Price list 2016 Immobilien Zeitung products

06
Price list 2016
Immobilien Zeitung products
Investing in Germany
IZ trade fair issue
ALSO
ONLINE
!
AS ePAPER
KNOWLEDGE FOR DECISION-MAKERS.
IMMOBILIEN ZEITUNG.
www.iz.de/mipim
Your success is our
challenge.
Immobilien Zeitung present everywhere
during MIPIM.
“INVESTING IN GERMANY” ENGLISH EDITION
Sent by express post before the trade fair to 2,500
CEOs who will be attending the trade fair, at the IZ
stand at the main entrance to the Palais des Festivals
and at the IZ stand in Riviera
Hall during the trade fair.
”INVESTING IN GERMANY” GERMAN EDITION
Distribution to all subscribers, at the main
entrance to the Palais des Festivals, in the
specialist press boxes and at the IZ stand.
D
E TRADE FAIR
G TH
N
I
UR
As a supplement in IZ 9/16, at the IZ stand at
the main entrance to the Palais des Festivals
and at the IZ stand in Riviera Hall during the
trade fair.
IZ-App
THE EFFECTIVE IZ ISSUE AFTER
THE TRADE FAIR: IZ 12 / 2016
Circulation: 10,622** copies
Publication date: 24 March 2016
IR
EF
AI
R
THE
TR
AD
BEFOR
E
E FA
IZ ISSUE BEFORE THE TRADE FAIR, IZ 10 / 2016
Leading trade publication of the property sector
Distribution per issue: 10,622** copies as a subscription run and for the trade fair.
Publication date: 10 March 2016
AD
TR
IZ-App
Read IZ one
day ahead!
“INVESTING IN GERMANY”
TRADE FAIR NEWSPAPER
“Investing in Germany” theme and projects
nominated for the MIPIM Awards.
Distribution:
German edition: 13,122 copies
English edition: 5,000 copies
E
TH
THE CURRENT ISSUE DURING
THE TRADE FAIR: IZ 1 1 / 2016
Distribution: 10,622** copies
as a subscription run and for
the trade fair.
Publication date: 17 March 2016
R
TE
Read IZ one
day ahead!
AF
ALSO
ONLINE
!
AS ePAPER
IZ-App
Read IZ one
day ahead!
MIPIM
approx. 21,000 participants
approx. 2,200 exhibitors
Online before,
during and after
the trade fair.
*Source: http://ausweisung.ivw-online.de
**Source: IVW 2 / 15
15.– 18.03.2016
MIPIM AT IZ.DE
Availability around the clock www.iz.de/mipim
Start: March 2016.
Average monthly performance data 1 – 6/2015
for www.iz.de: 1,442,053 Pls*
NEWSLETTER IZ AKTUELL
The daily newsletter
from Monday to Friday
Online before,
during and after
the trade fair.
FOR AN OVERVIEW OF OTHER INFORMATION ON OUR BASIC MEDIA DATA:
iz.de/mediadaten
INDIVIDUAL PRICE LISTS:
Your contact persons:
Sabine Krewel
Tel. +49 (0)611 973 26-13
[email protected]
Thomas Buhlmann
Tel. +49 (0)611 973 26-26
[email protected]
Karsten Franke
Tel. +49 (0)611 973 26-21
[email protected]
Markus Schmidtke
Tel. +49 (0)611 973 26-24
[email protected]
01
Basic media data:
iz.de/basis-mediadaten
02
Special advertising forms:
iz.de/media/sonderwerbeformen
03 Property law lawyers:
iz.de/media/immobilienanwaelte
04 Regional / themed focus issues: iz.de/media/themenschwerpunkte
05 Expo Real:
iz.de/media/exporeal
06 Mipim:
iz.de/media/mipim
07 Crossmedia:
iz.de/crossmedia
08 Newsletter:
iz.de/media/newsletter
09 IZ online:
iz.de/media/online
RECRUITING UND PERSONALIMAGEWERBUNG:
0 1
Basic media data (excerpt):
iz-jobs.de/arbeitgeber/info/mediadaten
10
Online HR marketing:
iz.de/media/personalimage-online
11
Job offensive (excerpt):
iz.de/media/joboffensive
IZ Immobilien Zeitung Verlagsgesellschaft mbH
Postfach 3420, 65024 Wiesbaden, Germany
Luisenstraße 24, 65185 Wiesbaden, Germany
Telephone: +49 (0)61 1 973 26 - 0,
Fax: +49 (0)61 1 973 26 - 33
[email protected], www.iz.de
Bank details:
Nassauische Sparkasse, Wiesbaden, Germany
IBAN DE36 5105 0015 0189 0265 28
SWIFT-BIC.: NASSDE 55 XXX
Commerzbank AG, Wiesbaden, Germany
IBAN DE36 5108 0060 0129 9888 00
SWIFT-BIC.: DRES DE FF 510
Payment terms: 14 days strictly net,
2 % cash discount for payments on account
An associate of
Would you like to decide on the
appearance of your advertising
yourself?
