (R.O.C.)
Phone: 886-2-2366-0866
Fax: 886-2-2366-1558
ORC Macro
Corporate Headquarters
ORC Macro
11785 Beltsville Drive
Calverton, MD 20705
Phone: (301) 572-0200
Fax: (301) 572-0999
ORC Macro
3 Corporate Square NE
Suite 370
Atlanta, GA 30329
Phone: (404) 321-3211
Fax: (404) 321-3688
ORC Macro
7315 Wisconsin Avenue
Suite 400W
Bethesda, MD 20814-3202
Phone: (301) 657-3070
Fax: (301) 657-3862
ORC Macro
126 College Street
Burlington, VT 05401
Phone: (802) 863-9600
Fax: (802) 863-8974
ORC Macro
1680 North Vine Street
Suite 724
Phone: (323) 463-6852
Fax: (323) 463-9492
ORC Macro
116 John Street, Suite 800
New York, NY 10038
Phone: (212) 941-5555
Fax: (212) 941-7031
ORC Macro
114260 Rockville Pike
Suite 100
Rockville, MD 20852
Phone: (301) 770-5800
Fax: (301) 468-6433
Build Your Foundation
Satisfaction is necessary for loyalty
but does not ensure it. Secure your
client relationships and build a strong
customer foundation.
Offices in 10 countries to
serve your global needs,
headquartered in the US.
414.778.6000
www.marketprobe.com
[email protected]
Opinion Research Corporation (ORC) was founded
more than 65 years ago to apply scientific
methodologies to the marketing issues facing
America’s largest companies. Today, ORC
integrates the latest and best market research
technology to solve the most complex problems
standing between their clients and the
performance results they demand.
They conduct commercial marketing research
programs as Opinion Research Corporation in
the United States and as ORC International
outside the United States. In addition, ORC
Macro, specializes in social research programs
for government agencies.
ORC operates 24 wholly-owned offices in
the U.S., Europe, Asia, and Africa. In addition,
they maintain a network of preferred partner
research firms across Asia, Europe, and the
Middle East. With researchers fluent in over
70 languages, ORC has undertaken studies in
more than 100 countries, across six continents.
Opinion Research Corporation offers
worldwide capabilities for multinational
organizations.
Opinion Search Inc.
160 Elgin Street, Suite 1800
Ottawa, ON K2P 2P7
Phone: (613) 230-9109
(800) 363-4229
Fax: (613) 230-3793
Web: www.opinionsearch.com
Contact: Pam Bruns, Vice President,
Client Services
Janette Niwa, Vice President, Client
Services
2345 Yonge Street
Suite 704
Toronto, ON M4P 2E5
Canada
Phone: (888) 495-7777
1080 Beaver Hall Hill
Suite 400
Montreal, QC H2Z 1S8
Canada
Phone: (866) 288-0199
850 West Bartlett Road
Suite 5C
Bartlett, IL 60103
Phone: (630) 709-7939
Opinion Search Inc. (OSI) is a Canadian data
collection field house with offices located in
Ottawa, Toronto, Montreal and Chicago,
offering telephone interviewing, focus group
facilities, recruiting, tabulation, online research
services, and providing support to marketing
research professionals.
With an emphasis on high quality data
collection and world class service, research
clients in-the-know come to Opinion Search.
We have developed a strong multi-lingual team
of trained interviewers, supervisors and coders.
Our offices host a fully interconnected, 300
station CATI call center and our tabulation
center can meet all of your data processing
needs. OSI’s technology allows you to be actively
involved in the data collection process. With the
dataCAP, you can observe every aspect of the
telephone and online data collection process in
real time, 24/7. ISO 9001:2000 Certified.
by the advertiser.
36
Marketing News
May 15, 2006
P
P. Robert and Partners, SA
International Marketing Research
Avenue de Lonay 19
Morges CH-1110 Switzerland
Phone: + 41-21-802-84-84
Fax: + 41-21-802-84-85
Web: www.probert.com
Contact: Peter Mohn, Head of R & D
and Business Development
David Perroud, COO
P. Robert and Partners (PRP) is a full-service
agency with broad experience in the design and
implementation of multi-country research.
PRP offers specialized consulting programs in
the areas of strategic forecast modeling, brand
differentiation, product testing and employee &
customer bonding. These consulting programs
are based on decades of experience in these
specific areas and focus on the implementation
of research results.
With 140 state-of-the-art CATI stations
and IVR facilities located on its premises, the
company is a leader in international telephone
interviewing. 600 PRP interviewers covering 25
national languages conduct over 500,000 CATI,
F2F, web and mail interviews annually in Western
and Central Europe, North and South America,
the Middle East, Japan and South-East Asia and
Australasia with full sensitivity to local cultures.
