CASE STUDY: WATERTOWER THEATRE

HIGHLIGH T S
• Corporate Brand Identity
CASE STUDY:
WATERTOWER THEATRE
• Website Design
• Direct Mail Season Brochure
• Direct Mail Postcards
Rainmaker Advertising has served as WaterTower Theatre’s
agency of record for more than 20 years. We enjoy partnering
with this iconic regional theatre as they promote their vital
mission of opening minds with a diverse mix of plays and
educational programs. Not only does Rainmaker assist with
maintaining and communicating the theatre’s corporate brand
and identity, but the agency is tasked with developing a unique
and exciting season subscriber campaign each year.
The 2015-2016 season campaign, Telling Stories,
was introduced to their customer base with a
dramatic direct mail piece that exuded colorful
graphics and engaging photos that communicate
the importance of the story-telling tradition in our
society. This high-impact direct mail piece expands
to reveal a huge 16” x 18” poster and calendar. To
increase the shelf life of the marketing component,
Rainmaker included a calendar-at-a-glance that
details the show schedule and encourages recipients
hang the poster for the duration of the season.
Once the season brand imagery was established,
Rainmaker communicated it throughout their
website and via digital online banner ads, as well
as with postcards, magazine and newspaper
publications, utility inserts and other print media
pieces. Rainmaker handles all components of the
non-profit theatre’s marketing including strategy,
design, print media and fulfillment. This includes
the promotion of their annual theatre festival,
fundraising events, and educational camps.
Rainmaker has enjoyed watching the organization’s
presence rise to a national level throughout our 20year history of assisting them with their marketing
strategy and production.
• Digital Banner Ads
• Print Advertisements
• Lobby Signage
• 30+ Playbill Design and Fulfillment
• Educational Brochures
• Fundraising Brochures
• Event marketing
• Utility Insert
brand
BRAND DEVELOPMENT
MARKETING STRATEGY
DIGITAL BANNER ADS,
WEB DESIGN
PRINT ADS, DIRECT MAIL,
POSTCARDS, UTILITY INSERTS,
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BRAND DEVELOPMENT AND MESSAGING FOR THEATRE SEASON
Ar ts Education
SUPPORT
LIVE
THEATRE
Arts education is an
essential part
of WaterTower Theatre
’s mission.
Providing opportunities
for students
to learn important life
skills through
theatre is a goal that’s
key to our
organization’s aim to
be an integral
part of our
community.
Vibrant
Keep Theatre
DOGFIGHT 2014
king a Tax
Contribution
With Your Year-End Tax
Deductible Contribution
to WaterTower Theatre
ers like you, WaterTower
e nation’s leading regional
fact
atre is demonstrated by the
unormances here, and it also
your
ou place on ensuring that
rant place to live and work.
Makes a Differen
ce
Among other education
and community
programs, WaterTow
WaterTower Theatre
er offers
is committed to exposdrama program, a summer an after school
ing young people to
the arts and, in doing
so,
conservatory, the Atmos performing arts
enriching their lives.
This lifelong commitEnergy Student
Matinees, and adult
ment includes programm
acting classes.
ing that makes live
professional theatre
Young people who are
accessible to everyone
exposed to the arts
in our community. We
have the enhanced
offer discounted tickets
potential of becoming
to students, seniors,
more creative, imaginat
veterans,
first respondive, empathetic,
ers, and active members
expressive, confident
of
, self-reliant, and critiwell as a pay-what-you-can the military, as
cally thinking people.
In these challenging
each main stage productio performance for
economic times, the
n.
arts are an even more
powerful, life-affirm
These programs are
ing tool for students.
made possible because
you support us with
your tax-deductible
contribution.
3
5
PLAYBILLS, POSTCARDS, PRINT ADS
Please consider making
a year-end charitab
le
contribution to WaterTo
wer
Theatre in Addison to
ensure that we can
continue to provide
valuable arts educati
on
programs for our
community and youth.
Theatre produced DOGFIGHT.
ruggle, set alongside a beauti-
ve, resonated with critics and
ical like DOGFIGHT is essential
the
es engaged, but to keeping
o providing a range of produc4-2015 season aptly illustrates
like ALL
esent an American classic
&
a local playwright, MANICURES
the
musical SWEET CHARITY, and
part of
e Loop Fringe Festival. As
ry
oduce new, more contempora
o emerging young artists.
