Hot 100 CHiCago SPoNSoR kit

Hot 100 Chicago SPONSoR kit
HOT 100 SUMMARY
HOT 100 - 2009/2010 LAS VEGAS
In 2009 WET REPUBLIC – the ultra pool at MGM Grand and SpyOnVegas.com teamed up to
gather hundreds of the most beautiful women in Las Vegas to host the annual “SpyOnVegas.com
Hot 100” contest. With a total of $50,000 in cash prizes awarded to the top three most beautiful
ladies, SpyOnVegas.com and WET REPUBLIC embarked on one of the greatest competitions for
the hottest female ever witnessed in Las Vegas. All 100 contestants were required to attend pool
side events over a 3 month period in order to qualify for the cash prizes. The scoring process
was a culmination of event judging, on-premise and online voting hosted via SpyOnVegas.com
In 2010 SpyOnVegas and WET REPUBLIC returned and upped the ante with $100,000 in cash
prizes at stake. Based on the success from the previous year, a panel of celebrities and local
socialites gathered to help select the 2010 top 100 contestants. The “SpyOnVegas.com Hot 100”
competition became one of the most successful contests in Las Vegas drawing thousands of
attendees to the preliminary and final events at WET REPUBLIC, and generating over one million
hits on SpyOnVegas.com’s event photo galleries. Many celebrities, athletes, actors and socialites
attended “Hot 100” events and participated as judges which garnered national media attention.
Each year well known musical acts such as Cisco and Shwayze, LMFAO, Colby O’Donis, Asher
Roth, Chris Willis, New Boyz and Naughty by Nature have taken the stage for performances at
Wet Republic to increase appeal and add to the electric buzz of each Friday event.
Recently, Hot 100 was awarded the title of “Best Annual Contest” granted by the Las Vegas
Party Awards
EVENT SYNOPSIS CHICAGO
Surrealchicago.com and en • clave will scour the swarms of gorgeous women vying for a spot
in “SpyOnVegas.com Hot 100 Chicago” contest with a sizzling, 12-week voting battle between
Chicago’s finest females. With cash prizes totaling over $25,000, the competition is expected to
be fierce each week as each contestant rally their friends and partygoers to vote for them online
and at the weekly events.
EVENT HOSTS AND PARTNERS (currently committed):
· SpyOnVegas.com
· WENDOH Media
· en • clave
· Surreal Chicago
WHO WILL ATTEND:
An eclectic mix of Surreal Chicago partners, sponsors, V.I.P.s, celebrities and invited guests
from all across the eastern United States and abroad. The entire contestant roster for the
Hot 100 is required to attend events to be eligible to win. We will draw from a select group
of media, press and a “who’s who” list of personalities and Chicago entertainment industry people
ENTERTAINMENT:
· Local and national DJ talent
· Performances and appearances
· Specific talent TBD
2011 EVENT OUTLINE AT A GLANCE
SELECTION EVENTS
Each Friday, the competition entities host an event where women gather in hopes of being selected
as a Hot 100 contestant. Prior to each event the women are pre-registered on SpyOnVegas.com
and are given instructions on which event to attend. Once on property, the hopeful contestants
participate in a voting process based on a celebrity panel of judges who select the winners for
each week. Judges hold a question and answer session with almost no subject being taboo.
VOTING EVENTS
During this portion of the series all contestants cast into the Hot 100 promote themselves to
gain votes in hopes of being named a top 20 finalist. Each contestant is encouraged to attend all
voting events, but required to attend two events and turn in a minimum guest list of five people
per event to be eligible to win. All contestants are photographed and receive personal voting
cards and social networking fliers to promote themselves. Voting stations are set up on the
premise for patrons to vote for their favorite contestants.
GRAND FINALE
After weeks of fierce competition, contestants gather one last time at the designated venue for
the grand finale. Each of the final contestants brings five of their hottest friends before mingling
with the crowd and garnering last minute votes. Judges are allowed a final few minutes with the
top 20 before the final count of all online, event and judge votes are tallied and the 2011 Chicago
Hot 100 Champion is announced.
