TODAY’S R&B AND THE BEST OLD SCHOOL JAMS 2012 Media Kit

2012 Media Kit
TODAY’S R&B AND
THE BEST OLD SCHOOL JAMS
Personalities
Steve Harvey
Morning Show
6a – 10a
Frankie Darcell
3p – 7p
Tracey McCaskill
Oneil Stevens
10a – 3p
Keith Sweat
7p – 12m
Bios
Steve Harvey Morning Show
Steve Harvey
Morning Show
Throughout his television success, Harvey never lost sight of his true passion for stand-up comedy. The immediate success of the
Kings of Comedy tour led to the taping of one of the most successful comedy DVDs in history – “The Original Kings of Comedy” –
directed by Spike Lee. Currently Harvey hosts the nationally syndicated Steve Harvey Morning Show, which airs in over 60 markets
and has over 7 million listeners from 6-10 AM EST. The morning show has also allowed him to share relationship advice with his
listeners through the “Strawberry Letter” segment, where he responds to relationship questions. This segment’s popularity led to
a book deal with Harper Collins.
“Radio has been a passion for me since I was at least 12 years of age.” To help bring her dream to fruition, Tracey enrolled in the
Specs Howard School Of Broadcast Arts. In 2001, Tracey arrived at Mix 92.3 as an Afternoon Drive Traffic Reporter and on-air host.
She is now Mix’s NEWS Director. You can hear Tracey's news/weather and traffic updates during the STEVE HARVEY Morning Show
--each weekday. She is also host of “The Sunday Afternoon Weekend Mix” as well as "Community Calendar" and "Mix Health
Matters." Tracey values her role at Mix 92.3 and has been able to gain a tremendous amount of absolutely priceless experience.
Tracey McCaskill
Bios
A graduate of Inkster HS, Oneil began his career in radio broadcasting after attending the Specs Howard School Of Broadcast arts in
Southfield Michigan in 1981. His career has spanned over 28 years, 9 radio stations, eight “parent companies,” four departments,
and six major department positions including, Production Director, Promotions Director, Music Director, Assistant Program Director,
Program Director and On-Air Talent. Oneil was raised with a strong family base and spiritual background from which he derives his
strength and sense of focus.
Oneil Stevens
Frankie Darcell
A graduate of Morgan State University where she earned a bachelor of arts in telecommunications, Frankie has enjoyed over
a 22-year career as a radio broadcast professional. Over the years Frankie's talk show, "Talk Of The Town," has enjoyed
overwhelming popularity. From "Talk Of The Town" to her current projects, Frankie's ability to address issues head on with
integrity, honesty, and passion along with her no nonsense approach to serious subject matter, has made her popular with
young and mature fans alike, particularly women between the aged 18-54. Currently Frankie continues to do what she loves.
She is a midday radio personality on Mix 92.3 while writing to inspire the women of metro Detroit, as well as hosting her
television program, "Talk of the Town TV". Her influence ever growing in each case, Frankie Darcell continues to relate,
inform, and educate local listeners, readers, and viewers.
Keith Sweat is an American R&B/soul, singer-songwriter, record producer, radio personality and a major contributor to the
New jack swing era. Before becoming a recording artist, Sweat worked for the commodities market in the New York
Mercantile Exchange. Sweat founded the Keia Records label that would feature (R&B Groups) Silk & Kut Klose. Listen to the
"Sweat Hotel" hosted by R&B superstar Keith Sweat! Monday through Thursday 7pm-12 Midnight only on MIX 92.3!
Keith Sweat
What We Do
STEVE HARVEY MORNING SHOW
6:45am
7:30am
ONEIL STEVENS
12pm
Shirley’s Entertainment News
Brown Liquor Song
Lunch Time Music Cafe
7:10am
7:50am
1 pm
Pastors Horoscopes
7:20am
Eugene’s Birthdays
Tommy’s Tips
8:00 – 8:30am
Strawberry Letter
One Hit Wonder
What We Do
FRANKIE DARCELL
5:00 – 5:30pm
3:30pm
KEITH SWEAT
8pm
10pm
Traffic Jam Relief Mix
Mix Meditation
Apology Line
Maintenance Man
3pm
4:45pm
9pm
11pm
3 of a kind @ 3
Talk Of The Town
Flashback
Confessions Hour Instant Request
Annual Events
Sista Strut
‘Annual Walk for Cancer’
Friday Night Back Jam
at Lucky’s Southfield with Donafay
Black History Month -Saluting Local Unsung Hero Vignettes – February
Frankie’s Hometown Hugs – April 2011
Our Listener
Demographic
Information
Name, age, “picture”
Lisa, 44
Gender
Female
Race/ethnicity
Marital status/kids
Income level
Education
High school graduation year
Education level
Place of work
What does he/she spend money on
Where he/she lives
What They Buy
What car he/she drives
Where he/she shops
What brand he/she likes
Where does he/she like to spend free time
What They Do
Married 1-2 Children
$45,000
1982
High School Grad/Some College
Service/Sales industry
Clothing, Beauty Products, Entertainment
Detroit, Southfield
Ford
JC Penny, Target, Macys
Coach, Ashley Stewart
Movies, spending time with family, at Church
Favorite TV shows/magazines
Cop Shows, Dancing with the stars; Lifetime
Most visited website
Clickondetroit.com & National TV websites
Where does she listen to radio
Music/ Listening
Profile
Black
Other stations he/she listens to; type of music
Latest CD he/she bought or downloaded
Last concert he/she attended
Out side the home
WJLB, WDMK, WGPR Hip Hop, Gospel, & Jazz
Charlie Wilson, Kirk Franklin
Sade; Charlie Wilson,
Our Listener
WMXD currently serves
listeners in Wayne, Oakland,
Macomb, Livingston and
Washtenaw counties.