ALICE IN WONDERLAN
D 2013
Fill out the enclosed
contribution form,
or call 972-450-6227
or visit
www.watertowertheatr
e.org
DOGFIGHT 2014
1
11/19/14 1:43 PM
11/19/14 1:43 PM
EDUCATIONAL BROCHURES
DIGITAL BANNER ADS
H ELP
US
15 TH A NCELEBR ATE LOOP
’S
NI V ER
SA RY
RCH
F EBRU
A RY 2
5 –M A
“...one of the highlights of the year in the Metroplex’s theater scene.” Addison Magazine
One of the most highly acclaimed fringe festivals in the country, the 11-day festival of theatre, dance,
and music is focused on celebrating new works, new artists and emerging voices in the arts! It’s
dynamic, clever, original and always on the “fringe.” This will be one of the most exciting festivals
yet as the Out of the Loop Fringe Festival celebrates its 15th anniversary of supporting creativity!
Sponsored, in part, by The Town of Addison and the Texas Commission on the Arts, with additional support from TheaterJones.com
and the Dallas Observer.
Visit www.watertowertheatre.org/outofloop.aspx for tickets! Or call the WaterTower Theatre Box Office at 972-450-6232
OH JESUS or AN ACTOR, A CYNIC AND
A SAVIOR WALK INTO A BAR
A one-man show written and performed by John S. Davies and
directed by Gene Ray Price, Oh Jesus or An Actor, A Cynic
and A Savior Walk into a Bar is a dark comedy that explores
the battle between our angels and our demons. Jesus (or, at
least a guy who thinks he’s Jesus...) has come back to try to
make things right with his Dad (i.e. God). Dad is disappointed
because Man (i.e. us) keeps screwing up. But this time, the
resurrection will be live streamed via GoPros so everyone can
see and, finally, believe. The problem is Jesus needs to attract
followers to handle the arrangements. The problem also is
what if he’s not Jesus? Plus, God keeps trying to control him
and some cynic keeps interrupting him.
STONE COTTAGE: 2/26 - 8 pm; 3/2 – 7:30 pm; 3/5 - 2 pm
Dallas Neo-Classical Ballet
LE TRAIN BLEU
STUDIO THEATRE: 2/26 - 8 pm; 2/27 - 2 pm; 3/5 - 5 pm
Ebony Stewart
HUNGER
Ebony Stewart is a performance artist and spoken word poet.
She has been active in Texas slam poetry and the theatre arts
community for over 10 years. Ebony is the only adult female
three-time Slam Champion in Austin, Texas. She is a published
author and her work has been featured in the Texas Observer,
For Harriet and The Agenda: working for LGBT economic
equality. In 2015, Ebony debuted her first one woman show,
Hunger, at The VORTEX Theatre. The show was nominated
for a B. Iden Payne Award for Outstanding Original Script and
Outstanding Lead Actress in a Drama. Hunger is an emotionally
challenging performance piece – disturbing, moving, yet filled
with wit, laughter and joy.
STUDIO THEATRE: 2/27 - 8 pm; 2/28 - 2 pm
Front Line Cabaret
Le Train Bleu originally premiered on June 20, 1924 at the
Théâtre des Champs-Élysées. It was choreographed by
Bronislava Nijinska for Serge Diaghilev’s Ballet Russe de
Monte Carlo. The libretto was by Jean Cocteau, music by Whether it’s the 4th runner up to Miss America, the pop singer
Darius Milhaud, set designs were by Henri Laurens, curtain with limited vocal skills, or the Walmart shopper who finds more
by Pablo Picasso, and costumes were designed by Coco than she was looking for in the frozen food section, Down That
Chanel. The title was taken from the night train called Le Train Road features songs about everyday people with big opinions,
Bleu that transported wealthy passengers from Calais to the living life south of the Mason Dixon Line. Dallas-area favorite
Mediterranean Sea; the ballet itself was set at the fashionable Catherine Johnson and music director James McQuillen
resort of Deauville. The ballet has a sporting theme, with celebrate the brilliant lyrics and music of Dallas native Suzanne
swimmers, tennis players, and weight lifters and is a study on Buhrer, who wrote for such luminaries as Kaye Ballard, Milton
the wealthy youth of the time. Laurens supplied a Cubist beach Berle and Joan Rivers.
scene, and Chanel outfitted the cast in sportswear. DNCB STONE COTTAGE: 2/27 - 8 pm; 3/4 - 8 pm; 3/6 - 2 pm
restaged this delightful ballet for the Dallas Museum of Art last
June while collaborating with Zachary Broadhurst and Danny
Glass Half Full Theatre
Skinner on set design and Nita Marie on costume design.