Pearson S.A. de C.V
Homero 223. 4o. piso. Col. Polanco
Mexico D.F 11560 Mexico
Phone: +52-55-5531-5560
USA Phone: (305) 390-8242
Fax: +52-55-5203-8230
Web: www.pearson-research.com
E-mail: pearson@pearson-research
Contact: Manuel Barberena, President
Pearson is a company dedicated to market and
public opinion intelligence, and specialized in
quantitative and qualitative techniques. We
have the latest software regarding Marketing
Research. For our fieldwork we apply face to
face interviews, as well as CAPI, CAWI, etc. Own
CATI capabilities (65 stations). We have our own
field force. We have one of the largest focus
group teams in our country, all of them specialized
psychologists. We produce around 300 focus
groups and 200,000 interviews every year.
Worldwide video conference. Own Internet panel.
Analysis is our primary strength. For Pearson,
research is a value and a life style. This has
been confirmed by our clients: BBVA Bancomer,
British American Tobacco, P&G, KFC, Cablevision,
Purina, Sanofi, Glaxo SK, Colgate-Palmolive,
McCann Erickson, Nestle, AT&T, Ford, BDF, GFK
Sofema, Lilly, Taylor Nelson, Kraft, Pizza Hut,
HSBC, Siemens, Mexican Association of Banks,
MTV and Televisa. We are the exclusive
representatives in Mexico of Envirosell, Global
Network, ADD+Impact. We can apply research
in any Latin American country.
Peryam & Kroll Research
Corporation
6323 N. Avondale Ave.
Chicago, IL 60631
Phone: 1-800-747-5522 or
(773) 774-3100
Fax: (773) 774-7956
Web: www.pk-research.com
Contact: Jeff Kroll
Peryam & Kroll is dedicated to helping its
clients succeed in the global marketplace
by providing innovative research services to
identify the consumer insights that drive the
purchase of brands and services.
Founded in 1957 by marketing and sensory
research pioneers, staffed by leading-edge
practitioners, Peryam & Kroll is a full-service
consumer and marketing research firm. P&K is
capable of delivering quality data quickly and
economically. P&K has every service, facility
and expertise needed by media, packaged goods,
consumer service, healthcare and sensory clients
to bring products and services from concept
to market. This vertical integration maximizes
productivity, minimizes costs. Other
distinguishing statistics include:
Record - top 10 clients, all Fortune 100s,
have been clients for 25+ years;
People - 380 staff, including 75
professionals;
Techniques - contributions to the field
include methods that have become industry
standards;
Database - 600,000; demographics
include age 4 to seniors, economics,
ethnicity, etc.;
Category Experience - media, healthcare,
food, beverage, personal care, HBA, household
products, services, etc.
Your full-servicee research source
Y
souurce for
the
marketplace.
th
he American consumer
coonsumer marke
etplace.
Contact
Co
ontact [email protected]
[email protected]
com to discuss your consumer rresearch issues.
Peryam
P
erya
am & Kroll R
Research
esearch Corpo
Corporation
ration
63
6323
323 North Avondale
Avondale Avenue,
Avenue,
v
Chicago, IL 60631
60631
773-774-3100
77
73-774-3100
7
3 774 3100 • fax
fax 7
773-774-7956
73 774 7956 • 800-747-5522
73-774-7956
800--747-5522
800
747 5522
6080 Center Drive, Suite 450
Phone: (310) 337-0100
Fax: (310) 337-0122
Web: www.phaseone.net
Contact: Laura Misdom, VP Business
Development
Terry Villines, SVP, Director of Analysis
Additional company location:
12 Poppy Place
Millington, NJ 07946
PhaseOne is a professional research-based
organization that uses its breakthrough,
proprietary methodology and broad array of
services to help clients develop highly effective
and compelling strategies and communications.
By using unique, scientifically-validated
systems to analyze marketing and other
communications, PhaseOne is able to forecast
their effectiveness for any target market, in any
culture, and uncover hidden insights.
PhaseOne’s only focus is to help clients
improve the effectiveness of communications
for every media type; even alternate media. We
know that communications affect your target
market’s attitudes about your Brand and these
attitudes in turn, affect their behaviors. The
results of each PhaseOne analysis focus on
providing specific, actionable learning about
how to improve the performance of every
communication so that businesses can achieve
their communications objectives.
For more than 25 years PhaseOne has helped
leading businesses and organizations penetrate
cluttered, complex and constantly changing
media environments to successfully impact
attitudes, behavior and the bottom-line.
