2010 Wholesale Source Book

Transcription

FALL & HOLIDAY
2010 WHOLESALE SOURCE BOOK
Discover Exciting
NEW
Seasonal Fragrances
Go Platinum With
Top-Selling Classics
Never miss a selling
opportunity with more
holiday gift AND
decorating options!
See more sales with
Designer Collection
display fixtures
Dear Valued Business Partner,
Thank you for your support of the Yankee Candle Company and brand over the past six months. We are having great success in
our gift business and we have strong momentum heading into the crucial 3rd and 4th quarters. Our organization will continue to
work very hard on your behalf to help you grow your store(s) overall business, not just in Yankee Candle products.
We are excited about the prospects of Yankee Candle as a profitable growth engine for your stores, especially with our A.I.M.
strategy. We’re seeing tremendous successes in the field by focusing our resources around three key areas:
M i ke
Name & Position:
Mike Thorne, President – Wholesale Division
Favorite Fragrance:
Vanilla Lime
Background:
“Be true to who you are.” Those words apply equally to
Mike Thorne and his vision of Yankee Candle. Not one for the
spotlight – he considers himself “a diet Coke and pizza guy”
– Mike joined Yankee Candle in 2006 and set out to build the
Wholesale organization from the outside in. Recognizing the
power of the Yankee Candle brand and the passion consumers,
customers and employees have for it, he had a solid foundation
on which to build. Mike identified the needs of our customers
and built the organization to deliver on those needs. Under
his leadership, we’ve invested key resources to support you,
including training your store employees, adding new visual
elements to your store, helping derive more profitable ways to
grow your business, and more. Going forward, Mike continues
to focus on making doing business with Yankee Candle more
rewarding, exciting, and, above all, more fun!
Mike, Maggie (his wife of 20 years), and their three beautiful
daughters currently reside in West Simsbury, CT. Mike enjoys
spending time with his family, vacationing in Maine, playing
tennis or basketball and dreaming up new ways to give
customers scentsational experiences with Yankee Candle.
Sales Tip:
Every person you meet is an opportunity
to have a customer for life!
• Assortment – right fragrances, right forms, right time of year
• In-Store Experience – how you create a great shopping experience for your customers
• Marketing – how you communicate/engage with your consumers to drive trial, awareness, and/or repeat purchase
Once you have executed this in order — (1) assortment, (2) in-store, and (3) marketing — you will see new growth and excitement
in your Yankee Candle business. Both consumers and employees will benefit greatly from a Re-Fresh of the three elements.
We will continue to work hard on your behalf and invest in products and programs that deliver on the above strategies, like our
incredible new fall fragrances and new tools such as our Marketing Toolbox which gives you instant access to our key images for
marketing Yankee Candle (see back cover). We have also developed an electronic version of the Source Book for you. Loaded with
new tools and information, it is a convenient alternative to the hard copy.
Finally, we truly believe that people are the difference in any company. We take a great deal of pride in our staff and their dedication
to excellence in customer service. We will continue to highlight our internal people, along with customer comments, so that you
can put names with the faces that have helped make us America’s Best Loved Candle™ and a trusted partner in your success.
Sincerely,
Mike Thorne
President – Wholesale Division
P.S. – Be sure to check us out at the Atlanta Gift Mart! July 14 – 21, 2010 (Room #1306)
America’s Best
Loved Candle™
Yankee Candle has a deep, uniquely
personal relationship with consumers.
They trust us to make each day a little brighter
and more enjoyable with their favorite fragrance.
For more than 40 years, it’s a responsibility we’ve taken
TABLE OF CONTENTS:
5 to Drive
2
Everyday Platinum Fragrances
4
FALL 2010:
Welcome New Fall Favorites
6
8
Complete Your Fall Presentation
10
New Fall Home Fragrance
12
New Fall Fragrances To Go
14
Fall In-Store Displays & Promotions
16
HOLIDAY 2010:
22
Welcome New Holiday Favorites
24
seriously, because we share their passion for fragrance.™
Holiday Classics
26
That’s why we make our candles here in America with
Complete Your Holiday Presentation
28
the finest ingredients from around the world, including
New Holiday Home Fragrance
30
New Holiday Fragrances To Go
32
Holiday In-Store Displays & Promotions
34
natural fragrance extracts to assure that each one delivers
the long-lasting, true-to-life fragrance experience
consumers expect.
THE BACK OFFICE:
40
Product Benefits & Technical Information 42
A to Z Fragrance Listing
44
Designer Collection Hutches & Fixtures
46
Designer Collection Hutch Planograms
48
a way to make a house feel like home, Yankee Candle
Contemporary Hutch Planograms
52
has earned a special place in the hearts of consumers as
Fixtures & Merchandising Tools
56
Candle Forms
58
America’s Best Loved Candle.™
Coupon Redemption Policy
59
As a favorite gift, a cherished tradition or simply
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5to
DRIVE
Maximize sales with these
essential fragrance products!
Yankee Candle customers love fragrance so
much they want to surround themselves with
it wherever they are — at home or on the go.
Give them what they want with these five key
product forms and significantly increase your
sales opportunities.
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2
Candles
Signature Reed Diffusers
Largest selection of fragrances
Unique decorative appeal
• True-to-life, long-lasting fragrance
from beginning to end
• Number one ranked premium
scented candle
• High quality; American-made
• True-to-life, concentrated fragrance
• Natural reeds
• Continuous home fragrance
• Decorative, giftable design
• Refill kits available
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4
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Electric Home Fragrance
Concentrated Room Sprays
Car/Small Space Fragrance
Adjustable, continuous fragrance
Instant fragrance that lasts for hours
Fragrance that goes everywhere
• Provides continuous true-to-life Yankee®
fragrance for up to 40 days
• Flameless
• Compact décor design available in a wide
variety of fragrances
• Odor-eliminating
• Great Yankee® fragrance on the go
• Instant burst of concentrated Yankee®
• Odor eliminating (Car Gels)
fragrance with up to 300 sprays per can
• Perfect for use in bathrooms, kitchens,
entry ways — everywhere!
• Odor neutralizing (On-the-Go™ Travel Spray)
• Available in a variety of entry-level
price points
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“
I stock all the Platinum Fragrances
in my hutch lineup, they are
my Best Sellers!
4
“
Steve Longo, Card Hall – Wethersfield, CT
EVERYDAY Platinum
Fragrances
Best sellers that are
at the core of success
Proven top-selling fragrances
that are always in high demand
year-round, these Platinum
Fragrances should be at the
core of every selection. They
are also the fragrances that
help define the Yankee Candle®
brand in the minds of consumers.
• Beach Walk®
• Black Cherry
• Buttercream®
• Clean Cotton®
• Garden Sweet Pea
• Home Sweet Home®
• Lemon Lavender
• Lilac Blossoms
• MacIntosh
• Midnight Jasmine
• MidSummer’s Night®
• Sage & Citrus
• Sun & Sand™
• Vanilla Cupcake
• Vanilla Lime
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Yankee Candle in the fall …
a bounty of opportunities
With the celebration of the harvest and the arrival of cooler weather, most
consumers focus on turning their homes into a welcoming fall retreat.
Yankee Candle offers you boundless opportunities
for taking advantage of this seasonal trend.
Inspired by autumn’s bounty and rich traditions, we offer cozy, inviting fragrances
of delicious autumn fruits and warm spices that your customers will savor.
Plus, our candles, home fragrancing products and accessories all reflect the
beautiful, deep autumn tones of nature’s palette to complete the perfect fall mood.
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FALL 2010
FALL 2010
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8
WELCOME FIVE
NEW FALL FAVORITES
New seasonal fragrances filled with the
sweet richness and spicy warmth that
celebrate nature’s bounty.
Spiced Orange
This bright, cheery blend of sunny citrus and snappy
ginger is the perfect autumn warmer.
Creamy Caramel
Melts in your mouth … all the sugary, gooey
lusciousness of buttery rich vanilla caramel.