On our website, you can determine how often
your advertisement is shown. This is a unique
strength of online advertising. In this way,
your company, too, can be visible over several
months with a small budget.
Mipim online at www.iz.de
LATEST NEWS, PHOTOS AND VIDEOS RELATING TO WHAT’S HAPPENING AT THE TRADE FAIR
BANNER FORMATS AND PRICES:
A few sample prices for the provision of banners in general at www.iz.de including all channels of Immobilien Zeitung.
ADVERTISING FORM
MAXIMUM FORMAT
CPM
Pixel x KB
SAMPLE PRICES PER WEEK IN EUR
10,000
AdR SMALL
A Billboard
960 x 250
Navigation
Ad Delivery / Ad Requests (AdR)
/ 60
175.00 EUR
1,750.00
30,000
AdR MEDIUM
5,250.00
80,000
AdR
LARGE
14,000.00
B Full Size Banner*
468 x 60
/ 20
30.00 EUR
300.00
900.00
2,400.00
C Sponsor Ad Navigation
960 x 100
/ 40
1 20.00 EUR
1,250.00
3,750.00
10,000.00
D Skyscraper
1 20 x 600
/ 30
40.00 EUR
400.00
1,200.00
3,200.00
E Wide Skyscraper
160 x 600
/ 30
50.00 EUR
500.00
1,500.00
4,000.00
F Rectangle
250 x 250
/ 30
40.00 EUR
400.00
1,200.00
3,200.00
G Medium Rectangle
300 x 300
/ 30
50.00 EUR
500.00
1 ,500.00
4,000.00
H Maxi Ad*
550 x 250
/ 30
60.00 EUR
600.00
1,800.00
4,800.00
I Wallpaper (Sponsor Ad
960 x 100
/ 30
1 40.00 EUR
1,400.00
4,200.00
1 1,200.00
A
D
B
G
D
Navigation
I
I
H
J
does not move
with scrolling
Navigation
C
E
Navigation + Skyscraper)
J Floor Ad
1002 x 120
/ 50
120.00 EUR
1,200.00
3,600.00
E
F
9,600.00
ice
hort not
s
sible at
king pos
Boo
ONLINE PERFORMANCE DATA:
Monthly average 1st six months 2015, www.iz.de
PIs
1,422,053 Visits 642,703**, Nutzer 154,914***
Technical data: See technical data Immobilien Zeitung, basic media data no. 26 and www.iz.de/mediadaten
Data supply online: Promotional banners supplied complete: 7 working days before publishing date. Promotional banners to be created by us and special forms of advertising:
20 working days before publishing date. Delivery by e-mail to [email protected] by 12 pm in each case, stating the customer and campaign name, period per motif, placement unit,
advertisement including target link, contact for enquiries (e-mail and telephone).