Experience the cutting edge system that
allows you to economically and efficiently
achieve your business objectives through more
effective communications.
research toolkit to provide imaginative and
pragmatic solutions that meet our clients’
objectives.
PCI is also a part of The Network
(www.thenetworkthinking.com), an alliance
of senior international research professionals
representing eight different countries who
provide a global perspective through well-crafted
qualitative marketing research as well as
commentary on topics of interest to clients.
Principles of Marketing Research
Online Certificate Course The University
of Georgia Center for Continuing
Education Certificate Programs
1197 S Lumpkin Street, Suite 196
Athens, GA 30602-3603
Phone: +1-706-542-6692 or
1-800-325-2090 (toll free in USA)
Fax: (706) 542-7537
Web: www.principlesofmarketingresearch.org
Contact: Bob Wells
The Principles of Marketing Research is a
rigorous self-study training program based
upon the Marketing Research Core Body of
Knowledge (MRCBOK©). Delivered via the
Internet, the program allows the student to
progress at their own pace, augmented by
consultations with their assigned coach-mentor,
upon request. Since 1996, the course has been
taken by over 3,000 individuals in 60+ countries
worldwide. The Principles of Marketing Research
is guided by MRII-the Marketing Research
Institute International (MRII) while the
University of Georgia manages the course and
supports the student experience. The course is
proudly endorsed by MRA and ESOMAR, and
actively supported by AMA, ARF, CASRO, MRIA,
TTRA, PBIRG, and the University of Georgia’s
Master of Marketing Research Program.
Prodatos S.A.
Plunkett Communications Inc.
525 Brunswick Ave., Suite101
Toronto, Ontario, M5R 2Z6 Canada
Phone: (416) 971-7455
Fax: (416) 971-8366
Web: www.plunkettinc.com
Contact: Marion Plunkett, Founder
& President
Natasha Schleich, Research Manager &
Ethnography Specialist
PCI is a full-service marketing research
boutique offering leading-edge qualitative/
ethnographic and quantitative research
solutions for its clients in Canada, the U.S.,
and Europe.
Brands begin with a sound understanding of
target audience needs and expectations. We
build that foundation with Brand Architecture™,
a proven approach to marketing research that
delivers the vital insights decision-makers
need to create/enhance Brands, marketing
communications, and/or employee
communications. We tap into our creative
by the advertiser.
Centro Corporativo La Nunciatura,
Rohrmoser
P.O. Box 1851-2050
San José, Costa Rica
Phone: (506) 232-3956 (PBX)
Fax: (506) 291-3327
Web: www.prodatoscr.com
Contact: Alfonso Monzón – General
Manager
Prodatos S.A. is a private, independent marketing
research agency (one of the leading companies
of its kind in the area), designed to manage
high quality quantitative and qualitative
research projects, in the Central American and
the Caribbean region. Our specialized expertise
is the handling of Multi-country studies in the
Area, as well as consumer quantitative and
qualitative research in the individual countries.
The company has "Full service offices" in
Costa Rica and Guatemala, plus operative
facilities in El Salvador, Honduras, Nicaragua,
Panama, the Dominican Republic and Jamaica.
We also work regularly in the other Caribbean
markets, through our own facilities or through
associated companies.
Last year, the company conducted about
275 research projects, which altogether covered
25 different markets: Central America, Panama,
Dominican Republic, Jamaica and 17 other
Caribbean markets (Trinidad & Tobago, Anguilla,
Antigua, Aruba, Bahamas, Barbados, Cayman,
Curacao, Dominica, Granada, Guyana, Haiti,
Saint Kitts & Nevis, Saint Vincent, Saint Lucia,
Suriname and Turk & Caicos).
We proudly follow the ESOMAR Standards
and Code of Ethics.
Marketing News
Psyma Latina S.A. de C.V.
Rio Rhin 22-204, Col. Cuauhtemoc
C.P. 06500, Mexico City, Mexico
Phone: 52-(55)-5592-0572
Fax: 52-(55)-5535-0141
Web: www.psyma-latina.com
Contact: Dr. Javier Cervantes, General
Manager
Germany, USA, China, Spain, Mexico City
and Eastern Europe America.
Phone: +603 8318 3573
Fax: +603 8318 9573
Web: www.pulse-group.com
Contact: Bob Chua, CEO
Kym Wong, COO
Pulse Group is a Research Process Outsourcing
(RPO) company, established to serve the market
intelligence industry exclusively. Its services
include Online Data Collection, Online
Communities, Survey Programming and Hosting,
Project Management and Professional Translation.