Apple Cider
A welcoming aroma of hot cider spiced with
cinnamon, cloves and nutmeg.
Mountain Lodge™
A luxurious retreat in front of a cozy hearth, warm
with the aroma of cedarwood and sage.
Cranberry Orange
Fresh-baked muffins with tart cranberries, sweet
orange zest and spicy cloves.
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Cornucopia Crackle Accessory Collection above
While Supplies Last! This exclusive crackle glass
collection complements virtually all of our fall
fragrances in shimmering style.
Autumn Swirl® Candles above right
Two authentic Yankee® scents paired for a fresh,
fun twist on seasonal fragrance and color.
• Cozy Cabin™
Autumn Leaves™
+ Mountain Lodge™
• Harvest Festival™
Harvest®
+ Fall Festival
New! Gift Channel Exclusives* right
Apple Pie
A sweet slice of Americana … warm cinnamonspiced apple filling with a flaky crust.
Cinnamon Roll
So hard to resist … the deliciously perfect blend
of creamy rich frosting and spicy cinnamon.
Maple Pancakes
Like sunshine on a country morning, our buttery
sweet maple aroma warms the heart and soul.
* Available for wholesale distribution through independent
gift retailers only. Fragrances may be made available in
Yankee Candle retail store locations.
Autumn Wheat Display Prop inset left
Create extra impact with your fall displays! ‘Wheat
Bundle’ prop is available for purchase while
supplies last.
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Complete Your
Fall Presentation
Never miss a good selling opportunity!
Complete your fall presentation by
including these key products in your
assortment and cash in on consumer
demand with more sales.
Seasonal Platinum Fragrances
These classic seasonal fragrances are always
in high demand, year after year. Place these
fragrances in your hutch, and also consider a
secondary outposted placement near the front
of your store.
Spiced Pumpkin
Pumpkins baked in simmering spices of clove,
nutmeg, and cinnamon, and sweetened
with brown sugar.
Autumn Wreath™
There’s a cheerful fall welcome in the spicy
warmth of autumn leaves and cinnamon apples.
Autumn Leaves™
A vibrant medley of birch and maple leaves with
pomegranate, juniper berry, and orange blossom.
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• Continuous fragrance
• Adjustable intensity
New for Fall:
• Apple Cider
• Be Thankful
• Cranberry Orange
• Farmer’s Market™
• County Fair 2-Pack Refill
(Autumn Leaves™ + MacIntosh Spice)
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Base Units and Refills
• Instant burst of long-lasting Yankee® fragrance
• Contains odor-eliminating agents
New for Fall:
• Apple Cider
• Be Thankful
Also available in pre-packed 24ct display
units (Fresh Cut Roses, Sage & Citrus,
Clean Cotton,® MacIntosh).
While Supplies Last!
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Please refer to the order form for a complete list of available fragrances.
Signature Potpourri
• Conveniently packaged for easy gift giving
• Makes a perfect centerpiece
Great Fragrances for Fall:
• Autumn Wreath™
• Sage & Citrus
• Spiced Pumpkin
New FALL
Home Fragrancing
for Every Room
Give your customers what they want –
new opportunities to enjoy their favorite
seasonal fragrances in every room.
Signature Reed Diffusers and Refills
• Provide true-to-life Yankee® fragrance
•D
ecorative, giftable design,
suitable for any décor
New for Fall:
• Apple Cider
• Be Thankful™
• Autumn Wreath™ (refill)
• Spiced Pumpkin (refill)
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Flavored Lip Balm
• Flavors inspired by America’s Best Loved Candle™
• Nourishes and moisturizes lips
• SPF 15
New for Fall:
• Café au Lait
• Pomegranate Fruit
• Root Beer Float
• Spiced Pumpkin
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On the Go™ Travel Spray
• Use anywhere to neutralize unpleasant odors – use in
the car, take it camping, refresh lockers and more
• Authentic, true-to-life Yankee® fragrance
New for Fall:
• Autumn Wreath™
NEW! Moisturizing Hand Sanitizer
• Anti-bacterial — kills 99.9% of common
germs and bacteria
• Great Yankee® fragrance
Now Available in These Great Fragrances:
• Clean Cotton®
• Coconut Bay™
• Honeydew Melon
• Mandarin Cranberry
• Pineapple Cilantro
• Spiced Pumpkin
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New FALL
Fragrances To Go
Take advantage of the possibilities …
your customers want to enjoy
their favorite seasonal fragrances
wherever they go.
Car Jar® Air Fresheners
• Great Yankee® fragrance on-the-go
• Economical
Car Gel Air Fresheners
• Great for cars and small spaces at home
New for Fall:
• Apple Cider
• Mountain Lake®
• Mountain Lodge™
• Mountain Pine
• Mountain Vacation Variety Pack
(Mountain Lake,® Mountain Lodge,
Mountain Pine)
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Favorite Fragrance:
Sage & Citrus
Background:
“It’s always a pleasure meeting
and working with my customers!”
Mark is the perfect example of
doing what you love and loving
what you do. A seasoned pro with
25+ years of sales experience,
he understands the importance
of creating real value for his
customers and makes sure they’re
equipped with everything they need
for success. So it’s no surprise his
sincerity and commitment have
earned him the trust of customers
and fellow employees alike.
Sales Tip:
Everyone today talks about price,
but good Customer Service builds
repeat business and profits!
If you sell a quality product, like
Yankee Candle, and offer excellent
Customer Service you will win!
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July 2010
August 2010
Name & Position:
Mark Bailey,
Direct Sales & Service Consultant
September 2010
Ma rk
Images and signage available at wholesale.yankeecandle.com.
Fall FOM & BOGO50!
Our monthly Fragrance of the Month
(FOM) or Buy One, Get One 50% Off
(BOGO50) programs will increase store
traffic and sales, boost repeat business
and help you become a Yankee Candle
destination location.
Fragrance of the Month (FOM)
How It Works: Every month, promote the three
suggested FOM fragrances through an outposted,
front-of-store display.
Dealer Incentive: 15% Off all participating candle
product forms (large, medium and small classic jars;
large, medium and regular tumblers) in the three
FOM fragrances.*
Consumer Promotion: 25% Off the selected
Fragrances of the Month!
Buy One, Get One 50% Off (BOGO50)
How It Works: Every month, promote three
suggested BOGO50 fragrances through an
outposted front-of-store display.
product forms (large, medium and small classic
jars; large, medium and regular tumblers) in the
three BOGO50 fragrances.*
Consumer Promotion: Buy One, Get One 50% Off
any of that month’s selected fragrances!
* offer not to be combined with any other discount
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Program Overview:
“New!” shelf liners will grab
attention in your hutches,
and these 4" x 6" signs
communicate the FREE
Samplers® votive trial.
• 5% discount on new fall fragrances
• 1 FREE case of Samplers® votives (per new
fragrance ordered, maximum of 5 cases*) to offer
your customers as a free trial offer
• 25 “New!” shelf liners to call out fragrances
in your hutches
• Signs for your outpost display
TRY ONE
• Acrylic sign holder
FREE!
• “New!” jar hang tags which will call out your new
fragrances (pre-applied on large classic jars or
loose in pre-packed 6-packs, while supplies last)
Votives
New Fragrancele sup
plies last)
(for a limited time; whi
*option to buy additional votives @ $.50 each
** o
ffer not to be combined with any other discount
New!
New!
Consumers love to see what’s new, and our
“New!” jar hang tags let them know right away.
Plus, our autumn “Wheat Bundle” prop
finishes off your outpost display beautifully and
is available for purchase while supplies last!
8.5" x 11" sign is included for your display.
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Fall New
Fragrance Program
Consumers are always looking for
newness. Set yourself up for success by
bringing in our top new fall fragrances.
But order soon since for a limited time,
you’ll receive a discount and in-store
collateral support!
