readers - Frankie

reaching
344,000+
readers
each issue
(EMMA READERSHIP APR 15-MAR 16)
MEDIA KIT 2016
what is
frankie
all about?
Well, for starters, we’re
cool but approachable, fresh,
opinionated, sometimes
uncouth and always individual.
We’re a unique publication
that’s captured the hearts and
minds of a devoted audience,
niche in style with wide appeal.
we’re for
music,
fashion,
design,
art,
craft,
photography,
travel,
life and
laughs.
Twelve years on, frankie isn’t
just a bi-monthly magazine,
we’re a community of like-minded
folk, reaching out to our audience
wherever they go for inspiration
and good times: fashion
festivals, gigs, design events
and craft markets.
2 / FRANKIE MEDIA KIT
who does frankie speak to?
Our readers are the smartest, funniest, coolest women (and men!) in town. Their connection to frankie is just
like the one you have with your all-time favourite band: gushed about, savoured and shared with friends.
70% female
94%
have visited a
website after seeing
it in frankie*
$23
million
a week collectively
spent online by
our readers**
70%
of readers have
purchased something
after seeing it in frankie*
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3
/ FRANKIE
/ FRANKIE
MEDIA
MEDIA
KITKIT
•
$75K median income
•
20-35YO core demographic
89%
have been reading
frankie for more
than a year*
96%
consider themselves
to be creative in the
fields of art, craft,
music, writing,
photography or film*
89%
feel inspired
after reading
frankie
Source: *frankie reader survey 2015 ** Roy Morgan Audience Dollar Value metric 2014, $62 per reader each week
our ever-expanding
online community
78,607+
twitter
followers
Between issues, frankie readers can’t
get enough of our brand. They go online to
continue strengthening the bond, which is
why we can boast stats like these:
(and growing daily)
300,000+
average
monthly web
pageviews*
frankie.com.au
156,000+
instagram
followers
(and growing daily)
78,000+
average unique
monthly users*
frankie.com.au
347,209+
facebook fans
(and growing daily)
20,442+
pinterest
followers
55,275+
e-newsletter
subscribers
(and growing daily)
(and growing daily)
* Sourced from Google Analytics averaged over a six month period. ** Install base sourced from iTunes Connect July 2015
32,696+
ipad
install base**
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4
/ FRANKIE
/ FRANKIE
MEDIA
MEDIA
KITKIT
frankie’s
advertising
ethos
We pride ourselves on partnering
with like-minded brands and curating
a meaningful environment for readers.
Our commitment to a lower-than-average
advertising to editorial ratio and carefully
planned ad placement in each issue
ensures your brand will stand out. You get
all the cachet, without any of the clash.
“frankie and Converse
are two brands people strongly
identify with. Both the shoes and
the magazine are more than mere
products, they embody a lifestyle.
frankie connects with its readers
through relevant editorial and
advertising. By advertising Converse
“Just had to say thank you, not only for your
in frankie we know we’re talking
wonderful articles but the way you introduce
directly to a loyal, engaged and
us to new and unique businesses through your
relevant audience.”
advertisements…your magazine is the only
cameron lindley,
brand manager, converse
one I can appreciate on every single level.”
leigh, frankie reader
print options
RATES (EXCL. GST)
FULL PAGE
DOUBLE PAGE SPREAD HALF PAGE
INSIDE FRONT COVER
SPREAD
INSIDE BACK SPREAD
INSIDE BACK
FULL PAGE
OUTSIDE BACK COVER
$7,200
$14,400
$16,610
$16,335
$9,920
$11,150
$4,620
Premium first quarter positions incur an additional 20% loading
DIRECTORY RATES (EXCL. GST)
SHOP
DIRECTORY
(1/4 PAGE)
THEMED
DIRECTORY*
(1/6 PAGE)
$1,150
$950
*Directory themes change every issue & all brands
subject to editorial approval. Contact us for further details.
PRODUCTION SIZES AND SPECS
frankie.com.au/specs
print material queries?
contact: [email protected]
6 / FRANKIE MEDIA KIT
SCHEDULE
ISSUE #
COVER DATE
ON SALE
DATE
CANCELLATION
DEADLINE
BOOKING
DEADLINE
MATERIAL
DEADLINE
75
Jan/Feb 17
1st Dec 16
13th Oct 16
25th Oct 16
2nd Nov 16
76
Mar/Apr 17
6th Feb 17
1st Dec 16
8th Dec 16
16th Dec 16
77
May/Jun 17
3rd Apr 17
9th Feb 17
23rd Feb 17
1st Mar 17
78
Jul/Aug 17
5th Jun 17
13th Apr 17
27th Apr 17
3rd May 17
79
Sep/Oct 17
7th Aug 17
15th Jun 17
29th Jun 17
5th Jul 17
digital options
RATES (EXCL. GST)
frankie website
frankie.com.au
LEADERBOARD
728 X 90
TOP MED REC
300 X 250
BOTTOM MED REC
300 X 250
SMALL REC
150 X 125
$50 CPM
$60 CPM
$50 CPM
$1,000 per month
LEADERBOARD
Contact us for package details
TOP
MED-REC
frankie e-newsletter
(sent weekly)
TOP BANNER
550 X 68
BOTTOM REC
270 X 225
EXCLUSIVE (TOP
AND BOTTOM
BANNER)
$1,600
$1,400
$4,480
BOTTOM
MED-REC
Note – flash files and HTML ads are not supported on the e-newsletter.
FULL PAGE
frankie i-pad
static ad
$900
Note – Additional loading applies for video/animated
embedding. Category exclusivity applies. Available only
to those in the corresponding print edition.
PRODUCTION SIZES AND SPECS
frankie.com.au/specs
digital material queries?
contact: [email protected]
7 / FRANKIE MEDIA KIT
SMALL
REC
hands up
who wants to
advertise
with frankie?
national advertising manager
lane delany
m: 0410 300 849
email: [email protected]
account manager - victoria
alice johnson
m: 0424 218 955
email: [email protected]
advertising sales executive - directories
alison meredith
m: 0416 146 658
email: [email protected]
frankie.com.au
Australian
Fashion Magazine
of the Year 2012,
2013 + 2014!