These core areas of businesses empowers
global market research organizations to stay
focused in delivering value to their clients, while
Pulse dedicates itself to providing technical and
outsourced support.
The professional Marketing Advisor for doing
business in Mexico. Bilingual and bicultural
agency, meeting U.S. research standards.
Supporting field work in Latin American
countries. Full-service research firm including
ethnographic research, qualitative and
quantitative techniques. Business research.
Data Bank of Mexican statistics.
R
ReRez
PULSE INTERNATIONAL INC.
Canna Block, Suite A,
Cyberview Lodge Resort
Persiaran Multimedia, Cyberjaya, 63000
Malaysia
18333 Preston Road
Suite 425 MB 7
Dallas, TX 75252
Phone: (214) 239-3939
Fax: (214) 239-3808
Web: www.rerez.com
Contact: Debbie Peternana, President
May 15, 2006
37
Service-based market research firm. Sample and
methodology consultants offering a multi-panel
partner solution. Over 14 million online panelists’
worldwide (over 46 countries) including consumer
and B2B. Low-incidence studies, decision makers,
IT, management-level, physicians and Hispanics.
Over 400 segmentation variables. We specialize
in internet surveys, online panel, virtual focus
groups, and IVR. Programming, online real-time
reporting available or panel only. Fast turnaround, flexible pricing, and accountability
to do what we say we are going to do.
custom market research services. We work
as partners to help clients gain a better
understanding of consumers and customers,
solve problems, and develop knowledge to create
successful brands and businesses. Experts in
research into all aspects of market strategy,
innovation and branding, from consumer and
market analysis to idea generation, concept
development and concept testing, brand equity,
brand positioning, and customer satisfaction. We
listen to more people in more places than any
other agency and we are also the only agency
that offers a complete innovation journey from
insight and ideation to testing and monitoring.
Research Now Plc
222 Merchandise Mart Plaza, Suite 275
Chicago, IL 60654
Phone: 1-888-387-2233
Fax: (312) 787-4156
Web: www.research-int.com
Contact: Lorna Walters, CEO
8800 North 22nd Avenue
Phoenix, AZ 85021
8040 Old Cedar Avenue South
Minneapolis, MN 55425
3 Landmark Square
Stamford, CT 06901
Research International is the world leader in
1001 Avenue of the Americas
New York, NY 10018
Web: www.researchnow-usa.com
Phone: (212) 790-9599
Research Now are Europe's leading experts
in online data collection and panels. We own
high quality online research panels across
Europe and Australia, with access to over
800,000 panellists.
Our services are based around the use of
our panels and technology which deliver flexible,
high quality data collection, with specialist
advice on fielding multi-country projects in
Europe. Our responsive client service team are
always on hand to help and advise.
➤➤➤
Our services include:
38
Marketing News
May 15, 2006
• Full service online data collection &
Data Processing (consumer sample,
business-to-business sample,
healthcare + much more)
• Client sample / survey management
• Bespoke projects
• OmniTaxi – the more targeted and cost
effective approach to the omnibus survey
• European data collection consultancy
For friendly help and advice on any aspect
of online data collection, please contact us
([email protected]).
RNB GROUP
Bajaj House , Rani Bazar
Bikaner (RAJ) # 334001
India
Phone: 91-151-2523844 / 2547874
Fax: 91-151-2521844 / 2204820
Web: www.todayschanakya.com
Contact: Mr. Pramod Kumar – Business
Development Manager
RNB GROUP is one of the INDIA’S largest &
best known Field work / Data collection
Company. We are ISO 9001:2000 certified
& consider ourselves as FIELDWORK
SPECIALIST FOR INDIA.
Our activities include both quantitative
& qualitative : Face to Face , Door to Door ,
Telephone , Business to Business , Focus Groups
, Online Panels , Doctor’s & Consumer Panels ,
Pre Recruits & Video Research.
We have :
1) 120 Telephone Interviewer’s
2) 900 Field staff for Data collection.
3) Offices in Major Indian Cities
4) Local Language Interviewing
We can cover the whole of INDIA in
15 days including rural INDIA. We provide
quality assured Fieldwork at competitive
prices.