Order Window:
6/14/10 – 7/23/10
Ship Window:
6/23/10 – 7/30/10
In-Store Dates:
7/15/10 – 9/14/10
Minimum Order:
$500
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Halloween
Presentation
Halloween is the second biggest
decorating holiday of the year. Our 2010
Halloween Program will be the life of the
party … the Ultimate After [Life] Party!
Display features include a coordinated
mix of candles (with ‘simulated motion’
labels) and Ultimate After [Life] Party
accessories. The Halloween tabletop
“tombstone” display and haunted tree
prop add interest and complete the story.
Set up this display in a high traffic area
and you will enjoy “spooktacular” sales.
(Halloween products were included in a
pre-book program and are not currently
available to order.)
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14.99 Medium
2-Wick Tumblers
$
Increase trial and drive sales by offering
our 2-wick tumbler candles at a true
value! Available in over 40 fragrances and
offering a clean, versatile design including
a brushed metal lid.
Dealer Incentive:
32% discount off the purchase of 2-wick tumblers
(full margin protection; $300 minimum order); instore
signage provided.*
Consumer Promotion:
Purchase any medium 2-wick tumbler for $14.99.
(Regular SRP of $21.99 each – a 32% savings!)
Order Window:
6/1/10 – 6/18/10
Ship Window:
6/8/10 – 6/22/10
In-Store Dates:
7/1/10 – 8/15/10
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Yankee Candle during the holidays …
everyone’s favorite tradition
Decorating. Gift-giving. During Christmas, everyone has their favorite traditions.
And that includes celebrating the season with festive Yankee Candle® fragrances.
From fresh-baked treats to snow-covered evergreens, our candles
and home fragrances bring the season to life in aromas and colors
that connect us with fond holiday memories.
In fact, for many people, it’s just not Christmas until
they light their favorite Yankee® candle.
Make sure you’re part of your customers’ Christmas traditions
by offering them the full selection of festive Yankee Candle®
fragrances and candle accessories they want this season.
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HOLIDAY 2010
HOLIDAY 2010
23
“
New Fragrances definitely sell! My customers
are always looking for “What’s New”…they come
in expecting to see new fragrances seasonally…
24
“
Kathy Bernhardt – Buyer, Colonie Cards & Gifts – Albany NY
CELEBRATE THREE NEW
CHRISTMAS FAVORITES
Seasonal fragrances filled with fresh
evergreens and crisp winter air recall the
joys of favorite holiday traditions.
Holiday Garland
The season comes to life in this lush holiday aroma
of fresh-cut pine boughs and zesty cranberries.
Winter Wonderland
So real you can almost hear sleigh bells … the tingle
of a frosty breeze blowing through icy pines.
Christmas Tree
Like going out in the snow to find that special tree
… fresh, familiar pine with crisp eucalyptus.
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Holiday Swirl® Candles below
These jar candles pair two authentic Yankee®
scents for a fresh, fun twist on seasonal
fragrance and color.
•H
appy Holidays™
Balsam & Cedar + Sparkling Cinnamon
• Mrs. Claus’ Cookies™
Christmas Cookie™ + Christmas Eve®
• Peppermint Swirls™
Cranberry Peppermint + Jack Frost®
More Popular Holiday SCENTs above
Red Apple Wreath
Give customers what they want — these popular
festive fragrances fill an important role in your
assortment.
A happy holiday homecoming with the festive aroma of
sweet apples, cinnamon, walnuts and maple.
Christmas at the Beach™
Christmas Cupcake
It’s a tropical holiday escape with this bright, festive
blend of pineapple, coconut and cilantro.
Mistletoe™
The woody scents of mistletoe, berries, pine boughs,
and holly create this holiday tradition.
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An irresistible treat … rich, moist vanilla cupcake
covered with sweet, buttery holiday icing.
Holiday Classics …
It just wouldn’t
be Christmas
without them!
Christmas, more than any other season,
is full of enduring traditions, including
classic seasonal fragrances that never go
out of style. Add these fragrances to your
mix and wrap up more sales.
Seasonal Platinum Fragrances
These classic festive fragrances are always in high
demand, year after year.
Balsam & Cedar
Balsam, aromatic cedar wood, and juniper berry
blend together in a fresh forest scent.
Christmas Cookie™
Buttery rich, vanilla scented, holiday sugar cookies.
Sparkling Cinnamon
Holiday glow … the spicy warmth of real imported
stick cinnamon with a hint of cloves.
Sparkling Snow™
The crisp, naturally fresh scent of gleaming, snowcovered pines.
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A
B
C
D
Complete
Your Holiday
Presentation
A. Holly Birds
Accessory Collection
Cardinal rule … these birds bring Christmas
charm home to roost. Decorating is definitely
for the birds with theses exclusive, hand
painted candle accessories.
B. N ordic Snowmen
Everybody loves snowmen … country charm
to melt anyone’s heart. These exclusive hand
painted, ceramic candle accessories and
coordinating snowmen Illuma-Lid® jar topper
warm any room with a whimsical touch.
C. Winter Forest Crackle
Irresistible … the picturesque beauty of a
snowy wonderland. Our exclusive hand
painted and etched crackle glass accessories
accent any room with winter charm.
D. Balsam & Cedar Crackle
Always popular crackle glass …
shimmering greenery will make sales sparkle.
These exclusive, hand painted glass candle
accessories bring the season home in style.
Hurry, while supplies last!
Deck the halls for extra sales!
Catch customers in the buying mood
by outposting these hot seasonal
decorative candle accessories and
gift sets in high traffic areas.
Twelve Days of Christmas
Samplers® Votive Candles Book Gift Set
A holiday success story … a novel gift idea that’s
sure to be a best seller! Book style package features
12 Samplers® votive candles in assorted scents,
plus an engaging story that suggests how to
celebrate each of the 12 days with a different scent.
Snowman Tea Light Luminary Gift Set
Sure to light up Christmas sales! Boxed in clear
plastic with a handle for easy customer viewing and
selecting, this set features a popular Snowman tea
light luminary (tea light is hidden from view when lit)
with four Sparkling Cinnamon tea lights.
3 Small Classic Jar Candle Gift Set
Great Yankee® scents conveniently boxed for the
ideal Christmas gift! Tear away FREE JAR tag draws
attention without affecting giftability. Set features
three assorted small classic jar candles (Christmas
Wreath,® Christmas Cookie,™ Sparkling Cinnamon).
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Base Units and Refills
• Continuous fragrance
• Adjustable intensity
New for Holiday:
• Christmas Tree
• Mountain Pine
Signature Potpourri
• Conveniently packaged for easy gift giving
• Makes a perfect centerpiece
Great Fragrances for Holiday:
• Balsam & Cedar
• Christmas Cookie™
• Sparkling Cinnamon
AND COMING SOON, New Novelty
electric home fragrance base units!
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• Fun and festive styles brighten any room
• Great as stocking stuffers or for
fragrant decorating
• Call for details!
• Instant burst of long-lasting Yankee® fragrance
• Contains odor-eliminating agents
New for Holiday:
• Christmas Tree
• Mountain Pine
New Holiday
Home Fragrancing
for Every Room
Give your customers what they want –
new opportunities to make every room
feel like Christmas with their favorite
festive fragrances.
Signature Reed Diffusers and Refills
• Provide true-to-life Yankee® fragrance
•D
ecorative, giftable design,
suitable for any décor
New for Holiday:
• Christmas Tree
• Balsam & Cedar (refill)
• Christmas Cookie™ (refill)
• Sparkling Cinnamon (refill)
• Sparkling Snow™ (refill)
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• Great Yankee® fragrance on-the-go
• Economical
Car Gel Air Fresheners
•G
reat for cars and small spaces at home
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Car Jar® Air Fresheners
On the Go™ Travel Spray
• Use anywhere to neutralize unpleasant odors – use in
the car, take it camping, refresh lockers and more
• Authentic, true-to-life Yankee® fragrance
New for Holiday:
• Balsam & Cedar
New for Holiday:
• Christmas Tree
• North Pole™
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Flavored Lip Balm
• Flavors inspired by America’s Best Loved Candle™
• Nourishes and moisturizes lips
• SPF 15
New for Holiday:
• Christmas Cookie™
New Holiday
Fragrances To Go
Take advantage of the possibilities …
your customers want to enjoy a little
holiday atmosphere wherever they go.