PROMOTIONAL BREAKDOWN:
Program start date: MAY 1st, 2011
· 16 Week Promotional period – Promotional start date May 1st
· 12 Week Event Program (May 20 – Aug 5)
ONLINE BRANDING & PROMOTIONAL CAMPAIGN (LOCAL – Surreal chicago
and Enclave chicago):
· Custom sponsor branded splash page for the duration of the campaign
· Custom site skins during specified dates of the campaign
· 25,000 weekly banner impressions for 12 weeks
· Weekly blog mentions
· Newsletter Inclusions in weekly blasts
· Photo coverage of each event with sponsor product and branding features in a dedicated gallery
· Custom video coverage and production
· Facebook and twitter promotions
· SMS marketing blast per event
· Street team flyer and poster distribution
ONLINE & PROMOTIONAL CAMPAIGN (OUT OF MARKET – SpyOnVegas.com):
· Custom sponsor branded splash page for the duration of the campaign
· 500,000 banner impressions for the duration of the campaign throughout SpyOnVegas.com
· Newsletter inclusion with sponsor branded event advertising
· Devoted sponsor section on SpyOnVegas.com with full contestant profiles and voting system
· Online voting system creation and management
· Sponsor branded Facebook/ Twitter promotions
· Custom sponsor branded profile graphics for each contestants social media pages
· Event galleries with sponsor mentions
BRANDED ON-SITE EXPOSURE OPPORTUNITIES:
· Custom invites
· Media walls
· Gobos / Projected Media
· Back bar placement
· POS (napkins, straw holders, table tents)
· Giveaways (t-shirts, key chains, etc.)
· Giant check presentation
· Branded employees (t-shirts, temp tattoos etc.)
PRINT ADVERTISING:
· Full color flyers and street teams
· Branded campaign cards (Vote for me!) for each contestant
Surreal chicago Productions SHALL PROVIDE THE FOLLOWING:
· Creation, execution and management of entire online campaign
· Managing voting process
· Execution of all pre-event promotion
· Execution of all on-site branding and event execution
· Execution of all post campaign recap
· Facilitate/assist in a minimum case product purchase for each event
· Facilitate/assist in drink specials and or product placement programs
Venue photos
SPONSER PACKAGES
Presenting Sponsor $10,000.00
· Presenting Sponsor recognition on all associated collateral and promotions for the entire 12 week program
· Custom sponsor branded site skin on SurrealChicago.com homepage for specified time period during the campaign
· Custom sponsor branded splash page on SpyOnVegas.com for the duration of the campaign
· Custom sponsor branded Newsletter blast each week of the program
· Newsletter mentions and gallery inclusions
· Devoted Sponsor section on SpyOnVegas.com with full contestant profiles and voting system
· Sponsor branded Facebook/ Twitter blasts and posts
· Sponsor branded dedicated Facebook fan page associated with the contest
· Custom sponsor branded profile graphics sent to all contestants for personal social networking campaigns
· Sponsor branded questionnaire and specific Sponsor themed questions for all contestants
Post Promotion / Recap
· 1 full length, fully edited DVD video reel recapping the promotion
· Each event will have a gallery on SpyOnVegas.com and SurrealChicago.com the following day
· Social media blasts promoting post-event galleries
Product Placement and Event Inclusion
· Premier product placement and back bar displays
· Product specials to run for each event
· Menu placement for duration of campaign within venue
· On-site POS branding opportunities
· VIP section reserved for brand at each event
Premier Sponsor $5,000.00
· Logo placement on all associated collateral and promotions for the entire 12 week program
· Logo inclusion with premium placement on branded site skin on SurrealChicago.com homepage
for specified time period during the campaign
· Logo inclusion with premium placement on branded splash page on SpyOnVegas.com for the
duration of the campaign
· Newsletter logo inclusions and gallery inclusions
· Sponsor branded Facebook/ Twitter blasts and posts
· Logo inclusion and mentions on event dedicated Facebook fan page associated with the contest
Product Placement and event inclusion
· Premier product placement
· Product specials to run for each event
· On-site POS branding opportunities
Associated Sponsor $2,500.00
· Logo inclusion on all associated print and onsite collateral items for the entire campaign
· Logo inclusion on splash page, e-blasts, and event listing for the entire campaign
· Social media mentions and links
*We can custom Make any package to fit your business