RTi-DFD
1351 Washington Boulevard
Stamford, CT 06902
Phone (203) 324-2420
Fax: (203) 964-8269
Web: www.rti-dfd.com
Contacts: Mel Rothstein, CEO
David Rothstein, President
33 Wood Avenue South, Suite 600
Iselin, NJ 08830
Phone: (732) 452-3815
Fax: (732) 452-3818
E-mail:[email protected]
Contact: Patrick Ferris, Senior Vice
President
450 Alkyre Run Drive, Suite 340
Westerville, OH 43082
Phone: (614) 901-0722
Fax: (614) 901-0725
Contact: Richard C. Witt, Executive Vice
President
RTi-DFD is an innovative, global full service
market research company delivering custom
research solutions designed against marketing
and business objectives. RTi-DFD has a three
decade track record of providing a unique
combination of analytical skill, savvy, and
outstanding client service. RTi-DFD has
established a strong and continuously expanding
global network of high quality market research
companies in more than 35 countries enabling
us to conduct projects around the world.
However, we do not delegate excellence. Each
member of our international network is required
to follow RTi-DFD protocols and adhere exactly
to our strict standards. To meet the diverse
demands of our global client community, we
employ a wide range of data collection methods,
which take into account cultural differences
and multi-lingual challenges.
With our world-class research capabilities,
strong marketing focus, global reach, and
commitment to partnership, our clients
have come to view RTi-DFD as an indispensable
business ally.
S
275 Seventh Avenue, Suite 2700
New York, NY 10001
Phone: (212) 779-7700
Fax: (212) 779-7785
Web: www.srbi.com
Contact: Mark Schulman, President
Albert Ronca, Partner
3940 Olympic Blvd., Suite 400
Erlanger, KY 41018
Phone: (513) 509-3886
Fax: (859) 372-6768
Contact: Duane Clement
7 Piedmont Center, Suite 300
3525 Piedmont Rd.,NE
Atlanta, GA 30305
Phone: (404) 238-0733
Fax: (404) 238-0734
Contact: Joe Ferris
Schulman, Ronca & Bucuvalas, Inc. (SRBI) is a
global full-service market research and strategy
firm. SRBI’s tailored research solutions have been
designed to meet the unique needs of a variety
of client sectors including; restaurant, retail,
consumer packaged goods, financial services,
insurance, health care, telecommunications,
technology, transportation, and media. Research
specialties include brand evaluation, customer
satisfaction, market segmentation, positioning,
advertising, predictive modeling, customer
experience optimization, etc.
All work, from design and analysis to
interviewing and operations is conducted
in-house at SRBI with over 400 CATI interviewing
stations, and Internet and IVR data collection
in-house. Affiliate of Global Research.
SIL Group
413 Northeast Third Street
Delray Beach, FL 33483
Phone: (561) 526-3200
Fax: (561) 526-3201
Web: www.silgroup.net
Contacts: Timm Sweeney
Thilo Mann
The SIL Group is an international marketing
research and consulting firm, founded in 1983
and based in the Miami area. We offer full
service research (secondary, qualitative,
quantitative, and competitive intelligence).
Data collection includes a global CATI center,
personal interviewing, and Internet surveys.
Broad industry sector experience covers most
consumer, business, and industrial categories,
including healthcare, financial, travel/tourism,
HaBA, automotive, pharmaceutical, IT,
telecommunications, entertainment, retailing,
publishing, food/beverage, appliances, and
luxury goods. We are members of the AMA,
ESOMAR, QRCA, Advertising Club, the British
MRS and the British AQR. Contact Timm
Sweeney on extension 117 or Thilo Mann on
extension 143. Note that Mr. Sweeney is also
past president of the AMA South Florida, and
Managing Editor of VIEWS, a quarterly
magazine published by the QRCA.
SIS International Research
7 East 20th Street, 4R
New York, NY 10003
Phone: (212) 505-6805
Fax: (212) 505-2742
Contact: Ruth Stanat
11 East 22nd Street, 2nd floor
New York, NY 10010
Web: www.sisinternational.com
Established in 1984, SIS International Research
is a full service domestic and global market
research firm. At our New York Headquarters,
we have our own global call center with over
15 languages for global and domestic
quantitative surveys, along with state-of-the
art focus group facilities.
Our expertise lies in domestic and
international fieldwork and the strategic
analysis of the information. Our international
interviewers are experienced executive
interviewers with a core competency in B2B,
consumer and medical research interviewing.
Soluciones Qualitativas
Homero 1425-902
COL. POLANCO ZONE
Mexico City, Mexico 11510
Phone: +52-55-53-95-8838
Fax: +52-55-53-95-4516
Web: www.solucionesq.com.mx
[email protected]
Contact: Ellen Lerek, President
Full-service marketing research firm, providing
insightful marketing guidance and customized
research solutions to our Fortune 500 clients
since 1993.
Full ISO – 9001 certification of both Quali &
Quanti processes.