Plus, they make great stocking stuffers!
NEW! Moisturizing Hand Sanitizer
• Anti-bacterial — kills 99.9% of common
germs and bacteria
• Great Yankee® fragrance
“
“I love the availability of
the new hand sanitizer in
Yankee® fragrances.We carry
these at the register because
they make a great add on.
Customers love the price
and the convenience.They fit
in their bags and are great
for the on-the-go need.”
New for Holiday:
• Sparkling Snow™
“
Lindsay Nelson – Rod’s Hallmark – Manhattan, KS
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Favorite Fragrance:
Pineapple Cilantro
Background:
“I derive a great deal of joy
from building and nurturing
relationships with my customers!”
In addition to her career as a
professional actress and musician,
Ferne is an experienced, dedicated
sales professional who understands
the value of delivering outstanding
service. She’s a trusted voice,
whether helping stores set up new
hutches or finding solutions to her
customers’ biggest challenges.
Sales Tip:
Warmly greet every person who
comes into your store. Let them
know about current promotions.
Be enthusiastic and knowledgeable
about the products you’re selling.
Your excitement helps create an
extraordinary in-store experience,
and that often translates into sales.
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October 2010
November 2010
Name & Position:
Ferne Bork,
Key Account Representative
December 2010
Fe r n e
holiday
BOGO50 & FOM!
Our monthly Fragrance of the Month
(FOM) or Buy One, Get One 50% Off
(BOGO50) programs will increase store
traffic and sales, boost repeat business
and help you become a Yankee Candle
destination location.
Buy One, Get One 50% Off (BOGO50)
How It Works: Every month, promote three
suggested BOGO50 fragrances through an
outposted front-of-store display.
product forms (large, medium and small classic
jars; large, medium and regular tumblers) in the
three BOGO50 fragrances.*
Consumer Promotion: Buy One, Get One 50% Off
any of that month’s selected fragrances!
Fragrance of the Month (FOM)
How It Works: Every month, promote the three
suggested FOM fragrances through an outposted,
front-of-store display.
product forms (large, medium and small classic jars;
large, medium and regular tumblers) in the three
FOM fragrances.*
Consumer Promotion: 25% Off the selected
Fragrances of the Month!
35
De s i re
e
“
“Purchase our snowman and Christmas tree props to complete
your presentation, create visual interest and boost sales.
Customers won’t be able to resist the fun and festive presentation!”
“
Ken Rooney, Visual Merchandising Manager – Yankee Candle Wholesale
Name & Position:
Desiree Ducharme,
Key Account Representative
Favorite Fragrance:
Vanilla Cupcake
Background:
In her 15-years with the company,
Desiree’s worked as a Retail Sales
Associate and Wholesale Direct
Sales Consultant before being
promoted to her current position.
She gladly shares the knowledge
she’s gained over the years with
her customers. And what’s the
key to her success? “I’ve always
loved Yankee® candles, plus I work
with great people – my customers
and my team!”
Sales Tip:
Suggestive selling is smart selling!
Recommend appropriate add-ons
with every candle purchase, such
as complementary accessories and
new fragrance forms. You’ll add
value for your customers and boost
your average transaction amounts.
Snowman & Christmas Tree Display Props
Create extra impact with your holiday displays! Snowman and
Christmas tree props are available for purchase while supplies last.
Visit wholesale.yankeecandle.com to download display planograms.
36
Holiday
Preview Program
%
1Dis0count!
Create some early
seasonal excitement in
your candle department
The Holiday Preview display will give you
a great head start by promoting festive
holiday fragrances earlier (compared to
typical holiday floor sets). Plus this offer is
good on any fragrance. It may be a good
time to look at your overall assortment
and fill any gaps you have in your
platinum fragrance offering!
Dealer Incentive:
10% discount on full candle case packs in five forms
(Large & Medium Classic Jars, Large & Medium
2-Wick Tumblers and Regular Tumblers).* $500
minimum order; instore signage provided.
Order Window:
8/23/10 – 9/15/10
Ship Window:
9/7/10 – 9/18/10
In-Store Dates:
10/1/10 – 10/31/10
* Offer not to be combined with any other discount
37
Cash Wrap
STOCKING STUFFER
Presentation
Perfect add-on gifts for your customers
translate into increased sales for you.
Our newest small space products
including Lip Balm, Hand Sanitizer and
On the Go™ travel spray are too cute
to resist. Display them together near
your register and remind your staff to
suggestively sell at checkout!
Images and signage available at
wholesale.yankeecandle.com.
38
Candle Accessory
& Gift Set
Presentation
Bring your candle display
to life and grow your sales
Cross merchandise an assortment of
popular candle fragrances and forms
with accessories and gift sets.
Integrating these items into your
display will add interest and appeal.
In many cases, it will also help your
customers make a more immediate
connection between a particular
accessory item and its intended use!
Don’t forget to build in a prop to pull
the entire presentation together.
Ask your Direct Sales Consultant
for a planogram and for tips on
building an eye-catching display!
We now have an expanded offering
of open stock gift sets, accessories and
props to choose from (see page 28).
39
“The Back Office”
Yankee Candle® Reference Materials
This section of your Source Book contains
valuable information at your fingertips, including:
• Complete Listing of Available Fragrances
• Product Benefits and Technical Information
• Hutch Planograms
• Complete Listing of Available Fixtures, and more!
40
The BACK OFFICE
the back office
41
Product Style
Classic
Jar Candles
Large, Medium,
and Small
Tumbler
Candles
Large 2-Wick,
Medium
2-Wick
and Regular
Samplers®
Votive Candles
Tarts®
Wax Potpourri
Product Benefits/Talking Points
Technical Information
•
•
•
•
•
•
True-to-life, long-lasting fragrances from beginning to end
Available in 3 sizes: Large, Medium, and Small
Available in the largest selection of fragrances
Number one ranked premium scented candle
American-made quality
Burns completely
•
•
•
•
•
•
•
Contemporary décor-friendly design, including brushed medal lid
Available in 3 sizes: Large 2-wick, Medium 2-wick, and Regular
2-wick flames create special ambiance
Burns completely
•
•
•
•
•
•
Great trial size product to help promote sales of larger forms
It’s worth buying several so you can sample a variety of fragrances
Great for decorating with our collection of accessories
•
•
•
•
•
•
Fastest way to fill the whole room with fragrance
It’s worth buying several so you can sample a variety of fragrances
Check out our collection of wax potpourri warmers and accessories
Don’t forget to purchase unscented tea lights
Create your own custom scents by mixing different fragranced Tarts®
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
Scented
Tea Light Candles
•
•
•
•
Provide ambiance and atmosphere
Tea lights will dramatically enhance the atmosphere of any room
Great addition to a gift basket with appropriate accessory piece
Check out our collection of tea light holders and accessories
•
Signature
Reed Diffusers
•
•
•
•
•
Provide true-to-life, long lasting Yankee® fragrance
NEW decorative, giftable design, suitable for any décor
Great for office or home
Can be used as a centerpiece while providing excellent fragrance
Coordinate with Signature Potpourri for strong impulse displays
•
•
•
•
•
Signature
Reeds and
Refill Kits
42
•
•
•
Made with the finest ingredients, including pure, natural
fragrance extracts
Fragranced all the way through
Each wick is hand-straightened to ensure that it is centered for
optimal burn
Burn times: L
arge = 110 – 150 hours
Medium = 65 – 90 hours
Small = 25 – 40 hours
fragrance extracts
Fragranced all the way through
Each wick is hand-straightened to ensure that it is centered for
optimal burn
Burn times: L
arge 2-Wick = up to 85 hours
Medium 2-Wick = 40 – 50 hours
Regular = 35 – 45 hours
fragrance extracts
Fragranced throughout; not just dipped or coated in
fragranced wax
Pack size: 18 pieces
Individually wrapped
Burn time: up to 15 hours
fragrance extracts
Individually wrapped
Recommended for use with Yankee Candle® unscented tea
light candles in wax potpourri warmers
Burn time: Approximately 8 hours
fragrance extracts
Self-extinguishing
Burn time: 4 – 6 hours
Concentrated scented oil
Natural reeds
No alcohol content
Flameless
Pack sizes: R
eed Diffusers, 6 pieces
Reed Refills, 4 pieces
Product Style
Product Benefits/Talking Points
Technical Information
•
•
•
Great fragrance layering
Adjustable, continuous fragrance intensity: low, medium, high
Ideal when having a flame is not possible or you are looking for
continuous fragrance
•
•
•
•
•
Lasts up to 40 days
Automatic shut-off for safety
Base lasts up to two years under normal use
Flameless
Rotating plug, for use in vertical or horizontal outlets
•
•
•
•
•
•
Odor-eliminating (Car Gel, Pump & Go™)
Adjustable intensity (Pump & Go™)
Great Yankee® fragrance on-the-go
Perfect for cars and small spaces at home
Economical price points make them great impulse items
Include in a birthday/special occasion card
•
Pack sizes: C
ar Jar® = 10 pcs. (singles) / 4 pcs. (3-packs)
Car Gel = 10 pcs. (singles) / 4 pcs. (3-packs)
Pump & Go™ = 6 pcs.