Costs of producing promotional banners: For bookings from EUR 1,000 net order value (from EUR 3,000 net for Flash), we produce your promotional banner free of charge
(maximum of two proofs or one graphic designer hour). For further processing, we charge EUR 80.00 exclusive of VAT per graphic designer hour.
All prices in EUR exclusive of VAT. The General Terms and Conditions apply.
*Split run www.iz.de
**Source: http://ausweisung.ivw-online.de
***Source: Google Analytics
The MIPIM trade fair special “Investing
in Germany” is published as a German
and an English edition. Prior to MIPIM,
the English edition will be dispatched
throughout Europe to the CEOs of selected
exhibitors.
Do you want to present your company to
foreign and German business partners?
ALSO
ONLINE
R!
AS ePAPE
The German edition is an insert in
the total circulation of Immobilien
Zeitung on 10 March 2016.
You can achieve a strong presence
in Cannes with both editions.
Investing in Germany
1 = 2
ADVERTISEMENT FORMATS AND PRICES:
FORMAT
COLUMNS
WIDTH x HEIGHT
PRICE 4c
1/1 page
4 columns
23 1 x 325 mm
6,255 EUR
PRICE b/w
Inside front cover
4 columns
23 1 x 335 mm
8,650 EUR
Inside back cover
4 columns
23 1 x 335 mm
8,330 EUR
Outside back cover
4 columns
23 1 x 335 mm
8,865 EUR
Panorama
8 columns
483 x 325 mm
12,610 EUR
1/2 page vertical
2 columns
1 13 x 325 mm
3,645 EUR
1/2 page horizontal
4 columns
23 1 x 162 mm
3,645 EUR
1/3 page horizontal
4 columns
23 1 x 108 mm
3,230 EUR
1/4 page corner section
2 columns
1 13 x 162 mm
2,700 EUR
1/4 page horizontal
4 columns
23 1 x 81 mm
2,700 EUR
Title strip
4 columns
23 1 x 70 mm
5,130 EUR
Masthead advertisement
1 columns
54 x 30 mm
3,000 EUR
Island advertisement large 4c
1 column
54 x 120 mm
1,215 EUR
980 EUR
Island advertisement small 4c
1 column
54 x 54 mm
690 EUR
455 EUR
The stated prices apply to 2 advertisements each: one advertisement in the German edition
+ one advertisement in the English edition of Investing in Germany 2016.
CIRCULATION AND DISTRIBUTION* PRINT:
10,622
Approx.
5,000
Approx.
2,500 Approx. 18,122 copies** circulation (of which
2
1 price for
trade fair
editions!
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Thursda
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9,189 are subscription copies), German edition as an insert in IZ 10/2016.
copies (German and English edition) will be distributed at MIPIM.
copies of the English edition will be distributed to selected European exhibitors at MIPIM.
copies total circulation.
Technical data: Paper format: 240 mm width x 335 mm height. Text area: 231 mm width x 325 mm height. Number of columns: 4 columns of 54 mm each. Column spacing: 5 mm.
Colours: Cyan, magenta, yellow, black, no spot colours. Printing process: newspaper offset printing. Artwork: 40 halftone, max. 240 % colour overlay. Creation of the print documents
in the trimmed size and without trim points. Use the colour profile ISOnewspaper30v4.icc or ISOnewspaper26v4.icc, to exclude colour shifts. Colour profile available for download
at www.iz.de/mediadaten. E-mail [email protected]
All prices in EUR exclusive of VAT. The General Terms and Conditions apply.
*Anticipated
**IVW 2/2015
When do you book a flight, when do you prefer to
travel by rail, and on what occasions do you take
your company car?
CROSSMEDIA EFFECT ENHANCER
1+1+1=4
You already know how you best reach your
destination – you weigh up your strengths and
options. We will show you how to reach your
communication goal and boost the impact of
your budget with crossmedia!
CROSSMEDIA ADVANTAGES:
• A reliable way to reach your readers – regardless of their media usage habits.