Only TRULY bicultural and bilingual research
service in Mexico with extensive experience
coordinating and conducting studies throughout
the greater Latino market - North, Central and
South America. Specialization in pharmaceutical,
high tech, consumer products, business-tobusiness. Qualitative division, ranked among
top ten in Mexico offers expertise moderation,
2 “state of the art” focus group facilities and
lounges for comfortable 15 person seating, “out
of box” techniques, observational research,
Perception Analyzer advertising testing. Qual/
Quant expertise in: Advertising testing, new
product launches, brand equity, segmentation,
brand architecture. CATI, CAPI, and webcasting.
Survey Sampling International
One Post Road
Fairfield, CT 06824
Phone: (203) 255-4200
Fax: (203) 254-0372
Web: www.surveysampling.com
Contact: Christopher DeAngelis, VP Sales
FOCUS.
Since 1977, SSI’s focus has remained
constant: superior sampling. By focusing solely
on the sampling component of the research
process, SSI embraces - and never competes
with - those in the research community.
SERVICE.
Our account teams provide sampling expertise,
honest price quotes, and realistic sampling
suggestions to truly partner with researchers,
standing shoulder-to-shoulder with you every
Marketing News
step of the way.
TRUST.
SSI offers the most trusted sampling
solutions in the industry because sampling is
our only focus. As a result, SSI’s retention rate
for its top clients has been at 100% for the past
two years. SSI partners with over 1,500
research agencies worldwide including 43 of
the top 50 U.S. research firms.
SSI GLOBAL CAPABILITIES.
SSI provides the most comprehensive
Internet and telephone sampling solutions in 40
countries. SSI’s proprietary Internet panels offer
access to over 9 million household members.
Online or telephone, business or consumer,
SSI is your trusted partner in sampling.
diverse socio-demographic segments.
Over the years, TSP has gained expertise is
such sectors as finance, energy/utilities,
healthcare/pharmaceuticals, legal services,
telecommunications, and IT/technology.
The TSP team includes multi-lingual
interviewers, field supervisors, data processing
staff and project managers who will help you
attain your research objectives. TSP recognizes
its responsibilities in providing the highest
quality research. We are committed to delivering
reliable data and prompt service through
personalized attention on all projects.
TNS
May 15, 2006
100 Park Avenue, 4th floor
New York, NY 10017
Phone: (212) 991-6000
Fax: (212) 661-0407
Web: www.tns-global.com
Contact: Ken Freeman, President and CEO,
TNS North America
Steve Aukers, Senior Vice President,
Sales Planning & Account Development
United Kingdom, France, Germany, Italy,
Spain, China, Hong Kong, Australia, Canada,
Mexico, Argentina, Brazil, Saudi Arabia,
Pakistan, India, South Africa.
TNS is one of the world’s leading market
information groups, providing market
measurement, analysis and insight through its
operating companies in 70 countries.
In the United States, TNS provides ➤➤➤
Synovate
222 S. Riverside Plaza
Chicago, IL 60606
Phone: (312) 526-4000
Fax: (312) 526-4099
Web: www.synovate.com
Contact: Jennifer Chhatlani, VP – Marketing
& Communications
Synovate is one of the world’s largest and truly
global market research companies, generating
consumer insights that drive competitive
marketing solutions for major brands around
the world. With 5,000 employees in 109 cities
across 51 countries, the Synovate network
provides clients with innovative research,
cohesive global support and a comprehensive
suite of leading research solutions to deliver
action-ready results that drive business success.
The Synovate name combines two key
themes of the company’s business strategy synergy and innovation. Our local knowledge
and understanding of the world’s diverse
markets means that regional or global
consistency is never at the expense of relevant
cultural differences. We work as a global team,
sharing knowledge and best practices, to bring
clients research driven by curiosity.
Clients range from Fortune 500 companies to
entrepreneurial start-ups and come from all
business sectors - from consumer packaged
goods to petrochemicals, media, government,
quick serve restaurants, technology, and more.
SERVICE.
T
Tele-Surveys Plus Inc. /
Télé-Sondages Plus Inc.
505 Rene-Levesque Blvd. West, 14th Floor
Montreal, Quebec H2Z 1Y7
Canada
Phone: (514) 392-4702 / 800-661-4702
Fax: (514) 392-4749
Web: www.tsp.ca
Contact: Marouchka Cidroff, President
Dianne Hong, Senior Project Manager
Canadian-owned and independently operated
from the heart of Montreal, TSP specializes in
quantitative interviewing covering the North
American, European and Asian-Pacific markets.
TSP offers the following data collection
services: CATI, web-based surveys, multi-mode,
recruiting, and in-depth interviews. Our call
center is equipped with the latest technology to
ensure quality and fast turnaround.