Product life: C
ar Jar® = 2-4 weeks
Car Gel = up to 4 weeks
Pump & Go™ = 4-6 weeks
On the Go™
Travel Sprays
•
•
•
•
Use anywhere – use in the car, take it camping, refresh lockers, and keep
it with you anytime you need to neutralize unpleasant odors
Authentic, true-to-life Yankee Candle® fragrance
Convenient size, safe for air travel
Odor-neutralizing formula freshens any space
•
•
•
Spray 1 – 2 times to fragrance small spaces
65 sprays per bottle
Peggable packaging
Concentrated
Room Sprays
•
•
•
•
•
Instant burst of long-lasting Yankee® fragrance
Contains odor-eliminating agents
Lasts longer than traditional aerosols
Impulse purchase item
Perfect for use in bathrooms, kitchens, and entrance halls
•
Metered scent delivery to ensure the perfect amount is
dispensed every time
Up to 300 sprays per can
Lip Balms
•
•
•
Flavors inspired by America’s Best Loved Candle™
Nourishes and moisturizes lips
Can be used alone or with your favorite lip color
•
•
•
Electric Home
Fragrancers
Base Unit and
2-Pack Refill
Car Air Fresheners
Car Jar,®
Car Gel and
Pump & Go™
•
•
•
Pack size: 6 pcs.
SPF 15
.15 oz. size similar to other lip balms,
but in fun candle packaging
Contains beanswax, organic extra virgin olive oil, vitamin E
Moisturizing
Hand Sanitizers
•
•
•
•
Fragrances inspired by America’s Best-Loved Candle™
Kills 99.9% of common germs and bacteria.
Contains moisturizers that leave hands feeling soft
Designed to conveniently fit in purses, diaper bags, etc.
•
•
Pack size: 6 pcs.
2 oz. size
Signature
Potpourri
•
•
•
•
•
Complements reed diffusers and adds dimension to home fragrancing
Conveniently packaged for easy gift-giving
Makes perfect centerpieces
Provides very long-lasting authentic Yankee® fragrance
Coordinate with Signature Reed Diffusers for strong impulse displays
•
•
Pack size: 6 pcs.
Hand-made with botanical elements
Home
Fragrance Oils
•
•
•
•
The fastest way to fill a room with fragrance
Highly concentrated oil is the purist form of a fragrance
Just 10-20 drops fragrances a room for up to three hours
The perfect compliment to your jar or tumbler candle
•
•
Pack size: 8 pcs.
Up to 30 hours of fragrance
43
Almond Cookie
FOOD & SPICE
Apple Cider
FOOD & SPICE
Apple Pie
FOOD & SPICE
Autumn Fruit
FRUIT
Autumn Leaves™
FRESH
A to Z
AVAILABLE
FRAGRANCES
Please note: highlighted boxes
indicate Platinum Fragrances.
Autumn Wreath™
FOOD & SPICE
Balsam & Cedar
FESTIVE
Be Thankful™
FOOD & SPICE
silho,
remove
net wt &
replace lid
Beach Walk®
FRESH
Beautiful Day™
FRESH
Black Cherry
FRUIT
Buttercream®
FOOD & SPICE
Candied Apple
FOOD & SPICE
Christmas at the Beach
FESTIVE
Christmas Cookie™
FESTIVE
Christmas Cupcake
FESTIVE
Christmas Eve®
FESTIVE
Christmas Tree
FESTIVE
Christmas Wreath®
FESTIVE
Cinnamon & Sugar
FOOD & SPICE
Cinnamon Roll
FOOD & SPICE
Cinnamon Stick
FOOD & SPICE
Clean Cotton®
FRESH
Coconut Bay™
FRESH
Cottage Breeze®
FRESH
Cranberry Chutney
FRUIT
Cranberry Orange
FOOD & SPICE
Creamy Caramel
FOOD & SPICE
Drift Away™
FRESH
Dune Grass
FRESH
Early Sunrise™
FRESH
Evening Air™
FRESH
Farmer’s Market™
FOOD & SPICE
French Vanilla
FOOD & SPICE
Fresh Cut Roses
FLORAL
Fruit Salad™
FRUIT
Garden Sweet Pea
FLORAL
Harvest®
FOOD & SPICE
Holiday Bayberry™
FESTIVE
Holiday Garland
FESTIVE
Holiday Home Sweet Home®
FESTIVE
Home for the Holidays®
FESTIVE
Home Sweet Home®
FOOD & SPICE
Honeydew Melon
FRUIT
Island Guava
FRUIT
Island Spa™
FRESH
44
Jack Frost®
FESTIVE
Juicy Peach
FRUIT
Kiwi Berries
FRUIT
Lavender Vanilla
FRESH
Lemon Lavender
FRESH
Lilac Blossoms
FLORAL
MacIntosh
FRUIT
MacIntosh Spice
FOOD & SPICE
Mandarin Cranberry
FRUIT
Mango Peach Salsa
FRUIT
Maple Pancakes
FOOD & SPICE
Midnight Jasmine
FLORAL
MidSummer’s Night®
FRESH
Mistletoe™
FESTIVE
Moonlight Harvest™
FRESH
Mountain Lake®
FRESH
Mountain Lodge™
FRESH
Mountain Pine
FESTIVE
North Pole
FESTIVE
Ocean Blossom™
FLORAL
Ocean Water
FRESH
Orchard Pear
FRUIT
Pineapple Cilantro
FRUIT
Pomegranate Cider
FOOD & SPICE
Pumpkin Pie
FOOD & SPICE
Red Apple Wreath
FESTIVE
Red Berry & Cedar
FESTIVE
Sage & Citrus
FRESH
Sea Harbor
FRESH
Sparkling Angel™
FESTIVE
Sparkling Cinnamon™
FESTIVE
Sparkling Pine
FESTIVE
Sparkling Snow™
FESTIVE
Sparkling Vanilla
FOOD & SPICE
Spiced Orange
FOOD & SPICE
Spiced Pumpkin
FOOD & SPICE
Strawberry Buttercream
FOOD & SPICE
Sun & Sand™
FRESH
Sweet Honeysuckle™
FLORAL
Sweet Strawberry
FRUIT
Tahitian Tiaré Flower
FLORAL
Tropical Fruit
FRUIT
Tutti Frutti
FRUIT
Vanilla Cupcake
FOOD & SPICE
Vanilla Lime
FRUIT
Vanilla Pumpkin
FOOD & SPICE
Wedding Day®
FLORAL
Welcome Christmas™
FESTIVE
Willow Breeze™
FRESH
Winter Wonderland
FESTIVE
45
“
Hutches, counter-top displays, and more to make selling easy!