DOWN THAT ROAD
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MISSIONARY POSITION:
PLEASURE JOURNEYS FOR THE
INTREPID LADY EXPLORER
Amelia Weatherbeaten (Caroline Reck) and Eleanor
Dangerbottom (Cami Alys) are Victorian-era Lady Explorers
and Spokeswomen for Hartmann’s Hygienic Towelettes for
Ladies, the first commercially available menstrual products
for women. They travel around the world at the turn of the
19th century, hocking their products and lecturing hilariously
on topics of interest to the Society of Learned Ladies, Where
Ladies Share Knowledge with Ladies. (That’s you.) They have
arrived with their collection of travel curios to set you straight
on what you thought you didn’t think you needed to know. Part
P.T. Barnum sideshow, part Victorian Geographical Salon, these
ladies will offer a seat at their table but you won’t stay in it for
long. Anticipate a raucous, interactive, inventive performance
that kicks the stuffing out of stuffy, um, “period” theatre.
STONE COTTAGE: 2/25 - 7:30 pm; 2/27 - 5 pm; 2/28 - 2 pm
Diana Sheehan
Diana Sheehan Sings:
The Jerome Kern Songbook
Goat Song Collective
John S. Davies
Oh Jesus or an Actor, A
Cynic and A Savior Walk
into A Bar
Ebony Stewart
Hunger
Kris Noteboom
And Then I Woke Up
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Junior Players
Shakespeare Dallas
WITH MY EYES SHUT
THE TRANSFORMATION PROJECT
THE KING’S FACE
Two people – who’ve been found to be on the autism spectrum
– find themselves stuck in clown school to learn social skills.
Naomi, a dance prodigy in her twenties, feels in colors and
refuses to wear a clown nose. Cole, a percussion virtuoso, can
recite a complete history of the xylophone, but won’t meet
your eyes. Measured against scales of social competence,
they’ll push the boundaries of compliance to find connection
in an isolating world and shatter the complacency of the
nameless faces and disembodied voices running the show.
Goat Song Collective is a new theatre company of early-career
and multidisciplinary theatre artists based in the Dallas area.
The Transformation Project provides a glimpse of what
challenges exist within our teen communities and family
ecosystems. The Transformation Project pairs these lighthearted and life altering struggles to music, stage combat, and
choreography for a thought provoking production performed
entirely by a cast of teen dancers. The issues are real, the teens
are real, and the experience is life changing.
The King’s Face is loosely based on the true story of a wounded
warrior. It is 1403, a time of war and terrorism. At the battle of
Shrewsbury, King Henry IV finally secures his crown, only late in
the battle to have his son and heir to the throne, Prince Harry
of Monmouth, struck down by an arrow to the face. The impact
of the arrow is no glancing blow. The wound festers and the
life of the future monarch is in jeopardy. The story reflects the
universal ordeal of all wounded warriors.
STUDIO THEATRE: 2/28 - 5 pm; 3/1 – 7:30 pm; 3/5 - 8 pm
Grand Prairie Fine Arts Academy
PROSPECT HIGH: BROOKLYN
Conceived by Daniel Robert Sullivan (Tommy DeVito in Jersey
Boys, Author of Places Please!) and co-written by a team of
New York City teenagers, the play focuses on four intelligent,
highly charged students and one seriously apathetic teacher.
Prospect High: Brooklyn was created with the intent of offering
a new collection of serious, true-to-life material for teenage
actors. The play addresses themes of apathy, revenge, deep
friendship, trans acceptance, casual racism, self-harm, and the
power of both good and bad advice from teachers, all against
the backdrop of an enormous Brooklyn high school. Prospect
High: Brooklyn was developed in partnership with Roundabout
Theatre and the Fox Foundation Resident Actor Fellowships.