We have extensive experience in conducting
B2B studies with respondents from all levels of
management and professional environments.
Our B2C data collection experience is equally
widespread with target respondents from
When it comes to sample providers, research
firms around the world have many choices.
Let us show you why over 1,500 choose us.
surveysampling.com
39
Your trusted partner in sampling
40
Marketing News
May 15, 2006
full-service, primary and syndicated market
research as well as consumer panels.
Our broad range of services includes issue
specific practices, proven business solutions,
industry specialists and a full compliment of data
collection and consumer-access methodologies.
V
CAPI, CAWI) and PRONTO™ (our telephony
server andpredictive dialer). This combination
enables us to offer a global solution integrating
web software for all surveying modes, telephony
applications and reporting tools.
W
Vision Critical
Tragon Corporation
365 Convention Way
Redwood City, CA 94063-1402
Phone: 1-800-841-1177 / (650) 365-1833
Fax: (650) 365-3737
1400 E. Lake Cook Road, #105
Buffalo Grove, IL 60089-1865
Phone: 1-800-841-1177 / (847) 808-2080
Fax: (847) 808-0179
Web: www.tragon.com
Contact: Rabia Bhimla, Marketing & Sales
Manager
Worldwide market research for a world wide
market.
For over 30 years, Tragon has established itself
on a global scale as a leader in the design and
fielding of consumer products research. A
marketing research and consulting firm, Tragon
takes a unique, integrated approach that reveals
the ideal product profile. Tragon helps leading
companies from around the world stimulate
innovation, avoid trial and error, and leapfrog
competition. Tragon partners with clients from
a wide range of industries: food and beverage,
personal care, consumer electronics, packaging,
web, computer software and hardware, games,
apparel, sports equipment, housewares,
automotive and many more. Tragon maintains
an extensive fielding network, with locations
throughout North and South America, Europe,
Asia and Australia.
505 Burrard Street
Suite 2100, One Bentail Centre
Vancouver, BC V7X 1M6 Canada
Phone: (604) 647-1980
Fax: (604) 647-1005
Web: www.visioncritical.com
Contact: Jason Smith, SVP, Sales & Marketing
[email protected]
65 Queen St. West, Suite 405
Toronto, ON M5H 2M5 Canada
Phone: (416) 323-5778
Fax: 1-888-311-2554
We are the customer advisory panel experts.
Vision Critical delivers innovative tools and the
expertise to recruit, engage and learn more with
a proprietary panel. At a moments notice you
can investigate the attitudes, behavior and
opinions of existing or potential customers
using interactive surveys, discussion forums and
3D environments. See results instantly and track
responses over time to harvest deep insight.
React quicker to changes in the marketplace
and keep your finger on the pulse of today’s
consumer. A proprietary panel provides a
continuous dialogue with your market. Get the
data you need today instead of waiting once a
year to read a big fat binder.
VOXCO Corporation U.S.A
(a division of Groupe VOXCO Inc.)
U
Ukrainian Marketing Group
72, Chervonoarmiyska Street
Kiev 03150, Ukraine
Phone: 38-044-568-59-19
Fax: 38-044-568-59-23
Web: www.umg.ua
Contact: Arthur Gerasymov, Director
UMG is a national, independent, one of the
leading market research agencies in Ukraine with
research capabilities in all CIS countries. Founded
in 1994, UMG provides a full range of Ad-hoc
and Continuous market research services.
304 Park Avenue South, 11th Floor
New York, NY, 10010
Phone: 1-888-VOXCO-US (869-2687)
Fax: (586) 314-7181
Web: www.voxco.com
Contact: Mario Mrvica, CEO, Groupe
VOXCO inc.
Dean Wilson, Sales Manager, Voxco
Corporation U.S.A
With 30 years in business, 425 clients in 25
countries, VOXCO is an international publisher
of integrated survey software for multi-mode
data collection and reporting analysis for
feedback management (EFM). VOXCO’s main
product line includes: INTERVIEWER VIRTUAL
CALL CENTER™ (web-CATI, plus CAWI in mixedmode), VoxcoTab™ (Statistical tabulation package),
Voxco Command Center™ (centralized control
system for mixed-mode and multi-mode
surveying and data collection including CATI,
WAC Survey Inc.
60 Madison Ave
New York NY 10010
Phone: (212) 725-8840
Fax: (212) 213-9247
E-mail: [email protected] or
[email protected]
Web: www.wacresearch.com/wacsurvey.htm
Contact: Art Savitt, CEO
Jim Frisch, Ph.D., President
WAC Survey and Strategic Consulting, Inc.