DESIGNER COLLECTION hutcheS & fixtures
…they wowed me
with their new Designer
Collection program!
Yankee Candle has finally
done it, they have created
a fixture system that sells
the product and has
increased our Individual
Average Purchase (IAP).
In these uncertain times,
it is nice to know that
Yankee is investing in the
small business owner
and supporting our
efforts to grow.
Barry Goffin
46
“
Goffin’s Hallmark Shop
Rutherford, NJ
If your store looks inviting, organized and easily shoppable, customers will come, stay and buy!
That’s why we’re happy to offer our Designer Collection fixtures that let you effectively
feature the Yankee Candle® products your customers want. Designed for visual appeal,
efficient use of space and maximum selling power, they’ll help deliver beautiful sales results.
FREE DESIGNER COLLECTION Fixtures! easy to order display packages sure to drive your sales
Room Spray Counter-Top Package – $120
On The Go™ Spinner Package – $180
On The Go™ Travel Spray
6 x 12
72
Small Electric Spinner Package – $207
Open Stock or two 24-Count
Display Packs
48
Units
Large Electric Spinner Package – $324
Electric Home Fragrance Base Units
3x6
18
Electric Home Fragrance Base Units
6x6
36
Electric Home Fragrance 2-Pack Refills
3x4
12
Electric Home Fragrance 2-Pack Refills
3x4
12
Large Car Spinner Package – $312
Small Car Spinner Package – $252
Car Gel Air Freshener (3-packs)
3x4
12
Car Gel Air Freshener (singles)
3 x 10
30
Car Jar® Air Freshener (3-packs)
3x8
24
Car Jar® Air Freshener (singles)
3 x 10
30
Pump & Go™ Car Fragrance
2x6
12
Car Gel Air Freshener (3-packs)
3x4
12
Car Gel Air Freshener (singles)
3 x 10
30
Car Jar® Air Freshener (3-packs)
3x8
24
Car Jar Air Freshener (singles)
3 x 10
30
®
47
20, 30, and 40 Fragrance Displays
DESIGNER COLLECTION PLANOGRAMS
Available wing panels to
promote fragrance layering
and increased ticket.
48
Crafted from beautiful light ash wood, our Yankee Candle® Designer Collection Hutch makes an
Changeable
header
impact with an exaggerated crown, graphic holder, and position lighting. It commands attention by
signs.
providing improved branding and visual appeal with a layout that maximizes shopping ease.
New lighting
brings product
to life!
Shelf
Contents
One Four-Foot Hutch (4’ Total) & Two Four-Foot Hutches (8’ Total)
20 Fragrance DisplayS
top to bottom
#
Shelf #1
Medium Jars
Fragrance Name
FAMILY
Shelf #3
Large Jars
Fragrance Name
FAMILY
1
Spiced Pumpkin
F&S
11
Vanilla Lime
Fruit
2
Autumn Wreath™
F&S
12
Pineapple Cilantro
Fruit
3
MacIntosh Spice
F&S
13
Autumn Leaves™
Fresh
Be Thankful
F&S
14
Clean Cotton
Fresh
5
NEW! Apple Cider
F&S
15
Fresh
6
Harvest®
F&S
16
Sage & Citrus
Fresh
7
Buttercream®
F&S
17
Sun & Sand™
Fresh
Fresh
4
Shelf #2
Large Jars
#
™
®
8
Vanilla Cupcake
F&S
18
Dune Grass
9
Home Sweet Home®
F&S
19
Midnight Jasmine
Floral
10
MacIntosh
Fruit
20
Lilac Blossoms
Floral
Shelf #4
Medium Jars
Shelf #5
Regular Tumblers
Shelf #6
Large & Medium
2-Wick Tumblers
Shelf #7
Signature
Reeds & Refills
Shelf #8
Small Jars &
Scented Tea Lights
1
2
3
4
5
6
7
8
9
10
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20
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10
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20
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20
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5
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8
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20
1 2 5 8 9 10111214151619
1 12 234 5 678 910
111213 141415 15 161718 1920
1
1
2
2
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10
14
14
19
19
1
10
1
1
2
2
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10
1
2
1 | 2
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9
1
5 | 8
2
9 | 10
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10 13 14 19
15 | 19
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1 | 2
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1122335
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19
13 14 16
16 17 18 19
19 | 20
Shelf #9
Samplers® Votives &
Tarts® Wax Potpourri
49
Three Four-Foot Hutches (12' Total)
30 Fragrance Display
#
Fragrance Name
FAMILY
#
Fragrance Name
FAMILY
#
Fragrance Name
FAMILY
Fresh
1
Spiced Pumpkin
F&S
11
NEW! Apple Cider
F&S
21
MidSummer’s Night
2
Autumn Wreath™
F&S
12
Cinnamon Stick
F&S
22
Sage & Citrus
Fresh
3
MacIntosh Spice
F&S
13
NEW! Cranberry Orange
F&S
23
Sun & Sand™
Fresh
4
Be Thankful™
F&S
14
MacIntosh
Fruit
24
Dune Grass
Fresh
5
Harvest
F&S
15
Vanilla Lime
Fruit
25
Lemon Lavender
Fresh
6
Farmers Market™
F&S
16
Pineapple Cilantro
Fruit
26
Beach Walk®
Fresh
7
Buttercream®
F&S
17
Cranberry Chutney
Fruit
27
NEW! Mountain Lodge™
Fresh
®
8
Vanilla Cupcake
F&S
18
Black Cherry
Fruit
28
Midnight Jasmine
Floral
9
Home Sweet Home®
F&S
19
Autumn Leaves™
Fresh
29
Lilac Blossoms
Floral
10
Pumpkin Pie
F&S
20
Clean Cotton®
Fresh
30
Garden Sweet Pea
Floral
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
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1 12 234 5 678 910
111213 141415 15 161718 1920
212222 232324 25 262728 2930
1
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21
1
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1
2
1 | 2
50
®
2
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1122334
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1
3 | 4
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5 | 6
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9 | 10
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30
27 | 28
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26 28 29 30
29 | 30
Four Four-Foot Hutches (16' Total)
#
Fragrance Name
FAMILY
#
Fragrance Name
FAMILY
#
Fragrance Name
FAMILY
#
Fragrance Name
FAMILY
1
Spiced Pumpkin
F&S
11
NEW! Apple Cider
F&S
21
Cranberry Chutney
Fruit
31
Sun & Sand
Fresh
2
Autumn Wreath™
F&S
12
Cinnamon Stick
F&S
22
Black Cherry
Fruit
32
Dune Grass
Fresh
3
MacIntosh Spice
F&S
13
NEW! Creamy Caramel
F&S
23
Autumn Fruit
Fruit
33
Lemon Lavender
Fresh
™
Be Thankful
F&S
14
NEW! Spiced Orange
F&S
24
Mango Peach Salsa
Fruit
34
Beach Walk
Fresh
5
Harvest®
F&S
15
F&S
25
Pineapple Cilantro
Fruit
35
Fresh
6
Farmers Market™
F&S
16
Vanilla Pumpkin
F&S
26
Mandarin Cranberry
Fruit
36
Lavender Vanilla
Fresh
7
Buttercream
F&S
17
F&S
27
Autumn Leaves™
Fresh
37
Ocean Water
Fresh
8
Vanilla Cupcake
F&S
18
MacIntosh
Fruit
28
Clean Cotton®
Fresh
38
Midnight Jasmine
Floral
9
Home Sweet Home
F&S
19
Vanilla Lime
Fruit
29
Fresh
39
Lilac Blossoms
Floral
10
Pumpkin Pie
F&S
20
Tropical Fruit
Fruit
30
Sage & Citrus
Fresh
40
Garden Sweet Pea
Floral
4
™
®
®
1
2
3
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5
6
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51
20, 30, and 40 Fragrance Displays
CONTEMPORARY
HUTCH PLANOGRAMS
Each Contemporary Collection Hutch displays ten
classic jars per shelf (three jars deep) and includes
seven adjustable metal shelves.