• You can combine the strengths of each media format, creating a positive return
on your budget through repeat contacts.
Achieve your customer potential by reaching customers where they actively seek information: our readers spend
53.3
minutes per week gaining information from the weekly print edition. This leading trade publication lands on people’s desks
first and, over the course of the week, can be found in numerous updates, discussions and quotes in everyday working life
in the real estate industry. Skilfully use these updates to strengthen your promotional message: with a banner in the daily
newsletter IZ aktuell, with a company presentation at www.iz.de, and supplement your campaign in a specific way with
direct promotional measures. Collaborations with Heuer Dialog are suitable here to establish personal contact with event
participants and position your expertise. Apply your communication budget to crossmedia activities and thus boost your
advertising effect!
PRINT:
• Proactive medium: regardless of areas of interest.
• Intensive: 53.3* minutes average reading time per person/issue.
• Offers longer and quieter reading experience compared with electronic media.
ONLINE:
USE OF IZ MEDIA
• Innovative. Highlight your expertise with banner advertising.
in GRPsa per month
• Efficient way to address target groups, e.g. specific field or region.
• Reaches your target group at any time day or night.
IZ AKTUELL
(newsletter)
NEWSLETTER
• Extremely successful. According to the IVW there are more than
3.5 readers for every IZ aktuell subscriber!
• The fast, compact way to gain information.
Comprehensive news available at www.iz.de.
• Offers wide reach at a low price.
517,1 19
IMMOBILIEN ZEITUNG
(print)
GRPs per month
314,411
readers per newsletter c
GRPs per monthb
27,703
39,301
readers per issue
IZ.DE
(online)
69 % of readers (27,146**) of the printed issue of
Immobilien Zeitung also regularly read the newsletter
IZ aktuell and keep up to date each day*.
* LSA 201 1 ** Weekly values based on IVW annual average
1,442,053d GRPs per month
324,791e sessions per month
a) one GRP (= Gross Rating Point) corresponds to one PI
b) 4 issues per month x 3.7 readers per issue x two times
acquisition of an issue x 10,633 copies circulation per issue
c) daily sending of the newsletter Mon to Fri
d) http://ausweisung.ivw-online.de Jan – June 2015
e) Google Analytics from Jan – July 2015
Which situation matches yours?
We are presenting our company in the
double-edition trade fair newspaper
‘Investing in Germany’ at MIPIM because:
... We will make intensive use of the trade fair as a visitor.
The attention attracted through advertisements in the MIPIM trade fair newspaper will support our aims.
... Our company will be represented with a stand
and the advertising will boost our presence.
The cost/benefit ratio of advertising in the double edition is impressive!
... As a company, we do not use MIPIM,
however, the high profile of this trade fair guarantees that our advertisement will receive an equally high level of attention.
10,622
distributed copies* with 39,301 readers**.
Dispatch to CEOs before arrival at MIPIM; we write
As an insert in IZ on 5 March 2016
2,500
personally to
CEOs registered to attend
MIPIM with an IIG by express post.
• At the main entrance to the Palais, we will have hostesses distribute both editions on the
morning of each trade fair day. Our mobile trade fair stand will also be there with the latest
newspapers.
• The trade fair newspapers in English/German will be available in the visitors’ lounge,
business lounge and first-class lounge as well as on the media wall.
• Immobilien Zeitung is an official sponsor of the MIPIM Awards. The hostesses at the trade
fair will hand both editions to the awards guests at the entrance to the hall.
• All IZ products will be available at our trade fair stand in Riviera Hall. You will also be able
to get the weekly issue there hot off the presses on the Thursday morning.
BREAKDOWN OF THE 2,500 INTERNATIONAL RECIPIENTS BY COUNTRY:
784
UK
643
France
383
Scandinavia
*lt. IVW 2/2015 **lt. LSA 2011 (3,7 Leser pro Ausgabe)
353
Benelux
125
Italy
Spain
107
Austria
Switzerland
105
Czech Republic
Poland