(WACSSCI): TOTAL capability for conducting
your global full-scale, custom research studies
in ALL countries, INCLUDING Asia: China, Japan,
Korea, INDIA, Taiwan, Thailand, Indonesia,
Malaysia, Singapore, Viet Nam, Hong Kong, The
Philippines. Also, Europe, Russia, Australia, Latin
America, Africa and Canada. Let WAC Survey
design, conduct and manage your global
full-service, custom studies involving all study
components: translations, questionnaire design,
data collection, tabulations, quality control, market
opportunity analysis and excellent final reporting:
• Telephone interviewing (basic and IVR/1-800)
• ONLINE studies
• In-person interviewing, including:
• In-store interviewing
• In-hall interviewing
• In-office interviewing
• In-home interviewing
Total language (speaking/translation) capability
provided for all custom studies:
• Tracking (brand loyalty/retention,
satisfaction, brand, advertising)
• Strategic positioning, brand equity, brand
loyalty segmentation
• Advertising research effectiveness
• Concept testing/optimization using
conjoint/discrete choice
• Product/extended usage testing
• Price optimization/elasticity modeling
• Name, package, logo testing
• D-base segmentation and modeling
Early Adoption Studies and Modeling
• Focus groups, bulletin board sessions, oneon-one interviewing, ethnographic studies
• Consumer/B-2-B
• Considered among the finest research
technicians and analysts
• Full suite of multivariate analytic tools,
including conjoint and discrete choice analysis
Walker Information
Not a Cookie Cutter
R e s e a rch Company
We meet each product development challenge with a unique solution by
integrating our expertise in consumer behavior, sensory science,
product marketing, and statistics.
We have a custom solution for you too.
Call 800 -841-1177
visit w w w. t r a g o n . c o m
3939 Priority Way South Drive
Indianapolis, IN 46240o0972
Phone: (317) 843-3939
Fax: (317) 843-8887
Web: www.walkerinfo.com
Contact: Jane McCaslin, VP International
Services
AMRB L.L.C.
Deira Dubai, UAE
Phone: 9714-2215267
Centro Nacional de Consultoria Ltda.
Santa Fe de Bogota D.C., Colombia
Phone: +571.339.4888
Web: www.cnccol.com
CSM Australia (a division of Millward Brown)
Mosman, Australia
Phone: +61.2.9927.0100
Web: www.csmaustralia.com.au
BMRB Stakeholder Solutions
United Kingdom
Phone: +44.20.8566.5003
Web: www.bmrb.co.uk
CSA
Paris, France
Phone: (33) 1 44 94 40 00
Web: www.csaofr.com
Customer Satisfaction Management
and Measurement (CSMM)
(a division of IMRB)
New Delhi, India
Phone: +91.11.625.4523
Web: www.imrbint.com
EP Escritorio de Pesquisa
Sao Paulo, Brazil
Phone: +5511.3823.8600
Markinor (PTY) LTD
Ferndale Randburg, South Africa
Phone: +27.11.686.8400
Web: www.markinor.co.za
Quota Research, S.A.
Madrid, Spain
Phone: +34.91.389.57.99
Web: www.quotaresearch.com
Gelszus Marktforschung GmbH
Hamburg, Germany
Phone: 49.40.25158.100
Web: www.gelszus.de
SKA Division of Mediafax
Santuree, PR
Phone: 787.721.1101
Web: www.skaopr.com
MRB Hellas S.A.
Greece
Phone: 30.210.6971.000
Web: www.mrb.com
SMG/KRC PolandoMedia S.A.
Poland, Szech Republic, Hungary, Turkey
Phone: +48.22.54.54.00
E-mail: Pawel.Ciacck@
pl.millwardbrown.com
Web: www.smgkrc.pl
ICCOM Ldta.
Santiago, Chile
Phone: +56.2.472.0000
56.2.341.7766
Web: www.iccom.cl
Smartketing, S.A. de C.V.
Col Napoles, Mexico
Phone: 5255.5687.9091
E-mail: iresendiz@
smartketingoresearch.com
Web: [email protected]
The Walker Global Network is an international
partnership dedicated to providing the best
tools for measuring important business
relationships. The network uses proprietary
research tools developed by Walker Information,
a pioneer in customer satisfaction and loyalty
measurement. WGN clients around the world
are provided business solutions combining
sound research with practical applications
to better measure and manage relationships
with customers, employees, and other key
stakeholder relationships.
The Walker Global Network consists of more
than 20 prominent research companies serving
more than 75 countries.
With exceptional tools, this collection of
partners provides both local insights as well as
seamless global research capabilities.

International Marketing News

Transcription

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