Successful merchandising is all about perception.
If your store looks inviting, organized and easily
shoppable, customers will come, stay and
buy! Our contemporary maple hutch lets you
effectively feature the Yankee Candle® products
your customers want. Designed for visual appeal,
efficient use of space, and maximum selling
power, they’ll help drive increased sales.
Birds-Eye View of Hutch Bins
To maximize selling space,
put Samplers®, Tarts®, and
scented tea lights in the
bottom shelf bin. You should
be able to fit 7 Samplers®, 12
Tarts®, and 3 boxes of scented
tea lights in each bin.
52
Shelf
Contents
One Four-Foot Hutch (4’ Total) & Two Four-Foot Hutches (8’ Total)
20 Fragrance DisplayS
top to bottom
#
Shelf #1
Medium Jars
FAMILY
#
Fragrance Name
FAMILY
1
Spiced Pumpkin
F&S
11
Vanilla Lime
Fruit
2
Autumn Wreath™
F&S
12
Pineapple Cilantro
Fruit
3
MacIntosh Spice
F&S
13
Autumn Leaves™
Fresh
Be Thankful
F&S
14
Clean Cotton
Fresh
5
NEW! Apple Cider
F&S
15
Fresh
6
Harvest®
F&S
16
Sage & Citrus
Fresh
7
Buttercream®
F&S
17
Sun & Sand™
Fresh
Fresh
4
Shelf #2
Large Jars
Fragrance Name
™
®
8
Vanilla Cupcake
F&S
18
Dune Grass
9
Home Sweet Home®
F&S
19
Midnight Jasmine
Floral
10
MacIntosh
Fruit
20
Lilac Blossoms
Floral
Shelf #3
Large Jars
Shelf #4
Small Jars &
Regular Tumblers
1
2
3
4
5
9
10
11
13
19
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
1
2
3
4
5
6
7
8
9
10
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
11
12
13
14
15
16
17
18
19
20
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
1 122889910
10
14
14
19
19
Shelf #5
Medium & Large
2-Wick Tumblers
Shelf #6
Signature
Reeds & Refills
1
1
2
2
10
10
14
14
19
19
1
1
2
2
10
10
14
14
19
19
1
2
3
4
5
8
9
10
14
19
1 1223355778810
10
1
1
1
1
1
2
2
2
2
7
7
8
8
1 12 233 5
3
4
5
6
7
8
9
3
9
9
3
8
10
1111121213131414151516161919
10
9
11
10
9 10
12
11
11
13
13
14
14
5 1010 141419 19
13
14
15
16
17
18
19
19
13 14 16
19
20
Shelf Bin
Scented Tea Lights,
Samplers® Votives &
Tarts® Wax Potpourri
53
Three Four-Foot Hutches (12' Total)
#
Fragrance Name
FAMILY
#
Fragrance Name
FAMILY
#
Fragrance Name
FAMILY
Fresh
1
Spiced Pumpkin
F&S
11
NEW! Apple Cider
F&S
21
MidSummer’s Night
2
Autumn Wreath™
F&S
12
Cinnamon Stick
F&S
22
Sage & Citrus
Fresh
3
MacIntosh Spice
F&S
13
F&S
23
Sun & Sand™
Fresh
4
Be Thankful™
F&S
14
MacIntosh
Fruit
24
Dune Grass
Fresh
5
Harvest
F&S
15
Vanilla Lime
Fruit
25
Lemon Lavender
Fresh
6
Farmers Market™
F&S
16
Pineapple Cilantro
Fruit
26
Beach Walk®
Fresh
7
Buttercream®
F&S
17
Cranberry Chutney
Fruit
27
Fresh
®
8
Vanilla Cupcake
F&S
18
Black Cherry
Fruit
28
Midnight Jasmine
Floral
9
Home Sweet Home®
F&S
19
Autumn Leaves™
Fresh
29
Lilac Blossoms
Floral
10
Pumpkin Pie
F&S
20
Clean Cotton®
Fresh
30
Garden Sweet Pea
Floral
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
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26
27
28
29
30
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2
3
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10
11
12
13
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18
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20
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22
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24
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26
27
28
29
30
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2
3
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5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
1 1223344778899
1
1
1
54
®
1
1
2
2
2
2
7
7
8
8
1122334
3
4
5
6
7
8
9
2
9
9
3
3
10
1111131314141515181819192020
14
8
11
14
8
9
12
15
15
18
18
19
19
20
20
8 9 1114151919
9 14 14
13
14
15
16
17
18
19
20
2121222223232424252527272828
21
21
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21
22
22
22
23
23
26
26
20202122222328
23
24
25
26
27
28
28
28
22 23 28
29
30
Four Four-Foot Hutches (16' Total)
#
Fragrance Name
FAMILY
#
Fragrance Name
FAMILY
#
Fragrance Name
FAMILY
#
Fragrance Name
FAMILY
1
Spiced Pumpkin
F&S
11
NEW! Apple Cider
F&S
21
Cranberry Chutney
Fruit
31
Sun & Sand
Fresh
2
Autumn Wreath™
F&S
12
Cinnamon Stick
F&S
22
Black Cherry
Fruit
32
Dune Grass
Fresh
3
MacIntosh Spice
F&S
13
NEW! Creamy Caramel
F&S
23
Autumn Fruit
Fruit
33
Lemon Lavender
Fresh
™
Be Thankful
F&S
14
NEW! Spiced Orange
F&S
24
Mango Peach Salsa
Fruit
34
Beach Walk
Fresh
5
Harvest®
F&S
15
F&S
25
Pineapple Cilantro
Fruit
35
Fresh
6
Farmers Market™
F&S
16
Vanilla Pumpkin
F&S
26
Mandarin Cranberry
Fruit
36
Lavender Vanilla
Fresh
7
Buttercream®
F&S
17
F&S
27
Autumn Leaves™
Fresh
37
Ocean Water
Fresh
8
Vanilla Cupcake
F&S
18
MacIntosh
Fruit
28
Clean Cotton®
Fresh
38
Midnight Jasmine
Floral
9
Home Sweet Home
F&S
19
Vanilla Lime
Fruit
29
Fresh
39
Lilac Blossoms
Floral
10
Pumpkin Pie
F&S
20
Tropical Fruit
Fruit
30
Sage & Citrus
Fresh
40
Garden Sweet Pea
Floral
4
™
®
®
1
2
3
4
5
6
7
8
9
10
11
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13
14
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22
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26
27
28
29
30
31
32
33
34
35
36
37
38
39
40
1 1223344778899
1
1
1
1
1
1
2
2
2
7
7
8
8
1112223
3
4
5
6
7
8
9
2
9
9
2
2
10
1111121213131414171718181919
11
3
11
11
3
3
12
13
13
14
14
18
18
3344889
13
14
15
16
17
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8
19
19
8
9
20
2222232325252727282829293030
22
22
9 18 18
21
22
27
27
28
28
29
29
9 111118182727
23
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25
26
27
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30
30
28 28 30
29
30
3131333334343535383839394040
31
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30 31 31
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38
38
39
39
28283030313138
33
34
35
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38 38 40
39
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55
Yankee Candle® Fixtures and Merchandising Tools:
Designer Collection Fixtures
Small Peg Hook Spinner
(10.5"W x 8.5"D x 17"H)
Counter-Top
Room Spray Display
(8"W x 11.5"D x 12"H)
Ash 2-Sided
Spinner Rack
(21"W x 21"D x 60"H)
Large Peg Hook Spinner
(10.5"W x 8.5"D x 25"H)
Ash New Style Hutch &
3-Way Adjustable Wing Panels
(47"W x 18"D x 88"H)
Ash Combo Merchandiser
(32"W x 22"D x 74"H)
Ash Table Top Riser
(32"W x 12"D x 37"H)
56
Ash Nesting Tables
Small (24"W x 18"D x 24"H)
Medium (36"W x 18"D x 30"H)
Large (48"W x 24"D x 35"H)
Ash Etagere
while supplies last
(24"W x 16"D x 49"H)
Yankee Candle® Fixtures and Merchandising Tools:
Merchandising Accessories & POS
4x6 Plexi Sign Holder
Order Anytime Accessories
White Triple Votive Holder
mix different scents to
make custom fragrances!