Prospect High: Brooklyn received a workshop presentation at
Roundabout Theatre Company in April 2014.
MAIN STAGE: 2/27 - 8 pm; 2/28 - 5 pm
It Ain’t Shakespeare
PUN: A PLAY ON WORDS,
A STAGED READING
Pun: A Play on Words is an energetic, meta-theatrical comedy
following the desperate final rehearsal of a new play’s staged
reading in the minutes before its only public performance.
As the clock ticks down, the Director’s sanity shatters in a
maelstrom of hilarious despair and the actors find themselves
caught in an epic battle of wills between two unstoppable
theatrical forces.
STUDIO THEATRE: 3/4 - 8 pm; 3/6 - 2 pm
Jeff Lankov
THE THEATRICAL PIANO: SONGS,
SIRENS, AND SOCIAL ISSUES
This new interdisciplinary concert-theatre piece by pianist Jeff
Lankov highlights some of the imperative and provocative social
challenges facing our society today, including homelessness,
body image, AIDS, gun rights, and patriotism. Weaving
together a musical narrative of cutting-edge compositions
by today’s most innovative composers, The Theatrical Piano
combines live music with theatre, dance, spoken word, and
computer-generated sounds. Featured guest performers
include actor/director Anne Healy, dancer/choreographer
Amanda Jackson and Big Rig Dance Collective, singer/actor
Niel Mowles, and actor Sara Shelby-Martin.
MAIN STAGE: 2/27 - 5 pm; 3/3 - 7:30 pm
MAIN STAGE: 3/4 - 8 pm; 3/6 - 5.00 pm
Kris Noteboom
STUDIO THEATRE: 2/27 - 5 pm; 3/3 - 7:30 pm; 3/6 - 5 pm
Vox Productions
AND THEN I WOKE UP
Vampires! Demons! Sex! Billy Idol! And seriously, what is up with
the husband in Paranormal Activity? He sucks and gets what’s
coming to him. Kris has an issue with dreams. Well, nightmares.
Well, really, if we’re getting technical, it’s somewhere in the
middle. Oh, and all the existential dread. So, in a series of
anecdotes, Kris takes on these dreams - both his and America’s
- because he’s also super patriotic. It’s really quite selfless;
especially considering how personally embarrassing it tends to
get for him. The dude just wants a good night’s sleep for the
love of Cthulhu!
STONE COTTAGE: 2/28 - 5 pm; 3/5 - 8 pm; 3/6 - 5 pm
Lone Star Circus
LE PETIT LONE STAR CIRCUS
Whether you dream of contorting, climbing, flying, flipping,
balancing, bending, and rolling on the circus stage or you
want front row seats to the amazing feats of physical prowess,
acrobatic agility, and captivating contortion, Lone Star Circus
has your ticket. Under the creative direction of 8th generation
circus artist Fanny Kerwich, Lone Star Circus puts a unique
Texas twist on traditional European circus arts.
MAIN STAGE: 3/2 - 7:30 pm; 3/6 - 2 pm
One Word Revolution
ONE WORD REVOLUTION:
A NEW MUSICAL
A STAGED READING
With book, music and lyrics by Kelly Marie Schaaf and directed
by Marianne Galloway, this new musical will be brought to
life in a one-night only staged reading. The story centers on
a fugitive who is on the run and ignites an uprising in those
who have been held in a government-established internment
camp for two decades. One of the captives, Evelyn, risks her
life to send a note to the other side that reads ‘hello’. Evelyn’s
note is found by a young reluctant soldier, Riley. Motivated by
Evelyn’s letter, Riley chooses his allegiance when the fugitive,
Moyra, arrives in their city to fan the flames of revolution. A
staged reading.
JANE AND MABEL
Jane and Mabel, written by Pamela Cuming, is a play about
two homeless women and the funny, deep and interdependent
nature of their friendship. It uses humor and a mystery to
examine the life of two women who have nothing but each
other. Without homes, family, healthcare or employment, Jane
and Mabel examines the cost of living in a world that isolates
them and makes them invisible, resulting in an almost mandatory
redirection of each woman’s moral compass to ensure their
survival. Directed by Angela Wilson and starring Nancy Sherrard
and Allyn Carrell, Vox Productions is a new company dedicated
to work that gives voice to women “of a certain age.”
