Strenghtening Your Restaurant Franchise Portfolio with Captain D`s

Strengthening your Restaurant
Franchise Portfolio
…with Captain D’s
Steve Bielewicz
Strengthening
your Restaurant
Franchise
Senior
Director
Portfolio
of Franchise
Development
…with Captain D’s
SUCCESSFUL PAST, BRIGHT FUTURE
Rich, Storied History
Improved Menu Quality/Value
Enviable Unit Economics
46+ years of being one of the
leading seafood QSR chains in
the United States
Meals for the whole family with special
Kid’s Meals, $4.99 Full Meal Deals and
Grilled Meals
Highest AUV in seafood QSR
Strong Financial Performance
Management Team
5 YEARS IN A ROW!!
New management team implemented in
2011…driving exceptional performance
2015 marked our fifth consecutive year of
positive same store sales growth
$500M+
System-wide sales
THE #1 SEAFOOD FRANCHISE IN AMERICA*
Over 500
locations across
21 states
< 10 Units
10 – 25 Units
> 25 Units
Ownership
Share of Sales
Sales Channels
Close
11%
Carry Out
18%
53%
47%
Company
Owned
Franchised
Dine In
35%
Drive Thru
47%
Dinner
35%
Lunch
31%
Snack/Thru
23%
* Source: QSR Magazine
WIDESPREAD GROWTH OPPORTUNITIES
Incentives available in select markets for multi-unit development.
5
6
1
10 – 25 Units
> 25 Units
12
15 22
39
27
70
8
27
< 10 Units
10
18
2
1
20
69
97
27
7
27
WIDESPREAD RECOGNITION
Captain D’s Management has received widespread recognition for
Brand Transformation, Innovation and Results.
SUCCESS BY NUMBERS
We’re posting figures hard for any single or multi-unit owner to overlook.
5
#1
$1.4M
3+
2015 marked our fifth consecutive
year of positive same store sales
growth.
We’re the number one Seafood
Franchise in America ranked by
average unit volume.**
New locations averaging $1.4 million
in annual sales.*
We’ve broken our 45-year AUV
record in each of the last three
consecutive years.
* See end of presentation for details
** Source: QSR Magazine
WE ARE IN THIS TOGETHER!
Purchasing
and QA
Product
Innovation
Marketing
Franchisee
Training
Real Estate &
Construction
Operations
PURCHASING POWER
Experienced Procurement Department Manages All Aspects
of Seafood Supply Chain.
Distribution
Quality
Assurance
Vendor
Partnerships
Purchasing
Grilled Blackened Tilapia
Grilled Shrimp Skewer
Grilled Salmon Salad
Deluxe Seafood Platter
EXPANSIVE FULL MEAL MENU
Culinary Team Drives Ongoing Product Innovation
LOW PRICES, HIGH QUALITY
Our Full Meal Deals are a top-quality value proposition unmatched
by our peers in the restaurant industry!
100.0%
90.0%
80.0%
70.0%
60.0%
50.0%
40.0%
30.0%
20.0%
10.0%
0.0%
Chick-fil-A Captain D's
Seafood
Kitchen
Zaxby's
KFC
Arby's
Popeyes
Louisiana
Kitchen
Church's
Chicken
Wendy's
Burger King McDonald's
Source: Consumer Brand Metrics, Technomic
A HEALTHY RANKING
As Captain D’s grilled menu options increase, so does our healthy ranking among
our peers in the restaurant industry!
100.0%
90.0%
80.0%
70.0%
60.0%
50.0%
40.0%
30.0%
20.0%
10.0%
0.0%
Chick-fil-A Captain D's
Seafood
Kitchen
Zaxby's
Arby's
Wendy's
KFC
Burger King McDonald's
Church's
Chicken
Popeyes
Louisiana
Kitchen
Source: Consumer Brand Metrics, Technomic
ATTRACTING NEW, YOUNGER GUESTS
Started in the Past Year by Age
16%
6%
2%
18 – 24
35 – 49
50 – 64
2%
65+
PRODUCT INNOVATION’S
RIGOROUS TESTING
Over 600
concepts
200
50
taste tests
Feasibility
Tests
15
Market
Tests
6
Winning
Promotions
APPEAL OF LIMITED TIME OFFERS
100.0%
90.0%
80.0%
70.0%
60.0%
50.0%
40.0%
30.0%
20.0%
10.0%
0.0%
Captain D's
Seafood
Kitchen
Chick-fil-A
Popeyes
Louisiana
Kitchen
Zaxby's
Arby's
KFC
Church's
Chicken
Wendy's
Burger King
McDonald's
Source: Consumer Brand Metrics, Technomic
MARKETING SUPPORT
Broadcast
Out
of Home
Digital
Shared
Mail
POP
Local
57 CERTIFIED TRAINING
RESTAURANTS
Multi-Unit/
Owner Operator
1 General
Manager
4 Support
Management
4 weeks
hands-on
training in
CTR
Minimum
of 6 weeks
hands-on
training in
CTR
4 weeks
hands-on
training in
CTR
OPENING TRAINING SUPPORT
Manager of Training
FC
DT
Prep
Fish
Fryer
Backline
Fryer
Broiler
Wheels
1st YEAR SUPPORT
4 weeks
• DFO Visit
• PF3nC Audit
8 weeks
• MOT Visit
• PF3nC Audit
6 months
• DFO Visit
• Operations Standards Audit
1 year
• DFO Visit
• Operations Standards Audit
NEW DESIGN & PROTOTYPE
Vibrant, Coastal Design
Real Plateware and Silverware
New Menu Boards
84 Seats
2,804 SF
DEVELOPMENT PROCESS
Typically 9-12 months
Real Estate
Support
• Site
Identification
• Research
• LOI
Negotiating
Construction
Support
• 6 Site Visits
• Plan Review
• Monitor’s
Store Process
STORE OPEN
• Final Punch
list
• Turnover to
OPS/Training
CONVERSION OPPORTUNITIES
BEFORE
CONVERSION OPPORTUNITIES
AFTER
RESTAURANT RE-IMAGING
51% of System to reflect current design by 2017
MONROE, GA
ANDERSON, IN
PRE-AVERAGE SALES
PRE-AVERAGE SALES
$934K
$937K
POST-AVERAGE SALES
POST-AVERAGE SALES
$1.2 million
$1.4 million
FRANCHISE COST SUMMARY
NEW STORE AUV’s AVERAGING $1.4+ Million
Estimated Average Investment – $1.0 Million*
(excludes real estate)
Franchise Royalties - 4.5%
Advertising Fee - 1.1%
Non-TV & Co-Op Markets –2.0% min. for LSM
TV and Co-Op markets – 3% Broadcast + 1%
min. for LSM
*Item 7 ($771k - $1.1m)
“Everything Captain D’s has done has
elevated the brand to an appealing fastcasual restaurant concept, and I am thrilled
that this brand gives my company another
way to play in that crucial segment.”
TONY OPERATES 100+ LOCATIONS…
“I truly feel like I’ve gotten in on the ground
floor. What I see going on with Captain D’s
really excites me because I think they’re
going to have a lot more positive growth.
And the fact that I’m getting in early, there’s
a lot more area to develop.”
MIKE OPERATES 79 LOCATIONS…
NEXT STEPS
Submit Application and Financial Packet
Restaurant Observation Day in Nashville, TN
Submit Business Plan
Approval Committee
Candidate “Signing Day”
*As reported in Item 19 of our Franchise Disclosure Document dated May 1, 2015.
Please review our FDD Item 19 for further details. This is not an offer to sell a franchise. ©2015 Captain D’s, LLC.