8.5x11 Plexi Sign Holder
5x7 Plexi Sign Holder
Black Iron Hanging Holder
holds jars or tumblers!
3" Acrylic Riser
(sold in boxes of 6)
5" Acrylic Riser
6" Acrylic Riser
8" Acrylic Riser
Live, Love, Laugh
Illuma-Lid® Jar Accessory
Live, Love, Laugh
Set of 3 Votive Holders; pair with our
Live, Love, Laugh Illuma-Lid®
Ash Hutch Baskets
(box of 5)
Plate Rack
(5"W x 12"D x 4"H)
Gift Boxes
(25/case)
18 Count Clamshell Tray
(85/case)
12 Count Clamshell Tray
(50/case)
Ceramic White Wax
Potpourri Warmer
Love, Hope, Dream
Frosted Votive Holders
sentiments perfect for special
occasions or everyday!
Orchid Prop
Dune Grass Prop
Autumn Wheat Prop
Snowman
Christmas Tree
Electric Ivory Wax
Potpourri Warmer
57
CaNDLE STYLES
Our variety offers
something for everyone!
Carrying the complete line of candles
ensures that every Yankee Candle® lover
can find their favorite fragrances in
their favorite styles.
Classic Jar Candles:
Our best-selling candles, classic jar candles are
renowned for their true-to-life fragrance, long burn
times and signature style. Used throughout the
home, they are also often the first choice
for a gift. (Large, Medium, Small)
Tumbler Candles:
With a clean, versatile design and custom brushed
metal lid, our popular tumblers offer authentic
Yankee® fragrances in a contemporary style that’s
perfect for any room. (Large 2-Wick, Medium
2-Wick, Regular)
Samplers® Votive Candles:
An easy, low-cost way for customers to sample
our fragrances, these candles can also be used in
multiple arrangements to dramatically enhance the
atmosphere of any room.
Scented Tea Light Candles:
These colorful little candles in clear cups offer lots
of possibilities — from multiple arrangements for
dramatic style to a single fragrant accent.
Tarts® Wax Potpourri:
Individually wrapped and labeled, our Tarts® offer
exceptional fragrancing in a distinctive form.
Customers can also combine different scents to
create their own custom fragrances.
58
Yankee Candle® Coupon Redemption Policy and Processing Guidelines:
Yankee Candle Company
Direct to Consumer Coupons
As a manufacturer with Company-owned
stores, Yankee Candle engages in targeted
coupon mailings and e-mail campaigns
designed to drive brand awareness and
increase purchase frequency. As a retail
partner of ours you may have customers
wishing to redeem these coupons in your
store. We realize that many of you choose to
accept these coupons to provide exceptional
customer service to your loyal guests. Should
you choose to honor these types of Yankee
Candle coupons you can submit a claim for
reimbursement of ½ of the face value of the
coupon’s offer (the wholesale cost).
Examples of ½ of the face value of the
coupon are as follows:
• “Buy two large jars get one free” - At
current pricing the face value of offer =
$24.99. Reimbursement = ½ or $12.50.
• “Buy one large jar get one half off” - At
current pricing the face value of offer =
$12.50. Reimbursement = ½ or $6.25.
• “$10 off $25” – Face value of offer =
$10. Reimbursement = ½ or $5.00
• “25% off your entire purchase” - Face
value of offer = 25%. Reimbursement =
½ or 12.5%
Yankee Candle Company
Provided Retailer Coupons
From time to time Yankee Candle may
provide coupons to participating retailers to
facilitate specific in store promotions. Unlike
direct to consumer coupons, the distribution
of these coupons is controlled by you.
Generally speaking the cost of these types
of coupons will be shared between Yankee
Candle and the participating retailer. Please
refer to the individual program details for the
actual reimbursement value of each YCC
provided retailer coupon.
Instructions for Accepting Coupons
& Submitting Reimbursement Claims
• Only accept coupons during the valid
offer period listed on the coupon
• Ensure the purchase requirement has
been met before honoring the coupon
• Complete the required information in its
entirety on each individual coupon
• Attach a receipt to the coupon showing
the date of purchase and the purchase
details
• Coupons should be submitted
periodically in batches and no later than
60 days past the offer expiration date
on the coupon
• Complete the Coupon Redemption
Form and submit with completed
coupons and receipts to:
CMS Services
Attn: Yankee Candle Company
P.O. Box 426008
Del Rio, TX 78842-6008
Phone 866-973-2970
FAILURE TO FOLLOW THE ABOVE STEPS
WILL RESULT IN DISQUALIFICATION
OF SOME OR ALL OF YOUR
REIMBURSEMENT REQUEST.
YANKEE CANDLE GIFT CARDS ARE
NOT ELIGIBLE FOR REIMBURSEMENT.
Coupon Processing
• Upon receipt, CMS will review each
individual coupon to ensure compliance
• Both qualified and disqualified coupons
will be entered in the CMS database
• The actual number of coupons received
will be entered regardless of quantity
listed on the coupon redemption form
• Once per week a file of qualified credits
will be sent to Yankee Candle and
credited to your account. These credits
can be applied against future purchases
• You may view the status of your
coupon submission by visiting
http://cmspromocheck.com
• Coupons may be disqualified for a
number of reasons. A disqualification
code will be provided on the website
where applicable. The most common
reasons are as follows:
Code Reason Description
3
Register receipt date was outside
the valid range or did not contain
a purchase date
14
Product was not within the
valid price range
48Submission postmarked
after last valid postmark date
(> 60 days past coupon offer)
55
Coupon missing
58
Coupon invalid
59Register receipt was
not submitted
60
Offer form was not submitted
Checking the Status
of Your Submission
•Y
ou may view the status of your
coupon submission by visiting
http://cmspromocheck.com
• If summary status is “Disqualified”,
submissions are reviewed by Yankee
Candle on a case by case basis.
Please allow at least 3 weeks from
submission date to determine if your
credit will be awarded.
Disputing a Credit Discrepancy
•F
ollow the instructions on-line at
http://cmspromocheck.com or
contact a CMS representative toll free
at 866-973-2970
•A
fter speaking with a representative
it may be necessary to complete the
Coupon Dispute Form and fax a copy,
along with a copy of the Coupon
Redemption Form in question, to the
number they provide to you.
Forms and Instructions
•A
dditional coupon redemption
and coupon dispute forms can be
downloaded from http://wholesale.
yankeecandle.com
FAST EASY FREE
NEW!
Yankee Candle Marketing Toolbox
Access to product photography,
store signage, logos and so much more!
The new Yankee Candle Marketing Toolbox is a
self-service, user-friendly way to search, view
and download Yankee Candle documents
… easily and efficiently.
Log on today!
wholesale.yankeecandle.com
U.S. Dealer Service Center:
P.O. Box 110
South Deerfield, MA 01373-0110
Toll-Free Phone: 800.792.6180
Toll-Free Fax: 888.792.6533
wholesale.yankeecandle.com
Canadian Dealer Service Center:
Yankee® candles distributed by
Rich Brands Canada Corp.
240 Viceroy Road, Concord, ONL4K 3N9
Phone: 905.669.4722 • Toll Free Phone: 800.806.3696
Fax: 905.669.6887 • Toll-Free Fax: 888.207.3332
©2010 The Yankee Candle Company, Inc. All rights reserved. Entire text, photographs, and packaging are copyrighted subject matter
belonging to The Yankee Candle Company, Inc. No portion may be reproduced without prior written approval.

2010 Wholesale Source Book

Transcription

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