Toronto Media Kit Fa2013/Sp2014

Toronto
Media Kit
Fa2013/Sp2014
1
Contents
1.
2.
3.
4.
5.
About Metro Toronto
Content
Reach
Audience Profile
Solutions
2
Choose your
environment
Designed for busy
metropolitans.
Delivering news for
free at the right time,
the right place and in
the right format.
3
3
The Metro Story
Canada’s FREEMIUM
News Brand
Metro debuted in Canada in 2000 – we took on
Toronto first, and 14 years later we publish in the
8 most significant urban centres in the country.
We revolutionized the newspaper industry,
redefining the way news is delivered to an active,
well-educated and engaged audience of
influencers.
Metro is a FREEMIUM news and information brand.
And what does that mean?
FREEMIUM = Free + Premium
Unique compelling content delivered free to
metropolitans at the right time, the right place and in
the right format.
Premium advertising vehicle including premium
content, premium audience, premium advertising
solutions and premium engagement.
4
Metro is a FREEMIUM news and
information brand engaging
Metropolitans in print, online, and
on mobile and social platforms
Multiplatform
Print
1.2M
Desktop*
150K
Mobile*
Social
220K
483K
9K
59K
Followers
Members
7K
likes
Total Web*
Apps for iPhone, Android, Windows
8 and iPad and mobile site
370K
Market: Toronto CMA
SOURCE: NADbank Fall 2013/Spring 2014 (5-day cume) Net Reach Base: Adults 18+
Social Media: Hootsuite Analytics; October 2014
Desktop: Google Analytics; www.metronews.ca (3 month avg Aug-Oct 2014)
Mobile Web: Google Analytics; www.metronews.ca (3 month avg Aug-Oct 2014)
Mobile App: Flurry Analytics (3 month avg Aug-Oct 2014)
5
5
Metro Toronto is #2 in
weekly readership
Weekly Print Readership (000)
Toronto CMA, Adults 18+
Readership
Metro Toronto
1,173
Toronto Star
1,500
24 Hours
878
Toronto Sun
847
Globe
796
Post
396
Market: Toronto CMA.
Source: NADbank Fall 2013/Spring 2014, (5-Day Cume), Base: Adults 18+
66
Metro Toronto continues
to reach educated and
employed metropolitans
in the Toronto CMA!
Metro ranks
#2 in Toronto!
#1
64%
Adults
18-49
Reach of A18-34
University
Graduate+
% comp
#1
#1
Reach of Adults
18-49
Reach of Adults
18-34
44%
Uni
grads+
TORONTO DAILIES:
% comp
M-F
Star
Metro
24HRS
Sun
Nat. Post
Globe
59%
Adults
25-54
735,000
445,000
299,000
360,000
146,000
359,000
Weekly (5 day)
Star
1,500,000
Metro
1,173,000
24HRS
878,000
Sun
847,000
Nat. Post
396,000
Globe
796,000
445K + 59K = 478K
daily print
daily digital*
total
readers
unduplicated
readers
% comp
Market: Toronto CMA
Source: NADbank Fall2013/Spring2014. Readers 18-34: Metro 142,000, 24 hours 41,000, Sun 60,000, Star 97,000, Globe 83,000, National Post 39,000. Readers 18-49: Metro 286,000, 24 Hours 172,000, Sun 155,000, Star 237,000,
Globe 139,000, National Post 53,000. % composition 18-49: Metro 64%, 24 Horus 58%, Sun 43%, Star 32%, Globe 39%, National Post 36%. % composition University Grad+: Metro 44%, 24 Hours 45%, Sun 33%, Star 49%, Globe
68%, National Post 65%. % composition 25-54: Metro 59%, 24 Hours 65%, Sun 56%, Star 37%, Globe 42%, National Post 25%. Uni Grad+ and Age 18-34: Metro 64,000, Star 50,000, 24 hours 14,000, Sun 14,000, National Post
7
18,000, Globe 47,000, *daily digital = PDF/App/Website
40% of Metro Toronto daily readers do
not read any other Toronto newspaper
% Metro exclusive
445,000
Base: Adults 18+
Audience: Read Yesterday, Toronto CMA
Metro Total
421,000
Exclusive of Post
95%
Exclusive of Sun
398,000
89%
Exclusive of Globe
395,000
89%
362,000
Exclusive of Star
254,000
Exclusive of 24 Hrs
Exclusive of All 5
178,000
Exclusive
81%
57%
40%
Duplication
Market: Toronto CMA.
Source: NADbank Fall 2013/Spring 2014. Base: Adults 18+.
8
Audience
profile
Metropolitans
share similar
profiles in print
and online.
male/female
55/45
54/46
A25-54
59%
62%
A18-49
64%
64%
A18-34
32%
39%
24%
46%
HHI $100k+
Market: Toronto CMA.
Source: ComScore Demographic profile 3 month avg (Aug-Oct 2014) ; Canada Metronews sites (% Composition)
NADbank Falll 2013/Spring 2014. Base Adults 18+ Composition Readership = Read Yesterday
9
9
Experiential
and Sampling
Creative
Executions
Induce trial of your products
and drive engagement with
your brand rive traffic to your
stores.
High impact advertising: in print
and digital.
Custom
Content
Special features and custom
publishing solutions.
On all platforms.
10
Appendix:
Distribution
Metro Toronto
Readership and Circulation
City Population
Readership
Metro M-F
Circulation
Metro M-F
Toronto
4,825,000
•
Street level boxes – increased density in city core
•
Blanket distribution throughout Greater Toronto Area public transit stops and stations –
streetcar, buses, subway, LRT, GO Train.
•
Contract with TTC Gateway News Stands for exclusive distribution inside TTC subway stations
and contract with Metrolinx GO Gateway to place newspaper racks inside GO stations
•
Exclusive distribution contract with International News convenience stores
•
Daily distribution at Pearson International Airport via WestJet
•
260 Car dealership– daily copies in service bays and waiting areas; high concentration of street
boxes around dealerships in test regions, pending rollout across city
•
70 Hospitals – boxes outside, few gateway and a handful of hospital volunteers distributing to
staffs/ patients.
•
Daily copies at Tim Horton’s, Timothy’s and Canadian Tire
445,000
233,051
Metro
Toronto
total distribution channels
# of promoters
street boxes
1,574
transit
561
schools
131
office buildings
251
restaurants & retail
522
Market: Toronto CMA.
Source: NADbank Fall 2013/Spring 2014, CCAB audit report for the 3-month period ending December 2013
11
Appendix:
Sections
NEWS
Business
Voices
Daily and Weekly Sections
SCENE
Dish
LIFE
Food
Travel*
SPORTS
DRIVE*
(*Every Wednesday)
(*Every Thursday)
12