STONE COTTAGE: 2/27 - 2 pm; 3/3 - 7:30 pm; 3/5 - 5 pm
WaterTower Theatre
24-HOUR PLAY FESTIVAL
Playwrights, directors and actors will come together to create
4 brand new plays in just 24 hours. Four playwrights will be
chosen via submission, after which they will be assigned a
director and a group of actors who will then inspire them to
write a 15-minute play. The 24-HR Festival will culminate in a
one-time only performance at 8pm on Saturday, March 5 in the
Main Stage where each of the new plays will be performed for
the public! The 24-HR Play Festival serves to provide a creative
opportunity for local artists to work collaboratively.
MAIN STAGE: 3/5 - 8 pm
WaterTower Theatre
ARE YOU NOW OR HAVE YOU
EVER BEEN – A STAGED READING
In the mid-1950s, the House Un-American Activities
Committee began investigating the communist influence in the
entertainment industry. This searing docudrama from actual
transcripts of the hearings reveals how decent people were
persuaded to name names, and the steep price paid by those
who refused. Written by Obie Award winning playwright Eric
Bentley and directed by WaterTower Theatre’s Terry Martin.
MAIN STAGE: 2/29 - 7:30 pm
Angie Bolling
MAIN STAGE: 3/1 - 7:30 pm;
VISUAL ARTIST
Rite of Passage Theatre Company
I LOVE YOU HONEY BUNNY
If you can afford couples therapy, that doesn’t automatically
assume you can have a “date night” once a week, or go on a
long weekend each quarter or take a week away once a year.
But, if your marriage is important enough to you, then you’ve
got to make sacrifices....or get creative.
Inspired by the colors & textures of Mexico, Mardi Gras, and
folk-art from many cultures, Angie creates original mixed-media
pieces. Strongly influenced by her Deep South roots and love
of family and friends, her drive to create and share continues
to open endless channels of expression in the various studio
arts, needlework, decorating & design, art directing, writing,
and teaching.
STUDIO THEATRE: 2/25 - 7.30 pm; 3/2 - 7.30 pm; 3/5 - 2 pm
LOBBY: 2/25 - 3/6
EVENT MARKETING
25
February
Diana Sheehan
DIANA SHEEHAN SINGS:
THE JEROME KERN SONGBOOK
CELEB
ERSA RY
15TH A NNIV
2016
-March 6,
Avant Chamber Ballet
INNOVATION THROUGH TRADITION
Innovation Through Tradition is an evening of live music and
innovative dance. The program features repertoire by Katie
Two-time “Best of Loop” Winner Diana Sheehan returns to
Cooper, including a new one-act version of the classic ballet
the Festival this year with a world premiere cabaret show
Raymonda as well as Caracole and Memories of Change.
celebrating the legendary American composer Jerome Kern.
The performance will be accompanied by a live music which
Considered by many to be the father of the American Musical,
includes music by composers Glazunov, Prokofiev and Bach.
Kern collaborated with the greatest lyricists of his day leaving us
MAIN STAGE: 2/26 - 8 pm; 2/28 - 2 pm
a treasure trove of some of the most gorgeous melodies ever
written. Songs include: “All the Things You Are,” “Smoke Gets
Cattle Prod
in Your Eyes,” “A Fine Romance,” “The Way You Look Tonight”
and many others. Musical direction is by James McQuillen.
HELP US
Avant Chamber Ballet
Innovation Through Tradition
Our tha nks
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tival
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in Dallas.”
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offers various
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covers
Tower Theatre’s operating 40% of Waterexpenses. The
remaining 60% must
be raised through contributions, the majority
of which comes from
individuals like you.
It’s because of our close
circle of friends that
WaterTow
is able to produce world-cla er Theatre
ss theatre and
education programs
that inspire and enrich
our community.
We invite you to become
a part of this family
of supporters with your
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r Palye rs
community.
D 2013
The Junio
great
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artistic
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We’ve
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ALICE IN WONDERLAN
6, 201
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